# ![@thedennis Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::1395093667560542214.png) @thedennis Dennis Willeboordse 👨🏼‍🦰 eCommerce Growth

Dennis Willeboordse 👨🏼‍🦰 eCommerce Growth posts on X about ads, media, $250k, $500kmonth the most. They currently have [------] followers and [---] posts still getting attention that total [-----] engagements in the last [--] hours.

### Engagements: [-----] [#](/creator/twitter::1395093667560542214/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1395093667560542214/c:line/m:interactions.svg)

- [--] Week [------] +223%
- [--] Month [------] -25%
- [--] Months [-------] -23%
- [--] Year [-------] +8.70%

### Mentions: [--] [#](/creator/twitter::1395093667560542214/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1395093667560542214/c:line/m:posts_active.svg)

- [--] Week [--] +425%
- [--] Month [--] +142%
- [--] Months [---] +142%
- [--] Year [---] +85%

### Followers: [------] [#](/creator/twitter::1395093667560542214/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1395093667560542214/c:line/m:followers.svg)

- [--] Week [------] +0.43%
- [--] Month [------] +1.20%
- [--] Months [------] +18%
- [--] Year [------] +47%

### CreatorRank: [-------] [#](/creator/twitter::1395093667560542214/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1395093667560542214/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[finance](/list/finance)  11% [technology brands](/list/technology-brands)  7% [social networks](/list/social-networks)  5% [stocks](/list/stocks)  5% [products](/list/products)  1% [countries](/list/countries)  1% [travel destinations](/list/travel-destinations)  1%

**Social topic influence**
[ads](/topic/ads) #716, [media](/topic/media) 11%, [$250k](/topic/$250k) #36, [$500kmonth](/topic/$500kmonth) #1, [a better](/topic/a-better) #513, [brand](/topic/brand) #1820, [meta](/topic/meta) 6%, [business](/topic/business) 6%, [$100kmonth](/topic/$100kmonth) #10, [products](/topic/products) 4%

**Top accounts mentioned or mentioned by**
[@bearseoservice](/creator/undefined) [@nicktheriot](/creator/undefined) [@axonadsmanager](/creator/undefined) [@matthucius](/creator/undefined) [@alexgoughcooper](/creator/undefined) [@slackhookhq](/creator/undefined) [@gaiaaguldina](/creator/undefined) [@nobir_smm](/creator/undefined) [@chris_wichert](/creator/undefined) [@jay_mendes_gtm](/creator/undefined) [@clovrecich](/creator/undefined) [@itsfinlayw](/creator/undefined) [@thegrowthledger](/creator/undefined)

**Top assets mentioned**
[Shopify Inc (SHOP)](/topic/$shop) [AppLovin Corporation (APP)](/topic/applovin)
### Top Social Posts
Top posts by engagements in the last [--] hours

"Unaware: Why do I look tired even after [--] hours of sleep Problem aware: Dark circles + acne scars are killing my confidence. Solution aware: Maybe I need a consistent skincare routine. Product aware: CeraVe vs The Ordinary vs Curology Most aware: Free trial kit + shipping order placed. https://twitter.com/i/web/status/1964711520903868680 https://twitter.com/i/web/status/1964711520903868680"  
[X Link](https://x.com/thedennis/status/1964711520903868680)  2025-09-07T15:25Z 13.1K followers, [----] engagements


"The ring light era is over. Overproduced UGC triggers skepticism. Your audience can smell scripted from a mile away. Raw iPhone footage from a real customer will outperform a $500 creator setup every time. Imperfection is the new proof"  
[X Link](https://x.com/thedennis/status/2019763889907577043)  2026-02-06T13:23Z 13.1K followers, [----] engagements


"Controversial: Your creative strategist should be the highest paid person on your marketing team. Not the media buyer. Not the designer. Not the editor. The person who decides WHAT to say and WHO to say it to is the person driving all the revenue. Everything else is execution. But most brands pay creative strategists the least and wonder why their ads don't work. You're underpaying the person responsible for your entire growth engine. Then blaming the algorithm when results drop. https://twitter.com/i/web/status/2019809575705125313 https://twitter.com/i/web/status/2019809575705125313"  
[X Link](https://x.com/thedennis/status/2019809575705125313)  2026-02-06T16:25Z 13.1K followers, [----] engagements


"I hate "we have spots open" posts. They're usually fake scarcity from agencies that would take anyone with a pulse and a credit card. So I'll just be direct: We're taking [--] more brands for Feb/March. Then we're closing the door to focus on delivery. If you're doing $100K+/month and your creative process is "let's see what competitors are running" we should talk. For the [--] brands that come in this month: [--] AI-powered UGC videos ($799 value) 1-hour strategy call with me to run through your whole funnel/business ($999 value) Both free. Not because we need to sweeten the deal. Because we want to"  
[X Link](https://x.com/thedennis/status/2020388085713031187)  2026-02-08T06:43Z 13.1K followers, [----] engagements


"You're not "bootstrapped." You're underfunded and calling it a philosophy. Real bootstrapping is a strategic choice. You have options but choose to grow with revenue because it forces discipline. What most people call bootstrapping is having no options and romanticizing it. "We grew to $20K/month without outside funding." Cool. You also can't afford to test at the volume needed to find real winners. That's not discipline. That's a ceiling disguised as a virtue. If you can't invest $5K/month in testing without sweating you don't have a bootstrapping strategy. You have a cash flow problem. Name"  
[X Link](https://x.com/thedennis/status/2020953361386782904)  2026-02-09T20:10Z 13.1K followers, [---] engagements


"Unpopular opinion: Most brands spend too much on ads and not enough on the product page. You're paying $30-50 to get someone to your site. Then showing them a page with stock photos generic copy and zero social proof above the fold. That's not a conversion problem. That's a respect problem. You're spending thousands to earn attention and then wasting it with a page you built in an afternoon. The best media buyers in the world can't fix a bad landing page. Your ad is the trailer. Your product page is the movie. If the movie sucks no trailer will save it"  
[X Link](https://x.com/thedennis/status/2021315745292910954)  2026-02-10T20:10Z 13.1K followers, [---] engagements


