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[@RKanrei](/creator/twitter/RKanrei)
"So he bought it quietly. No investors. No branding consultants. No Hollywood revamp. He just asked his sister-in-law a local who knew everyone by name to run it. Thats how you save something real not with money but with care"  
[X Link](https://x.com/RKanrei/status/1980230577698783323) [@RKanrei](/creator/x/RKanrei) 2025-10-20T11:12Z XX followers, X engagements


"For XX years the place stayed exactly what it was meant to be: A warm corner of New England where people still waved and lingered. No big expansion. No glossy rebrand. Just life preserved"  
[X Link](https://x.com/RKanrei/status/1980230581201080324) [@RKanrei](/creator/x/RKanrei) 2025-10-20T11:12Z XX followers, X engagements


"In 1987 a 17-year-old kid showed up in Beijing with XXX pairs of shoes and no plan beyond sell them. That kid was Ding Shizhong and those shoes became Anta the company that would one day beat Nike and Adidas in China. Heres how he did it 👇"  
[X Link](https://x.com/RKanrei/status/1980914020745187559) [@RKanrei](/creator/x/RKanrei) 2025-10-22T08:28Z XX followers, X engagements


"By the 1990s Nike and Adidas owned Chinas sneaker culture. Their logos meant success. Cool. Global status. Local brands like Anta didnt stand a chance they sold cheap shoes in small towns. Then 2008 hit. And everything almost fell apart"  
[X Link](https://x.com/RKanrei/status/1980914024788242442) [@RKanrei](/creator/x/RKanrei) 2025-10-22T08:28Z XX followers, X engagements


"Move 2: Go upmarket smartly In 2009 Anta bought Fila China. Everyone said he was crazy. Why would a cheap brand buy a failing Italian label Because Ding saw the gap. Fila became Chinas aspirational middle premium but not foreign. Within a yr it out earned Antas main line"  
[X Link](https://x.com/RKanrei/status/1980914037098778923) [@RKanrei](/creator/x/RKanrei) 2025-10-22T08:28Z XX followers, X engagements


"Then came the national pride wave. Young Chinese consumers wanted brands that felt Chinese. While Nike printed dragons for local flavor Anta backed homegrown athletes and real cultural cues. Even their politics synced with the moment reading the room better than anyone"  
[X Link](https://x.com/RKanrei/status/1980914041674510835) [@RKanrei](/creator/x/RKanrei) 2025-10-22T08:28Z XX followers, X engagements


"By 2024 Anta had: XX% market share in China Adidas: XXX% Nike: fading fast And now theyre global owning Arcteryx Salomon Wilson. The teen who started with XXX pairs now runs a multi-billion-dollar empire"  
[X Link](https://x.com/RKanrei/status/1980914046191972851) [@RKanrei](/creator/x/RKanrei) 2025-10-22T08:28Z XX followers, X engagements


"Anta didnt beat Nike with marketing. They beat them with control. Nike built desire. Anta built infrastructure. And when the world changed toward self-reliance and local pride control won. If you love stories like this follow for more"  
[X Link](https://x.com/RKanrei/status/1980914049727565864) [@RKanrei](/creator/x/RKanrei) 2025-10-22T08:28Z XX followers, X engagements