# ![@v_praveen Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::109561698.png) @v_praveen Praveen Vaidyanathan

Praveen Vaidyanathan posts on X about saatchi, in the, how to, philosophy the most. They currently have [-----] followers and [---] posts still getting attention that total [--] engagements in the last [--] hours.

### Engagements: [--] [#](/creator/twitter::109561698/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::109561698/c:line/m:interactions.svg)

- [--] Week [-----] +327%
- [--] Months [------] -84%
- [--] Year [------] -86%

### Mentions: [--] [#](/creator/twitter::109561698/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::109561698/c:line/m:posts_active.svg)

- [--] Week [--] +200%
- [--] Months [--] -22%
- [--] Year [--] -29%

### Followers: [-----] [#](/creator/twitter::109561698/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::109561698/c:line/m:followers.svg)

- [--] Week [-----] no change
- [--] Month [-----] +0.18%
- [--] Months [-----] -0.14%
- [--] Year [-----] +0.55%

### CreatorRank: [---------] [#](/creator/twitter::109561698/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::109561698/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[agencies](/list/agencies)  #212 [fashion brands](/list/fashion-brands)  1.97% [stocks](/list/stocks)  1.97% [countries](/list/countries)  1.97% [technology brands](/list/technology-brands)  0.99% [financial services](/list/financial-services)  0.99% [finance](/list/finance)  0.99%

**Social topic influence**
[saatchi](/topic/saatchi) 4.43%, [in the](/topic/in-the) 3.45%, [how to](/topic/how-to) 2.96%, [philosophy](/topic/philosophy) 2.96%, [ogilvy](/topic/ogilvy) 2.46%, [basic](/topic/basic) 1.97%, [agencies](/topic/agencies) 1.97%, [business](/topic/business) 1.97%, [art](/topic/art) 1.97%, [apple](/topic/apple) 1.97%

**Top accounts mentioned or mentioned by**
[@davetrott](/creator/undefined) [@adcontrarian](/creator/undefined) [@profbyron](/creator/undefined) [@jimcarroll7](/creator/undefined) [@bbhlabs](/creator/undefined) [@groupthink](/creator/undefined) [@rshotton](/creator/undefined) [@simonveksner](/creator/undefined) [@markpollard](/creator/undefined) [@tomfgoodwin](/creator/undefined) [@markritson](/creator/undefined) [@tomroach](/creator/undefined) [@rorysutherland](/creator/undefined) [@gsp](/creator/undefined) [@bbhblacksheep](/creator/undefined) [@benkaywriter](/creator/undefined) [@robistyping](/creator/undefined) [@zacmartin](/creator/undefined) [@binetles](/creator/undefined) [@martinbeverley](/creator/undefined)

**Top assets mentioned**
[TripAdvisor, Inc. (TRIP)](/topic/$trip) [Accenture (ACN)](/topic/accenture) [BlackRock Inc (BLK)](/topic/blackrock)
### Top Social Posts
Top posts by engagements in the last [--] hours

"The essence of the creative process is essentially Darwinian its predisposed to randomness thriving on the sheer quantity of mutations via Matt Richtel's Inspired http://amzn.to/3NGiUe6 http://amzn.to/3NGiUe6"  
[X Link](https://x.com/v_praveen/status/2018636342222328185)  2026-02-03T10:43Z [----] followers, [---] engagements


"Move the ship; let go of the trivial via David Ogilvy http://amzn.to/4aEzmal http://amzn.to/4aEzmal"  
[X Link](https://x.com/v_praveen/status/2021068691753009429)  2026-02-10T03:48Z [----] followers, [---] engagements


"Principles of Saatchi & Saatchi via Andy Greenaway"  
[X Link](https://x.com/v_praveen/status/2022521765474484499)  2026-02-14T04:02Z [----] followers, [---] engagements


"Out in the real world your big numbers mean really small numbers. @AdContrarian"  
[X Link](https://x.com/anyuser/status/1156905469786693633)  2019-08-01T12:32Z [----] followers, [---] engagements


"Your creative brief is the first ad. (Jon Steel @GSP; John Hegarty @BBHblacksheep @BBHLabs)"  
[X Link](https://x.com/v_praveen/status/1172090119823810560)  2019-09-12T10:10Z [----] followers, [---] engagements


"Gap Adidas Booking Tripadvisor and a whole lot of brands course-correct strategies to go back to brand advertising after steering far into ineffective performance ads https://cnb.cx/37urR3f https://cnb.cx/37urR3f"  
[X Link](https://x.com/v_praveen/status/1198591965287321600)  2019-11-24T13:19Z [----] followers, [---] engagements


"This weirdly prescient [----] agency ad by Young & Rubicam captures what it's all about. via @BenKayWriter"  
[X Link](https://x.com/v_praveen/status/1219203990237450241)  2020-01-20T10:24Z [----] followers, [---] engagements


"Just as there are only [--] basic plots there are probably only [--] strategies or solutions for every brief. Two ECDs put together a bunch of cases for each of those [--] strategies so creatives can face the blank page and looming deadlines with confidence. http://deckofbrilliance.com/ http://deckofbrilliance.com/"  
[X Link](https://x.com/v_praveen/status/1232631135236165634)  2020-02-26T11:38Z [----] followers, [---] engagements


"To make great advertising an agency needs [--] things: [--] The management that wants it [--] The creative ppl who can make it [--] Crucially the clients who'll buy it Great clients make great agencies not the reverse (Ref. Honda/W+K) via McCabe E Bates I Chesters K Aitchison J"  
[X Link](https://x.com/v_praveen/status/1256916060478963712)  2020-05-03T11:58Z [----] followers, [---] engagements


"Creatives like investors prefer their briefs upside down via Dustin Lane (BMF M&C Saatchi) Simon Veksner (DDB BBH)"  
[X Link](https://x.com/v_praveen/status/1257104679462244352)  2020-05-04T00:28Z [----] followers, [---] engagements


"Andy Warhol Fay Weldon F. Scott Fitzgerald Salman Rushdie Mary Higgins Clark Martin Amis Ridley Scott David Fincher Alan Parker Helen Gurley Brown Spike Jonze Michel Gondry Hugh Hefner Jim Henson Tim Allen James Patterson Joseph Heller Alec Guinness. started in ad agencies"  
[X Link](https://x.com/anyuser/status/1259367162759843841)  2020-05-10T06:18Z [----] followers, [---] engagements


"Strategy is only as good as the creative. via Jon Steel #PraveensNotebook"  
[X Link](https://x.com/anyuser/status/1268786182244102144)  2020-06-05T06:06Z [----] followers, [---] engagements


"Strategy = the what Creative = the how via @davetrott @simonveksner #PraveensNotebook"  
[X Link](https://x.com/anyuser/status/1271309673694519297)  2020-06-12T05:13Z [----] followers, [---] engagements


"Framing problems: Like Einstein spend [--] mins in an hour defining your problem Once youve articulated the problem properly answers will flow naturally A trick to this craft: Start with the business issue and then explain why its happening via @GroupThink @robistyping"  
[X Link](https://x.com/v_praveen/status/1271635058672066565)  2020-06-13T02:46Z [----] followers, [---] engagements


