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# ![@gaganghotra_ Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::898559687645208576.png) @gaganghotra_ Gagan Ghotra

Gagan Ghotra posts on X about $googl, happy diwali, grok imagine, melbourne the most. They currently have XXXXX followers and XX posts still getting attention that total XXXXXX engagements in the last XX hours.

### Engagements: XXXXXX [#](/creator/twitter::898559687645208576/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::898559687645208576/c:line/m:interactions.svg)

- X Week XXXXXX -XX%
- X Month XXXXXXX +161%
- X Months XXXXXXX +147%
- X Year XXXXXXXXX +122%

### Mentions: XX [#](/creator/twitter::898559687645208576/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::898559687645208576/c:line/m:posts_active.svg)

- X Week XX +31%
- X Month XXX +58%
- X Months XXX +80%
- X Year XXXXX +132%

### Followers: XXXXX [#](/creator/twitter::898559687645208576/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::898559687645208576/c:line/m:followers.svg)

- X Week XXXXX +1.70%
- X Month XXXXX +7.80%
- X Months XXXXX +49%
- X Year XXXXX +97%

### CreatorRank: XXXXXXX [#](/creator/twitter::898559687645208576/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::898559687645208576/c:line/m:influencer_rank.svg)

### Social Influence [#](/creator/twitter::898559687645208576/influence)
---

**Social category influence**
[technology brands](/list/technology-brands)  XXXXX% [stocks](/list/stocks)  XXXXX% [travel destinations](/list/travel-destinations)  XXXX% [social networks](/list/social-networks)  XXXX% [countries](/list/countries)  XXXX% [finance](/list/finance)  XXXX% [celebrities](/list/celebrities)  XXXX%

**Social topic influence**
[$googl](/topic/$googl) #1547, [happy diwali](/topic/happy-diwali) 4.21%, [grok imagine](/topic/grok-imagine) #927, [melbourne](/topic/melbourne) #598, [$100m](/topic/$100m) #93, [all the](/topic/all-the) 2.11%, [over the](/topic/over-the) 2.11%, [youtube](/topic/youtube) 2.11%, [countries](/topic/countries) 2.11%, [agencies](/topic/agencies) #398

**Top accounts mentioned or mentioned by**
[@teamamittiwari](/creator/undefined) [@rustybrick](/creator/undefined) [@davidgquaid](/creator/undefined) [@anthonyhigman](/creator/undefined) [@danielsgriffin](/creator/undefined) [@sdbrownlie](/creator/undefined) [@themarketinganu](/creator/undefined) [@iamemily2050](/creator/undefined) [@mattaskumar](/creator/undefined) [@justdebbb](/creator/undefined) [@seotudent](/creator/undefined) [@rigidrivermt](/creator/undefined) [@natejhake](/creator/undefined) [@harpreetchatha](/creator/undefined) [@yabhavya](/creator/undefined) [@linkbuildinghq](/creator/undefined) [@ethanhays](/creator/undefined) [@wordmetrics](/creator/undefined) [@demishassabis](/creator/undefined) [@deedydas](/creator/undefined)

**Top assets mentioned**
[Alphabet Inc Class A (GOOGL)](/topic/$googl) [Hundred Million (100M)](/topic/$100m)
### Top Social Posts [#](/creator/twitter::898559687645208576/posts)
---
Top posts by engagements in the last XX hours

"anyone here went to Google Search Central event in Dubai yesterday"  
[X Link](https://x.com/gaganghotra_/status/1980919038860755192) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-22T08:47Z 5075 followers, XXX engagements


""$100M ARR later still a joke. Site can't even be indexed on Google." mate probably don't know for all these decades it's SEOs who have helped people do SEO πŸ˜… & platform providers or JavaScript powered builds just have basics natively and in some cases not even that AND now Lovable as a platform is no different. You have to hire SEO to get the technical SEO right"  
[X Link](https://x.com/gaganghotra_/status/1980705793768116488) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-21T18:40Z 5075 followers, 2896 engagements


"@wordmetrics receptionist just told me Phuket is getting cooked today cuz of some storm or something there"  
[X Link](https://x.com/gaganghotra_/status/1980935871290638493) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-22T09:54Z 5075 followers, XXX engagements


"Perplexity Comet ChatGPT Atlas period end of the story done 😁😁"  
[X Link](https://x.com/gaganghotra_/status/1980941841601376674) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-22T10:18Z 5075 followers, 1683 engagements


