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# ![@Storyboard18_ Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::48653556.png) @Storyboard18_ Storyboard18

Storyboard18 posts on X about india, omnicom, interpublic, acquisition the most. They currently have XXXXXX followers and XXX posts still getting attention that total XXXXX engagements in the last XX hours.

### Engagements: XXXXX [#](/creator/twitter::48653556/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::48653556/c:line/m:interactions.svg)

- X Week XXXXX -XX%
- X Month XXXXXX -XX%
- X Months XXXXXXX +584%
- X Year XXXXXXX +183%

### Mentions: XX [#](/creator/twitter::48653556/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::48653556/c:line/m:posts_active.svg)

- X Week XXX -XXXX%
- X Month XXX -X%
- X Months XXXXX +148%
- X Year XXXXX +282%

### Followers: XXXXXX [#](/creator/twitter::48653556/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::48653556/c:line/m:followers.svg)

- X Week XXXXXX +0.07%
- X Month XXXXXX -XXXX%
- X Months XXXXXX +1.80%
- X Year XXXXXX +3.80%

### CreatorRank: XXXXXXXXX [#](/creator/twitter::48653556/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::48653556/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[finance](/list/finance)  XXXXX% [agencies](/list/agencies)  #134 [countries](/list/countries)  XXXXX% [stocks](/list/stocks)  XXXX% [travel destinations](/list/travel-destinations)  XXXX% [technology brands](/list/technology-brands)  XXXX%

**Social topic influence**
[india](/topic/india) 13.14%, [omnicom](/topic/omnicom) #21, [interpublic](/topic/interpublic) #5, [acquisition](/topic/acquisition) #1222, [gaming](/topic/gaming) 2.92%, [ceo](/topic/ceo) 2.92%, [ai](/topic/ai) 2.92%, [tbwa](/topic/tbwa) #2, [bbdo](/topic/bbdo) #9, [agencies](/topic/agencies) #571

**Top accounts mentioned or mentioned by**
[@omnicom](/creator/undefined) [@journoimran](/creator/undefined) [@akankshan](/creator/undefined) [@cnbctv18news](/creator/undefined) [@maruticorp](/creator/undefined) [@wppmedia](/creator/undefined) [@delshadirani](/creator/undefined) [@interpublicipg](/creator/undefined) [@dentsuglobal](/creator/undefined) [@flutterent](/creator/undefined) [@cnnnews18](/creator/undefined) [@shivanigupta5](/creator/undefined) [@hulnews](/creator/undefined) [@cheilworldwide](/creator/undefined) [@ogilvy](/creator/undefined) [@kantarglobal](/creator/undefined) [@openai](/creator/undefined) [@meeshoofficial](/creator/undefined) [@rediffusionin](/creator/undefined) [@shereenbhan](/creator/undefined)

**Top assets mentioned**
[Flutter Entertainment plc (FLUT)](/topic/$flut) [Omnicom Group Inc. (OMC)](/topic/omnicom-group-inc) [Interpublic Group of Companies Inc (IPG)](/topic/interpublic-group-of-companies-inc) [Microsoft Corp. (MSFT)](/topic/microsoft) [Alphabet Inc Class A (GOOGL)](/topic/$googl) [JPMorgan Chase (JPM)](/topic/jpmorgan-chase) [Citigroup Inc (C)](/topic/citigroup) [Diageo plc (DEO)](/topic/$deo) [British American Tobacco (BTI)](/topic/british-american-tobacco) [Berkshire Hathaway Inc. (BRK.A)](/topic/berkshire-hathaway)
### Top Social Posts
Top posts by engagements in the last XX hours

"Johnson ControlsHitachi Air Conditioning India Limited has announced a rebranding with the company set to change its name to Bosch Home Comfort Group India Limited. Read More: #brand #marketing"  
[X Link](https://x.com/Storyboard18_/status/1968196009336639726)  2025-09-17T06:11Z 19.3K followers, XXX engagements


