[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.] [@DTCMidas](/creator/twitter/DTCMidas) "I leak everything your favorite guru wants you to pay for. No gatekeeping on this account"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1946078557811208327) 2025-07-18 05:24:19 UTC 3837 followers, 80.8K engagements "Thats it for now. Got questions Or want me to dive deeper into a specific part Drop a comment. I'm happy to break it down Now stop scrolling and go ship some statics"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1941126075867943101) 2025-07-04 13:24:55 UTC 3822 followers, 2465 engagements "Not really. Thats just surface-level research. An angle is the specific emotional or psychological lens you use to present the product to tap into your audiences core desires fears or aspirations. Here are a few examples for a pillow: - Authority angle: Recommended by 9000+ doctors. - Social proof angle: Over X million happy sleepers use this pillow - Aspirational angle: Sleep like you did at XX years old. - Self-care angle: You take care of everyone else. This pillow takes care of you. - Unique mechanism angle: Engineered to realign your spine while you sleep. - Lifestyle angle: Sleep every"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1943695887827353819) 2025-07-11 15:36:26 UTC 3814 followers, 18.1K engagements "Static ads + landingpages = the most underrated scaling combo in ecom. Here are XX examples of how X & X figure brands are using it👇"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1943661746025070703) 2025-07-11 13:20:46 UTC 3839 followers, 85.4K engagements "The DMs I got today made me realize social media has absolutely brainwashed the average 1825 year old guy. PSA: I cant give advice on this stuff because I havent done it. I actually like living in Europe. I want my kids later to grow up here. No amount of tax savings would change that. Social media has convinced people they need to move to Dubai the second they make some money. I went to Dubai for the first time this year and really loved it as a holiday spot but I could never live there. And trust me its not the place for everyone. Most people who move there end up broke within a year. Why"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1945236459901902904) 2025-07-15 21:38:07 UTC 3836 followers, 8804 engagements "This is how you should test your product. Come up with X different angles for your product. For each angle make X different ads. Either videos or statics you can also mix them doesnt really matter. Create a generic landing page. Set up a CBO with X adsets (1 per angle) and add X ads per adset. Budget: minimum $XXX. If your AOV $XX go higher or let it run longer. Let it run for at least X days but preferably X days. Then check which angle performed best. If none of the angles show traction rinse and repeat with X new angles. If one angle shows traction double down on it. Create X new adsets"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1945588694615986446) 2025-07-16 20:57:46 UTC 3837 followers, 30.3K engagements "Can somebody recommend a quiz funnel builder that runs on Shopify that doesnt cost $2k/month. Needs to run on the Shopify hosting so typeform etc wont work"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1944700025704939712) 2025-07-14 10:06:31 UTC 3832 followers, 19.1K engagements "@Nugennath Slack not possible to expand team on WhatsApp"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1945488792074260740) 2025-07-16 14:20:48 UTC 2912 followers, XXX engagements "Every Monday we do a short growth team sync. Everyone from the creative + growth teams is involved. We review a report showing: Top spenders and performers of the past week Top-performing hooks KPIs like ads launched & hitrate Then we brainstorm new concepts we want to launch. And weve got a dedicated Slack channel where anyone can drop ideas anytime so coming up with concepts is never a bottleneck"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1944876885193712104) 2025-07-14 21:49:18 UTC 3837 followers, 6503 engagements "This is how you calculate your ad hit rate. First you need to define your minimum spend threshold + North Star KPI target eg (NC) ROAS or CAC and minimum running timeframe. For minimum spend I use 4x my NC CPA target. So for example if your CPA target is XX the ad needs to spend at least 