"You're not a "DTC brand." You're a middleman who buys from a manufacturer marks it up and prays Facebook delivers cheap traffic. A real DTC brand: - Owns the formulation or design - Has a genuine point of view - Builds direct relationships with customers - Could survive without paid ads for [--] days If turning off Meta would kill your business in a week you're not direct-to-consumer. You're direct-to-algorithm. And algorithms change their mind every Tuesday"  
[X Link](https://x.com/thedennis/status/2021678152989167678)  2026-02-11T20:10Z 13.1K followers, [----] engagements


"Most founders hitting $250K-$500K/month think they need a better media buyer. They don't. They need creatives built on research not guesswork. That's what we do: https://www.d-doubleumedia.com https://www.d-doubleumedia.com"  
[X Link](https://x.com/thedennis/status/2021773799557873929)  2026-02-12T02:30Z 13.1K followers, [---] engagements


"The best ad I ever wrote took [--] hours. [--] hours and [--] minutes of research. [--] minutes of writing. Most brands do the opposite. They spend [--] minutes "getting context" and hours trying to write their http://x.com/i/article/2014271878366683136 http://x.com/i/article/2014271878366683136"  
[X Link](https://x.com/thedennis/status/2021889386158469329)  2026-02-12T10:09Z 13.1K followers, [----] engagements


"The "objection ladder" how to write ads that handle doubts before the customer even clicks: Layer 1: Acknowledge the skepticism. "I know. Another skincare brand claiming miracles." Layer 2: Validate why they're right to be skeptical. "Most products don't work because they treat symptoms not the root cause." Layer 3: Differentiate your mechanism. "We approached it differently. Instead of X we do Y." Layer 4: Prove it. "Here's what happened when [---] women tried it for [--] days." Layer 5: Remove the risk. "And if it doesn't work for you full refund. No questions." Most ads skip straight to Layer"  
[X Link](https://x.com/thedennis/status/2022782429845504080)  2026-02-14T21:18Z 13.1K followers, [---] engagements


"How to unlock bigger audiences with Meta ads profitably"  
[X Link](https://x.com/thedennis/status/2022909162716577993)  2026-02-15T05:41Z 13.1K followers, [----] engagements


"How we turned a "dead" product into a $300K/month seller: Brand had a collagen supplement. "Tried everything." Ready to discontinue. We didn't change the product. We changed who we talked to. Old targeting: "Women 30-50 who want better skin." New angle from review research: "Women who just went through menopause and feel like they're losing themselves." That shift from a demographic to an identity in crisis changed everything. The ad: A 45-second video. One woman. Talking about how she didn't recognize herself anymore. And how one change started to bring her back. No fancy editing. No"  
[X Link](https://x.com/thedennis/status/2023144802326401043)  2026-02-15T21:18Z 13.1K followers, [----] engagements


"Looking for a killer creative strategist. Junior Do not apply. You will not be considered. Must have created 5-6 figure spend ads with proof to show. Interested Please DM me and I'll send you the application form"  
[X Link](https://x.com/thedennis/status/2019756809612079430)  2026-02-06T12:55Z 13.1K followers, [----] engagements


"The Reddit review mining method nobody uses: [--]. Search "your product category + disappointed" on Reddit [--]. Read every comment in the top [--] threads [--]. Highlight every sentence that starts with "I wish" or "I expected" or "I switched because" Those are objections your customers have that they'll never tell you directly. Last month I did this for a pet supplement brand. Found a thread where 30+ dog owners said the same thing: "I don't trust supplements that don't show the sourcing." Turned that into a transparency-first ad. Best performing creative of Q4. Reddit is free. Your next winning angle"  
[X Link](https://x.com/thedennis/status/2020534352585654682)  2026-02-08T16:25Z 13.1K followers, [----] engagements


"Most ecom "communities" are just echo chambers of broke people validating each other's bad decisions. "CPMs are high for everyone right now" No your ads just suck. "Q1 is always slow" No your offer isn't compelling enough for post-holiday buyers. "The algorithm changed" No your creative hasn't changed in [--] months. It feels good to hear other people struggling with the same things. But comfort doesn't fix your ad account. Honesty does. The founders who scale don't look for agreement. They look for the truth that hurts. https://twitter.com/i/web/status/2020590971377824132"  
[X Link](https://x.com/thedennis/status/2020590971377824132)  2026-02-08T20:10Z 13.1K followers, [---] engagements


"The "cancellation survey" hack that nobody talks about: Your customers who cancelled or returned tell you EXACTLY why your ads aren't working. "It wasn't what I expected" = Your ad is overpromising "Took too long to see results" = Your ad needs to set better expectations "Found something cheaper" = Your offer isn't differentiated enough "Didn't fit my routine" = You're targeting the wrong persona One skincare brand mined [---] cancellation surveys. Found that 40% said "too many steps." Created a "one-step" angle. Revenue doubled in [--] days. Your churned customers are handing you a creative"  
[X Link](https://x.com/thedennis/status/2020970471987065060)  2026-02-09T21:18Z 13.1K followers, [---] engagements


"Your ad has [---] seconds. Not to convert. Not to persuade. Just to earn another [--] seconds of attention. Most brands don't understand this. They write ads like they have a captive audience. They don't. http://x.com/i/article/2014273500887015424 http://x.com/i/article/2014273500887015424"  
[X Link](https://x.com/thedennis/status/2021217012140343374)  2026-02-10T13:37Z 13.1K followers, [----] engagements


"Why you should not copy your competitors ads and expect to get the same performance"  
[X Link](https://x.com/thedennis/status/2021457545739764087)  2026-02-11T05:33Z 13.1K followers, [----] engagements


"Media buying is a commodity now. The platforms got smarter. Targeting got automated. Anyone can launch a campaign and let the algorithm do its thing. But the algorithm isn't doing the selling. Your message is. It just finds people who respond to what you put in front of them. Weak message It finds nobody. Strong message It finds buyers you didn't even know existed. The brands scaling right now aren't winning because of better bid strategies. They're winning because they know how to make people stop feel something and act. That's copywriting. That's creative. That's the skill nobody wants to"  
[X Link](https://x.com/thedennis/status/2021854331923050702)  2026-02-12T07:50Z 13.1K followers, [---] engagements