""OpenAI hires Omnicoms PHD as global media agency of record" a lot of folks were telling me it's going to be Denstu Seems like they lost RFP pitches"  
[X Link](https://x.com/gaganghotra_/status/1953156874603512123) [@gaganghotra_](/creator/x/gaganghotra_) 2025-08-06T18:11Z 5074 followers, XXX engagements


"Who would have thought it's going to be gambling/Casino black hat SEOs in 2025 with least year on year click loss cuz of AI and the second highest SEO budgets in the market just before big Enterprise brands"  
[X Link](https://x.com/gaganghotra_/status/1977301265530179901) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-12T09:12Z 5075 followers, 3252 engagements


"AI visibility tracking tool - war seems to be escalating People are now offering equity just to do some regular posts β˜ πŸ’€"  
[X Link](https://x.com/gaganghotra_/status/1978102031408640350) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-14T14:14Z 5069 followers, XXX engagements


"@rigid_river_MT A black hat SEO told me about this today I was so disappointed to see this when I skimmed through few pages and saw this on all those cuz I actually like Search Engine Land and its the site which I read the most every week πŸ˜“πŸ˜“"  
[X Link](https://x.com/gaganghotra_/status/1978831943530594584) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-16T14:34Z 5076 followers, XXX engagements


"X for nerds to argue with each other TikTok for everyday people to argue with each other Instagram for working middle class to virtue signal to each other"  
[X Link](https://x.com/gaganghotra_/status/1979082022674141449) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-17T07:08Z 5074 followers, XXX engagements


"When you think your developers can just do the migration and no need to hire any SEO to make sure if the change in URL structure is right or not OR if redirects are setup properly"  
[X Link](https://x.com/gaganghotra_/status/1979363527312970147) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-18T01:46Z 5066 followers, 2898 engagements


"AI visibility tracking tools bubble 🧡- almost $100M total raised so far And net 2026 revenue for these companies is going to be really low number and when accountability for revenue growth from investors will knock on the door - we will see more weird features & weird marketing tactics from these providers. I think in 2026 - the most weird and wrong SEO advice will be published by these AI visibility tracking tools just to get attention and trying to grow their numbers"  
[X Link](https://x.com/gaganghotra_/status/1979391011102298352) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-18T03:36Z 5074 followers, 9246 engagements


""Long hours are basically a hazing ritual." Yep my friends work for EY and Deloitte in Melbourne - half of their day is just waiting in-between client meetings meanwhile recent grad hires doing all the work that needs to be presented. They are technically in the office for longer hours during push periods like recent June/July end of financial here in Australia but that doesn't mean that their net actual works worked are over XX max per day. It's mostly waiting in-between meetings"  
[X Link](https://x.com/gaganghotra_/status/1979964167932317825) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-19T17:33Z 5073 followers, XX engagements


"Sometime back in a reply Elon exclusively told @paulg to have links in replies and not in the main post if he wanted to get distribution. But I guess now it's changing and from the demo it seems like X might be planning on injecting ads in webpages that are opened in the app. Or probably xAI need more click stream data to exactly map out in real time what people are reading and use that information in RL pipeline for Grok training runs"  
[X Link](https://x.com/gaganghotra_/status/1980088168578994560) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-20T01:46Z 5074 followers, XXX engagements


"Happy Diwali πŸͺ”πŸ•from land down under"  
[X Link](https://x.com/gaganghotra_/status/1980235032162935044) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-20T11:29Z 5076 followers, 1137 engagements


"@DavidGQuaid Thanks David πŸ₯°πŸ₯° Happy Diwali to you too 😍"  
[X Link](https://x.com/gaganghotra_/status/1980263559570575494) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-20T13:23Z 5075 followers, XX engagements


"Grok Imagine recent update is crazy good xAI is accelerating real quick πŸ™‚ πŸ‘‡ 1000K light years away from Earth where evolution chose cats over monkeys and now cat-humans wondering about their own existence"  
[X Link](https://x.com/gaganghotra_/status/1980290946928693497) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-20T15:12Z 5076 followers, XXX engagements


"so with this AWS outage today its almost like the global digital supply chain is more vulnerable than physical supply chains"  
[X Link](https://x.com/gaganghotra_/status/1980352931871457664) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-20T19:18Z 5075 followers, XXX engagements