"📢 Mahindra & Mahindra powers through November with strong growth 🚙 SUV sales jumped XX% YoY to 56336 units driving overall auto sales up XX% to 92670 units. 🛻 Commercial vehicles also climbed XX% while exports rose X% for the month. 📆 AprNov FY26: ✨ Utility vehicle sales hit XXXX lakh units (+18%) ✨ Exports surged XX% to 27241 units 💰 Q2 FY26 earnings: 📈 PAT up XX% to 3673 crore 📊 Consolidated revenue up XX% to 27171 crore 🔺 SUV revenue market share expands XXX bps to XXXX% More details #brand #marketing #automotivesector"  
[X Link](https://x.com/Storyboard18_/status/1995376540662767661)  2025-12-01T06:16Z 19.3K followers, XX engagements


"Reddit users mostly from the ad land slam chaotic communication mass layoffs and culture concerns following the @Omnicom-IPG merger warning clients to rethink partnerships and predicting a talent exodus to rivals. By @akankshan_ #advertising #agency"  
[X Link](https://x.com/Storyboard18_/status/1996440630336336124)  2025-12-04T04:45Z 19.3K followers, XXX engagements


"🔥 Smriti Mandhana Sparked a New Belief in Team India Amol Muzumdar In a candid chat with CNN-News18s @CNNnews18 Shivani Gupta @ShivaniGupta_5  Indian Womens Cricket Team Head Coach Amol Muzumdar shared powerful insights on Smriti Mandhana: 💬 Smriti @mandhana_smriti loves diving into the intricate details of batting. What shes done for Indian cricket in the last XX months is phenomenal. Shes given every person in the team including the support staff the belief to beat the best in the world and become the best in the world. 🌍🏏 ✨ A deep dive into leadership mindset and the rise of a modern"  
[X Link](https://x.com/Storyboard18_/status/1998316955112026428)  2025-12-09T09:01Z 19.3K followers, XXX engagements


"Omnicom reported modest third-quarter revenue growth ahead of its Interpublic merger as higher costs and integration expenses weighed on profits. #Omnicom #IPG #AgencyNews"  
[X Link](https://x.com/Storyboard18_/status/1980839892855992393)  2025-10-22T03:33Z 19.3K followers, XXX engagements


"Celebrating the legendary Piyush Pandey - the architect of Indian advertings soul. Dalip Tahil Ram Madhvani Suhel Seth CVL Srinivas Asian Paints Amit Syngle R Balki Madhukar Parekh - Chairman of Pidilite among others joined the gathering to celebrate the creative icon. #PiyushPandey #advertising"  
[X Link](https://x.com/Storyboard18_/status/1984871698538381335)  2025-11-02T06:34Z 19.3K followers, XXX engagements


"Omnicom Group and Interpublic Group have extended the deadline for their debt exchange offer as the two advertising giants move closer to finalizing their landmark merger by the end of November. Read More: #Omnicom #IPG #InterpublicGroup #AgencyNews #advertising"  
[X Link](https://x.com/Storyboard18_/status/1985315049297055985)  2025-11-03T11:56Z 19.3K followers, XXX engagements


"The @NIPSEAGroup a subsidiary of Japans Nippon Paint Holdings has appointed Sharad Malhotra as Managing Director of Nippon Paint India effective December X 2025. Malhotra currently serves as Senior Vice President. Read More: #CXOMoves #brandmakers"  
[X Link](https://x.com/Storyboard18_/status/1987811394541232261)  2025-11-10T09:15Z 19.3K followers, XX engagements


"Mandeep Sharma Chief Operating Officer (COO) of Cheil India has called it quits. Read More: #CXOMoves #brandmakers @Cheil_Worldwide"  
[X Link](https://x.com/Storyboard18_/status/1988134539412336911)  2025-11-11T06:39Z 19.3K followers, XX engagements


"Cheil South West Asia (SWA) has acquired Social Beat a Chennai-headquartered full-service digital marketing agency to strengthen its foothold in the rapidly expanding digital ecosystem. By @journoImran Read More: @Cheil_Worldwide #adagency #brand #acquisition"  
[X Link](https://x.com/Storyboard18_/status/1988813939069841605)  2025-11-13T03:39Z 19.3K followers, XXX engagements


