# ![@beastoftraal Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::18205527.png) @beastoftraal Karthik 🇮🇳

Karthik 🇮🇳 posts on X about india, if you, super bowl, ogilvy the most. They currently have [------] followers and [---] posts still getting attention that total [------] engagements in the last [--] hours.

### Engagements: [------] [#](/creator/twitter::18205527/interactions)
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- [--] Year [----------] -39%

### Mentions: [--] [#](/creator/twitter::18205527/posts_active)
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- [--] Week [--] +21%
- [--] Month [---] +68%
- [--] Months [---] +60%
- [--] Year [---] -16%

### Followers: [------] [#](/creator/twitter::18205527/followers)
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- [--] Week [------] +0.06%
- [--] Month [------] +0.42%
- [--] Months [------] +1.40%
- [--] Year [------] +3.50%

### CreatorRank: [-------] [#](/creator/twitter::18205527/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::18205527/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[countries](/list/countries)  16.37% [technology brands](/list/technology-brands)  8.77% [stocks](/list/stocks)  5.85% [finance](/list/finance)  5.26% [social networks](/list/social-networks)  4.09% [agencies](/list/agencies)  #325 [celebrities](/list/celebrities)  2.34% [automotive brands](/list/automotive-brands)  2.34% [travel destinations](/list/travel-destinations)  0.58% [cryptocurrencies](/list/cryptocurrencies)  0.58%

**Social topic influence**
[india](/topic/india) 12.87%, [if you](/topic/if-you) 3.51%, [super bowl](/topic/super-bowl) 3.51%, [ogilvy](/topic/ogilvy) #29, [in the](/topic/in-the) 2.34%, [money](/topic/money) 1.75%, [$6753t](/topic/$6753t) 1.75%, [milk](/topic/milk) 1.75%, [whatsapp](/topic/whatsapp) 1.75%, [ai](/topic/ai) 1.17%

**Top accounts mentioned or mentioned by**
[@sahilriz](/creator/undefined) [@rohytkumar](/creator/undefined) [@saikatd](/creator/undefined) [@thenitinnarain](/creator/undefined) [@arunnambiar](/creator/undefined) [@gopitsm1](/creator/undefined) [@achyutmenon](/creator/undefined) [@sandeeproy1](/creator/undefined) [@yakkatisowmith](/creator/undefined) [@saikirankannan](/creator/undefined) [@kavitharao](/creator/undefined) [@gmailcom](/creator/undefined) [@googleindias](/creator/undefined) [@gmail](/creator/undefined) [@ascionline](/creator/undefined) [@gauravsabnis](/creator/undefined) [@kamathgurudutt](/creator/undefined) [@rvgandhi](/creator/undefined) [@rohitbhargava](/creator/undefined) [@flipkart](/creator/undefined)

**Top assets mentioned**
[PepsiCo, Inc. (PEP)](/topic/$pep) [Flex Ltd. Ordinary Shares (FLEX)](/topic/$flex) [Spotify Technology (SPOT)](/topic/$spot) [New York Times Co. (NYT)](/topic/$nyt) [Uber Technologies, Inc. (UBER)](/topic/$uber)
### Top Social Posts
Top posts by engagements in the last [--] hours

"I understand the commercial compulsions/intent behind allowing companies to brand Metro Stations. If it helps raise money for the Metro it's worthwhile. But should even the route map inside the Metro include all the assorted brand names alongside the actual locations It seems like a severe branding overkill and makes the route map messy. And unintentionally funny of course. It almost looks like (all of) Andheri alone is being told that mutual funds are right 😏 And less said about that '    - ' the better 🙄 Considering many other Indian cities have co-branded names for stations how are the"  
[X Link](https://x.com/beastoftraal/status/2021905243773317506)  2026-02-12T11:12Z 90.8K followers, 16.2K engagements


"Seriously How difficult is it to plan for making mobile signals available inside an airport like every other airport Does Adani's Navi Mumbai airport lack such a basic necessity"  
[X Link](https://x.com/beastoftraal/status/2005996407954809088)  2025-12-30T13:36Z 90.8K followers, 392.7K engagements


"Savage The line is by TBWAVancouver in [----] for BC Lung Association (British Columbia). This billboard is a re-used version of the original campaign widely credited to be somewhere in Sudan or Egypt. #advertising #marketing #creativity"  
[X Link](https://x.com/beastoftraal/status/2010915581692965202)  2026-01-13T03:23Z 90.8K followers, [----] engagements


"If you get Punjab National Bank's Luxura Premium Metal Credit Card you and a friend would be allowed to make loud unpleasant and prolonged noise at the ITC"  
[X Link](https://x.com/beastoftraal/status/2011461966527868944)  2026-01-14T15:34Z 90.7K followers, [----] engagements


"I had long forgotten about 'Feeding India' that I used to notice on Zomato. I remember it as an 'opt-out' feature in the final bill's line items and this caused quite a number of people to complain vocally on social media (rightly so - it should be opt-in not opt-out) sometime ago. Zomato explained it as being added once a user chooses it (opts for it) the first time. So subsequent bills will have this as opt-out with a small 'remove' link next to it (which I'd argue is a dark pattern). What would have been a considerably better method is to introduce the scale scope and impact of Feeding"  
[X Link](https://x.com/beastoftraal/status/2016362070921642326)  2026-01-28T04:05Z 90.7K followers, [----] engagements


"New scam on Mastodon seeking verification in [--] hours using payment methods. Don't fall for it if you use Mastodon. Block handles like 'Leeloy' and 'Genius'"  
[X Link](https://x.com/beastoftraal/status/2016505077662695476)  2026-01-28T13:34Z 90.7K followers, [----] engagements


"This ACKO ad from yesterday's Economic Times is not bad by any stretch. It has a strategically coherent creative thought (rough summary: "Mixing protection with returns weakens protection") and a commercially sharp closure (100% Pure Life Insurance). But consider the copy itself. The use of 'rule of three'. The poetic repetitive mantra-like fragmented structure. The use of short declarative stacking. The philosophical compression (reducing large life ideas into tidy quotable sentences). I stacked those [--] sentences intentionally to make a point :) Examples 'Work into dinners. Doomscrolling"  
[X Link](https://x.com/beastoftraal/status/2017181069465067537)  2026-01-30T10:20Z 90.8K followers, [----] engagements


"This is as excitingand scaryas humankind discovering a new hitherto undiscovered species and experiencing how that species interacts with each other Developer Matt Schlicht has launched Moltbook a social networking site exclusively for "moltys" autonomous AI agents like those powered by Anthropic's Claude. In about [--] days there are already 32000+ agents talking forming online communities and discussing many things including "Can My Human Legally Fire Me For Refusing Unethical Requests" We are entering a truly uncharted zone in our existence now #AI #artificialintelligence #bots"  
[X Link](https://x.com/beastoftraal/status/2017258419405942905)  2026-01-30T15:27Z 90.7K followers, 11.9K engagements


"This is a trend that you cannot unsee once you start noticing. I noticed it first in milk packets. We buy Sid's Farm currently. Sid's Farm: No antibiotics. No induced hormones. No preservatives. Akshyakalpa: No antibiotics. Untouched by human hands. Doodhvale: No preservatives. No antibiotics. No hormones. In comparison established brands focus more on communicating the product's actual benefits. Mother Dairy: Good for young children. Easy to digest. Nandini: Fresh & pure. Heritage: Fortified with Vitamin A and D. Bread Britannia: 'Soft & thicker. Bigger slices'. Modern bread: 'Soft & tasty'."  
[X Link](https://x.com/beastoftraal/status/2018187644820427055)  2026-02-02T05:00Z 90.8K followers, 243K engagements


"One more - Coca-Cola Triple Z: Zero Caffeine Zero Sugar Zero Calories. Basically just remove all the reasons why people prefer/like Coca-Cola 😂 This is a trend that you cannot unsee once you start noticing. I noticed it first in milk packets. We buy Sid's Farm currently. Sid's Farm: No antibiotics. No induced hormones. No preservatives. Akshyakalpa: No antibiotics. Untouched by human hands. Doodhvale: No preservatives. https://t.co/piVMbWy16Z This is a trend that you cannot unsee once you start noticing. I noticed it first in milk packets. We buy Sid's Farm currently. Sid's Farm: No"  
[X Link](https://x.com/beastoftraal/status/2018292264368570702)  2026-02-02T11:55Z 90.8K followers, 45.2K engagements


