[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.] #  @shaneparrish Shane Parrish Shane Parrish posts on X about ai, business, ogilvy, history the most. They currently have XXXXXXX followers and XX posts still getting attention that total XXXXXX engagements in the last XX hours. ### Engagements: XXXXXX [#](/creator/twitter::33104659/interactions)  - X Week XXXXXXXXX +147% - X Month XXXXXXXXX +122% - X Months XXXXXXXXX +85% - X Year XXXXXXXXXX +101% ### Mentions: XX [#](/creator/twitter::33104659/posts_active)  - X Week XX no change - X Month XX +2% - X Months XXX +77% - X Year XXX +116% ### Followers: XXXXXXX [#](/creator/twitter::33104659/followers)  - X Week XXXXXXX +0.16% - X Month XXXXXXX +0.28% - X Months XXXXXXX +1.70% - X Year XXXXXXX +4.40% ### CreatorRank: XXXXXXX [#](/creator/twitter::33104659/influencer_rank)  ### Social Influence **Social category influence** [finance](/list/finance) XXXXX% [agencies](/list/agencies) #10 [stocks](/list/stocks) XXXXX% [technology brands](/list/technology-brands) XXXXX% [social networks](/list/social-networks) XXXX% **Social topic influence** [ai](/topic/ai) #6417, [business](/topic/business) 13.79%, [ogilvy](/topic/ogilvy) #1, [history](/topic/history) 10.34%, [if you](/topic/if-you) 10.34%, [ash](/topic/ash) #595, [accenture](/topic/accenture) #4, [apple](/topic/apple) 6.9%, [dyson](/topic/dyson) 3.45%, [bremont](/topic/bremont) XXXX% **Top accounts mentioned or mentioned by** [@rorysutherland](/creator/undefined) [@innerexcellence](/creator/undefined) [@billackman](/creator/undefined) [@bremont](/creator/undefined) [@canadaspends](/creator/undefined) [@asclipoti](/creator/undefined) [@markjcarney](/creator/undefined) [@pierrepoilievre](/creator/undefined) [@albiondumsday](/creator/undefined) [@alsoknownas_aa](/creator/undefined) [@kpaxs](/creator/undefined) [@sidrelll](/creator/undefined) [@vikaspgoel](/creator/undefined) [@bradjustice14](/creator/undefined) [@iambenrobertson](/creator/undefined) [@macronaut_](/creator/undefined) [@rtheoryxyz](/creator/undefined) [@nicolascole77](/creator/undefined) [@gomanjp](/creator/undefined) [@goldenjocks](/creator/undefined) **Top assets mentioned** [Accenture (ACN)](/topic/accenture) [Spotify Technology (SPOT)](/topic/$spot) ### Top Social Posts Top posts by engagements in the last XX hours "My conversation with @rorysutherland Vice Chairman at Ogilvy 00:00 Introduction 01:31 AI and Decision Making 03:48 Looking for Efficiency in the Wrong Place 04:44 The Doorman Fallacy 08:54 How to Spend Your Marketing Budget 15:52 Ad Break 18:09 Cold Beer Thought Experiment 20:25 The Psychopath Detection Test 27:15 Brand Quake 29:21 Customer Value Thinking 34:28 Why Is Dyson So Effective at Marketing 36:28 Ad Break 38:51 The Map is Not the Territory 39:27 The Problem with Shareholders 42:29 'Tech Bro' Decision Making 45:15 Warren Buffetts Obsession 47:52 Why John Bragg Paid the Most 51:23 High" [X Link](https://x.com/shaneparrish/status/1998842005611217024) 2025-12-10T19:47Z 548.9K followers, 200K engagements "@BillAckman @Bremont Love mine" [X Link](https://x.com/shaneparrish/status/1994850568997933327) 2025-11-29T19:26Z 548.9K followers, 1394 engagements "28 tiny lessons from my conversation with Jim Murphy on training your mind for extraordinary performance. X. Selflessness is fearless. X. Presence beats confidence. X. An easier life is not the best life. X. Your mind quits long before your body. X. Aging is the aggressive pursuit of comfort. X. Youre only as stable as what you worship. X. The best performers dont get tentative after mistakes. X. Theres no failure only feedback. X. Your life is a reflection of your beliefs. XX. Busyness is how we avoid facing ourselves. XX. Money amplifies who you already are. XX. The best life has one foot" [X Link](https://x.com/shaneparrish/status/1995680373272166534) 2025-12-02T02:24Z 548.9K followers, 129.9K engagements "Lessons from Mary Kay Ash the greatest saleswoman in history: X. Golden Rule Leadership: The Golden Rule is one of the worlds oldest and best-known philosophies yet its frequently overlooked in business circles. Mary Kay proved this rule is still powerful in todays complicated