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[@markgurman](/creator/twitter/markgurman)
"NEW: Meta hires two more Apple AI researchers and foundation models engineers weeks after poaching their boss with an over $XXX million compensation package"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1945994439593431061) 2025-07-17 23:50:03 UTC 420.4K followers, 99.8K engagements


"@9to5mac @mvcmendes This is rich coming from an analyst firm. Just completely outrageous"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1946332041634893842) 2025-07-18 22:11:34 UTC 420.4K followers, 7997 engagements


"@ShamsCharania Lakers front office are a bunch of morons"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1948127326794883360) 2025-07-23 21:05:23 UTC 420.4K followers, 2626 engagements


"My perspective is Apple spent three years working on a UI and shouldnt throw it away over a week of Twitter posts. (Not that the UI is perfect). Thats how we ended up with an iPhone mini that nobody who said Apple should make one actually bought or would recommend"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1947806384764162542) 2025-07-22 23:50:05 UTC 420.4K followers, 376.9K engagements


"NEW: Apple executives have held internal discussions about potentially bidding for artificial intelligence startup Perplexity AI seeking to address the need for more AI talent and technology"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1936173289614999883) 2025-06-20 21:24:19 UTC 420.4K followers, 790.2K engagements


"NEW: Apple readies refreshed Vision Pro with M4 chip expanded Neural Engine and new strap for as early as this year. Lighter redesigned version is coming in 2027. All the details here:"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1942996134580097032) 2025-07-09 17:15:52 UTC 420.4K followers, 245.3K engagements


"Power On: Apple should seriously consider developing a smart ring to give its fitness-tracking wearables push new momentum and widen its market"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1939320229978636368) 2025-06-29 13:49:08 UTC 420.4K followers, 172.3K engagements


"Full story: Apple Chief Operating Officer Jeff Williams is stepping down in a blockbuster changing of the guard. As one former executive who reported to Williams told me the band is dissolving. Details here what it means and what happens next:"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1942711428885967250) 2025-07-08 22:24:33 UTC 420.4K followers, 187.5K engagements


"Apple didnt announce what will happen to the Watch and Health teams but heres the likely outcome: Apple never said this but Watch HW was already given to Ternus years ago. You can bet watchOS and health software will go to Federighi. Fitness+ will obviously go to Services"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1942744294655455497) 2025-07-09 00:35:08 UTC 420.4K followers, 156K engagements


"The rhetoric that Tim Cook should be replaced is just non-sensical. Replace him with who Steve Jobs sadly isn't walking through that door"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1943438775272771755) 2025-07-10 22:34:46 UTC 420.4K followers, 173.2K engagements


"Google to Unveil New Pixel Hardware on Aug. XX With AI in Focus @chriswelch"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1945517913512825153) 2025-07-16 16:16:31 UTC 420.4K followers, 54.1K engagements


"Power On: Apples first foldable iPhone is arriving next year and it will be its most un-Apple like launch yet. Heres why"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1946910730164551697) 2025-07-20 12:31:04 UTC 420.4K followers, 197.1K engagements


"The Meta Ray-Bans were supposed to be Metas last non-AR/display glasses. Then they got popular. Now Meta is going upmarket and rolling out Oakley smart glasses. Details here"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1936055927217831968) 2025-06-20 13:37:57 UTC 420.4K followers, 60.1K engagements


"This is one of the most significant AI job change since the beginning of the generative AI era started a few years ago. Ruoming is Apples most respected AI researcher and engineer - and his departure amid Apples AI turmoil could have a reverberating impact"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1942390959876235552) 2025-07-08 01:11:07 UTC 420.4K followers, 277K engagements


"BREAKING: OpenAI is buying Jony Ives secret AI company io for $XXX Billion and will develop a slew of devices. Ive in his return to hardware and LoveFrom will oversee OpenAI design. All the details including interviews with Ive Sam Altman & others"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1925235383102812491) 2025-05-21 17:00:59 UTC 420.4K followers, 2.5M engagements


"The current crop of Apple Watch faces leave a lot to be desired"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1944120632519930157) 2025-07-12 19:44:13 UTC 420.4K followers, 271.9K engagements


"NEW: Apple will announce its biggest ever software rebrand at WWDC tied to operating system redesigns. Apple is moving from version numbers to years (like Windows in the 90s). The new OSs: iOS XX iPadOS XX macOS XX visionOS XX tvOS XX watchOS 26"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1927797417430139114) 2025-05-28 18:41:35 UTC 420.4K followers, 1.6M engagements


"BREAKING: Apples top executive and distinguished engineer in charge of its AI models Ruoming Pang has been poached by Meta for its new AI Superintelligence division sources tell me"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1942341725499863272) 2025-07-07 21:55:28 UTC 420.4K followers, 489.5K engagements


"Of course this is a follow-up to this fall when Apple will release the iPhone XX line M5 iPad Pros new Apple Watches and updated Vision Pro. There is so much new Apple hardware coming over the next several months including a push into the smart home with its smart display"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1943388576798118122) 2025-07-10 19:15:17 UTC 420.4K followers, 105.6K engagements