"@yabhavya Can you please share your city name and some screen recordings of how it is getting displayed in your feed πŸ˜€ I want to collect all the different variations of UI/UX of this that Google is testing nowadays"  
[X Link](https://x.com/gaganghotra_/status/1980486472055865745) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-21T04:09Z 5072 followers, XX engagements


"@Linkbuildinghq Thank you mate Same to you πŸ˜ƒ God bless you or wait AI hype is already blessing you & people are buying more links 😁😁"  
[X Link](https://x.com/gaganghotra_/status/1980553079633375414) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-21T08:33Z 5074 followers, XX engagements


"what the helllyy 🀣 Grok Imagine with recent update has gotten so good in objects creation and word to object mapping"  
[X Link](https://x.com/gaganghotra_/status/1980562322650485073) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-21T09:10Z 5076 followers, XXX engagements


"LOL - AI Mode be reading over XXX sites for generating response to "best thai restaurant in Melbourne""  
[X Link](https://x.com/gaganghotra_/status/1980578726732787983) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-21T10:15Z 5076 followers, XXX engagements


"@GeoffreyHuntley yep no wonder teens are depressed and anxious to the hell level everyday πŸ˜“πŸ˜“"  
[X Link](https://x.com/gaganghotra_/status/1980600344301433144) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-21T11:41Z 5075 followers, XX engagements


"@rustybrick Search Engineers moved to GoogleDeepMind/Gemini for higher comp : )"  
[X Link](https://x.com/gaganghotra_/status/1980603814345633883) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-21T11:55Z 5075 followers, XXX engagements


"yes of course SEO industry is biased I think and that leads to certain topics getting more coverage vs others way lesser. "assumption that Google sets some sort of stage and then publishers perform on it" but I think yep there are some algorithmic limits specifically for content publishers. From my perspective and what I've seen over the years I think its about team size & combination of weekly publishing frequency. That sets a ranking floor and ceiling - and a site can just optimise between those limits. Which again goes to SEO is important because yep there is a limit but if a site is on"  
[X Link](https://x.com/gaganghotra_/status/1980702999535370729) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-21T18:29Z 5074 followers, XX engagements


"hallucinations πŸ˜“ avg day in Google's Search Results last month I've to spend so much time adjusting things on one of my client site cuz AI Overviews in UK results was saying saving rate is what one of their competitor offers while it for some reason wasn't able to pick up rate mentioned on my client site pages. Even though everything is setup alright but just for X really high volume queries it was messing up & I had to noindex some pages. And because of that lose even traffic from usual search results πŸ₯±"  
[X Link](https://x.com/gaganghotra_/status/1980707356444094859) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-21T18:46Z 5073 followers, XX engagements


"@AnthonyHigman I tried multiple prompts to make it say "Happy Birthday Anthony" at the end but Grok Imagine just not getting it right"  
[X Link](https://x.com/gaganghotra_/status/1980749339833356547) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-21T21:33Z 5075 followers, XX engagements


"@harpreetchatha_ @gaetano_nyc I think economy is okish in Singapore/Aus where I'm operating mostly but as uncertainty around AI is so HIGH internal marketers are transferring that uncertain factor to external providers at higher rate now compared to last year"  
[X Link](https://x.com/gaganghotra_/status/1980827847565713640) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-22T02:45Z 5074 followers, XX engagements


"@compliantvc this . thanks to Lee Kuan Yew πŸ™πŸ€—"  
[X Link](https://x.com/gaganghotra_/status/1979786152610853107) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-19T05:46Z 5075 followers, 6442 engagements


"Seems like Google is now testing showing YouTube channel posts in Google Discover. I'm getting inputs about this from multiple countries I haven't seen this personally yet in my feed. If you see it plz let me know I'm trying to confirm this across as many regions as possible πŸ˜€"  
[X Link](https://x.com/gaganghotra_/status/1980406720733253872) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-20T22:52Z 5075 followers, XXX engagements


"@danielsgriffin Probably to cover the spectrum of user base Though searched from US IP but still some chances that user can be a visitor from another country and Celsius is what they use"  
[X Link](https://x.com/gaganghotra_/status/1980704416350241033) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-21T18:35Z 5075 followers, XX engagements


"ChatGPT Atlas what the hellly is this assistant πŸ˜‚πŸ˜‚ I told you to find it - not tell what I should do to find it"  
[X Link](https://x.com/gaganghotra_/status/1980714622597624064) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-21T19:15Z 5075 followers, 9329 engagements


