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[@scott_stouffer](/creator/twitter/scott_stouffer)
"🧵 SEMrushs Fall & The End of Generic SEO /1 SEMrushs stock is down over XX% in six months. Guidance slashed. EPS flipped negative. And this isnt just a market correction. its a signal. The SEO tool era that powered the last decade is dying. Heres why 🧵"  
[X Link](https://x.com/scott_stouffer/status/1979968749189976167) [@scott_stouffer](/creator/x/scott_stouffer) 2025-10-19T17:51Z XXX followers, XXX engagements


"/2 Wall Street once loved SEMrush. It was the nimble SaaS riding the SEO boom while big tech focused on ads. Now As @Charles_SEO so eloquently put it: its an injured unicorn teetering near a sub-$1B valuation. But what happened isnt cyclical. Its architectural"  
[X Link](https://x.com/scott_stouffer/status/1979968751199007085) [@scott_stouffer](/creator/x/scott_stouffer) 2025-10-19T17:51Z XXX followers, XX engagements


"/3 Lets break it down: Their SMB & freelancer base (the heart of their early growth) is bleeding out. The enterprise pivot X little X late. Adobe Salesforce HubSpot already own those ecosystems. The product Bloated. Too many mediocre tools not enough clarity"  
[X Link](https://x.com/scott_stouffer/status/1979968754323697901) [@scott_stouffer](/creator/x/scott_stouffer) 2025-10-19T17:51Z XXX followers, XXX engagements


"/4 Meanwhile the macro environment for search has changed completely: Googles AI Overviews and AI Mode are rewriting how results appear. Organic CTR is collapsing. Zero-click is the norm. Even if SEMrush built the perfect tool theyre chasing a shrinking TAM"  
[X Link](https://x.com/scott_stouffer/status/1979968757779837158) [@scott_stouffer](/creator/x/scott_stouffer) 2025-10-19T17:51Z XXX followers, XX engagements


"/5 This is bigger than SEMrush. Its about how AI has personalized search itself. Theres no longer one Google. There are millions of contextual search experiences. shaped by embeddings user intent and real-time reasoning"  
[X Link](https://x.com/scott_stouffer/status/1979968762087452917) [@scott_stouffer](/creator/x/scott_stouffer) 2025-10-19T17:51Z XXX followers, XX engagements


"/6 That shift kills any platform that relies on generic data. The old SEO stack was built to measure algorithms. The new stack must model them. Because now Google doesnt rank websites. it ranks representations of understanding"  
[X Link](https://x.com/scott_stouffer/status/1979968765488922892) [@scott_stouffer](/creator/x/scott_stouffer) 2025-10-19T17:51Z XXX followers, XX engagements


"/7 Thats why traditional dashboards. SEMrush Ahrefs Moz. are struggling. They measure output (rankings backlinks). They cant explain why pages rank. They dont adapt to how Googles AI thinks"  
[X Link](https://x.com/scott_stouffer/status/1979968770165658090) [@scott_stouffer](/creator/x/scott_stouffer) 2025-10-19T17:51Z XXX followers, XX engagements


"/8 Enter the next phase: brand-adaptive intelligence. Search is now about identity modeling.teaching systems to understand each brands unique tone context and authority in the AIs world view. Because Google rewards uniqueness not uniformity"  
[X Link](https://x.com/scott_stouffer/status/1979968774229909794) [@scott_stouffer](/creator/x/scott_stouffer) 2025-10-19T17:51Z XXX followers, XX engagements


"/9 Interestingly thats where @mktbrew is playing. Instead of building another tool were building infrastructure that learns the brand itself. its linguistic fingerprint its competitors and its position inside Googles evolving AI model"  
[X Link](https://x.com/scott_stouffer/status/1979968778994700612) [@scott_stouffer](/creator/x/scott_stouffer) 2025-10-19T17:51Z XXX followers, XX engagements