4x50 = XXX to even be considered. Then I also always look at a 7-day timeframe. So to calculate my hit rate: For every ad that has spent at least XXX and has been running for at least X days and the NC CPA = XX its a hit (winner). The rest are a miss. Then you divide the number of hits by the number of ads"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1945406980480291008) 2025-07-16 08:55:42 UTC 3837 followers, 16.2K engagements "1. Set up a post-purchase email flow that educates customers on how to get the best results from your product. The more they use it the less likely they are to churn. X. Run a pre-cancel survey to learn why people churn. If its due to overstock (very common) send an email XX days before the next order asking if theyd rather pause for a month. Most will pause instead of cancel. X. Add a free mystery gift to each order. Keeps customers curious and excited for whats next and turns routine delivery into a dopamine hit"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1944318443437601005) 2025-07-13 08:50:15 UTC 3837 followers, 14.5K engagements "PROMPT: **Situation** You are a professional creative analyst specializing in advertising and marketing content. You've been tasked with breaking down an advertisement or creative asset into its fundamental components using a structured framework approach. **Task** Analyze the provided advertisement or creative asset and deconstruct it into a comprehensive table that identifies key structural elements using universal language and placeholders to make the framework applicable across different industries and products. **Objective** Create a reusable framework that marketing teams can apply to"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1946221457073381731) 2025-07-18 14:52:09 UTC 3837 followers, 1527 engagements "@Darrentheadsguy What do you define a dog poo"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1945452186831290534) 2025-07-16 11:55:20 UTC 2493 followers, XXX engagements "Just hit 10k reviews on Trustpilot. If youre trying to build something long-term: Give a sh*t about your customers Fix their problems Sell something worth buying again"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1942143124828000686) 2025-07-07 08:46:18 UTC 3550 followers, 8804 engagements "Step 3: Upload the video to Google AI Studio and run this prompt to break down the framework:"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1946221444121378943) 2025-07-18 14:52:05 UTC 3839 followers, 1330 engagements "An angle is the specific way you present your product to make it appealing. Lets say youre selling a face serum. Here are a few different angles you could use: 1: Look younger in X days. (Targeting older woman who are worried about aging) 2: Fix acne scars without expensive treatments. (Targeting teenagers with acne issues) 3: Glow up your skin before summer hits (Targeting Gen-Z girls who want a smooth skin on vacation) All of them are selling the same product but the angle changes the message and who resonates with it"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1943386463380316373) 2025-07-10 19:06:53 UTC 3825 followers, 14.7K engagements "@tysondrake Unfortunately Im too young to have experienced the Rocket Internet era wouldve loved to get some experience there. But Ive studied their playbooks extensively"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1945381132670738744) 2025-07-16 07:13:00 UTC 2579 followers, XXX engagements "@Ecom_Brokers @ecom_pilot Not selling anytime soon just want to have info"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1945831648127250857) 2025-07-17 13:03:11 UTC 3772 followers, XXX engagements "What process system or strategy would help you grow your ecom brand Drop it in the comments. Ill break down exactly how we do it in our $1M/month store"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1944746999137378813) 2025-07-14 13:13:10 UTC 3837 followers, 4716 engagements "@tysondrake Cool Ive worked at a consumer VC thats where I learned all about CM# but I honestly see it this widely adopted across consumer companies here in Europe. And I do think its a great way to measure but youre more experienced then I am. So maybe you have better options"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1945388201687847058) 2025-07-16 07:41:05 UTC 3287 followers, XX engagements "@noway031 Go on YouTube and watch every video on a specific subject like: landing pages creative strategy ads editing email marketing and become a mini expert on it. Then go apply to small agencies"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1946195597595214334) 2025-07-18 13:09:23 UTC 3741 followers, XX engagements "Been thinking about hiring a YouTube thumbnail designer for my static ad team. They know exactly how to grab attention and earn the click"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1945031218728227324) 2025-07-15 08:02:34 UTC 3836 followers, 4303 engagements "@AbyssusErigo Can I borrow your girls phone My girls doesnt have this algo man"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1945408313258057919) 2025-07-16 09:01:00 UTC 2373 followers, XXX engagements "1st half of June is a bit slow 😭 Efficiency is up tho Drop your questions in the comments As always Ill answer ALL of them👇👇👇"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1945568037274362359) 2025-07-16 19:35:41 UTC 3837 followers, 10.3K engagements "@herrmanndigital When I launch new campaign it just doesnt show the campaign in de manager for at least X hours"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1945413213153042778) 2025-07-16 09:20:28 UTC 3621 followers, XXX engagements "@fucskonoel I actually just have gave it connected to my monitor so it charges still only looking at the laptop screen🤣"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1945430563323527265) 2025-07-16 10:29:25 UTC 3224 followers, XXX engagements "This is how we reverse engineer viral TikToks into winning ads using AI. This strategy helped us scale massively in the last X months. X videos made with this process each spent 40K+ profitably 🧵👇"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1946221401603756371) 2025-07-18 14:51:55 UTC 3837 followers, 17.9K engagements "This is the data I track: Daily: Revenue NC Revenue RC Revenue Total Ad-Spend Meta Spend Google Spend Blended ROAS Blended NC ROAS Blended CAC Blended NC CAC AOV NC AOV RC AOV CM3 CM3% CM2 CM1 LTV12M/CAC Weekly: Ads launched Hitrate NC = New Customer RC = Returning Customer All the daily data I ofcourse also track on weekly and monthly timeframes"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1945135264516456680) 2025-07-15 14:56:00 UTC 3836 followers, 13.3K engagements "@theatashka Can you put a goyard print on it"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1943727994431844494) 2025-07-11 17:44:01 UTC 2297 followers, XXX engagements "Step 1: Find a viral video in your industry Go on TikTok and look for videos with high views and likes. For this example I'm using a men's anti hair loss video for a fictional hair growth supplement I'll call "HairX.""  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1946221419756708021) 2025-07-18 14:52:00 UTC 3837 followers, 1432 engagements "TOF statics no offer landingpage BOF statics w/ offer offer/product page"  [@DTCMidas](/creator/x/DTCMidas) on [X](/post/tweet/1945828714413006973) 2025-07-17 12:51:31 UTC 3837 followers, 7763 engagements
[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]
@DTCMidas
"I leak everything your favorite guru wants you to pay for. No gatekeeping on this account"
@DTCMidas on X 2025-07-18 05:24:19 UTC 3837 followers, 80.8K engagements
"Thats it for now. Got questions Or want me to dive deeper into a specific part Drop a comment. I'm happy to break it down Now stop scrolling and go ship some statics" @DTCMidas on X 2025-07-04 13:24:55 UTC 3822 followers, 2465 engagements
"Not really. Thats just surface-level research. An angle is the specific emotional or psychological lens you use to present the product to tap into your audiences core desires fears or aspirations. Here are a few examples for a pillow: - Authority angle: Recommended by 9000+ doctors. - Social proof angle: Over X million happy sleepers use this pillow - Aspirational angle: Sleep like you did at XX years old. - Self-care angle: You take care of everyone else. This pillow takes care of you. - Unique mechanism angle: Engineered to realign your spine while you sleep. - Lifestyle angle: Sleep every" @DTCMidas on X 2025-07-11 15:36:26 UTC 3814 followers, 18.1K engagements
"Static ads + landingpages = the most underrated scaling combo in ecom. Here are XX examples of how X & X figure brands are using it👇" @DTCMidas on X 2025-07-11 13:20:46 UTC 3839 followers, 85.4K engagements