"Good strategy is ruthlessly singular/single-minded. via @zacmartin"  
[X Link](https://x.com/v_praveen/status/1271994055644217345)  2020-06-14T02:33Z [----] followers, [---] engagements


"The curve of bullshit: Junior people in advertising and marketing want to sound more senior. So they use a lot of jargon and buzzwords Then as people become more confident in their ability and experience they park bullshit terms and speak like people again via Justin Lane"  
[X Link](https://x.com/v_praveen/status/1273806010159779840)  2020-06-19T02:33Z [----] followers, [---] engagements


"Copywriting as a craft is harder than writing books (Similarly advertising is harder than filmmaking) via @davetrott @rshotton"  
[X Link](https://x.com/v_praveen/status/1285838164184035329)  2020-07-22T07:24Z [----] followers, [---] engagements


"In advertising less is more (So yes say one thing and say it well) via Justin Lane"  
[X Link](https://x.com/v_praveen/status/1293002402497327104)  2020-08-11T01:52Z [----] followers, [---] engagements


"One of @BBHLabs' original creative brief format. via Leslie Butterfield's Excellence in Advertising"  
[X Link](https://x.com/v_praveen/status/1293176915306586112)  2020-08-11T13:26Z [----] followers, [---] engagements


"The basic architecture of how advertising works. via @BinetLes @martin_beverley"  
[X Link](https://x.com/v_praveen/status/1293362910303928320)  2020-08-12T01:45Z [----] followers, [---] engagements


"Ad bootcamp for young ad people and everyone else. PS there are no new ideas only combinations of prior ideas; so it's handy viewing even if you're amazing via @g_sehringer @MarkSareff http://bit.ly/3ay2gZf http://bit.ly/3ay2gZf"  
[X Link](https://x.com/v_praveen/status/1295535145420693504)  2020-08-18T01:37Z [----] followers, [---] engagements


"Long slogans short slogans via Al Ries"  
[X Link](https://x.com/v_praveen/status/1304330495799435265)  2020-09-11T08:06Z [----] followers, [---] engagements


"'Advertising attracts all the bright creative and ambitious young people leaving us mainly with the slow and the self-obsessed to become artists. Modern art is a disaster area. Never in the field of human history has so much been used by so many to say so little' Banksy"  
[X Link](https://x.com/v_praveen/status/1305048509444313088)  2020-09-13T07:39Z [----] followers, [---] engagements


"If you think creatives can't be CEOs you're wrong via @Schwartzie14 CEO @TBWAChiatNY #PraveensNotebook"  
[X Link](https://x.com/v_praveen/status/1310188407583207424)  2020-09-27T12:03Z [----] followers, [---] engagements


"How to judge an ad. via @davetrott #PraveensNotebook"  
[X Link](https://x.com/v_praveen/status/1313816273592094725)  2020-10-07T12:19Z [----] followers, [---] engagements


"Laws of advertising: [--] Nobody cares [--] If it's not seen it's useless [--] You need risk to stand out [--] Don't bore seduce [--] You can't create by committee [--] Quality over quantity [--] Tell the truth [--] Jargon = nothing [--] Pictures beat frames [--] Fun serious http://bit.ly/2WDwNz8 http://bit.ly/2WDwNz8"  
[X Link](https://x.com/anyuser/status/1318888026941005826)  2020-10-21T12:13Z [----] followers, [---] engagements


"'The story that planners must be able to define and tell (brilliantly). When these categories are tight when one thing flows into the other you've built the proverbial strategic fortress' via @heidi_hackemer"  
[X Link](https://x.com/v_praveen/status/1327521155079553025)  2020-11-14T07:58Z [----] followers, [---] engagements


"A take on planning. #PraveensNotebook"  
[X Link](https://x.com/v_praveen/status/1330277532596400133)  2020-11-21T22:30Z [----] followers, [---] engagements


"Great creative people go to great lengths to disguise their labour and make their work seem simple natural and obvious. via Henri Matisse @davetrott"  
[X Link](https://x.com/v_praveen/status/1333958142867095552)  2020-12-02T02:16Z [----] followers, [---] engagements


"Creatives like investors prefer their briefs upside down via Dustin Lane (BMF M&C Saatchi) Simon Veksner (DDB BBH)"  
[X Link](https://x.com/v_praveen/status/1334468204689690624)  2020-12-03T12:03Z [----] followers, [---] engagements


"The economics of a typical cup of coffee"  
[X Link](https://x.com/v_praveen/status/1342613139716669440)  2020-12-25T23:28Z [----] followers, [---] engagements


"'Many creative people crave a quiet environment because there is already plenty of noise inside their own heads' @leeclowsbeard"  
[X Link](https://x.com/anyuser/status/1342985397681307649)  2020-12-27T00:07Z [----] followers, [---] engagements


"BBH's @JimCarroll7 on hiring: 'Bring me fools and geniuses' Because The not very intelligent see a simple world The moderately intelligent complicate things The very intelligent simplify things And being simple / simplifying is a defining craft of our game via @GroupThink"  
[X Link](https://x.com/v_praveen/status/1347152953304440835)  2021-01-07T12:07Z [----] followers, [---] engagements


"Advertising has lost its charm because it's being taken too seriously via Cannes Lions Benoit Weisser"  
[X Link](https://x.com/v_praveen/status/1354945144953298962)  2021-01-29T00:11Z [----] followers, [---] engagements


"A bunch of feelings you can't explain. via @markpollard; Jocelyn Brady"  
[X Link](https://x.com/anyuser/status/1368177151103688707)  2021-03-06T12:30Z [----] followers, [---] engagements


"25 behavioural biases. From @rshotton's The Choice Factory; via @alexjmurrell"  
[X Link](https://x.com/v_praveen/status/1393466825590013952)  2021-05-15T07:22Z [----] followers, [---] engagements


"The Crispin Porter + Bogusky approach to advertising via Jonas Winnenmark and Tobias Carlson Creative Directors CP+B"  
[X Link](https://x.com/v_praveen/status/1417809788897878030)  2021-07-21T11:32Z [----] followers, [---] engagements


"Advertising may influence behaviour simply by creating fame; it doesn't have to contain a 'message' via BMP planning legend Paul Feldwick referencing @ProfByron in IPA's How Does Advertising Work"  
[X Link](https://x.com/v_praveen/status/1420921438115037185)  2021-07-30T01:37Z [----] followers, [---] engagements


"'All the pitches I've been on can be summed up in this graph' BBH planning legend @JimCarroll7 via @APGLondon"  
[X Link](https://x.com/v_praveen/status/1427904959450861571)  2021-08-18T08:07Z [----] followers, [---] engagements


"'Advertising has never felt like a smaller less important more tactical less idea driven business. Did we all just give up [--] years ago and start looking at spreadsheets to evaluate the wonder we could bring about. What happened to craft ideas or boldness' @tomfgoodwin"  
[X Link](https://x.com/v_praveen/status/1433222769110622210)  2021-09-02T00:18Z [----] followers, [---] engagements


