# ![@RetentionAdam Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::505414314.png) @RetentionAdam Adam Robinson

Adam Robinson posts on X about arr, business, company, money the most. They currently have [-----] followers and [---] posts still getting attention that total [-----] engagements in the last [--] hours.

### Engagements: [-----] [#](/creator/twitter::505414314/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::505414314/c:line/m:interactions.svg)

- [--] Week [------] +243%
- [--] Month [-------] -66%
- [--] Months [---------] +5,131%
- [--] Year [---------] +2,015%

### Mentions: [--] [#](/creator/twitter::505414314/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::505414314/c:line/m:posts_active.svg)

- [--] Month [--] -33%
- [--] Months [--] +717%
- [--] Year [--] +244%

### Followers: [-----] [#](/creator/twitter::505414314/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::505414314/c:line/m:followers.svg)

- [--] Week [-----] +0.79%
- [--] Month [-----] +6.30%
- [--] Months [-----] +34%
- [--] Year [-----] +44%

### CreatorRank: [-------] [#](/creator/twitter::505414314/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::505414314/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[finance](/list/finance)  17.76% [technology brands](/list/technology-brands)  11.21% [social networks](/list/social-networks)  8.41% [stocks](/list/stocks)  7.48% [vc firms](/list/vc-firms)  0.93% [exchanges](/list/exchanges)  0.93% [travel destinations](/list/travel-destinations)  0.93% [cryptocurrencies](/list/cryptocurrencies)  0.93% [celebrities](/list/celebrities)  0.93%

**Social topic influence**
[arr](/topic/arr) #15, [business](/topic/business) 17.76%, [company](/topic/company) 14.02%, [money](/topic/money) #3977, [$20m](/topic/$20m) 11.21%, [20m](/topic/20m) 10.28%, [ceo](/topic/ceo) #1148, [if you](/topic/if-you) 6.54%, [to the](/topic/to-the) 6.54%, [$50m](/topic/$50m) 5.61%

**Top accounts mentioned or mentioned by**
[@retentiondotcom](/creator/undefined) [@ecomchasedimond](/creator/undefined) [@byahalom](/creator/undefined) [@trueclassictees](/creator/undefined) [@curtismatsko](/creator/undefined) [@prtlndlthr](/creator/undefined) [@daverogenmoser](/creator/undefined) [@chriswalker171](/creator/undefined) [@morganjingram](/creator/undefined) [@nathanlatka](/creator/undefined) [@founderpathhq](/creator/undefined) [@ayemoah](/creator/undefined) [@qwertytrawew](/creator/undefined) [@pedrolobster](/creator/undefined) [@austinwalker](/creator/undefined) [@lordtylerward](/creator/undefined) [@aacodex401](/creator/undefined) [@thelobbyistguy](/creator/undefined) [@owoldestiny](/creator/undefined) [@wizofecom](/creator/undefined)

**Top assets mentioned**
[Shopify Inc (SHOP)](/topic/$shop)
### Top Social Posts
Top posts by engagements in the last [--] hours

"25 lessons from building to $25M+ ARR (bootstrapped): [--]. Stop chasing billion-dollar exits. $10M ARR is the FU money of SaaS. [--]. Nobody gives a sh*t about your idea. Learn to execute. [--]. PMF is everything. Nothing else matters until you have it. [--]. If you're stuck at low MRR and customers won't even give you feedback your product sucks. Accept it. [--]. Hire unreasonably slow. Fire unreasonably fast. [--]. If there's any doubt about a person there's no doubt about that person. [--]. You'll never regret firing someone. You'll only wish you did it sooner. [--]. Spend as little money as humanly possible. I"  
[X Link](https://x.com/RetentionAdam/status/2021992011948048692)  2026-02-12T16:57Z [----] followers, [----] engagements


"I spoke to 50+ top-tier VC firms about investing in my bootstrapped $22M ARR SaaS. Then I walked away from all of them. Here's why I never took VC money:"  
[X Link](https://x.com/RetentionAdam/status/2007134606537928768)  2026-01-02T16:59Z [----] followers, [----] engagements


"http://x.com/i/article/2014449738700226560 http://x.com/i/article/2014449738700226560"  
[X Link](https://x.com/RetentionAdam/status/2016190513251287229)  2026-01-27T16:44Z [----] followers, 90.1K engagements


"If I were a 22-year-old Stanford grad who wanted to work 9-9-6 for the hopes of making life-changing money I wouldn't go to Y Combinator and try to create the next OpenAI. I would do the opposite. - Get a job at a startup first or start something small. Learn how to make a product sell it bill customers not f*ck it up. Make your mistakes when the stakes are low. When there's no VC breathing down your neck. Then aim higher as you get better. Take the profits and make bigger bets. - I was stuck at $2.5M ARR for [--] years. Every big swing failed and I wanted to quit constantly. But I kept learning"  
[X Link](https://x.com/RetentionAdam/status/2019818205569569079)  2026-02-06T16:59Z [----] followers, [----] engagements


