[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.] #  @beastoftraal Karthik 🇮🇳 Karthik 🇮🇳 posts on X about india, indigo, ads, ogilvy the most. They currently have XXXXXX followers and XX posts still getting attention that total XXXXXXX engagements in the last XX hours. ### Engagements: XXXXXXX [#](/creator/twitter::18205527/interactions)  - X Week XXXXXXX +53% - X Month XXXXXXXXX +4.60% - X Months XXXXXXXXX +23% - X Year XXXXXXXXXX -XX% ### Mentions: XX [#](/creator/twitter::18205527/posts_active)  - X Week XX -XX% - X Month XXX +9.90% - X Months XXX +20% - X Year XXX -XX% ### Followers: XXXXXX [#](/creator/twitter::18205527/followers)  - X Week XXXXXX +0.12% - X Month XXXXXX -XXXX% - X Months XXXXXX +1% - X Year XXXXXX +3.60% ### CreatorRank: XXXXXX [#](/creator/twitter::18205527/influencer_rank)  ### Social Influence **Social category influence** [countries](/list/countries) XXXXX% [agencies](/list/agencies) #270 [stocks](/list/stocks) XXXX% [technology brands](/list/technology-brands) XXXX% [finance](/list/finance) #5032 [automotive brands](/list/automotive-brands) XXXX% [social networks](/list/social-networks) XXXX% **Social topic influence** [india](/topic/india) #5213, [indigo](/topic/indigo) #94, [ads](/topic/ads) 5.26%, [ogilvy](/topic/ogilvy) #24, [food](/topic/food) 5.26%, [$spot](/topic/$spot) 5.26%, [staff](/topic/staff) #237, [money](/topic/money) #2223, [fiat](/topic/fiat) 2.63%, [leo burnett](/topic/leo-burnett) XXXX% **Top accounts mentioned or mentioned by** [@thenitinnarain](/creator/undefined) [@being09](/creator/undefined) [@lion_india](/creator/undefined) [@atmakishan](/creator/undefined) [@running000000](/creator/undefined) [@vamsikrishnamv](/creator/undefined) [@anirudhkoul1](/creator/undefined) [@tweetsanup](/creator/undefined) [@girinraju](/creator/undefined) [@vjshanks](/creator/undefined) [@sardesai](/creator/undefined) [@now_abhi82](/creator/undefined) [@vatsy](/creator/undefined) [@reachshriram](/creator/undefined) [@jsganguli](/creator/undefined) [@shibaprasad_b](/creator/undefined) [@unluckytrader11](/creator/undefined) [@ehwhats_up_doc](/creator/undefined) **Top assets mentioned** [Spotify Technology (SPOT)](/topic/$spot) [Alphabet Inc Class A (GOOGL)](/topic/$googl) [Accenture (ACN)](/topic/accenture) ### Top Social Posts Top posts by engagements in the last XX hours "LOL 😂 A 2015 Fiat 500L ad (agency: Leo Burnett) with a pointlessly darkand darkly funnyturn that I did not expect at all In fact that dark turn has nothing specifically to do with the car being advertised. Even the ad's narrative doesn't specifically talk much about the vehicle. You can perhaps decipher something about the car's mileage (possibly) because we don't see it being refueled and it travels across so many diverse terrains. That leaves us with the only thing that stands out in the ad - the dark turn I first thought it was a spec ad and not an official ad. After all which brand would" [X Link](https://x.com/beastoftraal/status/1990307352122175715) 2025-11-17T06:33Z 89.9K followers, 1687 engagements "This is a heart-breakingly beautiful Christmas ad The brand is the Portuguese energy company Galp and the agency is BAR Ogilvy. You would get the predictable drift as you start watching it but the narrative have a small surprise in the end that had me teary-eyed The power of this narrative is what you end up imagining (as the reason behind that surprise) more than what is shown. If you are the hyper-imaginative type like me you would presume that the errant light was made to glow by the now deceased man as a sign to tell his family he is still around. The more rational presumption could be" [X Link](https://x.com/beastoftraal/status/1995525547875860520) 2025-12-01T16:09Z 89.9K followers, 1549 engagements "I was ready to not be interested to watch Publicis Groupe's XXX years celebration video given the 6+ minutes duration but I actually sat through the whole thing This is impressive story-telling that blends live action video real actors and AI-based production but what made me sit through it all were two things: 1- Using Edith Piaf as the narrator. The