"The arc of marketing. via Potta Findikidis; @markritson"  
[X Link](https://x.com/v_praveen/status/1434306263190368256)  2021-09-05T00:03Z [----] followers, [---] engagements


"Marketing truths we routinely overlook many drawn from @ProfByron via @adliterate CSO Saatchi & Saatchi"  
[X Link](https://x.com/v_praveen/status/1455048162977058819)  2021-11-01T05:44Z [----] followers, [---] engagements


"A strategy cookbook distilling [--] years of planning learnings via Craig Mawdsley and Bridget Angear ex CSOs AMV BBDO"  
[X Link](https://x.com/v_praveen/status/1457847432838979584)  2021-11-08T23:08Z [----] followers, [---] engagements


"Briefs ought to be creative before they get anywhere near the 'creative department' i.e. don't just relay reframe via @davetrott"  
[X Link](https://x.com/v_praveen/status/1474921517058170880)  2021-12-26T01:54Z [----] followers, [---] engagements


"An M&C Saatchi creative brief reflecting their agency philosophy: brutal simplicity of thought via Leon Phang"  
[X Link](https://x.com/anyuser/status/1477061573101252609)  2021-12-31T23:38Z [----] followers, [---] engagements


"Insights arent just observations; theyre constructed from the nooks and crannies of human behaviour via Luke Sullivan Fallon The Martin Agency"  
[X Link](https://x.com/v_praveen/status/1484753249463062529)  2022-01-22T05:02Z [----] followers, [---] engagements


"A BBH creative brief via Leon Phang"  
[X Link](https://x.com/v_praveen/status/1493390791296827393)  2022-02-15T01:04Z [----] followers, [---] engagements


"LEGO brand on a page via @WarJessEagle"  
[X Link](https://x.com/v_praveen/status/1494132727297507329)  2022-02-17T02:12Z [----] followers, [---] engagements


"Planning = simplify (the what) Creative = exaggerate (the how) via @davetrott"  
[X Link](https://x.com/v_praveen/status/1494914362691452932)  2022-02-19T05:58Z [----] followers, [---] engagements


"Original presentation for Old Spice's 'The Man Your Man Could Smell Like' by Eric Kallman (copywriter) and Craig Allen (art director); they ended up producing 90% of the script probably because it escaped research / focus group testing via Britton Taylor Planning Director W+K"  
[X Link](https://x.com/v_praveen/status/1500998937003847680)  2022-03-08T00:56Z [----] followers, [---] engagements


"Ads of the ad agency of @georget20"  
[X Link](https://x.com/v_praveen/status/1503353682033012742)  2022-03-14T12:53Z [----] followers, [---] engagements


"Re: advertising is dead via @ProfByron"  
[X Link](https://x.com/v_praveen/status/1506439899842740226)  2022-03-23T01:17Z [----] followers, [---] engagements


"Trends take you to places where you can end up like everyone else via Brodie Evans"  
[X Link](https://x.com/anyuser/status/1519928519190773760)  2022-04-29T06:36Z [----] followers, [---] engagements


"What marketing people mean when they talk. via @AdContrarian"  
[X Link](https://x.com/v_praveen/status/1521288078903889921)  2022-05-03T00:38Z [----] followers, [---] engagements


"A brand manifesto is one way to articulate your strategy as a narrative and thinking of strategies as narratives can be useful via @EmilyPenny"  
[X Link](https://x.com/v_praveen/status/1523123803991449601)  2022-05-08T02:13Z [----] followers, [---] engagements


"Start with: people don't care via @BrandDNA ft. Sarah Carter Planning Partner adam&eveDDB"  
[X Link](https://x.com/anyuser/status/1537306075770535936)  2022-06-16T05:28Z [----] followers, [---] engagements


"Another expression of the funnel to clarify the idea that building mental availability isn't just an awareness thing it's the fundamental role of advertising via @tomroach"  
[X Link](https://x.com/v_praveen/status/1549213602149965824)  2022-07-19T02:04Z [----] followers, [---] engagements


"Consider mental availability before persuasion via Prof. Jenni Romaniuk #PraveensNotebook"  
[X Link](https://x.com/v_praveen/status/1571169522597363712)  2022-09-17T16:09Z [----] followers, [---] engagements


"The ad industry's creativity and effectiveness crisis is partly because we've forgotten how to make people laugh via @DomBoyd https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/brand-marketing/why-isnt-advertising-funny-anymore/amp/ https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/brand-marketing/why-isnt-advertising-funny-anymore/amp/"  
[X Link](https://x.com/anyuser/status/1591311279750250496)  2022-11-12T06:05Z [----] followers, [---] engagements


"If 'Lemon' was written today via @Dr_Draper"  
[X Link](https://x.com/v_praveen/status/1634305913728237572)  2023-03-10T21:31Z [----] followers, 39.7K engagements


"The ad agency lifecycle via Mark Green"  
[X Link](https://x.com/anyuser/status/1645888162659463172)  2023-04-11T20:34Z [----] followers, 27.4K engagements


"Some creative shop sites with teeth pizzazz weird 🐸 ⚡🐈🚀 🌪 👾 🔍🐻 🦅 🔥 🐒 🐙 🍿 👽 https://www.adultswim.com/ https://www.rajeevbasu.com/ https://beareaglefire.com/ https://www.uncommon.london/ https://howatsonco.com.au/ https://mischiefusa.com/ https://mschf.com/ https://www.adultswim.com/ https://www.rajeevbasu.com/ https://beareaglefire.com/ https://www.uncommon.london/ https://howatsonco.com.au/ https://mischiefusa.com/ https://mschf.com/"  
[X Link](https://x.com/v_praveen/status/1679134576948436992)  2023-07-12T14:24Z [----] followers, [---] engagements


"The ad agency lifecycle via Mark Chan"  
[X Link](https://x.com/v_praveen/status/1679568338022694913)  2023-07-13T19:07Z [----] followers, 33.9K engagements


"Unlike Western advertising Japanese advertising does not spoon-feed audiences with the logical path. I.e while Western ads resemble a maths problem with a single answer Japanese ads are more like poems allowing interpretations via Mark Tungate ft. Kunihiko Tainaka in Adland"  
[X Link](https://x.com/anyuser/status/1700508812371992761)  2023-09-09T13:57Z [----] followers, 23.1K engagements


"Not all brands need purpose porpoise https://www.marketingweek.com/unilever-ceo-stop-force-fitting-purpose-brands/ https://www.marketingweek.com/unilever-ceo-stop-force-fitting-purpose-brands/"  
[X Link](https://x.com/anyuser/status/1718711118758342927)  2023-10-29T19:27Z [----] followers, 34.2K engagements


"Planning = simplify (the what) Creative = exaggerate (the how) via @davetrott"  
[X Link](https://x.com/v_praveen/status/1720514232926793934)  2023-11-03T18:52Z [----] followers, 16.6K engagements


"Strategy is the craft of honing a set of answers to five interlinked questions that reinforce one another via @RogerLMartin and A.G Lafley in Playing to Win: How Strategy Really Works http://amzn.to/46Uel7o http://amzn.to/46Uel7o"  
[X Link](https://x.com/v_praveen/status/1721359854311477586)  2023-11-06T02:52Z [----] followers, 14.2K engagements