"Flutter Entertainment the worlds largest online betting and gaming group has sharply criticised Indias blanket ban on real-money gaming under the Promotion and Regulation of Online Gaming Act 2025 calling it a sudden and disruptive regulatory shift that forced an immediate shutdown of its real money gaming operations in the country. Outside of performance during the quarter the enactment of the Promotion and Regulation of Online Gaming Act 2025 forced Junglee and all other operators to immediately cease real-money operations said Peter Jackson CEO of @FlutterEnt By @journoImran Read More:"  
[X Link](https://x.com/Storyboard18_/status/1988870617274495200)  2025-11-13T07:24Z 19.3K followers, 3397 engagements


"Anita Kotwani has moved on from her role as chief client officer dentsu South Asia marking the end of asignificant tenure at dentsu. Kotwani joined dentsu in 2020 as CEO of Carat India guiding the agency through a period defined by shifting client expectations rapid digital acceleration and rising competition. Read More: #CXOMoves #brandmakers @dentsu_global"  
[X Link](https://x.com/Storyboard18_/status/1989259453015924908)  2025-11-14T09:09Z 19.3K followers, XX engagements


"The Hutch Dog: A 2003 icon that changed Advertising 🐾📺 Remember the unforgettable 2003 Hutch ad (@Ogilvy) where a cute pug followed a young boy That moment became an instant hit and the Hutch dog soon became a symbol of the brands success. 🐶❤ The pugs fame soared so high that its price tag went from Rs 7000 to Rs 35000 and pugs were affectionately dubbed the Hutch dog. In 2005 the iconic pug Cheeka became the most downloaded wallpaper for Hutch customers. Though the ads were a massive hit in India they didnt make as much of an international impact. But for fans those adorable moments in"  
[X Link](https://x.com/Storyboard18_/status/1989294743537524790)  2025-11-14T11:30Z 19.3K followers, XX engagements


"It is to be noted that media research firm TAM a joint venture between Nielsen @nielsen (USA) and Kantar @KantarGlobal (UK) had applied for a license as a ratings and audience measurement body with the MIB. By @journoImran Read More: #Nielsen #TAM #Ratings #television"  
[X Link](https://x.com/Storyboard18_/status/1991400814561358157)  2025-11-20T06:58Z 19.3K followers, XXX engagements


"Ogilvy Group Indonesia has appointed Kapil Arora as its chief executive officer effective January X 2026. Arora succeeds Sieg Penaverde who was stepping down from his position after six years in order to pursue a new opportunity. Read More: #CXOMoves #brandmakers @Ogilvy"  
[X Link](https://x.com/Storyboard18_/status/1991493784727892422)  2025-11-20T13:08Z 19.3K followers, XX engagements


"The Enforcement Directorate (ED) has arrested Ushik Gala promoter of the Suumaya Group of companies in a significant escalation of its money laundering investigation involving Suumaya Industries Limited Dentsu Communications India Private Limited and others. By @journoImran Read More: #advertising #agencynews @dentsu_global"  
[X Link](https://x.com/Storyboard18_/status/1991514718264259076)  2025-11-20T14:31Z 19.3K followers, XXX engagements


"The European Commission has approved unconditionally under the EU Merger Regulation the proposed acquisition of Interpublic Group of Companies Inc. (IPG') by Omnicom Group Inc. (Omnicom'). #advertising #agencynews @InterpublicIPG @Omnicom"  
[X Link](https://x.com/Storyboard18_/status/1992926917574746531)  2025-11-24T12:02Z 19.3K followers, XXX engagements


"Flutter Entertainment the worlds largest online betting and gaming group and the parent company of Junglee Games has laid off nearly XXX employees across its Delhi and Bengaluru offices following the forced closure of real-money gaming operations in India. By @journoImran Read More: #gaming #Onlinegaming @FlutterEnt"  
[X Link](https://x.com/Storyboard18_/status/1993166102655123577)  2025-11-25T03:53Z 19.3K followers, XXX engagements


"Omnicom and the Interpublic Group (IPG) secured the final regulatory approval needed for their landmark merger on Monday after the European Commission granted unconditional antitrust clearance for Omnicoms $XXXXX billion acquisition of its longtime rival. More Details: #advertising #agencynews"  
[X Link](https://x.com/Storyboard18_/status/1993198038463266870)  2025-11-25T06:00Z 19.3K followers, XXX engagements


