# ![@cpgwire Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::1429526427754549248.png) @cpgwire CPG WIRE

CPG WIRE posts on X about in the, products, food, closed the most. They currently have [------] followers and [---] posts still getting attention that total [---] engagements in the last [--] hours.

### Engagements: [---] [#](/creator/twitter::1429526427754549248/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1429526427754549248/c:line/m:interactions.svg)

- [--] Week [------] -89%
- [--] Month [-------] +305%
- [--] Months [---------] +8.70%
- [--] Year [---------] -9.60%

### Mentions: [--] [#](/creator/twitter::1429526427754549248/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1429526427754549248/c:line/m:posts_active.svg)

- [--] Week [--] +7.50%
- [--] Month [--] +5.30%
- [--] Months [---] +49%
- [--] Year [---] +21%

### Followers: [------] [#](/creator/twitter::1429526427754549248/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1429526427754549248/c:line/m:followers.svg)

- [--] Week [------] +0.26%
- [--] Month [------] +3.40%
- [--] Months [------] +11%
- [--] Year [------] +29%

### CreatorRank: [---------] [#](/creator/twitter::1429526427754549248/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1429526427754549248/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[finance](/list/finance)  25.71% [stocks](/list/stocks)  14.29% [exchanges](/list/exchanges)  6.67% [celebrities](/list/celebrities)  3.81% [countries](/list/countries)  3.81% [social networks](/list/social-networks)  3.81% [technology brands](/list/technology-brands)  3.81% [vc firms](/list/vc-firms)  2.86% [musicians](/list/musicians)  2.86% [travel destinations](/list/travel-destinations)  1.9%

**Social topic influence**
[in the](/topic/in-the) 9.52%, [products](/topic/products) 8.57%, [food](/topic/food) 7.62%, [closed](/topic/closed) 7.62%, [more than](/topic/more-than) 7.62%, [target](/topic/target) 7.62%, [investment](/topic/investment) 5.71%, [acquisition](/topic/acquisition) 5.71%, [company](/topic/company) 4.76%, [the new](/topic/the-new) 4.76%

**Top accounts mentioned or mentioned by**
[@marinadgal](/creator/undefined) [@maxmulvihil](/creator/undefined) [@homerfolmer](/creator/undefined) [@numeraltax](/creator/undefined) [@creditguy](/creator/undefined) [@rossmackay111](/creator/undefined) [@balanced_alex](/creator/undefined) [@homayoonershadi](/creator/undefined) [@stevenfantasyf](/creator/undefined)

**Top assets mentioned**
[Costco Wholesale Corporation (COST)](/topic/costco) [CVS Health Corp (CVS)](/topic/cvs) [WK Kellogg Co (KLG)](/topic/wk-kellogg) [Kellanova (K)](/topic/kellanova) [Smithfield Foods, Inc. (SFD)](/topic/smithfield-foods)
### Top Social Posts
Top posts by engagements in the last [--] hours

"Conagra Brands (NYSE: CAG) is selling Chef Boyardee for $600M in cash. The buyer is Hometown Food Company a portfolio company of Brynwood Partners. Conagra is divesting the brand in order to focus on higher-growth categories like frozen foods and healthy snacks"  
[X Link](https://x.com/cpgwire/status/1917926676270321824)  2025-05-01T12:58Z 11.8K followers, [----] engagements


"Man Cereal officially launched. The creatine + protein cereal comes in three flavors: 🍫 Salted Fudge 🥓 Maple Bacon 🍓 Fruity http://eatmancereal.com http://eatmancereal.com"  
[X Link](https://x.com/cpgwire/status/1983560981554016523)  2025-10-29T15:46Z 11.8K followers, [----] engagements


"SKKY Partners acquired a significant minority stake in 111SKIN a luxury skincare brand that launched in [----]. Eva and Dr. Yannis Alexandrides the founders of 111Skin will continue to lead the company. This is the second deal from SKKY Partners which was founded by Kim Kardashian and Jay Sammons in [----]. https://twitter.com/i/web/status/1882435728933585039 https://twitter.com/i/web/status/1882435728933585039"  
[X Link](https://x.com/cpgwire/status/1882435728933585039)  2025-01-23T14:30Z 11.8K followers, [----] engagements


"ByHeart an end-to-end manufacturer of clean infant formula secured another $72M in equity funding from undisclosed investors. ByHeart's previous investors include D1 Capital Partners Bellco Capital Polaris Partners AF Ventures and others. The company was founded in [----] and has manufacturing facilities in Pennsylvania Oregon and Iowa. https://twitter.com/i/web/status/1907812616665505871 https://twitter.com/i/web/status/1907812616665505871"  
[X Link](https://x.com/cpgwire/status/1907812616665505871)  2025-04-03T15:09Z 11.8K followers, [----] engagements


"Harry's Inc. rebranded as Mammoth Brands in order to reflect its growing portfolio of brands. The company generated $835M in revenue and nearly $100M in adjusted EBITDA in 2024"  
[X Link](https://x.com/cpgwire/status/1910043805971255531)  2025-04-09T18:55Z 11.8K followers, [----] engagements


"Prelude Growth Partners a consumer-focused growth equity firm raised $600M for Fund III. Since its inception in [----] Prelude has backed leading consumer brands like Bachans Banza Sol de Janeiro PHLUR Summer Fridays Westman Atelier and a number of others. Fund III aims to commit between $15M and $75M to high-growth consumer businesses. Prelude Growth now has $1.3B AUM. https://twitter.com/i/web/status/1952729453936738518 https://twitter.com/i/web/status/1952729453936738518"  
[X Link](https://x.com/cpgwire/status/1952729453936738518)  2025-08-05T13:52Z 11.8K followers, [----] engagements


"Garage Beer one of the fastest-growing beer brands in the U.S. just secured a strategic growth investment from Durational Capital Management. Over the past year Garage Beers volume has surged over 400%. Existing owners Jason Kelce Travis Kelce and Andy Sauer will remain operators and significant shareholders. Bill Hackett former Chairman & President of Constellation Brands Beer Division and Rich Pascucci former Chief Growth Officer of Pabst Blue Ribbon were appointed to Garage Beers Board of Directors"  
[X Link](https://x.com/cpgwire/status/1963583601762554247)  2025-09-04T12:43Z 11.8K followers, 39.8K engagements


"Glanbia is selling SlimFast U.S. to Heartland Food Products Group the owner of Splenda. Glanbia acquired SlimFast in [----] and deemed it a non-core brand in February. Glanbia which generated $3.8B of revenue in [----] also owns Optimum Nutrition Isopure and Amazing Grass"  
[X Link](https://x.com/cpgwire/status/1968349209310167501)  2025-09-17T16:19Z 11.8K followers, [----] engagements