""In [----] Reebok and Nike had the same share. Reeboks line: Because Life Is Not A Spectator Sport. Nike launched: Just Do It Reebok changed its mantra [--] times in [--] decades. Nike didnt. Nike is now worth $31.3b Reebok $2.5b. Continuity beats reinvention" via John Hegarty"  
[X Link](https://x.com/anyuser/status/1727806979270377860)  2023-11-23T21:50Z [----] followers, 25.7K engagements


"92 decks on [----] trends from Accenture BlackRock EY Expedia Fidelity Gartner Goldman Mercer WGSN etc. via Dan Barker ht MacFarland https://lnkd.in/ew2966FN https://lnkd.in/ew2966FN"  
[X Link](https://x.com/anyuser/status/1733953182240485624)  2023-12-10T20:53Z [----] followers, 21.4K engagements


"The planner manifesto via Matt Waksman Head of Strategy Ogilvy UK"  
[X Link](https://x.com/anyuser/status/1742629564600517113)  2024-01-03T19:30Z [----] followers, 39.9K engagements


"Strategy is the thing Tim Nudd ft. Tor Myhren VP Marketing Apple"  
[X Link](https://x.com/anyuser/status/1746937832940392526)  2024-01-15T16:50Z [----] followers, 11.1K engagements


"Strategy = the what Creative = the how via @davetrott"  
[X Link](https://x.com/v_praveen/status/1761293855163584673)  2024-02-24T07:35Z [----] followers, 13.9K engagements


"All 'comms strategy' is the same find a new combination of three alliterative words to recycle the same strategy thinking again and again via Joe Burns"  
[X Link](https://x.com/v_praveen/status/1779331874927853809)  2024-04-14T02:12Z [----] followers, 11.8K engagements


"Brand value isn't created by efficiency via John Hegarty"  
[X Link](https://x.com/v_praveen/status/1783400683338879044)  2024-04-25T07:40Z [----] followers, 12.6K engagements


"Broad entertaining ads lead to better recall and positive feelings while narrow self-important ones backfire via Andrew Tindall System1"  
[X Link](https://x.com/anyuser/status/1787082221096190121)  2024-05-05T11:29Z [----] followers, 16.8K engagements


"Ambition reduced to lifelong mortgage for a modest home mocks human ingenuity via @rorysutherland https://www.spectator.co.uk/article/louis-xiv-would-envy-your-life/ https://www.spectator.co.uk/article/louis-xiv-would-envy-your-life/"  
[X Link](https://x.com/v_praveen/status/1788927010775118093)  2024-05-10T13:40Z [----] followers, 28K engagements


"Advertising is essentially precision guessing and like real scientists good creatives and planners solve problems with intuitive leaps logic comes last via @AdContrarian"  
[X Link](https://x.com/v_praveen/status/1792102012752118230)  2024-05-19T07:56Z [----] followers, 10.1K engagements


"Ways to a crafty tagline. via Jason Bagley former ECD W+K"  
[X Link](https://x.com/anyuser/status/1807587151087055320)  2024-07-01T01:28Z [----] followers, 46.4K engagements


"100 timeless plots via Nathan Baugh"  
[X Link](https://x.com/v_praveen/status/1811186411640705224)  2024-07-10T23:51Z [----] followers, 38.6K engagements


"Sir John Hegarty's creative manifesto via Kris Andrew Small + WeTransfer"  
[X Link](https://x.com/v_praveen/status/1816259128911945826)  2024-07-24T23:48Z [----] followers, 49.8K engagements


"Advertising has lost its purpose to clients because it doesn't do what it sells via Guy Barnett reflecting on [--] years in the ad game"  
[X Link](https://x.com/v_praveen/status/1817726902104359102)  2024-07-29T01:00Z [----] followers, 78.1K engagements


"Better ads come from realising that advertising is no more important than baked beans via Jim Riswold W+K"  
[X Link](https://x.com/anyuser/status/1822974661950669081)  2024-08-12T12:33Z [----] followers, 19.5K engagements


"Strategy over tactics via @janthonylong"  
[X Link](https://x.com/v_praveen/status/1830177822952079784)  2024-09-01T09:36Z [----] followers, 15.6K engagements


"Approach your work with the humility and curiosity of a beginner not the assumptions of an expert via Jason Bagley ft. Dan Wieden's philosophy for W+K"  
[X Link](https://x.com/anyuser/status/1830589670515970243)  2024-09-02T12:52Z [----] followers, 11.3K engagements


"Strategy doesn't need [---] slides insecurity does via Leon Phang ft. Jung von Matt's strategic brevity"  
[X Link](https://x.com/anyuser/status/1830773654231359765)  2024-09-03T01:03Z [----] followers, 20.8K engagements


"When brands 'champion' culture. via @alexkrokus"  
[X Link](https://x.com/v_praveen/status/1831546865319604406)  2024-09-05T04:16Z [----] followers, 21.4K engagements


"Some [--] rhetorical devices behind 300+ taglines via Shlom Genchin"  
[X Link](https://x.com/v_praveen/status/1834923180378538477)  2024-09-14T11:52Z [----] followers, 13.9K engagements


"The planner manifesto via Matthew Waksman Head of Strategy Ogilvy UK"  
[X Link](https://x.com/anyuser/status/1860848826346877250)  2024-11-25T00:51Z [----] followers, 24.3K engagements


"The ad industry's real measure of success work recognised by the masses has been replaced by meaningless awards for obscure campaigns straying far from the intrinsic point of the industry via Ben Kay http://mediacatmagazine.co.uk/the-taxi-test/ http://mediacatmagazine.co.uk/the-taxi-test/"  
[X Link](https://x.com/v_praveen/status/1864527776944148719)  2024-12-05T04:30Z [----] followers, 20.9K engagements


"The two departments of every agency via The Wrong Agency Sweden"  
[X Link](https://x.com/anyuser/status/1866624105992294729)  2024-12-10T23:20Z [----] followers, 10.7K engagements


"Advertising requires dedication but isn't 'real' hard work and you should hire on hard work not talent via @davetrott"  
[X Link](https://x.com/v_praveen/status/1871892218342171018)  2024-12-25T12:14Z [----] followers, [----] engagements


"Advertising is Hegelian; there are no new ideas only better ones via the W+K copywriting legend Jim Riswold #PraveensNotebook"  
[X Link](https://x.com/v_praveen/status/1893943655716589727)  2025-02-24T08:38Z [----] followers, 14.6K engagements


"Its okay to be an ad agency that makes ads via Kevin Chesters"  
[X Link](https://x.com/v_praveen/status/1899454795556983276)  2025-03-11T13:38Z [----] followers, [----] engagements


"Every agency has more or less the same process they just come up with different answers via Cabell Harris"  
[X Link](https://x.com/v_praveen/status/1902156813291946164)  2025-03-19T00:34Z [----] followers, 10.7K engagements


