Dark | Light
[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

# ![@svembu Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::14649267.png) @svembu Sridhar Vembu

Sridhar Vembu posts on X about india, all the, long term, insurance the most. They currently have XXXXXXX followers and XX posts still getting attention that total XXXXXX engagements in the last XX hours.

### Engagements: XXXXXX [#](/creator/twitter::14649267/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::14649267/c:line/m:interactions.svg)

- X Week XXXXXXXXX -XX%
- X Month XXXXXXXXXX +1,555%
- X Months XXXXXXXXXX +26%
- X Year XXXXXXXXXX +120%

### Mentions: XX [#](/creator/twitter::14649267/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::14649267/c:line/m:posts_active.svg)

- X Week XX -XX%
- X Month XX +180%
- X Months XXX -XXXX%
- X Year XXX +60%

### Followers: XXXXXXX [#](/creator/twitter::14649267/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::14649267/c:line/m:followers.svg)

- X Week XXXXXXX +0.82%
- X Month XXXXXXX +22%
- X Months XXXXXXX +27%
- X Year XXXXXXX +42%

### CreatorRank: XXXXXXX [#](/creator/twitter::14649267/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::14649267/c:line/m:influencer_rank.svg)

### Social Influence [#](/creator/twitter::14649267/influence)
---

**Social category influence**
[countries](/list/countries)  XXXX% [finance](/list/finance)  XXXX% [technology brands](/list/technology-brands)  XXXX% [stocks](/list/stocks)  XXXX% [travel destinations](/list/travel-destinations)  XXXX%

**Social topic influence**
[india](/topic/india) 9.09%, [all the](/topic/all-the) 3.41%, [long term](/topic/long-term) #346, [insurance](/topic/insurance) #353, [made in](/topic/made-in) #160, [sharma](/topic/sharma) 1.14%, [he will](/topic/he-will) 1.14%, [whatsapp](/topic/whatsapp) 1.14%, [hosted](/topic/hosted) 1.14%, [countries](/topic/countries) XXXX%

**Top accounts mentioned or mentioned by**
[@chatgptjob](/creator/undefined) [@ramjiyahoo](/creator/undefined) [@fi_investindia](/creator/undefined) [@arattai](/creator/undefined) [@zoho](/creator/undefined) [@cnbctv18news](/creator/undefined) [@magnoninsig](/creator/undefined) [@americai](/creator/undefined) [@bhaiyasanatani](/creator/undefined) [@profranter](/creator/undefined) [@thedharmik2003](/creator/undefined) [@vic_vij](/creator/undefined) [@chandrarsrikant](/creator/undefined) [@daffa96584229](/creator/undefined) [@rohithsurya1986](/creator/undefined) [@iamnishanttttt](/creator/undefined) [@_bhashini](/creator/undefined) [@vishalt98126888](/creator/undefined) [@ratnagiri31](/creator/undefined) [@krishnaramach16](/creator/undefined)

**Top assets mentioned**
[Microsoft Corp. (MSFT)](/topic/microsoft) [Alphabet Inc Class A (GOOGL)](/topic/$googl)
### Top Social Posts [#](/creator/twitter::14649267/posts)
---
Top posts by engagements in the last XX hours

"On Arattai we have initiated discussions with Sharad Sharma of iSpirt the group that did the technical work to make UPI happen to standardize and publish the messaging protocols. I am a huge fan of UPI and hugely respect the work the team did. Sharad is a good friend and he will guide us in this objective. These systems need to be interoperable like UPI and email and not closed like WhatsApp today. We do not want to be a monopoly ever. We are committed to that goal and we will work with iSpirt to make this happen"  
[X Link](https://x.com/svembu/status/1972823293536112668) [@svembu](/creator/x/svembu) 2025-09-30T00:38Z 389K followers, 807.4K engagements


"There are questions about where Zoho is developed and where the data is hosted and who hosts it. There is a lot of false information we want to correct. X. All the products are developed in India. Our global headquarters is in Chennai and we pay taxes in India on our global income. As a global corporation headquartered in India we have offices in over XX countries and have a strong presence in the US which is a big market for us. X. Indian customer data is hosted in India (Mumbai Delhi and Chennai soon Odissa). We have over XX data centers globally and they host the respective country or"  
[X Link](https://x.com/svembu/status/1972885856613437501) [@svembu](/creator/x/svembu) 2025-09-30T04:46Z 389K followers, 2.7M engagements