"Dua Lipa and Augustinus Bader joined forces to launch DUA by AB Science. DUA is powered by TFC5 which is a less intense version of TFC8 the active ingredient that made Augustinus Bader a viral success and a beauty unicorn"  
[X Link](https://x.com/cpgwire/status/1985760488270282885)  2025-11-04T17:26Z 11.8K followers, 46.6K engagements


"Fast-growing wellness brand Cymbiotika closed a $25M seed round led by David Grutman. Isabela Grutman Ryan Tedder Daymond John Post Malone Guy Oseary Ben Gorham Peggy Gou and a number of others also participated in the round. Cymbiotika was founded in [----] by Durana Elmi Shahab Elmi and Chervin Jafarieh. The company is best known for its liposomal supplement range which recently launched storewide at Target"  
[X Link](https://x.com/cpgwire/status/1986110988186198402)  2025-11-05T16:38Z 11.8K followers, [----] engagements


"Monogram Capital a consumer-focused private equity firm from Los Angeles secured $350M for its third fund. Founded in [----] Monogram Capital is an investor in OLIPOP Archer Ellenos D.S. & Durga Live Tinted Koia 4th & Heart and a number of other brands. Monogram now has $1.75B AUM. https://twitter.com/i/web/status/1991599592027070755 https://twitter.com/i/web/status/1991599592027070755"  
[X Link](https://x.com/cpgwire/status/1991599592027070755)  2025-11-20T20:08Z 11.8K followers, 12.2K engagements


"Steve Cahillane will take over as the CEO of Kraft Heinz on January 1st. Cahillane served as the CEO of The Kellogg Company and facilitated its separation into two standalone companies Kellanova (snacks) and WK Kellogg (cereal). Kraft Heinz is currently undergoing its own split which is expected to close in the second half of [----]. https://twitter.com/i/web/status/2001045378871742732 https://twitter.com/i/web/status/2001045378871742732"  
[X Link](https://x.com/cpgwire/status/2001045378871742732)  2025-12-16T21:42Z 11.8K followers, [----] engagements


"Bansk Group a consumer-focused private equity firm announced the close of Fund II with $1.45B in total commitments. Their investments include BYOMA Amika Eva NYC PetIQ and several other brands. With the close of Fund II Bansk Group now has $5B AUM"  
[X Link](https://x.com/cpgwire/status/2010721606122013144)  2026-01-12T14:32Z 11.8K followers, [----] engagements


"L Catterton is taking a significant minority stake in Ex Nihilo a French luxury fragrance house. Eurazeo which invested in Ex Nihilo in January [----] is exiting its position as part of the transaction. Since partnering with Eurazeo Ex Nihilo has doubled in size and reached 100M in annual sales. L Catterton has been busy in [----]. In addition to partnering with Ex Nihilo the consumer-focused PE firm acquired a majority stake in Good Culture and formed a strategic partnership with Mao Geping a Chinese beauty firm. https://twitter.com/i/web/status/2013409105457594661"  
[X Link](https://x.com/cpgwire/status/2013409105457594661)  2026-01-20T00:31Z 11.8K followers, [----] engagements


"Smithfield Foods is acquiring Nathan's Famous for $450M. The scaled pork processor which does more than $14B in annual sales has held a license to manufacturer and sell Nathan's Famous products in the U.S. and Canada since [----]. The purchase price represents a 12.4x LTM adjusted EBITDA multiple. https://twitter.com/i/web/status/2013990923542175999 https://twitter.com/i/web/status/2013990923542175999"  
[X Link](https://x.com/cpgwire/status/2013990923542175999)  2026-01-21T15:03Z 11.8K followers, 97K engagements


"The Clorox Company (NYSE: CLX) is acquiring the parent company of Purell for $2.25B. Founded in [----] by Goldie and Jerry Lippman Akron-based GOJO Industries does nearly $800M in annual sales. Its portfolio of hand hygiene solutions generates more than 80% of revenue. GOJO also holds the #1 share position in hand sanitizer across both B2B and retail channels. https://twitter.com/i/web/status/2014453294291419257 https://twitter.com/i/web/status/2014453294291419257"  
[X Link](https://x.com/cpgwire/status/2014453294291419257)  2026-01-22T21:41Z 11.8K followers, [----] engagements


"The Marzetti Company (Nasdaq: MZTI) is acquiring Bachans for $400M. Justin Gill launched Bachans in [----] and the companys net sales for the twelve month period ending December [--] were approximately $87M. Investors in Bachans include Prelude Growth Partners Sonoma Brands Capital New Fare Partners and several others. https://twitter.com/i/web/status/2018698567444037870 https://twitter.com/i/web/status/2018698567444037870"  
[X Link](https://x.com/cpgwire/status/2018698567444037870)  2026-02-03T14:50Z 11.8K followers, 1.4M engagements


"Dyson expanded its burgeoning beauty range with Amino a leave-in scalp treatment that supports hair growth. The key active ingredient in the product Amino11 is powered by barley grown on Dyson Farms. Dyson continues to push further into consumables with two new haircare products: - Omega Hydrating Hair Oil - Omega Leave-In Conditioning Spray https://t.co/lkgx9nvMFe Dyson continues to push further into consumables with two new haircare products: - Omega Hydrating Hair Oil - Omega Leave-In Conditioning Spray https://t.co/lkgx9nvMFe"  
[X Link](https://x.com/cpgwire/status/2018854299925872905)  2026-02-04T01:09Z 11.8K followers, [----] engagements


"Fitness influencer Alex Eubank has acquired Fresh Supps for an undisclosed sum. Fresh Supps was founded in [----] by Greg Helton a former exec at Musclesport and RYSE. Eubank has sizable audience with 1.3M subscribers on YouTube and nearly 3M followers on TikTok"  
[X Link](https://x.com/cpgwire/status/2022002279893864753)  2026-02-12T17:38Z 11.8K followers, [---] engagements


"The Hershey Company is acquiring Sour Strips a fast-growing sour candy brand for an undisclosed sum. Sour Strips was founded by internet personality Maxx Chewning in [----]. More info ➡ https://t.ly/CRA1d https://t.ly/CRA1d"  
[X Link](https://x.com/cpgwire/status/1854937166457323525)  2024-11-08T17:20Z 11.8K followers, 795.3K engagements