"some recent write ups Thoughts on AI Search Optimisation AI Mode Google testing some new UI/UX elements (Oct 2025) Google Discover now showing YouTube channel posts Google Discover Trending cards now live"  
[X Link](https://x.com/gaganghotra_/status/1980888197124194454) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-22T06:45Z 5075 followers, XXX engagements


"yes great time to be alive πŸ™‚ live seeing Gen Z bailing out profits of boomers in different countries and billions of CapEx going to AI meanwhile from NY to Spain to London to Sydney and everything in-between Gen Z is fucked cuz of zoning laws hmmm can scrape the whole web without taking anyone's permission but can't even build some new houses for teens"  
[X Link](https://x.com/gaganghotra_/status/1981043689561698418) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-22T17:03Z 5075 followers, XX engagements


"☠ Reddit setup a trap for Perplexity πŸ‘€"  
[X Link](https://x.com/gaganghotra_/status/1981050103868903597) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-22T17:28Z 5075 followers, 1710 engagements


"AI War of 2025 - Sam Altman vs Elon Musk"  
[X Link](https://x.com/gaganghotra_/status/1977006399495504209) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-11T13:40Z 5075 followers, 46.4K engagements


"POV you travelled for hours to attend the conference - just to find out the most basic and obvious SEO stuff being presented as advanced SEO πŸ™‚"  
[X Link](https://x.com/gaganghotra_/status/1978145133049549298) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-14T17:05Z 5075 followers, 11.9K engagements


"Fast Company published this today "Goodbye SEO. Hello GEO" but I guess can't even blame the author cuz he is literally basing it on a page "What is generative engine optimization (GEO)" from Search Engine Land and linking to it. If the publication of SEO land is saying GEO is something why don't people who aren't fully aware of ins-outs of daily conversations in SEO land will think that's what the whole space want to use as a key term - GEO"  
[X Link](https://x.com/gaganghotra_/status/1978824727579021504) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-16T14:05Z 5075 followers, 17.8K engagements


"🀦 almost in every e-com prospect meeting nowadays I'm getting questions about big banners in Google Merchant Center Next promoting using Google AI to generate products images/videos AND now this too . "Google Ads to auto-generate videos from existing Demand Gen image ads""  
[X Link](https://x.com/gaganghotra_/status/1979304667004965285) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-17T21:53Z 5075 followers, 1373 engagements


"Now my friend has two πŸ•πŸ• created using Grok Imagine - original image in quote tweet"  
[X Link](https://x.com/gaganghotra_/status/1980339510400745786) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-20T18:25Z 5075 followers, XXX engagements


""building AI software to replace marketing agencies" 🫠🫠🫠🫠"  
[X Link](https://x.com/gaganghotra_/status/1980374987862339958) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-20T20:46Z 5075 followers, XXX engagements


"Today Google Discover for sometimes is rendering utm parameters containing URLs in X posts as just text. Its not for all posts and sometimes even utm containing URL is clickable directly to the webpage. Probably Google doing some A/B testing or a bug"  
[X Link](https://x.com/gaganghotra_/status/1980584793650966900) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-21T10:39Z 5075 followers, 2902 engagements


"fwiw after finishing of this recent August 2025 Spam Update on 21th Sep I have been in X different prospects meeting cuz their site got wrecked. And pattern is they just using these well known content flows or whatever fuck they call it nowadays. It's just sad to see when you tell them that they made a wrong strategic decision and they come back saying our team based this decision on that tool being endorsed/mentioned by different top SEOs & they being on their podcasts. People generally aren't thinking of these as commercial relationships powered endorsement and just thinking of it as if"  
[X Link](https://x.com/gaganghotra_/status/1980695908317819380) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-21T18:01Z 5075 followers, XXX engagements


"hearing a lot of stories around this in SEO sector ☺ "You need to use AI to make your marketing tasks more efficient." on X/LinkedIn - sees someone in the marketing team - goes to CMO and recommends using AI - first thing that they get recommended from external SEO providers ☠ use AI content - full scale deployment of AI content happens on site and just 6/8 months GOD Google hit the whole domain & send it to hell"  
[X Link](https://x.com/gaganghotra_/status/1980723103392210976) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-21T19:49Z 5075 followers, XXX engagements