"Arattai is on the surface a simple product but it has a lot of depth inside. Let me list the engineering frameworks (all homegrown) that power Arattai. First is what we call our messaging/AV framework. This has been the "real time" workhorse of Zoho for a while and this is what offers you those crisp calls and meetings that connect quickly. It has been perfected for XX years. Then we have a distributed framework that allows us to distribute the workload among many servers and databases and provides fault tolerance performance monitoring security and so on. This is the backbone of Zoho and"  
[X Link](https://x.com/svembu/status/1974620561222652163) [@svembu](/creator/x/svembu) 2025-10-04T23:40Z 389K followers, 912.1K engagements


""Electricity bill . up XX% since 2023" in Athens Georgia (US) due to new AI data center demand for electricity. One of the under-appreciated facts about the current state-of-the art AI is how extraordinarily energy inefficient it is. This is a huge issue for India. Even if we could afford all the GPUs (not) we cannot afford the electricity bill. We cannot afford to hurt households and factories. We need vastly more energy efficient AI. I believe that requires fundamentally rethinking the computational aspect of AI"  
[X Link](https://x.com/svembu/status/1975312897531363756) [@svembu](/creator/x/svembu) 2025-10-06T21:31Z 389K followers, 892.5K engagements


"Thank you Sir for your faith in usπŸ™ I dedicate this moment to our hard working engineers who have toiled hard in Zoho for over XX years. They all stayed in India and worked all these years because they believed. Their faith is vindicated. Jai Hind Jai BharatπŸ™"  
[X Link](https://x.com/svembu/status/1975871598617125138) [@svembu](/creator/x/svembu) 2025-10-08T10:31Z 389K followers, 1.5M engagements


"How to say "Arattai" in various languages"  
[X Link](https://x.com/svembu/status/1976821567259906532) [@svembu](/creator/x/svembu) 2025-10-11T01:26Z 389K followers, 864.6K engagements


"I have to ship some code I had committed to ship and I have fallen behind 😲 I will take a break from external engagements after this week. I am sorry to have to impose this hard restriction but I cannot do both deep tech work (which I am preaching constantly about in my external engagements) and then only do the preaching and not practising it myself. That would contradict my dictum "do not preach what you do not practise" and I am at the risk of only preaching and not practising"  
[X Link](https://x.com/svembu/status/1978289770620219883) [@svembu](/creator/x/svembu) 2025-10-15T02:40Z 389K followers, 388K engagements


"@SelukarAbhijit All that an engineer can do is to point out that the building is structurally unsound. No one can predict when it will collapse"  
[X Link](https://x.com/svembu/status/1979406256533045405) [@svembu](/creator/x/svembu) 2025-10-18T04:36Z 389K followers, 23.1K engagements


"Can Arattai last beyond the initial excitement We can say with confidence that we will continue to invest in R&D and we will continue to scale the infrastructure. Perfecting the tech is important for us and for the nation and we will stay the course. That is our promise πŸ™"  
[X Link](https://x.com/svembu/status/1974117445381337506) [@svembu](/creator/x/svembu) 2025-10-03T14:20Z 388.7K followers, 235.3K engagements


"This post is a must read for every Indian engineer who asks "why can't India do what China did". Short answer: India can and it is not that hard. And let's not do this "reservation bad government bad" etc. Chinese entrepreneurs never had it easy and still don't have it easy. We can do this in India. We WILL do this in India"  
[X Link](https://x.com/svembu/status/1884405495135600825) [@svembu](/creator/x/svembu) 2025-01-29T00:57Z 389K followers, 272.2K engagements


"We took our "Made in India Made for the World" video campaign from X years ago refreshed the logo and product shots and relaunched it. The message is timeless and captures the national mood today perfectly"  
[X Link](https://x.com/svembu/status/1971193566161666396) [@svembu](/creator/x/svembu) 2025-09-25T12:42Z 388.9K followers, 369.4K engagements


