# ![@SchmelebeckPPC Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::1224527338135805952.png) @SchmelebeckPPC Collin Schmelebeck | DTC PPC

Collin Schmelebeck | DTC PPC posts on X about $googl, meta, how to, ads the most. They currently have [------] followers and [---] posts still getting attention that total [-----] engagements in the last [--] hours.

### Engagements: [-----] [#](/creator/twitter::1224527338135805952/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1224527338135805952/c:line/m:interactions.svg)

- [--] Week [------] +1,094%
- [--] Month [------] +95%
- [--] Months [-------] +68%
- [--] Year [-------] -33%

### Mentions: [--] [#](/creator/twitter::1224527338135805952/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1224527338135805952/c:line/m:posts_active.svg)

- [--] Month [--] -19%
- [--] Months [--] +8%
- [--] Year [---] -27%

### Followers: [------] [#](/creator/twitter::1224527338135805952/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1224527338135805952/c:line/m:followers.svg)

- [--] Week [------] +0.01%
- [--] Month [------] +0.11%
- [--] Months [------] -0.47%
- [--] Year [------] -0.99%

### CreatorRank: [-------] [#](/creator/twitter::1224527338135805952/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1224527338135805952/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[technology brands](/list/technology-brands)  62% [stocks](/list/stocks)  51% [finance](/list/finance)  24% [social networks](/list/social-networks)  18% [countries](/list/countries)  2%

**Social topic influence**
[$googl](/topic/$googl) #2549, [meta](/topic/meta) 24%, [how to](/topic/how-to) 14%, [ads](/topic/ads) #94, [youtube](/topic/youtube) 12%, [money](/topic/money) 12%, [searches](/topic/searches) #142, [target](/topic/target) 6%, [search](/topic/search) #1620, [facebook](/topic/facebook) 5%

**Top accounts mentioned or mentioned by**
[@itsfinlayw](/creator/undefined) [@quraaix](/creator/undefined) [@menachemani](/creator/undefined) [@dgppc21](/creator/undefined) [@davidkyle](/creator/undefined) [@runtraffic](/creator/undefined) [@pagedeck](/creator/undefined) [@abircpa](/creator/undefined) [@shopiatorops](/creator/undefined) [@borzoination](/creator/undefined)

**Top assets mentioned**
[Alphabet Inc Class A (GOOGL)](/topic/$googl) [Shopify Inc (SHOP)](/topic/$shop)
### Top Social Posts
Top posts by engagements in the last [--] hours

"these ads will outperform your UGC AI crap all day everyday"  
[X Link](https://x.com/SchmelebeckPPC/status/2022688290898669902)  2026-02-14T15:04Z 50.4K followers, [----] engagements


"why isn't your CAC dropping during a sale/promo highly likely your TOF CPCs have increased with smart bidding +20% CVR is wiped out by a +20% CPC increase congrats [--] options. #1 - Chad scale with mCPC to control inflation #2 - Seasonality adjustments (may control inflation)"  
[X Link](https://x.com/SchmelebeckPPC/status/2022718485944742051)  2026-02-14T17:04Z 50.4K followers, [---] engagements


"99% of marketers don't understand how smart bidding actually works Most ad buyers think doubling their budget = doubling their results. WRONG. Here's the truth: Smart Bidding isn't built for linear scaling. Let's say you're spending $100/day and getting [---] impressions. That means that spending $200/day should get you [---] impressions right Wrong Google doesnt work that way. Instead of showing your ads to everyone it focuses on a small pool of users most likely to convert. For example: If your market has [----] people spending $100/day might show your ads to just 10% of them (100 people). Now if"  
[X Link](https://x.com/SchmelebeckPPC/status/2022763030963196172)  2026-02-14T20:01Z 50.4K followers, [---] engagements


""why does my ROAS dip when I scale" the depressed ROAS will be for however long the increase in TOF traffic takes to move down to buying intent example - if your cycle is [--] days on average from call to sale then from point of scale to day [--] will likely be a lower return (since we have just inflated the amount of traffic in the TOF stage of awareness/new to the brand) we can try to curve this down by adding in more MOF touch points (ads/content) sending more emails outbound calls etc. but usually this is the natural cycle of a customer and can't be forced by much the inverse happens when we"  
[X Link](https://x.com/SchmelebeckPPC/status/2022807319495725364)  2026-02-14T22:57Z 50.4K followers, [---] engagements


"stop copying competitor product titles they're probably wrong too build titles based on your own search term report data keep testing. keep iterating that's how you win"  
[X Link](https://x.com/SchmelebeckPPC/status/2022882816913260558)  2026-02-15T03:57Z 50.4K followers, [---] engagements


"More so as a true scaling strategy If you can scale with exact target bidding and its confirmed not warm traffic keep going all the way and ride it out If however you notice low % of new traffic or higher returning customers / overlap from meta you need to allow smart bidding to go true prospecting and move away from the highest intent % of traffic its going after currently https://twitter.com/i/web/status/2021309309536141670 https://twitter.com/i/web/status/2021309309536141670"  
[X Link](https://x.com/SchmelebeckPPC/status/2021309309536141670)  2026-02-10T19:44Z 50.4K followers, [--] engagements


"how to use Claude [---] to write negative keyword lists in [--] seconds that used to take me [--] hours here's the exact prompt that can save you multiple hours next month Prompt: "I'm running Google Ads for product. My keyword is keyword in broad match. I'm targeting awareness searches. Generate a comprehensive negative keyword list including: Informational queries (how to what is why does) Job-seeking queries (salary career jobs hiring) Free alternatives (free download open source) Wrong audience (for kids for students cheap budget) Competitor brand names list them Any other irrelevant modifiers"  
[X Link](https://x.com/SchmelebeckPPC/status/2021328580639326489)  2026-02-10T21:01Z 50.4K followers, [----] engagements