"@AnthonyHigman Happy Birthday Anthony enjoy the day dude 😁 but don't drink too much xD"  
[X Link](https://x.com/gaganghotra_/status/1980748947951153556) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-21T21:32Z 5075 followers, XX engagements


""Users going to Google not for Google but for the web" profound πŸ‘πŸ‘ Google I think is just rolling over the whole web and forgetting people come to Google to find what's out there on web. If no web then no Google"  
[X Link](https://x.com/gaganghotra_/status/1980750882598977706) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-21T21:39Z 5075 followers, XXX engagements


"yep even in Aus/Singapore outsourcing to agencies is increasing and I think root cause is internal higher ups don't want to take accountability of missing quarterly numbers cuz of some AI specific change in Search & that's why they want to have someone external to at least transfer some accountability if in case shit hit the fan - they can lean on : ) and manage to keep their role rather than getting let go"  
[X Link](https://x.com/gaganghotra_/status/1980817670967816539) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-22T02:05Z 5075 followers, XXX engagements


"Melbourne to Bangkok (landed πŸ›¬) to Singapore tomorrow So much AI Acceleration at NTU/NSU in Singapore that I can't resist staying out for even like X weeks β˜ΊπŸ¦…"  
[X Link](https://x.com/gaganghotra_/status/1980933335682838593) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-22T09:44Z 5075 followers, XXX engagements


"lowkey you like AI slop videos innit"  
[X Link](https://x.com/gaganghotra_/status/1981149130241298777) [@gaganghotra_](/creator/x/gaganghotra_) 2025-10-23T00:02Z 5075 followers, XXX engagements

[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

@gaganghotra_ Avatar @gaganghotra_ Gagan Ghotra

Gagan Ghotra posts on X about $googl, happy diwali, grok imagine, melbourne the most. They currently have XXXXX followers and XX posts still getting attention that total XXXXXX engagements in the last XX hours.

Engagements: XXXXXX #

Engagements Line Chart

  • X Week XXXXXX -XX%
  • X Month XXXXXXX +161%
  • X Months XXXXXXX +147%
  • X Year XXXXXXXXX +122%

Mentions: XX #

Mentions Line Chart

  • X Week XX +31%
  • X Month XXX +58%
  • X Months XXX +80%
  • X Year XXXXX +132%

Followers: XXXXX #

Followers Line Chart

  • X Week XXXXX +1.70%
  • X Month XXXXX +7.80%
  • X Months XXXXX +49%
  • X Year XXXXX +97%

CreatorRank: XXXXXXX #

CreatorRank Line Chart

Social Influence #


Social category influence technology brands XXXXX% stocks XXXXX% travel destinations XXXX% social networks XXXX% countries XXXX% finance XXXX% celebrities XXXX%

Social topic influence $googl #1547, happy diwali 4.21%, grok imagine #927, melbourne #598, $100m #93, all the 2.11%, over the 2.11%, youtube 2.11%, countries 2.11%, agencies #398

Top accounts mentioned or mentioned by @teamamittiwari @rustybrick @davidgquaid @anthonyhigman @danielsgriffin @sdbrownlie @themarketinganu @iamemily2050 @mattaskumar @justdebbb @seotudent @rigidrivermt @natejhake @harpreetchatha @yabhavya @linkbuildinghq @ethanhays @wordmetrics @demishassabis @deedydas

Top assets mentioned Alphabet Inc Class A (GOOGL) Hundred Million (100M)

Top Social Posts #


Top posts by engagements in the last XX hours

"anyone here went to Google Search Central event in Dubai yesterday"
X Link @gaganghotra_ 2025-10-22T08:47Z 5075 followers, XXX engagements

""$100M ARR later still a joke. Site can't even be indexed on Google." mate probably don't know for all these decades it's SEOs who have helped people do SEO πŸ˜… & platform providers or JavaScript powered builds just have basics natively and in some cases not even that AND now Lovable as a platform is no different. You have to hire SEO to get the technical SEO right"
X Link @gaganghotra_ 2025-10-21T18:40Z 5075 followers, 2896 engagements

"@wordmetrics receptionist just told me Phuket is getting cooked today cuz of some storm or something there"
X Link @gaganghotra_ 2025-10-22T09:54Z 5075 followers, XXX engagements

"Perplexity Comet ChatGPT Atlas period end of the story done 😁😁"
X Link @gaganghotra_ 2025-10-22T10:18Z 5075 followers, 1683 engagements