"Why not all ads deserve to be launched. Answer these [--] questions first"  
[X Link](https://x.com/anyuser/status/2022267690443022399)  2026-02-13T11:12Z 13.1K followers, [---] engagements


"The difference between a $50K month and a $500K month is never the product. It's the ability to say the right thing to the right person at the right time. Repeatedly. That's it. That's the skill"  
[X Link](https://x.com/thedennis/status/2020228581628969057)  2026-02-07T20:10Z 13.1K followers, [---] engagements


"Most founders hitting $250K-$500K/month think they need a better media buyer. They don't. They need creatives built on research not guesswork. That's what we do: https://www.d-doubleumedia.com https://www.d-doubleumedia.com"  
[X Link](https://x.com/thedennis/status/2022133651392098785)  2026-02-13T02:20Z 13.1K followers, [---] engagements


"Most founders hitting $250K-$500K/month think they need a better media buyer. They don't. They need creatives built on research not guesswork. That's what we do: https://www.d-doubleumedia.com https://www.d-doubleumedia.com"  
[X Link](https://x.com/thedennis/status/2022194049189281828)  2026-02-13T06:20Z 13.1K followers, [---] engagements


"Most founders hitting $250K-$500K/month think they need a better media buyer. They don't. They need creatives built on research not guesswork. That's what we do: https://www.d-doubleumedia.com https://www.d-doubleumedia.com"  
[X Link](https://x.com/thedennis/status/2022226761975529677)  2026-02-13T08:30Z 13.1K followers, [--] engagements


"Most founders hitting $250K-$500K/month think they need a better media buyer. They don't. They need creatives built on research not guesswork. That's what we do: https://www.d-doubleumedia.com https://www.d-doubleumedia.com"  
[X Link](https://x.com/thedennis/status/2022503582772158958)  2026-02-14T02:50Z 13.1K followers, [--] engagements


"The biggest lie in ecommerce: "You need to test more creatives." No. You need to test better hypotheses. I've seen brands test [--] creatives in a month and learn nothing. Because every test was random. Different hooks formats creators angles all at once. That's not testing. That's chaos with a spreadsheet. One variable at a time. One hypothesis per test. One learning per cycle. A brand that tests [--] creatives with clear hypotheses will outscale a brand testing [---] random ones. Every. Single. Time. The goal isn't more tests. It's more insights per test. But that requires thinking. And thinking"  
[X Link](https://x.com/thedennis/status/2022040532277436594)  2026-02-12T20:10Z 13.1K followers, [----] engagements


"You're not doing "creative strategy." You're opening Foreplay sorting by "most saved" and copying the top results. That's not strategy. That's trend-following with a creative title. Real creative strategy starts with the customer not the competitor. What are they afraid of What have they tried before What language do they use when nobody's selling to them What would make them screenshot your ad and send it to a friend saying "this is literally me" If your creative process doesn't start with those questions it doesn't start. It just copies"  
[X Link](https://x.com/thedennis/status/2022346309827428732)  2026-02-13T16:25Z 13.1K followers, [---] engagements


"If you can describe your customer in less than two sentences you don't know them well enough to sell to them. "Women 25-45 who want clear skin" isn't a customer. It's a demographic with a wish. Go deeper or go home"  
[X Link](https://x.com/thedennis/status/2022420026024665282)  2026-02-13T21:18Z 13.1K followers, [---] engagements


"Complexity is a hiding spot. The brands stuck at $30k/month are constantly chasing new tactics. New platforms. New hacks. New tools. The brands at $100k/month got bored doing the basics really well. One avatar they understand deeply. One problem they solve better than anyone. One message that cuts through. One offer that makes saying no feel stupid. One system that compounds every week. That's not a secret. That's discipline. The reason most people won't do it is because it's not exciting. There's no dopamine hit from mastering the fundamentals. But that's exactly why it works. Simple scales."  
[X Link](https://x.com/thedennis/status/2022591334855618797)  2026-02-14T08:38Z 13.1K followers, [---] engagements


"Most agencies sell you media buying. The ones worth paying for sell you customer understanding. One is a commodity. The other is a competitive advantage. Choose accordingly"  
[X Link](https://x.com/thedennis/status/2021983898742170063)  2026-02-12T16:25Z 13.1K followers, [---] engagements


"This pattern shows up in every brand that breaks $100K/month: They stopped talking about what the product IS and started talking about what the customer BECOMES. A protein brand stopped saying "25g of premium whey" and started saying "for the guy who's tired of being the skinny one in the friend group." A skincare brand stopped saying "clinically tested formula" and started saying "for women who've tried everything and are starting to think nothing works." A pet brand stopped saying "all-natural ingredients" and started saying "for dog owners who feel guilty about what they've been feeding"  
[X Link](https://x.com/thedennis/status/2022057655225680084)  2026-02-12T21:18Z 13.1K followers, [---] engagements


"The "anti-vision" hook formula: Most ads sell the dream. "Imagine waking up with clear skin." The anti-vision sells the nightmare of staying the same. "In [--] months you'll still be covering the same spots with the same concealer wondering if anything actually works." Why it works: Loss aversion is 2x more powerful than gain desire (Kahneman & Tversky literally Nobel Prize winning research). People move faster away from pain than toward pleasure. The anti-vision framework: [--]. Describe their current frustrating situation in specific detail [--]. Project it forward 3-6 months: "This is what happens"  
[X Link](https://x.com/thedennis/status/2022402913004331352)  2026-02-13T20:10Z 13.1K followers, [---] engagements


"Unpopular opinion: Your best-performing ad will never be the one you "love." It'll be the one that feels too simple. Too ugly. Too direct. Too uncomfortable. Because good ads don't make the brand feel good. Good ads make the customer feel seen. Those are almost never the same thing. The founder who picks ads based on what they'd personally click on is the founder who can't scale. You are not your customer. Your taste is irrelevant. The data decides. Not your ego"  
[X Link](https://x.com/thedennis/status/2022708695763746967)  2026-02-14T16:25Z 13.1K followers, [---] engagements