"don't be a dumb stop optimizing for google channel ROAS we all see the agency guru ROAS screenshots on Twitter and then you get the broccoli hair bros promising 10x+ ROAS over DMs but if ROAS is your North Star you're never going to actually scale there are [--] main problems: Problem #1 - Its Easily Manipulated how there are many ways to do it but the main [--] issues i see: 1) only spending on warm traffic (or too much of your budget %) 2) aggressively cutting spend after prospecting allowing the sales cycle to occur It might look good in the short term but can damage your brand long-term since"  
[X Link](https://x.com/SchmelebeckPPC/status/2021418936961794518)  2026-02-11T03:00Z 50.4K followers, [---] engagements


"the fundamental issue for ecom brands who come from Meta and try to scale on Google not understanding different contextual buyer behavior based on the different networks inside the channel"  
[X Link](https://x.com/SchmelebeckPPC/status/2021570434043613601)  2026-02-11T13:02Z 50.4K followers, [---] engagements


"How to use retargeting on Google Ads There are [--] main strategies: [--]. General [--]. Specific Your choice will depend on your traffic volume and audience size. Let's get into each. 1/ General (Low Traffic) If you spend $100/day your audience might be too small to target individual product pages. Keep it simple: Retarget all website visitors who havent converted yet Show ads within a [--] [--] or 30-day window Offer a discount (e.g. 10%) to encourage conversions 2/ Specific (High Traffic) If you spend $1000/day you can target specific audiences for each product. Create separate audiences for each key"  
[X Link](https://x.com/SchmelebeckPPC/status/2021584515278459087)  2026-02-11T13:58Z 50.4K followers, [---] engagements


"some Technical Google Ads Alpha that was dropped in this podcast: Smart Bidding Data Thresholds Key number: [--] conversions per 30-day period is the target for smart bidding to function well However Google aggregates learning across your conversion tracking ID so it doesn't have to come from a single campaign Rethink Keywords as "Thematic Signals" Keywords are a means to an end not the end itself. Use keywords to communicate the theme of your ad group to Google For AI Max/broad match: keywords help the model understand "queries about X should go here not there" You don't need to enumerate"  
[X Link](https://x.com/SchmelebeckPPC/status/2021672045868957765)  2026-02-11T19:45Z 50.4K followers, [----] engagements


"each time you optimize for a higher ROAS youre just making it easier for your competitors to steal your future customers"  
[X Link](https://x.com/SchmelebeckPPC/status/2021721415591051515)  2026-02-11T23:02Z 50.4K followers, [---] engagements


"why on earth are you using last-click attribution to make scaling decisions youre not measuring reality youre measuring convenience start being an adult and use FC your best campaigns look bad on paper but are actually driving all your future new customers"  
[X Link](https://x.com/SchmelebeckPPC/status/2021781358465692032)  2026-02-12T03:00Z 50.4K followers, [---] engagements


"the reason you can't scale on Google is because you think funnel sales behavior doesn't apply to you you think you need a 4x on TOF shopping or search but for some reason you totally forget your Meta campaigns are being scaled at 0.5-1x think logically"  
[X Link](https://x.com/SchmelebeckPPC/status/2021901602412802491)  2026-02-12T10:58Z 50.4K followers, [---] engagements


"how to split-test YT Ads placements to unlock profitable scaling before investing in YouTube specific VSLs I'm currently testing Meta winners straight to YouTube to see how they perform for a client Here's [--] weeks of raw data + insights on how we're improving: in our Phase [--] test we took [--] of our best Meta performers (all 9x16 native) and then split them into [--] campaigns with the main variable being the ad format (16x9 vs 9x16) first [--] weeks of results: 9x16 Creatives Spend: $2872 Click Purchases: [--] Click ROAS: 108% Click + View Purchases: [--] Click + View ROAS: 164% 16x9 Creatives Spend:"  
[X Link](https://x.com/SchmelebeckPPC/status/2021947913421893802)  2026-02-12T14:02Z 50.4K followers, [---] engagements


"spending more money on Meta than Google here's how to drop your Google nCAC by 25%-50% in [--] days #1 - send back only new customer purchases + only optimize for them (FC only) #2 - use standard shopping instead of PMAX (Meta is sending too much warm traffic)"  
[X Link](https://x.com/SchmelebeckPPC/status/2021962767641767996)  2026-02-12T15:01Z 50.4K followers, [---] engagements


"$50 vs $120 nCAC on youtube with the same 9x16 meta winner. you need to be tracking and analyzing each step of your funnel especially if you're split-testing in-stream vs shorts (which you should be) front end often looks VERY similar (ATC $/%) backend will be split.examples: #1) ATC to Begin Checkout % will likely be higher on in-stream #2) All Clicks to purchase CVR will could be massive delta between each ad format (in this account we're seeing a 3x higher purchase CVR on IS vs Shorts) don't underestimate the [--] seconds of nurturing BEFORE they can skip on in-stream this is critical for"  
[X Link](https://x.com/SchmelebeckPPC/status/2021977678891688335)  2026-02-12T16:00Z 50.4K followers, [---] engagements


"want to cut your nCAC by 10-30% without losing order volume run a quick test of Broad Match on your TOF Search Ads (this should be a quarterly test against your Exact match or Phrase match control)"  
[X Link](https://x.com/SchmelebeckPPC/status/2022007049903911217)  2026-02-12T17:57Z 50.4K followers, [---] engagements


"how would you scale this campaign to $5k/day in spend background information 1) search campaign 2) max conversions bidding strategy 3) actual CPA is $58. Break even is $60 here are [--] paths forward i would test #1 - Chad Scale - keep it MC and 2x spend - monitor CPC differences / SERP placements / search IS #2 - Safeguard Scale Lite - same as above but do 10-20% budget raises 7-14 days - more safe but will take longer to test/accumulate enough clicks at this "new" spend level to convert -- ex: $1 CPCs at $100/day and you get a 1% conversion rate ---- using this math if you add +$20/day you"  
[X Link](https://x.com/SchmelebeckPPC/status/2022022146999169125)  2026-02-12T18:57Z 50.4K followers, [---] engagements


