# ![@ashvinmelwani Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::302812134.png) @ashvinmelwani Ash

Ash posts on X about meta, ai, brand, tiktok the most. They currently have [------] followers and [---] posts still getting attention that total [---] engagements in the last [--] hours.

### Engagements: [---] [#](/creator/twitter::302812134/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::302812134/c:line/m:interactions.svg)

- [--] Week [-------] -98%
- [--] Month [----------] +5,746%
- [--] Months [----------] +2,904%
- [--] Year [----------] +444%

### Mentions: [--] [#](/creator/twitter::302812134/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::302812134/c:line/m:posts_active.svg)

- [--] Week [--] -5.90%
- [--] Month [--] +9.10%
- [--] Months [---] +35%
- [--] Year [---] -21%

### Followers: [------] [#](/creator/twitter::302812134/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::302812134/c:line/m:followers.svg)

- [--] Week [------] +0.18%
- [--] Month [------] +2.60%
- [--] Months [------] +6.50%
- [--] Year [------] +14%

### CreatorRank: [---------] [#](/creator/twitter::302812134/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::302812134/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[technology brands](/list/technology-brands)  31.03% [finance](/list/finance)  12.32% [social networks](/list/social-networks)  11.82% [stocks](/list/stocks)  5.42% [cryptocurrencies](/list/cryptocurrencies)  0.99% [celebrities](/list/celebrities)  0.49% [musicians](/list/musicians)  0.49% [exchanges](/list/exchanges)  0.49%

**Social topic influence**
[meta](/topic/meta) 16.26%, [ai](/topic/ai) 7.39%, [brand](/topic/brand) 7.39%, [tiktok](/topic/tiktok) 7.39%, [if you](/topic/if-you) 5.91%, [this is](/topic/this-is) 5.42%, [money](/topic/money) 3.94%, [influencer](/topic/influencer) 3.94%, [ads](/topic/ads) 3.94%, [winners](/topic/winners) 3.94%

**Top accounts mentioned or mentioned by**
[@myobvi](/creator/undefined) [@codyplof](/creator/undefined) [@roaslife](/creator/undefined) [@meta](/creator/undefined) [@rabahrahil](/creator/undefined) [@yctheman](/creator/undefined) [@rokhladnik](/creator/undefined) [@iamshackelford](/creator/undefined) [@aftersell](/creator/undefined) [@binghott](/creator/undefined) [@axonadsmanager](/creator/undefined) [@chewonthisdtc](/creator/undefined) [@metaforbusiness](/creator/undefined) [@getplatter](/creator/undefined) [@daverekuc](/creator/undefined) [@nostraai](/creator/undefined) [@digicomio](/creator/undefined) [@seanecom](/creator/undefined) [@michaelupstack](/creator/undefined) [@paulniklas8](/creator/undefined)

**Top assets mentioned**
[AppLovin Corporation (APP)](/topic/applovin) [Alphabet Inc Class A (GOOGL)](/topic/$googl) [Shopify Inc (SHOP)](/topic/$shop) [DoorDash Inc. (DASH)](/topic/doordash) [FIGS, Inc (FIGS)](/topic/figs) [Marriott International Inc (MAR)](/topic/$mar)
### Top Social Posts
Top posts by engagements in the last [--] hours

"Any books you guys recommend that are not business related"  
[X Link](https://x.com/ashvinmelwani/status/2018043113915256985)  2026-02-01T19:25Z 44.4K followers, 10.2K engagements


"I love this. Ads are coming to AI. But not to Claude. Keep thinking. https://t.co/n2yECeBWyT Ads are coming to AI. But not to Claude. Keep thinking. https://t.co/n2yECeBWyT"  
[X Link](https://x.com/ashvinmelwani/status/2019190959838310401)  2026-02-04T23:26Z 44.4K followers, 12.3K engagements


"Seeing fintech companies hit numbers like this while most DTC brands are still fighting for 1x ROAS on Meta is wild. The infrastructure plays are where the real money is being made while we're all optimizing checkout flows for an extra 2% conversion lift lmaooo Slash is exploding in [----]. In January we: - crossed $200M ARR - moved $150m in stablecoins - $40m+ in card volume in [--] day If you told me wed be where we are a year ago I would have told you youre crazy. https://t.co/YwuYG8S7r3 Slash is exploding in [----]. In January we: - crossed $200M ARR - moved $150m in stablecoins - $40m+ in card"  
[X Link](https://x.com/ashvinmelwani/status/2020996992474947980)  2026-02-09T23:03Z 44.4K followers, 11.1K engagements


"🚨 Obvis influencer program didnt just scale it became a full-blown moat. Want to know how we did it We built a system where 100+ brand ambassadors and 30+ long-term creator partners were posting about us daily. ❌ No upfront payments. ❌ No flaky one-offs. ❌ Just a steady stream of UGC that actually moved product. Most brands gamble on influencer marketing. They pay big upfront fees only get one-and-done posts and develop long-term leverage or longevity. But we took a different route. Instead of chasing creators we built our own influencer Illuminati a structured program that: - Starts with"  
[X Link](https://x.com/anyuser/status/1907417929424965712)  2025-04-02T13:00Z 44.4K followers, 33.9K engagements


"Yeah this sounds super legit and trustworthy"  
[X Link](https://x.com/ashvinmelwani/status/2002949251668840672)  2025-12-22T03:48Z 44.4K followers, 31.7K engagements


"We've been playing around with quiz funnels recently. Going to put together some notes for you guys + new app we're using that doesn't cost a shit ton to use. (I am looking at you HeyFlow 🙄)"  
[X Link](https://x.com/ashvinmelwani/status/2017266237097558352)  2026-01-30T15:58Z 44.4K followers, 11.5K engagements


"Question for everyone. Take a look at your top spending ad in the ad account. What % of total spend do you think is healthy for that one ad and where do you think the danger zone is"  
[X Link](https://x.com/ashvinmelwani/status/2018099931022532670)  2026-02-01T23:11Z 44.4K followers, [----] engagements


"Put the fries in the bag Altman. Claude ChatGPT First the good part of the Anthropic ads: they are funny and I laughed. But I wonder why Anthropic would go for something so clearly dishonest. Our most important principle for ads says that we wont do exactly this; we would obviously never run ads in the way Anthropic First the good part of the Anthropic ads: they are funny and I laughed. But I wonder why Anthropic would go for something so clearly dishonest. Our most important principle for ads says that we wont do exactly this; we would obviously never run ads in the way Anthropic"  
[X Link](https://x.com/ashvinmelwani/status/2019248602451963927)  2026-02-05T03:15Z 44.4K followers, [----] engagements


"One of the biggest regrets I have about building Obvi is that it took us so long to fix our storefront. It was really bad. Over the years our site became reliant on apps and outdated code. It technically worked but it was slow hard to modify and hard to trust with any paid traffic. It was so bad we were sending less than 1% of our paid traffic to the main site. Instead we were routing all of our paid traffic to landing pages. We finally decided it was time to rip off the bandaid and build a new one. So we partnered with @getplatter to rebuild our entire Shopify store from scratch. The goal"  
[X Link](https://x.com/ashvinmelwani/status/2021672498996089097)  2026-02-11T19:47Z 44.4K followers, [----] engagements


"Click here to fix your storefront with Platter today: https://www.platter.com/utm_source=chewonthis&utm_medium=ashsocial https://www.platter.com/utm_source=chewonthis&utm_medium=ashsocial"  
[X Link](https://x.com/ashvinmelwani/status/2021672614494974328)  2026-02-11T19:48Z 44.4K followers, [---] engagements


"About a 25-30% swing away from being first order profitable on first time subscription orders with this new funnel. 66% take rate on subscription at the moment Up from 0"  
[X Link](https://x.com/ashvinmelwani/status/2022323901460533549)  2026-02-13T14:56Z 44.4K followers, [----] engagements


"Running Traffic Campaigns alongside Conversion Campaigns. Why or Why Not. Go"  
[X Link](https://x.com/ashvinmelwani/status/1717646879171747895)  2023-10-26T20:58Z 43.1K followers, 18K engagements


"Were going to be seeing a lot of new competitors in [----] Especially in the health & supplement space If you want to stay ahead then constant innovation is non-negotiable. But if you cant - then you're going to be stuck in a race to the bottom"  
[X Link](https://x.com/ashvinmelwani/status/1763636359040999918)  2024-03-01T18:44Z 43K followers, [----] engagements


"@rokhladnik @DaveRekuc @Meta Rok this whole week 😂"  
[X Link](https://x.com/ashvinmelwani/status/1782054547730420138)  2024-04-21T14:31Z 42.8K followers, [---] engagements


"Were still learning the best strategies for improving our SEO But with the help of AI and @NostraAI - weve been making some concrete progress. We dive deep on our episode with @NostraAI on everything YOU need to optimize your SEO asap - click the link below to watch 🚀"  
[X Link](https://x.com/ashvinmelwani/status/1800266883201183833)  2024-06-10T20:40Z 42.9K followers, [----] engagements


"Everyone criticized Coca-Cola's AI-generated Christmas ad. Yet it secretly became their most profitable campaign evercosting just 30% of their traditional budget. Let's go through some numbers (and a deep dive on how you can create similar ads with AI for your brand): 🧵"  
[X Link](https://x.com/ashvinmelwani/status/1886836430900748570)  2025-02-04T17:57Z 39K followers, 44.6K engagements


"Can anyone tell me what the benefits of using landing pages that are hosted on a subdomain are Are they simply just built on quicker platforms to increase site load speed or is it deeper than that"  
[X Link](https://x.com/ashvinmelwani/status/1890050362557771810)  2025-02-13T14:48Z 39K followers, [----] engagements


"So we're looking for some help growing our Chew On This newsletter. We currently have tens of thousands of subscribers but we're hoping to take it to the next level in [----]. If you have some time and experience growing newsletters with paid ads then let me know and maybe you can help us crush our goal of doubling this year"  
[X Link](https://x.com/ashvinmelwani/status/1890059378293973313)  2025-02-13T15:24Z 39K followers, [----] engagements


