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[@BRAP_Podcast](/creator/twitter/BRAP_Podcast)
"@76eaglesfan76 Based on their track record I doubt it"  
[X Link](https://x.com/BRAP_Podcast/status/1980986383016862067) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-22T13:15Z 3392 followers, XX engagements


"Xbox Ally & Ally X review: "This is not an Xbox""  
[X Link](https://x.com/BRAP_Podcast/status/1978461555764211881) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-15T14:02Z 3383 followers, 1353 engagements


""If it's an Xbox it's got to be an Xbox experience". I called it an Xbox-adjacent device for a reason. Consumers already have a clear picture of what Xbox means and what kind of experience it promises. The Xbox ROG Ally isnt quite that and that gap in expectations is going to make the marketing an uphill battle for Xbox"  
[X Link](https://x.com/BRAP_Podcast/status/1978492813307261425) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-15T16:06Z 3384 followers, 8306 engagements


"@aarongreenberg He had a presence about him and a passion for video games. I'll always remember is unwavering support for the orginal Xbox too"  
[X Link](https://x.com/BRAP_Podcast/status/1978822890687516974) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-16T13:58Z 3383 followers, 2442 engagements


"Keeper that is all"  
[X Link](https://x.com/BRAP_Podcast/status/1978823656860950835) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-16T14:01Z 3384 followers, XXX engagements


"@M00CHTV I have heard some positivity. It's a DoubleFine game and not for everyone"  
[X Link](https://x.com/BRAP_Podcast/status/1978825176885215344) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-16T14:07Z 3381 followers, XXX engagements


"@JayDubcity16 @kidsmoove"  
[X Link](https://x.com/BRAP_Podcast/status/1979556496183554531) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-18T14:33Z 3383 followers, XXX engagements


"@JBishie This isnt about assuming growth or strategy are static. Its about the erosion of trust. Sparked by actions from a GLT member and compounded by moments of poor transparency. Thats the real issue"  
[X Link](https://x.com/BRAP_Podcast/status/1979605174852198532) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-18T17:47Z 3384 followers, XXX engagements


"Great weekend of gaming. On rotation Keeper (DoubleFines new game) Ghost of Yotei and Shinobi Art of Vengeance"  
[X Link](https://x.com/BRAP_Podcast/status/1979907968914059481) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-19T13:50Z 3383 followers, XXX engagements


"Being dismissive of Mike Ybarras critique as bitterness or "trauma" is a dodge of his criticism. He spent almost two decades inside Xbox and helped shape the brand the platform and the ecosystem. Whether you agree with him or not pretending his perspective is invalid just because hes no longer there comes across as corporate defensiveness. If anything Mike's distance gives him clarity that most insiders dont have"  
[X Link](https://x.com/BRAP_Podcast/status/1979985183739900116) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-19T18:57Z 3383 followers, 18K engagements


"@chaosprimeZ @biglouravens Windows phone Zune Mixer Plans can and do change"  
[X Link](https://x.com/BRAP_Podcast/status/1980094829020270829) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-20T02:12Z 3381 followers, XX engagements


"Cannot stress this enough. If you are playing @DoubleFine new game Keeper. Do so with headphones"  
[X Link](https://x.com/BRAP_Podcast/status/1980098566581293203) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-20T02:27Z 3383 followers, XXX engagements


"This is just a lazy take. Writing Mike off as "bitter" without engaging in the substance of his critique is just dodging the substance. He has spent over a decade in the gaming industry and has deep insight into Xbox. So dismissing that with a vague emotional label is not only reductive it's just intellectually dishonest. If you disagree with his assessment then make a real argument"  
[X Link](https://x.com/BRAP_Podcast/status/1980281281230393745) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-20T14:33Z 3383 followers, XX engagements


"@FreeJAC @DoubleFine Are you playing on Xbox"  
[X Link](https://x.com/BRAP_Podcast/status/1980281545710563725) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-20T14:34Z 3381 followers, XX engagements


"Mike was not "sacked". He left on his own terms. And for the record I never said anyone had to agree with his take. What I pushed back on was the lazy habit of calling someone "bitter" as a way to dismiss their perspective. If you disagree with his assessment fine. But respond with something articulate and well-reasoned. Otherwise it is the equivalent of a wet brain fart"  
[X Link](https://x.com/BRAP_Podcast/status/1980285104598421876) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-20T14:48Z 3383 followers, XX engagements


"Referring to Mike as the "bitter ex-girlfriend" is lazy and a rhetorical crutch for people who cannot engage with the substance of his comments. Look you dont have to agree with him but reducing a former executive's perspective to a gendered clich says more about your inability to argue than it does about him. It's grossly disingenuous. Mike's been involved in platform strategy service architecture and community engagement. He has certainly earned the right to comment on the trajectory of Xbox especially when the brands identity feels increasingly diluted. Metrics like MAU and revenue are"  
[X Link](https://x.com/BRAP_Podcast/status/1980346019830288476) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-20T18:50Z 3383 followers, XXX engagements