"burning cash on your YouTube ads youre probably using Meta hooks on Google traffic Big mistake Heres why your Google performance feels like pushing water uphill: Meta hook: Are you tired of problem Google hook: The industry doesnt want you to know this See the difference Google users are actively hunting for solutions. Meta users are passively scrolling past problems When someone lands on your YouTube VSL theyre already in problem-solving mode or ready to be entertained They dont need you to agitate pain points They need you to position yourself as the insider with the real answer This"  
[X Link](https://x.com/SchmelebeckPPC/status/2022037750640419277)  2026-02-12T19:59Z 50.4K followers, [---] engagements


"the fundamental issue for Ecom marketers who come from Meta and try to scale on Google [--] - not understanding different contextual buyer behavior based on the different networks inside the channel [--] - trying to operate an ABO strategy when Google only runs a CBO"  
[X Link](https://x.com/SchmelebeckPPC/status/2022084055567880279)  2026-02-12T23:03Z 50.4K followers, [---] engagements


"how to make $10000/day with search ads for your store [--]. Steal top keywords from competitors [--]. Create 2-4 campaigns based on audience awareness + problem/solution angle [--]. Flood traffic with max clicks or mCPC [--]. Test Comparison LP vs Pre-Sell LP [--]. Profit"  
[X Link](https://x.com/SchmelebeckPPC/status/2022143950719734015)  2026-02-13T03:01Z 50.4K followers, [---] engagements


"How to Manipulate The Google Ads Auction (Advanced Breakdown) knowing Google more than other agencies can be your competitive advantage Lets increase your advantage right now I want to go deep (deep deep) Lets review the main stuff firstthen go into the actual stuff you want to know 😉 What You Should Know: The Google Ads auction is a real-time auction determining which ads are shown on Google Searchthis is what Google tells us: Advertisers bid on keywords that they want their ads to show up for. The advertiser with the highest bid for a keyword will have their ad shown first assuming their"  
[X Link](https://x.com/SchmelebeckPPC/status/2022308793384886425)  2026-02-13T13:56Z 50.4K followers, [----] engagements


"I dropped my YouTube Ads nCAC by 50% in [--] days by turning off the product feed Highly recommend you test turning yours off at the campaign level"  
[X Link](https://x.com/SchmelebeckPPC/status/2022416496832688354)  2026-02-13T21:04Z 50.4K followers, [---] engagements


"advanced google ads optimization tip your competitors aren't doing Go to Keywords tab Columns Quality Score components Then Sort by "Landing Page Exp" Anything "Below Average" = page doesn't match keyword intent Fix the page or pause the keyword Raising bids on low QS = burning money at 2x the cost https://twitter.com/i/web/status/2021313271941431384 https://twitter.com/i/web/status/2021313271941431384"  
[X Link](https://x.com/SchmelebeckPPC/status/2021313271941431384)  2026-02-10T20:00Z 50.4K followers, [---] engagements


"The reason you cant scale You expect your TOF to hit the same efficiency as your MOF/BOF campaigns"  
[X Link](https://x.com/SchmelebeckPPC/status/2022537039405813993)  2026-02-14T05:03Z 50.4K followers, [---] engagements


""i need to follow strict [--] day budget" "can you please pause ads as soon as forecasted budget is met" meanwhile. you're getting lapped from brands that understand how to scale properly and take advantage of peak opportunities in the market"  
[X Link](https://x.com/SchmelebeckPPC/status/2022656328905507011)  2026-02-14T12:57Z 50.4K followers, [---] engagements


"you can't fail if you focus only on: Starting New Customer Journeys High Quality Ad Placements New High Quality Site Visitors Pushing Your "Actual" Best Products Long Term Short Term the rest will fall into place for your Google Ads"  
[X Link](https://x.com/SchmelebeckPPC/status/2022777372857258469)  2026-02-14T20:58Z 50.4K followers, [---] engagements


"advanced search scaling strategy start w/ solution aware keywords find [--] keyword themes (10k/mo searches) launch [--] pinned RSAs testing the [--] main Ad Buyer types single LP reach statistical significance update LP + keywords to reflect buyer type"  
[X Link](https://x.com/SchmelebeckPPC/status/2022521687397536187)  2026-02-14T04:02Z 50.4K followers, [---] engagements


"want a long term scaling play for YouTube grow your subs with ads (great long term play alongside DR YouTube Ads + organic content) run In-Feed ads using Advanced Targeting options inside Demand Gen tip -- great for longer sales cycles"  
[X Link](https://x.com/SchmelebeckPPC/status/2022626907980992766)  2026-02-14T11:00Z 50.4K followers, [---] engagements


"ecom youtube ads test #1 should always be lander focused then audience then creative (and forever ongoing)"  
[X Link](https://x.com/SchmelebeckPPC/status/2022673190561231140)  2026-02-14T14:04Z 50.4K followers, [---] engagements


"heads up the "conversion lag" Google reports on automatically is from the last interaction not first it's much longer than it shows"  
[X Link](https://x.com/SchmelebeckPPC/status/2022732613119844401)  2026-02-14T18:00Z 50.4K followers, [---] engagements


"fix your product feed today to start scaling your shopping ads most people think shopping ads are about bidding strategies and campaign structure wrong if your data feed sucks nothing else matters think about it: when someone searches for your product they see: your image your title your price maybe some reviews that's it you have [---] seconds to stand out from 8+ other options and you're trying to win with a white background product photo and basic title come on here's what actually matters: #1) your main image stop using basic product photos test lifestyle images (real people using it) try"  
[X Link](https://x.com/SchmelebeckPPC/status/2022747431822307644)  2026-02-14T18:59Z 50.4K followers, [----] engagements