"Heads up - our new season of the Chew On This just kicked off and we're looking for guests to appear on the pod with us. Does this sound like you - Are you a founder who has a cool growth story or battle scars to share - Are you an experienced DTC marketer agency or SaaS brand with some key insights If so I'd love to chat about adding you to our guest list"  
[X Link](https://x.com/ashvinmelwani/status/1891916368393503087)  2025-02-18T18:23Z 39.1K followers, [----] engagements


"Setting up ads on Meta has never been more frustrating and annoying than right now"  
[X Link](https://x.com/anyuser/status/1891963230072737815)  2025-02-18T21:29Z 44.4K followers, 22.8K engagements


"Trying to find the right agency is like dating. A lot of the time it wont work out but when it does You have a high impact long-term partnership. Heres how you find the one if youre a DTC brand In our recent podcast with Hemant from @digicom_io we talked about what actually separates great agencies from the ones just burning your ad spend. The landscape has changed dramatically and most brands are still partnering with agencies stuck in [----] thinking. A few key takeaways from our chat: - Modern agencies should be looking at your business holistically - not just channel metrics - They need to"  
[X Link](https://x.com/ashvinmelwani/status/1897018480836403502)  2025-03-04T20:17Z 42.8K followers, [----] engagements


"@SeanEcom idk about fast. winning on TTS is the equivalent of buying as many lottery tickets as you possibly can and hoping for the best"  
[X Link](https://x.com/ashvinmelwani/status/1963793412131357158)  2025-09-05T02:36Z 42.4K followers, [---] engagements


"STEP 4: Creative Strategy Your creative performance determines everything on AppLovin. The platform demands content optimized for full attention not scroll-stopping content. Video Ads: The first [--] seconds are critical because ads have a 5-second skip delay minimum. State your value proposition immediately. Don't bury the lead. Hook viewers with strong visuals or compelling offers right away. Upload videos that are 30+ seconds long. AppLovin's rewarded inventory gives you 35+ seconds of guaranteed attention from users who chose to watch your ad. Use this time to tell your complete story."  
[X Link](https://x.com/ashvinmelwani/status/1973533992755323043)  2025-10-01T23:42Z 42.8K followers, [----] engagements


"Which media buying agencies are running AppLovin for their clients Hit my DMs have a large brand looking for management"  
[X Link](https://x.com/ashvinmelwani/status/1976652696838140233)  2025-10-10T14:15Z 42.7K followers, [----] engagements


"Take 5% of your budget. Take your top performers. Launch a campaign optimizing for add to carts or initiate checkouts. Exclude as much as you possibly can. Let this run. Keep cycling in winners from your other campaigns. Keep an eye on blended performance. Thank me later"  
[X Link](https://x.com/anyuser/status/1981026474502013388)  2025-10-22T15:54Z 44.4K followers, 18.2K engagements


"I have an offer test running right now where my AOV has dropped 20% but my CVR has increased 50% and PPS is up 15%. If this holds - should drop CAC by half. TEST MORE OFFERS"  
[X Link](https://x.com/ashvinmelwani/status/1981151928051781826)  2025-10-23T00:13Z 42.5K followers, [----] engagements


"Have [--] freelancers looking for work part time or even full time. 1) Influencer and creator manager - Manage relationships with influencers/creators - Can create content herself for organic/ads - Can help manage TikTok Shop samples/seeding/coms/management 2) Video Editor - Strong direct response background - Strong creative strategy - Great with edits mash ups putting things together - Great with AI generated content - Deep understanding of Meta Ad Account DM Me if you're looking for either of these things Please like comment for reach"  
[X Link](https://x.com/ashvinmelwani/status/1981423234441425038)  2025-10-23T18:11Z 42.6K followers, 13.6K engagements


"For listicles. Whats a good benchmark for CTR from listicle to the next page"  
[X Link](https://x.com/ashvinmelwani/status/1982853428478157211)  2025-10-27T16:54Z 42.6K followers, [----] engagements


"@rabahrahil @michael_upstack Absolutely"  
[X Link](https://x.com/ashvinmelwani/status/1982975745698996619)  2025-10-28T01:00Z 42.5K followers, [---] engagements


"So I have some exciting news. For those who've been around a while if you remember I started a podcast called Ad Spend with the two homies @rabahrahil and @codyplof back in the day. We talked all things media buying. Tactics. Strategy. Brought on guests. It was THE media buying podcast to listen to if you wanted to get better at paid ads. Then life happened. People moved around. Got busy. Started new shows. But media buying is still the one thing everyone in my DMs is asking about. And over the past couple of years everything has changed. So I'm bringing it back. My way. Welcome to Ad Spend"  
[X Link](https://x.com/ashvinmelwani/status/1983554804153483435)  2025-10-29T15:21Z 42.7K followers, 11.7K engagements


"What do we think about ads like this"  
[X Link](https://x.com/ashvinmelwani/status/1983684556940259775)  2025-10-29T23:57Z 42.7K followers, 53.8K engagements


"@iamshackelford I purposely cut out the brands profile handle. Because legit without that you have [--] clue who or what this is for"  
[X Link](https://x.com/ashvinmelwani/status/1983685249205989687)  2025-10-29T23:59Z 42.6K followers, [----] engagements


"@PaulNiklas8 Told you guys to move to stay 👀 @lucawashenko"  
[X Link](https://x.com/ashvinmelwani/status/1986065330628673889)  2025-11-05T13:37Z 42.7K followers, [---] engagements


"I am still super impressed with the idea of this. With all the issues and outages we're seeing with Meta it feels like other channels should be a core focus. Even if you don't have much knowledge with Google ads I still find this to be an incredible use case for AI. I still can't wrap my head around Google because of the different intricate levers you'd have to pull. But this seems like it would make it super manageable especially going into Black Friday"  
[X Link](https://x.com/ashvinmelwani/status/1986484539795943425)  2025-11-06T17:23Z 42.7K followers, [---] engagements


"I am still super impressed with the idea of this. With all the issues and outages we're seeing with Meta it feels like other channels should be a core focus. Even if you don't have much knowledge with Google ads I still find this to be an incredible use case for AI. I still can't wrap my head around Google because of the different intricate levers you'd have to pull. But this seems like it would make it super manageable especially going into Black Friday. Definitely check this out. #MaiPartner Dont accidentally waste ad budget on Black Friday. If you scale your ad spend you might tank your"  
[X Link](https://x.com/ashvinmelwani/status/1986484885138137224)  2025-11-06T17:24Z 42.7K followers, [----] engagements


"This is my 10th BFCM and every year there's always an issue with Meta right before the big weekend. But this year absolutely takes the cake. Absolutely horrendous"  
[X Link](https://x.com/ashvinmelwani/status/1986535776251760887)  2025-11-06T20:46Z 42.7K followers, [----] engagements


"weird ask but has anyone recently tested the difference between going straight to checkout vs side cart then checkout"  
[X Link](https://x.com/ashvinmelwani/status/1986556843456602365)  2025-11-06T22:10Z 42.8K followers, 14.1K engagements


"Do we think landing page fatigue is a real thing"  
[X Link](https://x.com/ashvinmelwani/status/1986912965518397688)  2025-11-07T21:45Z 42.7K followers, 13.5K engagements


"Have a hypothetical pixel question. If Meta is reporting 40% more middle funnel events than what's actually happening can this throw off performance Example. Meta in platform is showing [----] add to carts [---] initiate checkouts and [---] purchases. Shopify backend is showing [----] add to carts [---] initiate checkouts and [---] purchases"  
[X Link](https://x.com/ashvinmelwani/status/1987727174544011737)  2025-11-10T03:41Z 43.1K followers, 10.9K engagements


"CTV is either your next growth channel or your biggest budget black hole. The difference comes down to one thing: whether you're buying real inventory or paying bots to watch your ads. Here's the reality: Most CTV platforms operate like black boxes. Fragmented ID systems lose signal across devices. First-party data can't connect to reach controls. Your dashboard shows results but you can't verify who actually watched. @vibedotco just dropped their [----] CTV Performance Playbook. It's not another "CTV is the future" think piece. It's a technical breakdown of what's broken and how to fix it."  
[X Link](https://x.com/ashvinmelwani/status/1991176231476166660)  2025-11-19T16:06Z 42.8K followers, [----] engagements


"@JakubSzunyogh @gxramadeit Damn at least get me some creatives to test 😆"  
[X Link](https://x.com/ashvinmelwani/status/1991222883494826091)  2025-11-19T19:11Z 42.8K followers, [--] engagements


"@rokhladnik @omsaaran @Meta 75% of our ads are through 3rd party pages"  
[X Link](https://x.com/ashvinmelwani/status/1991513638075863333)  2025-11-20T14:27Z 42.8K followers, [---] engagements


"Every CRO test I run at Obvi makes me nervous. New landing page layout = Could tank conversion rate. Different hero image = Might hurt engagement. Adjust the pricing display = Could hurt profit per visitor. Your hypothesis might be wrong. And you won't know until you've already lost money. But this new add-on were testing is different. It's the rare CRO move with zero downside risk. We just implemented ROKT Pay+ a new product from @Aftersell by Rokt. Its super simple. When customers hit your payment page they see a banner offering cashback or rewards for selecting Apple Pay or PayPal. Apple"  
[X Link](https://x.com/ashvinmelwani/status/1991543144408658392)  2025-11-20T16:24Z 43K followers, 11.6K engagements


"Neither. Both are wasting money. You: Spending $200/day testing [--] similar ads Your competitor: Spending $200/day testing [--] completely different formats Guess who Meta rewards with cheaper customers Guess who will actually scale You: Spending $200/day testing [--] similar ads Your competitor: Spending $200/day testing [--] completely different formats Guess who Meta rewards with cheaper customers Guess who will actually scale"  
[X Link](https://x.com/ashvinmelwani/status/1993058735456133185)  2025-11-24T20:46Z 42.8K followers, 27.6K engagements


