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[@thekevinjon](/creator/twitter/thekevinjon)
"Most business owners think they need more customers. They don't. They need better customers. I had a client doing $800K/year with XXX customers. Miserable. Constantly putting out fires. Team stressed. We fired XXX customers. Revenue dropped to $720K. But then something happened: Less customer service drama. Team focused on high-value work. Better customers referred better customers. XX months later: $1.4M with XXX customers. The math: XXX customers at $2353 average = chaos XXX customers at $6364 average = peace Your pricing doesn't just filter for budget. It filters for respect expectations"  
[X Link](https://x.com/thekevinjon/status/1979612200819200292) [@thekevinjon](/creator/x/thekevinjon) 2025-10-18T18:15Z 5963 followers, XXX engagements


"Business owners obsess over differentiation. "What makes us unique" Wrong focus. Your customers don't care about unique. They care about effective. I know two marketing agencies: Agency A: "We use AI-powered predictive analytics with proprietary algorithms" Unique Absolutely. Revenue $400K/year Agency B: "We get you XX qualified leads per month or you don't pay" Unique Not at all. Revenue $2.8M/year Agency B does the same thing everyone else does. They just guarantee the outcome. Differentiation is a startup trap. Customers buy: Guaranteed results Reduced risk Faster outcomes Proven process"  
[X Link](https://x.com/thekevinjon/status/1979842484592353665) [@thekevinjon](/creator/x/thekevinjon) 2025-10-19T09:30Z 5960 followers, XXX engagements


"The hidden YouTube advantage nobody talks about: Your videos become your qualification system. Before YouTube: 30-minute discovery calls XX% were actually qualified Wasted XX hours per week on tire-kickers After YouTube: People watch 3-4 videos before calling XX% are pre-qualified Waste X hours per week maximum But here's the real magic: They've already decided you're the expert. The sales call isn't convincing them you're credible. It's confirming you're a fit. One client tracked this: Leads from cold outreach: X% close rate 6-week sales cycle. Leads from YouTube: XX% close rate 9-day sales"  
[X Link](https://x.com/thekevinjon/status/1980336974927171633) [@thekevinjon](/creator/x/thekevinjon) 2025-10-20T18:15Z 5964 followers, XXX engagements


"The YouTube objection I hear from every business owner: "My industry is too boring for YouTube." Then I show them: Guy making $180K/year teaching commercial door repair. Woman making $240K/year explaining tax code changes. Dude making $320K/year demonstrating industrial valve maintenance. Doors. Taxes. Valves. If these topics work yours does too. The mistake: You think YouTube success requires entertainment. It requires education on expensive problems. "Boring" industries have massive advantages: Zero competition for search terms High-intent audience with budget Long sales cycles where"  
[X Link](https://x.com/thekevinjon/status/1980261484350619972) [@thekevinjon](/creator/x/thekevinjon) 2025-10-20T13:15Z 5964 followers, XXX engagements


"This brokie fakes his screenshots and still gets 100s of idiots to request his YTA Blueprint. The whole YouTube automation space is so cooked. REMEMBER: XX% of these guys are faking it. XXX% probability that most of these guys you're following on Twitter (and looking up to) are full of"  
[X Link](https://x.com/thekevinjon/status/1980264006670524531) [@thekevinjon](/creator/x/thekevinjon) 2025-10-20T13:25Z 5965 followers, 2806 engagements


"The biggest YouTube mistake I see from business owners: They make content for their peers not their customers. Example from last month: Cybersecurity company making videos about: "Zero-trust architecture implementation strategies" "Advanced threat detection using machine learning" Total views: 2400 Leads generated: X I asked: "What do your customers search before hiring you" "We got hacked" "How to prevent ransomware" "What to do after data breach" They pivoted. New videos: "Your business got hacked. Do these X things in the next XX minutes." "Why ransomware happens and how to stop it before"  
[X Link](https://x.com/thekevinjon/status/1980605031071248552) [@thekevinjon](/creator/x/thekevinjon) 2025-10-21T12:00Z 5965 followers, XXX engagements