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# ![@A_S12 Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::32435247.png) @A_S12 Adam Stern

Adam Stern posts on X about nascar, cadillac, daytona 500, f1 the most. They currently have [------] followers and [---] posts still getting attention that total [------] engagements in the last [--] hours.

### Engagements: [------] [#](/creator/twitter::32435247/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::32435247/c:line/m:interactions.svg)

- [--] Week [---------] +54%
- [--] Month [---------] +129%
- [--] Months [----------] -2.80%
- [--] Year [----------] +17%

### Mentions: [--] [#](/creator/twitter::32435247/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::32435247/c:line/m:posts_active.svg)

- [--] Week [--] -38%
- [--] Month [---] +3.30%
- [--] Months [---] +6.10%
- [--] Year [-----] +35%

### Followers: [------] [#](/creator/twitter::32435247/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::32435247/c:line/m:followers.svg)

- [--] Week [------] +0.10%
- [--] Month [------] +0.26%
- [--] Months [------] +3%
- [--] Year [------] +7.70%

### CreatorRank: [-------] [#](/creator/twitter::32435247/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::32435247/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[automotive brands](/list/automotive-brands)  #3870 [stocks](/list/stocks)  #3380 [formula 1](/list/formula-1)  6.63% [countries](/list/countries)  6.02% [nascar](/list/nascar)  4.22% [luxury brands](/list/luxury-brands)  4.22% [social networks](/list/social-networks)  1.81% [technology brands](/list/technology-brands)  1.81% [travel destinations](/list/travel-destinations)  1.81% [finance](/list/finance)  1.81%

**Social topic influence**
[nascar](/topic/nascar) #71, [cadillac](/topic/cadillac) 3.01%, [daytona 500](/topic/daytona-500) #29, [f1](/topic/f1) 3.01%, [grand prix](/topic/grand-prix) 3.01%, [the new](/topic/the-new) 2.41%, [in the](/topic/in-the) 2.41%, [super bowl](/topic/super-bowl) 2.41%, [the first](/topic/the-first) #1409, [ufc](/topic/ufc) 2.41%

**Top accounts mentioned or mentioned by**
[@nascar](/creator/undefined) [@imsaracefan9](/creator/undefined) [@caleferink](/creator/undefined) [@indycar](/creator/undefined) [@f1](/creator/undefined) [@cadillacf1](/creator/undefined) [@sportstroll1234](/creator/undefined) [@usanetwork](/creator/undefined) [@thetwobaldguys](/creator/undefined) [@larry828207955](/creator/undefined) [@netflix](/creator/undefined) [@sbj](/creator/undefined) [@bluedog373](/creator/undefined) [@4stickers](/creator/undefined) [@chefmorehead](/creator/undefined) [@b8743379](/creator/undefined) [@ramtrucks](/creator/undefined) [@benkennedy33](/creator/undefined) [@honda](/creator/undefined) [@imsa](/creator/undefined)

**Top assets mentioned**
[DoorDash Inc. (DASH)](/topic/doordash) [Kimberly Clark Corp (KMB)](/topic/kimberly-clark) [PepsiCo, Inc. (PEP)](/topic/$pep) [Brinker International, Inc. (EAT)](/topic/$eat)
### Top Social Posts
Top posts by engagements in the last [--] hours

"Steve Phelps on the Next Gen car: "I believe this is the safest car in all of motorsports.""  
[X Link](https://x.com/A_S12/status/1998450129439744328)  2025-12-09T17:50Z 66.5K followers, 605.6K engagements


".@NASCAR has developed a back-to-roots marketing campaign that has the tagline Hell Yeah per people familiar as the racing series prepares its branding efforts for the [----] season. https://www.sportsbusinessjournal.com/Articles/2025/09/30/sources-nascar-develops-new-hell-yeah-brand-spot/ https://www.sportsbusinessjournal.com/Articles/2025/09/30/sources-nascar-develops-new-hell-yeah-brand-spot/"  
[X Link](https://x.com/A_S12/status/1973086480911171810)  2025-09-30T18:04Z 66.5K followers, 404.7K engagements


".@Shell this year will give any customer who uses its fuel rewards program at its gas stations on NASCAR race days a 22-cent discount per gallon as part of a new promotion with @Team_Penske. ➡ The nationwide offer will be on mainly Sundays and some Saturdays for the [--] races"  
[X Link](https://x.com/A_S12/status/2021212808197640661)  2026-02-10T13:21Z 66.5K followers, 42.8K engagements


".@Shell will let customers participating in the new NASCAR race day promotion get the 22-cent-per-gallon discount on up to [--] gallons per purchase. ➡ The average price nationally for a gallon of gasoline is currently $2.90 per @GasBuddyGuy. https://www.sportsbusinessjournal.com/Articles/2026/02/10/shell-giving-22-cent-fuel-discount-on-nascar-race-days-in-new-penske-promotion/issueId=2Z25X52JLRGRZHGMGZV4R67MGE https://www.sportsbusinessjournal.com/Articles/2026/02/10/shell-giving-22-cent-fuel-discount-on-nascar-race-days-in-new-penske-promotion/issueId=2Z25X52JLRGRZHGMGZV4R67MGE"  
[X Link](https://x.com/A_S12/status/2021246280962310558)  2026-02-10T15:34Z 66.5K followers, [----] engagements


""Racing is 'godawfully expensive' the @RamTrucks CEO said and a comeback didn't make sense unless the company could put together an outside-the-box marketing strategy that would generate eyeballs beyond the traditional NASCAR fan base." - @DetroitNews https://www.detroitnews.com/story/business/autos/chrysler/2026/01/09/ram-ceos-new-marketing-play-involves-nascar-reality-tv-and-dana-white/88082439007/ https://www.detroitnews.com/story/business/autos/chrysler/2026/01/09/ram-ceos-new-marketing-play-involves-nascar-reality-tv-and-dana-white/88082439007/"  
[X Link](https://x.com/A_S12/status/2009656043614412915)  2026-01-09T15:58Z 66.5K followers, 25K engagements


"NASCAR driver @BubbaWallace is featured in one of @Toyota's two new Super Bowl ads set to air this Sunday. ➡ The 30-second spot "Where Dreams Began" also spotlights @RamsNFL wide receiver Puka Nacua and U.S. Paralympian Oksana Masters"  
[X Link](https://x.com/A_S12/status/2019797044643102969)  2026-02-06T15:35Z 66.5K followers, 73K engagements


".@TheCW will introduce The CW Sports Bar to [--] @NASCAR race weekends in [----] a fully functioning bar on the fan midways as part of its experience marketing this year. ➡ Last year The CW had a branded tour bus area at a handful of races"  
[X Link](https://x.com/A_S12/status/2020231914075099490)  2026-02-07T20:23Z 66.5K followers, 68.7K engagements


"Here's the new @Cadillac F1 Team livery"  
[X Link](https://x.com/A_S12/status/2020702830655639947)  2026-02-09T03:34Z 66.5K followers, 27.5K engagements


".@NASCAR is exploring "a couple of potential new venues" for the [----] schedule and beyond per @BenKennedy33 and it's also planning a major renovation to @TALLADEGA. https://www.sportsbusinessjournal.com/Articles/2026/02/09/with-antitrust-trial-behind-it-nascar-hopes-drama-free-2026-season-will-bring-industry-progress/issueId=JQJ6XKP64ZHNPEN2DHBSMN2UEU https://www.sportsbusinessjournal.com/Articles/2026/02/09/with-antitrust-trial-behind-it-nascar-hopes-drama-free-2026-season-will-bring-industry-progress/issueId=JQJ6XKP64ZHNPEN2DHBSMN2UEU"  
[X Link](https://x.com/A_S12/status/2020879338996899919)  2026-02-09T15:15Z 66.5K followers, 115.1K engagements


".@GetSpectrum will primary sponsor @SpireMotorsport in multiple races in [----] including the Daytona [---] in a new pact announced this morning"  
[X Link](https://x.com/A_S12/status/2021239154441441758)  2026-02-10T15:05Z 66.5K followers, 11K engagements


".@HaasF1Team still refers to itself as America's F1 team on its social media pages but @Cadillac_F1 Team is aiming to take that title and it already has [---] million Instagram followers just [------] behind Haas despite having not run a race yet. https://www.sportsbusinessjournal.com/Articles/2026/02/09/cadillacs-road-to-f1/ https://www.sportsbusinessjournal.com/Articles/2026/02/09/cadillacs-road-to-f1/"  
[X Link](https://x.com/A_S12/status/2021257015285129262)  2026-02-10T16:16Z 66.5K followers, 15.6K engagements


"Kroger's NASCAR vendor partners for '26: Kimberly Clark Bimbo Bakeries Coke Danone Celsius Kraft Blue Buffalo Riviana Schwans Tree Top Opella Farm Rich Pepsi Muscle Milk (new) Athletic Brewing (new) ForceFactor (new) Jack Links (new) Ferrara (Nerds candy - new)"  
[X Link](https://x.com/A_S12/status/2021403594633912438)  2026-02-11T01:59Z 66.5K followers, 37.7K engagements


".@IndyCar today is confirming that @Chevrolet and @Honda are renewing their OEM deals for multiple seasons from [----] and will now each get a charter that can be used in 2028"  
[X Link](https://x.com/A_S12/status/2021962602172367210)  2026-02-12T15:00Z 66.5K followers, 16.7K engagements


"Kevin Hochman the CEO of Brinker International which owns @Chilis Grill & Bar and @Maggianos Little Italy is liking the company's presence at the Daytona 500"  
[X Link](https://x.com/A_S12/status/1758917984951619678)  2024-02-17T18:15Z 66.4K followers, 40.8K engagements


".@Chilis' parent company Brinker International today reported Q3 earnings showing that Chili's same-store sales were up a whopping 32% for the most recent quarter versus sister brand Maggiano's Little Italy only being up 0.4%"  
[X Link](https://x.com/A_S12/status/1917231032186868087)  2025-04-29T14:54Z 66.4K followers, 195.4K engagements


".@HaasFactoryTeam is switching from @Ford to @Chevrolet in NASCAR in [----] and will now have an alliance with @TeamHendrick per official announcement. ➡ Haas will also keep its driver lineup the same for [----] with Cole Custer in Cup and Sheldon Creed and Sam Mayer in Xfinity"  
[X Link](https://x.com/A_S12/status/1963935184841023918)  2025-09-05T12:00Z 66.4K followers, 97.3K engagements


".@USANetwork got a [----] rating and [-----] million viewers for Sunday's NASCAR Cup Series race @WWTRaceway down from [---] million for last year's second playoff race (@WGI) and from [---] million for the [----] event at the same venue on @FS1 though that was held in June"  
[X Link](https://x.com/A_S12/status/1965529680179827071)  2025-09-09T21:36Z 66.4K followers, 495.5K engagements


".@TeamTrackhouse's Project [--] venture is still alive and will likely return in [----] and the team also expects to grow its sponsorship deal with energy drink giant @RedBull according to founder Justin Marks. https://www.sportsbusinessjournal.com/Articles/2025/11/17/trackhouse-closing-in-on-deal-for-project-91-ride-hoping-to-grow-red-bull-sponsorship/ https://www.sportsbusinessjournal.com/Articles/2025/11/17/trackhouse-closing-in-on-deal-for-project-91-ride-hoping-to-grow-red-bull-sponsorship/"  
[X Link](https://x.com/A_S12/status/1990465099090231743)  2025-11-17T17:00Z 66.4K followers, 114.8K engagements


".@DennyHamlin in a statement: "Im proud of what weve accomplished and now it is time to move forward together and build the stronger future this sport deserves.""  
[X Link](https://x.com/A_S12/status/1999147554781409777)  2025-12-11T16:01Z 66.4K followers, 59.5K engagements


".@Arbys is switching NASCAR teams from Rick Ware to JR Motorsports starting in [----] per official announcement"  
[X Link](https://x.com/A_S12/status/2000929145023590427)  2025-12-16T14:00Z 66.4K followers, 111.9K engagements


""A community vigil was held Thursday in Virginia to honor the family of NASCAR driver and Chesterfield native Denny Hamlin following a tragic house fire that killed his father and seriously injured his mother." - @CBS6 https://www.wtvr.com/news/local-news/hamlin-family-vigil-jan-8-2026 https://www.wtvr.com/news/local-news/hamlin-family-vigil-jan-8-2026"  
[X Link](https://x.com/A_S12/status/2009664999409746126)  2026-01-09T16:34Z 66.4K followers, 12.1K engagements


".@RamTrucks has yet to reveal who will drive its free agent truck but CEO Tim Kuniskis says he thinks it is "going to re-engage some people that I think were passive NASCAR fans maybe get re-engaged now because theyre going to see some of their heroes come back and drive.""  
[X Link](https://x.com/A_S12/status/2010180173111669183)  2026-01-11T02:41Z 66.4K followers, 110.5K engagements


"Steve O'Donnell: "The Chase is back.""  
[X Link](https://x.com/A_S12/status/2010812886713524276)  2026-01-12T20:35Z 66.4K followers, 22.9K engagements


"With no NASCAR racing the county in Kentucky where Kentucky Speedway is located now wants to turn it into something else: "Gallatin County officials say the Speedway owners could be interested in selling the land. But a buyer still needs to be https://www.wlwt.com/article/gallatin-county-future-kentucky-speedway-plans/69993816 https://www.wlwt.com/article/gallatin-county-future-kentucky-speedway-plans/69993816"  
[X Link](https://x.com/A_S12/status/2011530740719370618)  2026-01-14T20:07Z 66.4K followers, 123K engagements


"Richard Childress: "As far as the personal damages that came to me if I tell you what I think now you'd probably be bleeping me out. That is still to be carried on in the future the personal attacks against me. I'm like an old elephantyou don't https://www.facebook.com/reel/3135886343283229 https://www.facebook.com/reel/3135886343283229"  
[X Link](https://x.com/A_S12/status/2014155515660558344)  2026-01-22T01:57Z 66.4K followers, 56.5K engagements


""According to new documents obtained through a public records request by Front Office Sports the Secret Service racked up $561842.63 in expenses for a trip to the Daytona [---]. Hotel payments made up more than half of that total." https://frontofficesports.com/trump-secret-service-trump-sports/ https://frontofficesports.com/trump-secret-service-trump-sports/"  
[X Link](https://x.com/A_S12/status/2014883227585151366)  2026-01-24T02:09Z 66.4K followers, 29.4K engagements


"Sports business investors David Blitzer and Paul Wachter are joining the new ownership group of the Red Bull KTM Tech3 team in MotoGP becoming some of the first American financiers to take a bet on the series under Liberty. ➡ Pierre Gasly also involved. https://www.sportsbusinessjournal.com/Articles/2026/01/30/david-blitzer-paul-wachter-becoming-early-investors-in-motogp-team-as-liberty-era-starts/ https://www.sportsbusinessjournal.com/Articles/2026/01/30/david-blitzer-paul-wachter-becoming-early-investors-in-motogp-team-as-liberty-era-starts/"  
[X Link](https://x.com/A_S12/status/2017208467115679792)  2026-01-30T12:09Z 66.4K followers, 10.7K engagements


"Roger Penske: "President Trump has bestowed an incredible distinction upon our sport and were grateful for his trust and support as IndyCar prepares to honor our country with a tremendous racing spectacle." - @NBCNews https://www.nbcnews.com/sports/auto-racing/trump-orders-indycar-race-streets-washington-america250-grand-prix-rcna256705 https://www.nbcnews.com/sports/auto-racing/trump-orders-indycar-race-streets-washington-america250-grand-prix-rcna256705"  
[X Link](https://x.com/A_S12/status/2017288329801200127)  2026-01-30T17:26Z 66.4K followers, 33.7K engagements


".@IndyCar has officially announced plans to help host a race called the Freedom [---] Grand Prix of Washington D.C. this summer. 🗨Trump: "This race the first motor race ever to be held in our Nations capital near the National Mall will showcase the majesty of our great city.""  
[X Link](https://x.com/A_S12/status/2017295666641358967)  2026-01-30T17:55Z 66.4K followers, 27.4K engagements


".@TheCW's CMO says doesn't see it as a zero-sum competition with Cup for viewership but: "Weve heard it from fans themselves that the racing on Saturday is just as good if not more thrilling than what happens on Sunday. So thats.the way we see https://www.sportsbusinessjournal.com/Articles/2026/01/30/the-cw-drawing-clear-line-in-the-sand-to-reposition-nascar-series-with-new-brand-spot/ https://www.sportsbusinessjournal.com/Articles/2026/01/30/the-cw-drawing-clear-line-in-the-sand-to-reposition-nascar-series-with-new-brand-spot/"  
[X Link](https://x.com/A_S12/status/2017310341273640975)  2026-01-30T18:53Z 66.4K followers, 45.5K engagements


".@F1LasVegas' Grand Prix Plaza is reopening this weekend with some new touches and longer go-kart course. ➡ It's billed as the worlds largest immersive F1 attraction"  
[X Link](https://x.com/A_S12/status/2017429878677643327)  2026-01-31T02:48Z 66.4K followers, [----] engagements


".@NBCSports says it got [---] million viewers for last weekend's @IMSA Rolex [--] hour endurance race across two NBC telecasts more than doubling up the [------] average last year across three windows (two NBC one @USANetwork)"  
[X Link](https://x.com/A_S12/status/2017453145090113608)  2026-01-31T04:21Z 66.4K followers, 55.1K engagements


".@LEGACYMotorClub has recycled over [---] pounds of branded materials like fire suits and crew shirts from recent years to turn into "upcycled" merchandise for fans to purchase in a deal with Refried Apparel. ➡ The materials would have usually been shredded sold or thrown away"  
[X Link](https://x.com/A_S12/status/2017686356114231652)  2026-01-31T19:48Z 66.4K followers, 87.2K engagements


".@NASCAR has postponed the pre-season Clash exhibition race to Wednesday at 6:00pm ET after the snow storm in the Carolinas per official announcement"  
[X Link](https://x.com/A_S12/status/2018044323917394134)  2026-02-01T19:30Z 66.4K followers, 47.3K engagements


".@AnthropicAI one of the trendiest AI research companies is set to sponsor @WilliamsF1 and deploy its popular @ClaudeAI assistant tool to help the team get back to winning races"  
[X Link](https://x.com/A_S12/status/2018308518881771532)  2026-02-02T13:00Z 66.4K followers, [----] engagements


