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[@Lu_Class_](/creator/twitter/Lu_Class_)
"A 60m deal is unlikely despite the Austrian company's increased marketing spending. A deal with Red Bull would ultimately terminate its agreement with the Predator Energy brand owned by Monster BevCorp"  
[X Link](https://x.com/Lu_Class_/status/1979246333337747536) [@Lu_Class_](/creator/x/Lu_Class_) 2025-10-17T18:01Z 27.5K followers, 29.3K engagements


"Sponsors origin 🌐 🔴 Manchester United Snapdragon (Qualcomm) Adidas DXC Technology 🔵 Chelsea Nike BingX"  
[X Link](https://x.com/Lu_Class_/status/1969456695735623765) [@Lu_Class_](/creator/x/Lu_Class_) 2025-09-20T17:40Z 27.5K followers, 10.3K engagements


"Oracle was the official sponsor of the Premier League until the end of the 2024/25 season under a deal worth approx. 10m annually. This summer it then announced a five-year agreement with the Red Bull Racing Formula X team worth approx. $60m annually"  
[X Link](https://x.com/Lu_Class_/status/1979246409984401826) [@Lu_Class_](/creator/x/Lu_Class_) 2025-10-17T18:01Z 27.5K followers, 21K engagements


"Qatar Airways had previously held talks as SKY revealed last year. Chelsea has been on the radar of Bank of America for over two years but for a significantly lower amount than the Blues were expecting. It appears that Haier will not ultimately become the sleeve sponsor"  
[X Link](https://x.com/Lu_Class_/status/1979246776998617596) [@Lu_Class_](/creator/x/Lu_Class_) 2025-10-17T18:02Z 27.5K followers, 27.2K engagements


"who was a magnet for Asian partners. The 40m-a-year contract with Hong Kong-based AIA expires at the end of the 2026/27 season and the club is expected to begin talks on a new more valuable deal soon. The previously mentioned 15-year cooperation with Nike will end only in 2033"  
[X Link](https://x.com/Lu_Class_/status/1979846334258798978) [@Lu_Class_](/creator/x/Lu_Class_) 2025-10-19T09:45Z 27.5K followers, 1812 engagements


"The main obstacle to completing the deal is the club's financial expectations not the FAs allegations of payments to agents. Red Bull currently has six Premier League partnerships including being the majority shareholder and front-of-shirt sponsor of Leeds United"  
[X Link](https://x.com/Lu_Class_/status/1979246246997962838) [@Lu_Class_](/creator/x/Lu_Class_) 2025-10-17T18:00Z 27.5K followers, 35.4K engagements


"Man United have entered the final year of a lucrative contract with DXC Technology worth 20m a year. It remains unclear whether the American company will be interested in extending it and the Red Devils recently lost another major sponsor Tezos whose logo"  
[X Link](https://x.com/Lu_Class_/status/1979895088080953549) [@Lu_Class_](/creator/x/Lu_Class_) 2025-10-19T12:59Z 27.5K followers, XXX engagements


"Arsenal FC launches collaboration with British clothing brand A-COLD-A-WALL. The brand combines streetwear aesthetics with industrial inspirations architecture and British subcultures creating a unique style"  
[X Link](https://x.com/Lu_Class_/status/1975616799397040209) [@Lu_Class_](/creator/x/Lu_Class_) 2025-10-07T17:38Z 27.5K followers, 17.6K engagements


"Juventus FC has signed a two-year partnership with Picus Security making the company its Official Exposure Validation Partner. Picus platform helps assess and strengthen Juventus cyber defenses against real-world attacks"  
[X Link](https://x.com/Lu_Class_/status/1976660315002810471) [@Lu_Class_](/creator/x/Lu_Class_) 2025-10-10T14:45Z 27.5K followers, 2957 engagements


"Eleven of the XX clubs have gambling company branding on the front of their shirts. Premier League sponsorship landscape will never be the same again. EPL clubs have agreed to withdraw gambling sponsorship from the front of their matchday shirts by the end of the 2025/26 season"  
[X Link](https://x.com/Lu_Class_/status/1977363308140265677) [@Lu_Class_](/creator/x/Lu_Class_) 2025-10-12T13:18Z 27.5K followers, 18K engagements


"🚨EXCL. Real Madridand Nivea Men have extended their global sponsorship agreement until 2030. Under the new agreement with the German manufacturer Beiersdorf owner of the Nivea Men brand the Royals will earn a total of 40m or 8m per year"  
[X Link](https://x.com/Lu_Class_/status/1973840711469470188) [@Lu_Class_](/creator/x/Lu_Class_) 2025-10-02T20:01Z 27.5K followers, 6766 engagements


