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[@NorthstarBrain](/creator/twitter/NorthstarBrain)
"Where is the AI hype I know on X it seems MASSIVE. but it's not OpenAI Dev Day (amazing imo) got LESS than X million views They showed Sora X API Codex automating software AI Agents builder. Great stuff But you go on TT. below XX IQ vids get 3+ million views daily"  
[X Link](https://x.com/NorthstarBrain/status/1980235488213807422) [@NorthstarBrain](/creator/x/NorthstarBrain) 2025-10-20T11:31Z 14.4K followers, XXX engagements


"This is what most business owners feel like right now Because AI feels LOUD now. Everyones an AI expert (read: ex marketer) shouting about prompts agents GPTs but few can explain how it actually helps your business save time or make money. If youre leading a team or company heres how to cut through the noise and find what really matters: X Questions every smart leader should ask about AI: 1.Where are we already wasting HUMAN hours Thats where AI gives immediate ROI not in fancy experiments. Example: automating email follow-ups reporting or client onboarding. 2.Do we have clarity or just"  
[X Link](https://x.com/NorthstarBrain/status/1981021282218205406) [@NorthstarBrain](/creator/x/NorthstarBrain) 2025-10-22T15:34Z 14.4K followers, XXX engagements


"@Nance726 @OpenAI @AskPerplexity Appreciate you Honey Badger :)"  
[X Link](https://x.com/NorthstarBrain/status/1980929321108922576) [@NorthstarBrain](/creator/x/NorthstarBrain) 2025-10-22T09:28Z 14.4K followers, XX engagements


"I know you do it: tasty AI news. But its an EXPENSIVE hobby. Heres why: Are you drinking AI news from the fire hose Your time is expensive. Instead here are X realities business owners should know about AI: X. AI doesnt replace experts. Only interns. The smarter your people the more powerful AI copilots become. So focus on your team of A players. X. AI wont figure it out. it needs guidance. it needs structure examples and quality input. We train this all the time to teams who want to put AI to work. Low effort in = bad AI chats out. X. The biggest ROI isnt what AI can do. Because according to"  
[X Link](https://x.com/NorthstarBrain/status/1981396930056851918) [@NorthstarBrain](/creator/x/NorthstarBrain) 2025-10-23T16:26Z 14.4K followers, XXX engagements