"Here's the new Mercedes F1 car for 2026"  
[X Link](https://x.com/A_S12/status/2018314491990000115)  2026-02-02T13:24Z 66.4K followers, 23.7K engagements


"American luge athletes at the @Olympics this month will wear @NASCAR branding while getting aero and computational fluid dynamics data and analysis from NASCAR's race car engineers through a new partnership with the motorsports property and @USA_Luge. https://www.sportsbusinessjournal.com/Articles/2026/02/02/nascar-helping-engineer-speed-on-a-different-kind-of-track-with-usa-luge/ https://www.sportsbusinessjournal.com/Articles/2026/02/02/nascar-helping-engineer-speed-on-a-different-kind-of-track-with-usa-luge/"  
[X Link](https://x.com/A_S12/status/2018442374347649070)  2026-02-02T21:52Z 66.4K followers, 26K engagements


"Here's the concessions menu at @UFC's Meta Apex venue in Las Vegas"  
[X Link](https://x.com/A_S12/status/2018454073377218577)  2026-02-02T22:38Z 66.4K followers, 33.5K engagements


".@IndyCar has enlisted the Washington Wizards and Capitals owner @MSE to play a key role in this summers planned street race in D.C. with the racing property hiring MSE to help bring aboard sponsorships for the event. https://www.sportsbusinessjournal.com/Articles/2026/02/03/hometown-cooking-indycar-brings-on-monumental-to-help-navigate-dc-street-race/ https://www.sportsbusinessjournal.com/Articles/2026/02/03/hometown-cooking-indycar-brings-on-monumental-to-help-navigate-dc-street-race/"  
[X Link](https://x.com/A_S12/status/2018701337597210753)  2026-02-03T15:01Z 66.4K followers, [----] engagements


"NASCAR champ Joey Logano enters automotive retail with stake in Ford store - @Automotive_News - "The three-time series champion . bought an ownership stake in Huntersville Ford a North Carolina dealership thats part of Krause Auto Group." https://www.autonews.com/ford/an-joey-logano-ford-dealership-0203/#::text=NASCAR%20driver%20Joey%20Logano%20purchasedusing%20Logano's%20name%20and%20image https://www.autonews.com/ford/an-joey-logano-ford-dealership-0203/#::text=NASCAR%20driver%20Joey%20Logano%20purchasedusing%20Logano's%20name%20and%20image"  
[X Link](https://x.com/A_S12/status/2018772237046984902)  2026-02-03T19:43Z 66.4K followers, 17.5K engagements


".@FloSports is increasing the number of races it will air off its streaming platform agreeing to simulcast [--] on @NASCARs FAST channel this year. ➡ It starts with World Series of Asphalt this weekend and goes through December with Snowball Derby quali. https://www.sportsbusinessjournal.com/Articles/2026/02/05/floracing-bringing-more-races-off-platform-to-nascars-fast-channel-to-build-brand/issueId=2GWOGJABLZFZFM6SM27Q7LRHAA"  
[X Link](https://x.com/A_S12/status/2019417109772833144)  2026-02-05T14:25Z 66.4K followers, 12.6K engagements


"Texas Pete hot sauce has started experimenting with @NASCAR sponsorship again buying infield branding space at last night's Clash exhibition race at Bowman Gray Stadium"  
[X Link](https://x.com/A_S12/status/2019547955011940411)  2026-02-05T23:05Z 66.4K followers, 13.7K engagements


""Many fans credited NASCAR officials the City of Winston-Salem and the State of North Carolina for working through the winter conditions to make the event possible. They pointed to cleared roads and extensive track preparation." - @WFMY https://www.wfmynews2.com/article/news/local/fans-brave-winter-weather-nascar-season-kicks-off-winston-salem/83-e48d3a79-44b5-428d-bb5b-4808ef16f225 https://www.wfmynews2.com/article/news/local/fans-brave-winter-weather-nascar-season-kicks-off-winston-salem/83-e48d3a79-44b5-428d-bb5b-4808ef16f225"  
[X Link](https://x.com/A_S12/status/2019598978405253136)  2026-02-06T02:28Z 66.4K followers, [----] engagements


"Tickets for @NASCARSanDiego are "selling like hot cakes" and a sell-out announcement is getting close per @BenKennedy33 as the stock car series gets ready to return to Southern California. ➡ About [-----] people will be allowed on site per day. https://www.sportsbusinessjournal.com/Articles/2026/02/06/ben-kennedy-nascar-san-diego-nears-sellout-with-tickets-selling-like-hot-cakes/issueId=VZHJJRH3OZDO7CNC5QPYQEZKTI https://www.sportsbusinessjournal.com/Articles/2026/02/06/ben-kennedy-nascar-san-diego-nears-sellout-with-tickets-selling-like-hot-cakes/issueId=VZHJJRH3OZDO7CNC5QPYQEZKTI"  
[X Link](https://x.com/A_S12/status/2019800422152610276)  2026-02-06T15:48Z 66.4K followers, 22.2K engagements


"Daniel Dye on Trucks at St. Pete: "Well go quite a bit slower but sorry to the IndyCar guys because I think were going to be a littler more exciting to watch. On Saturday afternoon well be running into each other and it should be something to see." https://www.tampabay.com/sports/outdoors/2026/02/06/indycar-grand-prix-nascar-craftsman-trucks-dario-franchitti/ https://www.tampabay.com/sports/outdoors/2026/02/06/indycar-grand-prix-nascar-craftsman-trucks-dario-franchitti/"  
[X Link](https://x.com/A_S12/status/2019913653248491902)  2026-02-06T23:18Z 66.4K followers, 48.7K engagements


""Film director Michael Bay is crying foul over Cadillacs upcoming F1 Super Bowl commercial claiming in a new $1.5 million lawsuit that he was personally recruited to produce the pricey spot but later was cheated when Cadillac allegedly stole his ideas." https://www.rollingstone.com/tv-movies/tv-movie-news/michael-bay-lawsuit-super-bowl-commercial-cadillac-f1-1235512653/ https://www.rollingstone.com/tv-movies/tv-movie-news/michael-bay-lawsuit-super-bowl-commercial-cadillac-f1-1235512653/"  
[X Link](https://x.com/A_S12/status/2020557491382141046)  2026-02-08T17:57Z 66.5K followers, 27.5K engagements


".@MotoGP held its season launch event in Kuala Lumpur Malaysia in front of a reported [-----] fans over two days this past weekend given its popularity in Southeast Asia with activities including concerts and show-runs through the streets with the bikes"  
[X Link](https://x.com/A_S12/status/2020582057445892573)  2026-02-08T19:34Z 66.4K followers, 10.3K engagements


".@Cadillac spox has responded to the claims from director Michael Bay: "Michael Bay is a cinematic genius and we talked with him about directing our Super Bowl ad. But after two meetings it became clear he couldnt meet our timeline and there ultimately wasnt a path forward.""  
[X Link](https://x.com/A_S12/status/2020590861210304760)  2026-02-08T20:09Z 66.4K followers, 36.7K engagements


".@Dodgers owner Mark Walter has turned that franchise into a dynasty with deep pockets and grand ambitions and he's planning to do the same with @Cadillac_F1: "Winning is how I approach anything I do in sports and this new Formula [--] team is no https://www.sportsbusinessjournal.com/Articles/2026/02/09/cadillacs-road-to-f1/issueId=JQJ6XKP64ZHNPEN2DHBSMN2UEU https://www.sportsbusinessjournal.com/Articles/2026/02/09/cadillacs-road-to-f1/issueId=JQJ6XKP64ZHNPEN2DHBSMN2UEU"  
[X Link](https://x.com/A_S12/status/2020965449014595954)  2026-02-09T20:58Z 66.5K followers, 14.7K engagements


".@Dodgers and @Cadillac_F1 co-owner Mark Walter says he first got into racing in [----] when he attended the Indy [---] @IMS with Matt Bettenhausen who is related to the famous Bettenhausen family and he's involved in every major decision with Cadillac F1. https://www.sportsbusinessjournal.com/Articles/2026/02/09/cadillacs-road-to-f1/issueId=JQJ6XKP64ZHNPEN2DHBSMN2UEU https://www.sportsbusinessjournal.com/Articles/2026/02/09/cadillacs-road-to-f1/issueId=JQJ6XKP64ZHNPEN2DHBSMN2UEU"  
[X Link](https://x.com/A_S12/status/2021006063341109308)  2026-02-09T23:39Z 66.5K followers, [----] engagements


".@Breitling is becoming the latest watchmaker to get back into F1 through an agreement with @AstonMartinF1 + the @AstonMartin road car company. ➡ Breitling will produce [----] Aston Martin watches at $11500 apiece with the number symbolizing the year the carmaker debuted in F1"  
[X Link](https://x.com/A_S12/status/2019419088418906453)  2026-02-05T14:33Z 66.5K followers, [----] engagements


""Then the really difficult work of getting tens of thousands of Nashvillians to sign on in support of the charter amendment to ban Fairgrounds racing would begin this spring.John Ingram the lead owner of Nashville SC supports the plan to ban racing." https://www.axios.com/local/nashville/2026/01/07/metro-proposal-to-ban-racing-fairgrounds-update https://www.axios.com/local/nashville/2026/01/07/metro-proposal-to-ban-racing-fairgrounds-update"  
[X Link](https://x.com/A_S12/status/2009387781764890943)  2026-01-08T22:12Z 66.5K followers, 12.5K engagements


".@CocaCola is extending its premier partnership/official soft drink deal with @NASCAR and adding @DrinkBODYARMOR as official sports drink per a press release today"  
[X Link](https://x.com/A_S12/status/2022040649609130265)  2026-02-12T20:10Z 66.5K followers, 16.7K engagements


""Amid the rapid rise of motorsport racing NASCAR is looking to capture some of the buzz. To do so . @NASCAR will reintroduce its brand in a way that plays up its rebellious Americana roots satisfying its core fan base while reaching new audiences." https://www.adweek.com/agencies/nascar-taps-72andsunny-to-rekindle-its-rebellious-american-spirit/ https://www.adweek.com/agencies/nascar-taps-72andsunny-to-rekindle-its-rebellious-american-spirit/"  
[X Link](https://x.com/A_S12/status/1966684426361868782)  2025-09-13T02:04Z 66.5K followers, 139.1K engagements


""NASCAR is now seriously weighing the possibility of drastically overhauling the playoffs or doing away with them altogether.The mere chance of going back to a 36-race schedule determining the series champion.marks a dizzying turnaround." -@TheAthletic https://www.nytimes.com/athletic/6658624/2025/09/25/nascar-playoff-system-change-full-season-chase/ https://www.nytimes.com/athletic/6658624/2025/09/25/nascar-playoff-system-change-full-season-chase/"  
[X Link](https://x.com/A_S12/status/1971192556437524887)  2025-09-25T12:38Z 66.5K followers, 1.1M engagements


"American former F1 driver Logan Sargeant says that he wants to run a NASCAR road course race in the future. - @Sportscar365 https://sportscar365.com/imsa/iwsc/daytona-sunday-notebook-11/ https://sportscar365.com/imsa/iwsc/daytona-sunday-notebook-11/"  
[X Link](https://x.com/A_S12/status/2013013589418713240)  2026-01-18T22:20Z 66.5K followers, 35.6K engagements


""Denker said Feb. 2they were prepared to shut the idea down as late as Jan. [--] until Transportation Secretary Sean Duffy Interior Secretary Doug Burgum and Trump with his executive order stepped in.Plan B which did not require congressional https://www.freep.com/story/money/business/columnists/carol-cain/2026/02/03/how-2-detroiters-are-bringing-grand-prix-racing-to-nations-capital/88479790007/ https://www.freep.com/story/money/business/columnists/carol-cain/2026/02/03/how-2-detroiters-are-bringing-grand-prix-racing-to-nations-capital/88479790007/"  
[X Link](https://x.com/A_S12/status/2018827305326715087)  2026-02-03T23:21Z 66.5K followers, 13.7K engagements


".@Samsara says it will run a regional Super Bowl ad to promote a new AI driver coach product that will use the likeness of RCR's Jesse Love as one of the characters. ➡ It will air in seven markets: Charlotte Baltimore St. Louis Pittsburgh Memphis Cincinnati and Las Vegas"  
[X Link](https://x.com/A_S12/status/2019920438223073398)  2026-02-06T23:45Z 66.5K followers, 13.3K engagements


""Dismissing fears of AI taking over the president of TWG AI likens its involvement in motorsport as being not too dissimilar to something we already do in our everyday lives albeit on a grander scale. 'Can you imagine doing math without a calculator'" https://racer.com/2026/02/06/fast-thinking-how-andretti-is-tapping-into-ai-to-boost-its-race-teams https://racer.com/2026/02/06/fast-thinking-how-andretti-is-tapping-into-ai-to-boost-its-race-teams"  
[X Link](https://x.com/A_S12/status/2020949158400602545)  2026-02-09T19:53Z 66.5K followers, [----] engagements


".@CBS will air two hours of #UFC326 in March from 8:00pm to 10:00pm ET the first fight card that will be broadcast on @ParamountCo's linear TV channel in addition to streaming on Paramount+"  
[X Link](https://x.com/A_S12/status/2021258971714040207)  2026-02-10T16:24Z 66.5K followers, [----] engagements


"Boxed wine brand Franzia has signed on with @NASCAR Holdings to make Fuel its ready-to-drink cocktail product an official sponsor. ➡ Fueled will get branding up and down pit road at Daytona for this weekends Daytona [---] similar to Tide at Phoenix. https://www.sportsbusinessjournal.com/Articles/2026/02/10/wine-company-franzia-uncorks-nascar-deal-for-rtd-line-fuel/ https://www.sportsbusinessjournal.com/Articles/2026/02/10/wine-company-franzia-uncorks-nascar-deal-for-rtd-line-fuel/"  
[X Link](https://x.com/A_S12/status/2021313768886517918)  2026-02-10T20:02Z 66.5K followers, [----] engagements


"Amid the motorsports renaissance @IMSA is reporting multiple Rolex [--] records including four-day attendance of [------] meaning there was over [-----] people at Daytona on the busiest day Saturday. ➡ IMSA's international feed on YouTube got about [---] million views up 30% YOY"  
[X Link](https://x.com/A_S12/status/2019813802741768522)  2026-02-06T16:41Z 66.5K followers, 83.8K engagements


".@NASCAR says it will attempt to break a Guinness World Record tomorrow in Times Square for the @GWR title of the world's loudest billboard to kick off its Hell Yeah brand refresh for [----]. ➡ The billboard has a replica Next Gen engine attached that will be powered on in NYC"  
[X Link](https://x.com/A_S12/status/2020891215894368632)  2026-02-09T16:03Z 66.5K followers, 334.3K engagements


".@WarJessEagle: "One of our strategic pillars this year is getting NASCAR out in the wild. . We want to take the energy and the boldness and the rawness of NASCAR and place it in places to expose new people to the experience and the energy of the sport." https://www.sportsbusinessjournal.com/Articles/2026/02/10/nascar-breaks-world-record-in-times-square-brand-activation/issueId=HLQJHT3WHJCK3B4PV7UXBE3BDE https://www.sportsbusinessjournal.com/Articles/2026/02/10/nascar-breaks-world-record-in-times-square-brand-activation/issueId=HLQJHT3WHJCK3B4PV7UXBE3BDE"  
[X Link](https://x.com/A_S12/status/2021339087979122953)  2026-02-10T21:42Z 66.5K followers, 13.7K engagements


".@IndyCar has reportedly managed to convince @Honda to renew as an OEM after years of concerns about a potential exit per @RACERHQ. https://racer.com/2026/02/10/chevrolet-honda-to-continue-as-indycar-engine-suppliers-beyond-2026 https://racer.com/2026/02/10/chevrolet-honda-to-continue-as-indycar-engine-suppliers-beyond-2026"  
[X Link](https://x.com/A_S12/status/2021393771804643348)  2026-02-11T01:20Z 66.5K followers, 21.6K engagements


".@FoxSports says it will air Sunday's Daytona [---] in 4K resolution for the first time"  
[X Link](https://x.com/A_S12/status/2022154210335440933)  2026-02-13T03:41Z 66.5K followers, 20K engagements


"Liberty Media CEO Derek Chang suggested that @F1 is close to announcing its U.S. media rights deal and did not deny that @Apple is in the mix. - @Deadline https://deadline.com/2025/09/formula-1-media-rights-talks-ceo-liberty-media-apple-espn-1236512299/ https://deadline.com/2025/09/formula-1-media-rights-talks-ceo-liberty-media-apple-espn-1236512299/"  
[X Link](https://x.com/A_S12/status/1965227596750455104)  2025-09-09T01:35Z 65.1K followers, 10.9K engagements


""The Canelo vs. Crawford fight is expected to sell out the 65000-capacity Allegiant Stadium potentially breaking the Las Vegas boxing attendance record." - @News3LV https://news3lv.com/sports/salmond-sit-down-dana-white-says-canelocrawford-has-already-broken-sales-records https://news3lv.com/sports/salmond-sit-down-dana-white-says-canelocrawford-has-already-broken-sales-records"  
[X Link](https://x.com/A_S12/status/1965261480074641833)  2025-09-09T03:50Z 64.9K followers, [----] engagements


""Autosport understands that @LewisHamilton is not alone in this new venture of trying to buy a @MotoGP team and has the support of TWG Motorsports the group that owns the Cadillac team that will make its F1 debut next year." https://www.autosport.com/motogp/news/how-verstappen-and-hamilton-are-racing-to-enter-motogp/10757932/ https://www.autosport.com/motogp/news/how-verstappen-and-hamilton-are-racing-to-enter-motogp/10757932/"  
[X Link](https://x.com/A_S12/status/1965426470391894434)  2025-09-09T14:46Z 64.9K followers, [----] engagements