"How to Scale to $10k+/Day Ad Spend with YouTube Ads (without relying on Facebook) over the last year Ive gone all-in on YouTube Ads for Ecom brands Ive taken multiple brands from zero to $10k ad spend per day on YouTube alone and heres the thing most (if not all) of your competitors are STILL only relying on Facebook Ads. very few of them if any are even ON youtube let alone scaling into cold traffic this is where you can win and it doesn't have to be hard I know what youre thinking.Facebook is the go-to platform right Well heres the reality while everyones stuck in the Facebook Ads bubble."  
[X Link](https://x.com/SchmelebeckPPC/status/2022838777849450723)  2026-02-15T01:02Z 50.4K followers, [---] engagements


"shared budgets are useless theyre a waste of time and hurt your performance dont be lazy take the time to strategically plan how each campaign should work together to achieve your common goals"  
[X Link](https://x.com/SchmelebeckPPC/status/2022867465945174279)  2026-02-15T02:56Z 50.4K followers, [---] engagements


"If youre testing YouTube ads and recycling past FB winners (9:16) I highly recommend creating 16:9 (even with just an actual blur) Your CAC will thank you"  
[X Link](https://x.com/SchmelebeckPPC/status/2023020222383522107)  2026-02-15T13:03Z 50.4K followers, [---] engagements


"Advanced Google Ads Bidding Hack 👉segment days of the week for best/worst performers do long view + short view to identify trends then test bidding optimizations #1) increase/decrease expected CVR #2) push extra budget example of how i'm doing this for call funnel"  
[X Link](https://x.com/SchmelebeckPPC/status/2023049696177184884)  2026-02-15T15:00Z 50.4K followers, [---] engagements


"started learning from affiliates & DR dropshipping bros over the past [--] months results have never been better stop listening to all the agency guru's on DTC twitter land and grow some hair on your chest with real marketing thats lightyears ahead of this timeline"  
[X Link](https://x.com/SchmelebeckPPC/status/2019596049493684520)  2026-02-06T02:16Z 50.4K followers, [----] engagements


"Google Ads isn't a creativity contest It's a math test And there's only one question that matters: Is your Earnings Per Click higher than your Cost Per Click If EPC CPC you win If EPC CPC you die (unless you're playing an adv LTV game) Every other metric is vanity Here's how most brands mess this up: They optimize CPC down "We got our average CPC from $3.20 to $2.50" Cool. You just bought cheaper lower-intent traffic that converts at 0.8% instead of 2.1%. Your nCAC went UP The real play: Engineer your EPC up so high that you can AFFORD to pay even more per click while your competitors are"  
[X Link](https://x.com/SchmelebeckPPC/status/2021268437327282252)  2026-02-10T17:02Z 50.4K followers, [---] engagements


"daily reminder you can't out media buy a bad post-click experience. (of offer) how did we scale and drop cost per qualified call by over 50% removed the [--] second loading time on the VSL page"  
[X Link](https://x.com/SchmelebeckPPC/status/2022445944311296148)  2026-02-13T23:01Z 50.4K followers, [---] engagements


"how do you know if you can scale into new search markets 1) Can the math math find your target KPI then work backwards to find your fuel spend congrats now you have your cap on cost its all about CVR now ex: $28 AOV + target ROAS is 2x = $14 in Fuel Spend 2) Is there search demand use keyword planner ideally want 10k searches a month best if 100k searches 3) Dig into specific Keyword Costs find 5-10 core keywords you could go after what is the volume and how is the top of page bid estimates 4) Forecast (MOST IMPORTANT PART) use current conversion rates OR create tiered based levels (ex: 2% 3%"  
[X Link](https://x.com/SchmelebeckPPC/status/2022701880397435301)  2026-02-14T15:58Z 50.4K followers, [---] engagements


"RT @MenachemAni: Biggest Unlock for Shopping lies in the datafeed 🔑"  
[X Link](https://x.com/SchmelebeckPPC/status/2023099624546844715)  2026-02-15T18:18Z 50.4K followers, [--] engagements


"@dgppc21 try to segment out specific themes so you can cover horizontal spread Then its a math equation Look at your search IS lost to rank and budget if budget scale if its rank the fastest way is to increase bids better way is improving QS (which horizontal segment helps)"  
[X Link](https://x.com/SchmelebeckPPC/status/1999493600061849855)  2025-12-12T14:56Z 50.4K followers, [--] engagements


"90% of the brands I work with are PRINTING with FB ads But they still come to me saying they NEED Google Ads This is why: Facebook or meta ads are the best way to start an ecom brand Its a VERY VERY different game when you want to scale your ecom BRAND to 7-8 figure months You need a marketing medium that is actually built for scale. but facebook has been working just fine lately Ok nice What happens when: - CPMs hit $100 (coming soon) - Meta bans your account (happens daily) - Your competitors outspend you (already happening) You're not diversified. You're dependent on ZUCK And dependency in"  
[X Link](https://x.com/SchmelebeckPPC/status/2000566521635180885)  2025-12-15T14:00Z 50.4K followers, [----] engagements


"$100M lesson on ads: high ROAS is NOT a win high ROAS is a red flag it means the algorithm found the easiest path to conversions - your brand traffic and returning customers you paid google to take credit for sales you already earned remember this"  
[X Link](https://x.com/SchmelebeckPPC/status/2000657112624476239)  2025-12-15T20:00Z 50.4K followers, [----] engagements


"ecom peepsquestion which one do you actually want Scale Meta Faster 2nd Cold Channel (Google) Scale Meta Faster 2nd Cold Channel (Google)"  
[X Link](https://x.com/SchmelebeckPPC/status/2002098412909703337)  2025-12-19T19:27Z 50.4K followers, [---] engagements


""Our Google Ads don't work" Translation: We just ran Performance Max and told Google to figure it out"  
[X Link](https://x.com/SchmelebeckPPC/status/2004326306687996044)  2025-12-25T23:00Z 50.4K followers, [----] engagements


"Your Google agency says you need better product images to Scale Shopping Ads They're right. What they won't tell you: They could generate it themselves in [--] minutes using AI. But that would require them to learn something new. Easier to blame you and collect their retainer"  
[X Link](https://x.com/SchmelebeckPPC/status/2004688694406762802)  2025-12-26T23:00Z 50.4K followers, [----] engagements