"Most brand owners have no idea what their customer actually thinks about them. They think their customer loves the product. The customer thinks: "It's fine. Does the job. Probably would switch for 15% off." That gap between what you believe and what's true is costing you millions. You think loyalty exists because people reorder. They reorder because switching costs are higher than the effort of finding something better. The moment a competitor makes switching easy they're gone. That's not loyalty. That's convenience. And you can't build a brand on convenience"  
[X Link](https://x.com/thedennis/status/2022765324739760604)  2026-02-14T20:10Z 13.1K followers, [---] engagements


"Most founders hitting $250K-$500K/month think they need a better media buyer. They don't. They need creatives built on research not guesswork. That's what we do: https://www.d-doubleumedia.com https://www.d-doubleumedia.com"  
[X Link](https://x.com/thedennis/status/2022790494334386430)  2026-02-14T21:50Z 13.1K followers, [---] engagements


"Most founders hitting $250K-$500K/month think they need a better media buyer. They don't. They need creatives built on research not guesswork. That's what we do: https://www.d-doubleumedia.com https://www.d-doubleumedia.com"  
[X Link](https://x.com/thedennis/status/2022911271947936074)  2026-02-15T05:50Z 13.1K followers, [--] engagements


"@nicktheriot_ Lmao so true. Maybe something that is in the ether between Meta and your site 🤣"  
[X Link](https://x.com/thedennis/status/2022978598072942753)  2026-02-15T10:17Z 13.1K followers, [---] engagements


"Lots of cope to not being able to make it work. At a certain point adding channels makes a lot of sense. Just have to accept that yes there will be overlap duh as with any TOF channel. TikTok Same. Snapchat Same. Spend accordingly. Meta will always be your top spender. I don't know who needs to hear this but applovin is a scam. In app ads are the most dogshit of dogshit ad inventory on the internet. Some random ass company did not crack some secret code to somehow make them as good as Meta ads. Nobody is interrupting their candy crush level I don't know who needs to hear this but applovin is"  
[X Link](https://x.com/thedennis/status/2022979189264232838)  2026-02-15T10:19Z 13.1K followers, [----] engagements


"The best creative strategists I've met have one thing in common. They spend more time listening to customers than talking to their team. The answers aren't in your Slack channel. They're in your customer's words"  
[X Link](https://x.com/thedennis/status/2023071066306797659)  2026-02-15T16:25Z 13.1K followers, [---] engagements


"You're not a "seven-figure brand." You're a six-figure brand that did $85K one month and rounded up for the Twitter bio. Revenue isn't an identity. Especially when your margins tell a different story. The brands actually doing seven figures consistently don't put it in their bio. They're too busy building systems testing creatives and compounding what works. The ones who need you to know they hit seven figures are usually the ones who did it once on a discount with negative net margin. Consistency beats a screenshot. Every time"  
[X Link](https://x.com/thedennis/status/2023127689821843706)  2026-02-15T20:10Z 13.1K followers, [---] engagements


"Most founders hitting $250K-$500K/month think they need a better media buyer. They don't. They need creatives built on research not guesswork. That's what we do: https://www.d-doubleumedia.com https://www.d-doubleumedia.com"  
[X Link](https://x.com/thedennis/status/2023374321767383328)  2026-02-16T12:30Z 13.1K followers, [--] engagements


"Most founders hitting $250K-$500K/month think they need a better media buyer. They don't. They need creatives built on research not guesswork. That's what we do: https://www.d-doubleumedia.com https://www.d-doubleumedia.com"  
[X Link](https://x.com/thedennis/status/2023432199958048828)  2026-02-16T16:20Z 13.1K followers, [--] engagements


"AMEX loaded Budgets high BFCM ads loaded up Lets scale"  
[X Link](https://x.com/dwilleboordse/status/1993902150712479901)  2025-11-27T04:38Z 12.7K followers, [----] engagements


"Hiring a Media Buyer. Not a button-clicker. Not a I raised budgets 20% today specialist. A real performance operator. Youll manage [--] figure monthly spend. Youll work alongside elite creative & strategy teams. Youll scale brands doing $100k$1M/month. If you: Study human behavior Love creative testing Treat media buying like a sport DM ME for more info"  
[X Link](https://x.com/dwilleboordse/status/1994025564026622282)  2025-11-27T12:48Z 12.7K followers, [----] engagements


"If you're on @AxonAdsManager go into your brand assets - change your CTA to Get xx% OFF Hope to see a bump in performance here Will report back"  
[X Link](https://x.com/dwilleboordse/status/1994245864219639875)  2025-11-28T03:23Z 12.7K followers, [----] engagements


"Flying today Shopify notifications on and let that dopamine kick in. LFGGGGGG"  
[X Link](https://x.com/dwilleboordse/status/1994767412764578092)  2025-11-29T13:56Z 12.7K followers, [----] engagements


"Been building. The Q4/gifting effect. 🥶"  
[X Link](https://x.com/dwilleboordse/status/1999339581670637649)  2025-12-12T04:44Z 12.8K followers, 18.6K engagements


"Hiring an email marketer Need someone fulltime to manage Klaviyo for a brand we're working on DM if you're interested. 👋"  
[X Link](https://x.com/dwilleboordse/status/2000521464433541377)  2025-12-15T11:00Z 12.8K followers, [----] engagements


"Our team 🫡 [---] active ads. NeuroMD has a sh*t ton of AI image ads that are printing. Their landing page is AI as well. If you ever hear anyone say AI image ads arent working. Tell them they're right. Gatekeep it https://t.co/ecdBgEkbIY [---] active ads. NeuroMD has a sh*t ton of AI image ads that are printing. Their landing page is AI as well. If you ever hear anyone say AI image ads arent working. Tell them they're right. Gatekeep it https://t.co/ecdBgEkbIY"  
[X Link](https://x.com/dwilleboordse/status/2001109503203578321)  2025-12-17T01:57Z 12.8K followers, [----] engagements