""The North Carolina State Bureau of Investigation said it opened an investigation into the grant money that was allocated to a vendor of Rockingham Speedway from Richmond County Commissioners." - @WSOCtv https://www.wsoctv.com/news/local/state-investigation-launched-into-375k-grant-rockingham-speedway/5OKDHKDPFBA75LOHDKKITR6TGY/taid=68c0480497147900011cd961&utm_campaign=trueanthem&utm_medium=trueanthem&utm_source=twitter"  
[X Link](https://x.com/A_S12/status/1965442853989220572)  2025-09-09T15:51Z 64.9K followers, 40.3K engagements


""The closure of two Strip lanes and the sidewalk in front of the Fountains at Bellagio for @F1LasVegas is scheduled to begin Monday and last through December when race infrastructure is dismantled." - @ReviewJournal https://www.reviewjournal.com/local/traffic/what-to-expect-as-las-vegas-grand-prix-track-setup-gets-underway-3439764/utm_campaign=widget&utm_medium=latest&utm_source=sports&utm_term=What%20to%20expect%20as%20Las%20Vegas%20Grand%20Prix%20track%20setup%20gets%20underway"  
[X Link](https://x.com/A_S12/status/1965770166723334174)  2025-09-10T13:31Z 64.9K followers, 10.6K engagements


"To make their EVs sound like they have gas engines OEMs like @MercedesBenz and @Dodge are pumping fake noise through speakers and enlisting "Hollywood composers and musicians to enliven their EVs and hybrids with futuristic hums." - @WSJ https://www.wsj.com/business/autos/ev-sports-cars-sound-mercedes-porsche-ferrari-bmw-24cb5774gaa_at=eafs&gaa_n=ASWzDAiNbY9RB3fawpkuTvmOWWGnvUWt8daJtb-Pibf4Dlm6MOBzLPTZkqt-&gaa_ts=68c4a968&gaa_sig=rMXjKdHtlXxoW7mbUZhhgq3kyppXqABCUa_7mEECDKGZhsaXQbZmuAYpPdOWdj3h_zjpZTAIvq90iWUv3rCEnQ%3D%3D"  
[X Link](https://x.com/A_S12/status/1966639122539217220)  2025-09-12T23:04Z 64.9K followers, [----] engagements


".@TKOGrp is in talks with @DoorDash over a new sponsorship arrangement involving @UFC and @WWE per people familiar and the potential alignment is already getting an early start of sorts with Saturdays Canelo Alvarez-Terence Crawford fight on @Netflix. https://www.sportsbusinessjournal.com/Articles/2025/09/12/doordash-in-sponsor-talks-with-tko-group-part-of-canelo-crawford-fight-on-saturday-night/ https://www.sportsbusinessjournal.com/Articles/2025/09/12/doordash-in-sponsor-talks-with-tko-group-part-of-canelo-crawford-fight-on-saturday-night/"  
[X Link](https://x.com/A_S12/status/1966650512054407285)  2025-09-12T23:49Z 64.9K followers, 23.3K engagements


"Mexican beer brand Cerveza Victoria is selling a special-edition beer can around today's #CaneloCrawford fight as part of an ad buy with @Netflix. ➡ This will be Netflix's first ever sport event that will have both English- and Spanish-language commentary options"  
[X Link](https://x.com/A_S12/status/1966720048292151800)  2025-09-13T04:26Z 64.9K followers, [----] engagements


".@IndyCar today is announcing that it was not able to complete a deal to bring a race to Mexico City next year due to complications arising from the @FIFAWorldCup"  
[X Link](https://x.com/A_S12/status/1966879629526098387)  2025-09-13T15:00Z 64.9K followers, 38.8K engagements


".@DanaWhite on his long-anticipated debut in boxing tonight: "Everything in life is about timing and the timing just always seems to work out for me. The timing was right for boxing because of the crown prince of Saudi Arabia and Turki Alalshikh." https://lasvegassun.com/news/2025/sep/13/a-grand-premiere-dana-white-goes-big-in-his-debut/ https://lasvegassun.com/news/2025/sep/13/a-grand-premiere-dana-white-goes-big-in-his-debut/"  
[X Link](https://x.com/A_S12/status/1966926395902484523)  2025-09-13T18:06Z 64.9K followers, [----] engagements


"Some senior team executives came away from a meeting with @NASCAR last week with a feeling that NASCAR is likely to change its playoff format for [----]. https://www.sportsbusinessjournal.com/Articles/2025/09/13/nascar-addresses-court-case-texts-in-team-meeting-some-feel-playoff-format-change-likely/ https://www.sportsbusinessjournal.com/Articles/2025/09/13/nascar-addresses-court-case-texts-in-team-meeting-some-feel-playoff-format-change-likely/"  
[X Link](https://x.com/A_S12/status/1966947848861479124)  2025-09-13T19:31Z 64.9K followers, 19.7K engagements


"Some within @NASCAR have come around to the idea that a one-off race to determine the season-long championship might not be the proper formula and are open to change one of the people said. https://www.sportsbusinessjournal.com/Articles/2025/09/13/nascar-addresses-court-case-texts-in-team-meeting-some-feel-playoff-format-change-likely/ https://www.sportsbusinessjournal.com/Articles/2025/09/13/nascar-addresses-court-case-texts-in-team-meeting-some-feel-playoff-format-change-likely/"  
[X Link](https://x.com/A_S12/status/1966949486413943279)  2025-09-13T19:37Z 64.9K followers, 78.5K engagements


"During a meeting with NASCAR team presidents last week Steve ODonnell addressed the private text messages that were recently released in the sports antitrust trial highlighting how the lawsuit is having an effect on industry relations this season. https://www.sportsbusinessjournal.com/Articles/2025/09/13/nascar-addresses-court-case-texts-in-team-meeting-some-feel-playoff-format-change-likely/ https://www.sportsbusinessjournal.com/Articles/2025/09/13/nascar-addresses-court-case-texts-in-team-meeting-some-feel-playoff-format-change-likely/"  
[X Link](https://x.com/A_S12/status/1967352409388417422)  2025-09-14T22:19Z 64.9K followers, 22.5K engagements


""Stellantis' Ram brand is canceling plans to develop a full-size electric Ram [----] pickup truck citing slowing demand for electric vehicles." - @CNBC https://www.cnbc.com/2025/09/12/stellantis-ram-ev-1500-pickup-truck.html https://www.cnbc.com/2025/09/12/stellantis-ram-ev-1500-pickup-truck.html"  
[X Link](https://x.com/A_S12/status/1967571413377933370)  2025-09-15T12:49Z 65.1K followers, 19.2K engagements


".@F1 says it has a new licensing deal with San Francisco-based home retailer @WilliamsSonoma whose Pottery Barn brand will now make F1 racing-themed bedding rugs and other dcor and accessories for kids and teens"  
[X Link](https://x.com/A_S12/status/1967579066611142997)  2025-09-15T13:19Z 64.9K followers, 12.5K engagements


"RPM Raceway a karting venue chain with four locations in the Northeast is launching a racing experience that merges go-karting with a "gamified adventure" with digital holograms and visual cues of things like power-ups and mystery boxes used to slow opponents and win the race"  
[X Link](https://x.com/A_S12/status/1967614651996549372)  2025-09-15T15:41Z 64.9K followers, 39.4K engagements


".@Netflix says that Saturday's #CaneloCrawford main event got [----] million viewers per Video Amp and internal data"  
[X Link](https://x.com/A_S12/status/1967720122942185603)  2025-09-15T22:40Z 64.9K followers, 18K engagements


"Warren Buffett says he stayed up to watch fellow Omaha resident Terence Crawford defeat Canelo Alvarez: "Im a huge fan. Theres nothing else in the world that would cause me to stay up until after midnight on a Saturday." - @WSJ https://www.wsj.com/sports/terence-crawford-warren-buffett-omaha-boxing-aabd5967mod=e2tw https://www.wsj.com/sports/terence-crawford-warren-buffett-omaha-boxing-aabd5967mod=e2tw"  
[X Link](https://x.com/A_S12/status/1967932683016867976)  2025-09-16T12:44Z 64.9K followers, [----] engagements


".@IndyCar today is releasing its [----] schedule with Nashville moving from the season finale slot to July 19th to get a lead-in from the @FIFAWorldCup final"  
[X Link](https://x.com/A_S12/status/1967951690122064207)  2025-09-16T14:00Z 64.9K followers, 29K engagements


"A @NASCAR-centered skit that comedian @Druski pulled off at Darlington Raceway last month now stands as his most viral piece of content per data analyzed by @Endeavor Analytics. https://www.sportsbusinessjournal.com/Articles/2025/09/16/controversial-nascar-related-skit-turns-into-comedian-druskis-most-viral-video/ https://www.sportsbusinessjournal.com/Articles/2025/09/16/controversial-nascar-related-skit-turns-into-comedian-druskis-most-viral-video/"  
[X Link](https://x.com/A_S12/status/1967965038184132830)  2025-09-16T14:53Z 65.1K followers, 36.9K engagements


".@IndyCar has had meetings/discussions about hosting a street race in Washington D.C. and the idea came in part from @FOXSports but the logistics of putting it together in less than a year's time were not feasible for [----] per Penske Entertainment president and CEO Mark Miles"  
[X Link](https://x.com/A_S12/status/1967984960326996327)  2025-09-16T16:12Z 64.9K followers, 12K engagements


".@USANetwork got a [----] rating and [-----] million viewers for Saturday night's Bass Pro Shops Night Race at Bristol down from a [----] rating + [-----] million for the same event last year. ➡ That's still enough to make NASCAR the No. [--] sport of the weekend on cable after football"  
[X Link](https://x.com/A_S12/status/1968027761026765036)  2025-09-16T19:02Z 65.1K followers, 141.2K engagements


".@DoorDash is in talks with @TKOGrp about a new sponsorship deal that would be in addition to recent ad buys it did with @Netflix for WWE/Zuffa Boxing programming. ➡ $DASH had a big presence at #CaneloCrawford but that was technically through Netflix. https://www.sportsbusinessjournal.com/Articles/2025/09/12/doordash-in-sponsor-talks-with-tko-group-part-of-canelo-crawford-fight-on-saturday-night/ https://www.sportsbusinessjournal.com/Articles/2025/09/12/doordash-in-sponsor-talks-with-tko-group-part-of-canelo-crawford-fight-on-saturday-night/"  
[X Link](https://x.com/A_S12/status/1968073085262934454)  2025-09-16T22:02Z 65K followers, 12.3K engagements


".@JimBeam will become the official spirits partner of @Cadillac_F1 Team"  
[X Link](https://x.com/A_S12/status/1968270405044695263)  2025-09-17T11:06Z 65.1K followers, 31.6K engagements


"The new @Cadillac_F1 Team is asking $55 million to $70 million annually over half a decade to become title sponsor @SBJ understands. https://www.sportsbusinessjournal.com/Articles/2025/09/17/sources-cadillac-f1-team-asks-55m-70m-over-half-decade-for-title-sponsor-rights/publicationSource=newsletters&issue=68cad15ec2aa6f70f069ffc2&utm_source=sbj&utm_medium=email&utm_campaign=issue_daily"  
[X Link](https://x.com/A_S12/status/1968352332690899230)  2025-09-17T16:32Z 65.1K followers, 29.7K engagements


".@Cadillac_F1's title sponsor will annually get up to [---] Paddock Club passes [--] paddock passes two parking passes grid access private team motorhome areas tickets food/beverage hot laps headquarter tours private dinners and driver access/filming. https://www.sportsbusinessjournal.com/Articles/2025/09/17/sources-cadillac-f1-team-asks-55m-70m-over-half-decade-for-title-sponsor-rights/ https://www.sportsbusinessjournal.com/Articles/2025/09/17/sources-cadillac-f1-team-asks-55m-70m-over-half-decade-for-title-sponsor-rights/"  
[X Link](https://x.com/A_S12/status/1968401273499037710)  2025-09-17T19:46Z 64.9K followers, 11.3K engagements


".@NHMS clashed with Loudon after reportedly disregarding regulations the local town imposed on it for a motorcycle riding event this year: "The dispute underscored the deteriorating relationship between the town and the track." - @ConMonitorNews https://www.concordmonitor.com/2025/09/17/loudon-motor-speedway-demo-ride-marshals/ https://www.concordmonitor.com/2025/09/17/loudon-motor-speedway-demo-ride-marshals/"  
[X Link](https://x.com/A_S12/status/1968523275912327368)  2025-09-18T03:51Z 64.9K followers, 29.9K engagements


".@F1 is still close to switching from @ESPN to @AppleTV but "the holdup has come from some persnickety deal points like carving out international streaming rights and reaching consensus on the tech advancements Apple plans to use for its productions." https://puck.news/how-tko-is-handling-ufc-rights-worldwide/ https://puck.news/how-tko-is-handling-ufc-rights-worldwide/"  
[X Link](https://x.com/A_S12/status/1968840730731843629)  2025-09-19T00:53Z 64.9K followers, 10.2K engagements


"Here's the first renderings of next year's @UFC card at the White House"  
[X Link](https://x.com/A_S12/status/1969194267147915670)  2025-09-20T00:17Z 65.1K followers, 79.1K engagements


".@UFC's event @WhiteHouse is planned for next June"  
[X Link](https://x.com/A_S12/status/1969204393074413810)  2025-09-20T00:58Z 64.9K followers, [----] engagements


".@TheCW has bought another primary paint scheme position with NASCAR Xfinity Series team Viking Motorsports to promote its new scripted series debuting this Wednesday "Law & Order Toronto: Criminal Intent" (@LawAndOrderTO) with the wrap running this weekend @KansasSpeedway"  
[X Link](https://x.com/A_S12/status/1970189723156300090)  2025-09-22T18:13Z 65.1K followers, 39.1K engagements


"Here's @Kroger's co-primary paint scheme for Kansas with @MinuteRiceUS"  
[X Link](https://x.com/A_S12/status/1970247198173475086)  2025-09-22T22:01Z 65.1K followers, 15.2K engagements


".@NASCAR has hired a marketing agency called Night Advisory "to 'understand this new world of the internet and how (NASCAR) could start reaching a younger audience.'" - @AdAge - The agency was responsible for bringing "The Rizzler" to the Daytona [---]. https://adage.com/agencies/aa-night-talent-management-launches-marketing-agency/ https://adage.com/agencies/aa-night-talent-management-launches-marketing-agency/"  
[X Link](https://x.com/A_S12/status/1970479756551561465)  2025-09-23T13:25Z 65.4K followers, 113K engagements


".@NASCAR and Speedway Motorsports' merch teams collaborated on a $35 "NASCAH" bar logo shirt at last weekend's event at New Hampshire"  
[X Link](https://x.com/A_S12/status/1970646398803812774)  2025-09-24T00:28Z 65.2K followers, [---] engagements


".@USANetwork got a [----] rating and [----] million viewers for Sunday's NASCAR Cup Series race @NHMS down from a [---] rating and [----] million viewers for last year's race at the same track and from a [----] rating and [----] million for last year's fourth playoff race at Kansas"  
[X Link](https://x.com/A_S12/status/1970848583307149617)  2025-09-24T13:51Z 65.4K followers, 836.9K engagements


".@F1 has arranged a new licensing deal with @Sanrio's @HelloKitty brand and its all-female @F1Academy around the Las Vegas Grand Prix with highlights including a 36-piece merchandise collection a Hello Kitty grandstand with three-day tickets costing $1450 and activation zone"  
[X Link](https://x.com/A_S12/status/1971258052314874220)  2025-09-25T16:58Z 65.2K followers, 25.8K engagements


"Senior @NASCAR Holdings executive @ChipWile plans to exit his role after the season and leave the company and his oversight of the sports race tracks will now be assumed by @BenKennedy33. https://www.sportsbusinessjournal.com/Articles/2025/09/25/track-chief-chip-wile-to-depart-nascar-at-end-of-25-season/ https://www.sportsbusinessjournal.com/Articles/2025/09/25/track-chief-chip-wile-to-depart-nascar-at-end-of-25-season/"  
[X Link](https://x.com/A_S12/status/1971324548382597619)  2025-09-25T21:22Z 65.2K followers, 43.4K engagements


".@NASCAR will put on a "Pit Crew vs. Sailor Challenge" with the @USNavy as part of next year's @NASCARSanDiego event"  
[X Link](https://x.com/A_S12/status/1971345039495442536)  2025-09-25T22:44Z 65.1K followers, 70.2K engagements


".@MonsterEnergy is poised to start selling the Lando Norris Zero Sugar drink in the U.S. market next February per @Sporked. https://sporked.com/article/new-monster-energy-drink-releases-2026/ https://sporked.com/article/new-monster-energy-drink-releases-2026/"  
[X Link](https://x.com/A_S12/status/1971415460878090732)  2025-09-26T03:24Z 65.1K followers, [----] engagements


".@Honda this weekend is having a first show-run for its new autonomous Pokmon motorcycle called Koraidon at the @MotoGP event in Japan. ➡ Honda calls it a "future mobility" project with self-balancing technology and said it is an "almost life-size reproduction" of the Pokmon"  
[X Link](https://x.com/A_S12/status/1971630912048869817)  2025-09-26T17:40Z 65.3K followers, [----] engagements


".@TeamTrackhouse is growing its brand in Japan this weekend with a home race for its MotoGP rider Ai Ogura with his merch selling out per @AUTOSPORT_web. - "Ogura towels and Track House MotoGP team shirts were apparently already sold out." - https://www.as-web.jp/bike/1254822all https://www.as-web.jp/bike/1254822all"  
[X Link](https://x.com/A_S12/status/1971936622569726019)  2025-09-27T13:55Z 65.2K followers, 11K engagements


".@PatMcAfeeShow brought up the @RamTrucks NASCAR program on his show last week and that comes after he was included in a Ram planning document seen earlier this year by @SBJ along with Cleetus McFarland and the Dana White-involved gong show. ➡ @Stellantis declined comment"  
[X Link](https://x.com/A_S12/status/1972345104565416438)  2025-09-28T16:58Z 65.4K followers, 31.9K engagements


"Former @F1Miami President Tyler Epp will lead the commercial operations of the new @Cadillac_F1 Team keeping him in the global auto racing series after he ran the U.S.-based grand prix for the last four years. https://www.sportsbusinessjournal.com/Articles/2025/09/29/former-f1-miami-boss-epp-to-lead-cadillac-teams-commercial-efforts/ https://www.sportsbusinessjournal.com/Articles/2025/09/29/former-f1-miami-boss-epp-to-lead-cadillac-teams-commercial-efforts/"  
[X Link](https://x.com/A_S12/status/1972643856194982254)  2025-09-29T12:45Z 65.2K followers, 12.3K engagements


