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[@buildwithrazvan](/creator/twitter/buildwithrazvan)
"@benradack Saw this death spiral happen to a brand I worked with. Started with XX% off BFCM within XX months they were running XX% off monthly just to hit revenue targets. Margins evaporated and they couldn't afford acquisition anymore"  
[X Link](https://x.com/buildwithrazvan/status/1980043765814280352) [@buildwithrazvan](/creator/x/buildwithrazvan) 2025-10-19T22:49Z XXX followers, XX engagements