""We're hitting our ROAS targets" Cool. Now show me your new customer count. If its flat Then you're just really good at buying back your existing customers"  
[X Link](https://x.com/SchmelebeckPPC/status/2005700369712877573)  2025-12-29T18:00Z 50.4K followers, [----] engagements


"The best Google Ads accounts look broken for the first [--] days. Because finding new customers always looks worse than recycling existing customers and warm meta traffic"  
[X Link](https://x.com/SchmelebeckPPC/status/2005775874394890618)  2025-12-29T23:00Z 50.4K followers, [----] engagements


"You love Performance Max because you think it's working with the high ROAS Agencies love Performance Max because it requires zero skill and makes their reports look amazing. Google loves Performance Max because it prints money. What nobody's telling you: 60-80% of those conversions are brand searches and retargeting your Meta traffic (aka sales you were going to get anyway) The other 20% You're paying 3X more than you would with proper campaign structure"  
[X Link](https://x.com/SchmelebeckPPC/status/2006138261581033483)  2025-12-30T23:00Z 50.4K followers, [----] engagements


"Amazon's biggest strength on Google Shopping is also their main weakness you can get an edge on AMAZON: Individual products $18 moisturizer White background Race to bottom pricing YOU: Complete solution bundles $67 skincare system Lifestyle imagery + education 3.7X higher AOV Sell solutions not SKUs https://twitter.com/i/web/status/2006500630198890857 https://twitter.com/i/web/status/2006500630198890857"  
[X Link](https://x.com/SchmelebeckPPC/status/2006500630198890857)  2025-12-31T23:00Z 50.4K followers, [---] engagements


""Our Google Ads stopped working after scaling past $1k/day no no no Google finally wasnt able to simply feed off your Facebook traffic its time to find a way to scale both independently"  
[X Link](https://x.com/SchmelebeckPPC/status/2006787528809210136)  2026-01-01T18:00Z 50.4K followers, [---] engagements


"@DavidKyle Usually prefer this only on TOF campaigns but have started to split test on branded recently"  
[X Link](https://x.com/SchmelebeckPPC/status/2007157207780217301)  2026-01-02T18:29Z 50.4K followers, [---] engagements


"Dont be a scared Its the best match type"  
[X Link](https://x.com/SchmelebeckPPC/status/2008559249123926415)  2026-01-06T15:20Z 50.4K followers, [---] engagements


"@runtraffic"  
[X Link](https://x.com/SchmelebeckPPC/status/2008931612356968736)  2026-01-07T15:59Z 50.4K followers, [---] engagements


"Cant imagine living somewhere cold 🥶"  
[X Link](https://x.com/SchmelebeckPPC/status/2009675009225306606)  2026-01-09T17:13Z 50.4K followers, [---] engagements


"something i'm developing internally is a demand gen email ads strategy seen some success over the past year with some testing here and there there's something here though need to refine more"  
[X Link](https://x.com/SchmelebeckPPC/status/2011198520473358425)  2026-01-13T22:07Z 50.4K followers, [---] engagements


"your Google Shopping feed is bleeding money. Here's the 4-minute fix that doubled new customers on a first click basis for a client [--]. Segment by margin not product type [--]. Kill anything under 30% margin in cold campaigns (unless high LTV driver) [--]. Run this in a catch-all campaign to allow for smart bidding budget allocation Test it. You'll thank me. https://twitter.com/i/web/status/2011876076952437138 https://twitter.com/i/web/status/2011876076952437138"  
[X Link](https://x.com/SchmelebeckPPC/status/2011876076952437138)  2026-01-15T19:00Z 50.4K followers, [---] engagements


"If 80% of your Google spend is brand + retargeting you don't have a "Google Ads strategy You have a expensive safety net for people who already know you exist. You need to be creating Google Funnels to scale beyond your Meta traffic: Search Competitor Aware Solution Aware Problem Aware YouTube In-Stream Shorts Statics Discover YT In-Feed GDN But you already knew this. You're just scared to test it. https://twitter.com/i/web/status/2011890638506377660 https://twitter.com/i/web/status/2011890638506377660"  
[X Link](https://x.com/SchmelebeckPPC/status/2011890638506377660)  2026-01-15T19:58Z 50.4K followers, [---] engagements


"catch all test is going VERY well Google shopping spend is $44.8k (+150% YoY to show you against Shopify %) @SchmelebeckPPC How is the shopping catch all test going Did I miss the update on that tweet @SchmelebeckPPC How is the shopping catch all test going Did I miss the update on that tweet"  
[X Link](https://x.com/SchmelebeckPPC/status/2011896282101780980)  2026-01-15T20:20Z 50.4K followers, [---] engagements


"Why your Google Ads "don't work" for cold traffic: You're using Meta creative logic on a search platform Meta = interrupt attention Google = capture intent Your ad assets need to answer the question they're already asking not start a new conversation. Match the awareness level or burn cash. https://twitter.com/i/web/status/2011936188077363627 https://twitter.com/i/web/status/2011936188077363627"  
[X Link](https://x.com/SchmelebeckPPC/status/2011936188077363627)  2026-01-15T22:59Z 50.4K followers, [---] engagements


"your Meta account got restricted [--] times this year you wasted $30k with your Meta agency attempting to run Google and now you're back on Meta praying Zuck doesn't nuke your pixel This is what happens when you treat diversification like a backup plan instead scaling strategy"  
[X Link](https://x.com/SchmelebeckPPC/status/2011997089304355208)  2026-01-16T03:01Z 50.4K followers, [---] engagements


"your Google Shopping feed probably has 100+ products and your stuck because of it [--] products drive 80% of revenue 50% of them never even get a click each week when they do google is testing irrelevant search terms the solution custom labels by profit margin + trends Kill the dead weight. Feed the winners. Watch new customers climb. https://twitter.com/i/web/status/2012146826837925960 https://twitter.com/i/web/status/2012146826837925960"  
[X Link](https://x.com/SchmelebeckPPC/status/2012146826837925960)  2026-01-16T12:56Z 50.4K followers, [---] engagements