"Pleased to make the cut in the Recess Creative Playbook [----] Thanks for the add Alex Morris and Recess Creative Club https://www.cometorecess.com/playbook2026 https://www.cometorecess.com/playbook2026"  
[X Link](https://x.com/v_praveen/status/2013808784825557281)  2026-01-21T03:00Z [----] followers, [---] engagements


"@RichardDawkins; @SamHarrisOrg women protest against the forced wearing of the hijab in Iran [----]. #religion"  
[X Link](https://x.com/v_praveen/status/676069860049334272)  2015-12-13T16:03Z [----] followers, [----] engagements


"Poets write honestly about everything. Everything except money and their lack of it. http://bit.ly/2kgw8CD http://bit.ly/2kgw8CD"  
[X Link](https://x.com/v_praveen/status/830781226843795456)  2017-02-12T14:10Z [----] followers, [---] engagements


"P&G says 'precision targeting' the great value proposition of adtech is actually harmful to their marketing efforts http://bit.ly/2kkJhdU http://bit.ly/2kkJhdU"  
[X Link](https://x.com/v_praveen/status/831251792050712580)  2017-02-13T21:20Z [----] followers, [---] engagements


"Apple never cared what its customers thought or wanted. Instead it told them what to like and how to like it #design http://theatln.tc/2kGc8W7 http://theatln.tc/2kGc8W7"  
[X Link](https://x.com/v_praveen/status/831517229476900864)  2017-02-14T14:55Z [----] followers, [---] engagements


"Old people. via @SoLeanDion"  
[X Link](https://x.com/v_praveen/status/831804775779930112)  2017-02-15T09:58Z [----] followers, [---] engagements


"Love is like cocaine http://bit.ly/2kJ5NJH http://bit.ly/2kJ5NJH"  
[X Link](https://x.com/v_praveen/status/831819786350911488)  2017-02-15T10:57Z [----] followers, [---] engagements


"A spider's mind isn't fully confined to its head they offload brain tasks to their webs #Putnam #philosophy #Matrix http://bit.ly/2syCRYO http://bit.ly/2syCRYO"  
[X Link](https://x.com/anyuser/status/872015550301573120)  2017-06-06T09:01Z [----] followers, [---] engagements


"I just published Ad agency philosophies and taglines of the global [---] https://medium.com/p/ad-agency-philosophies-and-taglines-of-the-global-700-7149864b8cf3 https://medium.com/p/ad-agency-philosophies-and-taglines-of-the-global-700-7149864b8cf3"  
[X Link](https://x.com/v_praveen/status/1025738373481345025)  2018-08-04T13:41Z [----] followers, [---] engagements


"Sir John Hegarty's creative manifesto via Kris Andrew Small + WeTransfer"  
[X Link](https://x.com/v_praveen/status/1816259128911945826)  2024-07-24T23:48Z [----] followers, 49.8K engagements


"@RichardDawkins; @SamHarrisOrg women protest against the forced wearing of the hijab in Iran [----]. #religion"  
[X Link](https://x.com/v_praveen/status/676069860049334272)  2015-12-13T16:03Z [----] followers, [----] engagements


"Ad bootcamp for young ad people and everyone else. PS there are no new ideas only combinations of prior ideas; so it's handy viewing even if you're amazing via @g_sehringer @MarkSareff http://bit.ly/3ay2gZf http://bit.ly/3ay2gZf"  
[X Link](https://x.com/v_praveen/status/1295535145420693504)  2020-08-18T01:37Z [----] followers, [---] engagements


"Poets write honestly about everything. Everything except money and their lack of it. http://bit.ly/2kgw8CD http://bit.ly/2kgw8CD"  
[X Link](https://x.com/v_praveen/status/830781226843795456)  2017-02-12T14:10Z [----] followers, [---] engagements


"Advertising has lost its purpose to clients because it doesn't do what it sells via Guy Barnett reflecting on [--] years in the ad game"  
[X Link](https://x.com/v_praveen/status/1817726902104359102)  2024-07-29T01:00Z [----] followers, 78.1K engagements


"Laws of advertising: [--] Nobody cares [--] If it's not seen it's useless [--] You need risk to stand out [--] Don't bore seduce [--] You can't create by committee [--] Quality over quantity [--] Tell the truth [--] Jargon = nothing [--] Pictures beat frames [--] Fun serious http://bit.ly/2WDwNz8 http://bit.ly/2WDwNz8"  
[X Link](https://x.com/anyuser/status/1318888026941005826)  2020-10-21T12:13Z [----] followers, [---] engagements


"25 points on the rise and fall of brand purpose http://bit.ly/2JVd8Xu http://bit.ly/2JVd8Xu"  
[X Link](https://x.com/v_praveen/status/1112685115279314944)  2019-04-01T11:56Z [----] followers, [---] engagements


"The planner manifesto via Matt Waksman Head of Strategy Ogilvy UK"  
[X Link](https://x.com/anyuser/status/1742629564600517113)  2024-01-03T19:30Z [----] followers, 39.9K engagements


"Strategy = the what Creative = the how via @davetrott @simonveksner #PraveensNotebook"  
[X Link](https://x.com/anyuser/status/1271309673694519297)  2020-06-12T05:13Z [----] followers, [---] engagements


"Just as there are only [--] basic plots there are probably only [--] strategies or solutions for every brief. Two ECDs put together a bunch of cases for each of those [--] strategies so creatives can face the blank page and looming deadlines with confidence. http://deckofbrilliance.com/ http://deckofbrilliance.com/"  
[X Link](https://x.com/v_praveen/status/1232631135236165634)  2020-02-26T11:38Z [----] followers, [---] engagements


"When brands 'champion' culture. via @alexkrokus"  
[X Link](https://x.com/v_praveen/status/1831546865319604406)  2024-09-05T04:16Z [----] followers, 21.4K engagements


"What marketing people mean when they talk. via @AdContrarian"  
[X Link](https://x.com/v_praveen/status/1521288078903889921)  2022-05-03T00:38Z [----] followers, [---] engagements


"Your creative brief is the first ad. (Jon Steel @GSP; John Hegarty @BBHblacksheep @BBHLabs)"  
[X Link](https://x.com/v_praveen/status/1172090119823810560)  2019-09-12T10:10Z [----] followers, [---] engagements


"Ways to a crafty tagline. via Jason Bagley former ECD W+K"  
[X Link](https://x.com/anyuser/status/1807587151087055320)  2024-07-01T01:28Z [----] followers, 46.4K engagements


"The basic architecture of how advertising works. via @BinetLes @martin_beverley"  
[X Link](https://x.com/v_praveen/status/1293362910303928320)  2020-08-12T01:45Z [----] followers, [---] engagements


"Useful thoughts from many mentors @davetrott @shanesmith30 @mweigel @tomfgoodwin @JimCarroll7 @AdContrarian @faris @davetrott @tomroach @undermanager @markpollard @markritson @rshotton @juliancole @simonveksner @rorysutherland @MelanieArrow @Robertc1970. Thank you"  
[X Link](https://x.com/v_praveen/status/1097839033416331264)  2019-02-19T12:43Z [----] followers, [---] engagements