"The DMs I got today made me realize social media has absolutely brainwashed the average 1825 year old guy. PSA: I cant give advice on this stuff because I havent done it. I actually like living in Europe. I want my kids later to grow up here. No amount of tax savings would change that. Social media has convinced people they need to move to Dubai the second they make some money. I went to Dubai for the first time this year and really loved it as a holiday spot but I could never live there. And trust me its not the place for everyone. Most people who move there end up broke within a year. Why" @DTCMidas on X 2025-07-15 21:38:07 UTC 3836 followers, 8804 engagements
"This is how you should test your product. Come up with X different angles for your product. For each angle make X different ads. Either videos or statics you can also mix them doesnt really matter. Create a generic landing page. Set up a CBO with X adsets (1 per angle) and add X ads per adset. Budget: minimum $XXX. If your AOV $XX go higher or let it run longer. Let it run for at least X days but preferably X days. Then check which angle performed best. If none of the angles show traction rinse and repeat with X new angles. If one angle shows traction double down on it. Create X new adsets" @DTCMidas on X 2025-07-16 20:57:46 UTC 3837 followers, 30.3K engagements
"Can somebody recommend a quiz funnel builder that runs on Shopify that doesnt cost $2k/month. Needs to run on the Shopify hosting so typeform etc wont work" @DTCMidas on X 2025-07-14 10:06:31 UTC 3832 followers, 19.1K engagements
"@Nugennath Slack not possible to expand team on WhatsApp" @DTCMidas on X 2025-07-16 14:20:48 UTC 2912 followers, XXX engagements
"Every Monday we do a short growth team sync. Everyone from the creative + growth teams is involved. We review a report showing: Top spenders and performers of the past week Top-performing hooks KPIs like ads launched & hitrate Then we brainstorm new concepts we want to launch. And weve got a dedicated Slack channel where anyone can drop ideas anytime so coming up with concepts is never a bottleneck" @DTCMidas on X 2025-07-14 21:49:18 UTC 3837 followers, 6503 engagements
"This is how you calculate your ad hit rate. First you need to define your minimum spend threshold + North Star KPI target eg (NC) ROAS or CAC and minimum running timeframe. For minimum spend I use 4x my NC CPA target. So for example if your CPA target is XX the ad needs to spend at least 4x50 = XXX to even be considered. Then I also always look at a 7-day timeframe. So to calculate my hit rate: For every ad that has spent at least XXX and has been running for at least X days and the NC CPA = XX its a hit (winner). The rest are a miss. Then you divide the number of hits by the number of ads" @DTCMidas on X 2025-07-16 08:55:42 UTC 3837 followers, 16.2K engagements
"1. Set up a post-purchase email flow that educates customers on how to get the best results from your product. The more they use it the less likely they are to churn. X. Run a pre-cancel survey to learn why people churn. If its due to overstock (very common) send an email XX days before the next order asking if theyd rather pause for a month. Most will pause instead of cancel. X. Add a free mystery gift to each order. Keeps customers curious and excited for whats next and turns routine delivery into a dopamine hit" @DTCMidas on X 2025-07-13 08:50:15 UTC 3837 followers, 14.5K engagements
"PROMPT: Situation You are a professional creative analyst specializing in advertising and marketing content. You've been tasked with breaking down an advertisement or creative asset into its fundamental components using a structured framework approach. Task Analyze the provided advertisement or creative asset and deconstruct it into a comprehensive table that identifies key structural elements using universal language and placeholders to make the framework applicable across different industries and products. Objective Create a reusable framework that marketing teams can apply to" @DTCMidas on X 2025-07-18 14:52:09 UTC 3837 followers, 1527 engagements
"@Darrentheadsguy What do you define a dog poo" @DTCMidas on X 2025-07-16 11:55:20 UTC 2493 followers, XXX engagements
