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[@MDE_Unmapped](/creator/twitter/MDE_Unmapped)
"Juan Valdez is a Paisa archetype. The Colombian Coffee Growers Federation commissioned the American agency Doyle Dane Bernbach in the 1950s to create a campaign to position Colombian coffee globally. They invented a character Juan Valdez who would represent the coffee farmers"  
[X Link](https://x.com/MDE_Unmapped/status/1948767758168043903) [@MDE_Unmapped](/creator/x/MDE_Unmapped) 2025-07-25T15:30Z 13.2K followers, 5910 engagements