"Two major British advertising groups S4 Capital Group and M&C Saatchi have lowered their full-year revenue and profit forecasts underscoring growing stress across the global marketing landscape. #advertising #adagency"  
[X Link](https://x.com/Storyboard18_/status/1993537777414390094)  2025-11-26T04:30Z 19.3K followers, XX engagements


"The WAVES Film Bazaar and the International Film Festival of India (IFFI) in collaboration with LTIMindtree unveiled the AI Film Festival and Cinema AI Hackathon at the 56th edition of IFFI in Goa on Wednesday. Read More: #AI #filmfestival"  
[X Link](https://x.com/Storyboard18_/status/1993549665472856413)  2025-11-26T05:17Z 19.3K followers, XX engagements


"Singapore London and Hong Kong have emerged as the worlds most expensive cities for affluent households in 2025 while Mumbai has once again secured its position as the only Indian city in the global ranking according to the Julius Baer Global Wealth and Lifestyle Report 2025. Read More: #Mumbai #expensivecity"  
[X Link](https://x.com/Storyboard18_/status/1993651288806924375)  2025-11-26T12:01Z 19.3K followers, XXX engagements


"Omnicoms takeover of Interpublic Group (IPG) closes the final chapter on one of the oldest holding companies as years of structural pressures shifting client economics and regulatory scrutiny push IPG into consolidation with significant implications for Indias advertising market. Read More: #advertising"  
[X Link](https://x.com/Storyboard18_/status/1993899359185109402)  2025-11-27T04:27Z 19.3K followers, XXX engagements


"Omnicom closed its all-stock acquisition of Interpublic Group (IPG) this week ending the companys 20th-century arc as a holding company and accelerating a consolidation that was long inevitable as scale data platforms and regulatory scrutiny reshaped global advertising. Read More: #advertising @Omnicom"  
[X Link](https://x.com/Storyboard18_/status/1993914590867189958)  2025-11-27T05:27Z 19.3K followers, XXX engagements


"With $XXX million in cost synergies driving aggressive restructuring the merged global giant places DDB Mudra BBDO India TBWA India McCann Worldgroup India FCB Group India and MullenLowe Lintas Group under intense scrutiny. Leadership stability or the lack of it may determine which agencies are protected and which risk consolidation. By @akankshan_ #AgencyNews #OmnicomIPG #OmnicomIPGmerger"  
[X Link](https://x.com/Storyboard18_/status/1993948783927841220)  2025-11-27T07:43Z 19.3K followers, XXX engagements


"As the dust settles on the OmnicomIPG merger the global advertising ecosystem is bracing for its aftershocksranging from leadership churn to widespread restructuring. Nobody is better positioned to interpret these shifts thanSir Martin Sorrell Founder and Executive Chairman of S4 Capital Group. See what he said 🔥🔥🔥 Details here #agency #advertising"  
[X Link](https://x.com/Storyboard18_/status/1994355348426412295)  2025-11-28T10:39Z 19.3K followers, 1370 engagements


"TheKarnatakaHigh Court has permitted Classic Legends Pvt Ltd co-founded by Boman R Irani of the Rustomjee Group alongside Mahindra & Mahindra to continue using the Yezditrademarkfor its motorcycles after a Division Bench set aside a 2022 single-judge order that had barred the company from doing so. Read More: #bikes #trademark"  
[X Link](https://x.com/Storyboard18_/status/1995398491452088785)  2025-12-01T07:44Z 19.3K followers, XX engagements


"In a major leadership shift following Omnicoms acquisition of Interpublic Group (IPG) last week FCBs Global CEO Tyler Turnbull is set to be appointed as the CEO of McCann Worldgroup replacing Daryl Lee who has held the position since 2022. Read More: #advertising #agency"  
[X Link](https://x.com/Storyboard18_/status/1995464486803882027)  2025-12-01T12:06Z 19.3K followers, XXX engagements