""OpenAI hires Omnicoms PHD as global media agency of record" a lot of folks were telling me it's going to be Denstu Seems like they lost RFP pitches"
X Link @gaganghotra_ 2025-08-06T18:11Z 5074 followers, XXX engagements

"Who would have thought it's going to be gambling/Casino black hat SEOs in 2025 with least year on year click loss cuz of AI and the second highest SEO budgets in the market just before big Enterprise brands"
X Link @gaganghotra_ 2025-10-12T09:12Z 5075 followers, 3252 engagements

"AI visibility tracking tool - war seems to be escalating People are now offering equity just to do some regular posts β˜ πŸ’€"
X Link @gaganghotra_ 2025-10-14T14:14Z 5069 followers, XXX engagements

"@rigid_river_MT A black hat SEO told me about this today I was so disappointed to see this when I skimmed through few pages and saw this on all those cuz I actually like Search Engine Land and its the site which I read the most every week πŸ˜“πŸ˜“"
X Link @gaganghotra_ 2025-10-16T14:34Z 5076 followers, XXX engagements

"X for nerds to argue with each other TikTok for everyday people to argue with each other Instagram for working middle class to virtue signal to each other"
X Link @gaganghotra_ 2025-10-17T07:08Z 5074 followers, XXX engagements

"When you think your developers can just do the migration and no need to hire any SEO to make sure if the change in URL structure is right or not OR if redirects are setup properly"
X Link @gaganghotra_ 2025-10-18T01:46Z 5066 followers, 2898 engagements

"AI visibility tracking tools bubble 🧡- almost $100M total raised so far And net 2026 revenue for these companies is going to be really low number and when accountability for revenue growth from investors will knock on the door - we will see more weird features & weird marketing tactics from these providers. I think in 2026 - the most weird and wrong SEO advice will be published by these AI visibility tracking tools just to get attention and trying to grow their numbers"
X Link @gaganghotra_ 2025-10-18T03:36Z 5074 followers, 9246 engagements

""Long hours are basically a hazing ritual." Yep my friends work for EY and Deloitte in Melbourne - half of their day is just waiting in-between client meetings meanwhile recent grad hires doing all the work that needs to be presented. They are technically in the office for longer hours during push periods like recent June/July end of financial here in Australia but that doesn't mean that their net actual works worked are over XX max per day. It's mostly waiting in-between meetings"
X Link @gaganghotra_ 2025-10-19T17:33Z 5073 followers, XX engagements

"Sometime back in a reply Elon exclusively told @paulg to have links in replies and not in the main post if he wanted to get distribution. But I guess now it's changing and from the demo it seems like X might be planning on injecting ads in webpages that are opened in the app. Or probably xAI need more click stream data to exactly map out in real time what people are reading and use that information in RL pipeline for Grok training runs"
X Link @gaganghotra_ 2025-10-20T01:46Z 5074 followers, XXX engagements

"Happy Diwali πŸͺ”πŸ•from land down under"
X Link @gaganghotra_ 2025-10-20T11:29Z 5076 followers, 1137 engagements

"@DavidGQuaid Thanks David πŸ₯°πŸ₯° Happy Diwali to you too 😍"
X Link @gaganghotra_ 2025-10-20T13:23Z 5075 followers, XX engagements

"Grok Imagine recent update is crazy good xAI is accelerating real quick πŸ™‚ πŸ‘‡ 1000K light years away from Earth where evolution chose cats over monkeys and now cat-humans wondering about their own existence"
X Link @gaganghotra_ 2025-10-20T15:12Z 5076 followers, XXX engagements

"so with this AWS outage today its almost like the global digital supply chain is more vulnerable than physical supply chains"
X Link @gaganghotra_ 2025-10-20T19:18Z 5075 followers, XXX engagements

"@yabhavya Can you please share your city name and some screen recordings of how it is getting displayed in your feed πŸ˜€ I want to collect all the different variations of UI/UX of this that Google is testing nowadays"
X Link @gaganghotra_ 2025-10-21T04:09Z 5072 followers, XX engagements

"@Linkbuildinghq Thank you mate Same to you πŸ˜ƒ God bless you or wait AI hype is already blessing you & people are buying more links 😁😁"
X Link @gaganghotra_ 2025-10-21T08:33Z 5074 followers, XX engagements