"Storage has two kinds of encryption. Storage specific and end device (phone) specific encryption keys. When we apply device specific encryption (on top of storage specific keys) the device key has to be applied to decrypt it. That happens in the device. We would also offer the option of such device key encrypted data back up and unless that option is chosen the data would live and die in the end devices alone"  
[X Link](https://x.com/svembu/status/1975798101983260748) [@svembu](/creator/x/svembu) 2025-10-08T05:39Z 389K followers, 46.6K engagements


"Smart people should not get trapped in status competition. Status competition sucks our energy to the point we achieve nothing of meaning or consequence. Prestige is the enemy of progress. In business prestige is the enemy of profit. In public life prestige is the enemy of service"  
[X Link](https://x.com/svembu/status/1918868360307368019) [@svembu](/creator/x/svembu) 2025-05-04T03:20Z 389K followers, 109.6K engagements


"Striking visual of the growth in product range of Zoho and ManageEngine from 2002 to today. We are the only company in the world that can take on Microsoft in the breadth and depth of the product suite. Our products offer a vastly superior experience to Microsoft please take a good look We are doubling down on R&D in cloud infrastructure platforms AI and applications so you will see even faster innovation from us"  
[X Link](https://x.com/svembu/status/1971088747585470606) [@svembu](/creator/x/svembu) 2025-09-25T05:45Z 389K followers, 1.1M engagements


"We understand the push for Zoho to go public. But let me state the reality: Arattai would very likely not have been built by a public company that faces quarter to quarter financial pressure. It was a "hopelessly foolish" project and even our employees had expressed scepticism that Arattai would ever gain any traction. We built it because we felt we need that kind of engineering capability in Bharat. We need a lot lot more of such capabilities in Bharat and we are on it. We have some very ambitious long range R&D projects going on in Zoho including compilers databases OS security hardware"  
[X Link](https://x.com/svembu/status/1972429032282312776) [@svembu](/creator/x/svembu) 2025-09-28T22:31Z 389K followers, 1.8M engagements


"In other news we have launched Vani which does fresh thinking on team collaboration. We call Vani the all-in-one visual-first intelligent platform. Vani sparks creativity It represents many years of R&D and we already have customers using it and loving it. Please try it with your team (Vani is desktop/browser only right now mobile will come in due course). You can check it out at Here is a video:"  
[X Link](https://x.com/svembu/status/1973543176880189871) [@svembu](/creator/x/svembu) 2025-10-02T00:18Z 389K followers, 279.4K engagements


"I was in a meeting in our Tenkasi office with our Arattai engineers working out refinements to the app and a team member showed this tweet. Thank you @anandmahindra this gives us even more determination πŸ™"  
[X Link](https://x.com/svembu/status/1974387092441739320) [@svembu](/creator/x/svembu) 2025-10-04T08:12Z 389K followers, 2M engagements


"Thank you Arnab. You are that rare combination journalist-entrepreneur who has built a powerful media house from scratch in under XX years through sheer will power and grit. It was an honor to be interviewed by you. Thank you πŸ™"  
[X Link](https://x.com/svembu/status/1974610990173245880) [@svembu](/creator/x/svembu) 2025-10-04T23:02Z 389K followers, 538.9K engagements


"Even as our Arattai team is scaling up and fine tuning the product our other product teams are hard at work. Last year Zoho became an RBI authorized payment aggregator in India and launched our online payment solutions. We are now deepening our fintech footprint by unveiling our all-new Zoho Payments Point-of-Sale (POS) Devices. With our new devices businesses can accept in-person payments while staying seamlessly connected to their broader ecosystem. As part of our broader push in global fintech and payments we have partnered with NPCIs NBBL to address real business challenges and strengthen"  
[X Link](https://x.com/svembu/status/1975425916403916859) [@svembu](/creator/x/svembu) 2025-10-07T05:00Z 389K followers, 995.9K engagements


"Yesterday after a long day of meetings and code reviews I was coming out of the office and saw our western hills near Tenkasi bathed in glorious color. The camera could only do partial justice to the scene. I felt the longing to be an artist to capture that on canvas"  
[X Link](https://x.com/svembu/status/1975690404193513514) [@svembu](/creator/x/svembu) 2025-10-07T22:31Z 389K followers, 330K engagements