"Strategy doesn't need [---] slides insecurity does via Leon Phang ft. Jung von Matt's strategic brevity"  
[X Link](https://x.com/anyuser/status/1830773654231359765)  2024-09-03T01:03Z [----] followers, 20.8K engagements


"The curve of bullshit: Junior people in advertising and marketing want to sound more senior. So they use a lot of jargon and buzzwords Then as people become more confident in their ability and experience they park bullshit terms and speak like people again via Justin Lane"  
[X Link](https://x.com/v_praveen/status/1273806010159779840)  2020-06-19T02:33Z [----] followers, [---] engagements


"The ad agency lifecycle via Mark Green"  
[X Link](https://x.com/anyuser/status/1645888162659463172)  2023-04-11T20:34Z [----] followers, 27.4K engagements


"If 'Lemon' was written today via @Dr_Draper"  
[X Link](https://x.com/v_praveen/status/1634305913728237572)  2023-03-10T21:31Z [----] followers, 39.7K engagements


"A strategy cookbook distilling [--] years of planning learnings via Craig Mawdsley and Bridget Angear ex CSOs AMV BBDO"  
[X Link](https://x.com/v_praveen/status/1457847432838979584)  2021-11-08T23:08Z [----] followers, [---] engagements


"Framing problems: Like Einstein spend [--] mins in an hour defining your problem Once youve articulated the problem properly answers will flow naturally A trick to this craft: Start with the business issue and then explain why its happening via @GroupThink @robistyping"  
[X Link](https://x.com/v_praveen/status/1271635058672066565)  2020-06-13T02:46Z [----] followers, [---] engagements


"Advertising has lost its charm because it's being taken too seriously via Cannes Lions Benoit Weisser"  
[X Link](https://x.com/v_praveen/status/1354945144953298962)  2021-01-29T00:11Z [----] followers, [---] engagements


"Andy Warhol Fay Weldon F. Scott Fitzgerald Salman Rushdie Mary Higgins Clark Martin Amis Ridley Scott David Fincher Alan Parker Helen Gurley Brown Spike Jonze Michel Gondry Hugh Hefner Jim Henson Tim Allen James Patterson Joseph Heller Alec Guinness. started in ad agencies"  
[X Link](https://x.com/anyuser/status/1259367162759843841)  2020-05-10T06:18Z [----] followers, [---] engagements


"The ad agency lifecycle via Mark Chan"  
[X Link](https://x.com/v_praveen/status/1679568338022694913)  2023-07-13T19:07Z [----] followers, 33.9K engagements


"Strategy over tactics via @janthonylong"  
[X Link](https://x.com/v_praveen/status/1830177822952079784)  2024-09-01T09:36Z [----] followers, 15.6K engagements


"Planning = simplify (the what) Creative = exaggerate (the how) via @davetrott"  
[X Link](https://x.com/v_praveen/status/1494914362691452932)  2022-02-19T05:58Z [----] followers, [---] engagements


"Trends take you to places where you can end up like everyone else via Brodie Evans"  
[X Link](https://x.com/anyuser/status/1519928519190773760)  2022-04-29T06:36Z [----] followers, [---] engagements


"Good strategy is ruthlessly singular/single-minded. via @zacmartin"  
[X Link](https://x.com/v_praveen/status/1271994055644217345)  2020-06-14T02:33Z [----] followers, [---] engagements


"One of @BBHLabs' original creative brief format. via Leslie Butterfield's Excellence in Advertising"  
[X Link](https://x.com/v_praveen/status/1293176915306586112)  2020-08-11T13:26Z [----] followers, [---] engagements


"A take on planning. #PraveensNotebook"  
[X Link](https://x.com/v_praveen/status/1330277532596400133)  2020-11-21T22:30Z [----] followers, [---] engagements


"The planner manifesto via Matthew Waksman Head of Strategy Ogilvy UK"  
[X Link](https://x.com/anyuser/status/1860848826346877250)  2024-11-25T00:51Z [----] followers, 24.3K engagements


"The arc of marketing. via Potta Findikidis; @markritson"  
[X Link](https://x.com/v_praveen/status/1434306263190368256)  2021-09-05T00:03Z [----] followers, [---] engagements


"If you think creatives can't be CEOs you're wrong via @Schwartzie14 CEO @TBWAChiatNY #PraveensNotebook"  
[X Link](https://x.com/v_praveen/status/1310188407583207424)  2020-09-27T12:03Z [----] followers, [---] engagements


"Marketing truths we routinely overlook many drawn from @ProfByron via @adliterate CSO Saatchi & Saatchi"  
[X Link](https://x.com/v_praveen/status/1455048162977058819)  2021-11-01T05:44Z [----] followers, [---] engagements


"Insights arent just observations; theyre constructed from the nooks and crannies of human behaviour via Luke Sullivan Fallon The Martin Agency"  
[X Link](https://x.com/v_praveen/status/1484753249463062529)  2022-01-22T05:02Z [----] followers, [---] engagements


"Strategy is only as good as the creative. via Jon Steel #PraveensNotebook"  
[X Link](https://x.com/anyuser/status/1268786182244102144)  2020-06-05T06:06Z [----] followers, [---] engagements


"Strategy = the what Creative = the how via @davetrott"  
[X Link](https://x.com/v_praveen/status/1761293855163584673)  2024-02-24T07:35Z [----] followers, 13.9K engagements


"A bunch of feelings you can't explain. via @markpollard; Jocelyn Brady"  
[X Link](https://x.com/anyuser/status/1368177151103688707)  2021-03-06T12:30Z [----] followers, [---] engagements


"Planning = simplify (the what) Creative = exaggerate (the how) via @davetrott"  
[X Link](https://x.com/v_praveen/status/1720514232926793934)  2023-11-03T18:52Z [----] followers, 16.6K engagements


"Another expression of the funnel to clarify the idea that building mental availability isn't just an awareness thing it's the fundamental role of advertising via @tomroach"  
[X Link](https://x.com/v_praveen/status/1549213602149965824)  2022-07-19T02:04Z [----] followers, [---] engagements


"'Advertising has never felt like a smaller less important more tactical less idea driven business. Did we all just give up [--] years ago and start looking at spreadsheets to evaluate the wonder we could bring about. What happened to craft ideas or boldness' @tomfgoodwin"  
[X Link](https://x.com/v_praveen/status/1433222769110622210)  2021-09-02T00:18Z [----] followers, [---] engagements


"A brand manifesto is one way to articulate your strategy as a narrative and thinking of strategies as narratives can be useful via @EmilyPenny"  
[X Link](https://x.com/v_praveen/status/1523123803991449601)  2022-05-08T02:13Z [----] followers, [---] engagements


"The Crispin Porter + Bogusky approach to advertising via Jonas Winnenmark and Tobias Carlson Creative Directors CP+B"  
[X Link](https://x.com/v_praveen/status/1417809788897878030)  2021-07-21T11:32Z [----] followers, [---] engagements


"A BBH creative brief via Leon Phang"  
[X Link](https://x.com/v_praveen/status/1493390791296827393)  2022-02-15T01:04Z [----] followers, [---] engagements


"100 timeless plots via Nathan Baugh"  
[X Link](https://x.com/v_praveen/status/1811186411640705224)  2024-07-10T23:51Z [----] followers, 38.6K engagements