"@matuniox Yes took a page out of @iamshackelford play book. Keep selling but on the product page or lander where the buy box is be very clear that orders wont ship until the specified date. Also include a discount for people to purchase now. We saw an increase in CVR"  
[X Link](https://x.com/ashvinmelwani/status/1993718941290787170)  2025-11-26T16:30Z 42.8K followers, [--] engagements


"This is probably mostly from me and @SanjayAtPlay .@Drake is our most-streamed artist this year. Whos your top artist #AppleMusicReplay https://t.co/YZgWbHDVXT .@Drake is our most-streamed artist this year. Whos your top artist #AppleMusicReplay https://t.co/YZgWbHDVXT"  
[X Link](https://x.com/ashvinmelwani/status/1995933147121557992)  2025-12-02T19:08Z 42.9K followers, [----] engagements


"Be honest. Have you seen an ad perform well on Highest Volume when it didn't spend on Cost Caps. Be so forreal with me right now"  
[X Link](https://x.com/ashvinmelwani/status/1996701493525893559)  2025-12-04T22:01Z 42.9K followers, 17K engagements


"Your Meta dashboard can show a 7X ROAS and you could still be burning 6+ figs a month in wasted spend. This actually happened to one of @IstvanicMarins clients. Results looked amazing in-platform but they werent as great in real life. I want to share his simple fix that saved this brand $200K/month plus [--] more lessons you can use to improve your Meta account tomorrow 👇"  
[X Link](https://x.com/ashvinmelwani/status/1998463228263661759)  2025-12-09T18:42Z 43K followers, 21K engagements


"This is from episode [--] of my new podcast Ad spend. I wanted Marin to be my first guest because he is a monster in this industry. As the senior media buyer for Inspire Brands he has spent over $150M on Meta during his career. During our discussion we talked about: -The Meta attribution setting that will steal your money -Why he starts his creative tests on a Wednesday (not Monday) -Why he still prefers ABO to CBO -How he structures ASC campaigns to achieve real scale. And more. Lets get into it"  
[X Link](https://x.com/ashvinmelwani/status/1998463231459996062)  2025-12-09T18:42Z 42.9K followers, [----] engagements


"1. Meta will take credit for revenue it didnt drive. ESPECIALLY if your brand is hot. As mentioned Marins client was scaling at a 7X ROAS. Looked incredible on paper. Then he checked their attribution and found 80% view-through conversions 😬 That means 80% of their sales were customers served ads while scrolling on Instagram or Facebook. Didnt matter if they clicked or watched the ad at all. That = non-incremental sales (meaning they probably would have happened anyways). Marins fix: Switched to 7-day click attribution only (instead of the standard 7-day click 1-day view) Cut $200K in spend"  
[X Link](https://x.com/ashvinmelwani/status/1998463234521632878)  2025-12-09T18:42Z 42.9K followers, [----] engagements


"2. Most brands test then scale. Marin scales inside the test. This one surprised me. Ive always seen testing and scaling as separate phases. He doesnt. If an ad shows a strong early signal Marin starts increasing budget within days (and within the same ad set.) He can rapidly sequence a scalable as quickly as this within a week: $100 $200 $350 $550 $1K No need to wait for winner status and move your ad into your scaling ASC. Just push budget in place first"  
[X Link](https://x.com/ashvinmelwani/status/1998463238137327803)  2025-12-09T18:42Z 42.9K followers, [----] engagements


"I swear ChatGPT and Meta have both gotten considerably stupider over the last [--] days"  
[X Link](https://x.com/ashvinmelwani/status/1998821339126219143)  2025-12-10T18:25Z 42.9K followers, [----] engagements


"Which ad spy tool shows you shares on ads"  
[X Link](https://x.com/ashvinmelwani/status/1999252528878485774)  2025-12-11T22:58Z 42.9K followers, 14.8K engagements


"Acquisition got 10x harder this year. So were squeezing more value from the traffic we already have at @my_obvi. Every brand I know is paying more to acquire the same number of customers. So throwing more budget at ads wont do anything for your bottom line. But optimizing the parts of your funnel brands have always ignored might. Your cart checkout and confirmation page make up 100% of the buyer journey but weve all traditionally thought of them as cost centers - plain and functional but completely wasted. So we partnered with @rokt via Aftersell to flip that logic and turn the bottom of the"  
[X Link](https://x.com/ashvinmelwani/status/1999509685448200362)  2025-12-12T16:00Z 43K followers, [----] engagements


"This is from episode [--] of my new podcast Ad spend. I wanted Marin to be my first guest because he is a monster in this industry. As the senior media buyer for Inspire Brands he has spent over $150M on Meta during his career. During our discussion we talked about: -The Meta attribution setting that will steal your money -Why he starts his creative tests on a Wednesday (not Monday) -Why he still prefers ABO to CBO -How he structures ASC campaigns to achieve real scale. And more. Lets get into it"  
[X Link](https://x.com/ashvinmelwani/status/2000578673468964989)  2025-12-15T14:48Z 42.9K followers, [--] engagements


"3. Nick launches 3-6 new ad sets every week always on the same day. Each ad set = [--] concept (based on a core hook). Consistency means you can creative creative pipeline clarity. Tip: pick a day and make it your creative upload day. Then never miss it"  
[X Link](https://x.com/ashvinmelwani/status/2000590167107682732)  2025-12-15T15:33Z 43K followers, [----] engagements


"4. Stop waiting to move winners to a main ad set. Nick doesnt consolidate winning ads. Ever. If its spending and converting inside the test campaign dont touch it. Scale it in place. He notes Facebook doesnt know youre trying to be organized. Let it cook"  
[X Link](https://x.com/ashvinmelwani/status/2000590169976586366)  2025-12-15T15:34Z 43K followers, [----] engagements


"Here is the platform we used to make this. And yes I am a proud Arcads partner. http://Arcads.ai http://Arcads.ai"  
[X Link](https://x.com/ashvinmelwani/status/2001325332994154810)  2025-12-17T16:15Z 43K followers, [---] engagements


"Was having such shit performance beginning of this month and I couldn't take it. Said fuck it and hard reset the ad account with a new structure. This is actually Day [--] of doing that and things are improving. I literally changed one thing. Here's the quick breakdown. I have [--] testing campaign and [--] scaling campaign. Testing Campaign ( I kept this as is) ABO - [--] ad set per angle/concept - 3-5 ads - $100 Daily Budget - Exclusions: All Customers Scaling Campaign (This is what I changed) Previous set up CBO - [--] Ad Set with all winners maxing out the ad set with [--] ads - Inflated Budget - Cost Cap"  
[X Link](https://x.com/ashvinmelwani/status/2001363851862741242)  2025-12-17T18:48Z 43.2K followers, 26.4K engagements


"@mannybarbas_ Why not"  
[X Link](https://x.com/ashvinmelwani/status/2001506843269443774)  2025-12-18T04:16Z 43K followers, [---] engagements


"@saleswithjim been doing that for the longest time. just figured trying something new because I saw this working on about 4-5 accounts I am helping consult with and figured why not test with ours. Spend distribution feels way better"  
[X Link](https://x.com/ashvinmelwani/status/2001508972411699450)  2025-12-18T04:24Z 43K followers, [---] engagements


"Q1 is always weird for us. Holiday traffic drops off CPMs go back up and we're left with baseline numbers and no seasonal bump to hide behind. But Ive been in this game long enough to know that buying more traffic isnt going to do much to end the slump. We've done it. It's expensive and usually doesn't work the way you hope. Thats why were focusing our [----] efforts on getting more revenue from the traffic were already getting. Post-purchase upsells cart optimizations one-click add-ons and payment incentives. These are the plays that increase AOV without touching CAC. But we're bootstrapped so"  
[X Link](https://x.com/ashvinmelwani/status/2001676336985727447)  2025-12-18T15:30Z 43K followers, [----] engagements


"The best marketing isnt just about ads. Its the experience you create when customers actually need you. Marriott Caesars Palace Gordon Ramsays restaurants they all use the same AI to answer phone calls. The company behind it: @polyaivoice Heres what caught my attention This company uses its own LLM called Raven. It doesnt just chat it acts. It can check order status. Book a reservation. Process a payment. Update an account. Calls actually end with the problem solved. And it sounds so human that callers often dont realize theyre talking to AI. (Some have even asked the agent out on a date.)"  
[X Link](https://x.com/ashvinmelwani/status/2002439103023882365)  2025-12-20T18:01Z 43K followers, [----] engagements


"If your Meta ads are working but not scaling this thread is for you. @ToriiRowe manages 8-figure ad accounts and knows what breaks first. His fix a smarter way to test scale and build creative momentum. Including his favorite KPI to check during testing (its not what you think).👇"  
[X Link](https://x.com/ashvinmelwani/status/2003133484957663694)  2025-12-22T16:00Z 43K followers, 10.3K engagements


"1. Rigid structures break at scale. Flexible ones scale. Torii used to force every brand into one account structure: 7-day click 1-day view ABO CBO One-size-fits-all framework But at $1M+/week that stopped working. So now he builds each account based on brand factors like AOV SKU depth inventory volatility and business model (durable goods vs. subscription) The lesson: There is no perfect structure. Theres only the one that fits your brand business model and constraints"  
[X Link](https://x.com/ashvinmelwani/status/2003133493581169053)  2025-12-22T16:00Z 43K followers, [----] engagements


"2. Test new angles in isolation. Scale winners by angle. Toriis system separates creative testing and scaling but both are organized around key angles. Heres how it works: Every test campaign launches new ads inside a new ad set even if its the same angle Winning ads get graduated into the matching angle ad set inside the main scaling campaign Nothing gets tested inside the scale campaign only scaled. This preserves structure and avoids contaminating learnings. This way each angle gets its own lane which makes scaling more predictable and lets you allocate spend precisely based on whats"  
[X Link](https://x.com/ashvinmelwani/status/2003133499822240011)  2025-12-22T16:00Z 43K followers, [----] engagements