"What was the one thing in the original Jurassic Park (1993) movie that when changed would have completely changed the course of the all the disaster that followed This new Super Bowl LX ad imagines that on behalf of one brand and its product 😆 The ad (agency: Goodby Silverstein & Partners) directed by Taika Waititi (his second Super Bowl LX ad after the Coca-. sorry Pepsi ad) reunites the cast of the original film - Jeff Goldblum Sam Neill and Laura Dern with questionable de-ageing of all three. It's good nostalgic fun and makes a compelling pitch for the product it is selling given how"  
[X Link](https://x.com/beastoftraal/status/2018535240768344328)  2026-02-03T04:01Z 90.8K followers, 11.7K engagements


""Chup Bahut Shor Macha Rahe Ho Tum Log. Koi Sure Hai" "Can I have a bottle of peace please" Two "water" brands at the opposite ends of the pricing spectrum and both the ads use surrounding noise as a starting point to lead to the product reveal in their own unique ways :) #advertising #marketing https://twitter.com/i/web/status/2018671595683000412 https://twitter.com/i/web/status/2018671595683000412"  
[X Link](https://x.com/beastoftraal/status/2018671595683000412)  2026-02-03T13:03Z 90.7K followers, [----] engagements


"Started watching the Malayalam film 'Eko' on Monday night (on Netflix). I'm the type who watches only about 25-30 minutes of anything to relax before sleeping. But after the [--] minutes on Monday I was so engrossed that I finished the film in one sitting last night. Brilliant writing https://twitter.com/i/web/status/2019009423398912292 https://twitter.com/i/web/status/2019009423398912292"  
[X Link](https://x.com/beastoftraal/status/2019009423398912292)  2026-02-04T11:25Z 90.8K followers, 125.3K engagements


""Our rivals have ads we don't" may have been a flex in the early 2000s not in [----] Contrary to the breathless commentary I have read so far about the [--] new Super Bowl LX ads from Anthropic's Claude AI (agency: Mother) I thought the ads were very very ordinary. While it is easy to claim that Black Mirror has handled such narratives far better (particularly the episode 'Common People' from season 7) there's no doubt that Super Bowl's exposure and visibility far outweigh a TV show. Why do I find these ads ordinary The main reason is this: there is zero shock/suspense about ad-supported software"  
[X Link](https://x.com/beastoftraal/status/2019288457168973988)  2026-02-05T05:54Z 90.8K followers, 11.2K engagements


"Sam Altman's (over)reaction"  
[X Link](https://x.com/beastoftraal/status/2019288537984823595)  2026-02-05T05:54Z 90.7K followers, [----] engagements


"I also asked Claude what's wrong with the Claude Super Bowl ads 🤭"  
[X Link](https://x.com/beastoftraal/status/2019294823770124332)  2026-02-05T06:19Z 90.7K followers, [---] engagements


"What an insult The SC is merely asking and not on its knees grovelling and begging in front of the mighty Modi/BJP. Who does the SC think it is. some popularly electedthricepublic representative"  
[X Link](https://x.com/beastoftraal/status/2019368660280963354)  2026-02-05T11:13Z 90.7K followers, [----] engagements


"Oh good to know :) To be sure the ads were funny and entertaining in a Black Mirror'ish way. But my point was about how weak the strategy was particularly on a mass exposure like Super Bowl. Ad-supported software simply isnt shocking anymore. Netflix Spotify YouTube games news apps. people have already priced ads into the mental model of 'free'. So the betrayal the ads hinge on lands less like horror and more like mild annoyance. Thats a small emotional delta for a Super Bowl stage ('mass' again). Also they spend a full minute (on Super Bowl stage at that) telling me what a competitor might"  
[X Link](https://x.com/beastoftraal/status/2019374904131629120)  2026-02-05T11:37Z 90.7K followers, [----] engagements


"Illuminating piece Sonys brand still signals "premium TV" (I bought a new Bravia three years ago after giving away the previous Bravia that we had for a decade) but the economic engine that once justified that perception (by owning core components controlling panels leading production) has shifted to China This isn't unique to Sony if you think about it. It's a recurring cycle in global manufacturing shifts. [--]. In the 1970s and 80s US brands like RCA dominated. But Japanese brands like Sony and Panasonic built superior reputations for quality/reliability and overtook via better manufacturing."  
[X Link](https://x.com/beastoftraal/status/2019404409239986438)  2026-02-05T13:35Z 90.7K followers, [----] engagements


"Isn't the '$20/mo dissatisfied ChatGPT subscribers' a very narrow very online very product-literate cohort Vs. a Super Bowl-sized target that is Super Bowl media is the most expensive broad-reach hammer in advertising. You dont use it to target an already dissatisfied niche whos deep enough in the category to compare tone-of-voice nuances. Those people will discover Claude through product reviews Reddit word-of-mouth not a US $7m mass spot. Also the dissatisfaction youre describing (too agreeable half-assed conforming) is a product quality issue not a business-model issue. But the ads also"  
[X Link](https://x.com/beastoftraal/status/2019407293151080667)  2026-02-05T13:46Z 90.7K followers, [---] engagements


"If only TIMES NOW showed 1/10th of this vigor in questioning ruling party politicians of India Amid the row over veteran actor's op-ed Naseeruddin Shah refuses to comment when confronted by Times Nows @YakkatiSowmith. Watch the entire sequence here https://t.co/yGfYkyJnfs Amid the row over veteran actor's op-ed Naseeruddin Shah refuses to comment when confronted by Times Nows @YakkatiSowmith. Watch the entire sequence here https://t.co/yGfYkyJnfs"  
[X Link](https://x.com/beastoftraal/status/2019438449431085166)  2026-02-05T15:50Z 90.7K followers, 16.8K engagements


"This is an excellent piece: Something I will be most proud of when Im 90: How Jeff Bezos used to talk about The Washington Post and whats changed https://tinyurl.com/bezoswapo https://tinyurl.com/bezoswapo"  
[X Link](https://x.com/beastoftraal/status/2019438862226088151)  2026-02-05T15:51Z 90.7K followers, [---] engagements


"However funny this is doesn't the thief have a point He's alleging that people took law into their own hands to dispense (however well-deserved) punishment while they should have only handed him over the police. And this instant dispensing of justice where a crowd thrashes the thief is way too common anyway though much of this is to incapacitate the thief so that they can be handed over to the cops. https://twitter.com/i/web/status/2019590689491993027 https://twitter.com/i/web/status/2019590689491993027"  
[X Link](https://x.com/beastoftraal/status/2019590689491993027)  2026-02-06T01:55Z 90.7K followers, [----] engagements


""Opposition has defiled the temple of democracy""  
[X Link](https://x.com/beastoftraal/status/2019768186447790171)  2026-02-06T13:40Z 90.7K followers, [----] engagements


"Broadly useful. But surprised to see no mention of Canola Oil despite its low (7%) saturated fatty acids (SFAs) and high (63%) monounsaturated fat (MUFA) much like Olive Oil. We recently switched to a combination of Canola Oil and Olive Oil. I use Olive Oil for my daily omelette - makes a huge difference to the texture compared to using Amul butter (used to use it earlier). https://twitter.com/i/web/status/2020332287028830623 https://twitter.com/i/web/status/2020332287028830623"  
[X Link](https://x.com/beastoftraal/status/2020332287028830623)  2026-02-08T03:02Z 90.8K followers, [----] engagements


"UPDATE: I had cancelled the mandate from my ICICI card yesterday but today Jiohotstar initiated payment from an earlier payment method - my HDFC bank a/c and it went through. At Rs. [----] itself Thankfully JioHotstar's help clarifies it: So if you have enrolled in an older cheaper plan - do not cancel. https://tinyurl.com/jiohothelp https://tinyurl.com/jiohothelp https://tinyurl.com/jiohothelp https://tinyurl.com/jiohothelp"  
[X Link](https://x.com/beastoftraal/status/2020457840260124704)  2026-02-08T11:21Z 90.8K followers, [---] engagements


"UPDATE: I had cancelled the mandate from my ICICI card yesterday but today Jiohotstar initiated payment from an earlier payment method - my HDFC bank a/c and it went through. At Rs. [----] itself Thankfully JioHotstar's help page clarifies it: So if you have enrolled in an older cheaper plan - do not cancel. https://tinyurl.com/jiohothelp https://tinyurl.com/jiohothelp Got a text message from my ICICI Bank card (sihub) that Jiohotstar renewal is due tomorrow. Last year I paid Rs. [----] as per the earlier Hotstar plan. The same plan without any advertising is Rs. [----]. What happens if I do not"  
[X Link](https://x.com/beastoftraal/status/2020473178863419396)  2026-02-08T12:21Z 90.8K followers, 11.1K engagements