".@IndyCar is exploring a potential street course race in Cleveland for [----] according to a survey sent to local leaders that was seen by @SBJ as the series gets more aggressive about setting up major events with new investor @FoxSports. https://www.sportsbusinessjournal.com/Articles/2025/09/30/indycar-exploring-return-to-cleveland-for-2028/ https://www.sportsbusinessjournal.com/Articles/2025/09/30/indycar-exploring-return-to-cleveland-for-2028/"  
[X Link](https://x.com/A_S12/status/1973050875045155227)  2025-09-30T15:42Z 65.1K followers, [---] engagements


"The Greater Cleveland Sports Commission (@CLESports) sent out a survey to area leaders that states that there is "an exciting opportunity that we are assessing for Northeast Ohio -- the return of IndyCar to downtown Cleveland in 2028." https://www.sportsbusinessjournal.com/Articles/2025/09/30/indycar-exploring-return-to-cleveland-for-2028/ https://www.sportsbusinessjournal.com/Articles/2025/09/30/indycar-exploring-return-to-cleveland-for-2028/"  
[X Link](https://x.com/A_S12/status/1973052208867406019)  2025-09-30T15:47Z 65.4K followers, 30K engagements


".@SupercrossLIVE will compete at the @Browns' Huntington Bank Field next year the series' first trip to the Cleveland market since 1995"  
[X Link](https://x.com/A_S12/status/1973096032499015847)  2025-09-30T18:42Z 65.2K followers, 18.7K engagements


".@GeneralMills' pizza bites brand @Totinos is the co primary sponsor with Kroger for this weekend's NASCAR action at the Charlotte Roval circuit"  
[X Link](https://x.com/A_S12/status/1973100776030458199)  2025-09-30T19:00Z 65.1K followers, [---] engagements


"Here's the track map for the race at the Cleveland Browns' stadium next April"  
[X Link](https://x.com/A_S12/status/1973150355979641183)  2025-09-30T22:17Z 65.2K followers, [---] engagements


".@USANetwork got a [----] rating and [-----] million viewers for Sunday's NASCAR Cup Series race at Kansas off from a [----] and [---] million last year. ➡ That was still good enough to make NASCAR the No. [--] sport of the day on cable TV behind the NFL game in Ireland on @NFLNetwork"  
[X Link](https://x.com/A_S12/status/1973153453724803414)  2025-09-30T22:30Z 65.4K followers, 78.4K engagements


""The Greater Cleveland Sports Commission spokesperson confirmed to 3News that if Cleveland does nab a race the event would be staged on the streets of downtown Cleveland rather than returning to Burke." - @WKYC https://www.wkyc.com/article/news/local/cleveland/cleveland-officials-explore-indycar-race-return-2028-sports-business-journal-report-grand-prix-of-cleveland/95-25db6304-0ef6-4d49-8e7b-6ebab7978a3d"  
[X Link](https://x.com/A_S12/status/1973219332495929823)  2025-10-01T02:52Z 65.4K followers, 48.1K engagements


""McLaren Racing Limited Chief Executive Officer Zak Brown pocketed $50.3 million last year after winning the Formula One team title for the first time since [----] making him one of the sports industrys best-paid bosses." - @Business https://www.bloomberg.com/news/articles/2025-10-01/formula-one-winner-mclaren-s-ceo-makes-50-million-after-title https://www.bloomberg.com/news/articles/2025-10-01/formula-one-winner-mclaren-s-ceo-makes-50-million-after-title"  
[X Link](https://x.com/A_S12/status/1973379258257940837)  2025-10-01T13:27Z 65.4K followers, 18.4K engagements


".@UFC will spend $700000 just to replace the South Lawn grass after next years @WhiteHouse fight card per @DanaWhite an early example of the costs from the unprecedented event. https://www.sportsbusinessjournal.com/Articles/2025/10/01/ufc-to-spend-700000-replacing-white-house-lawn-after-2026-fight-card/ https://www.sportsbusinessjournal.com/Articles/2025/10/01/ufc-to-spend-700000-replacing-white-house-lawn-after-2026-fight-card/"  
[X Link](https://x.com/A_S12/status/1973424126133150174)  2025-10-01T16:25Z 65.2K followers, 10.9K engagements


"Sports car team @AORacingUSA will roll out a special marketing campaign around Halloween during next weeks @IMSA Motul Petit Le Mans race near Atlanta as it builds an increasingly popular brand in racing with a kid-friendly dinosaur and dragon theme. https://www.sportsbusinessjournal.com/Articles/2025/10/02/jurassic-perk-ao-racing-developing-global-brand-with-dinosaur-themed-sports-cars/ https://www.sportsbusinessjournal.com/Articles/2025/10/02/jurassic-perk-ao-racing-developing-global-brand-with-dinosaur-themed-sports-cars/"  
[X Link](https://x.com/A_S12/status/1973750000703394139)  2025-10-02T14:00Z 65.4K followers, 20.8K engagements


".@AORacingUSA is considering entering other forms of racing in the coming years including @NASCAR and @IndyCar according to its chief commercial officer Brian McKinley who formerly worked at Stewart-Haas. https://www.sportsbusinessjournal.com/Articles/2025/10/02/jurassic-perk-ao-racing-developing-global-brand-with-dinosaur-themed-sports-cars/ https://www.sportsbusinessjournal.com/Articles/2025/10/02/jurassic-perk-ao-racing-developing-global-brand-with-dinosaur-themed-sports-cars/"  
[X Link](https://x.com/A_S12/status/1973847859553579305)  2025-10-02T20:29Z 65.4K followers, 58.2K engagements


""Cracker Barrel cut ties with the marketing firm behind the chains troubled rebranding campaign including its new logo and redesigned restaurants. The family-dining chain said Thursday that it ended its contract with San Francisco-based Prophet." -@WSJ https://www.wsj.com/business/hospitality/cracker-barrel-drops-firm-behind-ill-fated-logo-change-2bf345fcmod=mhp https://www.wsj.com/business/hospitality/cracker-barrel-drops-firm-behind-ill-fated-logo-change-2bf345fcmod=mhp"  
[X Link](https://x.com/A_S12/status/1973875031378964588)  2025-10-02T22:17Z 65.4K followers, 57.5K engagements


".@AORacingUSA says it wants to go "wider" in motorsports meaning entering other series and "deeper" in IMSA meaning entering the GTP/hypercar ranks though exact timelines are not yet clear"  
[X Link](https://x.com/A_S12/status/1974249674837033234)  2025-10-03T23:06Z 65.4K followers, 13.6K engagements


".@Keselowski in new @NASCAR filing tonight: "I was approached by a short-track series called Superstar Racing Experience (SRX) about driving in SRX races. I raced in the entire SRX series season (six races) in [----]. . NASCAR did not prohibit my participation in the SRX series.""  
[X Link](https://x.com/A_S12/status/1974279473735389379)  2025-10-04T01:04Z 65.4K followers, 92.1K engagements


"Roger Penske: "Since the Next Gen car began racing in [----] Team Penske's Cup Series race car costs have been reduced due to a smaller number of race cars in the fleet and a lesser volume of parts replacements. In addition . the Next Gen car has enhanced on track racing.""  
[X Link](https://x.com/A_S12/status/1974298371201663484)  2025-10-04T02:19Z 65.4K followers, 152.3K engagements


"Hyak owner Gordon Smith: "The stability and certainty afforded by the Charter system is a key and integral part of what enables us to have success. I have significant concerns about the current litigation given.the detrimental effect it may have on the future of the sport.""  
[X Link](https://x.com/A_S12/status/1974445778304401917)  2025-10-04T12:05Z 65.4K followers, 14.5K engagements


".@NASCAR: "Jordan and Polk concluded that NASCAR had monopsony power . yet purchased Charters regardless. That admission means as a matter of law that 23XI entered the Cup Series 'eyes wide open' fully able to 'assess the potential costs and economic risks at the time.'""  
[X Link](https://x.com/A_S12/status/1974499790407741756)  2025-10-04T15:40Z 65.4K followers, 29.1K engagements


""@LongJohnSilvers is swapping its classic fish logo for a chicken along with a 'Chicken + Seafood' tagline right below it. The redesign . will be unveiled on the Long John Silvers Front Row Motorsports car during an upcoming NASCAR Cup Series race." https://www.qsrmagazine.com/story/long-john-silvers-rebrands-with-chicken-front-and-center/ https://www.qsrmagazine.com/story/long-john-silvers-rebrands-with-chicken-front-and-center/"  
[X Link](https://x.com/A_S12/status/1975240114335785422)  2025-10-06T16:41Z 65.4K followers, 37.2K engagements


".@BudLight has signed @BruceBuffer as an endorser as part of its presence in UFC"  
[X Link](https://x.com/A_S12/status/1975244728456114407)  2025-10-06T17:00Z 65.4K followers, [----] engagements


""23XI has already told its employees they will be taken care of through the [----] season." - @AP https://apnews.com/article/nascar-antitrust-lawsuit-jordan-cd3fd7391280604b4518e64a3295f43e https://apnews.com/article/nascar-antitrust-lawsuit-jordan-cd3fd7391280604b4518e64a3295f43e"  
[X Link](https://x.com/A_S12/status/1975296335986528474)  2025-10-06T20:25Z 65.5K followers, 75.9K engagements


"Here's the new @Sysco/@Crumbl paint scheme for Las Vegas as @RFKracing rolls out what appears to be a Kroger-like vendor model in NASCAR with the food distribution giant"  
[X Link](https://x.com/A_S12/status/1975320199747543487)  2025-10-06T22:00Z 65.4K followers, 21.7K engagements


"23XI: "It seems NASCAR is not happy with the diagnosis and wants to seek a second opinion. Plaintiffs submit that.starting over with a judicial officer who will have to learn the case background and the parties history is less likely not more likely to lead to resolution.""  
[X Link](https://x.com/A_S12/status/1975403424133857685)  2025-10-07T03:30Z 65.4K followers, 34.9K engagements


".@Porsche is pulling out of the World Endurance Championship but sticking with IMSA and Formula E with the justification being financial challenges and how it's developing what it views as more critical road-car EV technology in Formula E. - @WeAreTheRace https://www.the-race.com/endurance/major-wec-blow-porsche-announces-hypercar-exit/ https://www.the-race.com/endurance/major-wec-blow-porsche-announces-hypercar-exit/"  
[X Link](https://x.com/A_S12/status/1975588514919055782)  2025-10-07T15:46Z 65.4K followers, 13.1K engagements


""McLaren boss Zak Brown denied he 'strung along' Alex Palou with the promise of a Formula One seat as a court case.continued on Tuesday. . Palou's lawyers say he owes nothing and have accused McLaren of trying to take him 'to the cleaners.'" - @Reuters https://www.reuters.com/sports/formula1/mclaren-boss-brown-denies-stringing-along-palou-20-mln-lawsuit-2025-10-07/ https://www.reuters.com/sports/formula1/mclaren-boss-brown-denies-stringing-along-palou-20-mln-lawsuit-2025-10-07/"  
[X Link](https://x.com/A_S12/status/1975634970359308510)  2025-10-07T18:50Z 65.4K followers, 19.7K engagements


"Motorsports viewership in the U.S. last weekend: 1) NASCAR Cup (USA Network): [-----] million viewers 2) Formula [--] (ESPN): [------] 3) NASCAR Xfinity (The CW): [------] 4) NASCAR Trucks (FS1): [------] 5) IMSA season review (NBC): [------] 6) ARCA (FS2): 32000"  
[X Link](https://x.com/A_S12/status/1975689972297748788)  2025-10-07T22:29Z 65.4K followers, 139.9K engagements


""The incident started when a woman complimented another woman on her NASCAR shirt and then demanded it off of her.at one point was throwing water bottles out of the cooler but things got even more disturbing when she briefly left and came back https://www.wsoctv.com/news/local/fight-over-nascar-turns-gun-threat-inside-family-dollar/BO3GOSDVRVDIDPG3B6SJGCKM6E/ https://www.wsoctv.com/news/local/fight-over-nascar-turns-gun-threat-inside-family-dollar/BO3GOSDVRVDIDPG3B6SJGCKM6E/"  
[X Link](https://x.com/A_S12/status/1975763164739273022)  2025-10-08T03:20Z 65.4K followers, 50.7K engagements


".@NASCAR has a new licensing deal with streetwear brand Anti Social Social Club with a co-branded capsule collection to include hoodies T-shirts jackets hats and helmets"  
[X Link](https://x.com/A_S12/status/1975969545828565235)  2025-10-08T17:00Z 65.4K followers, 45.8K engagements


""McLaren Racing boss Zak Brown has denied destroying evidence in relation to his teams legal case against IndyCar star Alex Palou.with former McLaren IndyCar team manager Gavin Ward telling a contact that McLaren used WhatsApps disappearing https://www.motorsportmagazine.com/articles/us-scene/indycar/zak-brown-denies-destroying-evidence-in-mclaren-case-against-alex-palou/ https://www.motorsportmagazine.com/articles/us-scene/indycar/zak-brown-denies-destroying-evidence-in-mclaren-case-against-alex-palou/"  
[X Link](https://x.com/A_S12/status/1975993887308251254)  2025-10-08T18:37Z 65.4K followers, 30.4K engagements


".@F1 is closing in on an extension with @COTA to continue the U.S. Grand Prix through [----] per @MyABJ. https://www.bizjournals.com/austin/news/2025/10/14/cota-f1-appear-extend-deal-austin-travis-county.html https://www.bizjournals.com/austin/news/2025/10/14/cota-f1-appear-extend-deal-austin-travis-county.html"  
[X Link](https://x.com/A_S12/status/1978255439092486483)  2025-10-15T00:23Z 65.4K followers, 11.6K engagements


".@ZBrownCEO: "I'm not sure which allegation amused me more -- the notion that I would not be the one making a key decision about our driver line-up or the suggestion that I wasnt on board with signing the hugely talented Oscar Piastri." - @Reuters https://www.reuters.com/sports/formula1/mclarens-brown-rejects-palous-piastri-claim-ludicrous-2025-10-14/ https://www.reuters.com/sports/formula1/mclarens-brown-rejects-palous-piastri-claim-ludicrous-2025-10-14/"  
[X Link](https://x.com/A_S12/status/1978275411365621965)  2025-10-15T01:43Z 65.4K followers, 10.3K engagements


".@COTA received $19 million last year from the state of Texas for hosting @F1 and the track is trying to keep those reimbursements flowing through [----] now. - @HoustonChron https://www.chron.com/sports/article/austin-formula-1-grand-prix-cota-extension-21101969.php https://www.chron.com/sports/article/austin-formula-1-grand-prix-cota-extension-21101969.php"  
[X Link](https://x.com/A_S12/status/1978561049524609482)  2025-10-15T20:38Z 65.4K followers, [----] engagements


".@Talladega is expecting to host [------] combined fans over three days this weekend per president Brian Crichton. - @CBS_42 - "He said 72% of the fans come from outside of the state for Dega week." https://www.cbs42.com/news/local/talladega-superspeedway-race-fans-set-up-camp-ahead-of-nascar-races/ https://www.cbs42.com/news/local/talladega-superspeedway-race-fans-set-up-camp-ahead-of-nascar-races/"  
[X Link](https://x.com/A_S12/status/1978843094784118812)  2025-10-16T15:18Z 65.5K followers, 22.9K engagements


"@Tom_Dart We got this tweet into our Twitter section from our afternoon issue. Cheers mate. http://t.co/ekoE6vms http://www.sportsbusinessdaily.com/Daily/Closing-Bell.aspx http://www.sportsbusinessdaily.com/Daily/Closing-Bell.aspx"  
[X Link](https://x.com/A_S12/status/288414238274371584)  2013-01-07T22:38Z 64.8K followers, [--] engagements


"@Tom_Dart Brilliant"  
[X Link](https://x.com/A_S12/status/306209096913281024)  2013-02-26T01:08Z 64.8K followers, [--] engagements


"@nathanfenno Huge Congrats Nathan. Well-deserved for sure"  
[X Link](https://x.com/A_S12/status/426377606812794881)  2014-01-23T15:35Z 64.8K followers, [--] engagements


"Much obliged to @SBJSBD readers for making @NYCFC story the most-read one on http://t.co/m7DS7K3h4b last week. http://t.co/qddrZ5nOPr http://SportsBusinessDaily.com http://SportsBusinessDaily.com"  
[X Link](https://x.com/A_S12/status/460802922159566848)  2014-04-28T15:29Z 61.1K followers, [--] engagements


"Here's one marketing executive's take on whether @MLS will expand beyond [--] teams before '20 - http://t.co/saLIjHMUjg http://t.co/f3rA6SEymI http://www.sportsbusinessdaily.com/Daily/Issues/2014/08/06/Leagues-and-Governing-Bodies/MLS-24-teams.aspx http://www.sportsbusinessdaily.com/Daily/Issues/2014/08/06/Leagues-and-Governing-Bodies/MLS-24-teams.aspx"  
[X Link](https://x.com/A_S12/status/497119282313302016)  2014-08-06T20:37Z 61.2K followers, [--] engagements


"@darrensands - Brilliant piece. Class reporting and writing"  
[X Link](https://x.com/A_S12/status/510572357920911361)  2014-09-12T23:35Z 64.9K followers, [--] engagements


"Every journo & their mom is doing a story on J-Rod.So props to @NathanFenno for doing one on the walk onD-Hinton http://tinyurl.com/3tkc5nw"  
[X Link](https://x.com/A_S12/status/53992976023683074)  2011-04-02T01:31Z 64.8K followers, [--] engagements


".@Kroger this morning will announce it has re-upped with ISC and @DISupdates despite having zero stores in Florida http://www.sportsbusinessdaily.com/Daily/Morning-Buzz/2015/11/11/Kroger.aspx http://www.sportsbusinessdaily.com/Daily/Morning-Buzz/2015/11/11/Kroger.aspx"  
[X Link](https://x.com/A_S12/status/664444457505304576)  2015-11-11T14:07Z 61.1K followers, [--] engagements