"6. Bid caps are his cheat code for stability. Torii used to be a Highest Volume guy but testing proved bid caps win more often. His approach: Use bid caps on main scale campaigns Use Highest Volume in creative testing to let new ads get spend Inflate CBO budgets then control actual spend with tight bid caps Scale vertically (raise bid) or horizontally (duplicate into new audiences with the same creative) This lets him grow without Meta overspending on bad days"  
[X Link](https://x.com/ashvinmelwani/status/2003133520458260939)  2025-12-22T16:00Z 43K followers, [----] engagements


"Final takeaways from Toriis system: Creative signal needs structure but not rigidity Business health pure ROAS Bid caps bring spend control and CPM efficiency Add to cart is a more reliable test KPI than ROAS"  
[X Link](https://x.com/ashvinmelwani/status/2003133525013520477)  2025-12-22T16:00Z 43K followers, [----] engagements


"@codyplof Hows net new visitors coming from this content I see a lot of whitelisting driving high frequency and lower new traffic. The top 5% of content thats done properly can actually drive net new"  
[X Link](https://x.com/ashvinmelwani/status/2007870347836583937)  2026-01-04T17:42Z 43.1K followers, [---] engagements


"Helping consult a brand that is just launching and in my opinion is primed for success on TikTok Shop. Hasn't launched yet but wants to build out the roadmap and launch plan to get on TikTok Shop as soon as they launch. Who would be the best people/freelancers/agencies to talk to about this https://twitter.com/i/web/status/2007989084287840483 https://twitter.com/i/web/status/2007989084287840483"  
[X Link](https://x.com/ashvinmelwani/status/2007989084287840483)  2026-01-05T01:34Z 43.3K followers, [----] engagements


"How we feeling about Chat GPT vs Claude for deep research"  
[X Link](https://x.com/ashvinmelwani/status/2008940805306884422)  2026-01-07T16:36Z 43.3K followers, [----] engagements


"Check your ad accounts. Noticed something weird that started happening on the 5th. One metric I track just for pixel health purposes is Landing Page Views / Outbound Clicks. Typically this is somewhere between 80-90%. Since the 5th we have seen this drop to 40%-50% Nothing regarding the pixel has changed but we did see CAC start to increase since the 5th. Has anyone else noticed this Is this just a reporting delay/issue or Meta not processing events properly right now"  
[X Link](https://x.com/ashvinmelwani/status/2009326177425494378)  2026-01-08T18:07Z 43.4K followers, 73.7K engagements


"3 days too late. Check your ad accounts. Noticed something weird that started happening on the 5th. One metric I track just for pixel health purposes is Landing Page Views / Outbound Clicks. Typically this is somewhere between 80-90%. Since the 5th we have seen this drop to 40%-50% Nothing Check your ad accounts. Noticed something weird that started happening on the 5th. One metric I track just for pixel health purposes is Landing Page Views / Outbound Clicks. Typically this is somewhere between 80-90%. Since the 5th we have seen this drop to 40%-50% Nothing"  
[X Link](https://x.com/ashvinmelwani/status/2009456005311287538)  2026-01-09T02:43Z 43.3K followers, 27.9K engagements


"Shoutout to @ROASlife for calling this out. This looks like its specific to Apple devices. New iOS update breaking tracking Anyone got any information on this Check your ad accounts. Noticed something weird that started happening on the 5th. One metric I track just for pixel health purposes is Landing Page Views / Outbound Clicks. Typically this is somewhere between 80-90%. Since the 5th we have seen this drop to 40%-50% Nothing Check your ad accounts. Noticed something weird that started happening on the 5th. One metric I track just for pixel health purposes is Landing Page Views / Outbound"  
[X Link](https://x.com/ashvinmelwani/status/2010508616994787580)  2026-01-12T00:26Z 43.4K followers, 42.3K engagements


"@herrmanndigital @ROASlife Any other info you got on it Worth worrying about"  
[X Link](https://x.com/ashvinmelwani/status/2010533497514143975)  2026-01-12T02:05Z 43.3K followers, [----] engagements


"The CTO & founder of HubSpot just spent an hour explaining exactly how brands get discovered by ChatGPT Gemini and Perplexity. Most companies are doing the opposite. I pulled out his top [--] takeaways every brand needs to act on now. (Brand owners bookmark this.)"  
[X Link](https://x.com/ashvinmelwani/status/2010774138244182167)  2026-01-12T18:01Z 43.4K followers, [----] engagements


"Let AI models crawl your website. Search used to be just Googles crawler. Now AI has its own bots. If youre blocking unknown crawlers but only allowing Google/Bing fix that"  
[X Link](https://x.com/ashvinmelwani/status/2010774231412289879)  2026-01-12T18:01Z 43.4K followers, [---] engagements


"Start tracking AI traffic. Most analytics tools already tag it via UTMs. GA HubSpot etc. now show AI referrals just like paid or organic. If youre investing in AI visibility but not measuring it youre flying blind"  
[X Link](https://x.com/ashvinmelwani/status/2010774320759349270)  2026-01-12T18:02Z 43.4K followers, [---] engagements


"AI trusts what humans already validate. Thats why Reddit matters. Threads with real questions discussion and upvotes get indexed heavily by answer engines. Human signal = ranking signal"  
[X Link](https://x.com/ashvinmelwani/status/2010774607343575123)  2026-01-12T18:03Z 43.3K followers, [--] engagements


"You can do all of this on your own. Or you can systemize it. Most tools just tell you where you rank. But that doesnt move the needle. Meridian actually helps execute and improve rankings inside AI search. If AI visibility matters to your brand: Click here and give it a try: http://trymeridian.com http://trymeridian.com"  
[X Link](https://x.com/ashvinmelwani/status/2010774680718692628)  2026-01-12T18:03Z 43.3K followers, [---] engagements


"And yes I am a proud Meridian Partner. #sponsored"  
[X Link](https://x.com/ashvinmelwani/status/2010774683168227335)  2026-01-12T18:03Z 43.3K followers, [---] engagements


"@binghott @ROASlife do you remember what the remedy was"  
[X Link](https://x.com/ashvinmelwani/status/2010816694579601752)  2026-01-12T20:50Z 43.3K followers, [----] engagements


"Heard from a few folks as well as my rep this is most likely a bug with Meta. Expect a resolution by EOW. We can now chill with the flashbacks from iOS [----]. Shoutout to @ROASlife for calling this out. This looks like its specific to Apple devices. New iOS update breaking tracking Anyone got any information on this Shoutout to @ROASlife for calling this out. This looks like its specific to Apple devices. New iOS update breaking tracking Anyone got any information on this"  
[X Link](https://x.com/ashvinmelwani/status/2011172329632505977)  2026-01-13T20:23Z 43.3K followers, 25.4K engagements


""Only 20-25% of the people clicking your ad are actually making it to your site" This is just straight up fear mongering lmaooo It's a reporting issue. Your website traffic didn't just drop by 75%. 🚨META ADS PERFORMANCE DIP🚨 EVERYONES performance has dropped severely after the 6th due to a new iOS update only 20-25% of the people clicking your ad are actually making it to your site you can check with this column here: every camp 97%+ - my most recent is only 30%. https://t.co/PNoB9Mxa9I 🚨META ADS PERFORMANCE DIP🚨 EVERYONES performance has dropped severely after the 6th due to a new iOS"  
[X Link](https://x.com/ashvinmelwani/status/2011172706432237773)  2026-01-13T20:25Z 43.3K followers, 17.7K engagements


"@benradack Were definitely seeing accounts seeing some fluctuation tho for sure. 10-30% depending on brand"  
[X Link](https://x.com/ashvinmelwani/status/2011191991355539882)  2026-01-13T21:41Z 43.3K followers, [---] engagements


"The way I see quiz funnels allow you to tailor your initial landing page experience to the ad itself. That too you can get extremely targeted too. Lets take collagen as an example. Theres so many angles to hit. Hair skin nail joints gut etc. Within each category even more. Within hair you can talk about breakage thinning dryness etc. If the first few questions can address exactly why they clicked on the ad to begin with you build the sense of oh wow this really is for me The rest of the quizzes job however is to get the user address the fact that they have a problem and that theyre ready for"  
[X Link](https://x.com/ashvinmelwani/status/2012536751873462739)  2026-01-17T14:45Z 43.4K followers, [----] engagements


"The early results from their clients are wild: DoorDash: 40% better CAC vs. internal creative Cloaked: $1M+ in ad spend through Airpost creatives 100% renewal rate [--] churn When's the last time you heard "zero churn" from an AI ads company"  
[X Link](https://x.com/ashvinmelwani/status/2013689259677319405)  2026-01-20T19:05Z 43.4K followers, [---] engagements


"@sebastian_dtc Tiktok"  
[X Link](https://x.com/ashvinmelwani/status/2014369262836518948)  2026-01-22T16:07Z 43.4K followers, [---] engagements


"Any good DTC cleaning supply brands"  
[X Link](https://x.com/ashvinmelwani/status/1485326195893936130)  2022-01-23T18:58Z 44.4K followers, [--] engagements


"What are some of your favorite D2C Pet Brands"  
[X Link](https://x.com/ashvinmelwani/status/1678465807641133062)  2023-07-10T18:06Z 44.4K followers, 23.2K engagements


"It's called Here's why it caught my attention: Built by the founders of Ready Set (one of the best performance creative agencies) Not a DIY tool it's done-for-you Human strategists review and refine every output AI handles volume humans handle strategy http://Airpost.ai http://Airpost.ai http://Airpost.ai http://Airpost.ai"  
[X Link](https://x.com/ashvinmelwani/status/2013688887420334228)  2026-01-20T19:03Z 44.3K followers, [---] engagements