"On the topic of privacy there are three distinct cases I want to address: X. The secret lover case X. The violation we feel when a company uses our personal data to show ads to us X. The secret rebel case The secret lover case also applies to org trade secrets and confidential data but "secret lover" is more catchy 😁 We work hard to ensure your privacy in case X. Our tech stack and product are designed with this as a major goal. Let me come to case X. By taking a vow to not use your data to try to sell you stuff we protect you from that sense of distaste or violation. Our strong stand also"  
[X Link](https://x.com/svembu/status/1975713971664834686) [@svembu](/creator/x/svembu) 2025-10-08T00:04Z 389K followers, 758.3K engagements


"I said this clearly. Our entire SAS business is based on the trust that we DO NOT access customer data and we do not use it for selling stuff to them. End to end encryption is a technical feature and that is coming. Trust is far far more precious and we are earning that trust daily in the global market. We will continue to fulfill that trust of every user of our product everywhere"  
[X Link](https://x.com/svembu/status/1975786643828449344) [@svembu](/creator/x/svembu) 2025-10-08T04:53Z 389K followers, 381.9K engagements


"@ecletic_tweets @tamilravi The data is stored in encrypted disk storage like a cloud service. No employee has access to it. When end to end encryption is rolled out that cloud storage will be removed. It will only be there on the device"  
[X Link](https://x.com/svembu/status/1975788274578038995) [@svembu](/creator/x/svembu) 2025-10-08T05:00Z 389K followers, 44.8K engagements


"End to end encryption keeps that data on the device only (no cloud storage unless a backup is specified). So it is actually easier on our servers and lowers our cost to serve users. In case of back up the encrypted device data is backed up but no server level features are provided (unlike Zoho Cliq see below). Zoho Cliq from which Arattai started keeps data in cloud storage because business users and admins need search filtering archiving integration and other functions. We are actually turning off that cloud storage in Arattai to offer end to end encrypted chat. That is in testing right now."  
[X Link](https://x.com/svembu/status/1975791555496800656) [@svembu](/creator/x/svembu) 2025-10-08T05:13Z 389K followers, 787.4K engagements


"This morning I felt the urge to listen to Siva Vaakkiya Siddhar. The rhythmic chant moves you even if you don't understand Tamil: Om Nama Shivaya πŸ™"  
[X Link](https://x.com/svembu/status/1976074380540252643) [@svembu](/creator/x/svembu) 2025-10-08T23:57Z 389K followers, 450.6K engagements


"Look at the date on this article (Nov XX 2007). Five years ten years after this article we had clearly failed to make any dent in the market. That is why we say "Your life's work powered by our life's work" on our website. Find your life's work and do it. Then stop worrying about success. Staying alive while doing our life's work that is success for us"  
[X Link](https://x.com/svembu/status/1976173913085211129) [@svembu](/creator/x/svembu) 2025-10-09T06:32Z 389K followers, 383.7K engagements


"There is a point about R&D I make repeatedly: R&D is not expensive but time intensive and best results are achieved by teams who stay committed long term. American companies solved the need for long term committed people with the H1-B visa and the extremely long green card process both of which made it painful or risky to switch jobs. This gave them a source of committed talent. Since companies tend to promote those who are committed Indians got promoted. There was no conspiracy to promote Indians it was one consequence of the visa/green card system. Tech companies in India need to realize"  
[X Link](https://x.com/svembu/status/1976473042869162042) [@svembu](/creator/x/svembu) 2025-10-10T02:21Z 389K followers, 587K engagements


"I have long been in the "gold as insurance against currency debasement" camp for over XX years now. Over the long term gold has held its purchasing power in terms of commodities like petroleum and gold has held its own against broad stock market indexes. No I am not interested in crypto. Excerpts from a great post by Lyn Alden (link in comment):"  
[X Link](https://x.com/svembu/status/1977180290524332520) [@svembu](/creator/x/svembu) 2025-10-12T01:11Z 389K followers, 227.7K engagements


"The Mappls app is very nice and it reflects decades of R&D much longer than Google Maps. Best wishes to Rohan Verma and the MapMyIndia team"  
[X Link](https://x.com/svembu/status/1977278051021967516) [@svembu](/creator/x/svembu) 2025-10-12T07:39Z 389K followers, 736.5K engagements