"Happy 40th to the console that saved the gaming industry. The legendary Nintendo Entertainment System. Still one of my all-time favorite consoles What is your favorite NES game"  
[X Link](https://x.com/BRAP_Podcast/status/1980381479143370862) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-20T21:11Z 3383 followers, XXX engagements


"An observation post Xbox One launch. I have been in the Xbox ecosystem for XX years. From the Duke controller to Halo JSRF and beta testing Xbox Live. I came up in a community that demanded better. We pushed for innovation called out missteps. And not because we hated it but because we believed in what it could be. We didnt hang our hats on every word or soundbite that leadership shot out. We applied critical thought and questioned leadership when the dots didn't connect. Fast forward to now and too many creators and fans treat criticism like betrayal. Every decision gets spun every stumble"  
[X Link](https://x.com/BRAP_Podcast/status/1980392198702076309) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-20T21:54Z 3383 followers, 1219 engagements


"True corporate apologists exist across the tech space. But the scale/scope and impact do not seem equal. With Xbox the issue isn't just that brand defense exists but it's how deeply it's baked into the creator ecosystem. When criticism gets framed as "console war negativity" and creators consistently spin setbacks as strategic wins or push the same voice tracks in lock step it warps public perception and lowers the bar for what's acceptable. Other platforms do get pushback from their own communities. Apple fans speak on bad design choices. PlayStation users drag Sony over pricing lack of"  
[X Link](https://x.com/BRAP_Podcast/status/1980421201630572793) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-20T23:49Z 3383 followers, XX engagements


"This is disingenuous. Its clear you haven't read my post or watched our podcast. I've said multiple times that Game Pass has had a great year and I'm literally playing Keeper right now. But two things can be true. You can enjoy parts of the ecosystem and still be critical of others. Thats the difference"  
[X Link](https://x.com/BRAP_Podcast/status/1980423682024505788) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-20T23:59Z 3383 followers, XX engagements


"Ninja Gaiden X which releases tomorrow on PS5 PC and Xbox (GamePass) currently sits at an XX metacritic"  
[X Link](https://x.com/BRAP_Podcast/status/1980437879349559647) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-21T00:55Z 3383 followers, XXX engagements


"Who else is playing Ninja Gaiden 4"  
[X Link](https://x.com/BRAP_Podcast/status/1980825814401995074) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-22T02:37Z 3391 followers, XXX engagements


"How is that a downside when the business is profitable and revenues climbing According to Circana XX% of gamers are spending time on F2P or "blackhole" title. Which means the other XX% are choosing pay-to-play experiences. And the biggest revenue drivers aren't casuals. Circana also shows that households earning $250K+ annually account for the bulk of industry spending"  
[X Link](https://x.com/BRAP_Podcast/status/1981031239885652478) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-22T16:13Z 3391 followers, XX engagements


"This requires a broader view. PlayStation's and Nintendo's strengths aren't just user acquisition. It's retention and monetization. They've built an ecosystem where premium exclsuive content drives long-term spend and not just fleeting engagement. And if the XX% chasing F2P titles jump ship for "accessibility" they were never the core audience to begin with"  
[X Link](https://x.com/BRAP_Podcast/status/1981050519796802013) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-22T17:30Z 3384 followers, XX engagements


"PlayStation's profitability is healthy. Here is the data. Operational income rose XXX% year-over-year last quarter driven by strong digital sales and platform engagement. The PS5 generation is running at a XXX% profit margin translating to $XX billion in operating income. That is the highest of any PlayStation generation to date. This milestone comes despite rising development costs. Do cost pressures remain across the industry yes. But there are actionable strategies to mitigate them. Some of which PlayStation is doing. - Offshoring and resource reallocation - AI-assisted development and"  
[X Link](https://x.com/BRAP_Podcast/status/1981067211801542889) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-22T18:36Z 3395 followers, XX engagements


"You're looking at it purely through the lens of unit sales as many do. However that misses the strategic point. The fact that Ghost of Yotei hit #18 in just three days as an exclusive proves that exclusivity doesnt inherently cap success but can amplify it when the ecosystem is strong. If it had launched D&D on PC sure raw sales may have been higher. But Sony would've sacrificed downstream value. PS Plus subs in-game spend future retention and platform loyalty. Thats the tradeoff. Ecosystem spend versus a one-time sales spikes. So no I'm not saying it would've sold less D&D. I'm saying the"  
[X Link](https://x.com/BRAP_Podcast/status/1981101531094012313) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-22T20:53Z 3394 followers, XX engagements