"@TheDunkCentral Yeah scary for their medical staff"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1945538092254757273) 2025-07-16 17:36:42 UTC 420.4K followers, 93.2K engagements


"@LAClippers The 2022 Lakers walked so the 2025 Clippers could run"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1946425175249125877) 2025-07-19 04:21:39 UTC 420.4K followers, 1402 engagements


"It is incredible that Apple design decisions developed over multiple years can be influenced by a week of Twitter and YouTube commentary"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1942283370538435032) 2025-07-07 18:03:36 UTC 420.5K followers, 486.2K engagements


"BREAKING: Apple COO Jeff Williams is stepping down from role staying in smaller job at the company. Sabih Khan taking job"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1942683029778169910) 2025-07-08 20:31:42 UTC 420.4K followers, 416.7K engagements


"The team behind Apple Intelligences models is already not pleased that the company is considering using OpenAI or Anthropic to power Siri"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1942391524622492053) 2025-07-08 01:13:22 UTC 420.4K followers, 173.1K engagements


"These plans are a pure gold mine for Apple. The vast majority of people will pay $XXX a year for the next several years and never use it. Thats why insurance is a great business"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1948173190083346887) 2025-07-24 00:07:38 UTC 420.4K followers, 226.3K engagements


"Hilarious how the same analysts who fabricated to the market and investors that subpar Apple Intelligence would spark an iPhone super cycle now think Apple needs to buy an AI company. after reading that theyre thinking about it. What a coincidence"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1943745687310492083) 2025-07-11 18:54:19 UTC 420.4K followers, 95.4K engagements


"@BLKMDL3 I understand the skepticism of the media. I really do. But there is nothing in this email that is unreasonable and she is giving you an opportunity to say whatever you want. You could have used this appearance to promote yourself and your interests"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1948942981966209378) 2025-07-26 03:06:31 UTC 420.4K followers, 3147 engagements


"From a few weeks ago on Apples M&A strategy regarding artificial intelligence and interest in Perplexity. No need to read a copy paste"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1943449034372583577) 2025-07-10 23:15:31 UTC 420.4K followers, 106.6K engagements


"NEW: Meta has made unusually high compensation offers to new members of its superintelligence team including a more than $XXX million package for Apples AI models chief. Heres how the packages are actually structured"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1943077933658058965) 2025-07-09 22:40:54 UTC 420.4K followers, 67.9K engagements


"Apple isadding a second portrait-side front-facing camera to the upcoming M5 iPad Pro so FaceTimers and selfie fans can use the device equally well in either orientation. Apple moved the camera from portrait to landscape with the M4 model"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1946989148088508628) 2025-07-20 17:42:40 UTC 420.4K followers, 114.9K engagements


"iOS XX beta X and other new betas are now live"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1942269974476689799) 2025-07-07 17:10:22 UTC 420.4K followers, 1.1M engagements


"It still amazes me that the strongest public conversation @tim_cook has ever had about succession was with Dua Lipa"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1945533356633936087) 2025-07-16 17:17:53 UTC 420.4K followers, 257.9K engagements


"Review from @chriswelch - Samsungs New Galaxy Fold Is Its First With Mainstream Promise"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1945892203089240529) 2025-07-17 17:03:48 UTC 420.4K followers, 33.1K engagements


"Dear Apple since Twitter now works on design at Apple please see this great concept"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1943143661514166313) 2025-07-10 03:02:05 UTC 420.4K followers, 306.8K engagements


"BREAKING: Apple is considering using AI technology from Anthropic or OpenAI to power Siri sidelining its own in-house models in a potentially blockbuster move aimed at turning around its AI effort"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1939757857261375828) 2025-06-30 18:48:06 UTC 420.4K followers, 1M engagements


"NEW: Apple plans M5 MacBook Pros and MacBook Airs A19 iPhone 17e new Mac external monitor new low-end iPads and M4 iPad Airs as part of a flurry of new products in the first half of 2026. Details here"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1943387558727278635) 2025-07-10 19:11:15 UTC 420.4K followers, 287.4K engagements


"Apple dramatically turned down the Liquid Glass. I dont like the change at all"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1942278988761640963) 2025-07-07 17:46:11 UTC 420.4K followers, 1.5M engagements


"Power On: Apple CEO Tim Cook isnt going anywhere but a larger shake-up looms. For the first time in a decade Cook also has no clear Number X. Everything to know about the latest on Apple Succession"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1944367232718393814) 2025-07-13 12:04:07 UTC 420.4K followers, 578.5K engagements


"Google Pixel event is official: August XX just a few weeks before Apple"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1945515524571513290) 2025-07-16 16:07:01 UTC 420.4K followers, 153.6K engagements


"As I reported a year ago hardware engineering chief John Ternus is primed to be the next CEO of Apple when Tim Cook eventually retires"  
![@markgurman Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::15958614.png) [@markgurman](/creator/x/markgurman) on [X](/post/tweet/1942685046009389234) 2025-07-08 20:39:42 UTC 420.4K followers, 145.8K engagements