world. X. You Build with People: Leaders are dependent upon the performance of their people and so is a companys success. Good people are a companys most important asset. People are more important than the plan. X. The Invisible Sign: Everyone has an invisible sign hanging from their neck saying MAKE ME FEEL IMPORTANT" [X Link](https://x.com/shaneparrish/status/1996215706048676220) 2025-12-03T13:51Z 548.9K followers, 291.3K engagements ""Over the years I have observed that those who are blessed with the most talent dont necessarily outperform everyone else. Its the people with follow-through who excel. This is true in all walks of lifein business sports and the arts. I see it constantly in the sales field. And you can see it happen with young people in school. The top students in a class arent necessarily those with the highest IQs; theyre the ones with the best study habits. They consistently follow through every day with their assignments. The real achievers in this world are those who follow through in all things big and" [X Link](https://x.com/shaneparrish/status/1996686683237241310) 2025-12-04T21:02Z 548.9K followers, 39.1K engagements "Telling someone to work smarter is useless because it assumes they already know what smarter looks like. If they did theyd be doing it. Work smarter not harder is often framed as the opposite of hard work but working smart is itself a derivative of hard work. You have to work hard to figure out what working smart means. Its like a chess master spotting the best move instantly; it looks like working smart but its built on thousands of hours of working hard to earn that intuition. What looks like working smarter is often just contextual insights uncovered through deep sustained effort that" [X Link](https://x.com/shaneparrish/status/1997326194094604768) 2025-12-06T15:24Z 548.9K followers, 57K engagements "The Doorman Fallacy 'You have a five-star hotel and it has a doorman welcoming incoming guests. McKinsey or Accenture will come in and say Your doorman currently costs you X thousand dollars a year. We have defined his or her function as opening the door. Well replace said doorman with an automatic door-opening mechanism and an infrared human detector and well save you $30$40000 a year. They walk away and they take the credit for the cost savings. Two years later the hotels a catastrophe . because the doorman was doing multiple things many of which were human and kind of tacit. Security would" [X Link](https://x.com/shaneparrish/status/1998773040717430986) 2025-12-10T15:13Z 548.9K followers, 1.2M engagements "Listen to this incredible episode with @rorysutherland Spotify: YouTube: Apple: Web/Transcript:" [X Link](https://x.com/shaneparrish/status/1998773686317297843) 2025-12-10T15:15Z 548.9K followers, 61.1K engagements "Efficiency is the enemy of magic. Any idiot can cut visible costs by firing the doorman. But the invisible costs are where the magic happens. When you optimize for efficiency you often kill the very thing that customers value" [X Link](https://x.com/shaneparrish/status/1999107693038928309) 2025-12-11T13:23Z 548.9K followers, 83K engagements "We look for efficiency in the wrong place. 'Its very easy for people with an economic or tech background to make assumptions about what people are trying to do and how they choose and where utility maximizes and all this kind of thing only really to be completely wrong. . When you pursue efficiency there are quite a few problems. When you pursue efficiency you start looking at numerical or mechanical factors and of course in the process you disregard psychological factors where the greater gains may be found. And so you focus too heavily on cost reduction and too little on value creation. One" [X Link](https://x.com/shaneparrish/status/1999123718686081174) 2025-12-11T14:26Z 548.9K followers, 19.2K engagements "Top Performance Coach Jim Murphy (@innerexcellence) reveals how to quiet the mind and execute when it matters most. Jim spent X years writing Inner Excellence the mental toughness manual that shot from obscurity to #1 New York Times bestseller overnight when star athlete A.J. Brown was caught reading it on the sidelines of an NFL