"The team has managed $350M+ in ad spend for brands like: hims & hers DoorDash Coinbase These aren't AI hobbyists. They're performance marketers who built an AI ads infrastructure. That's a big difference from the usual "2 engineers with a GPT wrapper" situation"  
[X Link](https://x.com/ashvinmelwani/status/2013688890519966095)  2026-01-20T19:03Z 44.3K followers, [---] engagements


"For the first time ever were running a test with [--] DTC brands 🗣 Meta CPMs are climbing and most brands are just hoping their creative holds up. Ive always said: if you arent testing youre invisible. But the real bottleneck is finding new profitable pockets of traffic no one else has tapped yet. We found one of those untapped pockets using @AxonAdsManager. And now its driving nearly 30% of our customer acquisition. The mechanics are simple: It's an ad platform built on mobile gaming inventory where 1.4B daily users see full-screen ads during natural gameplay breaks. It works because it"  
[X Link](https://x.com/ashvinmelwani/status/2016963728600621203)  2026-01-29T19:56Z 44.4K followers, 10.1K engagements


"@thedanielokon Thats the cost of being the best I guess"  
[X Link](https://x.com/ashvinmelwani/status/2019409768444576147)  2026-02-05T13:56Z 44.4K followers, [---] engagements


"Hi For those of you who don't know me my name is Ash and I am the Co-Founder and CMO of a Health & Wellness brand called @my_obvi This is my Thread of Threads where I share things we did to reach $30M in revenue in [--] months completely bootstrapped 🧵THREAD OF THREADS🧵"  
[X Link](https://x.com/anyuser/status/1521990802276327426)  2022-05-04T23:10Z 44.4K followers, [----] engagements


"Here's the brutal reality of Meta ads in 2026: You need 10X more creative volume than you did [--] years ago. Your team can't keep up. Your agency can't keep up. YOU can't keep up. I've been looking for a real solve and heres a good option to look into. 🧵"  
[X Link](https://x.com/ashvinmelwani/status/2013688418169921562)  2026-01-20T19:01Z 44.4K followers, [----] engagements


"What you actually get: - 10-100+ new ad scripts per week - Strategic taxonomy that tracks what's working at a structural level - Experienced strategists reviewing everything - Built for brands spending $250k+/mo on paid social It's like a top-tier creative strategist with infinite capacity"  
[X Link](https://x.com/ashvinmelwani/status/2013689587172798781)  2026-01-20T19:06Z 44.4K followers, [---] engagements


"We haven't fully deployed this at Obvi yet but we will soon. The creative volume bottleneck isn't going away. If anything it's getting worse. And this is the most promising solve I've seen. Will report back once we're in. Check it out #AirpostPartner http://airpost.ai http://airpost.ai"  
[X Link](https://x.com/ashvinmelwani/status/2013689591828468122)  2026-01-20T19:06Z 44.4K followers, [---] engagements


"Saw this coming since Tuesday"  
[X Link](https://x.com/ashvinmelwani/status/2014400344214610326)  2026-01-22T18:10Z 44.4K followers, 12K engagements


"Apply to partner with @AxonAdsManager and receive $30K in ad credits here: https://form.typeform.com/to/rIMsg8tZ https://form.typeform.com/to/rIMsg8tZ"  
[X Link](https://x.com/ashvinmelwani/status/2016963851581804704)  2026-01-29T19:57Z 44.4K followers, [----] engagements


"Hi For those of you who don't know me my name is Ash and I am the Co-Founder and CMO of a Health & Wellness brand called @my_obvi This is my Thread of Threads where I share things we did to reach $30M in revenue in [--] months completely bootstrapped 🧵THREAD OF THREADS🧵"  
[X Link](https://x.com/anyuser/status/1521990802276327426)  2022-05-04T23:10Z 44.4K followers, [----] engagements


"This man got [------] people to attend his book launch and sold for $4.4 million in less than [--] minutes. But more importantly he delivered a masterclass in marketing Heres what you can learn from his live event and how you can use it for your business"  
[X Link](https://x.com/anyuser/status/1693312429835325496)  2023-08-20T17:21Z 44.4K followers, 780.1K engagements


"One of the biggest mistakes I see in Meta Ad Accounts is not diversifying their creatives enough. Its a pretty low lift (if done right) but can have a HUGE impact on your performance In this thread Ill show you how"  
[X Link](https://x.com/anyuser/status/1714668129345765648)  2023-10-18T15:41Z 44.4K followers, 51.7K engagements


"This year we tested WELL OVER [---] pieces of creatives on Facebook. 🚀 Here are our top [--] ads that have been backed by 6-figures of ad spend each. 💰💸💵 A 🧵👇"  
[X Link](https://x.com/anyuser/status/1538925510100754439)  2022-06-20T16:43Z 44.4K followers, [----] engagements


"This is how we found stability with Facebook Ads. Post iOS14-15 Update. Post FB Outages. Please AMA Also please give me feedback my team has built our brand to [--] figures this year and I want to be able to share everything I can to help you all. THREAD 👇"  
[X Link](https://x.com/anyuser/status/1450125239430656000)  2021-10-18T15:42Z 44.4K followers, [----] engagements


"Influencer marketing is [--] of my TOP priorities in [----] Don't believe me Last week we reached out to 200+ influencers on TikTok. and this week I'm reaching out to [---] more 😳 Heres the step-by-step playbook I'm using to ramp up a profitable influencer marketing program 🧵👇"  
[X Link](https://x.com/anyuser/status/1552010986298777607)  2022-07-26T19:20Z 44.4K followers, [----] engagements


"I spent $28000 on testing new Facebook Ads the last [--] days 📈 Here are the TOP [--] winning creatives I'm about to scale to the moon 🚀🌕 A 🧵👇"  
[X Link](https://x.com/anyuser/status/1540431587917062145)  2022-06-24T20:28Z 44.4K followers, [----] engagements


"Call with FB Rep. Rep: What's working for you Me: Running our TikTok ads on FB. Rep: Yeah TikTok is the future for sure. 💀💀💀💀💀"  
[X Link](https://x.com/anyuser/status/1511365389812441096)  2022-04-05T15:29Z 44.4K followers, [---] engagements


"Struggling to come up with high-converting ad creative I got you 🤝 Heres a breakdown of Obvis TOP [--] creatives of Q3 Add these [--] ads to your swipe file to get ready for BFCM: Let's get into it 👇🧵"  
[X Link](https://x.com/anyuser/status/1582032862240350209)  2022-10-17T15:36Z 44.4K followers, [----] engagements


"I spent $795127 on TikTok ads this year. 🤯 And this was single-handedly the BEST creative in our ad account. What's the secret Lets break down [--] reasons this ad crushed so you can apply the learnings to make better video ads 🧵👇"  
[X Link](https://x.com/anyuser/status/1585720466991288321)  2022-10-27T19:49Z 44.4K followers, [----] engagements


"One of the biggest unlocks weve found recently is advertorial style landing pages. We have one thats crushing right now - achieving 10% lift over our previous champion LP. Here's a breakdown of the the [--] key elements🧵"  
[X Link](https://x.com/anyuser/status/1915805531085963537)  2025-04-25T16:30Z 44.4K followers, 57.8K engagements


"Ive built and tested probably over a hundred landing pages for Obvi And I want to try and help wherever I can - so I created this guide with [--] of the EXACT strategies I follow to maximize our conversions. Like + comment CRO and Ill DM it to you (must be following)"  
[X Link](https://x.com/anyuser/status/1767205510082707732)  2024-03-11T15:06Z 44.4K followers, 31.3K engagements


"FB has completely lost it. We got our ad account back on Friday. I launched new ads last night. Disabled. $3m in spend on this account with not a single issue. Tell me why I shouldnt move the entire budget to TikTok with reps that actually help you with issues youre having"  
[X Link](https://x.com/anyuser/status/1513172661811224580)  2022-04-10T15:10Z 44.4K followers, [---] engagements


"Figuring out how to crack Meta Ads is a nightmare for most founders. The days of launching a few ads and watching sales roll in are DEAD. After spending $100M+ on Meta here are [--] keys to actually making it work in [----] 🧵"  
[X Link](https://x.com/anyuser/status/1856774281872773570)  2024-11-13T19:01Z 44.4K followers, 80.5K engagements


"For those asking our tech stack: Store: @ShopifyPlus Email: @klaviyo SMS: @PostscriptIO Analytics: @trytriplewhale @getelevar LPs: @shogun @unbounce Upsells: @CartHook App: @tapcart_app Surveys: @EnquireLabs Tracking: @narvarinc Quizes: @OctaneAI Reviews & Loyalty: @Yotpo"  
[X Link](https://x.com/anyuser/status/1481685700621778947)  2022-01-13T17:52Z 44.4K followers, [---] engagements


"Were spending roughly $20k per day on ads right now. And today Im going to break down the exact campaign structure thats working for us RIGHT NOW (You might want to bookmark this👇)"  
[X Link](https://x.com/anyuser/status/1557021773006114818)  2022-08-09T15:11Z 44.4K followers, [---] engagements


"For those who are seeing inconsistent returns on FB right now. Go into your ad account and go to account overview. Look at the stat: % Spent in Learning Phase I aim to be around 10%-15% in Learning. If you're not then there are a couple things you need to do. 🧵THREAD"  
[X Link](https://x.com/anyuser/status/1455924251287072771)  2021-11-03T15:46Z 44.4K followers, [---] engagements


"Your ads sucks Ever wondered why brands like True Classic are able to sell simple T-shirts for hundreds of millions of dollars  because their ads dont suck Heres a dummy-proof way to make your ads go from meeeh to Wow I really need this product"  
[X Link](https://x.com/anyuser/status/1729590031520551414)  2023-11-28T19:56Z 44.4K followers, 79.5K engagements