"Conagra Brands (NYSE: CAG) continues to reshape its portfolio. The company is selling two frozen seafood brands Van de Kamp's and Mrs. Paul's to High Liner Foods for $55M in cash. In May Conagra sold Chef Boyardee for $600M as it focuses on snacks & its core frozen brands"  
[X Link](https://x.com/cpgwire/status/1930976479996936236)  2025-06-06T13:14Z 11.8K followers, [----] engagements


"Man Cereal unveiled its second flavor Fruity. First look at Man Cereal the new creatine + protein cereal brand. https://t.co/n377EDfvQP First look at Man Cereal the new creatine + protein cereal brand. https://t.co/n377EDfvQP"  
[X Link](https://x.com/cpgwire/status/1957830794975543401)  2025-08-19T15:43Z 11.8K followers, 23.6K engagements


"BellRing Brands the owner of Premier Protein Dymatize and PowerBar brought it in Q4 as net sales jumped 16% to just over $648M. Premier Protein sales increased by 14.9% while Dymatize sales surged by 32.9%. BellRing expects FY [----] net sales to land around $2.4B"  
[X Link](https://x.com/cpgwire/status/1991504119648121176)  2025-11-20T13:49Z 11.8K followers, [----] engagements


"According to a report from Beauty Independent Good Bacteria secured $3.2M in seed funding from investors like BrandProject BAM Ventures RiverPark Ventures and Listen. Founded by Anabel Gonzlez and based in Portland Oregon Good Bacteria is a gut health startup that aims to "rewild" the microbiome by restoring microbial diversity. Good Bacteria is available at Pop Up Grocer Happier Grocery and via their website. https://twitter.com/i/web/status/2016871882063036525 https://twitter.com/i/web/status/2016871882063036525"  
[X Link](https://x.com/cpgwire/status/2016871882063036525)  2026-01-29T13:51Z 11.8K followers, [----] engagements


"First look at Man Cereal the new creatine + protein cereal brand"  
[X Link](https://x.com/cpgwire/status/1954936256129126402)  2025-08-11T16:01Z 11.8K followers, 336.7K engagements


"Westcap just announced an investment in Canadian supplement manufacturer Fit Foods. Founded in [----] by CEO Jim McMahon Fit Foods owns several VMS brands like Mutant Pure Vita Labs North Coast Naturals and Whey Gourmet. The company operates a 200000-square-foot production and warehousing facility. Westcap is based in Saskatoon and has well over $1B AUM"  
[X Link](https://x.com/anyuser/status/2019418718254530695)  2026-02-05T14:31Z 11.8K followers, [----] engagements


"Fast-growing THC beverage brand Willies Remedy+ closed a $15M Series A round led by Left Lane Capital. Second Sight Ventures also participated in the round. In less than a year since launch Willies Remedy+ has sold more than [------] bottles and hit an $80M run rate. Willies Remedy+ is a partnership between JuneShine Brands and Willie Nelson. The brand recently debuted at Total Wine & More and will double down on retail via JuneShine Brands established wholesaler and three-tier distribution network. Another THC beverage brand Uncle Arnie's raised $7.5M in Series A funding in August."  
[X Link](https://x.com/anyuser/status/2019441347879371075)  2026-02-05T16:01Z 11.8K followers, [----] engagements


"Once Upon a Farm will begin trading on the NYSE today after raising $198M in its IPO. The organic baby food maker will trade under the ticker OFRM. The company reported $177M of revenue and a $38M net loss for the first nine months of [----]. Investors in Once Upon a Farm include CAVU Consumer Partners Cambridge SPG Access Capital Beechwood Capital and several others. https://twitter.com/i/web/status/2019792873588216217 https://twitter.com/i/web/status/2019792873588216217"  
[X Link](https://x.com/anyuser/status/2019792873588216217)  2026-02-06T15:18Z 11.8K followers, [----] engagements


"ETi Gda completed its $173M acquisition of TRUBAR. TRUBAR a Vancouver-based purveyor of clean nutrition bars has been acquired by Turkish food company ET Gda for $201M CAD. TRUBAR which was founded by Erica Groussman in [----] retails at more than [-----] doors across the U.S. Revenue surpassed $50M in [----] and the company https://t.co/X0Ue3fmnn2 TRUBAR a Vancouver-based purveyor of clean nutrition bars has been acquired by Turkish food company ET Gda for $201M CAD. TRUBAR which was founded by Erica Groussman in [----] retails at more than [-----] doors across the U.S. Revenue surpassed $50M in 2024"  
[X Link](https://x.com/anyuser/status/2019821939750236244)  2026-02-06T17:14Z 11.8K followers, [----] engagements


"J.P. Wiser's and Canada Dry just released an RTD Whisky & Ginger Ale. It's available now across Canada. J.P. Wiser's is owned by Pernod Ricard which partnered with Coca-Cola on an Absolut x Sprite RTD cocktail in early 2024"  
[X Link](https://x.com/anyuser/status/2020593403269099615)  2026-02-08T20:19Z 11.8K followers, [----] engagements


"Cocokind and OLIPOP collaborated on a limited-edition lip balm collection. Three flavors are available: 🍦Cream Soda 🍓 Strawberry Vanilla 🍒 Cherry Cola"  
[X Link](https://x.com/anyuser/status/2020942115229008053)  2026-02-09T19:25Z 11.8K followers, [----] engagements


"Nurri is expanding into a new category with its protein creamer range. Each serving contains 5g of protein and 1g of sugar. The new line will be available at Walmart soon"  
[X Link](https://x.com/anyuser/status/2021023764289614131)  2026-02-10T00:49Z 11.8K followers, [----] engagements


"De La Calle unveiled a new look earlier today. The refreshed branding isnt a huge departure from their previous look but they made some important changes: - Clearer Callouts - Bolder Flavor Cues - Improved Imagery The above-mentioned changes might seem minor but together they make De La Calle more retail-friendly without alienating their existing customer base. https://twitter.com/i/web/status/2021369158651269163 https://twitter.com/i/web/status/2021369158651269163"  
[X Link](https://x.com/anyuser/status/2021369158651269163)  2026-02-10T23:42Z 11.8K followers, [---] engagements


"UFC is partnering with FoodStory Brands to develop and launch a high-performance nutritionist-backed protein bar line. The partnership will combine UFC's global brand equity with FoodStory's expertise in scaling disruptive consumer brands. FoodStory Brands is behind Fresh Cravings a $100M refrigerated dips brand and the licensed Yellowstone food brand which has driven more than $100M in sales. https://twitter.com/i/web/status/2021670460526592448 https://twitter.com/i/web/status/2021670460526592448"  
[X Link](https://x.com/anyuser/status/2021670460526592448)  2026-02-11T19:39Z 11.8K followers, [----] engagements