video starts with her addressing German Nazi officers in a gathering in occupied Paris in 1942 But she remains the narrator throughout the film covering XXX years of the agency's existence. How does a narration in 1942 cover XXX years That's" [X Link](https://x.com/beastoftraal/status/1996605896265527525) 2025-12-04T15:41Z 89.9K followers, 1764 engagements "Suzuki Japan gets into packaged Indian vegetarian foods business What an unusually interesting crossover It seems the idea started as an employee wellbeing project. Suzuki Japan has a lot of Indian employees but even as Indian vegetarian food was available at the Suzuki Japan cafeteria the employees found it bland. So Suzuki partnered with restaurant operator Torizen to launch a range of ready-made Indian vegetarian curry meal kits at the company cafetria. The range was a huge hit among both Indian and non-Indian staff So Suzuki is now selling the same online on their S-mall website The range" [X Link](https://x.com/beastoftraal/status/1997522617876754611) 2025-12-07T04:24Z 89.9K followers, 8742 engagements "Cannot wait for Adani Air Jio Air and Patanjali Air to be launched soon incubated by BJP aka Government of India" [X Link](https://x.com/beastoftraal/status/1997529661765771719) 2025-12-07T04:52Z 89.9K followers, 5538 engagements "What's stopping so many other apps in emulating Spotify Wrapped and letting users be voluntary brand ambassadors for those apps Google Photos already does but is rarely shared in public because it uses private photos. Here are some other easy suggestions though: X. Food delivery/restaurant booking apps (Zomato Swiggy): Your top food items desserts restaurants ordered from/visited restaurants you ordered from/visited only once and didn't go back etc. X. Browser apps (Edge Safari Chrome Firefox): Most visited websites time spent on websites peak browsing hour most common category (news social" [X Link](https://x.com/beastoftraal/status/1997871965877784953) 2025-12-08T03:32Z 89.9K followers, 4386 engagements ""NDA's civil aviation ministry" means the blame can divert BJP and go straight to Telugu Desam Party since the Union Minister of Civil Aviation (Kinjarapu Ram Mohan Naidu) is from TDP. Very very clever wordplay by RSS. As Goundamani said "Eeyam Poosuna Maadhiriyum IrukkoNum Poosaadha Maadhiriyum IrukkoNum" 😂" [X Link](https://x.com/beastoftraal/status/1997555970029883874) 2025-12-07T06:37Z 89.9K followers, 10.7K engagements "Hahahahahahaha 😂 This is brilliant Spotify India Updating the iconic 'Theerpa Maathi Sollu' to 'Wrapped'a Paathu Sollu' is sheer genius. And using Sarath Kumar's dual context (Nattamai and Dude) even more so 😁" [X Link](https://x.com/beastoftraal/status/1996408205161943246) 2025-12-04T02:36Z 90K followers, 64.4K engagements "In context to Ajay Sanyal's (Madhavan playing Ajit Doval) imaginary 2008 quip in Durandhar "Preserve the evidence (of fake currency from Pakistan infiltrating India) hopefully a politician comes in the future who will act"" [X Link](https://x.com/beastoftraal/status/1998721725245321263) 2025-12-10T11:49Z 90K followers, 22.8K engagements "Why is BJP desperate on device-level satellite location tracking of all Indian citizens something that has no precedent anywhere else in the world Return of the 'Saheb' days" [X Link](https://x.com/beastoftraal/status/1997293417349710122) 2025-12-06T13:13Z 90K followers, 21.6K engagements "IndiGo was irresponsible. DGCA with acute staff shortage failed. CCI failed to examine if IndiGo was abusing its market dominance (it was). But let's debate Vande Mataram for XX more hours in Parliament which costs XXX lakh of public money every minute" [X Link](https://x.com/beastoftraal/status/1998611059448623322) 2025-12-10T04:29Z 90K followers, 28.4K engagements "Excellent use of data to make a point: "Would hiring more pilots erode the bottom line of IndiGo the only consistently profitable Indian carrier With plans to onboard XXX new pilots by next year a back-of-the-envelope calculation projects an additional annual cost of roughly 5500 million which constitutes merely XX% of IndiGos Profit After Tax which