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[@KaiCromwell](/creator/twitter/KaiCromwell)
"I still work for free sometimes despite doing $80k+/month. Why Sometimes I'm just in a good mood. I built & optimized 50+ collection pages for a brand in Daily Mentor the other day. They were overwhelmed by SEO I'd had a good week and decided 3-4 hours of my time was worth helping them. Other times I see an opportunity. I'll speak with a brand that's primed for SEO growth but doesn't have the budget. I'll offer the work for free in exchange for a video testimonial. Scalable No. Makes me feel good Yes. Makes me more money down the road Also yes"  
[X Link](https://x.com/KaiCromwell/status/1975959630980194435) [@KaiCromwell](/creator/x/KaiCromwell) 2025-10-08T16:21Z 10.4K followers, 5803 engagements


"Easiest eCom SEO niche Fashion brands with 100s of SKUs. X. Build collections for all your main hubs: hoodies sweats workout tops/bottoms etc. X. Break them into sub collections by: size color use case and every other variant you can think of X. Link collections together X. Identify high potential collections build backlinks to them (+ homepage backlinks) X. Add more SKUs repeat forever This brand has had X straight months of growth in every SEO metric (including revenue) following this exact same process"  
[X Link](https://x.com/KaiCromwell/status/1978471435820531937) [@KaiCromwell](/creator/x/KaiCromwell) 2025-10-15T14:42Z 10.4K followers, 4794 engagements


"You should send follow ups until someone tells you to f*ck off. Just closed two separate deals after XX and XX follow ups. Wild"  
[X Link](https://x.com/KaiCromwell/status/1978522217035026794) [@KaiCromwell](/creator/x/KaiCromwell) 2025-10-15T18:03Z 10.4K followers, 28.9K engagements


"Technical SEO is the most overrated aspect of ranking. You know the most common reason brands fire SEO agencies Easy no results. Why no results Also easy because those same agencies spent X months doing useless work"  
[X Link](https://x.com/KaiCromwell/status/1979247065101111520) [@KaiCromwell](/creator/x/KaiCromwell) 2025-10-17T18:04Z 10.4K followers, 11.3K engagements


"Big wins for this women's fashion brand XX% increase in organic search revenue Several new top keyword rankings More to come"  
[X Link](https://x.com/KaiCromwell/status/1975934721386303709) [@KaiCromwell](/creator/x/KaiCromwell) 2025-10-08T14:42Z 10.4K followers, 2652 engagements


"Been a wild few weeks. Went skydiving Surfed the second longest left in the world NFL game in JAX Moved out of LA Went to a wedding in Sonoma Moving to Prague (today) Here for every damn second of it"  
[X Link](https://x.com/KaiCromwell/status/1976251339375247365) [@KaiCromwell](/creator/x/KaiCromwell) 2025-10-09T11:40Z 10.4K followers, 1676 engagements


"Me: *thinking clients are going to be happy because results are good* Them: (just part of running an agency can't keep 50+ people happy at all times between clients their staff and your team)"  
[X Link](https://x.com/KaiCromwell/status/1976347708936843552) [@KaiCromwell](/creator/x/KaiCromwell) 2025-10-09T18:03Z 10.4K followers, 4004 engagements


"Two methods: 1) manual outreach - Link exchanges from people in your network. Buy some extra domains & redirect them to main site (to prevent domain reputation on main site) then send cold emails to websites. Can be done with software (use hunter(.)io or other tool for contact data) or with VAs (VAs are slower than automated outreach but we tend to get better results this way imo) 2) link marketplaces - they've done the cold email part for you you just have to vet each link & pay them (with a a markup fee anywhere between 20-100%+ from what I've seen). And check these vids out: - - -"  
[X Link](https://x.com/KaiCromwell/status/1977206716933525816) [@KaiCromwell](/creator/x/KaiCromwell) 2025-10-12T02:56Z 10.4K followers, 7769 engagements


"Brands seeing "AI rankings" go up after adding their own search prompts to a $49.99/mo AI Rank Tracker"  
[X Link](https://x.com/KaiCromwell/status/1977771574297088236) [@KaiCromwell](/creator/x/KaiCromwell) 2025-10-13T16:21Z 10.4K followers, 5165 engagements


"Looking for consulting/coaching on Reddit marketing mostly in warming accounts avoiding shadowbans etc. Hit my comments/dms"  
[X Link](https://x.com/KaiCromwell/status/1978125598410088900) [@KaiCromwell](/creator/x/KaiCromwell) 2025-10-14T15:47Z 10.4K followers, XXX engagements