"Youre making a small CRO mistake and its costing you millions. 💰 This is why I created a FREE resource on the RIGHT WAY to set the Free Shipping Threshold for your brand. If you want to improve your AOV & CVR. Like + RT + Comment and I'll DM it to u (Must be following)"  
[X Link](https://x.com/anyuser/status/1684277626586771456)  2023-07-26T19:00Z 44.4K followers, 48.6K engagements


"Your community is the beating heart of your brand Its your lifeline to your most loyal customers - and its a $$$-making machine. I made a step-by-step guide with the exact framework we followed to grow our community at Obvi Like RT & comment community & Ill DM it to you"  
[X Link](https://x.com/anyuser/status/1779886599691522113)  2024-04-15T14:56Z 44.4K followers, 42K engagements


"We spend a lot on Meta. Its over 90% of our ad budget. And weve tested everything - from cost caps to account structure. One thing weve found is an absolute must - creative volume. A thread on why increasing creative output is so vital and how we accomplish this at Obvi 🧵"  
[X Link](https://x.com/anyuser/status/1831365240799350995)  2024-09-04T16:14Z 44.4K followers, 80.6K engagements


"Almost 70% of shoppers abandon their carts AKA there's always room for improvement. So we made the ultimate Shopify CRO cheat sheet: how to personalize checkout shipping cost secrets & more Like & reply cart and Ill DM it to you (MUST BE FOLLOWING)"  
[X Link](https://x.com/anyuser/status/1806013428105949572)  2024-06-26T17:15Z 44.4K followers, 29.4K engagements


"As promised heres the guide that shows you EXACTLY how you can dominate email retention & acquisition in [----] This is exactly how were doing it at Obvi - and we want you to copy it. 9-fig retention secrets. Like & comment email and Ill DM it to you (MUST BE FOLLOWING)"  
[X Link](https://x.com/anyuser/status/1790731127365255537)  2024-05-15T13:09Z 44.4K followers, 28.3K engagements


"My thoughts on Meta performance right now and just this year in general. I am frustrated. Extremely frustrated. I am constantly second guessing myself as an operator. Every single week is different. We will have 1-2 weeks of solid performance and then something will completely flip. Since the beginning of the year I have tested multiple account structures. Different attribution settings. Different exclusion settings. Different bidding settings. Our creative strategy has been dialed in and more intentional vs spraying and forgetting. We've been testing different landing pages and offers."  
[X Link](https://x.com/anyuser/status/1919777299294994576)  2025-05-06T15:32Z 44.4K followers, 55.9K engagements


"Hot take Marketing Twitter Marketing FB Groups"  
[X Link](https://x.com/anyuser/status/1482418723734630402)  2022-01-15T18:25Z 44.4K followers, [---] engagements


"Run your TikTok ads on Facebook. That's it. That's the tweet"  
[X Link](https://x.com/anyuser/status/1522610327577407491)  2022-05-06T16:12Z 44.4K followers, [---] engagements


"It's a rainy Friday night. Just created a GPT that is trained on our hero product thousands of customer reviews and thousands of post purchase survey results. Took [--] hours to train the GPT. Took [--] minutes to brief out out [--] ad concepts. Targeting [--] different customer personas. All at [--] different stages of awareness. Thank you to EVERYONE who contributed on this post. Thinking of dropping a step by step on what I did anyone interested Does anyone have good AI prompts to properly analyze and come up with angles when submitting customers reviews/post purchase surveys to ChatGPT/Claude Does"  
[X Link](https://x.com/anyuser/status/1910825879992717328)  2025-04-11T22:42Z 44.4K followers, 44.5K engagements


"Does anyone have good AI prompts to properly analyze and come up with angles when submitting customers reviews/post purchase surveys to ChatGPT/Claude"  
[X Link](https://x.com/anyuser/status/1910137415672471895)  2025-04-10T01:07Z 44.4K followers, 58.7K engagements


"Meta was absolutely crushing us in January. If youve seen any of my posts recently you know we were barely spending compared to our normal $1M+ monthly budget. But we found what's working again and I want to break down exactly how we fixed it. First let me set the stage: Our Meta account runs on cost caps and about 95% of our ads were static images. This strategy worked for a long time because we had strong organic visibility driving top-of-funnel awareness through influencers. So basically we were using Meta to harvest the middle of the funnel. Here's where things fell apart: During Q4 our"  
[X Link](https://x.com/anyuser/status/1894776093275750886)  2025-02-26T15:46Z 44.4K followers, 48.4K engagements


"So the last [--] days I have been messing around with a new retargeting structure. Seeing a 5x ROAS on a 7-day click attribution. I wasn't sure if I wanted to drop this nugget because it's been a strategy that we haven't seen many people do. Show some love and I will drop some 🔥"  
[X Link](https://x.com/anyuser/status/1457748763833929735)  2021-11-08T16:36Z 44.4K followers, [---] engagements


"Negative comments & trolls are mostly harmless But eventually it can sabotage conversions - and your reputation. Tons of brands struggle to keep up with the time & effort needed to moderate their social media efficiently But not us. Heres how we do it with @BrandwiseAI: #proudpartner"  
[X Link](https://x.com/anyuser/status/1792557571573961047)  2024-05-20T14:06Z 44.4K followers, 29.6K engagements


"I want to drop a couple threads about how we went from. Spending $750k a month pre-iOS updates. Having to drop down to $300k a month. And now almost nearing $1m a month. Show some love and let me know if you want to hear how we did it at Obvi. 😁"  
[X Link](https://x.com/anyuser/status/1527779429669298182)  2022-05-20T22:32Z 44.4K followers, [---] engagements


"At Obvi were testing 20-40+ new creatives per week alone ✅ And Ive been asked. How are you analyzing the data for everything and deciding what creatives to scale 🤯 Heres the step-by-step process I use for creative analysis (Plus some common mistakes to avoid) 👇🧵"  
[X Link](https://x.com/anyuser/status/1554893484611571726)  2022-08-03T18:14Z 44.4K followers, [---] engagements


"We went from losing money on every order to being first-order profitable at Obvi. The secret wasn't higher prices or cheaper products. It was all in how we framed our offer. 🧵"  
[X Link](https://x.com/anyuser/status/1897346097225552029)  2025-03-05T17:58Z 44.4K followers, 68.8K engagements


"Struggling to make TikTok ads work for your brand 😭 Here are [--] strategies you should test this WEEK Backed by $100k+ of ad spend in the past month. (#5 allowed us to scale from $2k to $9k per day in spend)"  
[X Link](https://x.com/anyuser/status/1569349831046623232)  2022-09-12T15:38Z 44.4K followers, [---] engagements


"🚨 Ad costs are rising. You can't control that. 🚨 But how can you combat this Increase your AOV. ✅ How do you increase your AOV Here are [--] things we did to boost our AOV by 12% 🧵THREAD🧵 RT if you ❤ high AOV's"  
[X Link](https://x.com/anyuser/status/1460688227094962181)  2021-11-16T19:16Z 44.4K followers, [---] engagements


"🚨 Question For Brand Owners 🚨 Do you think the current team you have now will be the one that takes you to the next level Or will you have to make strategic hires on the way Here are my thoughts. let me know yours 👇 🎥 @chewonthisdtc"  
[X Link](https://x.com/anyuser/status/1601254648777936897)  2022-12-09T16:37Z 44.4K followers, [---] engagements


"FINALLY CRACKED TIKTOK"  
[X Link](https://x.com/anyuser/status/1503102606335488007)  2022-03-13T20:16Z 44.4K followers, [---] engagements


"Ok. This is INSANE. 😍 I am absolutely in love with our creative agency. I didn't even realize the work that goes into each shot. Last time a few people asked me who we were working with so if you need a creative agency I am happy to connect DM me Let's all win. 🚀"  
[X Link](https://x.com/anyuser/status/1535013094753198108)  2022-06-09T21:36Z 44.4K followers, [---] engagements


"Want to know what creatives are crushing for us at $20k a day in spend We're utilizing: ✅ TikTok Style Videos ✅ GIFs ✅ Statics Here are the top [--] performing ads for our account this month so far. 🧵👇"  
[X Link](https://x.com/anyuser/status/1557764850289258496)  2022-08-11T16:24Z 44.4K followers, [---] engagements


"Confession: Meta's been kicking our ass lately. After spending $1M+ monthly in [----] performance got shaky in November. Then in January everything fell off a cliff. Zero consistency. Zero explanations.Just pain. And yeah it hurts more because Q1 should be the peak season for supplements. Instead we're spending peanuts compared to our usual budget. I know we're not alone. Ive had a few DMs tell me January has been rough for a bunch of other people. So what do you do when your main growth channel stops working Here's what I've learned about handling these situations [--]. Accept what you can't"  
[X Link](https://x.com/anyuser/status/1882481048745136323)  2025-01-23T17:30Z 44.4K followers, 54.1K engagements


"I've been wanting to drop a thread about how we were able to crack $1m a month in ad spend utilizing cost caps but this thing is like [--] pages long on Google Docs. Would you still read it if it was that long"  
[X Link](https://x.com/anyuser/status/1841919660515553767)  2024-10-03T19:14Z 44.4K followers, 21.8K engagements


"Keep your UGC. This was our best performing ad this week. S/o to @binghott for the inspo 😎 #MakeUglyAds"  
[X Link](https://x.com/anyuser/status/1659674023989596161)  2023-05-19T21:34Z 44.4K followers, 160.9K engagements


"We made some pretty big changes this year. - Restructured our main offer - Created a new ad account - Created a new pixel - Created a new FB/IG account Altogether we were able to: ✅ Improve our Contribution Margin by 133% ✅ Lower CAC by 30% Let's dissect all of it"  
[X Link](https://x.com/anyuser/status/1696932319859261523)  2023-08-30T17:06Z 44.4K followers, 64.5K engagements


"I am about to start hiring paid actors to create my ads. If another Content Creator quotes me $1k for a video when they have [--] followers I will absolutely lose my shit"  
[X Link](https://x.com/anyuser/status/1909727444074127485)  2025-04-08T21:57Z 44.4K followers, 28.4K engagements