"Your last Google Ads agency: Copied your Meta ads into maxed out RSAs (no actual copy testing) Threw $10k at broad match before it was trained properly Blamed "the platform" when it died Kept billing you for [--] days to collect the easy paycheck and you still think Google "doesn't work for your brand" maybe the problem wasn't Google. https://twitter.com/i/web/status/2012162974312792478 https://twitter.com/i/web/status/2012162974312792478"  
[X Link](https://x.com/SchmelebeckPPC/status/2012162974312792478)  2026-01-16T14:00Z 50.4K followers, [---] engagements


""Start with Google Shopping it's the easiest" Terrible advice Shopping is a margin game with razor-thin CPCs in competitive categories For most DTC brands Search campaigns on high-intent keywords crush Shopping by 2-3x Test on Competitor Aware Solution Aware Problem Aware But nobody wants to do the keyword research + custom landers so they parrot bad advice https://twitter.com/i/web/status/2012178069621186712 https://twitter.com/i/web/status/2012178069621186712"  
[X Link](https://x.com/SchmelebeckPPC/status/2012178069621186712)  2026-01-16T15:00Z 50.4K followers, [---] engagements


"Most Google Ads agencies optimize for what looks good in a dashboard. High ROAS. Low CPA. Pretty graphs. Meanwhile your business revenue is flat and your new customer count is dropping. They won't tell you this but I will: You're being optimized into irrelevance"  
[X Link](https://x.com/SchmelebeckPPC/status/2012208278663819699)  2026-01-16T17:00Z 50.4K followers, [---] engagements


"I used to obsess over in-platform ROAS targets because that's what made my clients happy Hit a 5x ROAS on Shopping Victory. Except the brands weren't growing New customers were flat Turns out I was just retargeting existing demand and calling it "performance." Now I ignore ROAS at all costs Optimize for growth (nCAC and aMER) and business health (MER) https://twitter.com/i/web/status/2012224084810277180 https://twitter.com/i/web/status/2012224084810277180"  
[X Link](https://x.com/SchmelebeckPPC/status/2012224084810277180)  2026-01-16T18:03Z 50.4K followers, [---] engagements


"some of the best Google Ads accounts I run rely on a dual-campaign structure Low-tROAS Standard Shopping (feeds cold traffic) High-tROAS Performance Max (converts warm traffic) This forces Google to find new demand instead of recycling your existing customers Most agencies never set this up. They just crank PMax and hope. https://twitter.com/i/web/status/2012253025826738513 https://twitter.com/i/web/status/2012253025826738513"  
[X Link](https://x.com/SchmelebeckPPC/status/2012253025826738513)  2026-01-16T19:58Z 50.4K followers, [----] engagements


"your YouTube ads have "terrible ROAS" according to the in-app and triple whale BUT your branded search volume is up 40% and your cold shopping campaigns are converting at 2x higher YouTube doesn't get credit in last-click attribution. But it's doing the heavy lifting at the top of the funnel. This is why you can't run a business off platform metrics. https://twitter.com/i/web/status/2012298325450715472 https://twitter.com/i/web/status/2012298325450715472"  
[X Link](https://x.com/SchmelebeckPPC/status/2012298325450715472)  2026-01-16T22:58Z 50.4K followers, [---] engagements


"you did it you optimized your ad account to perfection: CPA down 23% ROAS up to 4x Revenue is. the same as [--] months ago. Because you optimized for efficiency in a pool that's not growing. You made a smaller pond cleaner. Meanwhile your competitor is building new ponds. Optimization is the enemy of growth. Growth requires waste"  
[X Link](https://x.com/SchmelebeckPPC/status/2012359477660614750)  2026-01-17T03:01Z 50.4K followers, [---] engagements


"Meta is 90% of our revenue so you have to keep spending there No. You chose to build your entire business on rented land. And now you're acting like you had no choice. You did. You still do. You're just too scared to diversify because it means short-term pain. So you'll keep risking long-term death. Bold strategy"  
[X Link](https://x.com/SchmelebeckPPC/status/2012374576647602432)  2026-01-17T04:01Z 50.4K followers, [---] engagements


"You're comfortable losing money slowly. That's why you haven't moved. $10K/month bleeding into branded search you don't need. Another $15K into PMax you can't see. But it's familiar bleeding. The idea of restructuring your account Testing new strategies That's uncomfortable. So you stay comfortable. And broke. https://twitter.com/i/web/status/2012509467599086029 https://twitter.com/i/web/status/2012509467599086029"  
[X Link](https://x.com/SchmelebeckPPC/status/2012509467599086029)  2026-01-17T12:57Z 50.4K followers, [---] engagements


"You know exactly what you need to do. Separate cold from warm. Stop spending $30K/month on your own brand name. Build YouTube Funnels before Meta bans you. You know. You've known for [--] months. What you don't have is the stomach to do it. Because doing it means admitting you've been wrong. And your ego costs more than your desire for growth"  
[X Link](https://x.com/SchmelebeckPPC/status/2012526326700449993)  2026-01-17T14:04Z 50.4K followers, [---] engagements


"Google Analytics says Google drove [----] conversions. Google Ads says it drove [---] conversions. Shopify says you had [----] total orders. Triple Whale says Meta deserves credit for 60% of them. You're in a meeting right now trying to figure out which platform is lying. Spoiler: they all are. And you're making $100K budget decisions based on numbers that don't add up to reality. https://twitter.com/i/web/status/2012554513048379705 https://twitter.com/i/web/status/2012554513048379705"  
[X Link](https://x.com/SchmelebeckPPC/status/2012554513048379705)  2026-01-17T15:56Z 50.4K followers, 24.6K engagements