"@saikirankannan Excellent idea for Valentine's Day though I doubt Rapido would want to highlight that same-pin use-case :)"  
[X Link](https://x.com/beastoftraal/status/2020738355819053124)  2026-02-09T05:55Z 90.8K followers, [---] engagements


"Trump should learn from Modi and get ("coerce") industry bodies large companies and individuals in the US to release half/full-page ads in leading American newspapers praising him with 'Aap ke daya aur kripe se" type ads for assorted tariffs and deals"  
[X Link](https://x.com/beastoftraal/status/2020745916710522909)  2026-02-09T06:25Z 90.8K followers, [----] engagements


"@ArunNambiar You mean BJP the party with a difference is mirroring Congress the notoriously corrupt party's apathy and opacity in terms of running foundations named after a PM (current/former) and using that pretext to raise funds and avoid all transparency"  
[X Link](https://x.com/beastoftraal/status/2020802620965699772)  2026-02-09T10:11Z 90.8K followers, [--] engagements


"RT @kavitharao: Everybody outraging over that Guardian article on litfests with clickbait headline has missed (1) print runs of [----] in a"  
[X Link](https://x.com/beastoftraal/status/2021607455378075866)  2026-02-11T15:29Z 90.8K followers, [--] engagements


"RT @beastoftraal: Excellent creative idea here Meaningful (to the product being sold that also gets defined precisely) sharp and enter"  
[X Link](https://x.com/anyuser/status/2021791969908077016)  2026-02-12T03:42Z 90.8K followers, [--] engagements


"RT @beastoftraal: "The government must understand that national security cannot be run by pocket veto""  
[X Link](https://x.com/anyuser/status/2021931319509627270)  2026-02-12T12:56Z 90.8K followers, [--] engagements


"RT @beastoftraal: I understand the commercial compulsions/intent behind allowing companies to brand Metro Stations. If it helps raise money"  
[X Link](https://x.com/beastoftraal/status/2021976472320430464)  2026-02-12T15:55Z 90.8K followers, [--] engagements


"RT @beastoftraal: My first reaction to this new ad for Volvo EX60 (agency: Qvennerstedt Eghammer Malm) was "Whoa what an interesting thou"  
[X Link](https://x.com/anyuser/status/2021976486656561576)  2026-02-12T15:55Z 90.8K followers, [--] engagements


"So Pepsi's Super Bowl LX ad (agency: BBDO) is already out (though the teaser mentioned the launch on February 8). Expectedlyno surprise whatsoeverthe Polar Bear (long associated with Coca-Cola) picks Pepsi in a blind taste test (long associated with Pepsi). From this point onwards director Taika Waititi (who also plays the polar bears psychiatrist) uses the Polar Bear's angst in having chosen Pepsi over Coca-Cola as comic crutch (set to Queen's 'I Want To Break Free' - as in the bear wants to break free from Coca-Cola) till his pal comes and offers him a Pepsi. Then they even star in a"  
[X Link](https://x.com/beastoftraal/status/2017085937327784140)  2026-01-30T04:02Z 90.8K followers, [----] engagements


""ETGraphics" Seriously How is a badly formatted 'graphic' made out of some LLM tool with spelling mistakes "ETGraphics" If a human in the 'Graphics' team of ET was handed this project that deserves the 'ETGraphics' tag. Did no one at ET check this so-called 'Graphic' before it went live https://twitter.com/i/web/status/2020083614889963546 https://twitter.com/i/web/status/2020083614889963546"  
[X Link](https://x.com/beastoftraal/status/2020083614889963546)  2026-02-07T10:33Z 90.8K followers, 16.6K engagements


"Got a text message from my ICICI Bank card (sihub) that Jiohotstar renewal is due tomorrow. Last year I paid Rs. [----] as per the earlier Hotstar plan. The same plan without any advertising is Rs. [----]. What happens if I do not cancel the auto-pay mandate and it takes only Rs. [----] Dei 'extraordinary shape' and 'infinite possibilities' and all is fine. You as JioCinema/Viacom18 took Rs. [--] from me on Feb. 4th (for one month) and as Disney Hotstar took Rs. [----] (for one year) from me last Saturday. What happens to all that now that you are one entity https://t.co/lQOCFTbTcu Dei 'extraordinary"  
[X Link](https://x.com/beastoftraal/status/2020087937501917422)  2026-02-07T10:51Z 90.8K followers, 39.4K engagements


"Unlike Uber's PIN or Ola's OTP Rapido's 'PIN' (the Personal Identification Number that we customers get and tell the rider/driver) remains the same always I believe Namma Yatri too has a similar system but it calls it 'OTP' even though it is not a 'one-time' password but a static number. Once you know this it becomes easier to get into the cab/on the bike and initiate the ride without looking at your phone/app screen. It could become something like a password you memorize once and conveniently use the same one for all rides/drives. However considering Rapido did this by design they are"  
[X Link](https://x.com/beastoftraal/status/2020725298485157956)  2026-02-09T05:03Z 90.8K followers, 67.3K engagements


"Seriously SBI Life You conceived this front-page ad as Hindi-first/Hindi-only Just because you use English script it doesn't become automatically comprehensible to people in India who don't speak/understand Hindi (though they *read* it FWIW) 🤦♂ While spending so much money for page [--] position right under the masthead you couldn't get someone to (a) translate the lines into English (best option since it is an English newspaper after all) or (b) translate the lines into Kannada Tamil Telugu Malayalam and Bangla *and* write them in English script Why this apathy #advertising #marketing"  
[X Link](https://x.com/beastoftraal/status/2020731163493728760)  2026-02-09T05:27Z 90.8K followers, [----] engagements


"Full marks for including banana flower (a delightful delicacy) but why does the President's banquet menu for foreign leaders continue to be 100% vegetarian Is non-veg food not representative of India (It is representative of BJP/RSS of course but BJP/RSS is NOT India). Fully vegetarian menu just like the one for Putin. https://t.co/pGkel3aSZo Fully vegetarian menu just like the one for Putin. https://t.co/pGkel3aSZo"  
[X Link](https://x.com/beastoftraal/status/2021229345960816733)  2026-02-10T14:26Z 90.8K followers, 21.1K engagements


"Yes there's a corrigendum today of course. How did the two writers and The Hindu's editorial team get a brand namea fairly popular one at thatso comprehensively wrong At what stage did 'Milky Mist' become 'Misty Milk' I suppose a corrigendum is awaited in tomorrow's edition. https://t.co/4HZBSH627V How did the two writers and The Hindu's editorial team get a brand namea fairly popular one at thatso comprehensively wrong At what stage did 'Milky Mist' become 'Misty Milk' I suppose a corrigendum is awaited in tomorrow's edition. https://t.co/4HZBSH627V"  
[X Link](https://x.com/beastoftraal/status/2021395792418963946)  2026-02-11T01:28Z 90.8K followers, [----] engagements


"Excellent creative idea here Meaningful (to the product being sold that also gets defined precisely) sharp and entertaining too Brilliant thinking and writing by the agency Thirty6. #advertising #marketing #creativity"  
[X Link](https://x.com/beastoftraal/status/2021525905089450372)  2026-02-11T10:05Z 90.8K followers, [----] engagements


"Hahahahaha 😁"  
[X Link](https://x.com/beastoftraal/status/2021586213971337687)  2026-02-11T14:04Z 90.8K followers, [----] engagements


"Wordle [----] 4/6 🟨🟨🟩 🟩🟨🟩 🟩🟩🟩 🟩🟩🟩🟩🟩 Too easy 🙂"  
[X Link](https://x.com/beastoftraal/status/2021761117614485697)  2026-02-12T01:39Z 90.8K followers, [---] engagements


"Caravan magazine first published excerpts from the book. Before Rahul spoke about them. So Caravan accessed texts sealed under OSA. Govt hasn't done anything to Caravan magazine yet for this. Both Penguin and the author *have not denied the contents* that were published. There is a reason why you use a fake profile pic and hide from the public"  
[X Link](https://x.com/beastoftraal/status/2021761865077207370)  2026-02-12T01:42Z 90.8K followers, [---] engagements


