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[@EcomShri](/creator/twitter/EcomShri)
"This is the BEST way to lower your cost per customer acquisition with Google ads:"  
![@EcomShri Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::1491782229189562370.png) [@EcomShri](/creator/x/EcomShri) on [X](/post/tweet/1948804788495220994) 2025-07-25 17:57:23 UTC 18.7K followers, XXX engagements


"Do you have an eCommerce Brand making over $50k/m If you're looking to scale to X & X figures months this year. Schedule a free strategy session with me below to get started:"  
![@EcomShri Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::1491782229189562370.png) [@EcomShri](/creator/x/EcomShri) on [X](/post/tweet/1946276521443791204) 2025-07-18 18:30:57 UTC 18.7K followers, XXX engagements


"Spoke to an eCom brand owner last week doing multi 7-figures per year in sales He runs a luxury travel brand And one major thing stood out about the way he did business: He tracks every single number in his business - down to the penny. Ad spend by SKU Profit per order MER by channel ROAS per ad channel (cold vs retargeting) No wonder he had so much authority in his voice And was scaling with such massive confidence If you want to unlock the next level of growth for your brand. Obsess over every single number We're going to do the same thing when we start handling his Google ads"  
![@EcomShri Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::1491782229189562370.png) [@EcomShri](/creator/x/EcomShri) on [X](/post/tweet/1944092748149125603) 2025-07-12 17:53:25 UTC 18.6K followers, XXX engagements


"One of the biggest Google Ads mistakes I see with 6/7-figure eCom brands: Your Google ad spend drops the moment you cut back on Meta or TikTok. Why Because your account relies too much on branded and retargeting traffic. Youre not actually driving new customers with Google. Rather you're just cleaning up traffic from other platforms. Heres how we fix that: Use keywords that attract cold traffic vs branded ones Update titles & feed in general to reach new shoppers Exclude past buyers in the major campaigns Build campaigns focused on new customer growth (brand vs non-brand) Easiest ways to turn"  
![@EcomShri Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::1491782229189562370.png) [@EcomShri](/creator/x/EcomShri) on [X](/post/tweet/1946268098748674328) 2025-07-18 17:57:29 UTC 18.7K followers, 2290 engagements


"After spending over $70m on the Google ads platform I realized one thing: Scaling your revenue with Google Ads doesnt happen by accident. Its not luck. Its not a magic campaign. Rather it comes down to doing X of these X things really well: X. Allowing proper budget distribution by forcing the algorithm to spend 60%+ budget on best sellers & the rest on testing X. Segmenting out branded vs non-branded traffic separately X. Optimizing landing pages + product feed based on the Insights section (real data) X. Expanding beyond the major campaign types (Pmax search) X. Rewarding the algorithm when"  
![@EcomShri Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::1491782229189562370.png) [@EcomShri](/creator/x/EcomShri) on [X](/post/tweet/1945876491780177929) 2025-07-17 16:01:22 UTC 18.7K followers, 1443 engagements


"Just audited a 7-figure eCommerce brand on the verge of bankruptcy Their Google ads strategy is in ruins And declining on a daily basis Worst part of all the current Google ads team has no idea what to do Heres everything wrong - and how I would fix it 🧵"  
![@EcomShri Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::1491782229189562370.png) [@EcomShri](/creator/x/EcomShri) on [X](/post/tweet/1945491234488803764) 2025-07-16 14:30:30 UTC 18.7K followers, 2040 engagements


"Copying competitor listings wont fix your feed issues. Thats not how Googles algorithm works. Youll keep wasting $$$ until you get this right. Save this before your next Shopping campaign launch:"  
![@EcomShri Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::1491782229189562370.png) [@EcomShri](/creator/x/EcomShri) on [X](/post/tweet/1948390350730494319) 2025-07-24 14:30:33 UTC 18.7K followers, 1629 engagements


"Youre sacrificing thousands in revenue Because you keep optimizing off incomplete data. Theres a much better way to see the full funnel picture. Read below to make your money back. X. LAST CLICK COMPLETELY MISSES UPPER FUNNEL IMPACT - Only credits the final click before purchase - Ignores how YouTube Display and PMAX contribute - Makes it seem like branded and Shopping are doing all the work - Leads brands to shut off campaigns that are actually driving demand X. DATA-DRIVEN ATTRIBUTION TRACKS THE FULL CUSTOMER JOURNEY - Uses your accounts historical data for accuracy - Assigns credit to"  
![@EcomShri Avatar](https://lunarcrush.com/gi/w:16/cr:twitter::1491782229189562370.png) [@EcomShri](/creator/x/EcomShri) on [X](/post/tweet/1948040504819454304) 2025-07-23 15:20:23 UTC 18.7K followers, 1701 engagements