"Deep tech innovators from academic institutions and incubators in India should apply for the #BharatInnovates2026 innovation showcase in France to be held in June 2026. Deadline Oct XX 2025 so hurry. It is time to tell the world about all the deep tech work happening across India"  
[X Link](https://x.com/svembu/status/1979068717750456434) [@svembu](/creator/x/svembu) 2025-10-17T06:15Z 389K followers, 72.4K engagements


"I agree with Dr Gita Gopinath. The US stock market is in a clear and massive bubble. The degree of leverage in the system means that we cannot rule out a systemic event like the global financial crisis of 2008-9. Gold is also flashing a big warning signal. I don't think of gold as an investment I think of it as insurance against systemic financial risk. Ultimately finance is all about trust and when debt levels reach this high trust breaks down. I am sure AI will work hard to repay all the debt in the system πŸ₯Ή"  
[X Link](https://x.com/svembu/status/1979377747542839486) [@svembu](/creator/x/svembu) 2025-10-18T02:43Z 389K followers, 838.5K engagements


"@thedharmik2003 Please give us a week"  
[X Link](https://x.com/svembu/status/1979379627555721538) [@svembu](/creator/x/svembu) 2025-10-18T02:50Z 389K followers, 24.6K engagements


"@rand123452002 @Arattai We will look into this. Does it happen on wifi or mobile network or both"  
[X Link](https://x.com/svembu/status/1979730592842609123) [@svembu](/creator/x/svembu) 2025-10-19T02:05Z 389K followers, 79.7K engagements


"Gold can go up and down in price. It has gone up and down in price quite a bit before. "It will never go down much" is not an argument I would make when I say it is long term insurance. In the long term gold has preserved its value against broad stock averages with a lot less risk. That is its money-ness"  
[X Link](https://x.com/svembu/status/1979846660349141034) [@svembu](/creator/x/svembu) 2025-10-19T09:46Z 389K followers, XXX engagements


"Happy Diwali to everyone. πŸͺ” Praval got forwarded this photo 😁"  
[X Link](https://x.com/svembu/status/1980150858563428400) [@svembu](/creator/x/svembu) 2025-10-20T05:55Z 389K followers, 518.6K engagements

[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

@svembu Avatar @svembu Sridhar Vembu

Sridhar Vembu posts on X about india, all the, long term, insurance the most. They currently have XXXXXXX followers and XX posts still getting attention that total XXXXXX engagements in the last XX hours.

Engagements: XXXXXX #

Engagements Line Chart

  • X Week XXXXXXXXX -XX%
  • X Month XXXXXXXXXX +1,555%
  • X Months XXXXXXXXXX +26%
  • X Year XXXXXXXXXX +120%

Mentions: XX #

Mentions Line Chart

  • X Week XX -XX%
  • X Month XX +180%
  • X Months XXX -XXXX%
  • X Year XXX +60%

Followers: XXXXXXX #

Followers Line Chart

  • X Week XXXXXXX +0.82%
  • X Month XXXXXXX +22%
  • X Months XXXXXXX +27%
  • X Year XXXXXXX +42%

CreatorRank: XXXXXXX #

CreatorRank Line Chart

Social Influence #


Social category influence countries XXXX% finance XXXX% technology brands XXXX% stocks XXXX% travel destinations XXXX%

Social topic influence india 9.09%, all the 3.41%, long term #346, insurance #353, made in #160, sharma 1.14%, he will 1.14%, whatsapp 1.14%, hosted 1.14%, countries XXXX%

Top accounts mentioned or mentioned by @chatgptjob @ramjiyahoo @fi_investindia @arattai @zoho @cnbctv18news @magnoninsig @americai @bhaiyasanatani @profranter @thedharmik2003 @vic_vij @chandrarsrikant @daffa96584229 @rohithsurya1986 @iamnishanttttt @_bhashini @vishalt98126888 @ratnagiri31 @krishnaramach16

Top assets mentioned Microsoft Corp. (MSFT) Alphabet Inc Class A (GOOGL)