"BREAKING NEWS 🚨🚨 Omnicom @Omnicom announces the leadership and structure of its newly merged networks with IPG. DDB and MullenLowe will be absorbed into the TBWA network. FCB DDB and MullenLowe will cease to exist. All entities bearing the IPG name including IPG Health and IPG Mediabrands have been retired. #AgencyNews #BrandMakers #Advertising"  
[X Link](https://x.com/Storyboard18_/status/1995477890318958604)  2025-12-01T12:59Z 19.3K followers, XXX engagements


"The coming together of Omnicom and Interpublic Group (IPG) the most far-reaching consolidation the global advertising market has ever witnessed has set off a sweeping leadership overhaul in India. Take a look @mccann_mw @Omnicom @BBDOWorldwide #AgencyNews #Advertising"  
[X Link](https://x.com/Storyboard18_/status/1995704086440845553)  2025-12-02T03:58Z 19.3K followers, XXX engagements


"Meet the new global leadership team steering Omnicom Group after its blockbuster takeover of IPG. A reshaped creative and media powerhouse is taking form. Read More: #AdvertisingNews #AgencyNews #BrandMakers"  
[X Link](https://x.com/Storyboard18_/status/1995704474967703933)  2025-12-02T03:59Z 19.3K followers, XXX engagements


"As Omnicom retires iconic global agency brands and announces 4000 job cuts post its $13bn IPG acquisition Indias advertising ecosystem confronts its most disruptive reset in decades: shaking foundation brands triggering leadership realignments and exposing a seismic shift from creative craft to media-and-AI dominance. @_SandeepGoyal_ - @RediffusionIN @Banginthemiddle @ashishbhasin1 By @akankshan_ #Omnicom #IPG #Advertising #AgencyNews #AdvertisingNews"  
[X Link](https://x.com/Storyboard18_/status/1995708699189674138)  2025-12-02T04:16Z 19.3K followers, XXX engagements


"Apple @Apple announced that John Giannandrea who has led the companys AI efforts since 2018 is stepping down and will leave the organisation after serving as an adviser until spring. His role will now be taken over by Amar Subramanya a senior Microsoft @Microsoft executive with a 16-year tenure at Google where he most recently headed engineering for the Gemini Assistant. Read More: #CXOMoves #BrandMakers"  
[X Link](https://x.com/Storyboard18_/status/1995714969787400529)  2025-12-02T04:41Z 19.3K followers, XX engagements


"Kotak Mahindra Bank: The Story Behind the Name 🏦✨ In a candid chat with CNBC-TV18 @CNBCTV18News @ShereenBhan Uday Kotak @udaykotak shared how a chance meeting with Anand Mahindra @anandmahindra in 1985-86 shaped the banks journey: 🤝 Anand Mahindra then GM - Commercial at Mahindra Ugine Steel became a shareholder after Kotak offered competitive financing to his suppliers. Kotak wanted both family names on the signboard inspired by global financial institutions like Goldman Sachs and JP Morgan where founders names symbolized trust and credibility. The rest as they say is history. 📖"  
[X Link](https://x.com/Storyboard18_/status/1995737052361752954)  2025-12-02T06:09Z 19.3K followers, XXX engagements


"As Omnicom retires MullenLowe globally and folds DDB into TBWA industry experts question whether preserving the Lintas name is a strategic revival rooted in legacy and trust or just nostalgia with a limited shelf life. By @akankshan_ Naresh Gupta - Bang In The Middle Azazul Haque - @Creativeland Dr. Sandeep Goyal - @RediffusionIN #advertising"  
[X Link](https://x.com/Storyboard18_/status/1996064226184736843)  2025-12-03T03:49Z 19.3K followers, XXX engagements


"Omnicom Advertising CEO Troy Ruhanen said the decision to consolidate the groups creative networks to BBDO TBWA and McCann became unavoidable once leadership examined where its agencies were strongest and most relevant to global clients. #advertising @Omnicom"  
[X Link](https://x.com/Storyboard18_/status/1996157337502118055)  2025-12-03T09:59Z 19.3K followers, XXX engagements


"Swiggy is preparing to raise as much as Rs XXX billion ($1.1 billion) from institutional investors as early as next week. The food delivery platform has shortlisted Citigroup Inc. JPMorgan Chase & Co. and Kotak Mahindra Capital Co. to manage the share sale. Read More: #brand #Marketing #IPO @Swiggy"  
[X Link](https://x.com/Storyboard18_/status/1996433911900234139)  2025-12-04T04:18Z 19.3K followers, XXX engagements