stood at XXXX billion in 2023-24 and XXXX billion in 2024-25. Or less than X% of its surplus to insulate itself from this fiasco"" [X Link](https://x.com/beastoftraal/status/1998627438654533726) 2025-12-10T05:34Z 90K followers, 23.1K engagements "Oh my God This is phenomenally effective communication Fantastic narrative device with the right amount of exaggeration that lands the message with a bang while also sending chills down the spine of the target audience (parents of young children) Excellent work by the Irish agency Core Creative. #advertising #creativity" [X Link](https://x.com/beastoftraal/status/1994073479721754842) 2025-11-27T15:59Z 90K followers, 209K engagements "The leaked pricing showed Rs. 8600 per month and Rs. 34000 equipment cost and they are talking about "digital INCLUSION" 😭 Does India think Musk is Ambani-type or something to do a Jio with Starlink" [X Link](https://x.com/beastoftraal/status/1998947025065570494) 2025-12-11T02:44Z 90K followers, XXX engagements "Yikes he has a point 😱" [X Link](https://x.com/beastoftraal/status/1986375695094993194) 2025-11-06T10:10Z 90K followers, 1.3M engagements "Perfect example of engagement farming. This is the kind of quip that people on X can't resist offering a counterpoint to (with or without a few expletives)" [X Link](https://x.com/beastoftraal/status/1996575530968350823) 2025-12-04T13:41Z 90K followers, 1380 engagements ""Reinventors" Feels like Accenture is trying too hard and the term itself seems like the lovechild of a thesaurus and a motivational poster in a WeWork lobby. It's a bit like calling baristas "caffeine curators" - technically true but does it make the coffee taste better Would Accenture employeesnow called 'Reinventors' of coursereinvent their LinkedIn profile to add this new term" [X Link](https://x.com/beastoftraal/status/1995378979352854540) 2025-12-01T06:26Z 90K followers, 3123 engagements "Vaseline's 4-ads series starring Raghav Juyal and Lakshya Lalwani by Ogilvy India is the most fun I have had watching an ad (or ads) this year 😁 The narrative no doubt relies on our familiarity of the duo's camaraderie from Netflix's The Bastards of Bollywood but the easy-going light-hearted bonding between the two makes even blatant product pitches seem like a fun watch In one of the ads Raghav playfully calls Lakshya 'Haan bhai Hyaluron' and Lakshya calls Raghav 'Haan bhai Ceramide'. taking the on-screen product pitching to ridiculously casual and jovial off-screen camaraderie. In the ad" [X Link](https://x.com/beastoftraal/status/1996085824618942861) 2025-12-03T05:15Z 90K followers, 2100 engagements "Class XX Indian student points to etymological error in Bill Bryson's 20-year-old (first published in 2003) book Bryson and Penguin Random House acknowledge the error and credit him in the book's latest edition" [X Link](https://x.com/beastoftraal/status/1997870426790432932) 2025-12-08T03:26Z 90K followers, 17.8K engagements "In-N-Out Burger has reportedly removed the number '67' from its ordering system because the kids were having way too much fun 🤭 If it is making people happy in their stores why would they remove it" [X Link](https://x.com/beastoftraal/status/1998417020208153025) 2025-12-09T15:38Z 90K followers, 621.5K engagements "Why did the Center let the IndiGo crisis worsen Because THEY CAN. They know they cannot be held accountable for ANYTHING. This is what happens when absolute power goes to the head. Was the Center helpless Not at all. They just know that they can get away with ANYTHING" [X Link](https://x.com/beastoftraal/status/1998935546220187916) 2025-12-11T01:59Z 90K followers, 14.2K engagements "Doesn't this Government have shame whatsoever They are giving a clean chit to themselves already 😠" [X Link](https://x.com/beastoftraal/status/1998961267109937557) 2025-12-11T03:41Z 90K followers, 16K engagements
[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]
@beastoftraal Karthik 🇮🇳
Karthik 🇮🇳 posts on X about india, indigo, ads, ogilvy the most. They currently have XXXXXX followers and XX posts still getting attention that total XXXXXXX engagements in the last XX hours.