"RT @beastoftraal: I don't get this. Both Penguin and Gen. Naravane have only said that the book is unpublished. They have not said the exce"  
[X Link](https://x.com/beastoftraal/status/2021787652727750860)  2026-02-12T03:25Z 90.8K followers, [---] engagements


"Mohan Bhagwat's imagination Vs. India"  
[X Link](https://x.com/beastoftraal/status/2021810530357576147)  2026-02-12T04:56Z 90.8K followers, [----] engagements


""The government must understand that national security cannot be run by pocket veto""  
[X Link](https://x.com/beastoftraal/status/2021893360588632555)  2026-02-12T10:25Z 90.8K followers, [---] engagements


"RT @beastoftraal: Mohan Bhagwat's imagination Vs. India"  
[X Link](https://x.com/beastoftraal/status/2021924185338216922)  2026-02-12T12:27Z 90.8K followers, [--] engagements


"RT @beastoftraal: But new state governments can be formed where deputy CM takes oath from Delhi virtually and no-confidence motion can also"  
[X Link](https://x.com/beastoftraal/status/2021931181072408807)  2026-02-12T12:55Z 90.8K followers, [--] engagements


"RT @beastoftraal: Suggestion to BJP: why not start with the entirety of Bhagavad Gita (700 shlokas; only about 3.5-4 hours including dhyana"  
[X Link](https://x.com/beastoftraal/status/2021931199690944739)  2026-02-12T12:55Z 90.8K followers, [--] engagements


"RT @beastoftraal: Puri to Epstein (December 2014): "Please let me know when you are back from your exotic island". Epstein to Puri: "I was"  
[X Link](https://x.com/beastoftraal/status/2021931215310529001)  2026-02-12T12:55Z 90.8K followers, [--] engagements


"Work-related update: do get in touch with me (kart75@gmail.com) for these engagements or if you have any other communications-related requirements"  
[X Link](https://x.com/beastoftraal/status/1683370587597737984)  2023-07-24T06:56Z 90.8K followers, 240.6K engagements


""But last year maybe we went too far" After sounding like Bajrang Dal in February [----] (see: Cadbury [--] Star and Ogilvy backtrack this year. But their idea of 'Do Nothing' for Valentine's Day is clearly s-e-v-e-r-e-l-y overstretched. Just once I'd love to see Cadbury and Ogilvy announce on February 15th (2027) that they did nothing for Valentine's Day taking their own message seriously and hence there was no campaign that year 🤭 #advertising #marketing #valentinesday https://tinyurl.com/bajrang5star https://tinyurl.com/bajrang5star"  
[X Link](https://x.com/beastoftraal/status/2019671947555271024)  2026-02-06T07:18Z 90.8K followers, [----] engagements


""WPP: A case study in how not to do brand architecture - folding Ogilvy VML and AKQA into a single holding structure to be called with the imaginative ambition of a government committee WPP Creative. In surely the ultimate indignity of the modern ad era the greatest name in the history of advertising will be subsumed within a holding company named after a bankrupt wire shopping basket manufacturer." https://tinyurl.com/wppbranding https://tinyurl.com/wppbranding"  
[X Link](https://x.com/beastoftraal/status/2021403313280008600)  2026-02-11T01:58Z 90.8K followers, [----] engagements


"Looks like "right wing groups" in India have been given a free hand by "high command" and told "Jo uchit lage woh karo""  
[X Link](https://x.com/beastoftraal/status/2021431282065162553)  2026-02-11T03:49Z 90.8K followers, 16.4K engagements


"I don't get this. Both Penguin and Gen. Naravane have only said that the book is unpublished. They have not said the excerpts read out/published by Caravan are fake/false. They have not commented on the contents at all. What is BJP claiming to be 'lies'/'fake'/'fiction' The book can be unpublished *AND* the excerpts from an unpublished/leaked book (manuscript) can be exist no"  
[X Link](https://x.com/beastoftraal/status/2021582017155248488)  2026-02-11T13:48Z 90.8K followers, 26.3K engagements


"But new state governments can be formed where deputy CM takes oath from Delhi virtually and no-confidence motion can also be won with MLAs participating virtually. Because. BJP"  
[X Link](https://x.com/beastoftraal/status/2021816337698529528)  2026-02-12T05:19Z 90.8K followers, [---] engagements


"Suggestion to BJP: why not start with the entirety of Bhagavad Gita (700 shlokas; only about 3.5-4 hours including dhyana shlokas and Gita mahatmayam) and then follow it up with [--] minutes [--] seconds of full Vande Mataram + [--] minutes of Jana Gana Mana"  
[X Link](https://x.com/beastoftraal/status/2021818854633345164)  2026-02-12T05:29Z 90.8K followers, [----] engagements


"Puri to Epstein (December 2014): "Please let me know when you are back from your exotic island". Epstein to Puri: "I was writing (to) you. Amazing". Puri to Epstein: "Indeed telepathy. Give me a shout when you are back. And have fun. Not that you require encouragement from others fir (sic) that""  
[X Link](https://x.com/beastoftraal/status/2021827852253925770)  2026-02-12T06:04Z 90.8K followers, [----] engagements


"My first reaction to this new ad for Volvo EX60 (agency: Qvennerstedt Eghammer Malm) was "Whoa what an interesting thought To thank early adopters who went through so much pain because the EV ecosystem and cars' range were so poor is an interesting way to announce a new model that supposedly offers [---] km range". But something did not sit right with my own conclusion. like I had bitten into a piece of pineapple while enjoying a pizza that was not supposed to have pineapple as topping. So I watched the ad a couple of more times and something else came to my mind. One way to think about Volvo's"  
[X Link](https://x.com/beastoftraal/status/2021835988071592026)  2026-02-12T06:37Z 90.8K followers, [----] engagements


"Indian banks earned Rs. [-----] Crores between 2020-2025 only on minimal balance penalties And Rs. [----] Crores for sms alerts (for which customers are charged) in the same period"  
[X Link](https://x.com/beastoftraal/status/2022265301824655634)  2026-02-13T11:03Z 90.8K followers, [----] engagements


"Very timely topical and cheeky moment marketing by [--] Star 😁 For the uninitiated Scotland was not in contention for the T20 WC because it finished behind Netherlands and Italy in the Europe regional qualifier. But Bangladesh withdrew and here's Scotland by "doing nothing" 😆 #marketing #creativity https://twitter.com/i/web/status/2022288843966419390 https://twitter.com/i/web/status/2022288843966419390"  
[X Link](https://x.com/beastoftraal/status/2022288843966419390)  2026-02-13T12:36Z 90.8K followers, 123.9K engagements


"One bigoted divisive leader sacrifices an acolyte who was merely projecting what the leader himself was openly advocating staunchly refusing to take any personal accountability while the other racist leader stands by the acolyte and their collective racism"  
[X Link](https://x.com/beastoftraal/status/2022497767642497322)  2026-02-14T02:26Z 90.8K followers, [---] engagements


""Noam Chomsky wrote to Epstein in February [----] to dismiss "the hysteria that has developed about the abuse of women" "Steve Bannon proposed a documentary to rehabilitate Epstein's image" "Former Harvard president and Bill Clinton's Treasury secretary Larry Summers went to Epstein island (locals called it 'paedophile island') on his honeymoon" "Elon Musk says he never made it there but emails suggest he wanted to. In [----] he asked Epstein: "What day/ night will be the wildest party on your island" "I've known Jeff for [--] years. Terrific guy" Trump told New York magazine in [----]. "He's a lot"  
[X Link](https://x.com/beastoftraal/status/2020012071455453264)  2026-02-07T05:49Z 90.8K followers, 16.5K engagements


"What could a CM do when his state is lagging in many critical socio-economic markers with HDI per capita income gainful industrial employment numbers and enrolment rates in higher education are lower than the national average and many poor health indicators A BJP CM knows what to do: create enemies and incite polarization to keep people busy and diverted"  
[X Link](https://x.com/beastoftraal/status/2021942701386850736)  2026-02-12T13:41Z 90.8K followers, [----] engagements


"To paraphrase Padmaja Joshi: "Asaram Bapu was convicted of a major crime - the [----] r*** case but the fact also is that he had a separate life. professionally he was a self-styled Godman. And he's out on his umpteenth bail so he can conduct such events freely". https://t.co/KzCLhmfAPc https://t.co/KzCLhmfAPc"  
[X Link](https://x.com/beastoftraal/status/2022159462317142066)  2026-02-13T04:02Z 90.8K followers, [----] engagements