"Junglee Games has announced a major leadership transition elevating co-founder Kapil Rathee to Chief Executive Officer as part of Flutter Entertainments broader Asia Pacific strategy. Read More: #CXOMoves #brandmakers"  
[X Link](https://x.com/Storyboard18_/status/1996564356625232290)  2025-12-04T12:56Z 19.3K followers, XXX engagements


"The leadership reshuffle triggered by @Omnicom Groups $13-billion acquisition of Interpublic Group (IPG) continues to intensify with Eileen Kiernan Global Chief Executive Officer of IPG Mediabrands confirming her departure as the media network is folded into the newly established Omnicom Media division. Read More: #CXOMoves #brandmakers"  
[X Link](https://x.com/Storyboard18_/status/1996795612021641345)  2025-12-05T04:15Z 19.3K followers, XXX engagements


"Leadership Legacy Inclusion & the Indian Influence in a Global Brand Powerhouse ✨🌍 In this insightful episode of Media Dialogues with Storyboard18 Delshad Irani @delshad_irani sits down with two trailblazing leaders from Diageo Cristina Diezhandino 🌟 Global CMO and Dr. Emma Walker 👩🔬 Johnnie Walkers first-ever female Master Blender. Diezhandino shared a powerful perspective: "Indian culture is premiering the world. We work with really important people in India like Priyanka Chopra for a big Johnnie Walker event in New York. This connects to the larger conversation on inclusivity how the"  
[X Link](https://x.com/Storyboard18_/status/1996821841139454462)  2025-12-05T06:00Z 19.3K followers, XX engagements


"Arthur Sadoun Chairman and CEO @PublicisGroupe commented: "2026 will be a very special year for us as we end our first century." Read More: #AI #advertising"  
[X Link](https://x.com/Storyboard18_/status/1996838796378444026)  2025-12-05T07:07Z 19.3K followers, XX engagements


"In a major realignment of its Indian operations Omnicom Advertising India has clarified that Ulka and Mudra two storied agencies with deep roots in the countrys advertising landscape will now operate under the BBDO Group. Addressing the confusion Omnicom Advertising India told Storyboard18 that Ulka (formerly FCB Ulka) and Mudra (formerly part of DDB Mudra Group) will sit squarely within the BBDO Group as the organisation transitions into its new operating structure. By @journoImran Read More: #advertising"  
[X Link](https://x.com/Storyboard18_/status/1997157020693373086)  2025-12-06T04:11Z 19.3K followers, XXX engagements


"The Centre is examining a significant restructuring of Indias media regulatory framework with @MIB_India pushing to take the broadcasting mandate out of @TRAI purview. Multiple senior industry and government sources told Storyboard18 that discussions are underway at the highest levels and a formal proposal has already been initiated by the ministry. By @journoImran #MIB #TRAI"  
[X Link](https://x.com/Storyboard18_/status/1997876900669362686)  2025-12-08T03:52Z 19.3K followers, XX engagements


"India is set to play a growing role in global advertising expansion over the next two years as digital consumption accelerates and new channels such as gaming attract fresh marketing budgets according to WPP Medias Media 2025 end-of-year forecast. #advertising #gaming #digital @WPP"  
[X Link](https://x.com/Storyboard18_/status/1997897279228039287)  2025-12-08T05:13Z 19.3K followers, XX engagements


"Havas Media Network India has won the integrated mandatefor Tata 1mg a digital healthcare platform following a highly competitive multi-agency pitch. The mandate will be jointly handled by PivotRoots the digital-first agency of Havas Media Network India responsible for Tata 1mgs digital brand marketing and Havas Media India which will oversee the brands traditional media duties. Read More: #brand #marketing #advertising @HavasMediaIN"  
[X Link](https://x.com/Storyboard18_/status/1997908407102439548)  2025-12-08T05:57Z 19.3K followers, XX engagements