Top Social Posts #


Top posts by engagements in the last XX hours

"On Arattai we have initiated discussions with Sharad Sharma of iSpirt the group that did the technical work to make UPI happen to standardize and publish the messaging protocols. I am a huge fan of UPI and hugely respect the work the team did. Sharad is a good friend and he will guide us in this objective. These systems need to be interoperable like UPI and email and not closed like WhatsApp today. We do not want to be a monopoly ever. We are committed to that goal and we will work with iSpirt to make this happen"
X Link @svembu 2025-09-30T00:38Z 389K followers, 807.4K engagements

"There are questions about where Zoho is developed and where the data is hosted and who hosts it. There is a lot of false information we want to correct. X. All the products are developed in India. Our global headquarters is in Chennai and we pay taxes in India on our global income. As a global corporation headquartered in India we have offices in over XX countries and have a strong presence in the US which is a big market for us. X. Indian customer data is hosted in India (Mumbai Delhi and Chennai soon Odissa). We have over XX data centers globally and they host the respective country or"
X Link @svembu 2025-09-30T04:46Z 389K followers, 2.7M engagements

"Arattai is on the surface a simple product but it has a lot of depth inside. Let me list the engineering frameworks (all homegrown) that power Arattai. First is what we call our messaging/AV framework. This has been the "real time" workhorse of Zoho for a while and this is what offers you those crisp calls and meetings that connect quickly. It has been perfected for XX years. Then we have a distributed framework that allows us to distribute the workload among many servers and databases and provides fault tolerance performance monitoring security and so on. This is the backbone of Zoho and"
X Link @svembu 2025-10-04T23:40Z 389K followers, 912.1K engagements

""Electricity bill . up XX% since 2023" in Athens Georgia (US) due to new AI data center demand for electricity. One of the under-appreciated facts about the current state-of-the art AI is how extraordinarily energy inefficient it is. This is a huge issue for India. Even if we could afford all the GPUs (not) we cannot afford the electricity bill. We cannot afford to hurt households and factories. We need vastly more energy efficient AI. I believe that requires fundamentally rethinking the computational aspect of AI"
X Link @svembu 2025-10-06T21:31Z 389K followers, 892.5K engagements

"Thank you Sir for your faith in usπŸ™ I dedicate this moment to our hard working engineers who have toiled hard in Zoho for over XX years. They all stayed in India and worked all these years because they believed. Their faith is vindicated. Jai Hind Jai BharatπŸ™"
X Link @svembu 2025-10-08T10:31Z 389K followers, 1.5M engagements

"How to say "Arattai" in various languages"
X Link @svembu 2025-10-11T01:26Z 389K followers, 864.6K engagements

"I have to ship some code I had committed to ship and I have fallen behind 😲 I will take a break from external engagements after this week. I am sorry to have to impose this hard restriction but I cannot do both deep tech work (which I am preaching constantly about in my external engagements) and then only do the preaching and not practising it myself. That would contradict my dictum "do not preach what you do not practise" and I am at the risk of only preaching and not practising"
X Link @svembu 2025-10-15T02:40Z 389K followers, 388K engagements

"@SelukarAbhijit All that an engineer can do is to point out that the building is structurally unsound. No one can predict when it will collapse"
X Link @svembu 2025-10-18T04:36Z 389K followers, 23.1K engagements

"Can Arattai last beyond the initial excitement We can say with confidence that we will continue to invest in R&D and we will continue to scale the infrastructure. Perfecting the tech is important for us and for the nation and we will stay the course. That is our promise πŸ™"
X Link @svembu 2025-10-03T14:20Z 388.7K followers, 235.3K engagements

"This post is a must read for every Indian engineer who asks "why can't India do what China did". Short answer: India can and it is not that hard. And let's not do this "reservation bad government bad" etc. Chinese entrepreneurs never had it easy and still don't have it easy. We can do this in India. We WILL do this in India"
X Link @svembu 2025-01-29T00:57Z 389K followers, 272.2K engagements

"We took our "Made in India Made for the World" video campaign from X years ago refreshed the logo and product shots and relaunched it. The message is timeless and captures the national mood today perfectly"
X Link @svembu 2025-09-25T12:42Z 388.9K followers, 369.4K engagements

"Storage has two kinds of encryption. Storage specific and end device (phone) specific encryption keys. When we apply device specific encryption (on top of storage specific keys) the device key has to be applied to decrypt it. That happens in the device. We would also offer the option of such device key encrypted data back up and unless that option is chosen the data would live and die in the end devices alone"
X Link @svembu 2025-10-08T05:39Z 389K followers, 46.6K engagements