"Sponsors origin 🌐 🔴 Manchester United Snapdragon Adidas DXC Technology 🔴 Arsenal Emirates Adidas Visit Rwanda / Sobha Realty"  
[X Link](https://x.com/Lu_Class_/status/1957119181444256241) [@Lu_Class_](/creator/x/Lu_Class_) 2025-08-17T16:35Z 27.5K followers, 8784 engagements


"✅ Here you go Arsenal today announced the official extension of their global sponsorship agreement with Dirt Is Good (known as OMO Persil Surf Excel Breeze Rinso Ala or Skip) which I reported on in September. It's worth noting that Bukayo Saka is a global brand ambassador"  
[X Link](https://x.com/Lu_Class_/status/1975861306730447110) [@Lu_Class_](/creator/x/Lu_Class_) 2025-10-08T09:50Z 27.5K followers, 23.6K engagements


"🚨12 sponsorship deals in almost X months: 🌐 New global deal X. Asahi Super Dry X. Airwallex X. Guinness X. Stanley 1913 X. Bitpanda X. Coca-Cola X. L'Oreal Paris X. Starling 🌐 Renew global deal X. TCL X. Athletic Brewing X. Konami X. Unilever (Persil)"  
[X Link](https://x.com/Lu_Class_/status/1976282801264840734) [@Lu_Class_](/creator/x/Lu_Class_) 2025-10-09T13:45Z 27.5K followers, 65.2K engagements


"The 2017/18 #ChampionsLeague group stage sides and the ten eliminated in the play-offs shared over 1.412bn in payments from #UEFA. Runners-up #Liverpool earned 81.3m while winners #RealMadrid received 88.7m. The high financial result was also recorded by #ASRoma 83.8m"  
[X Link](https://x.com/Lu_Class_/status/1055432285833646086) [@Lu_Class_](/creator/x/Lu_Class_) 2018-10-25T12:14Z 27.5K followers, XX engagements


"🚨Premier League clubs made more than 1bn from their shirts alone last season taking into account the value of their kit supplier deals front-of-shirt sponsors and income from sleeve sponsors. Kit manufacturers have committed to providing nearly 492m across twenty agreements"  
[X Link](https://x.com/Lu_Class_/status/1958952427828208114) [@Lu_Class_](/creator/x/Lu_Class_) 2025-08-22T18:00Z 27.5K followers, 121.9K engagements


"Man City has renewed its global sponsorship agreement with Unilever-owned brand Rexona. Known under various brand names in international markets including Sure Degree Shield and Rexena. The renewed partnership with Rexona will continue until the end of the 2026/27 season"  
[X Link](https://x.com/Lu_Class_/status/1976595787896467860) [@Lu_Class_](/creator/x/Lu_Class_) 2025-10-10T10:28Z 27.5K followers, 4623 engagements


"🟥Arsenal has updated its sponsorship pyramid. Mastercard which has maintained strong ties with the women's team for years is also among the XX partners including XX global deals. It's unclear whether this is a mistake or an extension of the partnership to the men's team"  
[X Link](https://x.com/Lu_Class_/status/1978117421530521983) [@Lu_Class_](/creator/x/Lu_Class_) 2025-10-14T15:15Z 27.5K followers, 17.1K engagements


"🟥Emirates and AC Milan announce the extension of their partnership with Emirates continuing as the Principal Partner Official Airline Partner and Official Mens Jersey Partner of the Italian club. The 5-year contract is worth approximately 30m per year"  
[X Link](https://x.com/Lu_Class_/status/1978423428219597232) [@Lu_Class_](/creator/x/Lu_Class_) 2025-10-15T11:31Z 27.5K followers, 6542 engagements


"🍺Beer category kicks off UCL sponsor sales process. Heineken's contract with UEFA Champions League is one of the most lucrative and is valued at around 110m per year"  
[X Link](https://x.com/Lu_Class_/status/1978452385115590678) [@Lu_Class_](/creator/x/Lu_Class_) 2025-10-15T13:26Z 27.5K followers, 5452 engagements


"🟦Chelsea have approached a number of global brands about sponsorship including Red Bull GmbH Oracle Lenovo and Qatar Airways as mentioned earlier. In recent months the club has also been in talks with other companies from the technology entertainment and airline sectors"  
[X Link](https://x.com/Lu_Class_/status/1979246124973150588) [@Lu_Class_](/creator/x/Lu_Class_) 2025-10-17T18:00Z 27.5K followers, 409.6K engagements