"Indias advertising revenue is projected to rise to $XXXXX billion with overall ad growth estimated to climb XXX% in 2026 according to WPP Medias latest report. #advertising #brand #marketing @wppmedia"  
[X Link](https://x.com/Storyboard18_/status/1997921624402850042)  2025-12-08T06:50Z 19.3K followers, XX engagements


"Content-led advertising is taking over the global ad economy 🌍📈 WPP Medias latest forecast shows content-driven ads will make up XX% of global ad revenue in 2025 hitting a massive $663.5B (+7.9% YoY). 📺📉 Linear TV continues to slide down XXX% in 2025 and XXX% in 2026. 📺➡📱 But streaming TV is booming jumping XXXX% in 2025 to $43.9B and XXXX% in 2026. 🏏🔥 Sports rights remain the ultimate battleground. Indias IPL 2028 auction could shift power from broadcasters to deep-pocketed digital giants. 📱💻 Social + digital platforms continue to dominate the content game reaching $413B in 2025"  
[X Link](https://x.com/Storyboard18_/status/1997931926397784311)  2025-12-08T07:31Z 19.3K followers, XX engagements


"The Delhi High Court on Monday witnessed extended arguments over procedural developments in Madison Communications Pvt. Ltd.s challenge to an ongoingCompetition Commission of India (CCI)investigation with Justice Sachin Datta ultimately deciding to list the matter on January XX. By @journoImran Read More: #advertising #agency"  
[X Link](https://x.com/Storyboard18_/status/1997948252671689011)  2025-12-08T08:35Z 19.3K followers, XX engagements


"🚀 @YouTubeIndia 2025: The Year Multilingual + Visual Content Took Over 🎥 Indias content game just LEVELLED UP and YouTubes latest report shows exactly how 👇 🌍 MrBeast added 47M+ Indian subscribers this year alone thanks to X Indian-language audio tracks. 🔁 Multilingual is no longer an option its the default. 💬 XX% of Gen Z watched dubbed or translated videos in 2025. 🎬 From movie trailers like Coolie to creators like Ashish Chanchlani 👉 Simultaneous multi-language releases are the new norm. But thats not all 👀 🎭 Visual-first low-dialogue content is exploding. 📰 Gen Z also turned"  
[X Link](https://x.com/Storyboard18_/status/1997952074164944989)  2025-12-08T08:51Z 19.3K followers, XX engagements


"In a significant leadership reshuffle following the @Omnicom Interpublic Group (IPG) merger veteran advertising leader Nitin Karkare has been appointed Chairman of Ulka Advertising and Executive Director at Omnicom Advertising India. By @journoImran Read More: #CXOMoves #advertising #Brandmakers"  
[X Link](https://x.com/Storyboard18_/status/1997994652050530490)  2025-12-08T11:40Z 19.3K followers, XX engagements


"In an internal email to employees Aditya Kanthy President & Managing Director of @Omnicom Advertising India outlined the roadmap for Ulka as the agency prepares to transition into a new operating structure under the recently formed Omnicom Advertising India network. By @journoImran Read More: #advertising #agency"  
[X Link](https://x.com/Storyboard18_/status/1997995710034391186)  2025-12-08T11:44Z 19.3K followers, XXX engagements


"British American Tobacco has reduced its exposure to ITC Hotels after three of its investment affiliates sold a combined X per cent stake in the company through open-market transactions worth Rs 3856 crore. Read More: #brand #marketing"  
[X Link](https://x.com/Storyboard18_/status/1998011381560557812)  2025-12-08T12:46Z 19.3K followers, XXX engagements


"Amol Muzumdar: The Dream The Role The Mission 🏏 In a chat with CNN-News18 @CNNnews18 's Shivani Gupta @ShivaniGupta_5 India Womens Head Coach Amol Muzumdar reflects on the dream he couldnt fulfil as a player and how coaching India gave it new meaning. All XX players echoed one goal: Win the World Cup. 🏆🔥 #AmolMuzumdar #TeamIndia #WomensCricket #Cricket"  
[X Link](https://x.com/Storyboard18_/status/1998024650580987953)  2025-12-08T13:39Z 19.3K followers, XXX engagements