".@maxchilton's primary sponsor for '16 is insurance firm Arthur J. Gallagher & Co. #IndyCar http://www.sportsbusinessdaily.com/Daily/Morning-Buzz/2016/02/10/ganassi.aspx http://www.sportsbusinessdaily.com/Daily/Morning-Buzz/2016/02/10/ganassi.aspx"  
[X Link](https://x.com/A_S12/status/697423718545547264)  2016-02-10T14:15Z 61.1K followers, [--] engagements


".@NBC earned a [---] overnight rating for yesterday's #FordEcoBoost400 @HomesteadMiami down from a [---] overnight rating for last year's race"  
[X Link](https://x.com/A_S12/status/800736444134330369)  2016-11-21T16:23Z 64.8K followers, [--] engagements


"Also revealed in @NathanFenno's article on Shaka Smart's new contract if he wins the national championship his bonus is (only) $200000"  
[X Link](https://x.com/A_S12/status/86078026915393536)  2011-06-29T14:26Z 64.8K followers, [--] engagements


"@CSTMG3330 @hulu .@CSTMG3330's advantage is that teams in the back half of the garage can ask low five figures per race much cheaper than mid to top teams"  
[X Link](https://x.com/A_S12/status/870648821864443905)  2017-06-02T14:30Z 64.8K followers, [--] engagements


".@Outback's ROI on this promo is so significant execs there don't want to talk to media about it lest they give competitors key insight. https://x.com/Brett_Moffitt/status/871792825188450305 Free bloomins Thanks @RodneyChilders4 @KevinHarvick https://t.co/lx9AO3XyD3 https://x.com/Brett_Moffitt/status/871792825188450305 Free bloomins Thanks @RodneyChilders4 @KevinHarvick https://t.co/lx9AO3XyD3"  
[X Link](https://x.com/A_S12/status/871798545032073217)  2017-06-05T18:39Z 64.8K followers, [--] engagements


"@JosephNASCAR @Outback Definitely. SHR would like them to buy a few more races I'm sure but they're also happy to be associated with a working program"  
[X Link](https://x.com/A_S12/status/871803534978818050)  2017-06-05T18:58Z 64.8K followers, [--] engagements


"Sources said that $MNST is contractually obligated to let @NASCAR know by sometime in December whether it will pick up the '19-'20 option"  
[X Link](https://x.com/A_S12/status/897870429666332676)  2017-08-16T17:19Z 61.2K followers, [--] engagements


"Sources said $MNST is looking at recalibrating its NASCAR spend in '18 as original SHR deal was signed before it became entitlement sponsor"  
[X Link](https://x.com/A_S12/status/897888030530437120)  2017-08-16T18:29Z 61.2K followers, [--] engagements


".@MonsterEnergy's Mitch Covington declined comment while @NASCAR's @StevePhelps issued the following statement:"  
[X Link](https://x.com/A_S12/status/897891871522934784)  2017-08-16T18:44Z 61.2K followers, [--] engagements


"SHR execs have said recently that they are still confident in earning a renewal from $MNST. https://x.com/joshuadhummel/status/907748729146535939 https://x.com/joshuadhummel/status/907748729146535939"  
[X Link](https://x.com/A_S12/status/907752304107032587)  2017-09-12T23:46Z 61.2K followers, [--] engagements


".@RCRracing Close To Renewal With Sponsor @CaterpillarInc http://www.sportsbusinessdaily.com/Daily/Closing-Bell/2017/09/21/Caterpillar.aspx http://www.sportsbusinessdaily.com/Daily/Closing-Bell/2017/09/21/Caterpillar.aspx"  
[X Link](https://x.com/A_S12/status/910974611118018562)  2017-09-21T21:10Z 61.2K followers, [--] engagements


".@BubbaWallace generated $12500 in social media value for @dominos with his recent video seeking sponsorship from the brand per @MVPindex"  
[X Link](https://x.com/A_S12/status/925809685810307074)  2017-11-01T19:40Z 61.3K followers, [---] engagements


".@chaseelliott was the only driver in #NASCAR in his 20s to make @MVPindex' Top [--] list of drivers with the highest average value for sponsors per post from February through October of this year"  
[X Link](https://x.com/A_S12/status/930091780703387648)  2017-11-13T15:15Z 61.1K followers, [--] engagements


"Among #NASCAR drivers @WilliamByron had the largest percentage uptick in social media followers this season at 131%"  
[X Link](https://x.com/A_S12/status/930098386057023489)  2017-11-13T15:41Z 61.2K followers, [--] engagements


"Here's a first look @exxonmobil's new @Mobil1 Annual Protection spot a sequel to last year's "Tiny Driver" campaign with @KevinHarvick  $XOM says Annual Protection allows a car to go 20K miles between oil changes. Mobil [--] has been @NASCAR's official motor oil since '03"  
[X Link](https://x.com/A_S12/status/968108592497905664)  2018-02-26T13:00Z 61.2K followers, [--] engagements


"New idea for @F1 this weekend while @BakuCityCircuit to have a graphics package overlaid where a car's halo is -"  
[X Link](https://x.com/A_S12/status/990255603355475969)  2018-04-28T15:45Z 61.1K followers, [--] engagements


".@F1 will start accepting subscription payments for its new OTT product F1 TV as soon as Friday F1 exec Frank Arthofer tells @SBJSBD. Cost is $70-$150 annually or $8-$12 monthly depending on location. Product is scheduled to launch ahead of Spanish Grand Prix on May 13th"  
[X Link](https://x.com/A_S12/status/991784483992031233)  2018-05-02T21:00Z 61.2K followers, [--] engagements

Limited data mode. Full metrics available with subscription: lunarcrush.com/pricing

@A_S12 Avatar @A_S12 Adam Stern

Adam Stern posts on X about nascar, cadillac, daytona 500, f1 the most. They currently have [------] followers and [---] posts still getting attention that total [------] engagements in the last [--] hours.

Engagements: [------] #

Engagements Line Chart

  • [--] Week [---------] +54%
  • [--] Month [---------] +129%
  • [--] Months [----------] -2.80%
  • [--] Year [----------] +17%

Mentions: [--] #

Mentions Line Chart

  • [--] Week [--] -38%
  • [--] Month [---] +3.30%
  • [--] Months [---] +6.10%
  • [--] Year [-----] +35%

Followers: [------] #

Followers Line Chart

  • [--] Week [------] +0.10%
  • [--] Month [------] +0.26%
  • [--] Months [------] +3%
  • [--] Year [------] +7.70%

CreatorRank: [-------] #

CreatorRank Line Chart

Social Influence

Social category influence automotive brands #3870 stocks #3380 formula 1 6.63% countries 6.02% nascar 4.22% luxury brands 4.22% social networks 1.81% technology brands 1.81% travel destinations 1.81% finance 1.81%

Social topic influence nascar #71, cadillac 3.01%, daytona 500 #29, f1 3.01%, grand prix 3.01%, the new 2.41%, in the 2.41%, super bowl 2.41%, the first #1409, ufc 2.41%

Top accounts mentioned or mentioned by @nascar @imsaracefan9 @caleferink @indycar @f1 @cadillacf1 @sportstroll1234 @usanetwork @thetwobaldguys @larry828207955 @netflix @sbj @bluedog373 @4stickers @chefmorehead @b8743379 @ramtrucks @benkennedy33 @honda @imsa

Top assets mentioned DoorDash Inc. (DASH) Kimberly Clark Corp (KMB) PepsiCo, Inc. (PEP) Brinker International, Inc. (EAT)

Top Social Posts

Top posts by engagements in the last [--] hours

"Steve Phelps on the Next Gen car: "I believe this is the safest car in all of motorsports.""
X Link 2025-12-09T17:50Z 66.5K followers, 605.6K engagements

".@NASCAR has developed a back-to-roots marketing campaign that has the tagline Hell Yeah per people familiar as the racing series prepares its branding efforts for the [----] season. https://www.sportsbusinessjournal.com/Articles/2025/09/30/sources-nascar-develops-new-hell-yeah-brand-spot/ https://www.sportsbusinessjournal.com/Articles/2025/09/30/sources-nascar-develops-new-hell-yeah-brand-spot/"
X Link 2025-09-30T18:04Z 66.5K followers, 404.7K engagements

".@Shell this year will give any customer who uses its fuel rewards program at its gas stations on NASCAR race days a 22-cent discount per gallon as part of a new promotion with @Team_Penske. ➡ The nationwide offer will be on mainly Sundays and some Saturdays for the [--] races"
X Link 2026-02-10T13:21Z 66.5K followers, 42.8K engagements

".@Shell will let customers participating in the new NASCAR race day promotion get the 22-cent-per-gallon discount on up to [--] gallons per purchase. ➡ The average price nationally for a gallon of gasoline is currently $2.90 per @GasBuddyGuy. https://www.sportsbusinessjournal.com/Articles/2026/02/10/shell-giving-22-cent-fuel-discount-on-nascar-race-days-in-new-penske-promotion/issueId=2Z25X52JLRGRZHGMGZV4R67MGE https://www.sportsbusinessjournal.com/Articles/2026/02/10/shell-giving-22-cent-fuel-discount-on-nascar-race-days-in-new-penske-promotion/issueId=2Z25X52JLRGRZHGMGZV4R67MGE"
X Link 2026-02-10T15:34Z 66.5K followers, [----] engagements

""Racing is 'godawfully expensive' the @RamTrucks CEO said and a comeback didn't make sense unless the company could put together an outside-the-box marketing strategy that would generate eyeballs beyond the traditional NASCAR fan base." - @DetroitNews https://www.detroitnews.com/story/business/autos/chrysler/2026/01/09/ram-ceos-new-marketing-play-involves-nascar-reality-tv-and-dana-white/88082439007/ https://www.detroitnews.com/story/business/autos/chrysler/2026/01/09/ram-ceos-new-marketing-play-involves-nascar-reality-tv-and-dana-white/88082439007/"
X Link 2026-01-09T15:58Z 66.5K followers, 25K engagements

"NASCAR driver @BubbaWallace is featured in one of @Toyota's two new Super Bowl ads set to air this Sunday. ➡ The 30-second spot "Where Dreams Began" also spotlights @RamsNFL wide receiver Puka Nacua and U.S. Paralympian Oksana Masters"
X Link 2026-02-06T15:35Z 66.5K followers, 73K engagements

".@TheCW will introduce The CW Sports Bar to [--] @NASCAR race weekends in [----] a fully functioning bar on the fan midways as part of its experience marketing this year. ➡ Last year The CW had a branded tour bus area at a handful of races"
X Link 2026-02-07T20:23Z 66.5K followers, 68.7K engagements

"Here's the new @Cadillac F1 Team livery"
X Link 2026-02-09T03:34Z 66.5K followers, 27.5K engagements

".@NASCAR is exploring "a couple of potential new venues" for the [----] schedule and beyond per @BenKennedy33 and it's also planning a major renovation to @TALLADEGA. https://www.sportsbusinessjournal.com/Articles/2026/02/09/with-antitrust-trial-behind-it-nascar-hopes-drama-free-2026-season-will-bring-industry-progress/issueId=JQJ6XKP64ZHNPEN2DHBSMN2UEU https://www.sportsbusinessjournal.com/Articles/2026/02/09/with-antitrust-trial-behind-it-nascar-hopes-drama-free-2026-season-will-bring-industry-progress/issueId=JQJ6XKP64ZHNPEN2DHBSMN2UEU"
X Link 2026-02-09T15:15Z 66.5K followers, 115.1K engagements

".@GetSpectrum will primary sponsor @SpireMotorsport in multiple races in [----] including the Daytona [---] in a new pact announced this morning"
X Link 2026-02-10T15:05Z 66.5K followers, 11K engagements

".@HaasF1Team still refers to itself as America's F1 team on its social media pages but @Cadillac_F1 Team is aiming to take that title and it already has [---] million Instagram followers just [------] behind Haas despite having not run a race yet. https://www.sportsbusinessjournal.com/Articles/2026/02/09/cadillacs-road-to-f1/ https://www.sportsbusinessjournal.com/Articles/2026/02/09/cadillacs-road-to-f1/"
X Link 2026-02-10T16:16Z 66.5K followers, 15.6K engagements

"Kroger's NASCAR vendor partners for '26: Kimberly Clark Bimbo Bakeries Coke Danone Celsius Kraft Blue Buffalo Riviana Schwans Tree Top Opella Farm Rich Pepsi Muscle Milk (new) Athletic Brewing (new) ForceFactor (new) Jack Links (new) Ferrara (Nerds candy - new)"
X Link 2026-02-11T01:59Z 66.5K followers, 37.7K engagements

".@IndyCar today is confirming that @Chevrolet and @Honda are renewing their OEM deals for multiple seasons from [----] and will now each get a charter that can be used in 2028"
X Link 2026-02-12T15:00Z 66.5K followers, 16.7K engagements

"Kevin Hochman the CEO of Brinker International which owns @Chilis Grill & Bar and @Maggianos Little Italy is liking the company's presence at the Daytona 500"
X Link 2024-02-17T18:15Z 66.4K followers, 40.8K engagements

".@Chilis' parent company Brinker International today reported Q3 earnings showing that Chili's same-store sales were up a whopping 32% for the most recent quarter versus sister brand Maggiano's Little Italy only being up 0.4%"
X Link 2025-04-29T14:54Z 66.4K followers, 195.4K engagements

".@HaasFactoryTeam is switching from @Ford to @Chevrolet in NASCAR in [----] and will now have an alliance with @TeamHendrick per official announcement. ➡ Haas will also keep its driver lineup the same for [----] with Cole Custer in Cup and Sheldon Creed and Sam Mayer in Xfinity"
X Link 2025-09-05T12:00Z 66.4K followers, 97.3K engagements

".@USANetwork got a [----] rating and [-----] million viewers for Sunday's NASCAR Cup Series race @WWTRaceway down from [---] million for last year's second playoff race (@WGI) and from [---] million for the [----] event at the same venue on @FS1 though that was held in June"
X Link 2025-09-09T21:36Z 66.4K followers, 495.5K engagements

".@TeamTrackhouse's Project [--] venture is still alive and will likely return in [----] and the team also expects to grow its sponsorship deal with energy drink giant @RedBull according to founder Justin Marks. https://www.sportsbusinessjournal.com/Articles/2025/11/17/trackhouse-closing-in-on-deal-for-project-91-ride-hoping-to-grow-red-bull-sponsorship/ https://www.sportsbusinessjournal.com/Articles/2025/11/17/trackhouse-closing-in-on-deal-for-project-91-ride-hoping-to-grow-red-bull-sponsorship/"
X Link 2025-11-17T17:00Z 66.4K followers, 114.8K engagements

".@DennyHamlin in a statement: "Im proud of what weve accomplished and now it is time to move forward together and build the stronger future this sport deserves.""
X Link 2025-12-11T16:01Z 66.4K followers, 59.5K engagements

".@Arbys is switching NASCAR teams from Rick Ware to JR Motorsports starting in [----] per official announcement"
X Link 2025-12-16T14:00Z 66.4K followers, 111.9K engagements

""A community vigil was held Thursday in Virginia to honor the family of NASCAR driver and Chesterfield native Denny Hamlin following a tragic house fire that killed his father and seriously injured his mother." - @CBS6 https://www.wtvr.com/news/local-news/hamlin-family-vigil-jan-8-2026 https://www.wtvr.com/news/local-news/hamlin-family-vigil-jan-8-2026"
X Link 2026-01-09T16:34Z 66.4K followers, 12.1K engagements

".@RamTrucks has yet to reveal who will drive its free agent truck but CEO Tim Kuniskis says he thinks it is "going to re-engage some people that I think were passive NASCAR fans maybe get re-engaged now because theyre going to see some of their heroes come back and drive.""
X Link 2026-01-11T02:41Z 66.4K followers, 110.5K engagements

"Steve O'Donnell: "The Chase is back.""
X Link 2026-01-12T20:35Z 66.4K followers, 22.9K engagements

"With no NASCAR racing the county in Kentucky where Kentucky Speedway is located now wants to turn it into something else: "Gallatin County officials say the Speedway owners could be interested in selling the land. But a buyer still needs to be https://www.wlwt.com/article/gallatin-county-future-kentucky-speedway-plans/69993816 https://www.wlwt.com/article/gallatin-county-future-kentucky-speedway-plans/69993816"
X Link 2026-01-14T20:07Z 66.4K followers, 123K engagements

"Richard Childress: "As far as the personal damages that came to me if I tell you what I think now you'd probably be bleeping me out. That is still to be carried on in the future the personal attacks against me. I'm like an old elephantyou don't https://www.facebook.com/reel/3135886343283229 https://www.facebook.com/reel/3135886343283229"
X Link 2026-01-22T01:57Z 66.4K followers, 56.5K engagements

""According to new documents obtained through a public records request by Front Office Sports the Secret Service racked up $561842.63 in expenses for a trip to the Daytona [---]. Hotel payments made up more than half of that total." https://frontofficesports.com/trump-secret-service-trump-sports/ https://frontofficesports.com/trump-secret-service-trump-sports/"
X Link 2026-01-24T02:09Z 66.4K followers, 29.4K engagements

"Sports business investors David Blitzer and Paul Wachter are joining the new ownership group of the Red Bull KTM Tech3 team in MotoGP becoming some of the first American financiers to take a bet on the series under Liberty. ➡ Pierre Gasly also involved. https://www.sportsbusinessjournal.com/Articles/2026/01/30/david-blitzer-paul-wachter-becoming-early-investors-in-motogp-team-as-liberty-era-starts/ https://www.sportsbusinessjournal.com/Articles/2026/01/30/david-blitzer-paul-wachter-becoming-early-investors-in-motogp-team-as-liberty-era-starts/"
X Link 2026-01-30T12:09Z 66.4K followers, 10.7K engagements

"Roger Penske: "President Trump has bestowed an incredible distinction upon our sport and were grateful for his trust and support as IndyCar prepares to honor our country with a tremendous racing spectacle." - @NBCNews https://www.nbcnews.com/sports/auto-racing/trump-orders-indycar-race-streets-washington-america250-grand-prix-rcna256705 https://www.nbcnews.com/sports/auto-racing/trump-orders-indycar-race-streets-washington-america250-grand-prix-rcna256705"
X Link 2026-01-30T17:26Z 66.4K followers, 33.7K engagements