"Become valuable. Undeniably valuable. In most cases everyone is replaceable. 1% is not. Aim to deliver so much value so you cannot be replaceable. Thats the law to get rich"  
[X Link](https://x.com/dwilleboordse/status/2002922552734462257)  2025-12-22T02:02Z 12.8K followers, [---] engagements


"Most people think scaling is about spend. Reality: Scaling is about repeatability. Can you find winners consistently Can you iterate without guessing Can you systematize insight If not you're not scaling. You're surviving"  
[X Link](https://x.com/dwilleboordse/status/2003921128700391503)  2025-12-24T20:10Z 12.8K followers, [---] engagements


"December 18th hits and most brands panic. "Sales dropped 40%. Turn off the ads. Wait for January. "Meanwhile we kept spending. Shifted the entire strategy in [--] hours. Here's what most brands miss: The customer didn't stop wanting your product. They stopped believing it would arrive in time. So we changed the offer. Not the product. The offer. - Gift cards - "Treat yourself" angle - January delivery positioning - Digital products/guides as bonuses Same traffic. Same audience. Completely different message. Result: We turned a "dead week" into one of the most profitable of Q4. The shipping"  
[X Link](https://x.com/dwilleboordse/status/2003938247513129069)  2025-12-24T21:18Z 12.8K followers, [---] engagements


"Unpopular opinion: If you spent half the time studying copywriting that you spend studying media buying your CPA would be 50% lower. I've seen media buyers obsess over: - Bid strategies - Campaign structures - Attribution windows - Audience stacks While completely ignoring the actual words in the ad. Here's the uncomfortable truth: The best campaign structure in the world can't save weak copy. But great copy can scale in almost any structure. I've watched ugly ads with perfect messaging outperform polished content with generic hooks hundreds of times. The algorithm isn't magic. It just finds"  
[X Link](https://x.com/dwilleboordse/status/2004663039522468031)  2025-12-26T21:18Z 12.9K followers, [----] engagements


"Should we drop the sauce on how we did 2.1M in [--] days this Q4"  
[X Link](https://x.com/dwilleboordse/status/2005333861086171504)  2025-12-28T17:43Z 12.9K followers, [----] engagements


"You think your audience is "women interested in skincare." No. It's: [--] tried everything Spent hundreds on serums that didn't work Hiding breakouts on Zoom calls Convinced her skin is "just like this" One bad product away from giving up entirely That's the difference between burning cash and printing it"  
[X Link](https://x.com/dwilleboordse/status/2005676440998539431)  2025-12-29T16:25Z 12.9K followers, [----] engagements


"Your funnel isn't broken. One part of it is. Find it before you burn everything down. Low CTR Your hook is weak. Your angle is boring. Nobody cares enough to click. High CPM Your messaging doesn't resonate. The algorithm can't find buyers because your creative repels them. Low CVR Your ad promised something your landing page didn't deliver. Expectation mismatch. Trust gone. Low AOV Your offer is thin. No upsells. No bundles. You're leaving money on every order. CPA too high It's not a CPA problem. One of the above is off. Find it. ROAS too low Same thing. Stop blaming the metric. Diagnose the"  
[X Link](https://x.com/dwilleboordse/status/2006038832672538831)  2025-12-30T16:25Z 12.9K followers, [----] engagements


"Stop guessing who your customer is. They're telling you. Every day. In plain English. Here's the method: Pull 200+ reviews. Yours and competitors. Every time you see "As a ___" or "I'm a ___" screenshot it. "As a night shift nurse." "I'm a busy mom of 3." "As someone who works from home." These aren't demographics. These are identities. People buy to become or stay who they believe they are. Organize by frequency. Find the top [--]. Now build entire campaigns around each one. Different hooks. Different pain points. Different proof. Same product. One client did this. Found "night shift nurses""  
[X Link](https://x.com/dwilleboordse/status/2006401220567503145)  2025-12-31T16:25Z 12.9K followers, [---] engagements


""We need more creatives." No. You need better research. Volume without research is just expensive guesswork"  
[X Link](https://x.com/dwilleboordse/status/2007126002036552076)  2026-01-02T16:25Z 12.9K followers, [----] engagements


"Eugene Schwartz wrote about awareness levels in [----]. Brands still don't get it. They run one message to everyone. Then blame the algorithm. Here's reality: Someone ready to buy needs an offer. Someone comparing needs proof. Someone exploring needs positioning. Someone hurting needs hope. Someone asleep needs a wake-up call. Five different people. Five different messages. You're running one ad and wondering why it doesn't scale. It's not the platform. It's not the product. It's not the market. It's you. Talking to everyone. Resonating with no one. Fix this and watch your "saturated market""  
[X Link](https://x.com/dwilleboordse/status/2007562121031077937)  2026-01-03T21:18Z 12.9K followers, [----] engagements


"Unpopular opinion: Most media buyers are just expensive button pushers. They optimize what's already there. They don't create what should be there. A great creative strategist will outperform a great media buyer [--] to [--]. But media buyers are easier to hire. So brands keep buying the wrong solution to the wrong problem. https://twitter.com/i/web/status/2007850797636133115 https://twitter.com/i/web/status/2007850797636133115"  
[X Link](https://x.com/dwilleboordse/status/2007850797636133115)  2026-01-04T16:25Z 13K followers, [----] engagements


"UGC is not a strategy. It's a format. Brands hiding behind "authentic content" because they're too lazy to do real research. Most UGC is just pretty people holding products saying nothing. That's not authenticity. That's aesthetic laziness with a trendy name. The UGC that works Built on customer research and real angles. The rest is just technically acceptable garbage. https://twitter.com/i/web/status/2007907398082592832 https://twitter.com/i/web/status/2007907398082592832"  
[X Link](https://x.com/dwilleboordse/status/2007907398082592832)  2026-01-04T20:10Z 12.9K followers, [----] engagements