"KRAFTON Indiahas entered preliminary talks to acquire a minority stake in Indian Premier League (IPL) franchise Rajasthan Royals marking what could be a first-of-its-kind convergence between the countrys booming gaming ecosystem and mainstream sports ownership. Read More: #gaming #onlinegaming @OfficialBGMIIND"  
[X Link](https://x.com/Storyboard18_/status/1998232249817522476)  2025-12-09T03:24Z 19.3K followers, XX engagements


"British-Indian entrepreneur Manoj Badale who controls IPL franchise @rajasthanroyals has reportedly begun early-stage discussions to explore a strategic transaction that could see a majority stake or even a full buyout change hands. Read More: #brand #cricket #IPL"  
[X Link](https://x.com/Storyboard18_/status/1998256078380044320)  2025-12-09T04:59Z 19.3K followers, XX engagements


"PW (PhysicsWallah) has approved fresh investments of Rs XXXXXX crore across three wholly owned subsidiaries --PenPencil Edu Services Finz Fintech and Finz Finance -- along with an additional $X million (approximately Rs XXXX crore) in Dubai-based Knowledge Planet Holding Limited (KPHL). Read More: #brand #marketing @PhysicswallahAP"  
[X Link](https://x.com/Storyboard18_/status/1998275469251060130)  2025-12-09T06:16Z 19.3K followers, XX engagements


"Netflix has assured its global user base that their accounts and viewing experience will remain unchanged for now following its announcement of an $XXXX billion bid to acquire Warner Bros. Discovery (WBD). Read More: #OTT #broadcast @netflix @warnerbros"  
[X Link](https://x.com/Storyboard18_/status/1998283919045853431)  2025-12-09T06:49Z 19.3K followers, XX engagements


"The SACs jury will bring together Indias top creative leaders CMOs platform experts and global category chairsdiverse future-ready and deeply plugged into culture. The work will be judged on: ✨ Creative Bravery ✨ Cultural Impact ✨ Storytelling Depth ✨ Craft & Execution ✨ Innovation ✨ Effectiveness Be part of the inaugural edition. Enter your best work by Jan XX. 📅 Work created between: Jan X Dec XX 2025 Deadline: January XX 2026 #Storyboard18AwardsForCreativity #Storyboard18Awards #Storyboard18 #SACs #Storyboard18Awards #Advertising #CreativityAwards #BrandStorytelling"  
[X Link](https://x.com/Storyboard18_/status/1998325293283688506)  2025-12-09T09:34Z 19.3K followers, XX engagements


"Chaka Sobhani president and global chief creative officer at DDB Worldwide is set to be appointed Global Chief Creative Officer at TBWAWorldwide marking another major leadership shift within Omnicom Group after its $XX billion acquisition of Interpublic Group (IPG) last week. Read More: #CXOMoves #brandmakers"  
[X Link](https://x.com/Storyboard18_/status/1995468203712274877)  2025-12-01T12:21Z 19.3K followers, XXX engagements


"Greg Abel the incoming Berkshire Hathaway chief executive officer is assembling his leadership team as he prepares to take charge of the conglomerate from Warren Buffett starting January following a series of key departures. Read More: #brandmakers #CXOMoves"  
[X Link](https://x.com/Storyboard18_/status/1998240249609326888)  2025-12-09T03:56Z 19.3K followers, XXX engagements


"Shemaroo Entertainment Ltd. has received an order from the Commissioner (Appeals-II) CGST & Central Excise Mumbai directing recovery of alleged inadmissible Input Tax Credit (ITC) worth Rs XXXXX crore along with applicable interest and a penalty equal to the tax amount under Section 74(1) of the CGST Act 2017. Read More: #media #GST #entertainment @ShemarooEnt"  
[X Link](https://x.com/Storyboard18_/status/1998300842479464739)  2025-12-09T07:57Z 19.3K followers, XXX engagements


"Starlink has clarified that the pricing figures that surfaced online for its India residential satellite internet plans were not final or official but the result of a configuration error. The company said it has not yet announced service tariffs for India and is not currently accepting customer orders. By @akankshan_ Read More: #AI #tariff"  
[X Link](https://x.com/Storyboard18_/status/1998332909779144828)  2025-12-09T10:04Z 19.3K followers, XX engagements