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[@jordantwestecom](/creator/twitter/jordantwestecom)
"Here's one thing that I'm interested in after this debate. Who has learned from @CTtheDisrupter and implemented what he's preached over the years I know that I have taken a lot of gold from him and his methaodlogy personally. I wish he would have showed more screenshots. Anyway. thanks everyone for showing up"  
[X Link](https://x.com/jordantwestecom/status/1979286262591951302) [@jordantwestecom](/creator/x/jordantwestecom) 2025-10-17T20:39Z 4072 followers, 7216 engagements


"WRONG Most people think they need to hold XX% contribution margin forever but as Jeff Bezos said. you cant eat percentages. You need actual dollars in your pocket to pay staff buy inventory and grow. Watch the whole workshop below"  
[X Link](https://x.com/jordantwestecom/status/1975984347669987639) [@jordantwestecom](/creator/x/jordantwestecom) 2025-10-08T17:59Z 4030 followers, XXX engagements


"What most DTC brands think TikTok Shop is 😱 -A place to sell cheap junk -A nothing channel -A waste of time -A fad thatll fade What TikTok Shop actually is 🚀 -The best top-of-funnel engine a brand could dream of -Affiliate + influencer marketing. without the overhead -A built-in creator distribution channel that drives sales and awareness -Omnichannel fuel that boosts your Meta Google and email performance When you get TikTok Shop right it doesnt just sell products. It amplifies every other channel you run. Most brands are still ignoring it. The smart ones are using it to lower CAC"  
[X Link](https://x.com/jordantwestecom/status/1978883885300879452) [@jordantwestecom](/creator/x/jordantwestecom) 2025-10-16T18:00Z 3988 followers, 2312 engagements


"Working definitions we're working with today Six figures/day: $100000$999999 daily Meta ad spend sustained X consecutive days. Profitably: Positive contribution margin after COGS shipping payment fees ad spend; includes discounts/returns; attribution window disclosed (e.g. 7day click). High volume: XX netnew concepts/week or XX netnew hooks/edits/week; define your benchmark. Diverse creative: Variation across formats (UGC studio image carousel) angles (problem/solution social proof USP) hooks offers/CTAs durations and placements. Only way: Excludes alternative primary levers (media buying"  
[X Link](https://x.com/jordantwestecom/status/1979265710938632483) [@jordantwestecom](/creator/x/jordantwestecom) 2025-10-17T19:18Z 4052 followers, XXX engagements


"My agency (social commerce club) is now in the top X agencies for X out of X categories on TikTok shop (BRAG haha) We've driven tens of millions of incremental revenue on the channel (and just had our first X million dollar month for ONE brand) Most big DTC brands (and big brands in general) are ignoring the channel. BUT. It's A MASSIVE MISTAKE. Here's why BIG brands need to get on TikTok shop ASAP 👇 X. TOF CPM arbitrage. TikTok Shop is pure incremental reach right now. Youre buying top-of-funnel traffic at CPMs XX% cheaper than Meta. (becasue of creator content) and those impressions arent"  
[X Link](https://x.com/jordantwestecom/status/1976291830166598034) [@jordantwestecom](/creator/x/jordantwestecom) 2025-10-09T14:21Z 4063 followers, 2113 engagements


"@AaronOrendorff I agree - I'm going to follow up with @CTtheDisrupter and figure out why he didn't"  
[X Link](https://x.com/jordantwestecom/status/1979284892547715186) [@jordantwestecom](/creator/x/jordantwestecom) 2025-10-17T20:34Z 4071 followers, 2471 engagements


"In case you couldn't get in on the chat (there was a XXX person limit I dind't know about on Riverside haha OK. Heres a roundup of the most common comments from the great Meta ads debate of 2025 (and amounts mentioned lol) 🧠 Show the deck XX mentions 🧢 Nice deck / deck jokes XX mentions (the chat lost it here) 🚀 Launch more ads / Eugene Schwartz missile metaphors XX mentions 👶 Whose baby is that / Baby crying interruptions XX mentionsloooove ko olina 🕒 XX seconds timer jokes X mentions 📊 Show the ad account X mentions 🤯 Whats a cash flow cycle X mentions 🧑🏫 Science (said"  
[X Link](https://x.com/jordantwestecom/status/1979294075359760495) [@jordantwestecom](/creator/x/jordantwestecom) 2025-10-17T21:10Z 4066 followers, 5146 engagements


"@_phoenixha Phewwwww I just wanted to talk about why they all should be thinking about TikTok shop as a primary TOF and these dudes decided to talk about Meta creative diversity Wait the two are inextricably linked"  
[X Link](https://x.com/jordantwestecom/status/1979389298924531886) [@jordantwestecom](/creator/x/jordantwestecom) 2025-10-18T03:29Z 4061 followers, 1036 engagements


"What I was trying to talk about on todays debate But I couldnt get a word in edgewise 😆"  
[X Link](https://x.com/jordantwestecom/status/1979390554837520673) [@jordantwestecom](/creator/x/jordantwestecom) 2025-10-18T03:34Z 4071 followers, XXX engagements


"The Great Meta Creative Volume Debate - Jordan Menard Vs Prof. Charley T - Meta Ads Cage Match"  
[X Link](https://x.com/jordantwestecom/status/1979261822088937924) [@jordantwestecom](/creator/x/jordantwestecom) 2025-10-17T19:02Z 4072 followers, 244.8K engagements


"Definitions for everyone Six figures/day: $100000$999999 daily Meta ad spend sustained X consecutive days. Profitably: Positive contribution margin after COGS shipping payment fees ad spend; includes discounts/returns; attribution window disclosed (e.g. 7day click). High volume: XX netnew concepts/week or XX netnew hooks/edits/week; define your benchmark. Diverse creative: Variation across formats (UGC studio image carousel) angles (problem/solution social proof USP) hooks offers/CTAs durations and placements. Only way: Excludes alternative primary levers (media buying structure offer/price"  
[X Link](https://x.com/jordantwestecom/status/1979265864525611224) [@jordantwestecom](/creator/x/jordantwestecom) 2025-10-17T19:18Z 4072 followers, 4915 engagements


"VOTE NOW The great creative ad debate. The Resolution: Resolved: The only way to scale to six figures per day in ad spend on Meta profitably is with high volume of diverse creative"  
[X Link](https://x.com/jordantwestecom/status/1979275655696257407) [@jordantwestecom](/creator/x/jordantwestecom) 2025-10-17T19:57Z 4072 followers, 67.1K engagements


"This week at a glance in my world 😢🔥 (yes both emojis needed) X. Multiple partner meetings with larger agencies that want to partner with Social Commerce Club (my inbox is flooded) one of which I took while on this hike 😆🤷♂ X. Multiple XX figure brands in the background onboarding with Social Commerce Club and more in the wings. X. Had to make some really difficult people decisions for culture at SCC. X. Hosted one of the most watched cage match debates on x on creative diversity (over 35k views on that from yesterday) X. Dropped X new YouTube videos X. Most importantly spent lots of time"  
[X Link](https://x.com/jordantwestecom/status/1979637661762805933) [@jordantwestecom](/creator/x/jordantwestecom) 2025-10-18T19:56Z 4071 followers, 4177 engagements