"When I started to really lean into landing pages I didn't know where to even start. I want to be helpful to whoever I can so I created this Landing Page SOP It's everything we follow internally to convert more customers Comment "LP" and I will DM it to you (must be following)"  
[X Link](https://x.com/anyuser/status/1755351997354475893)  2024-02-07T22:05Z 44.4K followers, 64.7K engagements


"The key to scaling on Meta is creative volume right But you cant just dump a whole bunch of ads into your account and cross your fingers. Heres the system we use to develop 50+ new creatives per week that actually perform"  
[X Link](https://x.com/anyuser/status/1876644967478927427)  2025-01-07T15:00Z 44.4K followers, 35.8K engagements


"Whitelisting influencer ads has exploded Obvi's growth more than almost anything else we've tried so far in [----]. If you're not familiar: Whitelisting = creators give you permission to run paid ads directly from THEIR accounts. You leverage THEIR credibility and THEIR audiencebut with YOUR targeting and budget. Simple right Well there are still ways to screw this up. After hundreds of tests here's our framework for finding the best-performing WL creative: 🚫 Follower counts are meaningless. Focus on content quality and relevance. 🚫 No scripts. Authenticity wins. 🚫 Don't choose creators"  
[X Link](https://x.com/anyuser/status/1903148353585811467)  2025-03-21T18:15Z 44.4K followers, 29.6K engagements


"🚨 Obvis influencer program didnt just scale it became a full-blown moat. Want to know how we did it We built a system where 100+ brand ambassadors and 30+ long-term creator partners were posting about us daily. ❌ No upfront payments. ❌ No flaky one-offs. ❌ Just a steady stream of UGC that actually moved product. Most brands gamble on influencer marketing. They pay big upfront fees only get one-and-done posts and develop long-term leverage or longevity. But we took a different route. Instead of chasing creators we built our own influencer Illuminati a structured program that: - Starts with"  
[X Link](https://x.com/anyuser/status/1907417929424965712)  2025-04-02T13:00Z 44.4K followers, 33.9K engagements


"Pulling out your credit card and spending your OWN money on ads will teach you a lot more about running ads than a course will"  
[X Link](https://x.com/anyuser/status/1673723691765489666)  2023-06-27T16:03Z 44.4K followers, 27.6K engagements


"Last year I moved our Meta account to cost caps. It worked. [----] was the biggest most profitable year ever for Obvi. So of course I'm trying something new in 2025: bid caps. (No they arent the same thing.) Heres why Ive decided to take the plunge"  
[X Link](https://x.com/anyuser/status/1875195414133264578)  2025-01-03T15:00Z 44.4K followers, 36.9K engagements


"Meta: Trust the algorithm we know who your customer is better than you do. Also Meta serving me this ad:"  
[X Link](https://x.com/anyuser/status/1717932794196660426)  2023-10-27T15:54Z 44.4K followers, 36.1K engagements


"The sweet spot for us when it comes to creative testing has always been around 30-50 creatives a week. But with creative diversity being more important than ever - were now doing it with a lot more intention and direction. And by following a specific bulletproof process. 🧵"  
[X Link](https://x.com/anyuser/status/1749576413840367722)  2024-01-22T23:34Z 44.4K followers, 46.4K engagements


"From October [----] till now we successfully dropped our CAC by 55%. 📉 What did we do We focused on [--] core things. 📝 Landing Pages 📸 Creatives 💰 Offers What do I think really moved the needle ✅ Landing Pages. Here is what we did. 👇"  
[X Link](https://x.com/anyuser/status/1532030139239915521)  2022-06-01T16:03Z 44.4K followers, [---] engagements


"Weve seen that static ads work better for us than video So I wanted to share some of the static ad formats you should be running and ones that are our biggest winners"  
[X Link](https://x.com/anyuser/status/1806693969809551674)  2024-06-28T14:19Z 44.4K followers, 62.1K engagements


"The biggest Meta issue we faced at Obvi is something Ive never seen anyone talk about. It took us weeks to diagnose and a year to fix. And It wasnt about our ads or landing pages or any of that typical stuff. I want to share the story in case it can help anyone else struggling with poor performance 🧵"  
[X Link](https://x.com/anyuser/status/1869102766981104078)  2024-12-17T19:30Z 44.4K followers, 108.9K engagements


"The larger the agency the worse results youll get"  
[X Link](https://x.com/anyuser/status/1661069973735784453)  2023-05-23T18:01Z 44.4K followers, 43.3K engagements


"Im pulling back the curtains on my WINNING ads. I havent seen any brand founder or marketer do this before so Ill be the first. In this video Ill walk through our winning ad creatives how Im going to iterate them - and how you can benefit from the learnings too. These [--] minutes cost me $78382 in ad spend - but you can get the learnings for free"  
[X Link](https://x.com/anyuser/status/1744376542061350926)  2024-01-08T15:12Z 44.4K followers, 38.3K engagements


"Your bad data is costing you millions But It doesnt have to. Ive created this resource with everything you need to remove the blindfold fix your tracking and capture the data you need to drive your brand forward. Like RT & comment data and Ill DM it to you"  
[X Link](https://x.com/anyuser/status/1797609017235104004)  2024-06-03T12:39Z 44.4K followers, 27.6K engagements


"Setting up ads on Meta has never been more frustrating and annoying than right now"  
[X Link](https://x.com/anyuser/status/1891963230072737815)  2025-02-18T21:29Z 44.4K followers, 22.8K engagements


"Just a personal life update. I asked the love of my life to marry me. That is all. @forummm16"  
[X Link](https://x.com/anyuser/status/1499083146880589827)  2022-03-02T18:04Z 44.4K followers, [---] engagements


"Weve finally found stability again with Facebook and are back to spending 20k a day How Creative Testing. I go over our testing process on this weeks episode of Adspend with @codyplof @rabahrahil @triplewhale Show some love on this tweet and well drop the episode early"  
[X Link](https://x.com/anyuser/status/1503367198471032835)  2022-03-14T13:47Z 44.4K followers, [---] engagements


"How about you fix your shit in [----] first"  
[X Link](https://x.com/anyuser/status/1930001766445453764)  2025-06-03T20:40Z 44.4K followers, 21.1K engagements


"The Facebook Ads Manager app for your phone has to be top [--] worst apps in the world"  
[X Link](https://x.com/anyuser/status/1828416094370955344)  2024-08-27T12:55Z 44.4K followers, 19.4K engagements


"I use ChatGPT to save tremendous amounts of time in 80% of my day-to-day work as a CMO of a 8-fig DTC brand. Im no AI influencer - but I think I've learned a thing or two. If this post gets [---] likes - Im locking myself in this weekend and writing a playbook for yall"  
[X Link](https://x.com/anyuser/status/1644413001053741075)  2023-04-07T18:53Z 44.4K followers, 19.3K engagements


"My mood is 100% correlated to ad performance"  
[X Link](https://x.com/anyuser/status/1792958501863694848)  2024-05-21T16:39Z 44.4K followers, 20K engagements


"Lost $400 in AC. Lost $10k in [--] hour with Meta. @Meta @MetaforBusiness"  
[X Link](https://x.com/anyuser/status/1650141638184894465)  2023-04-23T14:16Z 44.4K followers, 114.6K engagements


"Got humbled extremely fast. I've been building our landing pages on Shogun this past year and I thought they were great. Our graphic designer took our best-performing landing page and wanted to make it look "nicer". AOV is up 30% CVR is up 10% Keep testing I guess 🫠"  
[X Link](https://x.com/anyuser/status/1592189536339390464)  2022-11-14T16:15Z 44.4K followers, [---] engagements


"Two weeks ago I created an ad that: - Spent $200000+ - Had a hook rate of +50% - Outperformed everything else in the account I did it using the CCS-Mashup Formula Heres how I did it and how you can do it too Bookmark this"  
[X Link](https://x.com/anyuser/status/1677383721287032836)  2023-07-07T18:26Z 44.4K followers, 82.5K engagements


"Steal our affiliate marketing process and strategy from A to Z A lot of people ask us how were managing thousands of affiliates at Obvi & Coffee Over Cardio So thats what Ill show you in this video-breakdown of our entire process👇👇 PS: Do you like this style of content"  
[X Link](https://x.com/anyuser/status/1719391890250862867)  2023-10-31T16:32Z 44.4K followers, 50.2K engagements


"Been running a really cool A/B test on our site for the last week and here is what we're seeing so far. - 46% increase in conversion rate - 44% increase in revenue per session Let me know if you want me to start sharing our AB tests winners losers stats etc"  
[X Link](https://x.com/anyuser/status/1559999355645460482)  2022-08-17T20:23Z 44.4K followers, [---] engagements


"I WISH I had the confidence these "influencers" do. Just spoke with a TikTok "Influencer" with 100k followers. Averages under 10k views a video. Maybe [--] comments per video. Wants $3000 for a post. THAT'S A $300 CPM. I am in the wrong profession clearly"  
[X Link](https://x.com/anyuser/status/1552757639817609219)  2022-07-28T20:47Z 44.4K followers, [---] engagements


"Day [--] of TikTok Ads Day [--] - CPA $175 Day [--] - CPA $45 Day [--] - CPA $41 Day [--] (Today so far) - $35 As per @codyplof suggestion I took our winners tossed them into another campaign and running to the recommended interests. The daily budget is now at $3k. I love TikTok"  
[X Link](https://x.com/anyuser/status/1507382340288397317)  2022-03-25T15:42Z 44.4K followers, [---] engagements


"If another Influencer tells me they charge $5k for a TikTok when they've gotten 1k views on their last [--] videos. I am calling the police"  
[X Link](https://x.com/anyuser/status/1673427283330097153)  2023-06-26T20:25Z 44.4K followers, 43K engagements