".@IndyCar has officially announced plans to help host a race called the Freedom [---] Grand Prix of Washington D.C. this summer. 🗨Trump: "This race the first motor race ever to be held in our Nations capital near the National Mall will showcase the majesty of our great city.""
X Link 2026-01-30T17:55Z 66.4K followers, 27.4K engagements

".@TheCW's CMO says doesn't see it as a zero-sum competition with Cup for viewership but: "Weve heard it from fans themselves that the racing on Saturday is just as good if not more thrilling than what happens on Sunday. So thats.the way we see https://www.sportsbusinessjournal.com/Articles/2026/01/30/the-cw-drawing-clear-line-in-the-sand-to-reposition-nascar-series-with-new-brand-spot/ https://www.sportsbusinessjournal.com/Articles/2026/01/30/the-cw-drawing-clear-line-in-the-sand-to-reposition-nascar-series-with-new-brand-spot/"
X Link 2026-01-30T18:53Z 66.4K followers, 45.5K engagements

".@F1LasVegas' Grand Prix Plaza is reopening this weekend with some new touches and longer go-kart course. ➡ It's billed as the worlds largest immersive F1 attraction"
X Link 2026-01-31T02:48Z 66.4K followers, [----] engagements

".@NBCSports says it got [---] million viewers for last weekend's @IMSA Rolex [--] hour endurance race across two NBC telecasts more than doubling up the [------] average last year across three windows (two NBC one @USANetwork)"
X Link 2026-01-31T04:21Z 66.4K followers, 55.1K engagements

".@LEGACYMotorClub has recycled over [---] pounds of branded materials like fire suits and crew shirts from recent years to turn into "upcycled" merchandise for fans to purchase in a deal with Refried Apparel. ➡ The materials would have usually been shredded sold or thrown away"
X Link 2026-01-31T19:48Z 66.4K followers, 87.2K engagements

".@NASCAR has postponed the pre-season Clash exhibition race to Wednesday at 6:00pm ET after the snow storm in the Carolinas per official announcement"
X Link 2026-02-01T19:30Z 66.4K followers, 47.3K engagements

".@AnthropicAI one of the trendiest AI research companies is set to sponsor @WilliamsF1 and deploy its popular @ClaudeAI assistant tool to help the team get back to winning races"
X Link 2026-02-02T13:00Z 66.4K followers, [----] engagements

"Here's the new Mercedes F1 car for 2026"
X Link 2026-02-02T13:24Z 66.4K followers, 23.7K engagements

"American luge athletes at the @Olympics this month will wear @NASCAR branding while getting aero and computational fluid dynamics data and analysis from NASCAR's race car engineers through a new partnership with the motorsports property and @USA_Luge. https://www.sportsbusinessjournal.com/Articles/2026/02/02/nascar-helping-engineer-speed-on-a-different-kind-of-track-with-usa-luge/ https://www.sportsbusinessjournal.com/Articles/2026/02/02/nascar-helping-engineer-speed-on-a-different-kind-of-track-with-usa-luge/"
X Link 2026-02-02T21:52Z 66.4K followers, 26K engagements

"Here's the concessions menu at @UFC's Meta Apex venue in Las Vegas"
X Link 2026-02-02T22:38Z 66.4K followers, 33.5K engagements

".@IndyCar has enlisted the Washington Wizards and Capitals owner @MSE to play a key role in this summers planned street race in D.C. with the racing property hiring MSE to help bring aboard sponsorships for the event. https://www.sportsbusinessjournal.com/Articles/2026/02/03/hometown-cooking-indycar-brings-on-monumental-to-help-navigate-dc-street-race/ https://www.sportsbusinessjournal.com/Articles/2026/02/03/hometown-cooking-indycar-brings-on-monumental-to-help-navigate-dc-street-race/"
X Link 2026-02-03T15:01Z 66.4K followers, [----] engagements

"NASCAR champ Joey Logano enters automotive retail with stake in Ford store - @Automotive_News - "The three-time series champion . bought an ownership stake in Huntersville Ford a North Carolina dealership thats part of Krause Auto Group." https://www.autonews.com/ford/an-joey-logano-ford-dealership-0203/#::text=NASCAR%20driver%20Joey%20Logano%20purchasedusing%20Logano's%20name%20and%20image https://www.autonews.com/ford/an-joey-logano-ford-dealership-0203/#::text=NASCAR%20driver%20Joey%20Logano%20purchasedusing%20Logano's%20name%20and%20image"
X Link 2026-02-03T19:43Z 66.4K followers, 17.5K engagements

".@FloSports is increasing the number of races it will air off its streaming platform agreeing to simulcast [--] on @NASCARs FAST channel this year. ➡ It starts with World Series of Asphalt this weekend and goes through December with Snowball Derby quali. https://www.sportsbusinessjournal.com/Articles/2026/02/05/floracing-bringing-more-races-off-platform-to-nascars-fast-channel-to-build-brand/issueId=2GWOGJABLZFZFM6SM27Q7LRHAA"
X Link 2026-02-05T14:25Z 66.4K followers, 12.6K engagements

"Texas Pete hot sauce has started experimenting with @NASCAR sponsorship again buying infield branding space at last night's Clash exhibition race at Bowman Gray Stadium"
X Link 2026-02-05T23:05Z 66.4K followers, 13.7K engagements

""Many fans credited NASCAR officials the City of Winston-Salem and the State of North Carolina for working through the winter conditions to make the event possible. They pointed to cleared roads and extensive track preparation." - @WFMY https://www.wfmynews2.com/article/news/local/fans-brave-winter-weather-nascar-season-kicks-off-winston-salem/83-e48d3a79-44b5-428d-bb5b-4808ef16f225 https://www.wfmynews2.com/article/news/local/fans-brave-winter-weather-nascar-season-kicks-off-winston-salem/83-e48d3a79-44b5-428d-bb5b-4808ef16f225"
X Link 2026-02-06T02:28Z 66.4K followers, [----] engagements

"Tickets for @NASCARSanDiego are "selling like hot cakes" and a sell-out announcement is getting close per @BenKennedy33 as the stock car series gets ready to return to Southern California. ➡ About [-----] people will be allowed on site per day. https://www.sportsbusinessjournal.com/Articles/2026/02/06/ben-kennedy-nascar-san-diego-nears-sellout-with-tickets-selling-like-hot-cakes/issueId=VZHJJRH3OZDO7CNC5QPYQEZKTI https://www.sportsbusinessjournal.com/Articles/2026/02/06/ben-kennedy-nascar-san-diego-nears-sellout-with-tickets-selling-like-hot-cakes/issueId=VZHJJRH3OZDO7CNC5QPYQEZKTI"
X Link 2026-02-06T15:48Z 66.4K followers, 22.2K engagements

"Daniel Dye on Trucks at St. Pete: "Well go quite a bit slower but sorry to the IndyCar guys because I think were going to be a littler more exciting to watch. On Saturday afternoon well be running into each other and it should be something to see." https://www.tampabay.com/sports/outdoors/2026/02/06/indycar-grand-prix-nascar-craftsman-trucks-dario-franchitti/ https://www.tampabay.com/sports/outdoors/2026/02/06/indycar-grand-prix-nascar-craftsman-trucks-dario-franchitti/"
X Link 2026-02-06T23:18Z 66.4K followers, 48.7K engagements

""Film director Michael Bay is crying foul over Cadillacs upcoming F1 Super Bowl commercial claiming in a new $1.5 million lawsuit that he was personally recruited to produce the pricey spot but later was cheated when Cadillac allegedly stole his ideas." https://www.rollingstone.com/tv-movies/tv-movie-news/michael-bay-lawsuit-super-bowl-commercial-cadillac-f1-1235512653/ https://www.rollingstone.com/tv-movies/tv-movie-news/michael-bay-lawsuit-super-bowl-commercial-cadillac-f1-1235512653/"
X Link 2026-02-08T17:57Z 66.5K followers, 27.5K engagements

".@MotoGP held its season launch event in Kuala Lumpur Malaysia in front of a reported [-----] fans over two days this past weekend given its popularity in Southeast Asia with activities including concerts and show-runs through the streets with the bikes"
X Link 2026-02-08T19:34Z 66.4K followers, 10.3K engagements

".@Cadillac spox has responded to the claims from director Michael Bay: "Michael Bay is a cinematic genius and we talked with him about directing our Super Bowl ad. But after two meetings it became clear he couldnt meet our timeline and there ultimately wasnt a path forward.""
X Link 2026-02-08T20:09Z 66.4K followers, 36.7K engagements

".@Dodgers owner Mark Walter has turned that franchise into a dynasty with deep pockets and grand ambitions and he's planning to do the same with @Cadillac_F1: "Winning is how I approach anything I do in sports and this new Formula [--] team is no https://www.sportsbusinessjournal.com/Articles/2026/02/09/cadillacs-road-to-f1/issueId=JQJ6XKP64ZHNPEN2DHBSMN2UEU https://www.sportsbusinessjournal.com/Articles/2026/02/09/cadillacs-road-to-f1/issueId=JQJ6XKP64ZHNPEN2DHBSMN2UEU"
X Link 2026-02-09T20:58Z 66.5K followers, 14.7K engagements

".@Dodgers and @Cadillac_F1 co-owner Mark Walter says he first got into racing in [----] when he attended the Indy [---] @IMS with Matt Bettenhausen who is related to the famous Bettenhausen family and he's involved in every major decision with Cadillac F1. https://www.sportsbusinessjournal.com/Articles/2026/02/09/cadillacs-road-to-f1/issueId=JQJ6XKP64ZHNPEN2DHBSMN2UEU https://www.sportsbusinessjournal.com/Articles/2026/02/09/cadillacs-road-to-f1/issueId=JQJ6XKP64ZHNPEN2DHBSMN2UEU"
X Link 2026-02-09T23:39Z 66.5K followers, [----] engagements

".@Breitling is becoming the latest watchmaker to get back into F1 through an agreement with @AstonMartinF1 + the @AstonMartin road car company. ➡ Breitling will produce [----] Aston Martin watches at $11500 apiece with the number symbolizing the year the carmaker debuted in F1"
X Link 2026-02-05T14:33Z 66.5K followers, [----] engagements

""Then the really difficult work of getting tens of thousands of Nashvillians to sign on in support of the charter amendment to ban Fairgrounds racing would begin this spring.John Ingram the lead owner of Nashville SC supports the plan to ban racing." https://www.axios.com/local/nashville/2026/01/07/metro-proposal-to-ban-racing-fairgrounds-update https://www.axios.com/local/nashville/2026/01/07/metro-proposal-to-ban-racing-fairgrounds-update"
X Link 2026-01-08T22:12Z 66.5K followers, 12.5K engagements

".@CocaCola is extending its premier partnership/official soft drink deal with @NASCAR and adding @DrinkBODYARMOR as official sports drink per a press release today"
X Link 2026-02-12T20:10Z 66.5K followers, 16.7K engagements

""Amid the rapid rise of motorsport racing NASCAR is looking to capture some of the buzz. To do so . @NASCAR will reintroduce its brand in a way that plays up its rebellious Americana roots satisfying its core fan base while reaching new audiences." https://www.adweek.com/agencies/nascar-taps-72andsunny-to-rekindle-its-rebellious-american-spirit/ https://www.adweek.com/agencies/nascar-taps-72andsunny-to-rekindle-its-rebellious-american-spirit/"
X Link 2025-09-13T02:04Z 66.5K followers, 139.1K engagements

""NASCAR is now seriously weighing the possibility of drastically overhauling the playoffs or doing away with them altogether.The mere chance of going back to a 36-race schedule determining the series champion.marks a dizzying turnaround." -@TheAthletic https://www.nytimes.com/athletic/6658624/2025/09/25/nascar-playoff-system-change-full-season-chase/ https://www.nytimes.com/athletic/6658624/2025/09/25/nascar-playoff-system-change-full-season-chase/"
X Link 2025-09-25T12:38Z 66.5K followers, 1.1M engagements

"American former F1 driver Logan Sargeant says that he wants to run a NASCAR road course race in the future. - @Sportscar365 https://sportscar365.com/imsa/iwsc/daytona-sunday-notebook-11/ https://sportscar365.com/imsa/iwsc/daytona-sunday-notebook-11/"
X Link 2026-01-18T22:20Z 66.5K followers, 35.6K engagements

""Denker said Feb. 2they were prepared to shut the idea down as late as Jan. [--] until Transportation Secretary Sean Duffy Interior Secretary Doug Burgum and Trump with his executive order stepped in.Plan B which did not require congressional https://www.freep.com/story/money/business/columnists/carol-cain/2026/02/03/how-2-detroiters-are-bringing-grand-prix-racing-to-nations-capital/88479790007/ https://www.freep.com/story/money/business/columnists/carol-cain/2026/02/03/how-2-detroiters-are-bringing-grand-prix-racing-to-nations-capital/88479790007/"
X Link 2026-02-03T23:21Z 66.5K followers, 13.7K engagements

".@Samsara says it will run a regional Super Bowl ad to promote a new AI driver coach product that will use the likeness of RCR's Jesse Love as one of the characters. ➡ It will air in seven markets: Charlotte Baltimore St. Louis Pittsburgh Memphis Cincinnati and Las Vegas"
X Link 2026-02-06T23:45Z 66.5K followers, 13.3K engagements

""Dismissing fears of AI taking over the president of TWG AI likens its involvement in motorsport as being not too dissimilar to something we already do in our everyday lives albeit on a grander scale. 'Can you imagine doing math without a calculator'" https://racer.com/2026/02/06/fast-thinking-how-andretti-is-tapping-into-ai-to-boost-its-race-teams https://racer.com/2026/02/06/fast-thinking-how-andretti-is-tapping-into-ai-to-boost-its-race-teams"
X Link 2026-02-09T19:53Z 66.5K followers, [----] engagements

".@CBS will air two hours of #UFC326 in March from 8:00pm to 10:00pm ET the first fight card that will be broadcast on @ParamountCo's linear TV channel in addition to streaming on Paramount+"
X Link 2026-02-10T16:24Z 66.5K followers, [----] engagements

"Boxed wine brand Franzia has signed on with @NASCAR Holdings to make Fuel its ready-to-drink cocktail product an official sponsor. ➡ Fueled will get branding up and down pit road at Daytona for this weekends Daytona [---] similar to Tide at Phoenix. https://www.sportsbusinessjournal.com/Articles/2026/02/10/wine-company-franzia-uncorks-nascar-deal-for-rtd-line-fuel/ https://www.sportsbusinessjournal.com/Articles/2026/02/10/wine-company-franzia-uncorks-nascar-deal-for-rtd-line-fuel/"
X Link 2026-02-10T20:02Z 66.5K followers, [----] engagements

"Amid the motorsports renaissance @IMSA is reporting multiple Rolex [--] records including four-day attendance of [------] meaning there was over [-----] people at Daytona on the busiest day Saturday. ➡ IMSA's international feed on YouTube got about [---] million views up 30% YOY"
X Link 2026-02-06T16:41Z 66.5K followers, 83.8K engagements

".@NASCAR says it will attempt to break a Guinness World Record tomorrow in Times Square for the @GWR title of the world's loudest billboard to kick off its Hell Yeah brand refresh for [----]. ➡ The billboard has a replica Next Gen engine attached that will be powered on in NYC"
X Link 2026-02-09T16:03Z 66.5K followers, 334.3K engagements

".@WarJessEagle: "One of our strategic pillars this year is getting NASCAR out in the wild. . We want to take the energy and the boldness and the rawness of NASCAR and place it in places to expose new people to the experience and the energy of the sport." https://www.sportsbusinessjournal.com/Articles/2026/02/10/nascar-breaks-world-record-in-times-square-brand-activation/issueId=HLQJHT3WHJCK3B4PV7UXBE3BDE https://www.sportsbusinessjournal.com/Articles/2026/02/10/nascar-breaks-world-record-in-times-square-brand-activation/issueId=HLQJHT3WHJCK3B4PV7UXBE3BDE"
X Link 2026-02-10T21:42Z 66.5K followers, 13.7K engagements

".@IndyCar has reportedly managed to convince @Honda to renew as an OEM after years of concerns about a potential exit per @RACERHQ. https://racer.com/2026/02/10/chevrolet-honda-to-continue-as-indycar-engine-suppliers-beyond-2026 https://racer.com/2026/02/10/chevrolet-honda-to-continue-as-indycar-engine-suppliers-beyond-2026"
X Link 2026-02-11T01:20Z 66.5K followers, 21.6K engagements

".@FoxSports says it will air Sunday's Daytona [---] in 4K resolution for the first time"
X Link 2026-02-13T03:41Z 66.5K followers, 20K engagements

"Liberty Media CEO Derek Chang suggested that @F1 is close to announcing its U.S. media rights deal and did not deny that @Apple is in the mix. - @Deadline https://deadline.com/2025/09/formula-1-media-rights-talks-ceo-liberty-media-apple-espn-1236512299/ https://deadline.com/2025/09/formula-1-media-rights-talks-ceo-liberty-media-apple-espn-1236512299/"
X Link 2025-09-09T01:35Z 65.1K followers, 10.9K engagements

""The Canelo vs. Crawford fight is expected to sell out the 65000-capacity Allegiant Stadium potentially breaking the Las Vegas boxing attendance record." - @News3LV https://news3lv.com/sports/salmond-sit-down-dana-white-says-canelocrawford-has-already-broken-sales-records https://news3lv.com/sports/salmond-sit-down-dana-white-says-canelocrawford-has-already-broken-sales-records"
X Link 2025-09-09T03:50Z 64.9K followers, [----] engagements

""Autosport understands that @LewisHamilton is not alone in this new venture of trying to buy a @MotoGP team and has the support of TWG Motorsports the group that owns the Cadillac team that will make its F1 debut next year." https://www.autosport.com/motogp/news/how-verstappen-and-hamilton-are-racing-to-enter-motogp/10757932/ https://www.autosport.com/motogp/news/how-verstappen-and-hamilton-are-racing-to-enter-motogp/10757932/"
X Link 2025-09-09T14:46Z 64.9K followers, [----] engagements