"You're not an entrepreneur. You're a Shopify store owner with a supplier in China and a prayer. Entrepreneurship is solving real problems. Dropshipping the same product as [---] other stores with slightly different branding is not a business. It's a coin flip with extra steps. If your entire competitive advantage is "better ads" you don't have a business. You have a temporary arbitrage that's about to collapse. Build something defensible or get out. https://twitter.com/i/web/status/2008286899727700065 https://twitter.com/i/web/status/2008286899727700065"  
[X Link](https://x.com/dwilleboordse/status/2008286899727700065)  2026-01-05T21:18Z 13K followers, 14.8K engagements


""We're testing." No. You're guessing with a budget. Testing has hypotheses. Testing has structure. Testing has learning built in. What you're doing is throwing creatives at the wall and praying. That's not testing. That's gambling with a content calendar"  
[X Link](https://x.com/dwilleboordse/status/2008994572806873270)  2026-01-07T20:10Z 13K followers, [---] engagements


"You don't need a new product. You need a new angle on an existing one. Find what's already selling. Study why it works. Introduce a mechanism they haven't seen. Speak to a persona no one's targeting. That's how brands hit $50k days. Not by being first. By being sharper"  
[X Link](https://x.com/dwilleboordse/status/2009220872171868432)  2026-01-08T11:09Z 13K followers, [---] engagements


"Stop chasing ROAS. ROAS is a vanity metric dressed up as strategy. You can have 5x ROAS and negative profit. You can have 2x ROAS and print money. It depends on margins LTV and actual business math. But that requires thinking. So instead you screenshot 4.7x ROAS and post it like a trophy. Meanwhile your bank account tells a different story. ROAS is a compass not a scoreboard. Profit is the only metric that pays rent. https://twitter.com/i/web/status/2009356949331030159 https://twitter.com/i/web/status/2009356949331030159"  
[X Link](https://x.com/dwilleboordse/status/2009356949331030159)  2026-01-08T20:10Z 13K followers, [---] engagements


"the product video bottleneck is solved drop your product image pick a template get a ugc-style showcase clip in minutes no freelancers no back and forth no waiting this is how brands are shipping creative 10x faster without sacrificing quality rt + comment showcase and ill send the full breakdown https://twitter.com/i/web/status/2009614638212620328 https://twitter.com/i/web/status/2009614638212620328"  
[X Link](https://x.com/dwilleboordse/status/2009614638212620328)  2026-01-09T13:14Z 13K followers, [----] engagements


"There has not been a better time for ecom brands to push out creative volume. You can: [--]. Find a great ad online [--]. Use your Claude with research-filled chat make a Nano Banana prompt to recreate it based on its findings [--]. Have the ad with [--] variations live within [--] minutes Winners move with speed. https://twitter.com/i/web/status/2010230585663672342 https://twitter.com/i/web/status/2010230585663672342"  
[X Link](https://x.com/dwilleboordse/status/2010230585663672342)  2026-01-11T06:01Z 13K followers, [----] engagements


"Everyone's on Foreplay copying the same competitors. That's why everyone's ads look the same. The brands actually scaling They're studying outside their niche. Why do fitness ads hit so hard emotionally Why do gadget ads go viral What patterns keep showing up across categories Steal the mechanism. Apply it to your product. That's where the real edge is. https://twitter.com/i/web/status/2010651692573082106 https://twitter.com/i/web/status/2010651692573082106"  
[X Link](https://x.com/dwilleboordse/status/2010651692573082106)  2026-01-12T09:54Z 13K followers, [----] engagements


"Looking for the best AI UGC/AI genertion video editors. We're looking to hire someone fulltime on our team at DDU. If you're interested send me a DM and we can talk"  
[X Link](https://x.com/dwilleboordse/status/2010956071113015730)  2026-01-13T06:04Z 13K followers, [---] engagements


"This will upset people. Good. I'm not here to validate bad business models. Dropshipping can be a starting point. But if you're still running the same operation [--] years in with zero moat you're not building you're gambling. The market rewards people who solve problems. Not people who find products before others do"  
[X Link](https://x.com/dwilleboordse/status/2011112320991179016)  2026-01-13T16:25Z 13K followers, [---] engagements


"Your ad isn't underperforming. Your research is. The creative is just the symptom"  
[X Link](https://x.com/dwilleboordse/status/2011168890349306026)  2026-01-13T20:10Z 13K followers, [----] engagements


"The brands scaling past $100K/month figured out one thing: Stop selling the product. Start selling the outcome. Nobody wants a supplement. They want energy at 3pm without the crash. Nobody wants a skincare routine. They want to stop avoiding mirrors. Nobody wants a course. They want the confidence that comes from knowing what they're doing. Features tell. Outcomes sell. Your product is the vehicle. The destination is what they're buying. https://twitter.com/i/web/status/2011186005684953198 https://twitter.com/i/web/status/2011186005684953198"  
[X Link](https://x.com/dwilleboordse/status/2011186005684953198)  2026-01-13T21:18Z 13K followers, [---] engagements


"You're not "testing creatives." You're guessing with a budget and calling it strategy. Testing has hypotheses. Testing has structure. Testing has learning built in. What you're doing is throwing ads at the wall and hoping something sticks. That's not testing. That's gambling with a content calendar. https://twitter.com/i/web/status/2011474684584304949 https://twitter.com/i/web/status/2011474684584304949"  
[X Link](https://x.com/dwilleboordse/status/2011474684584304949)  2026-01-14T16:25Z 13K followers, [----] engagements


"Why your retargeting doesn't convert: You're showing the same ad to people who already said no. That's not retargeting. That's nagging. Smart retargeting: - Different angle than the first ad - Addresses why they didn't buy - New proof new objection handling - Feels like a conversation not a repeat If someone didn't buy after seeing your ad [--] times showing it a 4th time won't help. Change the message. Answer what's holding them back. https://twitter.com/i/web/status/2011548409350492323 https://twitter.com/i/web/status/2011548409350492323"  
[X Link](https://x.com/dwilleboordse/status/2011548409350492323)  2026-01-14T21:18Z 13K followers, [---] engagements