"Over the summer the club held talks with Lenovo Qatar Airways and Bank of America which were also sponsors of the FIFA Club World Cup in the US. In May of this year the Chinese brand (Lenovo & Motorola) became a top-tier FIFA partner in a multi-million-dollar deal"  
[X Link](https://x.com/Lu_Class_/status/1979246671956439532) [@Lu_Class_](/creator/x/Lu_Class_) 2025-10-17T18:02Z 27.5K followers, 19.2K engagements


"EgyptAir Egypt's national carrier based in Cairo has appeared on LED advertising screens around Fulham's pitch. EgyptAir offers flights to over XX destinations worldwide"  
[X Link](https://x.com/Lu_Class_/status/1979595177577615612) [@Lu_Class_](/creator/x/Lu_Class_) 2025-10-18T17:07Z 27.5K followers, 5444 engagements


"🟪Spurs' sponsorship revenue from key partnerships is more than twice that of Aston Villa. In fact it's even higher due to extensive licensing rights for Nike products. I'm curious to see what the club's sponsorship landscape will look like following the departure of Son"  
[X Link](https://x.com/Lu_Class_/status/1979846263450517636) [@Lu_Class_](/creator/x/Lu_Class_) 2025-10-19T09:45Z 27.5K followers, 6639 engagements


"@x__saka__x I disagree. While sponsorship revenues may be slightly lower broader commercial revenues are higher than those of Arsenal and Chelsea"  
[X Link](https://x.com/Lu_Class_/status/1979854083835273714) [@Lu_Class_](/creator/x/Lu_Class_) 2025-10-19T10:16Z 27.5K followers, XXX engagements


"🟥🟥🧵Liverpool's clash with Manchester United is the first in many years in which Adidas the company that outfits both teams plays a significant role. The Reds have secured 150m in revenue from major sponsors this season compared to United's 160m"  
[X Link](https://x.com/Lu_Class_/status/1979894536081121582) [@Lu_Class_](/creator/x/Lu_Class_) 2025-10-19T12:56Z 27.5K followers, 6130 engagements


"Both Liverpool and Man United have signed 10-year deals with Adidas but with completely different structures. Liverpool are expected to receive around 65m in base revenue compared to 30m from Nike in the previous deal. Some sources suggest that the entire deal including"  
[X Link](https://x.com/Lu_Class_/status/1979894702238532010) [@Lu_Class_](/creator/x/Lu_Class_) 2025-10-19T12:57Z 27.5K followers, XXX engagements


"royalties and bonuses could earn Liverpool as much as 100m annually. The Red Devils' new deal is worth 90m p.a. assuming regular Champions League play. Because the club failed to qualify for the competition this season the German manufacturer reduced the payment by 10m"  
[X Link](https://x.com/Lu_Class_/status/1979894791837298721) [@Lu_Class_](/creator/x/Lu_Class_) 2025-10-19T12:57Z 27.5K followers, XXX engagements


"The club could also receive a maximum bonus of 4.4m for winning the Champions League and Premier League. The Reds currently have a deal with Standard Chartered bank valued at over 50m a year. Meanwhile Man United have been wearing shirts with the Snapdragon brand owned by"  
[X Link](https://x.com/Lu_Class_/status/1979894887689666589) [@Lu_Class_](/creator/x/Lu_Class_) 2025-10-19T12:58Z 27.5K followers, XXX engagements


"Qualcomm since last season as part of a deal worth 60m a year. The Expedia brand will appear on the sleeves of Liverpool's shirts for the next two seasons. The club renewed and expanded its contract (15m p.a.) with the American company almost two years ago"  
[X Link](https://x.com/Lu_Class_/status/1979894977166823453) [@Lu_Class_](/creator/x/Lu_Class_) 2025-10-19T12:58Z 27.5K followers, XXX engagements


"A great start for Manchester United and a killer finish from Mbuemo"  
[X Link](https://x.com/Lu_Class_/status/1979935275431199002) [@Lu_Class_](/creator/x/Lu_Class_) 2025-10-19T15:38Z 27.5K followers, 6516 engagements


"Even Oliver's XXX minutes of added time couldn't equalize Liverpool. They lost 2-1. The champion is naked"  
[X Link](https://x.com/Lu_Class_/status/1979964179797647613) [@Lu_Class_](/creator/x/Lu_Class_) 2025-10-19T17:33Z 27.5K followers, 7591 engagements