Engagements: XXXXXXX #
- X Week XXXXXXX +53%
- X Month XXXXXXXXX +4.60%
- X Months XXXXXXXXX +23%
- X Year XXXXXXXXXX -XX%
Mentions: XX #
- X Week XX -XX%
- X Month XXX +9.90%
- X Months XXX +20%
- X Year XXX -XX%
Followers: XXXXXX #
- X Week XXXXXX +0.12%
- X Month XXXXXX -XXXX%
- X Months XXXXXX +1%
- X Year XXXXXX +3.60%
CreatorRank: XXXXXX #
Social Influence
Social category influence countries XXXXX% agencies #270 stocks XXXX% technology brands XXXX% finance #5032 automotive brands XXXX% social networks XXXX%
Social topic influence india #5213, indigo #94, ads 5.26%, ogilvy #24, food 5.26%, $spot 5.26%, staff #237, money #2223, fiat 2.63%, leo burnett XXXX%
Top accounts mentioned or mentioned by @thenitinnarain @being09 @lion_india @atmakishan @running000000 @vamsikrishnamv @anirudhkoul1 @tweetsanup @girinraju @vjshanks @sardesai @now_abhi82 @vatsy @reachshriram @jsganguli @shibaprasad_b @unluckytrader11 @ehwhats_up_doc
Top assets mentioned Spotify Technology (SPOT) Alphabet Inc Class A (GOOGL) Accenture (ACN)
Top Social Posts
Top posts by engagements in the last XX hours
"LOL 😂 A 2015 Fiat 500L ad (agency: Leo Burnett) with a pointlessly darkand darkly funnyturn that I did not expect at all In fact that dark turn has nothing specifically to do with the car being advertised. Even the ad's narrative doesn't specifically talk much about the vehicle. You can perhaps decipher something about the car's mileage (possibly) because we don't see it being refueled and it travels across so many diverse terrains. That leaves us with the only thing that stands out in the ad - the dark turn I first thought it was a spec ad and not an official ad. After all which brand would"
X Link 2025-11-17T06:33Z 89.9K followers, 1687 engagements
"This is a heart-breakingly beautiful Christmas ad The brand is the Portuguese energy company Galp and the agency is BAR Ogilvy. You would get the predictable drift as you start watching it but the narrative have a small surprise in the end that had me teary-eyed The power of this narrative is what you end up imagining (as the reason behind that surprise) more than what is shown. If you are the hyper-imaginative type like me you would presume that the errant light was made to glow by the now deceased man as a sign to tell his family he is still around. The more rational presumption could be"
X Link 2025-12-01T16:09Z 89.9K followers, 1549 engagements
"I was ready to not be interested to watch Publicis Groupe's XXX years celebration video given the 6+ minutes duration but I actually sat through the whole thing This is impressive story-telling that blends live action video real actors and AI-based production but what made me sit through it all were two things: 1- Using Edith Piaf as the narrator. The video starts with her addressing German Nazi officers in a gathering in occupied Paris in 1942 But she remains the narrator throughout the film covering XXX years of the agency's existence. How does a narration in 1942 cover XXX years That's"
X Link 2025-12-04T15:41Z 89.9K followers, 1764 engagements
"Suzuki Japan gets into packaged Indian vegetarian foods business What an unusually interesting crossover It seems the idea started as an employee wellbeing project. Suzuki Japan has a lot of Indian employees but even as Indian vegetarian food was available at the Suzuki Japan cafeteria the employees found it bland. So Suzuki partnered with restaurant operator Torizen to launch a range of ready-made Indian vegetarian curry meal kits at the company cafetria. The range was a huge hit among both Indian and non-Indian staff So Suzuki is now selling the same online on their S-mall website The range"
X Link 2025-12-07T04:24Z 89.9K followers, 8742 engagements
"Cannot wait for Adani Air Jio Air and Patanjali Air to be launched soon incubated by BJP aka Government of India"
X Link 2025-12-07T04:52Z 89.9K followers, 5538 engagements
"What's stopping so many other apps in emulating Spotify Wrapped and letting users be voluntary brand ambassadors for those apps Google Photos already does but is rarely shared in public because it uses private photos. Here are some other easy suggestions though: X. Food delivery/restaurant booking apps (Zomato Swiggy): Your top food items desserts restaurants ordered from/visited restaurants you ordered from/visited only once and didn't go back etc. X. Browser apps (Edge Safari Chrome Firefox): Most visited websites time spent on websites peak browsing hour most common category (news social"
X Link 2025-12-08T03:32Z 89.9K followers, 4386 engagements
""NDA's civil aviation ministry" means the blame can divert BJP and go straight to Telugu Desam Party since the Union Minister of Civil Aviation (Kinjarapu Ram Mohan Naidu) is from TDP. Very very clever wordplay by RSS. As Goundamani said "Eeyam Poosuna Maadhiriyum IrukkoNum Poosaadha Maadhiriyum IrukkoNum" 😂"