"/11 Listen: Monitors language drift & market shifts in real time Content Booster: Generates and validates content that stays semantically unique with a "human-in-the-loop""  
[X Link](https://x.com/scott_stouffer/status/1979968788314390738) [@scott_stouffer](/creator/x/scott_stouffer) 2025-10-19T17:51Z XXX followers, XX engagements


"/12 The result Brands dont guess what Google wants.they simulate it. They evolve content as Googles algorithms evolve. And IMHO they wont just survive AI search. they'll thrive inside it"  
[X Link](https://x.com/scott_stouffer/status/1979968790705115183) [@scott_stouffer](/creator/x/scott_stouffer) 2025-10-19T17:52Z XXX followers, XX engagements

[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

@scott_stouffer "🧵 SEMrushs Fall & The End of Generic SEO /1 SEMrushs stock is down over XX% in six months. Guidance slashed. EPS flipped negative. And this isnt just a market correction. its a signal. The SEO tool era that powered the last decade is dying. Heres why 🧵"
X Link @scott_stouffer 2025-10-19T17:51Z XXX followers, XXX engagements

"/2 Wall Street once loved SEMrush. It was the nimble SaaS riding the SEO boom while big tech focused on ads. Now As @Charles_SEO so eloquently put it: its an injured unicorn teetering near a sub-$1B valuation. But what happened isnt cyclical. Its architectural"
X Link @scott_stouffer 2025-10-19T17:51Z XXX followers, XX engagements

"/3 Lets break it down: Their SMB & freelancer base (the heart of their early growth) is bleeding out. The enterprise pivot X little X late. Adobe Salesforce HubSpot already own those ecosystems. The product Bloated. Too many mediocre tools not enough clarity"
X Link @scott_stouffer 2025-10-19T17:51Z XXX followers, XXX engagements

"/4 Meanwhile the macro environment for search has changed completely: Googles AI Overviews and AI Mode are rewriting how results appear. Organic CTR is collapsing. Zero-click is the norm. Even if SEMrush built the perfect tool theyre chasing a shrinking TAM"
X Link @scott_stouffer 2025-10-19T17:51Z XXX followers, XX engagements

"/5 This is bigger than SEMrush. Its about how AI has personalized search itself. Theres no longer one Google. There are millions of contextual search experiences. shaped by embeddings user intent and real-time reasoning"
X Link @scott_stouffer 2025-10-19T17:51Z XXX followers, XX engagements

"/6 That shift kills any platform that relies on generic data. The old SEO stack was built to measure algorithms. The new stack must model them. Because now Google doesnt rank websites. it ranks representations of understanding"
X Link @scott_stouffer 2025-10-19T17:51Z XXX followers, XX engagements

"/7 Thats why traditional dashboards. SEMrush Ahrefs Moz. are struggling. They measure output (rankings backlinks). They cant explain why pages rank. They dont adapt to how Googles AI thinks"
X Link @scott_stouffer 2025-10-19T17:51Z XXX followers, XX engagements

"/8 Enter the next phase: brand-adaptive intelligence. Search is now about identity modeling.teaching systems to understand each brands unique tone context and authority in the AIs world view. Because Google rewards uniqueness not uniformity"
X Link @scott_stouffer 2025-10-19T17:51Z XXX followers, XX engagements

"/9 Interestingly thats where @mktbrew is playing. Instead of building another tool were building infrastructure that learns the brand itself. its linguistic fingerprint its competitors and its position inside Googles evolving AI model"
X Link @scott_stouffer 2025-10-19T17:51Z XXX followers, XX engagements

"/11 Listen: Monitors language drift & market shifts in real time Content Booster: Generates and validates content that stays semantically unique with a "human-in-the-loop""
X Link @scott_stouffer 2025-10-19T17:51Z XXX followers, XX engagements

"/12 The result Brands dont guess what Google wants.they simulate it. They evolve content as Googles algorithms evolve. And IMHO they wont just survive AI search. they'll thrive inside it"
X Link @scott_stouffer 2025-10-19T17:52Z XXX followers, XX engagements

creator/twitter::2455490718/posts
/creator/twitter::2455490718/posts