"Cambiotics a Danish startup that aims to remove forever chemicals from the body via a precision-formulated probiotic strain closed a 4M seed round led by Collaborative Fund. EIFO and True also participated in the round. Cambiotics will begin its first clinical trial in the U.S. in the near future. https://twitter.com/i/web/status/2021739876505600235 https://twitter.com/i/web/status/2021739876505600235"  
[X Link](https://x.com/anyuser/status/2021739876505600235)  2026-02-12T00:15Z 11.8K followers, [----] engagements


"https://cambiotics.com/ https://cambiotics.com/"  
[X Link](https://x.com/anyuser/status/2021751509302825191)  2026-02-12T01:01Z 11.8K followers, [---] engagements


"Fitness influencer Alex Eubank has acquired Fresh Supps for an undisclosed sum. Fresh Supps was founded in [----] by Greg Helton a former exec at Musclesport and RYSE. Eubank has a sizable audience with 1.3M subscribers on YouTube and nearly 3M followers on TikTok"  
[X Link](https://x.com/anyuser/status/2022004443219415428)  2026-02-12T17:46Z 11.8K followers, 10.8K engagements


"RT @marinadgal: There are many CPG incubation labs creating products for creators. They differ in approach (product-first vs. creator-first"  
[X Link](https://x.com/anyuser/status/2022058623028146248)  2026-02-12T21:21Z 11.8K followers, [--] engagements


"Cadence continues to gain momentum in U.S. retail channels. After refreshing their can design in December [----] Cadence is now the No. [--] RTD hydration brand at both GNC and The Vitamin Shoppe. Cadence is also gearing up for some major retail launches soon so stay tuned"  
[X Link](https://x.com/cpgwire/status/2022382865322049627)  2026-02-13T18:50Z 11.8K followers, [----] engagements


"e.l.f. Beauty is acquiring Hailey Bieber's skincare brand Rhode for $1B. The deal includes $800M in cash and stock along with a $200M earnout. Rhode was founded in [----] and generated TTM net sales of $212M. This is the second major acquisition for e.l.f. Beauty after they purchased Naturium for over $350M in 2023"  
[X Link](https://x.com/anyuser/status/1927826177093423573)  2025-05-28T20:35Z 11.8K followers, 23.4K engagements


"AG1 is making its retail debut with a nationwide partnership with Costco"  
[X Link](https://x.com/anyuser/status/1928441841944572109)  2025-05-30T13:22Z 11.8K followers, [----] engagements


"Sauz a next-generation pasta sauce brand closed a $12M funding round led by CAVU Consumer Partners. Coefficient Capital Palm Tree Crew and Strand Equity also participated in the round. Sauz will use the funding to raise awareness and expand distribution"  
[X Link](https://x.com/cpgwire/status/1932797225459241131)  2025-06-11T13:49Z 11.8K followers, 16.8K engagements


"Fresh off a significant investment from HighPost Capital Equip just launched a grass-fed beef protein bar line. - 20g of protein - contains collagen and colostrum - naturally sweetened with dates & honey - no seed oils binders fillers or refined sugars"  
[X Link](https://x.com/cpgwire/status/1935074976408945106)  2025-06-17T20:40Z 11.8K followers, [----] engagements


"OLIPOP c-store takeover has begun"  
[X Link](https://x.com/cpgwire/status/1938336136017190983)  2025-06-26T20:38Z 11.8K followers, [----] engagements


"Casamigos just released a canned margarita line"  
[X Link](https://x.com/cpgwire/status/1939839453096288428)  2025-07-01T00:12Z 11.8K followers, [----] engagements


"Neutonic a London-based nootropic energy brand raised $3.7M in funding at a $20M valuation. Founded by Chris Williamson James Smith Luke Betts and Shan Hanif Neutonic sells productivity-focused energy drinks and supplements. The company has done $10M in sales and sold over [--] million cans since launching. Investors include Codie Sanchez Dan Martell Alan Barratt Mike Thurston and many others"  
[X Link](https://x.com/cpgwire/status/1940089226462380398)  2025-07-01T16:44Z 11.8K followers, 42.7K engagements


"SOLO just launched a comprehensive performance drink mix. The All-In-One Hybrid Performance Supplement contains: - 33g of protein - 11g of collagen - 5g of creatine - 150mg of caffeine - 625mg of electrolytes"  
[X Link](https://x.com/cpgwire/status/1942583723049775265)  2025-07-08T13:57Z 11.8K followers, 32.3K engagements


"Jams a brand thats reimagining the frozen PB&J with better-for-you ingredients officially launched and rolled out nationwide at Walmart. Founded by Connor Blakley and Josh Franko each Jams sandwich contains 10g of protein and no seed oils high-fructose corn syrup or dyes. Investors include Micah Parsons Alex Morgan CJ Stroud The LaBrant Fam and Poppi co-founders Allison & Stephen Ellsworth"  
[X Link](https://x.com/cpgwire/status/1944794843894682057)  2025-07-14T16:23Z 11.8K followers, 92.6K engagements


"Generous Brands a better-for-you beverage company owned by Butterfly Equity is set to buy kombucha maker Health-Ade for $500M. Generous Brands also owns Bolthouse Farms Evolution Fresh and Sambazon. Health-Ade was founded in [----] and sells a variety of kombucha products at thousands of retailers across the U.S. Manna Tree Partners and First Bev initially invested in Health-Ade in 2021"  
[X Link](https://x.com/anyuser/status/1947669076932792338)  2025-07-22T14:44Z 11.8K followers, 12.6K engagements


"It's official. Generous Brands acquires Health-Ade for $500M. For context Health-Ade retails at [-----] doors and annual sales are approaching $250M. The acquisition will bring Generous Brands' beverage portfolio close to $1B in annual sales. Generous Brands a better-for-you beverage company owned by Butterfly Equity is set to buy kombucha maker Health-Ade for $500M. Generous Brands also owns Bolthouse Farms Evolution Fresh and Sambazon. Health-Ade was founded in [----] and sells a variety of kombucha products at https://t.co/CfQsxSzgLe Generous Brands a better-for-you beverage company owned by"  
[X Link](https://x.com/anyuser/status/1947695017071362368)  2025-07-22T16:27Z 11.8K followers, 10.4K engagements