"You're not going to be replaced by AI. You're going to be replaced by someone using AI. The media buyer using AI to analyze data in seconds while you stare at spreadsheets for hours. The creative strategist using AI to mine [---] reviews while you skim the first page. The founder using AI to write [--] ad variations while you're stuck on version [--]. Same [--] hours. Completely different output. This isn't about AI taking your job. It's about the person who embraces it making you look slow expensive and replaceable. Adapt or become irrelevant. The market doesn't care about your feelings on"  
[X Link](https://x.com/dwilleboordse/status/2011693621662400678)  2026-01-15T06:55Z 13K followers, [----] engagements


"True story: Brand came to us spending $2K/day. Stuck. Couldn't scale past it for [--] months. Their diagnosis: "The market is saturated." Our diagnosis: One winning ad carrying the entire account. No system to find more winners. We didn't touch the budget. We rebuilt their creative process from scratch. Research-driven angles. Structured testing. Iteration system. [--] days later: $8K/day. Same market. Same product. The market wasn't saturated. Their creative system was. https://twitter.com/i/web/status/2011837038073385057 https://twitter.com/i/web/status/2011837038073385057"  
[X Link](https://x.com/dwilleboordse/status/2011837038073385057)  2026-01-15T16:25Z 13K followers, [----] engagements


"The fastest way to find winning hooks: Go to Amazon. Find your product category. Sort by most reviews. Read the 3-star reviews. Not 5-star. Not 1-star. 3-star. Why 5-star is fanboys. Too positive. Not useful. 1-star is haters. Too negative. Not your customer. 3-star is real talk. Honest pros and cons. That's where you find: - Real language they use - Objections they have - What almost made them not buy - What surprised them Your next winning hook is buried in a 3-star review right now. Go find it. https://twitter.com/i/web/status/2011910773451198700"  
[X Link](https://x.com/dwilleboordse/status/2011910773451198700)  2026-01-15T21:18Z 13K followers, [----] engagements


"The hardest part of scaling isn't finding winners. It's killing losers fast enough. Most brands hold onto bad ads way too long. "Let's give it more time." "Maybe it needs more budget." "The data isn't significant yet." Meanwhile they're bleeding cash on ads that were never going to work. Here's the rule: If it's not showing signs of life in 48-72 hours it's probably dead. Yes there are exceptions. No your ad isn't one of them. Kill fast. Test faster. That's how you find winners. Emotional attachment to creatives is expensive. https://twitter.com/i/web/status/2012561822562296209"  
[X Link](https://x.com/dwilleboordse/status/2012561822562296209)  2026-01-17T16:25Z 13K followers, [---] engagements


"Your UGC creator doesn't understand your customer. They understand ring lights and trending sounds. That's not the same thing"  
[X Link](https://x.com/dwilleboordse/status/2012618453622878489)  2026-01-17T20:10Z 13K followers, [---] engagements


"You're not "building a brand." You're running a Shopify store with a Canva logo and an inconsistent Instagram grid. A brand has: - A point of view - A reason to exist beyond profit - Customers who would miss it if it disappeared If your customers would switch for 10% off elsewhere you don't have a brand. You have a transaction with aesthetic packaging. https://twitter.com/i/web/status/2012924207227641899 https://twitter.com/i/web/status/2012924207227641899"  
[X Link](https://x.com/dwilleboordse/status/2012924207227641899)  2026-01-18T16:25Z 13K followers, [---] engagements


"The gap between a $10K month and a $100K month is rarely the product. It's the messaging. Same product. Different story. Different results"  
[X Link](https://x.com/dwilleboordse/status/2012980841861783837)  2026-01-18T20:10Z 13K followers, [----] engagements


"Most founders hitting $250K-$500K/month think they need a better media buyer. They don't. They need creatives built on research not guesswork. That's what we do: https://www.d-doubleumedia.com https://www.d-doubleumedia.com"  
[X Link](https://x.com/dwilleboordse/status/2013209850059030763)  2026-01-19T11:20Z 13K followers, [---] engagements


"A client asked me last week: "What's the one thing that matters most for scaling" I gave them a boring answer. But it's the truth. Customer research. Not the creative. Not the media buying. Not the offer. The research that informs all of it. Every winning ad I've ever seen started with an insight about the customer. Something specific. Something emotional. Something most competitors miss. The brands that scale aren't more creative. They're more curious. They talk to customers. Read reviews obsessively. Mine Reddit threads. Study cancellation surveys. Then they turn that into ads that feel"  
[X Link](https://x.com/dwilleboordse/status/2013286608712118453)  2026-01-19T16:25Z 13K followers, [---] engagements


"Scaling isn't complicated. You're making it complicated. [--] rules I never break: [--]. Never scale if your 48-hour results aren't on target. Bad data in = bad decisions out. [--]. Max 20% budget increases every [--] hours. The algorithm needs time to stabilize. Impatience kills accounts. [--]. Kill losers fast. Let Meta spend on winners. Stop babysitting ads that aren't working. Bonus: Use CBO and let Meta distribute budget toward what's actually converting. Stop trying to outsmart the algorithm with [--] ad sets. That's it. No secret settings. No magic campaign structures. No guru hacks. Consistency beats"  
[X Link](https://x.com/dwilleboordse/status/2013560110656954507)  2026-01-20T10:31Z 13K followers, [---] engagements


"The [--] reasons people don't buy: [--]. They don't know you exist [--]. They don't understand what you sell [--]. They don't believe it works [--]. They don't believe it works for them [--]. They don't believe it's worth the price Your ads should solve ONE of these per awareness level. Unaware Solve #1. Problem aware Solve #2. Solution aware Solve #3. Product aware Solve #4. Most aware Solve #5. One ad trying to solve all five converts no one. Focused ads convert everyone they're meant for"  
[X Link](https://x.com/dwilleboordse/status/2014447507355337143)  2026-01-22T21:18Z 13K followers, [----] engagements


"How to find your next winning hook in [--] minutes: [--]. Go to Amazon [--]. Find your product category [--]. Filter 3-star reviews [--]. Search for "I was worried" or "I almost didn't" [--]. Copy those exact phrases That's your customer telling you exactly what almost stopped them from buying. Turn that into a hook that addresses the objection. You're welcome"  
[X Link](https://x.com/dwilleboordse/status/2014736143003054387)  2026-01-23T16:25Z 13K followers, [---] engagements