"what the helllyy 🀣 Grok Imagine with recent update has gotten so good in objects creation and word to object mapping"
X Link @gaganghotra_ 2025-10-21T09:10Z 5076 followers, XXX engagements

"LOL - AI Mode be reading over XXX sites for generating response to "best thai restaurant in Melbourne""
X Link @gaganghotra_ 2025-10-21T10:15Z 5076 followers, XXX engagements

"@GeoffreyHuntley yep no wonder teens are depressed and anxious to the hell level everyday πŸ˜“πŸ˜“"
X Link @gaganghotra_ 2025-10-21T11:41Z 5075 followers, XX engagements

"@rustybrick Search Engineers moved to GoogleDeepMind/Gemini for higher comp : )"
X Link @gaganghotra_ 2025-10-21T11:55Z 5075 followers, XXX engagements

"yes of course SEO industry is biased I think and that leads to certain topics getting more coverage vs others way lesser. "assumption that Google sets some sort of stage and then publishers perform on it" but I think yep there are some algorithmic limits specifically for content publishers. From my perspective and what I've seen over the years I think its about team size & combination of weekly publishing frequency. That sets a ranking floor and ceiling - and a site can just optimise between those limits. Which again goes to SEO is important because yep there is a limit but if a site is on"
X Link @gaganghotra_ 2025-10-21T18:29Z 5074 followers, XX engagements

"hallucinations πŸ˜“ avg day in Google's Search Results last month I've to spend so much time adjusting things on one of my client site cuz AI Overviews in UK results was saying saving rate is what one of their competitor offers while it for some reason wasn't able to pick up rate mentioned on my client site pages. Even though everything is setup alright but just for X really high volume queries it was messing up & I had to noindex some pages. And because of that lose even traffic from usual search results πŸ₯±"
X Link @gaganghotra_ 2025-10-21T18:46Z 5073 followers, XX engagements

"@AnthonyHigman I tried multiple prompts to make it say "Happy Birthday Anthony" at the end but Grok Imagine just not getting it right"
X Link @gaganghotra_ 2025-10-21T21:33Z 5075 followers, XX engagements

"@harpreetchatha_ @gaetano_nyc I think economy is okish in Singapore/Aus where I'm operating mostly but as uncertainty around AI is so HIGH internal marketers are transferring that uncertain factor to external providers at higher rate now compared to last year"
X Link @gaganghotra_ 2025-10-22T02:45Z 5074 followers, XX engagements

"@compliantvc this . thanks to Lee Kuan Yew πŸ™πŸ€—"
X Link @gaganghotra_ 2025-10-19T05:46Z 5075 followers, 6442 engagements

"Seems like Google is now testing showing YouTube channel posts in Google Discover. I'm getting inputs about this from multiple countries I haven't seen this personally yet in my feed. If you see it plz let me know I'm trying to confirm this across as many regions as possible πŸ˜€"
X Link @gaganghotra_ 2025-10-20T22:52Z 5075 followers, XXX engagements

"@danielsgriffin Probably to cover the spectrum of user base Though searched from US IP but still some chances that user can be a visitor from another country and Celsius is what they use"
X Link @gaganghotra_ 2025-10-21T18:35Z 5075 followers, XX engagements

"ChatGPT Atlas what the hellly is this assistant πŸ˜‚πŸ˜‚ I told you to find it - not tell what I should do to find it"
X Link @gaganghotra_ 2025-10-21T19:15Z 5075 followers, 9329 engagements

"some recent write ups Thoughts on AI Search Optimisation AI Mode Google testing some new UI/UX elements (Oct 2025) Google Discover now showing YouTube channel posts Google Discover Trending cards now live"
X Link @gaganghotra_ 2025-10-22T06:45Z 5075 followers, XXX engagements

"yes great time to be alive πŸ™‚ live seeing Gen Z bailing out profits of boomers in different countries and billions of CapEx going to AI meanwhile from NY to Spain to London to Sydney and everything in-between Gen Z is fucked cuz of zoning laws hmmm can scrape the whole web without taking anyone's permission but can't even build some new houses for teens"
X Link @gaganghotra_ 2025-10-22T17:03Z 5075 followers, XX engagements

"☠ Reddit setup a trap for Perplexity πŸ‘€"
X Link @gaganghotra_ 2025-10-22T17:28Z 5075 followers, 1710 engagements