"Pernod Ricard continues to shed brands which could presage a buying spree. The French spirits firm recently announced two key divestments 👇 First Pernod sold Indian whisky brand Imperial Blue for $486M. Second they sold two Irish whiskey brands Knappogue Castle and Clontarf for an undisclosed sum. Pernod's other recent divestments include Becherovka Clan Campbell Red Heart Rum and its international wine division"  
[X Link](https://x.com/cpgwire/status/1949619102726726077)  2025-07-27T23:53Z 11.8K followers, [----] engagements


"Huel is launching an RTD Daily Greens range soon"  
[X Link](https://x.com/cpgwire/status/1949847625139618142)  2025-07-28T15:01Z 11.8K followers, 21.3K engagements


"LMNT crushed it with these endcaps at Target"  
[X Link](https://x.com/cpgwire/status/1952091967094960377)  2025-08-03T19:39Z 11.8K followers, [----] engagements


"According to Axios Bachans has hired Centerview Partners as the company explores a possible sale. Justin Gill launched Bachans in [----] after spending six years perfecting their flagship barbecue sauce. The company bootstrapped until [----] before raising $17M across two rounds from Prelude Growth and Sonoma Brands Capital. Bachans will reportedly surpass $100M in annual sales this year. There will be plenty of strategic acquirers lining up to purchase Bachans but private equity will also be in the mix given L Cattertons enormous success with Cholula. L Catterton acquired Cholula in late 2018"  
[X Link](https://x.com/cpgwire/status/1953468008896340389)  2025-08-07T14:47Z 11.8K followers, [----] engagements


"Ulta Beauty is doubling down on wellness. The beauty retailer just expanded its wellness set from 4-8 feet to 30-45 feet"  
[X Link](https://x.com/cpgwire/status/1953823512994713713)  2025-08-08T14:20Z 11.8K followers, [----] engagements


"Jesse & Bens a startup thats reimagining frozen fries with a focus on real ingredients and better-for-you cooking fats closed a seven-figure funding round. Investors include Willow Growth Partners Midnight Venture Partners Siddhi Capital BrandProject and a number of others. Jesse Konig & Ben Johnson launched the brand in June of 2024"  
[X Link](https://x.com/anyuser/status/1953889647530324373)  2025-08-08T18:42Z 11.8K followers, [----] engagements


"Cadence is launching a Hydration + Energy beverage soon. - 500mg of sodium - 190mg of potassium - 30mg of magnesium - 120mg of caffeine - 240mg of L-theanine"  
[X Link](https://x.com/cpgwire/status/1955680484173730078)  2025-08-13T17:18Z 11.8K followers, 15.6K engagements


"Journalist and cookbook author Clarissa Wei is launching a single-origin soy sauce brand called HEYDOH. The branding is out of this world. http://heydoh.co http://heydoh.co"  
[X Link](https://x.com/anyuser/status/1955743878780256660)  2025-08-13T21:30Z 11.8K followers, 58.1K engagements


"After just three years in the marketplace Graza has risen to become the 5th largest olive oil brand nationally across all retail. Graza also leads the category in highest overall velocity too. Source: Nielsen"  
[X Link](https://x.com/cpgwire/status/1958553208516923600)  2025-08-21T15:34Z 11.8K followers, 46.8K engagements


"Will report back shortly. Huel is launching an RTD Daily Greens range soon. https://t.co/rRPpgB1JI9 Huel is launching an RTD Daily Greens range soon. https://t.co/rRPpgB1JI9"  
[X Link](https://x.com/cpgwire/status/1962547532187283848)  2025-09-01T16:06Z 11.8K followers, 14K engagements


"Create continues to go omnichannel launches nationwide at Sprouts and Target 🎯"  
[X Link](https://x.com/anyuser/status/1974914008252854747)  2025-10-05T19:06Z 11.8K followers, 12.2K engagements


"Equip Foods just unveiled a new look. The clean nutrition company wanted countertop-worthy packaging and that's what they got"  
[X Link](https://x.com/anyuser/status/1978573770420826417)  2025-10-15T21:28Z 11.8K followers, 18.9K engagements


"Before and after 👇 Equip Foods just unveiled a new look. The clean nutrition company wanted countertop-worthy packaging and that's what they got. https://t.co/WmTUHPQ56L Equip Foods just unveiled a new look. The clean nutrition company wanted countertop-worthy packaging and that's what they got. https://t.co/WmTUHPQ56L"  
[X Link](https://x.com/anyuser/status/1978898290621190658)  2025-10-16T18:58Z 11.8K followers, 11.4K engagements


"Mammoth Brands the owner of Harrys Flamingo Lume and Mando is entering a new category and acquiring Coterie for an undisclosed sum. Founded in [----] by Frank Yu Coterie is a purveyor of high-performance diapers and wipes that are clean and safe for babies. The company has sold more than [---] million diapers since launching. Coterie is profitable and net revenue exceeded $200M over the past [--] months reflecting nearly 60% YoY growth. Coterie remains an almost entirely DTC brand and Mammoth Brands has the playbook to turn it into an omnichannel machine"  
[X Link](https://x.com/anyuser/status/1978969923608056161)  2025-10-16T23:42Z 11.8K followers, 34.3K engagements


"Glanbia just sold SlimFast UK and Europe for 20M. The buyer is Supreme Imports which owns Typhoo Tea and a number of other brands. Glanbia is selling SlimFast U.S. to Heartland Food Products Group the owner of Splenda. Glanbia acquired SlimFast in [----] and deemed it a non-core brand in February. Glanbia which generated $3.8B of revenue in [----] also owns Optimum Nutrition Isopure and Amazing Grass. https://t.co/BFmjqAMD35 Glanbia is selling SlimFast U.S. to Heartland Food Products Group the owner of Splenda. Glanbia acquired SlimFast in [----] and deemed it a non-core brand in February. Glanbia"  
[X Link](https://x.com/cpgwire/status/1980304992058904657)  2025-10-20T16:07Z 11.8K followers, [----] engagements


"Advent International is exploring a $2B sale of two luxury fragrance brands: Parfums de Marly and Initio Parfums Priv. Advent acquired a majority stake in the parent company of both brands in [----]. The fragrance category has been on a roll: - Manzanita bought D.S. & Durga - TSG acquired PHLUR - L'Oreal invested in Amouage - Eurazeo invested in Ex Nihilo - L Catterton backed Vyrao - Kering bought Creed for 3.5B (then sold it) https://twitter.com/i/web/status/1981084828901806562 https://twitter.com/i/web/status/1981084828901806562"  
[X Link](https://x.com/cpgwire/status/1981084828901806562)  2025-10-22T19:46Z 11.8K followers, [----] engagements