"Ambition reduced to lifelong mortgage for a modest home mocks human ingenuity via @rorysutherland https://www.spectator.co.uk/article/louis-xiv-would-envy-your-life/ https://www.spectator.co.uk/article/louis-xiv-would-envy-your-life/"  
[X Link](https://x.com/v_praveen/status/1788927010775118093)  2024-05-10T13:40Z [----] followers, 28K engagements


"Creatives like investors prefer their briefs upside down via Dustin Lane (BMF M&C Saatchi) Simon Veksner (DDB BBH)"  
[X Link](https://x.com/v_praveen/status/1334468204689690624)  2020-12-03T12:03Z [----] followers, [---] engagements


"'All the pitches I've been on can be summed up in this graph' BBH planning legend @JimCarroll7 via @APGLondon"  
[X Link](https://x.com/v_praveen/status/1427904959450861571)  2021-08-18T08:07Z [----] followers, [---] engagements


"Out in the real world your big numbers mean really small numbers. @AdContrarian"  
[X Link](https://x.com/anyuser/status/1156905469786693633)  2019-08-01T12:32Z [----] followers, [---] engagements


"92 decks on [----] trends from Accenture BlackRock EY Expedia Fidelity Gartner Goldman Mercer WGSN etc. via Dan Barker ht MacFarland https://lnkd.in/ew2966FN https://lnkd.in/ew2966FN"  
[X Link](https://x.com/anyuser/status/1733953182240485624)  2023-12-10T20:53Z [----] followers, 21.4K engagements


"The ad industry's real measure of success work recognised by the masses has been replaced by meaningless awards for obscure campaigns straying far from the intrinsic point of the industry via Ben Kay http://mediacatmagazine.co.uk/the-taxi-test/ http://mediacatmagazine.co.uk/the-taxi-test/"  
[X Link](https://x.com/v_praveen/status/1864527776944148719)  2024-12-05T04:30Z [----] followers, 20.9K engagements


"Strategy is the thing Tim Nudd ft. Tor Myhren VP Marketing Apple"  
[X Link](https://x.com/anyuser/status/1746937832940392526)  2024-01-15T16:50Z [----] followers, 11.1K engagements


"Original presentation for Old Spice's 'The Man Your Man Could Smell Like' by Eric Kallman (copywriter) and Craig Allen (art director); they ended up producing 90% of the script probably because it escaped research / focus group testing via Britton Taylor Planning Director W+K"  
[X Link](https://x.com/v_praveen/status/1500998937003847680)  2022-03-08T00:56Z [----] followers, [---] engagements


"25 behavioural biases. From @rshotton's The Choice Factory; via @alexjmurrell"  
[X Link](https://x.com/v_praveen/status/1393466825590013952)  2021-05-15T07:22Z [----] followers, [---] engagements


"To make great advertising an agency needs [--] things: [--] The management that wants it [--] The creative ppl who can make it [--] Crucially the clients who'll buy it Great clients make great agencies not the reverse (Ref. Honda/W+K) via McCabe E Bates I Chesters K Aitchison J"  
[X Link](https://x.com/v_praveen/status/1256916060478963712)  2020-05-03T11:58Z [----] followers, [---] engagements


"Not all brands need purpose porpoise https://www.marketingweek.com/unilever-ceo-stop-force-fitting-purpose-brands/ https://www.marketingweek.com/unilever-ceo-stop-force-fitting-purpose-brands/"  
[X Link](https://x.com/anyuser/status/1718711118758342927)  2023-10-29T19:27Z [----] followers, 34.2K engagements


"Advertising is Hegelian; there are no new ideas only better ones via the W+K copywriting legend Jim Riswold #PraveensNotebook"  
[X Link](https://x.com/v_praveen/status/1893943655716589727)  2025-02-24T08:38Z [----] followers, 14.6K engagements


""In [----] Reebok and Nike had the same share. Reeboks line: Because Life Is Not A Spectator Sport. Nike launched: Just Do It Reebok changed its mantra [--] times in [--] decades. Nike didnt. Nike is now worth $31.3b Reebok $2.5b. Continuity beats reinvention" via John Hegarty"  
[X Link](https://x.com/anyuser/status/1727806979270377860)  2023-11-23T21:50Z [----] followers, 25.7K engagements


"Advertising requires dedication but isn't 'real' hard work and you should hire on hard work not talent via @davetrott"  
[X Link](https://x.com/v_praveen/status/1871892218342171018)  2024-12-25T12:14Z [----] followers, [----] engagements


"LEGO brand on a page via @WarJessEagle"  
[X Link](https://x.com/v_praveen/status/1494132727297507329)  2022-02-17T02:12Z [----] followers, [---] engagements


"Love is like cocaine http://bit.ly/2kJ5NJH http://bit.ly/2kJ5NJH"  
[X Link](https://x.com/v_praveen/status/831819786350911488)  2017-02-15T10:57Z [----] followers, [---] engagements


"Re: advertising is dead via @ProfByron"  
[X Link](https://x.com/v_praveen/status/1506439899842740226)  2022-03-23T01:17Z [----] followers, [---] engagements


"All 'comms strategy' is the same find a new combination of three alliterative words to recycle the same strategy thinking again and again via Joe Burns"  
[X Link](https://x.com/v_praveen/status/1779331874927853809)  2024-04-14T02:12Z [----] followers, 11.8K engagements


"'The story that planners must be able to define and tell (brilliantly). When these categories are tight when one thing flows into the other you've built the proverbial strategic fortress' via @heidi_hackemer"  
[X Link](https://x.com/v_praveen/status/1327521155079553025)  2020-11-14T07:58Z [----] followers, [---] engagements


"Briefs ought to be creative before they get anywhere near the 'creative department' i.e. don't just relay reframe via @davetrott"  
[X Link](https://x.com/v_praveen/status/1474921517058170880)  2021-12-26T01:54Z [----] followers, [---] engagements


"The ad industry's creativity and effectiveness crisis is partly because we've forgotten how to make people laugh via @DomBoyd https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/brand-marketing/why-isnt-advertising-funny-anymore/amp/ https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/brand-marketing/why-isnt-advertising-funny-anymore/amp/"  
[X Link](https://x.com/anyuser/status/1591311279750250496)  2022-11-12T06:05Z [----] followers, [---] engagements


"Advertising may influence behaviour simply by creating fame; it doesn't have to contain a 'message' via BMP planning legend Paul Feldwick referencing @ProfByron in IPA's How Does Advertising Work"  
[X Link](https://x.com/v_praveen/status/1420921438115037185)  2021-07-30T01:37Z [----] followers, [---] engagements


"Brand value isn't created by efficiency via John Hegarty"  
[X Link](https://x.com/v_praveen/status/1783400683338879044)  2024-04-25T07:40Z [----] followers, 12.6K engagements


"Consider mental availability before persuasion via Prof. Jenni Romaniuk #PraveensNotebook"  
[X Link](https://x.com/v_praveen/status/1571169522597363712)  2022-09-17T16:09Z [----] followers, [---] engagements