"You're spending $60K/month on Shopping. Your top [--] SKUs drive 80% of profitable revenue. Google is spending 60% of your budget on the other [--] SKUs that lose money on every sale. Why Because you're optimizing for 'Revenue' instead of 'Profit.' Google doesn't care if SKU #32 has a -$15 margin after spend It converts. That's all the algorithm sees. https://twitter.com/i/web/status/2012570369895633249 https://twitter.com/i/web/status/2012570369895633249"  
[X Link](https://x.com/SchmelebeckPPC/status/2012570369895633249)  2026-01-17T16:59Z 50.4K followers, [---] engagements


"You switched to Target ROAS bidding [--] weeks ago Set it to 350% Week 1-3: Crushed it. [---] ROAS. Week 4-6: Declining. [---] ROAS. Week 7-8: Bloodbath. [---] ROAS. What happened Google found all the easy conversions first (warm traffic from it's own campaigns & Meta overlap) Now it's spending your budget on cold traffic it has no idea how to convert. But you can't switch back to Manual CPC without 'losing the learning.' So you're stuck watching it bleed while Google tells you to 'give it more time. https://twitter.com/i/web/status/2012585213738774620"  
[X Link](https://x.com/SchmelebeckPPC/status/2012585213738774620)  2026-01-17T17:58Z 50.4K followers, [----] engagements


"Looking to hire two full-time Web Designers who can help spin up pages in @Pagedeck Comment below if interested"  
[X Link](https://x.com/SchmelebeckPPC/status/2013607438079946856)  2026-01-20T13:39Z 50.4K followers, [---] engagements


"Every guru tells you: "You MUST bid on your brand name to protect it from competitors." Sounds logical. Mostly wrong. Here's what actually happens: SCENARIO [--] - You DON'T bid on your brand: Someone searches your brand Your organic result shows up #1 85-90% of people click it You pay $0 SCENARIO [--] - You DO bid on your brand: Someone searches your brand Your ad shows up above organic Your organic result shows up below ad 95% of people click something you own (ad or organic) You pay $0.40-$2.50 per click You just paid $2.50 for a click you would've gotten for free 85% of the time. "But what"  
[X Link](https://x.com/SchmelebeckPPC/status/2013809532280152176)  2026-01-21T03:03Z 50.4K followers, [----] engagements


"stop falling for Google's "optimization score" it's a scam and keeps you poor"  
[X Link](https://x.com/SchmelebeckPPC/status/2014096603817107743)  2026-01-21T22:03Z 50.5K followers, [----] engagements


"how to use Gemini to write negative keyword lists in [--] seconds that used to take me [--] hours here's the exact prompt that can save you multiple hours next month Prompt: "I'm running Google Ads for product. My keyword is keyword in broad match. I'm targeting awareness searches. Generate a comprehensive negative keyword list including: Informational queries (how to what is why does) Job-seeking queries (salary career jobs hiring) Free alternatives (free download open source) Wrong audience (for kids for students cheap budget) Competitor brand names list them Any other irrelevant modifiers"  
[X Link](https://x.com/SchmelebeckPPC/status/2014110011572756512)  2026-01-21T22:57Z 50.5K followers, [----] engagements


"Your Search Partners checkbox is bleeding 20-30% of Search spend to garbage placements Go to Campaign Settings & uncheck "Include Google search partners. (unless you have reached max impr share and are strategically testing this) cool now you just opted out of showing ads on DuckDuckGo toolbar searches and Android launcher bars. Easy save https://twitter.com/i/web/status/2014141226396893551 https://twitter.com/i/web/status/2014141226396893551"  
[X Link](https://x.com/SchmelebeckPPC/status/2014141226396893551)  2026-01-22T01:01Z 50.5K followers, [----] engagements


"Conversion delay matters more than you think and is something most media buyers miss If 50% of conversions happen 3+ days after click your algorithm is optimizing on incomplete data for [--] hours"  
[X Link](https://x.com/SchmelebeckPPC/status/2014185759616684207)  2026-01-22T03:58Z 50.5K followers, [---] engagements


"advanced google ads optimization tip your competitors aren't doing Go to Keywords tab Columns Quality Score components Then Sort by "Landing Page Exp" Anything "Below Average" = page doesn't match keyword intent Fix the page or pause the keyword Raising bids on low QS = burning money at 2x the cost https://twitter.com/i/web/status/2014382307042623607 https://twitter.com/i/web/status/2014382307042623607"  
[X Link](https://x.com/SchmelebeckPPC/status/2014382307042623607)  2026-01-22T16:59Z 50.5K followers, [----] engagements


"sure your Google account shows "10 ROAS" but 80% of spend is branded search and shopping you're paying an agency fee & google tax on traffic & existing customers who were already typing your URL that's not diversification you're just wasting money"  
[X Link](https://x.com/SchmelebeckPPC/status/2014502346290864511)  2026-01-23T00:56Z 50.5K followers, [---] engagements


"easy cash opportunity for Meta heavy brands is retargeting Facebook visitors with the Google Ecosystem Display Discover Gmail YouTube easy money"  
[X Link](https://x.com/SchmelebeckPPC/status/2014548672126845080)  2026-01-23T04:00Z 50.4K followers, [---] engagements


"Your agency won't separate brand from cold because it would expose that their "great ROAS" comes from stealing credit for branded searches They'd rather show you a blended 4.5x than admit cold acquisition is running unprofitably for months Demand segmented reporting"  
[X Link](https://x.com/SchmelebeckPPC/status/2014654852266340722)  2026-01-23T11:02Z 50.5K followers, [---] engagements


"Every brand I audit that's "stuck" at $3-5M/year has the same pattern: Meta: $150K/month spend 200% ROAS Google: $25K/month spend 500% ROAS They celebrate the Google ROAS They don't realize 90% of it is branded search cannibalizing organic traffic"  
[X Link](https://x.com/SchmelebeckPPC/status/2014714498696019988)  2026-01-23T14:59Z 50.5K followers, [----] engagements