"After co-founding Primal Kitchen and selling it to Kraft Heinz for $200M Morgan Buehler Zanotti is back with Waay a sparkling protein beverage brand. Waay recently debuted with three flavors and some pretty impressive macros: 10g of protein 0g of sugar and only [--] calories"  
[X Link](https://x.com/cpgwire/status/1981831464355328051)  2025-10-24T21:13Z 11.8K followers, [----] engagements


"Forward Consumer Partners has been dealing lately. Recent acquisitions include Firehook Bakery Xochitl and Bar Keepers Friend. Matt Leeds a former partner at L Catterton launched Forward in early '24. Hormel is selling a 51% stake in Justin's to Forward Consumer Partners and making it a standalone company. Justin Gold who founded Justin's in [----] is returning to the company as a strategic advisor and board member. Hormel acquired Justin's in [----] for $286M. https://t.co/h7eFJa3oGO Hormel is selling a 51% stake in Justin's to Forward Consumer Partners and making it a standalone company. Justin"  
[X Link](https://x.com/cpgwire/status/1983277828134318404)  2025-10-28T21:00Z 11.8K followers, [----] engagements


"Magic Mind just hit shelves at 220+ Target stores. Target is bullish on the next wave of wellness/energy shots with Magic Mind and Ketone-IQ coming online over the past month"  
[X Link](https://x.com/cpgwire/status/1983897709590499691)  2025-10-30T14:04Z 11.8K followers, [----] engagements


"Novak Djokovic is joining better-for-you snack brand Cob as a co-founder and led its $5M seed round. Bullish Blanck Capital Daxos Furthermore and Venrex also participated in the round. Cob is a fresh take on popcorn thats made with sorghum instead of corn. Sorghum is an ancient grain thats gluten free packed with nutrients and more sustainable to produce than its ubiquitous counterpart"  
[X Link](https://x.com/anyuser/status/1984681655857267033)  2025-11-01T17:59Z 11.8K followers, [----] engagements


"Jams expanded its retail footprint by launching at 950+ Target stores across the country. Jams a brand thats reimagining the frozen PB&J with better-for-you ingredients officially launched and rolled out nationwide at Walmart. Founded by Connor Blakley and Josh Franko each Jams sandwich contains 10g of protein and no seed oils high-fructose corn syrup or dyes. https://t.co/NUGdZlp8qp Jams a brand thats reimagining the frozen PB&J with better-for-you ingredients officially launched and rolled out nationwide at Walmart. Founded by Connor Blakley and Josh Franko each Jams sandwich contains 10g"  
[X Link](https://x.com/cpgwire/status/1987952304562049255)  2025-11-10T18:35Z 11.8K followers, 87K engagements


"According to a report from Fast Company BERO is approaching [--] figures in annual revenue after launching in October [----]. In addition to nearing the [--] figure milestone BERO is now the #2 non-alc beer at Target and a top seller on Amazon. Whats next for the company BERO just announced a 3-year partnership with Aston Martin and co-branded products are apparently in the works"  
[X Link](https://x.com/anyuser/status/1990587649938137406)  2025-11-18T01:07Z 11.8K followers, 25.8K engagements


"Oddity (NASDAQ: ODD) just expanded into medical-grade skincare with Methodiq a telehealth platform that delivers high-efficacy treatments powered by online diagnosis. The telehealth dermatology opportunity is enormous as nearly [--] million Americans have acne [--] million have eczema and another [--] million have hyperpigmentation. Oddity is the parent company of IL MAKIAGE and SpoiledChild. The company posted net revenue of $647M in [----] and has a market cap of $2.1B"  
[X Link](https://x.com/cpgwire/status/1990823214822424926)  2025-11-18T16:43Z 11.8K followers, [----] engagements


"Anheuser-Busch is acquiring an 85% stake in BeatBox for $490M. The acquisition of BeatBox expands AB InBev's fast-growing Beyond Beer portfolio which includes Cutwater Spirits NTRL Vodka Seltzer and Phorm Energy"  
[X Link](https://x.com/cpgwire/status/1997027397154291906)  2025-12-05T19:36Z 11.8K followers, [----] engagements


"Biologica a new hormonal health company officially launched today with $7M in seed funding. Investors include Addition Hawktail Greycroft True Beauty Ventures Good Friends as well as Gabrielle Bernstein and Katherine Schwarzenegger Pratt. Biologica was co-founded by Liz Zwillinger a former family law attorney and Joey Zwillinger the co-founder of Allbirds. The company was created around one simple truth: hormones drive womens overall health yet supplements and the broader womens wellness category tend to ignore this. https://twitter.com/i/web/status/1998434381245923560"  
[X Link](https://x.com/cpgwire/status/1998434381245923560)  2025-12-09T16:47Z 11.8K followers, [----] engagements


"Beyond Meat is moving into the beverage aisle with Beyond Immerse. The beverage features plant-based protein fiber antioxidants and electrolytes. The new beverage line is available exclusively via Beyond Test Kichen the company's DTC site. Link below 👇"  
[X Link](https://x.com/cpgwire/status/2011808081093546034)  2026-01-15T14:29Z 11.8K followers, [----] engagements


"SpikedAde a vodka-based sports drink-inspired RTD cocktail brand secured $10M in funding to support its growth. The company was co-founded by serial entrepreneur Jason Cohen. SpikedAde's leadership team is comprised of execs from OWYN Bai and Diageo"  
[X Link](https://x.com/cpgwire/status/2011911705958216031)  2026-01-15T21:21Z 11.8K followers, [----] engagements


"Joyburst is launching a new functional beverage line in May Creatine Soda"  
[X Link](https://x.com/cpgwire/status/2012246910648696981)  2026-01-16T19:33Z 11.6K followers, [----] engagements


"Motif is a new player in the coffee syrup category. Unlike most of the other brands in the space Motif is naturally flavored low sugar and free from preservatives artificial flavors and artificial colors. The company was founded by Michael Zabar a 4th generation member of the family behind Zabars. https://twitter.com/i/web/status/2013342043003662637 https://twitter.com/i/web/status/2013342043003662637"  
[X Link](https://x.com/cpgwire/status/2013342043003662637)  2026-01-19T20:05Z 11.6K followers, [----] engagements