"Smart people should not get trapped in status competition. Status competition sucks our energy to the point we achieve nothing of meaning or consequence. Prestige is the enemy of progress. In business prestige is the enemy of profit. In public life prestige is the enemy of service"
X Link @svembu 2025-05-04T03:20Z 389K followers, 109.6K engagements

"Striking visual of the growth in product range of Zoho and ManageEngine from 2002 to today. We are the only company in the world that can take on Microsoft in the breadth and depth of the product suite. Our products offer a vastly superior experience to Microsoft please take a good look We are doubling down on R&D in cloud infrastructure platforms AI and applications so you will see even faster innovation from us"
X Link @svembu 2025-09-25T05:45Z 389K followers, 1.1M engagements

"We understand the push for Zoho to go public. But let me state the reality: Arattai would very likely not have been built by a public company that faces quarter to quarter financial pressure. It was a "hopelessly foolish" project and even our employees had expressed scepticism that Arattai would ever gain any traction. We built it because we felt we need that kind of engineering capability in Bharat. We need a lot lot more of such capabilities in Bharat and we are on it. We have some very ambitious long range R&D projects going on in Zoho including compilers databases OS security hardware"
X Link @svembu 2025-09-28T22:31Z 389K followers, 1.8M engagements

"In other news we have launched Vani which does fresh thinking on team collaboration. We call Vani the all-in-one visual-first intelligent platform. Vani sparks creativity It represents many years of R&D and we already have customers using it and loving it. Please try it with your team (Vani is desktop/browser only right now mobile will come in due course). You can check it out at Here is a video:"
X Link @svembu 2025-10-02T00:18Z 389K followers, 279.4K engagements

"I was in a meeting in our Tenkasi office with our Arattai engineers working out refinements to the app and a team member showed this tweet. Thank you @anandmahindra this gives us even more determination πŸ™"
X Link @svembu 2025-10-04T08:12Z 389K followers, 2M engagements

"Thank you Arnab. You are that rare combination journalist-entrepreneur who has built a powerful media house from scratch in under XX years through sheer will power and grit. It was an honor to be interviewed by you. Thank you πŸ™"
X Link @svembu 2025-10-04T23:02Z 389K followers, 538.9K engagements

"Even as our Arattai team is scaling up and fine tuning the product our other product teams are hard at work. Last year Zoho became an RBI authorized payment aggregator in India and launched our online payment solutions. We are now deepening our fintech footprint by unveiling our all-new Zoho Payments Point-of-Sale (POS) Devices. With our new devices businesses can accept in-person payments while staying seamlessly connected to their broader ecosystem. As part of our broader push in global fintech and payments we have partnered with NPCIs NBBL to address real business challenges and strengthen"
X Link @svembu 2025-10-07T05:00Z 389K followers, 995.9K engagements

"Yesterday after a long day of meetings and code reviews I was coming out of the office and saw our western hills near Tenkasi bathed in glorious color. The camera could only do partial justice to the scene. I felt the longing to be an artist to capture that on canvas"
X Link @svembu 2025-10-07T22:31Z 389K followers, 330K engagements

"On the topic of privacy there are three distinct cases I want to address: X. The secret lover case X. The violation we feel when a company uses our personal data to show ads to us X. The secret rebel case The secret lover case also applies to org trade secrets and confidential data but "secret lover" is more catchy 😁 We work hard to ensure your privacy in case X. Our tech stack and product are designed with this as a major goal. Let me come to case X. By taking a vow to not use your data to try to sell you stuff we protect you from that sense of distaste or violation. Our strong stand also"
X Link @svembu 2025-10-08T00:04Z 389K followers, 758.3K engagements

"I said this clearly. Our entire SAS business is based on the trust that we DO NOT access customer data and we do not use it for selling stuff to them. End to end encryption is a technical feature and that is coming. Trust is far far more precious and we are earning that trust daily in the global market. We will continue to fulfill that trust of every user of our product everywhere"
X Link @svembu 2025-10-08T04:53Z 389K followers, 381.9K engagements