"Does anyone know good Shopify devs one of my clients needs [--] pages built designs are already created in Figma designs are simple/sharing elements Theyre currently on Replo & want them built natively in Liquid"  
[X Link](https://x.com/SchmelebeckPPC/status/1861499222584889385)  2024-11-26T19:56Z 50.4K followers, [----] engagements


"go check your device performance right now I'll wait. Desktop: [---] ROAS Mobile: [---] ROAS Tablet: [---] ROAS You're bidding the same on all three aren't you Go to Insights & Reports When & Where Ads Showed Devices Set mobile to -30% Set tablet to -50% (or exclude) You just stopped overpaying for traffic that doesn't convert Watch your efficiency increase by an easy 15-20% in the next sales cycle period Takes [--] seconds Still nobody does it *NOTE: please understand your media mix x google strategy x sales cycle before you do this otherwise you're just hurting performance"  
[X Link](https://x.com/SchmelebeckPPC/status/2013446136221299082)  2026-01-20T02:59Z 50.4K followers, 16.9K engagements


"You're bleeding money on search terms you'd never want "free your product" "how to make your product at home" "your product download" "your product jobs" check your search term report They're there & you're paying for them Create [--] TOF negative keyword lists: LIST 1: Universal (free cheap DIY download jobs salary) LIST 2: Non-brand (your brand name competitor names.maybe depends on Search Strategy) then all you need to do is #1) Apply them to TOF search & TOF shopping campaigns #2) Update every 3-4 days at first and then weekly once you're dialed in This will cut an easy 20-30% of wasted"  
[X Link](https://x.com/SchmelebeckPPC/status/2013460481143636011)  2026-01-20T03:56Z 50.4K followers, [---] engagements


"How to use Claude to write Google Search Ads that actually convert not generic AI slop THE PROBLEM: Google wants [--] headlines and [--] descriptions per RSA. Most people write [--] good ones and [--] mediocre ones just to fill slots. Google then shows the mediocre ones most of the time. THE SOLUTION: Use Claude to generate high-variety psychologically diverse headlines based on proven frameworks. HERE'S THE EXACT PROMPT I USE: "You're a direct response copywriter specializing in Google Ads Search Ads. I need [--] headlines (30 characters max each) for a Responsive Search Ad. Product: product URL Target"  
[X Link](https://x.com/SchmelebeckPPC/status/2013748882543648851)  2026-01-20T23:02Z 50.4K followers, 10.7K engagements


"Everyone thinks Broad Match burns money on irrelevant traffic It did in [----] but now in [----] Google's algorithm has changed completely and for the better Here's what's actually true now: OLD BROAD MATCH (2020): Keyword: "running shoes" Matched to: "shoe repair" "shoe store jobs" "how to tie shoes." Basically useless and wasted 60% of spend. NEW BROAD MATCH (2026): Keyword: "running shoes" + Audience Signals + Conversion Data Matched to: "best trail running shoes" "women's running sneakers size 8" "marathon training shoes." Highly relevant & finds queries you'd never think of What changed"  
[X Link](https://x.com/SchmelebeckPPC/status/2013779083185009094)  2026-01-21T01:02Z 50.4K followers, [----] engagements


"If you're spending $200K/month on Meta and $30K on Google you're not diversified You're exposed Here's the test that proves it: Go to GA4 Acquisition User Type (New vs Returning) (or Triple Whale Northbeam Wicked Reports etc) Filter by Google Ads traffic What percentage is NEW traffic If it's under 75% your "second channel" is a lie You're running two channels but getting new customers from ONE Here's what's actually happening: Meta drives awareness Person doesn't buy Googles your brand [--] days later Clicks your Google ad Converts Google credits itself with the sale Your dashboard shows: Meta:"  
[X Link](https://x.com/SchmelebeckPPC/status/2014472936187646427)  2026-01-22T22:59Z 50.4K followers, [----] engagements


"Performance Max defaults to the easiest conversion: people who already visited from Meta You think you're diversified You're not You're paying Google to retarget Facebook traffic either stop trying to take the easy way out with only using PMAX or force Google to prospect and not just harvest your email list & meta traffic [--]. Optimize for First Click New Customers only [--]. Add Customer Lists exclusions. [--]. Exclude Brand searches https://twitter.com/i/web/status/2014533803059118364 https://twitter.com/i/web/status/2014533803059118364"  
[X Link](https://x.com/SchmelebeckPPC/status/2014533803059118364)  2026-01-23T03:01Z 50.4K followers, [----] engagements


"one of the biggest lies in ecom "Google Ads doesn't work for my niche." Translation: "I ran ads for [--] days spent $200 got no sales and blamed the platform." Google works Your offer creative and landing page are trash Fix those first Then come talk to me about scaling"  
[X Link](https://x.com/SchmelebeckPPC/status/2014730355920806009)  2026-01-23T16:02Z 50.4K followers, [---] engagements


"Audit Notes: $100k/mo Ecom Google Ads Account [--] key insights on how I would lower nCAC & scale"  
[X Link](https://x.com/SchmelebeckPPC/status/2014787812952863182)  2026-01-23T19:50Z 50.4K followers, [----] engagements


"@Abir_CPA Ahh so were both seeing the same shit IG ads huh 😂"  
[X Link](https://x.com/SchmelebeckPPC/status/2017004289667821781)  2026-01-29T22:37Z 50.4K followers, [---] engagements


"just had an AGT call for a client and blown away by the lack of knowledge of the platform & it's capabilities support still thinks Demand Gen can directly target content/placements for YT ads (ex: specific channels) IT'S BEEN ALMOST [--] YEARS FOR CONVERSION VIDEO CAMPAIGNS"  
[X Link](https://x.com/SchmelebeckPPC/status/2017340492472631692)  2026-01-30T20:53Z 50.4K followers, [---] engagements


"How to leverage Google's Language & Intent Processing to make an obscene amount of money //Google Ads Keyword Thread//"  
[X Link](https://x.com/SchmelebeckPPC/status/1535343960486469633)  2022-06-10T19:31Z 50.4K followers, [---] engagements

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