"Dallas-based Highlander Partners is acquiring Tapatio the #5 hot sauce brand in the U.S. The Arnold Companies will co-invest alongside Highlander. Founded in California in [----] Tapatio has built a cult following in the Western U.S. and will expand its distribution footprint in new markets. In November [----] L Catterton sold Cholula to McCormick for $800M. https://twitter.com/i/web/status/2013660191141564884 https://twitter.com/i/web/status/2013660191141564884"  
[X Link](https://x.com/cpgwire/status/2013660191141564884)  2026-01-20T17:09Z 11.6K followers, [----] engagements


"@MaxMulvihil Could be a big year for condiments. Bachan's hired bankers in August and other brands like Melinda's and Yellowbird have serious scale"  
[X Link](https://x.com/cpgwire/status/2013676578048270367)  2026-01-20T18:14Z 11.6K followers, [---] engagements


"Joe Scalzo back in the saddle at Simply Good Foods. SIMPLY GOOD FOODS REHIRES FORMER CEO Simply Good is bringing back Joe Scalzo who was CEO of SGF from [----] to [----] and led the company through its IPO and acquisition of Quest Nutrition Scalzo was succeeded by Geoff Tanner who led the acquisition of OWYN in [----]. Scalzo is https://t.co/CtyJxObX1a SIMPLY GOOD FOODS REHIRES FORMER CEO Simply Good is bringing back Joe Scalzo who was CEO of SGF from [----] to [----] and led the company through its IPO and acquisition of Quest Nutrition Scalzo was succeeded by Geoff Tanner who led the acquisition of"  
[X Link](https://x.com/cpgwire/status/2013693621371896305)  2026-01-20T19:22Z 11.6K followers, [----] engagements


"FoodNerd a Buffalo-based producer of nutrient-dense snacks for toddlers closed a $7.5M Series Seed round led by Selva Ventures. Spacestation Investments S2 Venture Partners Cistern Capital and several strategic angel investors also participated in the round. FoodNerd is best known for their Mega Puffs which are made with whole food ingredients like sprouted seeds and real fruits and vegetables. Depending on the SKU each Mega Puff serving delivers 6-9g of protein and 7-8g of dietary fiber. The company also uses a proprietary technology Nutrient Lock Cold Processing to preserve key"  
[X Link](https://x.com/cpgwire/status/2013724247059763399)  2026-01-20T21:24Z 11.6K followers, [----] engagements


"https://www.wsj.com/articles/actor-tom-hollands-nonalcoholic-beer-bero-gets-private-equity-backing-13a13697 https://www.wsj.com/articles/actor-tom-hollands-nonalcoholic-beer-bero-gets-private-equity-backing-13a13697"  
[X Link](https://x.com/cpgwire/status/2013786452581048784)  2026-01-21T01:31Z 11.6K followers, [---] engagements


"The Absorption Company launched a daily supplement range with five products: - Magnesium Glycinate - Berberine - Vitamin D3+K2 - CoQ10 - Curcumin Each SKU uses an advanced delivery system to improve absorption and bioavailability"  
[X Link](https://x.com/cpgwire/status/2014086565870309715)  2026-01-21T21:23Z 11.6K followers, 17.8K engagements


"Promix just dropped its newest product Grass-Fed Beef Protein Isolate and it sold out in [--] hours. Promixs Beef Protein Isolate is made from beef bones so the product is dairy and lactose free packed with protein and rich in collagen. Each serving delivers 30g of protein"  
[X Link](https://x.com/cpgwire/status/2014113440202096933)  2026-01-21T23:10Z 11.6K followers, 27.6K engagements


"@homerfolmer 100%. Nailed it"  
[X Link](https://x.com/cpgwire/status/2014125799494783267)  2026-01-21T23:59Z 11.6K followers, [---] engagements


"Consumer-focused growth equity firm Humble Growth announced a strategic partnership with simplyFUEL a fast-growing protein snack brand. Founded by former Kansas City Royals Sports Dietician Mitzi Dulan simplyFUEL retails at Costco Sam's Club Walmart and Target. Humble Growth is assembling an impressive portfolio with investments in Momentous Salt & Stone and simplyFUEL. https://twitter.com/i/web/status/2014359299313598803 https://twitter.com/i/web/status/2014359299313598803"  
[X Link](https://x.com/cpgwire/status/2014359299313598803)  2026-01-22T15:27Z 11.6K followers, [----] engagements


"According to a LinkedIn post P&G has acquired clean digestive health brand Wonderbelly for an undisclosed sum. Launched in [----] by brothers Lucas & Noah Kraft Wonderbelly developed clean-label alternatives to Tums and Gas-X that retail at Walmart Target CVS Kroger and a number of other chains. Wonderbellys OTC digestive medicines are non-GMO and free from dyes artificial sweeteners and titanium dioxide. Investors in Wonderbelly include Loft Growth Partners Silas Capital Elizabeth Street Ventures AF Ventures L Catterton and several others. https://twitter.com/i/web/status/2014382216499937691"  
[X Link](https://x.com/cpgwire/status/2014382216499937691)  2026-01-22T16:58Z 11.6K followers, [----] engagements


"UK-based beverage producer Cawston Press has acquired LOAH a non-alcoholic beer brand that Hugo Tapp & William Hedley launched in [----]. Cawston Press specializes in fruit-forward beverages and this is their first foray into the non-alc beer sapce"  
[X Link](https://x.com/cpgwire/status/2014759662155923843)  2026-01-23T17:58Z 11.6K followers, [----] engagements


"Metagenics a Gryphon Investors-backed nutritional supplement company has acquired UK-based Symprove for an undisclosed sum. Barry Smith launched Symprove on his Surrey farm in [----]. The companys hero product is daily-use subscription-based liquid probiotic that uses a proprietary delivery system to maximize efficacy. In [----] bd-capital acquired a majority stake in Symprove and the company has more than tripled in size since then. The acquisition is another big swing for Gryphon Investors who purchased Spindrift early last year. https://twitter.com/i/web/status/2014775082552340778"  
[X Link](https://x.com/cpgwire/status/2014775082552340778)  2026-01-23T18:59Z 11.6K followers, [----] engagements


"According to a LinkedIn post UK-based beverage brand Punchy added actor Ncuti Gatwa as an investor. Punchy specializes in clean hydration solutions that retail at Holland & Barrett Waitrose Sainsbury's and Boots"  
[X Link](https://x.com/cpgwire/status/2015201845640134700)  2026-01-24T23:15Z 11.6K followers, [----] engagements


"Once Upon a Farm kicked off its IPO roadshow and the company expects to raise around $200M at a valuation north of $750M. Some of the top shareholders in Once Upon a Farm include CAVU Consumer Partners S2G Investments and Cambridge SPG"  
[X Link](https://x.com/cpgwire/status/2015791405600317858)  2026-01-26T14:18Z 11.8K followers, [----] engagements