"We don't do client meetings. Two reasons: 1) I don't want to 2) I don't see the logic in billing clients for 'management time' especially if that means fewer deliverables & fewer results Here's what we do instead: - dedicated Slack channel all technical content and backlink updates run through Slack in real time - weekly updates quick hits & WoW performance - monthly KPI reporting via Loom takes XX minutes and saves everyone a pointless XX minute meeting"  
[X Link](https://x.com/KaiCromwell/status/1978159727050629336) [@KaiCromwell](/creator/x/KaiCromwell) 2025-10-14T18:03Z 10.4K followers, 5998 engagements


"Go watch me yap on YouTube for free"  
[X Link](https://x.com/KaiCromwell/status/1978496471814041913) [@KaiCromwell](/creator/x/KaiCromwell) 2025-10-15T16:21Z 10.4K followers, 2696 engagements


"5 minutes every Friday has massively improved our client retention. Before: do the work report every month. Now: do the work quick updates every week increased client engagement in Slack and reporting every month"  
[X Link](https://x.com/KaiCromwell/status/1978833836201976313) [@KaiCromwell](/creator/x/KaiCromwell) 2025-10-16T14:42Z 10.4K followers, 2778 engagements


"You live in an SEO fantasy land if you think the best brands don't buy backlinks. The question isn't whether to buy links. It's whether you're competent enough to do it without getting penalized. The best SEOs that buy the most links have stress tested & refined their buying/QA process for years that's why it works. You wouldn't try paid ads once not make any money on day X and say "paid ads don't work." When literally hundreds of thousands of companies are running paid ads profitably"  
[X Link](https://x.com/KaiCromwell/status/1978858732973859126) [@KaiCromwell](/creator/x/KaiCromwell) 2025-10-16T16:21Z 10.4K followers, 3470 engagements


"@jessuppi yep about 60ish channels between 1) dedicated internal client channels (our team only) 2) dedicated external/shared client channels (with client + team) and 3) team buckets (links content ops etc)"  
[X Link](https://x.com/KaiCromwell/status/1978897556311576580) [@KaiCromwell](/creator/x/KaiCromwell) 2025-10-16T18:55Z 10.4K followers, XX engagements


"This will be a monster case study. Here's what we did: - stopped writing blogs (the last X agencies only wrote blogs) - optimized every product & category page (& built new ones) - homepage & category page backlinks - repeat Video breakdown coming soon"  
[X Link](https://x.com/KaiCromwell/status/1976684418140893648) [@KaiCromwell](/creator/x/KaiCromwell) 2025-10-10T16:21Z 10.4K followers, 5856 engagements


"This eCom brand sells X dog collars. They wanted to rank for 'GPS dog collar.' Doable with enough patience & the right strategy. But we wanted more so we built out targeted collections for keywords like: wireless dog fences invisible fences for dogs electric fences for dogs gps dog fences portable dog fences underground dog fences above ground electric dog fence gps invisible dog fences smart dog fences gps dog collars e collar for dogs shock collar for dogs shock collar for small dogs training collar for dogs shock collar for large dogs wireless shock collar for dogs wireless collar for"  
[X Link](https://x.com/KaiCromwell/status/1978133962280104290) [@KaiCromwell](/creator/x/KaiCromwell) 2025-10-14T16:21Z 10.4K followers, 3444 engagements


""If you're already making that much money why are you still posting so much on socials" "Because I want to make more""  
[X Link](https://x.com/KaiCromwell/status/1977797348928438563) [@KaiCromwell](/creator/x/KaiCromwell) 2025-10-13T18:03Z 10.4K followers, 3383 engagements


"Easy way to do eCom SEO: Target keywords you can actually win (not the ones with 100k searches) Optimize the pages that make money first (products and collections) Build content that serves a purpose beyond "traffic" (think competitor vs/alternatives buying guides etc) Build 5-10 backlinks/mo"  
[X Link](https://x.com/KaiCromwell/status/1978884794810323179) [@KaiCromwell](/creator/x/KaiCromwell) 2025-10-16T18:04Z 10.4K followers, 4363 engagements


"Picked up & moved from LA to Prague a few weeks ago. Life's too short"  
[X Link](https://x.com/KaiCromwell/status/1979221140234031309) [@KaiCromwell](/creator/x/KaiCromwell) 2025-10-17T16:21Z 10.4K followers, 3244 engagements


"@webjuice_ie been working out a little extra to balance out the food & beer lol"  
[X Link](https://x.com/KaiCromwell/status/1979860513657167968) [@KaiCromwell](/creator/x/KaiCromwell) 2025-10-19T10:41Z 10.4K followers, XX engagements