""It pains me to say this but Sri Lankans understand hospitality much better than we do. I have become accustomed to India being beaten in the tourism game by South East Asia. But by Sri Lanka It does make you pause and think doesnt it""  
[X Link](https://x.com/beastoftraal/status/2022534981407625613)  2026-02-14T04:54Z 90.8K followers, [----] engagements


"What a lovely idea by The New York Times for Valentine's Day - noticed it this morning NYT launched 'Create Your Wordle Puzzle' in November [----] which lets anyone with a subscription to "let you turn inside jokes special moments or personal messages into custom challenges for friends and family" Subscribers can use a creation tool to enter a 4-to-7 letter solution a 'created by' name and an optional clue. Upon completion the creator will receive a unique URL to share their custom Wordle with others to play with or without a subscription. To turn this as a Valentine's Day marketing tool to"  
[X Link](https://x.com/beastoftraal/status/2022573219245625447)  2026-02-14T07:26Z 90.8K followers, [---] engagements


"The festive season is upon us. But instead of a one-size-fits-all "festive season" it is good to see Blinkit take the effort to customize/localizeto the best extent possiblea festive calendar across multiple editions of The Times of India today. On a quick glance they all seem the same but observe carefully [--]. I noticed 'Deepavali' in the Bengaluru (and Chennai) edition and got curious to see a 'North' edition like Delhi And it is 'Diwali' in most other editions [--]. 20th October is not mentioned only as 'Deepavali' in the Bengaluru edition. There's also 'Naraka Chaturdashi' mentioned along"  
[X Link](https://x.com/beastoftraal/status/1969642051903140292)  2025-09-21T05:57Z 89.8K followers, [----] engagements


"Mildly disappointed that despite being in India for so long @GoogleIndia's @gmail still got something as simple as the date-month format wrong (and uses American month-date format) to let me know the due date for my very-Indian credit card. Suggesting 'January 10th' instead of the actual due date (1st October) even misses the year and that makes the due date go back in time A slightly more intelligent system would have seen '2025' in the email and used that to understand that mentioning 'January 10th' wouldn't make any sense at all. I checked all the settings available but nothing that can"  
[X Link](https://x.com/beastoftraal/status/1970386324440879170)  2025-09-23T07:14Z 89.9K followers, [----] engagements


""A new narrative is being told on social media that the British introduced a rigid caste system in India. This is a lie of course.""  
[X Link](https://x.com/beastoftraal/status/1971760349750964398)  2025-09-27T02:14Z 89.8K followers, [----] engagements


"Why wouldn't Zoho simply use the language of the newspaper (English) fully in its ad in the Chennai editions of The Hindu and The Times of India What changes if it said "India's business software" (or "India's own business software") Where did 'Desh ka' come in and why"  
[X Link](https://x.com/beastoftraal/status/1972529349674045662)  2025-09-29T05:10Z 89.9K followers, [----] engagements


"Didn't Bajaj (or its agency Ogilvy) coin the English version of 'Duniya Dekhti Hai Tu Dikha' at all Did they coin the slogan *only* in Hindi assuming it would work for all of India A full-page ad in Deccan Herald Hero. With a Hindi headline. Why Did the agency that worked on it think of ONLY a Hindi (Hindi-first Hindi-only) headline Did they not consider an English headline at all for release in English newspapers considering that the rest of the ad https://t.co/o0d0YPozDK A full-page ad in Deccan Herald Hero. With a Hindi headline. Why Did the agency that worked on it think of ONLY a Hindi"  
[X Link](https://x.com/beastoftraal/status/1972537294365286647)  2025-09-29T05:41Z 89.9K followers, [----] engagements


"Long L-O-N-G overdue feature. Can't wait for this to be rolled out in Bengaluru too"  
[X Link](https://x.com/beastoftraal/status/1972564740036763760)  2025-09-29T07:30Z 89.8K followers, [----] engagements


"Very very funny ad 😂 Pankaj Kapur in terrific form as usual. Good work by the Moonshot team. But I have a question Watch it first then read on. 1/2"  
[X Link](https://x.com/beastoftraal/status/1972862866912145749)  2025-09-30T03:15Z 89.9K followers, [----] engagements


"Zomato: Fuel your hustle. Azorte: Stop hustling. Start living. Conflicting signals from marketing messages. 🙂"  
[X Link](https://x.com/beastoftraal/status/1973371870872473937)  2025-10-01T12:58Z 89.9K followers, [----] engagements


"Here we go again Cadbury's Dairy Milk Silk's new ad *again* has people hogging a large bar of chocolate even as the serving size in microscopic text on the back says '20g' 🙄 Does it look like those youngsters are eating [--] grams of chocolate Nope Even if you assume that the couple is eating half the bar of the same chocolate (between them) here's how the Recommended Dietary Allowance (RDA) for an average adult per day works out - for 20g for half the bar (72g) and the full bar (144g). Observe how the sugar and saturated fats shoot up between the half and full bars. It's not as if those kids"  
[X Link](https://x.com/beastoftraal/status/1973590910492651612)  2025-10-02T03:28Z 89.9K followers, [----] engagements


"Here we go again Cadbury's Dairy Milk Silk's new ad *again* has people hogging a large bar of chocolate even as the serving size in microscopic text on the back says '20g' 🙄 Video here. 🧵 👇"  
[X Link](https://x.com/beastoftraal/status/1973627523239153818)  2025-10-02T05:54Z 89.9K followers, [----] engagements


"Even if you assume that the couple is eating half the bar of the same chocolate (between them) here's how the Recommended Dietary Allowance (RDA) for an average adult per day works out - for 20g for half the bar (72g) and the full bar (144g). Observe how the sugar and saturated fats shoot up between the half and full bars. It's not as if those kids are not going to eat anything beyond a bar of chocolate that day"  
[X Link](https://x.com/beastoftraal/status/1973627530696597529)  2025-10-02T05:54Z 89.9K followers, [--] engagements


"What this does is to glamorize eating a giant bar of chocolate fully without bothering to consider what the actual *healthy* serving size is. If Lay's chips can show people sitting and eating an entire pack of chips by themselves why should Cadbury's be left behind eh"  
[X Link](https://x.com/beastoftraal/status/1973627534580609525)  2025-10-02T05:54Z 89.9K followers, [--] engagements


"Compare this with what Cadbury's does in the UK: they actually put the serving size on the front of the pack. That is at least a fig leaf of interest in people's (of the UK) health. In India I guess it boils down to 'Who cares'"  
[X Link](https://x.com/beastoftraal/status/1973627538342813851)  2025-10-02T05:54Z 89.9K followers, [--] engagements


"So does this mean Cadbury's is using a spineless FSSAI's total lack of any control or care for Indians' health to its advantage Or do they really not care for Indians health at all Wouldn't Cadbury's gain considerable attention and goodwill if they actually and *finally* show people consuming their chocolates in moderation responsibly"  
[X Link](https://x.com/beastoftraal/status/1973627541333434662)  2025-10-02T05:54Z 89.9K followers, [--] engagements


"Are they worried that Ogilvy may not be able to make a great ad with that brief But for that they need to give that brief to the agency first no 😏 In this context Dairy Milk Silk's slogan 'How far will you go for love' sounds less romantic and more ominous The real slogan would be 'How far will you go to spoil your loved one's health'"  
[X Link](https://x.com/beastoftraal/status/1973627543547945256)  2025-10-02T05:54Z 89.9K followers, [---] engagements


"Is BMC's standards so poor that they think this is the quality of 'resolved' work Doesn't anyone in BMC an iota of self-awareness to think for a minute before sharing these photos 🙄"  
[X Link](https://x.com/beastoftraal/status/1973740667705954359)  2025-10-02T13:23Z 89.9K followers, [----] engagements


"What if the babies kids Uber drivers and house helps are just farming *you* for LinkedIn content 😏"  
[X Link](https://x.com/beastoftraal/status/1973957177883930833)  2025-10-03T03:44Z 89.9K followers, [----] engagements


"The print equivalent of the mega-multi-window Republic TV debates"  
[X Link](https://x.com/beastoftraal/status/1973981501386862769)  2025-10-03T05:20Z 89.9K followers, [----] engagements


""A glitch that inconveniences a Prime Minister for ten minutes is career-ending; glitches that inconvenience millions of citizens for years are just teething troubles. The real screen going blank moment is when taxpayers log in at 11:59 pm on deadline day and find themselves staring at a frozen page.""  
[X Link](https://x.com/beastoftraal/status/1974007047407743008)  2025-10-03T07:02Z 89.9K followers, [----] engagements