"Creatives like investors prefer their briefs upside down via Dustin Lane (BMF M&C Saatchi) Simon Veksner (DDB BBH)"  
[X Link](https://x.com/v_praveen/status/1257104679462244352)  2020-05-04T00:28Z [----] followers, [---] engagements


"How to judge an ad. via @davetrott #PraveensNotebook"  
[X Link](https://x.com/v_praveen/status/1313816273592094725)  2020-10-07T12:19Z [----] followers, [---] engagements


"'Many creative people crave a quiet environment because there is already plenty of noise inside their own heads' @leeclowsbeard"  
[X Link](https://x.com/anyuser/status/1342985397681307649)  2020-12-27T00:07Z [----] followers, [---] engagements


"This weirdly prescient [----] agency ad by Young & Rubicam captures what it's all about. via @BenKayWriter"  
[X Link](https://x.com/v_praveen/status/1219203990237450241)  2020-01-20T10:24Z [----] followers, [---] engagements


"Advertising is essentially precision guessing and like real scientists good creatives and planners solve problems with intuitive leaps logic comes last via @AdContrarian"  
[X Link](https://x.com/v_praveen/status/1792102012752118230)  2024-05-19T07:56Z [----] followers, 10.1K engagements


"Strategy is the craft of honing a set of answers to five interlinked questions that reinforce one another via @RogerLMartin and A.G Lafley in Playing to Win: How Strategy Really Works http://amzn.to/46Uel7o http://amzn.to/46Uel7o"  
[X Link](https://x.com/v_praveen/status/1721359854311477586)  2023-11-06T02:52Z [----] followers, 14.2K engagements


"Unlike Western advertising Japanese advertising does not spoon-feed audiences with the logical path. I.e while Western ads resemble a maths problem with a single answer Japanese ads are more like poems allowing interpretations via Mark Tungate ft. Kunihiko Tainaka in Adland"  
[X Link](https://x.com/anyuser/status/1700508812371992761)  2023-09-09T13:57Z [----] followers, 23.1K engagements


"Broad entertaining ads lead to better recall and positive feelings while narrow self-important ones backfire via Andrew Tindall System1"  
[X Link](https://x.com/anyuser/status/1787082221096190121)  2024-05-05T11:29Z [----] followers, 16.8K engagements


"Apple never cared what its customers thought or wanted. Instead it told them what to like and how to like it #design http://theatln.tc/2kGc8W7 http://theatln.tc/2kGc8W7"  
[X Link](https://x.com/v_praveen/status/831517229476900864)  2017-02-14T14:55Z [----] followers, [---] engagements


"A spider's mind isn't fully confined to its head they offload brain tasks to their webs #Putnam #philosophy #Matrix http://bit.ly/2syCRYO http://bit.ly/2syCRYO"  
[X Link](https://x.com/anyuser/status/872015550301573120)  2017-06-06T09:01Z [----] followers, [---] engagements


"Copywriting as a craft is harder than writing books (Similarly advertising is harder than filmmaking) via @davetrott @rshotton"  
[X Link](https://x.com/v_praveen/status/1285838164184035329)  2020-07-22T07:24Z [----] followers, [---] engagements


"Some [--] rhetorical devices behind 300+ taglines via Shlom Genchin"  
[X Link](https://x.com/v_praveen/status/1834923180378538477)  2024-09-14T11:52Z [----] followers, 13.9K engagements


"Approach your work with the humility and curiosity of a beginner not the assumptions of an expert via Jason Bagley ft. Dan Wieden's philosophy for W+K"  
[X Link](https://x.com/anyuser/status/1830589670515970243)  2024-09-02T12:52Z [----] followers, 11.3K engagements


"The economics of a typical cup of coffee"  
[X Link](https://x.com/v_praveen/status/1342613139716669440)  2020-12-25T23:28Z [----] followers, [---] engagements


"Ads of the ad agency of @georget20"  
[X Link](https://x.com/v_praveen/status/1503353682033012742)  2022-03-14T12:53Z [----] followers, [---] engagements


"Old people. via @SoLeanDion"  
[X Link](https://x.com/v_praveen/status/831804775779930112)  2017-02-15T09:58Z [----] followers, [---] engagements


"In advertising less is more (So yes say one thing and say it well) via Justin Lane"  
[X Link](https://x.com/v_praveen/status/1293002402497327104)  2020-08-11T01:52Z [----] followers, [---] engagements


"The two departments of every agency via The Wrong Agency Sweden"  
[X Link](https://x.com/anyuser/status/1866624105992294729)  2024-12-10T23:20Z [----] followers, 10.7K engagements


"Gap Adidas Booking Tripadvisor and a whole lot of brands course-correct strategies to go back to brand advertising after steering far into ineffective performance ads https://cnb.cx/37urR3f https://cnb.cx/37urR3f"  
[X Link](https://x.com/v_praveen/status/1198591965287321600)  2019-11-24T13:19Z [----] followers, [---] engagements


"'Advertising attracts all the bright creative and ambitious young people leaving us mainly with the slow and the self-obsessed to become artists. Modern art is a disaster area. Never in the field of human history has so much been used by so many to say so little' Banksy"  
[X Link](https://x.com/v_praveen/status/1305048509444313088)  2020-09-13T07:39Z [----] followers, [---] engagements


"Start with: people don't care via @BrandDNA ft. Sarah Carter Planning Partner adam&eveDDB"  
[X Link](https://x.com/anyuser/status/1537306075770535936)  2022-06-16T05:28Z [----] followers, [---] engagements


"Great creative people go to great lengths to disguise their labour and make their work seem simple natural and obvious. via Henri Matisse @davetrott"  
[X Link](https://x.com/v_praveen/status/1333958142867095552)  2020-12-02T02:16Z [----] followers, [---] engagements


"Every agency has more or less the same process they just come up with different answers via Cabell Harris"  
[X Link](https://x.com/v_praveen/status/1902156813291946164)  2025-03-19T00:34Z [----] followers, 10.7K engagements


"P&G says 'precision targeting' the great value proposition of adtech is actually harmful to their marketing efforts http://bit.ly/2kkJhdU http://bit.ly/2kkJhdU"  
[X Link](https://x.com/v_praveen/status/831251792050712580)  2017-02-13T21:20Z [----] followers, [---] engagements


"BBH's @JimCarroll7 on hiring: 'Bring me fools and geniuses' Because The not very intelligent see a simple world The moderately intelligent complicate things The very intelligent simplify things And being simple / simplifying is a defining craft of our game via @GroupThink"  
[X Link](https://x.com/v_praveen/status/1347152953304440835)  2021-01-07T12:07Z [----] followers, [---] engagements


"Long slogans short slogans via Al Ries"  
[X Link](https://x.com/v_praveen/status/1304330495799435265)  2020-09-11T08:06Z [----] followers, [---] engagements


"Its okay to be an ad agency that makes ads via Kevin Chesters"  
[X Link](https://x.com/v_praveen/status/1899454795556983276)  2025-03-11T13:38Z [----] followers, [----] engagements

Limited data mode. Full metrics available with subscription: lunarcrush.com/pricing