"AI War of 2025 - Sam Altman vs Elon Musk"
X Link @gaganghotra_ 2025-10-11T13:40Z 5075 followers, 46.4K engagements

"POV you travelled for hours to attend the conference - just to find out the most basic and obvious SEO stuff being presented as advanced SEO πŸ™‚"
X Link @gaganghotra_ 2025-10-14T17:05Z 5075 followers, 11.9K engagements

"Fast Company published this today "Goodbye SEO. Hello GEO" but I guess can't even blame the author cuz he is literally basing it on a page "What is generative engine optimization (GEO)" from Search Engine Land and linking to it. If the publication of SEO land is saying GEO is something why don't people who aren't fully aware of ins-outs of daily conversations in SEO land will think that's what the whole space want to use as a key term - GEO"
X Link @gaganghotra_ 2025-10-16T14:05Z 5075 followers, 17.8K engagements

"🀦 almost in every e-com prospect meeting nowadays I'm getting questions about big banners in Google Merchant Center Next promoting using Google AI to generate products images/videos AND now this too . "Google Ads to auto-generate videos from existing Demand Gen image ads""
X Link @gaganghotra_ 2025-10-17T21:53Z 5075 followers, 1373 engagements

"Now my friend has two πŸ•πŸ• created using Grok Imagine - original image in quote tweet"
X Link @gaganghotra_ 2025-10-20T18:25Z 5075 followers, XXX engagements

""building AI software to replace marketing agencies" 🫠🫠🫠🫠"
X Link @gaganghotra_ 2025-10-20T20:46Z 5075 followers, XXX engagements

"Today Google Discover for sometimes is rendering utm parameters containing URLs in X posts as just text. Its not for all posts and sometimes even utm containing URL is clickable directly to the webpage. Probably Google doing some A/B testing or a bug"
X Link @gaganghotra_ 2025-10-21T10:39Z 5075 followers, 2902 engagements

"fwiw after finishing of this recent August 2025 Spam Update on 21th Sep I have been in X different prospects meeting cuz their site got wrecked. And pattern is they just using these well known content flows or whatever fuck they call it nowadays. It's just sad to see when you tell them that they made a wrong strategic decision and they come back saying our team based this decision on that tool being endorsed/mentioned by different top SEOs & they being on their podcasts. People generally aren't thinking of these as commercial relationships powered endorsement and just thinking of it as if"
X Link @gaganghotra_ 2025-10-21T18:01Z 5075 followers, XXX engagements

"hearing a lot of stories around this in SEO sector ☺ "You need to use AI to make your marketing tasks more efficient." on X/LinkedIn - sees someone in the marketing team - goes to CMO and recommends using AI - first thing that they get recommended from external SEO providers ☠ use AI content - full scale deployment of AI content happens on site and just 6/8 months GOD Google hit the whole domain & send it to hell"
X Link @gaganghotra_ 2025-10-21T19:49Z 5075 followers, XXX engagements

"@AnthonyHigman Happy Birthday Anthony enjoy the day dude 😁 but don't drink too much xD"
X Link @gaganghotra_ 2025-10-21T21:32Z 5075 followers, XX engagements

""Users going to Google not for Google but for the web" profound πŸ‘πŸ‘ Google I think is just rolling over the whole web and forgetting people come to Google to find what's out there on web. If no web then no Google"
X Link @gaganghotra_ 2025-10-21T21:39Z 5075 followers, XXX engagements

"yep even in Aus/Singapore outsourcing to agencies is increasing and I think root cause is internal higher ups don't want to take accountability of missing quarterly numbers cuz of some AI specific change in Search & that's why they want to have someone external to at least transfer some accountability if in case shit hit the fan - they can lean on : ) and manage to keep their role rather than getting let go"
X Link @gaganghotra_ 2025-10-22T02:05Z 5075 followers, XXX engagements

"Melbourne to Bangkok (landed πŸ›¬) to Singapore tomorrow So much AI Acceleration at NTU/NSU in Singapore that I can't resist staying out for even like X weeks β˜ΊπŸ¦…"
X Link @gaganghotra_ 2025-10-22T09:44Z 5075 followers, XXX engagements

"lowkey you like AI slop videos innit"
X Link @gaganghotra_ 2025-10-23T00:02Z 5075 followers, XXX engagements

@gaganghotra_
/creator/twitter::gaganghotra_