playoff game. 00:00 Introduction 01:01 The X Pillars of Inner Excellence 04:14 A Manual on Mental Toughness 07:55 Goals are Secondary 11:53 Clean Fuel vs. Dirty Fuel 14:23 What You Want Most 16:26 Ad Break 18:41 The Achievement Treadmill 21:47 The Busy Trap 22:34 The" [X Link](https://x.com/shaneparrish/status/1993650668154794397) 2025-11-26T11:58Z 548.9K followers, 489.6K engagements "Master the step you are on. Wozniak spent years designing computers on paper because he couldnt afford the parts. I learned to not worry so much about the outcome he wrote but to concentrate on the step I was on and to try to do it as perfectly as I could when I was doing it. Hed design a computer then redesign it over and over again. By the time he got real components hed already done the hardest work: the thinking. Most people rush through fundamentals chasing the outcome. Woz had the patience to master each step completely before moving to the next" [X Link](https://x.com/shaneparrish/status/1999146154806976779) 2025-12-11T15:56Z 548.9K followers, 33.4K engagements "Your reputation isnt what you shout its what people whisper" [X Link](https://x.com/shaneparrish/status/1996199557835964859) 2025-12-03T12:47Z 548.9K followers, 56.6K engagements "Success is achieving something that I can share with those that I love and care aboutmy family and my friends my employees and my customers" [X Link](https://x.com/shaneparrish/status/1996602393245446572) 2025-12-04T15:28Z 548.9K followers, 16.3K engagements ""No matter how busy you are you must take time to make the other person feel important"" [X Link](https://x.com/shaneparrish/status/1996926529411137577) 2025-12-05T12:56Z 548.9K followers, 59.3K engagements "If you look at the day you will be focused. If you look at the decade you will be exhausted" [X Link](https://x.com/shaneparrish/status/1996956711660208549) 2025-12-05T14:55Z 548.9K followers, 20.3K engagements "Why do smart people make bad decisions Charlie Munger discovered XX tendencies sabotaging your judgment right now. Here they are: X. Reward and Punishment Superresponse Tendency X. Liking/Loving Tendency X. Disliking/Hating Tendency X. Doubt-Avoidance Tendency X. Inconsistency-Avoidance Tendency X. Curiosity Tendency X. Kantian Fairness Tendency X. Envy/Jealousy Tendency X. Reciprocation Tendency XX. Influence-from-Mere-Association Tendency XX. Simple Pain-Avoiding Psychological Denial XX. Excessive Self-Regard Tendency XX. Overoptimism Tendency XX. Deprival-Superreaction Tendency 15." [X Link](https://x.com/shaneparrish/status/1991089568158744912) 2025-11-19T10:22Z 548.9K followers, 603.7K engagements "I have asked both @MarkJCarney and @PierrePoilievre to come on TKP for individual episodes. Like you I'm tired of political discourse taking place through obviously partisan media viral clips and gotcha moments. We can do better. Should they say yes the episodes would air over the holidays. I bring no axe to grind (they are both friends and closer on many issues than the media makes it seem). Same rules as before no questions or topics in advance and no editorial control" [X Link](https://x.com/shaneparrish/status/1998431848439894369) 2025-12-09T16:37Z 548.9K followers, 26.1K engagements "The map is not the territory. Spreadsheets are the map; customer problems are the territory. If you run your business by the numbers you are hallucinating. You have to touch the customers to know where you really are" [X Link](https://x.com/shaneparrish/status/1999306209204273299) 2025-12-12T02:32Z 548.9K followers, 20K engagements "Weirdness creates monopolies. If you follow the rules you compete with everyone else. If you do something that seems irrational but works you stand alone. The best advantage is being the only one crazy enough to do what you do" [X Link](https://x.com/shaneparrish/status/1999464503369412642) 2025-12-12T13:01Z 548.9K followers, 18.4K engagements
[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]
@shaneparrish Shane Parrish
Shane Parrish posts on X about ai, business, ogilvy, history the most. They currently have XXXXXXX followers and XX posts still getting attention that total XXXXXX engagements in the last XX hours.