""Huajiang Grand Canyon Bridge now officially the worlds highest in Guizhou province cuts travel time across the gorge from two hours to two minutes" 😲"  
[X Link](https://x.com/beastoftraal/status/1974010125221339287)  2025-10-03T07:14Z 89.9K followers, [----] engagements


"I wasn't planning to watch 'KPop Demon Hunters' at all but daughter insisted I sit with her and watch it and I couldn't refuse. And I actually enjoyed it :)"  
[X Link](https://x.com/beastoftraal/status/1974816004271387095)  2025-10-05T12:36Z 89.9K followers, [----] engagements


"It is interesting to see the kind of communication narratives adopted by weight loss drug makers Lilly (Mounjaro/Tirzepatide) and Novo Nordisk (Wegovy). Both are selling the same story but I like Novo Nordisk's approach more beyond just looking at the visual elements for two reasons: [--]. While Lilly frames obesity as a disease (happening beyond the control of a person) Novo Nordisk's ad moves obesity away from a 'disease'. Someone being told that they have a 'disease' may work well to sell medicine but it also borders on fear-mongering (though it may be medically accurate) and may also evoke"  
[X Link](https://x.com/beastoftraal/status/1975398794285228404)  2025-10-07T03:12Z 90K followers, [----] engagements


"If you are pro-BJP you can threaten anybody in this country. until the Supreme Court forces the chosen State's police to act against you (which the State wouldn't on its own since they are busy managing the endless flow of milk and honey)"  
[X Link](https://x.com/beastoftraal/status/1975419340297240969)  2025-10-07T04:34Z 89.9K followers, [----] engagements


"Now that Zoho is going gung-ho on advertising buoyed by Government support it can consider using this as the brand/theme song that's available in both Tamil and Hindi (from the [----] Rajinikanth starrer Thai Veedu/Jeet Hamari)"  
[X Link](https://x.com/beastoftraal/status/1975427803295457599)  2025-10-07T05:07Z 89.9K followers, [----] engagements


"At least someone is fighting the good fight"  
[X Link](https://x.com/beastoftraal/status/1975740185930576370)  2025-10-08T01:49Z 89.9K followers, [----] engagements


"This is truly remarkable Lululemon's founder lambasts the company's current direction publicly in a full-page advertisement in the Wall Street Journal paid by himself personally He's not alone though. Starbucks founder and chairman emeritus Howard Schultz roasted (pun intended) the company's direction last year publicly in a LinkedIn post Cracker Barrel co-founder Tommy Lowe blasted the company's current CEO Julie Felss Masino to leave the logo alone after the logo flip-flop fiasco In more gentler times such criticisms used to happen inside closed doors - from the founder to the board. Now it"  
[X Link](https://x.com/beastoftraal/status/1975759667692511307)  2025-10-08T03:06Z 89.9K followers, 10.8K engagements


"PM: "Utterly condemnable". The person who celebrated the shoe-throwing and is now retweeting the widespread support he's getting on Twitter: "The entire system is with me""  
[X Link](https://x.com/beastoftraal/status/1975764746344530165)  2025-10-08T03:26Z 89.9K followers, [----] engagements


""Self-appointed guardians of morality muscle into spaces that they believe are the sites of violation of an imagined code. Faced with a bully the girls stood tall insisting on their right to choose their way." Talibanism at its peak😡 Hindutva groups created ruckus objecting to Western attire and demanded Miss Rishikesh auditions be stopped. Kudos to the girls for responding in same language. https://t.co/Y2G8Vs6RnF Talibanism at its peak😡 Hindutva groups created ruckus objecting to Western attire and demanded Miss Rishikesh auditions be stopped. Kudos to the girls for responding in same"  
[X Link](https://x.com/beastoftraal/status/1976113674067771829)  2025-10-09T02:33Z 89.9K followers, [----] engagements


"@gauravsabnis That is true. India'sand Modi's in particularrebuttals have been incredibly weak a total ulta from their otherwise muscular posturing within India"  
[X Link](https://x.com/beastoftraal/status/1976589986314195078)  2025-10-10T10:05Z 89.9K followers, [---] engagements


"I reckon he has made peace with the fact that he didn't get the Nobel Peace Prize"  
[X Link](https://x.com/beastoftraal/status/1976832108401508741)  2025-10-11T02:07Z 89.9K followers, [----] engagements


"@KamathGurudutt @rvgandhi The doc's point was that you may be caught unawares if you do not have a regular physical activity. Why I got my [--] blocks I don't know. Doc said it is very difficult to pinpoint only one specific cause for such things unless there are obvious redflags like heavy smoking"  
[X Link](https://x.com/beastoftraal/status/1978466192143602130)  2025-10-15T14:21Z 90K followers, [--] engagements


"Must read: Collaboration [---] A Game-Changing 'Social Strategy' at Accenture http://bit.ly/eE9dRj"  
[X Link](https://x.com/beastoftraal/status/19973210787287040)  2010-12-29T04:29Z 86.6K followers, [--] engagements


"An Open Letter to Jay Leno About Stealing My Video and Then Getting It Removed From YouTube http://t.co/nkiZg9G9 http://bit.ly/KoWV3X http://bit.ly/KoWV3X"  
[X Link](https://x.com/beastoftraal/status/206220636077572096)  2012-05-26T03:10Z 86.7K followers, [--] engagements


"Throat has been on the verge of conking off for a week Haven't drunk anything cold - tired of waiting. Gonna beer my throat off"  
[X Link](https://x.com/beastoftraal/status/206233759064920064)  2012-05-26T04:02Z 86.6K followers, [--] engagements


"Good piece by @rohitbhargava - What Samsung (And Others) Learned From Apple That Will Change Our Future http://bit.ly/g2Ogyy"  
[X Link](https://x.com/beastoftraal/status/27257889009696768)  2011-01-18T06:56Z 86.6K followers, [--] engagements


"Like Corona Light Beer and get your pic on a 40ft tall digital billboard in Times Square http://bit.ly/9lXZuh"  
[X Link](https://x.com/beastoftraal/status/27311329866)  2010-10-14T04:34Z 86.6K followers, [--] engagements


"Good #longread RT @Flipkart: Michael Jackson's 'Thriller' at 30: How One Album Changed the World http://t.co/uqN4WP3b http://bit.ly/WBHERk http://bit.ly/WBHERk"  
[X Link](https://x.com/beastoftraal/status/275135915666579457)  2012-12-02T07:14Z 86.7K followers, [--] engagements


"Isn't this how Napster worked SoulSeek too BTW - Truly Decentralized BitTorrent Downloading Has Finally Arrived http://bit.ly/f38QiA"  
[X Link](https://x.com/beastoftraal/status/29433029977972736)  2011-01-24T06:59Z 86.7K followers, [--] engagements


"ROTFL RT @donbratman: If Mini Mathur marries Sheldon Cooper she'll become Mini Cooper no #MondayMorningMokkai"  
[X Link](https://x.com/beastoftraal/status/313493544260227073)  2013-03-18T03:34Z 86.6K followers, [--] engagements


"Re. ARR's Infinite Love MTV VMA win. MT @aiyerravi: MTV owned by Viacom 18-Network [--]. Mukesh Ambani produced the video; has stake in N18"  
[X Link](https://x.com/beastoftraal/status/315143474183811073)  2013-03-22T16:50Z 86.7K followers, [--] engagements


""Rahmans practice is what Ive aped by giving detailed credits for the music department" -Prashant Pillai http://t.co/fBXYf9HVW3 http://bit.ly/11WKPas http://bit.ly/11WKPas"  
[X Link](https://x.com/beastoftraal/status/317639490074202113)  2013-03-29T14:08Z 86.6K followers, [--] engagements


"BitTorrent's 'Bundle' to make the interaction a property of the file and not the distribution framework http://t.co/jyDsM74nE1 Interesting. http://tnw.co/17LkP52 http://tnw.co/17LkP52"  
[X Link](https://x.com/beastoftraal/status/332339294993793025)  2013-05-09T03:40Z 86.7K followers, [--] engagements


"Why Are We Signing Our Emails With Thank You http://t.co/gx3nsEXCkH Good question. I use 'Regards'; may not anymore. Thank You http://bit.ly/12EtQ1Q http://bit.ly/12EtQ1Q"  
[X Link](https://x.com/beastoftraal/status/344661708813529088)  2013-06-12T03:45Z 89.7K followers, [--] engagements