""The North Carolina State Bureau of Investigation said it opened an investigation into the grant money that was allocated to a vendor of Rockingham Speedway from Richmond County Commissioners." - @WSOCtv https://www.wsoctv.com/news/local/state-investigation-launched-into-375k-grant-rockingham-speedway/5OKDHKDPFBA75LOHDKKITR6TGY/taid=68c0480497147900011cd961&utm_campaign=trueanthem&utm_medium=trueanthem&utm_source=twitter"
X Link 2025-09-09T15:51Z 64.9K followers, 40.3K engagements

""The closure of two Strip lanes and the sidewalk in front of the Fountains at Bellagio for @F1LasVegas is scheduled to begin Monday and last through December when race infrastructure is dismantled." - @ReviewJournal https://www.reviewjournal.com/local/traffic/what-to-expect-as-las-vegas-grand-prix-track-setup-gets-underway-3439764/utm_campaign=widget&utm_medium=latest&utm_source=sports&utm_term=What%20to%20expect%20as%20Las%20Vegas%20Grand%20Prix%20track%20setup%20gets%20underway"
X Link 2025-09-10T13:31Z 64.9K followers, 10.6K engagements

"To make their EVs sound like they have gas engines OEMs like @MercedesBenz and @Dodge are pumping fake noise through speakers and enlisting "Hollywood composers and musicians to enliven their EVs and hybrids with futuristic hums." - @WSJ https://www.wsj.com/business/autos/ev-sports-cars-sound-mercedes-porsche-ferrari-bmw-24cb5774gaa_at=eafs&gaa_n=ASWzDAiNbY9RB3fawpkuTvmOWWGnvUWt8daJtb-Pibf4Dlm6MOBzLPTZkqt-&gaa_ts=68c4a968&gaa_sig=rMXjKdHtlXxoW7mbUZhhgq3kyppXqABCUa_7mEECDKGZhsaXQbZmuAYpPdOWdj3h_zjpZTAIvq90iWUv3rCEnQ%3D%3D"
X Link 2025-09-12T23:04Z 64.9K followers, [----] engagements

".@TKOGrp is in talks with @DoorDash over a new sponsorship arrangement involving @UFC and @WWE per people familiar and the potential alignment is already getting an early start of sorts with Saturdays Canelo Alvarez-Terence Crawford fight on @Netflix. https://www.sportsbusinessjournal.com/Articles/2025/09/12/doordash-in-sponsor-talks-with-tko-group-part-of-canelo-crawford-fight-on-saturday-night/ https://www.sportsbusinessjournal.com/Articles/2025/09/12/doordash-in-sponsor-talks-with-tko-group-part-of-canelo-crawford-fight-on-saturday-night/"
X Link 2025-09-12T23:49Z 64.9K followers, 23.3K engagements

"Mexican beer brand Cerveza Victoria is selling a special-edition beer can around today's #CaneloCrawford fight as part of an ad buy with @Netflix. ➡ This will be Netflix's first ever sport event that will have both English- and Spanish-language commentary options"
X Link 2025-09-13T04:26Z 64.9K followers, [----] engagements

".@IndyCar today is announcing that it was not able to complete a deal to bring a race to Mexico City next year due to complications arising from the @FIFAWorldCup"
X Link 2025-09-13T15:00Z 64.9K followers, 38.8K engagements

".@DanaWhite on his long-anticipated debut in boxing tonight: "Everything in life is about timing and the timing just always seems to work out for me. The timing was right for boxing because of the crown prince of Saudi Arabia and Turki Alalshikh." https://lasvegassun.com/news/2025/sep/13/a-grand-premiere-dana-white-goes-big-in-his-debut/ https://lasvegassun.com/news/2025/sep/13/a-grand-premiere-dana-white-goes-big-in-his-debut/"
X Link 2025-09-13T18:06Z 64.9K followers, [----] engagements

"Some senior team executives came away from a meeting with @NASCAR last week with a feeling that NASCAR is likely to change its playoff format for [----]. https://www.sportsbusinessjournal.com/Articles/2025/09/13/nascar-addresses-court-case-texts-in-team-meeting-some-feel-playoff-format-change-likely/ https://www.sportsbusinessjournal.com/Articles/2025/09/13/nascar-addresses-court-case-texts-in-team-meeting-some-feel-playoff-format-change-likely/"
X Link 2025-09-13T19:31Z 64.9K followers, 19.7K engagements

"Some within @NASCAR have come around to the idea that a one-off race to determine the season-long championship might not be the proper formula and are open to change one of the people said. https://www.sportsbusinessjournal.com/Articles/2025/09/13/nascar-addresses-court-case-texts-in-team-meeting-some-feel-playoff-format-change-likely/ https://www.sportsbusinessjournal.com/Articles/2025/09/13/nascar-addresses-court-case-texts-in-team-meeting-some-feel-playoff-format-change-likely/"
X Link 2025-09-13T19:37Z 64.9K followers, 78.5K engagements

"During a meeting with NASCAR team presidents last week Steve ODonnell addressed the private text messages that were recently released in the sports antitrust trial highlighting how the lawsuit is having an effect on industry relations this season. https://www.sportsbusinessjournal.com/Articles/2025/09/13/nascar-addresses-court-case-texts-in-team-meeting-some-feel-playoff-format-change-likely/ https://www.sportsbusinessjournal.com/Articles/2025/09/13/nascar-addresses-court-case-texts-in-team-meeting-some-feel-playoff-format-change-likely/"
X Link 2025-09-14T22:19Z 64.9K followers, 22.5K engagements

""Stellantis' Ram brand is canceling plans to develop a full-size electric Ram [----] pickup truck citing slowing demand for electric vehicles." - @CNBC https://www.cnbc.com/2025/09/12/stellantis-ram-ev-1500-pickup-truck.html https://www.cnbc.com/2025/09/12/stellantis-ram-ev-1500-pickup-truck.html"
X Link 2025-09-15T12:49Z 65.1K followers, 19.2K engagements

".@F1 says it has a new licensing deal with San Francisco-based home retailer @WilliamsSonoma whose Pottery Barn brand will now make F1 racing-themed bedding rugs and other dcor and accessories for kids and teens"
X Link 2025-09-15T13:19Z 64.9K followers, 12.5K engagements

"RPM Raceway a karting venue chain with four locations in the Northeast is launching a racing experience that merges go-karting with a "gamified adventure" with digital holograms and visual cues of things like power-ups and mystery boxes used to slow opponents and win the race"
X Link 2025-09-15T15:41Z 64.9K followers, 39.4K engagements

".@Netflix says that Saturday's #CaneloCrawford main event got [----] million viewers per Video Amp and internal data"
X Link 2025-09-15T22:40Z 64.9K followers, 18K engagements

"Warren Buffett says he stayed up to watch fellow Omaha resident Terence Crawford defeat Canelo Alvarez: "Im a huge fan. Theres nothing else in the world that would cause me to stay up until after midnight on a Saturday." - @WSJ https://www.wsj.com/sports/terence-crawford-warren-buffett-omaha-boxing-aabd5967mod=e2tw https://www.wsj.com/sports/terence-crawford-warren-buffett-omaha-boxing-aabd5967mod=e2tw"
X Link 2025-09-16T12:44Z 64.9K followers, [----] engagements

".@IndyCar today is releasing its [----] schedule with Nashville moving from the season finale slot to July 19th to get a lead-in from the @FIFAWorldCup final"
X Link 2025-09-16T14:00Z 64.9K followers, 29K engagements

"A @NASCAR-centered skit that comedian @Druski pulled off at Darlington Raceway last month now stands as his most viral piece of content per data analyzed by @Endeavor Analytics. https://www.sportsbusinessjournal.com/Articles/2025/09/16/controversial-nascar-related-skit-turns-into-comedian-druskis-most-viral-video/ https://www.sportsbusinessjournal.com/Articles/2025/09/16/controversial-nascar-related-skit-turns-into-comedian-druskis-most-viral-video/"
X Link 2025-09-16T14:53Z 65.1K followers, 36.9K engagements

".@IndyCar has had meetings/discussions about hosting a street race in Washington D.C. and the idea came in part from @FOXSports but the logistics of putting it together in less than a year's time were not feasible for [----] per Penske Entertainment president and CEO Mark Miles"
X Link 2025-09-16T16:12Z 64.9K followers, 12K engagements

".@USANetwork got a [----] rating and [-----] million viewers for Saturday night's Bass Pro Shops Night Race at Bristol down from a [----] rating + [-----] million for the same event last year. ➡ That's still enough to make NASCAR the No. [--] sport of the weekend on cable after football"
X Link 2025-09-16T19:02Z 65.1K followers, 141.2K engagements

".@DoorDash is in talks with @TKOGrp about a new sponsorship deal that would be in addition to recent ad buys it did with @Netflix for WWE/Zuffa Boxing programming. ➡ $DASH had a big presence at #CaneloCrawford but that was technically through Netflix. https://www.sportsbusinessjournal.com/Articles/2025/09/12/doordash-in-sponsor-talks-with-tko-group-part-of-canelo-crawford-fight-on-saturday-night/ https://www.sportsbusinessjournal.com/Articles/2025/09/12/doordash-in-sponsor-talks-with-tko-group-part-of-canelo-crawford-fight-on-saturday-night/"
X Link 2025-09-16T22:02Z 65K followers, 12.3K engagements

".@JimBeam will become the official spirits partner of @Cadillac_F1 Team"
X Link 2025-09-17T11:06Z 65.1K followers, 31.6K engagements

"The new @Cadillac_F1 Team is asking $55 million to $70 million annually over half a decade to become title sponsor @SBJ understands. https://www.sportsbusinessjournal.com/Articles/2025/09/17/sources-cadillac-f1-team-asks-55m-70m-over-half-decade-for-title-sponsor-rights/publicationSource=newsletters&issue=68cad15ec2aa6f70f069ffc2&utm_source=sbj&utm_medium=email&utm_campaign=issue_daily"
X Link 2025-09-17T16:32Z 65.1K followers, 29.7K engagements

".@Cadillac_F1's title sponsor will annually get up to [---] Paddock Club passes [--] paddock passes two parking passes grid access private team motorhome areas tickets food/beverage hot laps headquarter tours private dinners and driver access/filming. https://www.sportsbusinessjournal.com/Articles/2025/09/17/sources-cadillac-f1-team-asks-55m-70m-over-half-decade-for-title-sponsor-rights/ https://www.sportsbusinessjournal.com/Articles/2025/09/17/sources-cadillac-f1-team-asks-55m-70m-over-half-decade-for-title-sponsor-rights/"
X Link 2025-09-17T19:46Z 64.9K followers, 11.3K engagements

".@NHMS clashed with Loudon after reportedly disregarding regulations the local town imposed on it for a motorcycle riding event this year: "The dispute underscored the deteriorating relationship between the town and the track." - @ConMonitorNews https://www.concordmonitor.com/2025/09/17/loudon-motor-speedway-demo-ride-marshals/ https://www.concordmonitor.com/2025/09/17/loudon-motor-speedway-demo-ride-marshals/"
X Link 2025-09-18T03:51Z 64.9K followers, 29.9K engagements

".@F1 is still close to switching from @ESPN to @AppleTV but "the holdup has come from some persnickety deal points like carving out international streaming rights and reaching consensus on the tech advancements Apple plans to use for its productions." https://puck.news/how-tko-is-handling-ufc-rights-worldwide/ https://puck.news/how-tko-is-handling-ufc-rights-worldwide/"
X Link 2025-09-19T00:53Z 64.9K followers, 10.2K engagements

"Here's the first renderings of next year's @UFC card at the White House"
X Link 2025-09-20T00:17Z 65.1K followers, 79.1K engagements

".@UFC's event @WhiteHouse is planned for next June"
X Link 2025-09-20T00:58Z 64.9K followers, [----] engagements

".@TheCW has bought another primary paint scheme position with NASCAR Xfinity Series team Viking Motorsports to promote its new scripted series debuting this Wednesday "Law & Order Toronto: Criminal Intent" (@LawAndOrderTO) with the wrap running this weekend @KansasSpeedway"
X Link 2025-09-22T18:13Z 65.1K followers, 39.1K engagements

"Here's @Kroger's co-primary paint scheme for Kansas with @MinuteRiceUS"
X Link 2025-09-22T22:01Z 65.1K followers, 15.2K engagements

".@NASCAR has hired a marketing agency called Night Advisory "to 'understand this new world of the internet and how (NASCAR) could start reaching a younger audience.'" - @AdAge - The agency was responsible for bringing "The Rizzler" to the Daytona [---]. https://adage.com/agencies/aa-night-talent-management-launches-marketing-agency/ https://adage.com/agencies/aa-night-talent-management-launches-marketing-agency/"
X Link 2025-09-23T13:25Z 65.4K followers, 113K engagements

".@NASCAR and Speedway Motorsports' merch teams collaborated on a $35 "NASCAH" bar logo shirt at last weekend's event at New Hampshire"
X Link 2025-09-24T00:28Z 65.2K followers, [---] engagements

".@USANetwork got a [----] rating and [----] million viewers for Sunday's NASCAR Cup Series race @NHMS down from a [---] rating and [----] million viewers for last year's race at the same track and from a [----] rating and [----] million for last year's fourth playoff race at Kansas"
X Link 2025-09-24T13:51Z 65.4K followers, 836.9K engagements

".@F1 has arranged a new licensing deal with @Sanrio's @HelloKitty brand and its all-female @F1Academy around the Las Vegas Grand Prix with highlights including a 36-piece merchandise collection a Hello Kitty grandstand with three-day tickets costing $1450 and activation zone"
X Link 2025-09-25T16:58Z 65.2K followers, 25.8K engagements

"Senior @NASCAR Holdings executive @ChipWile plans to exit his role after the season and leave the company and his oversight of the sports race tracks will now be assumed by @BenKennedy33. https://www.sportsbusinessjournal.com/Articles/2025/09/25/track-chief-chip-wile-to-depart-nascar-at-end-of-25-season/ https://www.sportsbusinessjournal.com/Articles/2025/09/25/track-chief-chip-wile-to-depart-nascar-at-end-of-25-season/"
X Link 2025-09-25T21:22Z 65.2K followers, 43.4K engagements

".@NASCAR will put on a "Pit Crew vs. Sailor Challenge" with the @USNavy as part of next year's @NASCARSanDiego event"
X Link 2025-09-25T22:44Z 65.1K followers, 70.2K engagements

".@MonsterEnergy is poised to start selling the Lando Norris Zero Sugar drink in the U.S. market next February per @Sporked. https://sporked.com/article/new-monster-energy-drink-releases-2026/ https://sporked.com/article/new-monster-energy-drink-releases-2026/"
X Link 2025-09-26T03:24Z 65.1K followers, [----] engagements

".@Honda this weekend is having a first show-run for its new autonomous Pokmon motorcycle called Koraidon at the @MotoGP event in Japan. ➡ Honda calls it a "future mobility" project with self-balancing technology and said it is an "almost life-size reproduction" of the Pokmon"
X Link 2025-09-26T17:40Z 65.3K followers, [----] engagements

".@TeamTrackhouse is growing its brand in Japan this weekend with a home race for its MotoGP rider Ai Ogura with his merch selling out per @AUTOSPORT_web. - "Ogura towels and Track House MotoGP team shirts were apparently already sold out." - https://www.as-web.jp/bike/1254822all https://www.as-web.jp/bike/1254822all"
X Link 2025-09-27T13:55Z 65.2K followers, 11K engagements

".@PatMcAfeeShow brought up the @RamTrucks NASCAR program on his show last week and that comes after he was included in a Ram planning document seen earlier this year by @SBJ along with Cleetus McFarland and the Dana White-involved gong show. ➡ @Stellantis declined comment"
X Link 2025-09-28T16:58Z 65.4K followers, 31.9K engagements

"Former @F1Miami President Tyler Epp will lead the commercial operations of the new @Cadillac_F1 Team keeping him in the global auto racing series after he ran the U.S.-based grand prix for the last four years. https://www.sportsbusinessjournal.com/Articles/2025/09/29/former-f1-miami-boss-epp-to-lead-cadillac-teams-commercial-efforts/ https://www.sportsbusinessjournal.com/Articles/2025/09/29/former-f1-miami-boss-epp-to-lead-cadillac-teams-commercial-efforts/"
X Link 2025-09-29T12:45Z 65.2K followers, 12.3K engagements

".@IndyCar is exploring a potential street course race in Cleveland for [----] according to a survey sent to local leaders that was seen by @SBJ as the series gets more aggressive about setting up major events with new investor @FoxSports. https://www.sportsbusinessjournal.com/Articles/2025/09/30/indycar-exploring-return-to-cleveland-for-2028/ https://www.sportsbusinessjournal.com/Articles/2025/09/30/indycar-exploring-return-to-cleveland-for-2028/"
X Link 2025-09-30T15:42Z 65.1K followers, [---] engagements

"The Greater Cleveland Sports Commission (@CLESports) sent out a survey to area leaders that states that there is "an exciting opportunity that we are assessing for Northeast Ohio -- the return of IndyCar to downtown Cleveland in 2028." https://www.sportsbusinessjournal.com/Articles/2025/09/30/indycar-exploring-return-to-cleveland-for-2028/ https://www.sportsbusinessjournal.com/Articles/2025/09/30/indycar-exploring-return-to-cleveland-for-2028/"
X Link 2025-09-30T15:47Z 65.4K followers, 30K engagements

".@SupercrossLIVE will compete at the @Browns' Huntington Bank Field next year the series' first trip to the Cleveland market since 1995"
X Link 2025-09-30T18:42Z 65.2K followers, 18.7K engagements

".@GeneralMills' pizza bites brand @Totinos is the co primary sponsor with Kroger for this weekend's NASCAR action at the Charlotte Roval circuit"
X Link 2025-09-30T19:00Z 65.1K followers, [---] engagements

"Here's the track map for the race at the Cleveland Browns' stadium next April"
X Link 2025-09-30T22:17Z 65.2K followers, [---] engagements

".@USANetwork got a [----] rating and [-----] million viewers for Sunday's NASCAR Cup Series race at Kansas off from a [----] and [---] million last year. ➡ That was still good enough to make NASCAR the No. [--] sport of the day on cable TV behind the NFL game in Ireland on @NFLNetwork"
X Link 2025-09-30T22:30Z 65.4K followers, 78.4K engagements

