[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.] [@johnjhcoyle](/creator/twitter/johnjhcoyle) "If I had to guess I think he probably just thinks its far more common than you think it is. The main point of disagreement is probably something like this: Diversifying creatives away from the core creative that got the brand traction changes LTV. He MIGHT say - XX% of the time that is observably true - XX% of the time it makes it worse - it makes it on average XX% worse You might say - XX% of the time that is observably true - XX% of the time it makes it worse - it makes it on average XX% worse In other words he thinks its rarely worth it. You would think its usually worth it. You guys are" [X Link](https://x.com/johnjhcoyle/status/1978506931842252850) [@johnjhcoyle](/creator/x/johnjhcoyle) 2025-10-15T17:03Z 7638 followers, XX engagements "$100M in sales doesnt mean $100k/day in spend. A lot of brands that do $100M dont spend $36M+ per year. I would assume a $100M brand is doing $25M to $30M spend. It also sounded like something you did awhile ago. I cant remember whether the resolution had a time bound to it but I do think it USED to be more possible to scale like that with fewer ads. Less possible now" [X Link](https://x.com/johnjhcoyle/status/1979624346839904701) [@johnjhcoyle](/creator/x/johnjhcoyle) 2025-10-18T19:03Z 7639 followers, XX engagements "In that case Id say that getting XXX to $100M doesnt necessarily tell me that they were at $100k per day in spend. I would actually guess slightly less. Of course it could fall in the close enough category but if we do that were going to subjective judgement in which case Id say by my subjective judgement an example that is a few years old isnt as strong of a piece of evidence" [X Link](https://x.com/johnjhcoyle/status/1979641907736408485) [@johnjhcoyle](/creator/x/johnjhcoyle) 2025-10-18T20:13Z 7638 followers, XX engagements
[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]
@johnjhcoyle
"If I had to guess I think he probably just thinks its far more common than you think it is. The main point of disagreement is probably something like this: Diversifying creatives away from the core creative that got the brand traction changes LTV. He MIGHT say - XX% of the time that is observably true - XX% of the time it makes it worse - it makes it on average XX% worse You might say - XX% of the time that is observably true - XX% of the time it makes it worse - it makes it on average XX% worse In other words he thinks its rarely worth it. You would think its usually worth it. You guys are"
X Link @johnjhcoyle 2025-10-15T17:03Z 7638 followers, XX engagements
"$100M in sales doesnt mean $100k/day in spend. A lot of brands that do $100M dont spend $36M+ per year. I would assume a $100M brand is doing $25M to $30M spend. It also sounded like something you did awhile ago. I cant remember whether the resolution had a time bound to it but I do think it USED to be more possible to scale like that with fewer ads. Less possible now"
X Link @johnjhcoyle 2025-10-18T19:03Z 7639 followers, XX engagements
"In that case Id say that getting XXX to $100M doesnt necessarily tell me that they were at $100k per day in spend. I would actually guess slightly less. Of course it could fall in the close enough category but if we do that were going to subjective judgement in which case Id say by my subjective judgement an example that is a few years old isnt as strong of a piece of evidence"
X Link @johnjhcoyle 2025-10-18T20:13Z 7638 followers, XX engagements
/creator/twitter::486968829/posts