X Link 2025-12-07T06:37Z 89.9K followers, 10.7K engagements
"Hahahahahahaha 😂 This is brilliant Spotify India Updating the iconic 'Theerpa Maathi Sollu' to 'Wrapped'a Paathu Sollu' is sheer genius. And using Sarath Kumar's dual context (Nattamai and Dude) even more so 😁"
X Link 2025-12-04T02:36Z 90K followers, 64.4K engagements
"In context to Ajay Sanyal's (Madhavan playing Ajit Doval) imaginary 2008 quip in Durandhar "Preserve the evidence (of fake currency from Pakistan infiltrating India) hopefully a politician comes in the future who will act""
X Link 2025-12-10T11:49Z 90K followers, 22.8K engagements
"Why is BJP desperate on device-level satellite location tracking of all Indian citizens something that has no precedent anywhere else in the world Return of the 'Saheb' days"
X Link 2025-12-06T13:13Z 90K followers, 21.6K engagements
"IndiGo was irresponsible. DGCA with acute staff shortage failed. CCI failed to examine if IndiGo was abusing its market dominance (it was). But let's debate Vande Mataram for XX more hours in Parliament which costs XXX lakh of public money every minute"
X Link 2025-12-10T04:29Z 90K followers, 28.4K engagements
"Excellent use of data to make a point: "Would hiring more pilots erode the bottom line of IndiGo the only consistently profitable Indian carrier With plans to onboard XXX new pilots by next year a back-of-the-envelope calculation projects an additional annual cost of roughly 5500 million which constitutes merely XX% of IndiGos Profit After Tax which stood at XXXX billion in 2023-24 and XXXX billion in 2024-25. Or less than X% of its surplus to insulate itself from this fiasco""
X Link 2025-12-10T05:34Z 90K followers, 23.1K engagements
"Oh my God This is phenomenally effective communication Fantastic narrative device with the right amount of exaggeration that lands the message with a bang while also sending chills down the spine of the target audience (parents of young children) Excellent work by the Irish agency Core Creative. #advertising #creativity"
X Link 2025-11-27T15:59Z 90K followers, 209K engagements
"The leaked pricing showed Rs. 8600 per month and Rs. 34000 equipment cost and they are talking about "digital INCLUSION" 😭 Does India think Musk is Ambani-type or something to do a Jio with Starlink"
X Link 2025-12-11T02:44Z 90K followers, XXX engagements
"Yikes he has a point 😱"
X Link 2025-11-06T10:10Z 90K followers, 1.3M engagements
"Perfect example of engagement farming. This is the kind of quip that people on X can't resist offering a counterpoint to (with or without a few expletives)"
X Link 2025-12-04T13:41Z 90K followers, 1380 engagements
""Reinventors" Feels like Accenture is trying too hard and the term itself seems like the lovechild of a thesaurus and a motivational poster in a WeWork lobby. It's a bit like calling baristas "caffeine curators" - technically true but does it make the coffee taste better Would Accenture employeesnow called 'Reinventors' of coursereinvent their LinkedIn profile to add this new term"
X Link 2025-12-01T06:26Z 90K followers, 3123 engagements
"Vaseline's 4-ads series starring Raghav Juyal and Lakshya Lalwani by Ogilvy India is the most fun I have had watching an ad (or ads) this year 😁 The narrative no doubt relies on our familiarity of the duo's camaraderie from Netflix's The Bastards of Bollywood but the easy-going light-hearted bonding between the two makes even blatant product pitches seem like a fun watch In one of the ads Raghav playfully calls Lakshya 'Haan bhai Hyaluron' and Lakshya calls Raghav 'Haan bhai Ceramide'. taking the on-screen product pitching to ridiculously casual and jovial off-screen camaraderie. In the ad"
X Link 2025-12-03T05:15Z 90K followers, 2100 engagements
"Class XX Indian student points to etymological error in Bill Bryson's 20-year-old (first published in 2003) book Bryson and Penguin Random House acknowledge the error and credit him in the book's latest edition"
X Link 2025-12-08T03:26Z 90K followers, 17.8K engagements
"In-N-Out Burger has reportedly removed the number '67' from its ordering system because the kids were having way too much fun 🤭 If it is making people happy in their stores why would they remove it"
X Link 2025-12-09T15:38Z 90K followers, 621.5K engagements
"Why did the Center let the IndiGo crisis worsen Because THEY CAN. They know they cannot be held accountable for ANYTHING. This is what happens when absolute power goes to the head. Was the Center helpless Not at all. They just know that they can get away with ANYTHING"
X Link 2025-12-11T01:59Z 90K followers, 14.2K engagements
"Doesn't this Government have shame whatsoever They are giving a clean chit to themselves already 😠"
X Link 2025-12-11T03:41Z 90K followers, 16K engagements