"@matthucius Got to love the Jetour hype in Dubai"  
[X Link](https://x.com/dwilleboordse/status/2015117400245764132)  2026-01-24T17:40Z 13K followers, [---] engagements


"The ads with the highest CTR often have the lowest ROAS. Clicks aren't customers. Optimize for the right metric or go broke chasing vanity"  
[X Link](https://x.com/dwilleboordse/status/2015460921859068136)  2026-01-25T16:25Z 13K followers, [---] engagements


"Unpopular opinion: Most founders shouldn't be running their own ads. Not because they can't learn. Because the opportunity cost is insane. Every hour you spend in Ads Manager is an hour you didn't spend on product team or strategy. You're not saving money by doing it yourself. You're spending your most valuable resource on your lowest-leverage activity. Hire it out. Stay in your zone. https://twitter.com/i/web/status/2015517555088068988 https://twitter.com/i/web/status/2015517555088068988"  
[X Link](https://x.com/dwilleboordse/status/2015517555088068988)  2026-01-25T20:10Z 13K followers, [---] engagements


"The "UGC creator" industry is a scam and nobody wants to say it. Most UGC is just attractive people reading scripts they don't understand to audiences they've never researched. That's not authenticity. That's acting with extra steps. The UGC that works is built on customer research real angles and strategic briefs. The rest is just technically acceptable content that makes brands feel like they're doing something. Harsh Maybe. True Absolutely"  
[X Link](https://x.com/dwilleboordse/status/2015534658851578118)  2026-01-25T21:18Z 13K followers, [----] engagements


"Some products shouldn't be advertised. If your margins can't support paid acquisition ads won't save you. If your product doesn't retain customers ads will just expose the problem faster. If your offer isn't compelling more traffic just means more people saying no. Ads are gasoline. If your house is on fire more gas won't help. Fix the business first. https://twitter.com/i/web/status/2015823306369151106 https://twitter.com/i/web/status/2015823306369151106"  
[X Link](https://x.com/dwilleboordse/status/2015823306369151106)  2026-01-26T16:25Z 13K followers, [---] engagements


"Tough ad performance lately I'm here to help you get back on track 🧠🧪 Breaking down ads so you can get better. This time we've got a very all over the place static from SURREAL"  
[X Link](https://x.com/dwilleboordse/status/1768312908717404172)  2024-03-14T16:27Z 13K followers, [----] engagements


"Meta didn't tank your ROAS. You did. The algorithm rewards clarity not creativity. Confusing ads CPMs go up. Clear message fast engagement CPMs drop. CTR climbs. ROAS increases. Very simple. The algorithm mirrors your audience's reaction. Not your effort. Not your budget. Not your intentions. If they don't get it in [--] seconds you lose. But instead of fixing the message media buyers blame the platform. "The algorithm changed." "CPMs are up across the board." "It's a tough market right now." No. You just didn't do the work. Understanding your customer isn't optional. It's the whole game. But"  
[X Link](https://x.com/dwilleboordse/status/2012043551358829054)  2026-01-16T06:05Z 13K followers, [----] engagements


"@alexgoughcooper Parker"  
[X Link](https://x.com/dwilleboordse/status/2016209566602789155)  2026-01-27T17:59Z 13K followers, [----] engagements


"10 things I'd tell any brand before they spend $1 on ads: [--]. Your offer matters more than your creative [--]. Research your customer before you write a single word [--]. One focused message beats five scattered ones [--]. Ugly ads with great hooks outperform pretty ads with weak hooks [--]. 3-star reviews contain more insights than 5-star reviews [--]. Your customer doesn't use your language [--]. The guarantee is a conversion lever not a checkbox [--]. Retargeting the same ad to people who said no is not a strategy [--]. ROAS is a compass not a scoreboard [--]. If your product doesn't retain ads just accelerate"  
[X Link](https://x.com/dwilleboordse/status/2016259432557035811)  2026-01-27T21:18Z 13K followers, [---] engagements


"The game changed and most brands didnt notice. 2020: Media buying was the skill. Targeting was the edge. 2025: The algorithm does the targeting. Creative is the only lever left. Yet brands are still paying premium rates for people to adjust bid caps and launch campaigns. Thats not strategy. Thats admin work. The ROI is in what you say. Not where you place it. https://twitter.com/i/web/status/2016428426450894937 https://twitter.com/i/web/status/2016428426450894937"  
[X Link](https://x.com/dwilleboordse/status/2016428426450894937)  2026-01-28T08:29Z 13K followers, [---] engagements


"True story: Brand spent $400K on ads last year. Barely broke even. We looked at their creative process. "How do you come up with angles" "We look at what competitors are running and make our version." That was the whole process. No customer research. No review mining. No awareness level mapping. No hypothesis testing. Just copying with extra steps. We rebuilt everything from scratch. Research-first. Same product. Same budget. 4.2x ROAS this quarter. The creative wasn't the problem. The process was"  
[X Link](https://x.com/dwilleboordse/status/2016604703765701107)  2026-01-28T20:10Z 13K followers, [---] engagements


"What's the most expensive lesson ads have taught you I'll start: I once scaled a 4x ROAS ad to $2K/day without checking unit economics. The ad was profitable. The business wasn't. More spend just meant losing money faster. Now I check margins before I check ROAS. Your turn"  
[X Link](https://x.com/dwilleboordse/status/2017272858917863870)  2026-01-30T16:25Z 13K followers, [---] engagements


"You're not running out of creative ideas. You're running out of customer understanding. Go read [--] reviews right now. You'll have more angles than you can test in a month"  
[X Link](https://x.com/dwilleboordse/status/2019520924614111732)  2026-02-05T21:18Z 13.1K followers, [---] engagements


"This thread will show you why 150+ Shopify brands have trusted us as their growth partner for paid media and performance creatives. How we supercharged their growth unlike any other partner you've ever worked with. 🧪👇👇👇🚀"  
[X Link](https://x.com/thedennis/status/1824743736716247115)  2024-08-17T09:43Z 13.1K followers, 44.2K engagements

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