"One of my new favorite follows no doubt about it. But one nuance here I highly recommend people thinking about is how the algorithm has changed post Andromeda. Before it made sense to take take an angle create 3-5 ads and test them in a single ad set. Then pull out the winner. The new algorithm wants more variables and less overlap. So if you have weekly creative sprints lets say you have 30-45 new ads to test Instead of 8-9 ad sets with 4-5 ads in each ad set. Give meta [--] ad sets with 10-15 ads in them all different formats different angles different messaging. Gives Meta more variables to"  
[X Link](https://x.com/anyuser/status/1947056811296661851)  2025-07-20T22:11Z 44.4K followers, 61.4K engagements


"This is how you should test your product. Come up with [--] different angles for your product. For each angle make [--] different ads. Either videos or statics you can also mix them doesnt really matter. Create a generic landing page. Set up a CBO with [--] adsets (1 per angle) and add [--] ads per adset. Budget: minimum $100. If your AOV $50 go higher or let it run longer. Let it run for at least [--] days but preferably [--] days. Then check which angle performed best. If none of the angles show traction rinse and repeat with [--] new angles. If one angle shows traction double down on it. Create [--] new adsets"  
[X Link](https://x.com/anyuser/status/1945588694615986446)  2025-07-16T20:57Z 12.9K followers, 98.5K engagements


"Black Friday is over but [----] is nearly here. That means its time to start thinking about the new year New angles. New hooks. New formats. New ads. Ive already started to build my swipe file for [----]. Its [--] of the best static ads Ive found at @creativeosHQ so far. Need some inspiration for Q5 Comment Swipe below and Ill DM you the link 👇🏽 #CreativeOSPartner"  
[X Link](https://x.com/anyuser/status/1869420028002513019)  2024-12-18T16:30Z 44.4K followers, 41.1K engagements


"This year alone I've run 50+ A/B tests for my e-commerce brand's site And I'm sharing [--] results that surprised me and might go against some CRO 'best practices' 👀 Including. ❌ [--] winners that we rejected ✅ A loser that we published anyway Let's see what they are 👇🧵"  
[X Link](https://x.com/anyuser/status/1574807315428954123)  2022-09-27T17:04Z 44.4K followers, [---] engagements


"Todays Hormozi event was a masterclass in marketing How to build hype How to create urgency How to make a great offer How to build a strong brand and reputation How to keep people coming back for more How to retain attention Study this guy"  
[X Link](https://x.com/anyuser/status/1692960236053696896)  2023-08-19T18:02Z 44.4K followers, 26.6K engagements


"In [--] weeks weve seen a 7% uplift in checkout and almost a $5 increase in revenue per order We wanted to test if we could increase our CLV with our loyal customers (2+ orders) by using @PrettyDamnTweet to offer discounted priority shipping at checkout for their 3rd order Mind you this has only been from the last [--] weeks so if it keeps up Could be huge. Ill update with the final results in a month or so - stay tuned"  
[X Link](https://x.com/anyuser/status/1775203581811138999)  2024-04-02T16:48Z 44.4K followers, 25.9K engagements


"For the next [--] hours Im sharing a MASSIVE value bomb with yall. That is: Our [--] most-used marketing resources at Obvi Two ways to get it: 1) Sign up for our newsletter: 2) Retweet + comment Value bomb and Ill DM it to you (must be following) http://www.chewonthis.io/newsletter http://www.chewonthis.io/newsletter"  
[X Link](https://x.com/anyuser/status/1647692033757179904)  2023-04-16T20:02Z 44.4K followers, 55.8K engagements


"Some shitty stats.👇 After the iOS [----] update. ❌ CAC went from $30 to $93 ❌ Monthly Adspend Dropped from $600k to $250k After re-working our ENTIRE strategy we were able to cut CAC in half and continue scaling in a post-iOS [----] world. Want to know what we did👇"  
[X Link](https://x.com/anyuser/status/1615758367133147136)  2023-01-18T17:09Z 44.4K followers, 79.2K engagements


"The Answer [---]. A 9% hit rate. So if you wonder why people talk about creative volume being key to scaling on Meta. We tested around [----] new ads last year. Can you guess how many of them were actual winners We tested around [----] new ads last year. Can you guess how many of them were actual winners"  
[X Link](https://x.com/anyuser/status/1879899242787164309)  2025-01-16T14:31Z 44.4K followers, 39.7K engagements


"We tested around [----] new ads last year. Can you guess how many of them were actual winners"  
[X Link](https://x.com/anyuser/status/1879275297964712401)  2025-01-14T21:12Z 44.4K followers, 65.9K engagements


"Why do I feel like Q1 earnings are about to slap"  
[X Link](https://x.com/anyuser/status/1781166844272927099)  2024-04-19T03:44Z 44.4K followers, 50.6K engagements


"Our AppLovin spend is 33% of our total spend right now At a 50% better efficiency than Meta. So. is it Meta. or the consumer. 🤔"  
[X Link](https://x.com/anyuser/status/1859973601895805337)  2024-11-22T14:53Z 44.4K followers, 92.1K engagements


"Just got this from our Meta rep - they're launching Signals Gateway basically their version of a Customer Data Platform (CDP). Havent tried it at Obvi but heres what Meta is saying about it It's a data hub that lets you: - Collect data from multiple sources - Build custom audiences - Share data across channels (not just Meta) The big difference It runs on YOUR servers not Meta's. Most interesting: They built a new first-party pixel that's supposedly less vulnerable to browser blocks & iOS restrictions. Meta's internal testing claims a 23% CPA improvement when used with CAPI + regular pixel."  
[X Link](https://x.com/anyuser/status/1895177854481993946)  2025-02-27T18:23Z 44.4K followers, 23.5K engagements


"30k on my 30th birthday. Feeling absolutely blessed today. Thank you to everyone who follows. Thank you for allowing me to share my passion with you. Thank you 🙏❤"  
[X Link](https://x.com/anyuser/status/1720851708748632159)  2023-11-04T17:13Z 44.4K followers, 13.9K engagements


"Yeah idk UGC created by creators havent worked for us in months. UGC created by customers have. Do with that information what you will"  
[X Link](https://x.com/anyuser/status/1742225350220792254)  2024-01-02T16:44Z 44.4K followers, 37.1K engagements


"6 months in the making and it's FINALLY here🤯 @obviceo & I always toyed around with starting our own podcast but struggled on how to make it different. But I think we nailed it. 🎥 Introducing "Chew On This" Podcast 30-Minute Digestible Episodes to Chew On All Things DTC🧵👇"  
[X Link](https://x.com/anyuser/status/1583524321565106178)  2022-10-21T18:23Z 44.4K followers, [---] engagements


"Take 5% of your budget. Take your top performers. Launch a campaign optimizing for add to carts or initiate checkouts. Exclude as much as you possibly can. Let this run. Keep cycling in winners from your other campaigns. Keep an eye on blended performance. Thank me later"  
[X Link](https://x.com/anyuser/status/1981026474502013388)  2025-10-22T15:54Z 44.4K followers, 18.2K engagements


"It's always the ads with a misspelling that are doing the best"  
[X Link](https://x.com/anyuser/status/1506006111282999298)  2022-03-21T20:33Z 44.4K followers, [---] engagements


"We're at 1k visitors rn. Please pray this holds through the weekend. [--] like = [--] prayer Thank you love you"  
[X Link](https://x.com/anyuser/status/1961243954269085745)  2025-08-29T01:46Z 44.4K followers, 19.8K engagements


"Starting a new brand from scratch is tough. Resources are limited You cant spread yourself too thin. and you have no historical data This is how I would approach my first month as the CMO of a new brand 👇👇"  
[X Link](https://x.com/anyuser/status/1673394506165526554)  2023-06-26T18:15Z 44.4K followers, 63.2K engagements


"If I were to start a side hustle to make some extra cash I would 100% start by launching a product on TikTok Shop. Here's EXACTLY how I would do it in [--] Steps. Like and BM this if you find it useful. Step 1: Spot Whats Already Crushing It - Id start by looking at whats trending on TikTok Shop right now. - My personal rule Pick something you can immediately SHOW working in a video. Instant proof = instant attention. Step 2: Dig Into The Reviews - Once Ive found a few trending products Id do some research into the TikTok Shop reviews and if available the Amazon reviews. - But heres the trick:"  
[X Link](https://x.com/anyuser/status/1956037296513232964)  2025-08-14T16:56Z 44.4K followers, 57K engagements


"Ive spent over $300000 on this single ad and its not showing ANY signs of slowing down I want you to steal it. If you can nail this format you'll print money like its going out of style. Here's the creative and here's exactly why it's crushing: Before we get into why this works you need to hear the story behind it And remember - this is EXACTLY why analyzing comments reviews and listening to your customers is so important. On one of our previous ads we had this comment: Would this help my FUPA Im not sure if it was supposed to be funny but it had a TON of engagement from other customers And"  
[X Link](https://x.com/anyuser/status/1762216540194349540)  2024-02-26T20:42Z 44.4K followers, 30.1K engagements


""How do I increase my customer LTV and retention rate" That's the most-asked question I've gotten after taking [--] mentorpass calls. If I get [---] likes on this post I'm staying in all weekend to make a FULL breakdown of everything you can do to increase retention and LTV"  
[X Link](https://x.com/anyuser/status/1652010563914850304)  2023-04-28T18:03Z 44.4K followers, 12.4K engagements


"Can someone point me to the nearest cliff. I am so over you this week @MetaforBusiness"  
[X Link](https://x.com/anyuser/status/1651292644113371136)  2023-04-26T18:30Z 44.4K followers, 75.3K engagements


"What's the highest ROI marketing channel that brands overlook the most Word-of-Mouth Marketing 🗣 One problem: It's also one of the hardest channels to scale 😅 I got you though. Here are [--] strategies we nailed down to maximize our revenue from WOM Marketing 👇"  
[X Link](https://x.com/anyuser/status/1559572072199639040)  2022-08-16T16:05Z 44.4K followers, [---] engagements

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