"We do have data that points to the impact. And Sony knows that keeping players inside their ecosystem drives recurring revenue. PS Plus engagement retention metrics and platform stickiness are core to their strategy. Sony doesn't greenlight exclusives that cost $XXX $XXX million dollars for the sake of doing so. They do it because it yields ROI for the ecosystem. Also the "mature platform" argument cuts both ways. Precisely because PS is established it can extract more value per user through ecosystem spend. Thats why exclusivity still matters. It's not just about selling a game it's about"  
[X Link](https://x.com/BRAP_Podcast/status/1981159050621456749) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-23T00:41Z 3388 followers, XX engagements


"Accountability is not the same as hate. This distinction is important and it's part of why the Xbox brand finds itself in its current state. When consumers fail to hold companies accountable there's little incentive for those companies to maintain high standards. Xbox was once a brand that delivered at a high level. Many of us myself included speak from that experience and expectation"  
[X Link](https://x.com/BRAP_Podcast/status/1980979519050666230) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-22T12:48Z 3392 followers, 33.9K engagements


"I believe Phil stabilized Xbox. The brand was already bleeding relevance when he took over and while Game Pass and acquisitions looked promising on paper they've yet to deliver the kind of cultural momentum Xbox desperately needs (Remember Halo X launch). We can't just keep pointing fingers at "money people". Phils team spent XX billion cash on an underperforming BU (oddly MS allowed it) chose the strategy chose the messaging and chose to chase volume over impact. If the long-term vision was airtight why are we still talking about missed expectations and underwhelming first-party output (3rd"  
[X Link](https://x.com/BRAP_Podcast/status/1980984875139187148) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-22T13:09Z 3392 followers, 1556 engagements


"Console warring really does fry brain cells. The person below seemingly struggling with basic reading comprehension missed the part where Yotei became the 18th best-selling game of 2025. In just three days"  
[X Link](https://x.com/BRAP_Podcast/status/1981162066108174496) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-23T00:53Z 3392 followers, 35.5K engagements


"This isnt Amy deliberately sabotaging Xbox. Lets not twist the story. The issue lies with Xbox GLT failing to execute and deliver a meaningful return on top of the $XX billion investment in studios. Satya and Amy give their divisions the autonomy to make decisions but when leaders dont deliver accountability follows. This is squarely on Xbox leadership"  
[X Link](https://x.com/BRAP_Podcast/status/1981359422958911573) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-23T13:57Z 3392 followers, 24.5K engagements


"Concord was never going to turn the corner. Not all PlayStation exclusives end up on other platforms and the ones that do typically launch on PC after they've already turned a profit on PlayStation. Both Nintendo and PlayStation excel at creating exclusive content that's not just profitable but deepens ecosystem loyalty and drives long-term spend across their platforms"  
[X Link](https://x.com/BRAP_Podcast/status/1981043935213752551) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-22T17:04Z 3393 followers, XX engagements


"Former Xbox VP Mike Ybarra on new Xbox campaign. "Also ditch the This is a Xbox campaign. Wrong idea wrong time. Xbox is about games - games always rule the world. And if they dont have parity between the console and any other device then its just not an Xbox. Confusing - whoever came up with this clearly doesnt play games.""  
[X Link](https://x.com/BRAP_Podcast/status/1979906800343212513) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-19T13:45Z 3394 followers, 54.7K engagements


"Retail sales are just one part of the equation. The more games everyhwere argument is reductive. While going multi-platform might boost short-term revenue it undermines long-term ecosystem value. Once a consumer buys a title outside the PlayStation ecosystem Sony loses the ability to drive additional spend. Whether it's through DLC subscriptions or platform engagement. Thats not how ecosystems work. Exclusives aren't just about brand identity or loyalty. Their strategic value lies in pulling consumers deeper into the ecosystem where the real monetization happens beyond the initial retail"  
[X Link](https://x.com/BRAP_Podcast/status/1981069711455453607) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-22T18:46Z 3392 followers, XX engagements


"OEM Xboxs. Hybrid PCs that cost $$$"  
[X Link](https://x.com/BRAP_Podcast/status/1980723225773437378) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-21T19:49Z 3392 followers, 3340 engagements


"Microsoft Pushes Xbox Division to Hit higher profit margins. XX% margins which is higher than industry standards"  
[X Link](https://x.com/BRAP_Podcast/status/1981356750704893987) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-23T13:47Z 3392 followers, XXX engagements


"@usguyver @MikeyJayRaymond I think there's a key distinction being overlooked here. The causal relationships in those two examples operate very differently and that difference really matters to the argument"  
[X Link](https://x.com/BRAP_Podcast/status/1981509089608843558) [@BRAP_Podcast](/creator/x/BRAP_Podcast) 2025-10-23T23:52Z 3392 followers, XX engagements