Engagements: XXXXXX #
- X Week XXXXXXXXX +147%
- X Month XXXXXXXXX +122%
- X Months XXXXXXXXX +85%
- X Year XXXXXXXXXX +101%
Mentions: XX #
- X Week XX no change
- X Month XX +2%
- X Months XXX +77%
- X Year XXX +116%
Followers: XXXXXXX #
- X Week XXXXXXX +0.16%
- X Month XXXXXXX +0.28%
- X Months XXXXXXX +1.70%
- X Year XXXXXXX +4.40%
CreatorRank: XXXXXXX #
Social Influence
Social category influence finance XXXXX% agencies #10 stocks XXXXX% technology brands XXXXX% social networks XXXX%
Social topic influence ai #6417, business 13.79%, ogilvy #1, history 10.34%, if you 10.34%, ash #595, accenture #4, apple 6.9%, dyson 3.45%, bremont XXXX%
Top accounts mentioned or mentioned by @rorysutherland @innerexcellence @billackman @bremont @canadaspends @asclipoti @markjcarney @pierrepoilievre @albiondumsday @alsoknownas_aa @kpaxs @sidrelll @vikaspgoel @bradjustice14 @iambenrobertson @macronaut_ @rtheoryxyz @nicolascole77 @gomanjp @goldenjocks
Top assets mentioned Accenture (ACN) Spotify Technology (SPOT)
Top Social Posts
Top posts by engagements in the last XX hours
"My conversation with @rorysutherland Vice Chairman at Ogilvy 00:00 Introduction 01:31 AI and Decision Making 03:48 Looking for Efficiency in the Wrong Place 04:44 The Doorman Fallacy 08:54 How to Spend Your Marketing Budget 15:52 Ad Break 18:09 Cold Beer Thought Experiment 20:25 The Psychopath Detection Test 27:15 Brand Quake 29:21 Customer Value Thinking 34:28 Why Is Dyson So Effective at Marketing 36:28 Ad Break 38:51 The Map is Not the Territory 39:27 The Problem with Shareholders 42:29 'Tech Bro' Decision Making 45:15 Warren Buffetts Obsession 47:52 Why John Bragg Paid the Most 51:23 High"
X Link 2025-12-10T19:47Z 548.9K followers, 200K engagements
"@BillAckman @Bremont Love mine"
X Link 2025-11-29T19:26Z 548.9K followers, 1394 engagements
"28 tiny lessons from my conversation with Jim Murphy on training your mind for extraordinary performance. X. Selflessness is fearless. X. Presence beats confidence. X. An easier life is not the best life. X. Your mind quits long before your body. X. Aging is the aggressive pursuit of comfort. X. Youre only as stable as what you worship. X. The best performers dont get tentative after mistakes. X. Theres no failure only feedback. X. Your life is a reflection of your beliefs. XX. Busyness is how we avoid facing ourselves. XX. Money amplifies who you already are. XX. The best life has one foot"
X Link 2025-12-02T02:24Z 548.9K followers, 129.9K engagements
"Lessons from Mary Kay Ash the greatest saleswoman in history: X. Golden Rule Leadership: The Golden Rule is one of the worlds oldest and best-known philosophies yet its frequently overlooked in business circles. Mary Kay proved this rule is still powerful in todays complicated world. X. You Build with People: Leaders are dependent upon the performance of their people and so is a companys success. Good people are a companys most important asset. People are more important than the plan. X. The Invisible Sign: Everyone has an invisible sign hanging from their neck saying MAKE ME FEEL IMPORTANT"
X Link 2025-12-03T13:51Z 548.9K followers, 291.3K engagements
""Over the years I have observed that those who are blessed with the most talent dont necessarily outperform everyone else. Its the people with follow-through who excel. This is true in all walks of lifein business sports and the arts. I see it constantly in the sales field. And you can see it happen with young people in school. The top students in a class arent necessarily those with the highest IQs; theyre the ones with the best study habits. They consistently follow through every day with their assignments. The real achievers in this world are those who follow through in all things big and"
X Link 2025-12-04T21:02Z 548.9K followers, 39.1K engagements
"Telling someone to work smarter is useless because it assumes they already know what smarter looks like. If they did theyd be doing it. Work smarter not harder is often framed as the opposite of hard work but working smart is itself a derivative of hard work. You have to work hard to figure out what working smart means. Its like a chess master spotting the best move instantly; it looks like working smart but its built on thousands of hours of working hard to earn that intuition. What looks like working smarter is often just contextual insights uncovered through deep sustained effort that"
X Link 2025-12-06T15:24Z 548.9K followers, 57K engagements
"The Doorman Fallacy 'You have a five-star hotel and it has a doorman welcoming incoming guests. McKinsey or Accenture will come in and say Your doorman currently costs you X thousand dollars a year. We have defined his or her function as opening the door. Well replace said doorman with an automatic door-opening mechanism and an infrared human detector and well save you $30$40000 a year. They walk away and they take the credit for the cost savings. Two years later the hotels a catastrophe . because the doorman was doing multiple things many of which were human and kind of tacit. Security would"