"@ecletic_tweets @tamilravi The data is stored in encrypted disk storage like a cloud service. No employee has access to it. When end to end encryption is rolled out that cloud storage will be removed. It will only be there on the device"
X Link @svembu 2025-10-08T05:00Z 389K followers, 44.8K engagements

"End to end encryption keeps that data on the device only (no cloud storage unless a backup is specified). So it is actually easier on our servers and lowers our cost to serve users. In case of back up the encrypted device data is backed up but no server level features are provided (unlike Zoho Cliq see below). Zoho Cliq from which Arattai started keeps data in cloud storage because business users and admins need search filtering archiving integration and other functions. We are actually turning off that cloud storage in Arattai to offer end to end encrypted chat. That is in testing right now."
X Link @svembu 2025-10-08T05:13Z 389K followers, 787.4K engagements

"This morning I felt the urge to listen to Siva Vaakkiya Siddhar. The rhythmic chant moves you even if you don't understand Tamil: Om Nama Shivaya πŸ™"
X Link @svembu 2025-10-08T23:57Z 389K followers, 450.6K engagements

"Look at the date on this article (Nov XX 2007). Five years ten years after this article we had clearly failed to make any dent in the market. That is why we say "Your life's work powered by our life's work" on our website. Find your life's work and do it. Then stop worrying about success. Staying alive while doing our life's work that is success for us"
X Link @svembu 2025-10-09T06:32Z 389K followers, 383.7K engagements

"There is a point about R&D I make repeatedly: R&D is not expensive but time intensive and best results are achieved by teams who stay committed long term. American companies solved the need for long term committed people with the H1-B visa and the extremely long green card process both of which made it painful or risky to switch jobs. This gave them a source of committed talent. Since companies tend to promote those who are committed Indians got promoted. There was no conspiracy to promote Indians it was one consequence of the visa/green card system. Tech companies in India need to realize"
X Link @svembu 2025-10-10T02:21Z 389K followers, 587K engagements

"I have long been in the "gold as insurance against currency debasement" camp for over XX years now. Over the long term gold has held its purchasing power in terms of commodities like petroleum and gold has held its own against broad stock market indexes. No I am not interested in crypto. Excerpts from a great post by Lyn Alden (link in comment):"
X Link @svembu 2025-10-12T01:11Z 389K followers, 227.7K engagements

"The Mappls app is very nice and it reflects decades of R&D much longer than Google Maps. Best wishes to Rohan Verma and the MapMyIndia team"
X Link @svembu 2025-10-12T07:39Z 389K followers, 736.5K engagements

"Deep tech innovators from academic institutions and incubators in India should apply for the #BharatInnovates2026 innovation showcase in France to be held in June 2026. Deadline Oct XX 2025 so hurry. It is time to tell the world about all the deep tech work happening across India"
X Link @svembu 2025-10-17T06:15Z 389K followers, 72.4K engagements

"I agree with Dr Gita Gopinath. The US stock market is in a clear and massive bubble. The degree of leverage in the system means that we cannot rule out a systemic event like the global financial crisis of 2008-9. Gold is also flashing a big warning signal. I don't think of gold as an investment I think of it as insurance against systemic financial risk. Ultimately finance is all about trust and when debt levels reach this high trust breaks down. I am sure AI will work hard to repay all the debt in the system πŸ₯Ή"
X Link @svembu 2025-10-18T02:43Z 389K followers, 838.5K engagements

"@thedharmik2003 Please give us a week"
X Link @svembu 2025-10-18T02:50Z 389K followers, 24.6K engagements

"@rand123452002 @Arattai We will look into this. Does it happen on wifi or mobile network or both"
X Link @svembu 2025-10-19T02:05Z 389K followers, 79.7K engagements

"Gold can go up and down in price. It has gone up and down in price quite a bit before. "It will never go down much" is not an argument I would make when I say it is long term insurance. In the long term gold has preserved its value against broad stock averages with a lot less risk. That is its money-ness"
X Link @svembu 2025-10-19T09:46Z 389K followers, XXX engagements

"Happy Diwali to everyone. πŸͺ” Praval got forwarded this photo 😁"
X Link @svembu 2025-10-20T05:55Z 389K followers, 518.6K engagements

@svembu
/creator/twitter::svembu