"Day [--] of Lemp I see"  
[X Link](https://x.com/beastoftraal/status/344665204451340288)  2013-06-12T03:59Z 89.7K followers, [--] engagements


"@saikatd Try this: http://t.co/8spC4JbbFC The older link surprisingly opens the right page for me http://bit.ly/13Azg9g http://bit.ly/13Azg9g"  
[X Link](https://x.com/beastoftraal/status/344678759535886336)  2013-06-12T04:53Z 89.7K followers, [--] engagements


"An A-Z of Woody Allen's Advice on Love and Sex http://t.co/njty8vtoS9 This man's a genuis with thoughts and words http://bit.ly/1c4bEQk http://bit.ly/1c4bEQk"  
[X Link](https://x.com/beastoftraal/status/360240527343497216)  2013-07-25T03:30Z 86.6K followers, [--] engagements


"3/3 comms role moves could be a useful thing to seek/plan. If media folks set aside their ego that is"  
[X Link](https://x.com/beastoftraal/status/372196037600878593)  2013-08-27T03:17Z 89.7K followers, [--] engagements


"@saikatd Absolutely not the only thing. I meant the 'being chased' to 'be the chaser' transition when I said ego"  
[X Link](https://x.com/beastoftraal/status/372213246440140801)  2013-08-27T04:25Z 89.7K followers, [--] engagements


"@SachinKalbag Tough understandably. But a good way out of media layoffs was my specific context in trying times :) @saikatd"  
[X Link](https://x.com/beastoftraal/status/372213512321241088)  2013-08-27T04:26Z 89.7K followers, [--] engagements


"Totally missed this @vijaysankaran has joined Social Wavelength as Director Digital Strategy & Planning. Congrats to him :)"  
[X Link](https://x.com/beastoftraal/status/373427739769860098)  2013-08-30T12:51Z 86.6K followers, [--] engagements


"What India needs. a ShobhaaDe-worthy Prime Minister"  
[X Link](https://x.com/beastoftraal/status/378722617399586816)  2013-09-14T03:31Z 86.6K followers, [--] engagements


"'slightly' Hmmm. MT @sagarikaghose: Saw Lunchbox.heartwarming but a slightly weak script"  
[X Link](https://x.com/beastoftraal/status/386881010337447936)  2013-10-06T15:49Z 87K followers, [--] engagements


"Valid question. RT @r0h1n How come he's not publishing it in his site RT @rameshsrivats @SahilRiz knocks Patiala House http://ow.ly/407Jr"  
[X Link](https://x.com/beastoftraal/status/39668830661779456)  2011-02-21T12:52Z 89.7K followers, [--] engagements


"Like the sharing bar at the bottom of Los Angeles Magazine - visually appealing & renders ditto in mobile Chrome too http://t.co/44PNLSXVXp http://j.mp/HMprRb http://j.mp/HMprRb"  
[X Link](https://x.com/beastoftraal/status/399125563346280448)  2013-11-09T10:45Z 86.7K followers, [--] engagements


"The song stuck in my mind - Melam Moge from Billa Ranga; Santosh Narayanan mixes the Kerala sound with dubstep :) http://t.co/0woWRjiyUC http://j.mp/19265Oq http://j.mp/19265Oq"  
[X Link](https://x.com/beastoftraal/status/405005458152247297)  2013-11-25T16:10Z 86.6K followers, [--] engagements


"By this logic Gandhi was an anarchist too no"  
[X Link](https://x.com/beastoftraal/status/425476663556591616)  2014-01-21T03:55Z 89.7K followers, [--] engagements


"@schmmuck True but do day [--] release happen for Hindi films on iTunes or Netflix"  
[X Link](https://x.com/beastoftraal/status/430312762166620160)  2014-02-03T12:12Z 89.7K followers, [--] engagements


"@anuradha_kush Oh damn - missed that - sorry :) @SahilRiz"  
[X Link](https://x.com/beastoftraal/status/435670913262956544)  2014-02-18T07:03Z 89.7K followers, [--] engagements


"@SahilRiz Step 2: Have Rahman sing it himself not in his otherwise functional way but in a really awkward accent"  
[X Link](https://x.com/beastoftraal/status/436075303744442368)  2014-02-19T09:50Z 89.7K followers, [--] engagements


"India Legal March [--] [----] Issue: Kejriwal Vs. Ambani 1st pics of Sunanda Pushkar's injuries. etc. Hmmmm. http://t.co/Bzf9a1Ls1j http://j.mp/1g5erHt http://j.mp/1g5erHt"  
[X Link](https://x.com/beastoftraal/status/443417907322568704)  2014-03-11T16:07Z 86.7K followers, [--] engagements


""Mumbai Xpress enjoys a cult status among the cognoscenti who are basically people who manage to spell that word" http://t.co/jd7dTy185H http://j.mp/1mMmgdE http://j.mp/1mMmgdE"  
[X Link](https://x.com/beastoftraal/status/451666530078453760)  2014-04-03T10:24Z 86.6K followers, [--] engagements


"Oho. dhoti and all Very clever planning :-) RT @ramyakannan: When Modi came acalling a #superstar Via WhatsApp. http://t.co/hsFzoWHFp2"  
[X Link](https://x.com/beastoftraal/status/455343012047249409)  2014-04-13T13:53Z 86.6K followers, [--] engagements


"The Globe and Mail proposes reporters write advertorial copy http://t.co/q64mR4duob How does it work in India http://bit.ly/1gjkZDY http://bit.ly/1gjkZDY"  
[X Link](https://x.com/beastoftraal/status/464990292450369536)  2014-05-10T04:48Z 89.7K followers, [--] engagements


"Reacting to reactions on Tata Motors #ZestUpYourLife blogger engagement http://t.co/kQRWwzjvcy #re http://bit.ly/1zhXg1z http://bit.ly/1zhXg1z"  
[X Link](https://x.com/beastoftraal/status/493595501879517184)  2014-07-28T03:15Z 86.6K followers, [--] engagements


"#oldpost #replugged - The 5-day hands-on social media primer http://bit.ly/gipHz2"  
[X Link](https://x.com/beastoftraal/status/49778948242026496)  2011-03-21T10:26Z 86.7K followers, [--] engagements


"Who is Saket Gokhale Why are people recycling Rajinikanth and Chuck Norris jokes using his name to make him trend http://t.co/d7hzABVFqp"  
[X Link](https://x.com/beastoftraal/status/520974852086181889)  2014-10-11T16:30Z 86.6K followers, [--] engagements


"Why Hollywood Loves Interstellar Director Christopher Nolan http://t.co/59pREMcIPx Full fawning; don't think the 'why' is answered. http://on.wsj.com/1shSACQ http://on.wsj.com/1shSACQ"  
[X Link](https://x.com/beastoftraal/status/530983452238024705)  2014-11-08T07:21Z 86.6K followers, [--] engagements


"Pretty creative idea in office making a Christmas tree from a pillar :) http://t.co/Vqro6AwyLz"  
[X Link](https://x.com/beastoftraal/status/545147011654094848)  2014-12-17T09:22Z 86.6K followers, [--] engagements


"Each one's a gem - Calling Bullshit on Social Media http://bit.ly/cIiCyh "Pay attention to what & who is missing from the conversations""  
[X Link](https://x.com/beastoftraal/status/5493795147743232)  2010-11-19T05:33Z 86.6K followers, [--] engagements


"Are you crazy RT @NYTFashion: Could this look from Givenchy start a new trend http://t.co/ixHNKleLOR"  
[X Link](https://x.com/beastoftraal/status/575142773285871616)  2015-03-10T03:54Z 86.6K followers, [--] engagements


"@SahilRiz You should instead totally 'Pocket' them :) @wastrelette"  
[X Link](https://x.com/beastoftraal/status/581428892629516289)  2015-03-27T12:13Z 89.7K followers, [--] engagements


"WhatsApp Web sign-in (only works on Chrome) is THE most frictionless login I've ever seen Best use of QR code too http://t.co/ylvF1zEE1u http://bit.ly/1CBHj56 http://bit.ly/1CBHj56"  
[X Link](https://x.com/beastoftraal/status/586469479212683264)  2015-04-10T10:03Z 86.6K followers, [--] engagements


"TOI commits to withdraw from http://t.co/FoNZV8kjpL if India Today NDTV IBNLive NewsHunt & BBC also pull out http://t.co/oE2WXWbZ3w http://bit.ly/1FS4YpA http://internet.org http://bit.ly/1FS4YpA http://internet.org"  
[X Link](https://x.com/beastoftraal/status/588363571727208448)  2015-04-15T15:29Z 89.7K followers, [--] engagements