X Link 2025-12-10T15:13Z 548.9K followers, 1.2M engagements
"Listen to this incredible episode with @rorysutherland Spotify: YouTube: Apple: Web/Transcript:"
X Link 2025-12-10T15:15Z 548.9K followers, 61.1K engagements
"Efficiency is the enemy of magic. Any idiot can cut visible costs by firing the doorman. But the invisible costs are where the magic happens. When you optimize for efficiency you often kill the very thing that customers value"
X Link 2025-12-11T13:23Z 548.9K followers, 83K engagements
"We look for efficiency in the wrong place. 'Its very easy for people with an economic or tech background to make assumptions about what people are trying to do and how they choose and where utility maximizes and all this kind of thing only really to be completely wrong. . When you pursue efficiency there are quite a few problems. When you pursue efficiency you start looking at numerical or mechanical factors and of course in the process you disregard psychological factors where the greater gains may be found. And so you focus too heavily on cost reduction and too little on value creation. One"
X Link 2025-12-11T14:26Z 548.9K followers, 19.2K engagements
"Top Performance Coach Jim Murphy (@innerexcellence) reveals how to quiet the mind and execute when it matters most. Jim spent X years writing Inner Excellence the mental toughness manual that shot from obscurity to #1 New York Times bestseller overnight when star athlete A.J. Brown was caught reading it on the sidelines of an NFL playoff game. 00:00 Introduction 01:01 The X Pillars of Inner Excellence 04:14 A Manual on Mental Toughness 07:55 Goals are Secondary 11:53 Clean Fuel vs. Dirty Fuel 14:23 What You Want Most 16:26 Ad Break 18:41 The Achievement Treadmill 21:47 The Busy Trap 22:34 The"
X Link 2025-11-26T11:58Z 548.9K followers, 489.6K engagements
"Master the step you are on. Wozniak spent years designing computers on paper because he couldnt afford the parts. I learned to not worry so much about the outcome he wrote but to concentrate on the step I was on and to try to do it as perfectly as I could when I was doing it. Hed design a computer then redesign it over and over again. By the time he got real components hed already done the hardest work: the thinking. Most people rush through fundamentals chasing the outcome. Woz had the patience to master each step completely before moving to the next"
X Link 2025-12-11T15:56Z 548.9K followers, 33.4K engagements
"Your reputation isnt what you shout its what people whisper"
X Link 2025-12-03T12:47Z 548.9K followers, 56.6K engagements
"Success is achieving something that I can share with those that I love and care aboutmy family and my friends my employees and my customers"
X Link 2025-12-04T15:28Z 548.9K followers, 16.3K engagements
""No matter how busy you are you must take time to make the other person feel important""
X Link 2025-12-05T12:56Z 548.9K followers, 59.3K engagements
"If you look at the day you will be focused. If you look at the decade you will be exhausted"
X Link 2025-12-05T14:55Z 548.9K followers, 20.3K engagements
"Why do smart people make bad decisions Charlie Munger discovered XX tendencies sabotaging your judgment right now. Here they are: X. Reward and Punishment Superresponse Tendency X. Liking/Loving Tendency X. Disliking/Hating Tendency X. Doubt-Avoidance Tendency X. Inconsistency-Avoidance Tendency X. Curiosity Tendency X. Kantian Fairness Tendency X. Envy/Jealousy Tendency X. Reciprocation Tendency XX. Influence-from-Mere-Association Tendency XX. Simple Pain-Avoiding Psychological Denial XX. Excessive Self-Regard Tendency XX. Overoptimism Tendency XX. Deprival-Superreaction Tendency 15."
X Link 2025-11-19T10:22Z 548.9K followers, 603.7K engagements
"I have asked both @MarkJCarney and @PierrePoilievre to come on TKP for individual episodes. Like you I'm tired of political discourse taking place through obviously partisan media viral clips and gotcha moments. We can do better. Should they say yes the episodes would air over the holidays. I bring no axe to grind (they are both friends and closer on many issues than the media makes it seem). Same rules as before no questions or topics in advance and no editorial control"
X Link 2025-12-09T16:37Z 548.9K followers, 26.1K engagements
"The map is not the territory. Spreadsheets are the map; customer problems are the territory. If you run your business by the numbers you are hallucinating. You have to touch the customers to know where you really are"
X Link 2025-12-12T02:32Z 548.9K followers, 20K engagements
"Weirdness creates monopolies. If you follow the rules you compete with everyone else. If you do something that seems irrational but works you stand alone. The best advantage is being the only one crazy enough to do what you do"
X Link 2025-12-12T13:01Z 548.9K followers, 18.4K engagements