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[@TaylorHoliday](/creator/twitter/TaylorHoliday)
"Dear Operators In Slack copy/paste the message from the screenshot below: If you dont receive a CLEAR answer by Monday We want to build you a custom spendaMER model for FREE. Delivered in XX days. No strings attached. Open to 7- and 8-figure Shopify brands. DM me if you want one"  
[X Link](https://x.com/TaylorHoliday/status/1979293299685872024) [@TaylorHoliday](/creator/x/TaylorHoliday) 2025-10-17T21:07Z 52.9K followers, 29.8K engagements


"@codyplof We are increasing our expectation of efficiency consistent with the change in margin from our offer and have modeled how we think that affects our volume potential"  
[X Link](https://x.com/TaylorHoliday/status/1979308125598712313) [@TaylorHoliday](/creator/x/TaylorHoliday) 2025-10-17T22:06Z 52.9K followers, 7356 engagements


"If Amazon takes this leap they can swallow the ENTIRE ecommerce market. Because they can power the BEST fulfillment experience. (fastest and cheapest). It is the only moat left when OpenAI swallows the internet and the vast majority of discovery happens this way. It would make building your product feed via Amazon more important than having it anywhere else including Shopify. If they try to resist than Walmart could eat meaningfully into their market share. A big question will emerge for ChatGPT as to which product gets preference in the results the brand or the retailer. Right now they seem"  
[X Link](https://x.com/TaylorHoliday/status/1978163302510600597) [@TaylorHoliday](/creator/x/TaylorHoliday) 2025-10-14T18:17Z 52.9K followers, 21.7K engagements


"@smsmekevin For sure. I agree with Scott Golloway's position of surplus value. We you live in a way where you are offering surplus value to people you feel happiness from that relationship. Money makes this possible. It's not the only way but it is certainly A WAY"  
[X Link](https://x.com/TaylorHoliday/status/1978541486426771718) [@TaylorHoliday](/creator/x/TaylorHoliday) 2025-10-15T19:20Z 52.9K followers, XXX engagements


"No. More that there is a feeling about charging more than a completely unrelated piece of software (in this case Shopify). It comes down to the way Shopify appears to create so much surplus value for the user and how it feels when a different piece of software tries to weight thats capture differently"  
[X Link](https://x.com/TaylorHoliday/status/1978565450511634796) [@TaylorHoliday](/creator/x/TaylorHoliday) 2025-10-15T20:55Z 52.9K followers, XXX engagements


"@MacCoyMerkley what should a returns software cost and why"  
[X Link](https://x.com/TaylorHoliday/status/1978568700174217267) [@TaylorHoliday](/creator/x/TaylorHoliday) 2025-10-15T21:08Z 52.9K followers, XXX engagements


"This is another perfect example of the phenomenon SAAS vendors face. You arent just competing against apps in your category. You are competing against the perceived surplus value capture you create/take in comparison to EVERY OTHER SOFTWARE"  
[X Link](https://x.com/TaylorHoliday/status/1978598130859073609) [@TaylorHoliday](/creator/x/TaylorHoliday) 2025-10-15T23:05Z 52.9K followers, 8892 engagements


"@jacob_posel But thats the whole thing Make the core product seem cheap. Crush expectations of SAAS pricing and rake in merchant fees"  
[X Link](https://x.com/TaylorHoliday/status/1978654510894424070) [@TaylorHoliday](/creator/x/TaylorHoliday) 2025-10-16T02:49Z 52.9K followers, XXX engagements


"Media Channel Diversification is the dream of every brand (or at least your potential acquirer). But if you are not careful it can be the siren song of death. Detaching from the safety and security of Uncle Zuck and building diversified sources of revenue is critical for brands who want to build resilient businesses. But the opportunity cost can be dangerously high. So allow me to play your Vasco De Gama and help you open up new routes to treasure with the wisdom of someone who has screwed it all up before. Thats why Im keynoting at the @9operators masterclass Oct 29th. To help you sort out"  
[X Link](https://x.com/TaylorHoliday/status/1978844983428833735) [@TaylorHoliday](/creator/x/TaylorHoliday) 2025-10-16T15:26Z 52.9K followers, 13.5K engagements


"@JakubSzunyogh Every word written by me"  
[X Link](https://x.com/TaylorHoliday/status/1979337022281256980) [@TaylorHoliday](/creator/x/TaylorHoliday) 2025-10-18T00:01Z 52.9K followers, XXX engagements


"This is the ultimate challenge with ecom SAAS. No one views the products in light of value creation. Price is anchored to comparison against much more robust software with multiple revenue line items. This is exactly what Shopify wants. To commoditize all of the surrounding apps and drive the price to $X. Merchants are trained on this behavior. Its a total knife fight"  
[X Link](https://x.com/TaylorHoliday/status/1978558433499754708) [@TaylorHoliday](/creator/x/TaylorHoliday) 2025-10-15T20:27Z 52.9K followers, 18.1K engagements


"Trying to acquire AJF growth before @soundslikecanoe ruins it by moving all their internal systems to Notion"  
[X Link](https://x.com/TaylorHoliday/status/1978986970656161840) [@TaylorHoliday](/creator/x/TaylorHoliday) 2025-10-17T00:50Z 52.9K followers, 5297 engagements


"@JakubSzunyogh @codyplof You think I chatgpted that"  
[X Link](https://x.com/TaylorHoliday/status/1979336954920734850) [@TaylorHoliday](/creator/x/TaylorHoliday) 2025-10-18T00:01Z 52.9K followers, XXX engagements


"@brenden_delarua Why those metrics"  
[X Link](https://x.com/TaylorHoliday/status/1979656608780345684) [@TaylorHoliday](/creator/x/TaylorHoliday) 2025-10-18T21:11Z 52.9K followers, XX engagements