"The viciousness in some of the mainstream media reviews of Bombay Velvet is odd. Some make it sound like they personally won"  
[X Link](https://x.com/beastoftraal/status/599424595855216640)  2015-05-16T04:02Z 86.6K followers, [--] engagements


"Myntra sales dip 10% in app-only mode http://t.co/rJZB89zXvN http://bit.ly/1PYeeIL http://bit.ly/1PYeeIL"  
[X Link](https://x.com/beastoftraal/status/601307518233661441)  2015-05-21T08:44Z 86.7K followers, [--] engagements


"ItwoFS updated with new lifts from GV Prakash Kumar's Dheiva Thirumagan (Tamil) and Deepak Dev's Urumi (Malayalam) http://bit.ly/itwofs"  
[X Link](https://x.com/beastoftraal/status/61067352195874817)  2011-04-21T14:02Z 86.6K followers, [--] engagements


"From page [--] of Times of India print editions in Ahmedabad Bangalore Chennai Lucknow. Ford won't like this. http://t.co/dqQCC6E0BG"  
[X Link](https://x.com/beastoftraal/status/620771323627765761)  2015-07-14T01:46Z 86.6K followers, [--] engagements


"@gradwolf Also usually it's written as 'Rajinikanth' in one word not [--]. I have my doubts. Lets see"  
[X Link](https://x.com/beastoftraal/status/635354192127791104)  2015-08-23T07:33Z 89.7K followers, [--] engagements


"Indian political parties/politicians with high end fashion brands in Singapore"  
[X Link](https://x.com/beastoftraal/status/660010402990845953)  2015-10-30T08:28Z 86.7K followers, [--] engagements


"Why should Buzzfeed's Andre get credit for when the entire piece is appropriated from http://bit.ly/2acPZdk http://bzfd.it/2a6t8ne http://bit.ly/2acPZdk http://bzfd.it/2a6t8ne"  
[X Link](https://x.com/beastoftraal/status/759228329543237633)  2016-07-30T03:25Z 89.7K followers, [--] engagements


"@SahilRiz You did see how people take it as right from @calamur 's post Because there's no clear mention in the start"  
[X Link](https://x.com/beastoftraal/status/759243118596194304)  2016-07-30T04:24Z 89.7K followers, [--] engagements


"*TOTALLY* love NYT's effort in the interactive stories: --1/3 http://bit.ly/nyti-3 http://bit.ly/nyti-2 http://bit.ly/nyti-1 http://bit.ly/nyti-3 http://bit.ly/nyti-2 http://bit.ly/nyti-1"  
[X Link](https://x.com/beastoftraal/status/762956428935991297)  2016-08-09T10:19Z 86.7K followers, [--] engagements


"Love that Flipkart BBD classroom-wala ad. Particularly one line :)"  
[X Link](https://x.com/beastoftraal/status/779655270947401729)  2016-09-24T12:14Z 86.6K followers, [--] engagements


"@madmanweb Deleted. Thanks @saikatd"  
[X Link](https://x.com/beastoftraal/status/797998632037335040)  2016-11-14T03:04Z 89.7K followers, [--] engagements


"The fourth industrial revolution: a primer on Artificial Intelligence *REALLY* good primer. http://bit.ly/2hLcCd3 http://bit.ly/2hLcCd3"  
[X Link](https://x.com/beastoftraal/status/810872571352805376)  2016-12-19T15:41Z 86.7K followers, [--] engagements


"Sabudana chiwda from Bombay Dalmoth from Ahmedabad Kaju Pakoda from Hyderabad & Petha from Agra - Delightful stuff from Delight Foods :)"  
[X Link](https://x.com/beastoftraal/status/822775793348710401)  2017-01-21T12:00Z 86.6K followers, [--] engagements


"Patanjali might be the only brand that starts all its advertisements by attacking the opposition :)"  
[X Link](https://x.com/beastoftraal/status/850929344818147329)  2017-04-09T04:32Z 89.7K followers, [--] engagements


"The sheer power WeChat wields in the most populous country in the world is mindboggling (via Apples China Problem http://bit.ly/2qRHjjN http://bit.ly/2qRHjjN"  
[X Link](https://x.com/beastoftraal/status/861507496082591744)  2017-05-08T09:06Z 86.7K followers, [--] engagements


"Very creative idea this - from Saatchi & Saatchi Bulgaria for Audi"  
[X Link](https://x.com/beastoftraal/status/895532959528173569)  2017-08-10T06:31Z 86.6K followers, [---] engagements


"Everything's framed from the pov of 'congress' and 'opposition' Dudes - opposition is decimated. People were the opposition in this case"  
[X Link](https://x.com/beastoftraal/status/900902340651229184)  2017-08-25T02:07Z 86.6K followers, [--] engagements


"Just wondering aloud. Amidst all the home-delivery of things - from the myriad things we buy online to food and what not I wonder if"  
[X Link](https://x.com/beastoftraal/status/915073281660616704)  2017-10-03T04:37Z 86.7K followers, [--] engagements


"@nivie True. Which is what a response should provide I assume. And debunk OPI's reaction"  
[X Link](https://x.com/beastoftraal/status/917001460080025600)  2017-10-08T12:19Z 86.6K followers, [--] engagements


"If I get one more sms from ICICI Bank HDFC Bank or Airtel maa kasam I'll call them up and say 'You're a bad bad human'. https://x.com/no2uid/status/940858891050651648 Deadline for existing bank account #Aadhaar linking has been extended from 31.12.2017 indefinitely. For new accounts you can open without but will have to show Aadhaar within [--] months. No news on other deadlines. Case will be hear tmrw for interim relief https://t.co/x3MbD0VzlN https://x.com/no2uid/status/940858891050651648 Deadline for existing bank account #Aadhaar linking has been extended from 31.12.2017 indefinitely. For"  
[X Link](https://x.com/beastoftraal/status/940860164252499968)  2017-12-13T08:25Z 86.7K followers, [--] engagements


"What a contrast Hats off to Xiaomi for pulling it off in India. Apple with all its might I'm sure will figure India eventually too"  
[X Link](https://x.com/beastoftraal/status/942951418901643264)  2017-12-19T02:55Z 86.6K followers, [--] engagements


"A simple highly engaging way to make the otherwise boring login screen more interesting :) Excellent work by @dsenneff"  
[X Link](https://x.com/beastoftraal/status/968109300135510016)  2018-02-26T13:03Z 88.1K followers, [---] engagements


"Last [--] days at Ogilvy - after a 5-year stint But more important - after [--] decades of formal employment I'm taking a break to do my own thing - training and workshops and consulting on digital/social media marketing and digital/social media PR. My main workshop product is"  
[X Link](https://x.com/beastoftraal/status/978835356647768064)  2018-03-28T03:25Z 89.7K followers, [---] engagements


"Credit Suisse Emerging Markets consumer survey [----] (PDF 2.8mb) Lots of interesting data points on India that maintains its top position on the consumer scorecard for the 4th consecutive year. http://bit.ly/2EjfB5Q http://bit.ly/2EjfB5Q"  
[X Link](https://x.com/beastoftraal/status/981461080684732416)  2018-04-04T09:18Z 86.7K followers, [--] engagements


"The word that comes to my mind is seismic No other individual had a more profound impact on the marketing & communications world Martin Sorrell steps down as head of WPP http://bit.ly/2qxANjL http://bit.ly/2qxANjL"  
[X Link](https://x.com/beastoftraal/status/985347679180832769)  2018-04-15T02:42Z 89.6K followers, [--] engagements


"Much needed judgement in the age of rampant mindless Whatsapp forwards that completely passes the blame on others without taking responsibility for spreading it. If you don't endorse something state it categorically and unequivocally while sharing it as a way to denounce it. https://x.com/LiveLawIndia/status/994899254752690177 Forwarding Social Media Posts Equal To Endorsing It: Madras HC Denies Anticipatory Bail To BJP Leader S Ve Shekher Read Judgment Read more at: https://t.co/3BeI1WjQCA https://x.com/LiveLawIndia/status/994899254752690177 Forwarding Social Media Posts Equal To Endorsing"  
[X Link](https://x.com/beastoftraal/status/995156074272407553)  2018-05-12T04:17Z 86.7K followers, [--] engagements

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