"Just hit 10k reviews on Trustpilot. If youre trying to build something long-term: Give a sh*t about your customers Fix their problems Sell something worth buying again" @DTCMidas on X 2025-07-07 08:46:18 UTC 3550 followers, 8804 engagements
"Step 3: Upload the video to Google AI Studio and run this prompt to break down the framework:" @DTCMidas on X 2025-07-18 14:52:05 UTC 3839 followers, 1330 engagements
"An angle is the specific way you present your product to make it appealing. Lets say youre selling a face serum. Here are a few different angles you could use: 1: Look younger in X days. (Targeting older woman who are worried about aging) 2: Fix acne scars without expensive treatments. (Targeting teenagers with acne issues) 3: Glow up your skin before summer hits (Targeting Gen-Z girls who want a smooth skin on vacation) All of them are selling the same product but the angle changes the message and who resonates with it" @DTCMidas on X 2025-07-10 19:06:53 UTC 3825 followers, 14.7K engagements
"@tysondrake Unfortunately Im too young to have experienced the Rocket Internet era wouldve loved to get some experience there. But Ive studied their playbooks extensively" @DTCMidas on X 2025-07-16 07:13:00 UTC 2579 followers, XXX engagements
"@Ecom_Brokers @ecom_pilot Not selling anytime soon just want to have info" @DTCMidas on X 2025-07-17 13:03:11 UTC 3772 followers, XXX engagements
"What process system or strategy would help you grow your ecom brand Drop it in the comments. Ill break down exactly how we do it in our $1M/month store" @DTCMidas on X 2025-07-14 13:13:10 UTC 3837 followers, 4716 engagements
"@tysondrake Cool Ive worked at a consumer VC thats where I learned all about CM# but I honestly see it this widely adopted across consumer companies here in Europe. And I do think its a great way to measure but youre more experienced then I am. So maybe you have better options" @DTCMidas on X 2025-07-16 07:41:05 UTC 3287 followers, XX engagements
"@noway031 Go on YouTube and watch every video on a specific subject like: landing pages creative strategy ads editing email marketing and become a mini expert on it. Then go apply to small agencies" @DTCMidas on X 2025-07-18 13:09:23 UTC 3741 followers, XX engagements
"Been thinking about hiring a YouTube thumbnail designer for my static ad team. They know exactly how to grab attention and earn the click" @DTCMidas on X 2025-07-15 08:02:34 UTC 3836 followers, 4303 engagements
"@AbyssusErigo Can I borrow your girls phone My girls doesnt have this algo man" @DTCMidas on X 2025-07-16 09:01:00 UTC 2373 followers, XXX engagements
"1st half of June is a bit slow 😭 Efficiency is up tho Drop your questions in the comments As always Ill answer ALL of them👇👇👇" @DTCMidas on X 2025-07-16 19:35:41 UTC 3837 followers, 10.3K engagements
"@herrmanndigital When I launch new campaign it just doesnt show the campaign in de manager for at least X hours" @DTCMidas on X 2025-07-16 09:20:28 UTC 3621 followers, XXX engagements
"@fucskonoel I actually just have gave it connected to my monitor so it charges still only looking at the laptop screen🤣" @DTCMidas on X 2025-07-16 10:29:25 UTC 3224 followers, XXX engagements
"This is how we reverse engineer viral TikToks into winning ads using AI. This strategy helped us scale massively in the last X months. X videos made with this process each spent 40K+ profitably 🧵👇" @DTCMidas on X 2025-07-18 14:51:55 UTC 3837 followers, 17.9K engagements
"This is the data I track: Daily: Revenue NC Revenue RC Revenue Total Ad-Spend Meta Spend Google Spend Blended ROAS Blended NC ROAS Blended CAC Blended NC CAC AOV NC AOV RC AOV CM3 CM3% CM2 CM1 LTV12M/CAC Weekly: Ads launched Hitrate NC = New Customer RC = Returning Customer All the daily data I ofcourse also track on weekly and monthly timeframes" @DTCMidas on X 2025-07-15 14:56:00 UTC 3836 followers, 13.3K engagements
"@theatashka Can you put a goyard print on it" @DTCMidas on X 2025-07-11 17:44:01 UTC 2297 followers, XXX engagements
"Step 1: Find a viral video in your industry Go on TikTok and look for videos with high views and likes. For this example I'm using a men's anti hair loss video for a fictional hair growth supplement I'll call "HairX."" @DTCMidas on X 2025-07-18 14:52:00 UTC 3837 followers, 1432 engagements
"TOF statics no offer landingpage BOF statics w/ offer offer/product page" @DTCMidas on X 2025-07-17 12:51:31 UTC 3837 followers, 7763 engagements