""The Greater Cleveland Sports Commission spokesperson confirmed to 3News that if Cleveland does nab a race the event would be staged on the streets of downtown Cleveland rather than returning to Burke." - @WKYC https://www.wkyc.com/article/news/local/cleveland/cleveland-officials-explore-indycar-race-return-2028-sports-business-journal-report-grand-prix-of-cleveland/95-25db6304-0ef6-4d49-8e7b-6ebab7978a3d"
X Link 2025-10-01T02:52Z 65.4K followers, 48.1K engagements

""McLaren Racing Limited Chief Executive Officer Zak Brown pocketed $50.3 million last year after winning the Formula One team title for the first time since [----] making him one of the sports industrys best-paid bosses." - @Business https://www.bloomberg.com/news/articles/2025-10-01/formula-one-winner-mclaren-s-ceo-makes-50-million-after-title https://www.bloomberg.com/news/articles/2025-10-01/formula-one-winner-mclaren-s-ceo-makes-50-million-after-title"
X Link 2025-10-01T13:27Z 65.4K followers, 18.4K engagements

".@UFC will spend $700000 just to replace the South Lawn grass after next years @WhiteHouse fight card per @DanaWhite an early example of the costs from the unprecedented event. https://www.sportsbusinessjournal.com/Articles/2025/10/01/ufc-to-spend-700000-replacing-white-house-lawn-after-2026-fight-card/ https://www.sportsbusinessjournal.com/Articles/2025/10/01/ufc-to-spend-700000-replacing-white-house-lawn-after-2026-fight-card/"
X Link 2025-10-01T16:25Z 65.2K followers, 10.9K engagements

"Sports car team @AORacingUSA will roll out a special marketing campaign around Halloween during next weeks @IMSA Motul Petit Le Mans race near Atlanta as it builds an increasingly popular brand in racing with a kid-friendly dinosaur and dragon theme. https://www.sportsbusinessjournal.com/Articles/2025/10/02/jurassic-perk-ao-racing-developing-global-brand-with-dinosaur-themed-sports-cars/ https://www.sportsbusinessjournal.com/Articles/2025/10/02/jurassic-perk-ao-racing-developing-global-brand-with-dinosaur-themed-sports-cars/"
X Link 2025-10-02T14:00Z 65.4K followers, 20.8K engagements

".@AORacingUSA is considering entering other forms of racing in the coming years including @NASCAR and @IndyCar according to its chief commercial officer Brian McKinley who formerly worked at Stewart-Haas. https://www.sportsbusinessjournal.com/Articles/2025/10/02/jurassic-perk-ao-racing-developing-global-brand-with-dinosaur-themed-sports-cars/ https://www.sportsbusinessjournal.com/Articles/2025/10/02/jurassic-perk-ao-racing-developing-global-brand-with-dinosaur-themed-sports-cars/"
X Link 2025-10-02T20:29Z 65.4K followers, 58.2K engagements

""Cracker Barrel cut ties with the marketing firm behind the chains troubled rebranding campaign including its new logo and redesigned restaurants. The family-dining chain said Thursday that it ended its contract with San Francisco-based Prophet." -@WSJ https://www.wsj.com/business/hospitality/cracker-barrel-drops-firm-behind-ill-fated-logo-change-2bf345fcmod=mhp https://www.wsj.com/business/hospitality/cracker-barrel-drops-firm-behind-ill-fated-logo-change-2bf345fcmod=mhp"
X Link 2025-10-02T22:17Z 65.4K followers, 57.5K engagements

".@AORacingUSA says it wants to go "wider" in motorsports meaning entering other series and "deeper" in IMSA meaning entering the GTP/hypercar ranks though exact timelines are not yet clear"
X Link 2025-10-03T23:06Z 65.4K followers, 13.6K engagements

".@Keselowski in new @NASCAR filing tonight: "I was approached by a short-track series called Superstar Racing Experience (SRX) about driving in SRX races. I raced in the entire SRX series season (six races) in [----]. . NASCAR did not prohibit my participation in the SRX series.""
X Link 2025-10-04T01:04Z 65.4K followers, 92.1K engagements

"Roger Penske: "Since the Next Gen car began racing in [----] Team Penske's Cup Series race car costs have been reduced due to a smaller number of race cars in the fleet and a lesser volume of parts replacements. In addition . the Next Gen car has enhanced on track racing.""
X Link 2025-10-04T02:19Z 65.4K followers, 152.3K engagements

"Hyak owner Gordon Smith: "The stability and certainty afforded by the Charter system is a key and integral part of what enables us to have success. I have significant concerns about the current litigation given.the detrimental effect it may have on the future of the sport.""
X Link 2025-10-04T12:05Z 65.4K followers, 14.5K engagements

".@NASCAR: "Jordan and Polk concluded that NASCAR had monopsony power . yet purchased Charters regardless. That admission means as a matter of law that 23XI entered the Cup Series 'eyes wide open' fully able to 'assess the potential costs and economic risks at the time.'""
X Link 2025-10-04T15:40Z 65.4K followers, 29.1K engagements

""@LongJohnSilvers is swapping its classic fish logo for a chicken along with a 'Chicken + Seafood' tagline right below it. The redesign . will be unveiled on the Long John Silvers Front Row Motorsports car during an upcoming NASCAR Cup Series race." https://www.qsrmagazine.com/story/long-john-silvers-rebrands-with-chicken-front-and-center/ https://www.qsrmagazine.com/story/long-john-silvers-rebrands-with-chicken-front-and-center/"
X Link 2025-10-06T16:41Z 65.4K followers, 37.2K engagements

".@BudLight has signed @BruceBuffer as an endorser as part of its presence in UFC"
X Link 2025-10-06T17:00Z 65.4K followers, [----] engagements

""23XI has already told its employees they will be taken care of through the [----] season." - @AP https://apnews.com/article/nascar-antitrust-lawsuit-jordan-cd3fd7391280604b4518e64a3295f43e https://apnews.com/article/nascar-antitrust-lawsuit-jordan-cd3fd7391280604b4518e64a3295f43e"
X Link 2025-10-06T20:25Z 65.5K followers, 75.9K engagements

"Here's the new @Sysco/@Crumbl paint scheme for Las Vegas as @RFKracing rolls out what appears to be a Kroger-like vendor model in NASCAR with the food distribution giant"
X Link 2025-10-06T22:00Z 65.4K followers, 21.7K engagements

"23XI: "It seems NASCAR is not happy with the diagnosis and wants to seek a second opinion. Plaintiffs submit that.starting over with a judicial officer who will have to learn the case background and the parties history is less likely not more likely to lead to resolution.""
X Link 2025-10-07T03:30Z 65.4K followers, 34.9K engagements

".@Porsche is pulling out of the World Endurance Championship but sticking with IMSA and Formula E with the justification being financial challenges and how it's developing what it views as more critical road-car EV technology in Formula E. - @WeAreTheRace https://www.the-race.com/endurance/major-wec-blow-porsche-announces-hypercar-exit/ https://www.the-race.com/endurance/major-wec-blow-porsche-announces-hypercar-exit/"
X Link 2025-10-07T15:46Z 65.4K followers, 13.1K engagements

""McLaren boss Zak Brown denied he 'strung along' Alex Palou with the promise of a Formula One seat as a court case.continued on Tuesday. . Palou's lawyers say he owes nothing and have accused McLaren of trying to take him 'to the cleaners.'" - @Reuters https://www.reuters.com/sports/formula1/mclaren-boss-brown-denies-stringing-along-palou-20-mln-lawsuit-2025-10-07/ https://www.reuters.com/sports/formula1/mclaren-boss-brown-denies-stringing-along-palou-20-mln-lawsuit-2025-10-07/"
X Link 2025-10-07T18:50Z 65.4K followers, 19.7K engagements

"Motorsports viewership in the U.S. last weekend: 1) NASCAR Cup (USA Network): [-----] million viewers 2) Formula [--] (ESPN): [------] 3) NASCAR Xfinity (The CW): [------] 4) NASCAR Trucks (FS1): [------] 5) IMSA season review (NBC): [------] 6) ARCA (FS2): 32000"
X Link 2025-10-07T22:29Z 65.4K followers, 139.9K engagements

""The incident started when a woman complimented another woman on her NASCAR shirt and then demanded it off of her.at one point was throwing water bottles out of the cooler but things got even more disturbing when she briefly left and came back https://www.wsoctv.com/news/local/fight-over-nascar-turns-gun-threat-inside-family-dollar/BO3GOSDVRVDIDPG3B6SJGCKM6E/ https://www.wsoctv.com/news/local/fight-over-nascar-turns-gun-threat-inside-family-dollar/BO3GOSDVRVDIDPG3B6SJGCKM6E/"
X Link 2025-10-08T03:20Z 65.4K followers, 50.7K engagements

".@NASCAR has a new licensing deal with streetwear brand Anti Social Social Club with a co-branded capsule collection to include hoodies T-shirts jackets hats and helmets"
X Link 2025-10-08T17:00Z 65.4K followers, 45.8K engagements

""McLaren Racing boss Zak Brown has denied destroying evidence in relation to his teams legal case against IndyCar star Alex Palou.with former McLaren IndyCar team manager Gavin Ward telling a contact that McLaren used WhatsApps disappearing https://www.motorsportmagazine.com/articles/us-scene/indycar/zak-brown-denies-destroying-evidence-in-mclaren-case-against-alex-palou/ https://www.motorsportmagazine.com/articles/us-scene/indycar/zak-brown-denies-destroying-evidence-in-mclaren-case-against-alex-palou/"
X Link 2025-10-08T18:37Z 65.4K followers, 30.4K engagements

".@F1 is closing in on an extension with @COTA to continue the U.S. Grand Prix through [----] per @MyABJ. https://www.bizjournals.com/austin/news/2025/10/14/cota-f1-appear-extend-deal-austin-travis-county.html https://www.bizjournals.com/austin/news/2025/10/14/cota-f1-appear-extend-deal-austin-travis-county.html"
X Link 2025-10-15T00:23Z 65.4K followers, 11.6K engagements

".@ZBrownCEO: "I'm not sure which allegation amused me more -- the notion that I would not be the one making a key decision about our driver line-up or the suggestion that I wasnt on board with signing the hugely talented Oscar Piastri." - @Reuters https://www.reuters.com/sports/formula1/mclarens-brown-rejects-palous-piastri-claim-ludicrous-2025-10-14/ https://www.reuters.com/sports/formula1/mclarens-brown-rejects-palous-piastri-claim-ludicrous-2025-10-14/"
X Link 2025-10-15T01:43Z 65.4K followers, 10.3K engagements

".@COTA received $19 million last year from the state of Texas for hosting @F1 and the track is trying to keep those reimbursements flowing through [----] now. - @HoustonChron https://www.chron.com/sports/article/austin-formula-1-grand-prix-cota-extension-21101969.php https://www.chron.com/sports/article/austin-formula-1-grand-prix-cota-extension-21101969.php"
X Link 2025-10-15T20:38Z 65.4K followers, [----] engagements

".@Talladega is expecting to host [------] combined fans over three days this weekend per president Brian Crichton. - @CBS_42 - "He said 72% of the fans come from outside of the state for Dega week." https://www.cbs42.com/news/local/talladega-superspeedway-race-fans-set-up-camp-ahead-of-nascar-races/ https://www.cbs42.com/news/local/talladega-superspeedway-race-fans-set-up-camp-ahead-of-nascar-races/"
X Link 2025-10-16T15:18Z 65.5K followers, 22.9K engagements

"@Tom_Dart We got this tweet into our Twitter section from our afternoon issue. Cheers mate. http://t.co/ekoE6vms http://www.sportsbusinessdaily.com/Daily/Closing-Bell.aspx http://www.sportsbusinessdaily.com/Daily/Closing-Bell.aspx"
X Link 2013-01-07T22:38Z 64.8K followers, [--] engagements

"@Tom_Dart Brilliant"
X Link 2013-02-26T01:08Z 64.8K followers, [--] engagements

"@nathanfenno Huge Congrats Nathan. Well-deserved for sure"
X Link 2014-01-23T15:35Z 64.8K followers, [--] engagements

"Much obliged to @SBJSBD readers for making @NYCFC story the most-read one on http://t.co/m7DS7K3h4b last week. http://t.co/qddrZ5nOPr http://SportsBusinessDaily.com http://SportsBusinessDaily.com"
X Link 2014-04-28T15:29Z 61.1K followers, [--] engagements

"Here's one marketing executive's take on whether @MLS will expand beyond [--] teams before '20 - http://t.co/saLIjHMUjg http://t.co/f3rA6SEymI http://www.sportsbusinessdaily.com/Daily/Issues/2014/08/06/Leagues-and-Governing-Bodies/MLS-24-teams.aspx http://www.sportsbusinessdaily.com/Daily/Issues/2014/08/06/Leagues-and-Governing-Bodies/MLS-24-teams.aspx"
X Link 2014-08-06T20:37Z 61.2K followers, [--] engagements

"@darrensands - Brilliant piece. Class reporting and writing"
X Link 2014-09-12T23:35Z 64.9K followers, [--] engagements

"Every journo & their mom is doing a story on J-Rod.So props to @NathanFenno for doing one on the walk onD-Hinton http://tinyurl.com/3tkc5nw"
X Link 2011-04-02T01:31Z 64.8K followers, [--] engagements

".@Kroger this morning will announce it has re-upped with ISC and @DISupdates despite having zero stores in Florida http://www.sportsbusinessdaily.com/Daily/Morning-Buzz/2015/11/11/Kroger.aspx http://www.sportsbusinessdaily.com/Daily/Morning-Buzz/2015/11/11/Kroger.aspx"
X Link 2015-11-11T14:07Z 61.1K followers, [--] engagements

".@maxchilton's primary sponsor for '16 is insurance firm Arthur J. Gallagher & Co. #IndyCar http://www.sportsbusinessdaily.com/Daily/Morning-Buzz/2016/02/10/ganassi.aspx http://www.sportsbusinessdaily.com/Daily/Morning-Buzz/2016/02/10/ganassi.aspx"
X Link 2016-02-10T14:15Z 61.1K followers, [--] engagements

".@NBC earned a [---] overnight rating for yesterday's #FordEcoBoost400 @HomesteadMiami down from a [---] overnight rating for last year's race"
X Link 2016-11-21T16:23Z 64.8K followers, [--] engagements

"Also revealed in @NathanFenno's article on Shaka Smart's new contract if he wins the national championship his bonus is (only) $200000"
X Link 2011-06-29T14:26Z 64.8K followers, [--] engagements

"@CSTMG3330 @hulu .@CSTMG3330's advantage is that teams in the back half of the garage can ask low five figures per race much cheaper than mid to top teams"
X Link 2017-06-02T14:30Z 64.8K followers, [--] engagements

".@Outback's ROI on this promo is so significant execs there don't want to talk to media about it lest they give competitors key insight. https://x.com/Brett_Moffitt/status/871792825188450305 Free bloomins Thanks @RodneyChilders4 @KevinHarvick https://t.co/lx9AO3XyD3 https://x.com/Brett_Moffitt/status/871792825188450305 Free bloomins Thanks @RodneyChilders4 @KevinHarvick https://t.co/lx9AO3XyD3"
X Link 2017-06-05T18:39Z 64.8K followers, [--] engagements

"@JosephNASCAR @Outback Definitely. SHR would like them to buy a few more races I'm sure but they're also happy to be associated with a working program"
X Link 2017-06-05T18:58Z 64.8K followers, [--] engagements

"Sources said that $MNST is contractually obligated to let @NASCAR know by sometime in December whether it will pick up the '19-'20 option"
X Link 2017-08-16T17:19Z 61.2K followers, [--] engagements

"Sources said $MNST is looking at recalibrating its NASCAR spend in '18 as original SHR deal was signed before it became entitlement sponsor"
X Link 2017-08-16T18:29Z 61.2K followers, [--] engagements

".@MonsterEnergy's Mitch Covington declined comment while @NASCAR's @StevePhelps issued the following statement:"
X Link 2017-08-16T18:44Z 61.2K followers, [--] engagements

"SHR execs have said recently that they are still confident in earning a renewal from $MNST. https://x.com/joshuadhummel/status/907748729146535939 https://x.com/joshuadhummel/status/907748729146535939"
X Link 2017-09-12T23:46Z 61.2K followers, [--] engagements

".@RCRracing Close To Renewal With Sponsor @CaterpillarInc http://www.sportsbusinessdaily.com/Daily/Closing-Bell/2017/09/21/Caterpillar.aspx http://www.sportsbusinessdaily.com/Daily/Closing-Bell/2017/09/21/Caterpillar.aspx"
X Link 2017-09-21T21:10Z 61.2K followers, [--] engagements

".@BubbaWallace generated $12500 in social media value for @dominos with his recent video seeking sponsorship from the brand per @MVPindex"
X Link 2017-11-01T19:40Z 61.3K followers, [---] engagements

".@chaseelliott was the only driver in #NASCAR in his 20s to make @MVPindex' Top [--] list of drivers with the highest average value for sponsors per post from February through October of this year"
X Link 2017-11-13T15:15Z 61.1K followers, [--] engagements

"Among #NASCAR drivers @WilliamByron had the largest percentage uptick in social media followers this season at 131%"
X Link 2017-11-13T15:41Z 61.2K followers, [--] engagements

"Here's a first look @exxonmobil's new @Mobil1 Annual Protection spot a sequel to last year's "Tiny Driver" campaign with @KevinHarvick $XOM says Annual Protection allows a car to go 20K miles between oil changes. Mobil [--] has been @NASCAR's official motor oil since '03"
X Link 2018-02-26T13:00Z 61.2K followers, [--] engagements

"New idea for @F1 this weekend while @BakuCityCircuit to have a graphics package overlaid where a car's halo is -"
X Link 2018-04-28T15:45Z 61.1K followers, [--] engagements

".@F1 will start accepting subscription payments for its new OTT product F1 TV as soon as Friday F1 exec Frank Arthofer tells @SBJSBD. Cost is $70-$150 annually or $8-$12 monthly depending on location. Product is scheduled to launch ahead of Spanish Grand Prix on May 13th"
X Link 2018-05-02T21:00Z 61.2K followers, [--] engagements

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