"David Ingalls the founder of plant-based protein bar brand Zing has reacquired the brand from American Licorice Company (ALC). Ingalls partnered with Dunedain Ventures to finance the acquisition"  
[X Link](https://x.com/cpgwire/status/2015851460878033168)  2026-01-26T18:16Z 11.8K followers, [----] engagements


"So Good So You a Minnesota-based purveyor of functional wellness shots just launched a clean energy drink line with four flavors. The new line is available exclusively at Target"  
[X Link](https://x.com/cpgwire/status/2016192422649168305)  2026-01-27T16:51Z 11.8K followers, [----] engagements


"Ast Consumer Partners just announced a $45M growth equity investment in Oats Overnight. Founded in [----] by former professional poker player Brian Tate Oats Overnight has hit some major milestones recently: - surpassed $200M in revenue in [----] - more than 300K active monthly subscribers - available in [-----] doors nationwide - opened a 300000-square-foot facility in Ohio Ast is led by serial entrepreneurs Clayton Christopher and Brian Goldberg"  
[X Link](https://x.com/cpgwire/status/2016941676565320138)  2026-01-29T18:29Z 11.8K followers, [----] engagements


"Encore Consumer Capital closed Fund V with $350M of LP commitments. Current and former investments include Supergoop Love Wellness Tarte Cosmetics [----] Meats LYS Beauty and several others"  
[X Link](https://x.com/cpgwire/status/2017234456839360790)  2026-01-30T13:52Z 11.8K followers, [----] engagements


"Hain Celestial (Nasdaq: HAIN) is selling its North American snack division for $115M in cash. Snackruptors a family-owned snack manufacturer from Canada is the buyer. Hain's snack division represented 22% of net sales in [----] albeit with negligible EBITDA contribution over the last [--] months. Garden Veggie Sticks Terra and Garden of Eatin' were included in the transaction. https://twitter.com/i/web/status/2018343766805840325 https://twitter.com/i/web/status/2018343766805840325"  
[X Link](https://x.com/cpgwire/status/2018343766805840325)  2026-02-02T15:20Z 11.8K followers, [----] engagements


"More/Less is a new protein gummies brand founded by bestselling author and NBA coach David Nurse. More/Less makes it easier for consumers to hit their macros via on-the-go gummies which deliver 10g of protein 0g sugar and only [--] calories. The company has assembled an impressive group of investors including John Durant Max Lugavere Jordan Harbinger Matt Holliday Kelly Olynyk and several others. https://twitter.com/i/web/status/2018484458127520238 https://twitter.com/i/web/status/2018484458127520238"  
[X Link](https://x.com/cpgwire/status/2018484458127520238)  2026-02-03T00:39Z 11.8K followers, 26.7K engagements


"CAVU Consumer Partners a leading consumer investment firm just closed its oversubscribed fifth fund with $325M in total commitments. Founded in [----] by Rohan Oza and Brett Thomas CAVU has backed several disruptive brands like Poppi Bai ONE Brands Vital Proteins Once Upon a Farm Waterloo The Farmers Dog Thrive Market Good Culture and many others. In [----] CAVU led a $30M investment in Recess and a $12M investment in Sauz. The firms AUM now totals just under $1.4B. https://twitter.com/i/web/status/2018753912665211076 https://twitter.com/i/web/status/2018753912665211076"  
[X Link](https://x.com/cpgwire/status/2018753912665211076)  2026-02-03T18:30Z 11.8K followers, [----] engagements


"SEMCAP is doubling down on Good Culture via a $55M equity investment in the cottage cheese brand. SEMCAP first backed Good Culture in [----] and will be riding shotgun alongside majority investor L Catterton for the next chapter. L Catterton is taking a majority stake in Good Culture at a valuation north of $500M. Founded in [----] by Jesse Merrill and Anders Eisner Good Culture sales have increased nearly 4x over the past three years as consumers rediscovered cottage cheese as a high-protein and https://t.co/xAirvlqnw2 L Catterton is taking a majority stake in Good Culture at a valuation north"  
[X Link](https://x.com/cpgwire/status/2018813295088771496)  2026-02-03T22:26Z 11.8K followers, [----] engagements


"Indonesian beauty brand Y.O.U. raised $40m in Series C funding led by private equity firm Hidden Hill Capital. SIG Gaorong Capital ATM Capital and M31 Capital also participated"  
[X Link](https://x.com/cpgwire/status/1494768935027150849)  2022-02-18T20:21Z 11.8K followers, [--] engagements


"This Week in CPG - L'Occitane Nixes Take-Private Deal 🚫 - LVMH bets on premium eyewear 😎 - Dave Grutman backs SkinnyDipped 🍫 - Rowdy Mermaid launches new line - The Lip Bar heads to CVS 💄 s/o to our sponsor @NumeralTax https://thisweekincpg.beehiiv.com/p/loccitane-nixes-takeprivate-deal https://thisweekincpg.beehiiv.com/p/loccitane-nixes-takeprivate-deal"  
[X Link](https://x.com/cpgwire/status/1699791405261197477)  2023-09-07T14:27Z 11.8K followers, [----] engagements


"Xi'an Giant Biogene a manufacturer of beauty masks based in Shaanxi selected Goldman Sachs & CICC as it prepares for Hong Kong IPO. https://www.businessoffashion.com/news/beauty/beauty-mask-maker-said-to-pick-cicc-goldman-for-hong-kong-ipo/ https://www.businessoffashion.com/news/beauty/beauty-mask-maker-said-to-pick-cicc-goldman-for-hong-kong-ipo/"  
[X Link](https://x.com/cpgwire/status/1482013888740794369)  2022-01-14T15:37Z 11.8K followers, [--] engagements


"TRUBAR a Vancouver-based purveyor of clean nutrition bars has been acquired by Turkish food company ET Gda for $201M CAD. TRUBAR which was founded by Erica Groussman in [----] retails at more than [-----] doors across the U.S. Revenue surpassed $50M in [----] and the company expects to hit $100M in [----]. Theres been a lot of deals in the protein bar space lately and more to come in 2026: - BUILT Bar hired bankers - Ferrero Group acquired Power Crunch - [----] Foods acquired FitCrunch https://twitter.com/i/web/status/1993413440669405582 https://twitter.com/i/web/status/1993413440669405582"  
[X Link](https://x.com/anyuser/status/1993413440669405582)  2025-11-25T20:16Z 11.8K followers, [----] engagements

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