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[@_HoopClub](/creator/twitter/_HoopClub)
"Investors talk about catalysts. A X% sale of $DOMS could trigger a re-rate. But the real alpha may come from increasing the stake not reducing it. Why Because the synergy is real. FILA + DOMS is already playing out. A combined platform would lead the category globally. (22/x)"  
[X Link](https://x.com/_HoopClub/status/1972650115732238784) [@_HoopClub](/creator/x/_HoopClub) 2025-09-29T13:10Z XXX followers, XXX engagements


"@ToffCap @StockCompil @dsmoak98 @evfcfaddict @fil_pasini Milton Friedman once said:There is not a single person in this world who could make this pencil. It was about the invisible architecture behind it. Global supply chains. Specialization. Trust. $FILA understands that better than most - (2/x)"  
[X Link](https://x.com/_HoopClub/status/1972649829349396538) [@_HoopClub](/creator/x/_HoopClub) 2025-09-29T13:09Z XXX followers, 1641 engagements


"$FILAs story didnt start on the market. It started in Florence. In 1920 Fabbrica Italiana Lapis ed Affini was born. Their products branded $FILA and #GIOTTO were everywhere in Italy. Used by schoolkids art students and professionals alike. (3/x)"  
[X Link](https://x.com/_HoopClub/status/1972649846315405614) [@_HoopClub](/creator/x/_HoopClub) 2025-09-29T13:09Z XXX followers, XXX engagements


"$FILA was a quiet local success. Until 1994. That year Massimo Candela third generation of the founding family took over as CEO. His vision To turn $FILA from a domestic pencil maker into the global leader in creative tools for kids and artists. (4/x)"  
[X Link](https://x.com/_HoopClub/status/1972649861611941936) [@_HoopClub](/creator/x/_HoopClub) 2025-09-29T13:09Z XXX followers, XXX engagements


"Over the next XX years Candela would build $FILA into a multinational brand portfolio. By 2005 theyd cross the Atlantic and acquire one of the oldest companies in the US: #Ticonderoga the iconic yellow pencil brand every American knows. (5/x)"  
[X Link](https://x.com/_HoopClub/status/1972649877378384311) [@_HoopClub](/creator/x/_HoopClub) 2025-09-29T13:09Z XXX followers, XXX engagements


"Back in 2011 India was underdeveloped fragmented but growing fast. $FILA acquired a majority stake in a domestic small company $DOMS. The bet A future supply chain powerhouse. (6/x)"  
[X Link](https://x.com/_HoopClub/status/1972649892377141632) [@_HoopClub](/creator/x/_HoopClub) 2025-09-29T13:09Z XXX followers, XXX engagements


"Candelas playbook worked. $FILA scaled. Margins improved. Revenue diversified. Cash generation became a core feature. But until 2015 it was still private. That changed when $FILA went public via SPAC: (7/x)"  
[X Link](https://x.com/_HoopClub/status/1972649907346641262) [@_HoopClub](/creator/x/_HoopClub) 2025-09-29T13:09Z XXX followers, XXX engagements


"The listing gave $FILA a trampoline. It wasted no time: In 2016 alone the company added X new brands to its portfolio. The art supply division exploded in scale. The market noticed. Investors loved the story. (9/x)"  
[X Link](https://x.com/_HoopClub/status/1972649936614514831) [@_HoopClub](/creator/x/_HoopClub) 2025-09-29T13:09Z XXX followers, XXX engagements


"Scenario 2: $DOMS isnt just financial. Its strategic. $FILA and $DOMS are industrially integrated. - ROCE tells the story: FILA alone = 7.85%. DOMS = 24.3%. - Blended = 14.17%. That's 400bps above the cost of capital. (21/x)"  
[X Link](https://x.com/_HoopClub/status/1972650103782637842) [@_HoopClub](/creator/x/_HoopClub) 2025-09-29T13:10Z XXX followers, XXX engagements


"CEO Massimo Candela has hinted at this publicly in June 2025. The synergies between $FILA and $DOMS span manufacturing brand strength distribution and cost base. Its vertical complementary and profitable. (23/x)"  
[X Link](https://x.com/_HoopClub/status/1972650132207534562) [@_HoopClub](/creator/x/_HoopClub) 2025-09-29T13:10Z XXX followers, XXX engagements