"The VP Marketing of a $20M ARR SaaS told [--] coworkers she was doing a Zoom with me. Two said awesome. One said I HATE that guy. So why do people hate me so much Them: You didn't actually bootstrap $7M ARR with [--] FTEs. Them: You over-dramatize everything. Them: Your success is just being the master of controversy on LinkedIn. Them: Your product is sketchy immoral spyware and only technically' legal. Them: You've never made it past $25M ARR. (at $30M now) Them: You are an egomaniacal narcissist. You made a documentary about yourself. Them: You say bootstrapping is the only way. It isn't. But do"  
[X Link](https://x.com/RetentionAdam/status/2020152884633981324)  2026-02-07T15:09Z [----] followers, [----] engagements


"$28M ARR with [--] people $0 in funding. This is the org chart that made it possible:"  
[X Link](https://x.com/RetentionAdam/status/2020875653327823123)  2026-02-09T15:01Z [----] followers, [----] engagements


"Retaining employees is about providing financial intellectual and interpersonal capital. That's what a job is all about nothing else. Are you making enough money Are you intellectually challenged and stimulated Do you respect the people you work with and is their status rising in the world If you're getting all [--] of those things you will not leave that job. Unless someone comes along and 5x's all of it (which really happens) So that's what we try to do. Our voluntary attrition is very low. We're bootstrapped. All of this other stuff is secondary. There's a pool of candidates who want equity."  
[X Link](https://x.com/RetentionAdam/status/2021631124053664105)  2026-02-11T17:03Z [----] followers, [----] engagements


"I've sold a company for more than $10 million and built my new company to $1.6 million in monthly revenue Here are the [--] biggest lessons I've learned about business building:"  
[X Link](https://x.com/RetentionAdam/status/1689024004537921536)  2023-08-08T21:21Z [----] followers, [----] engagements


"$10M ARR is the FU MONEY of SaaS. At $10M ARR bootstrapped you and your co-founder clear $1M+/year in salary and dividends easily. You can sell instantly for $30-40M. There are hundreds of EBITDA buyers at this level vs. a handful at $1B valuations. From here you can do whatever you want. Hire a CEO and work [--] hour/week. Grind [---] hours if that's your thing. Raise $50M from a position of strength. Scale to $25M ARR with [--] people and pay yourself $10-15M/year. Most companies never get here because VCs show up early with decacorn dreams and money you don't need. That capital interferes with"  
[X Link](https://x.com/RetentionAdam/status/2006740753687490857)  2026-01-01T14:54Z [----] followers, 552.3K engagements


"This has been popping up on my feed and I just got through reading it. I agree with ALMOST everything about AI about to replace most knowledge work but when it comes to adoption. we are further behind than people think. Everyone thought self-driving cars would be everywhere by now but it turned out to be a generational adoption curve. I think this will be VERY similar. 98% of my business support is being handled by bots. Weve had AI run the whole company for a week at a time. And I'm still reading Matt's post like. I'm not exactly sure what he's talking about and Im in the top 1% of users."  
[X Link](https://x.com/RetentionAdam/status/2022323185664831715)  2026-02-13T14:53Z [----] followers, [----] engagements


"Worst ways to build wealth - thinking a $100M valuation means you have $100M - raising money. period - adding features for [--] years instead of admitting your product sucks - telling yourself "we just need more time" at year [--] - calling yourself a CEO but asking a board for permission Best ways to build wealth - bootstrap to $10M ARR and own every cent - pay yourself more than your VC-backed competitors raised - build something so lean that AI can run it for a week (or forever) - have the freedom to move to Aspen and ski on Fridays - never ask permission from anyone ever again Study the"  
[X Link](https://x.com/RetentionAdam/status/2022689601039560735)  2026-02-14T15:09Z [----] followers, 19.5K engagements


"You NEED to surround yourself with the right people as a startup founder. Its not an option. Its not a cliche. Its a requirement. I share an office with the Jasper AI guys for a reason. We all give each other needed feedback and help each other grow. You need to have friends and partners that who will call you out on when youre not at the top of your game whatever that game is"  
[X Link](https://x.com/RetentionAdam/status/1636443657287942181)  2023-03-16T19:05Z [----] followers, [----] engagements


"2) Choose your friends wisely If youre playing a big game and you dont have friends that dont point out your weaknesses youre never going to be as big as youd like"  
[X Link](https://x.com/RetentionAdam/status/1638283413231894528)  2023-03-21T20:56Z [----] followers, 11.7K engagements


"Yeah pretty much"  
[X Link](https://x.com/RetentionAdam/status/1638586907524308996)  2023-03-22T17:02Z [----] followers, [----] engagements


"Earlier this year I was in Aspen with a friend who had been building a fintech startup for [--] years as the COO/CFO. They sold for $275M 🤯 And she now has a cushy job where her salary is 3x what it was before"  
[X Link](https://x.com/RetentionAdam/status/1640806511810322433)  2023-03-28T20:02Z [----] followers, 10.6K engagements


"I see a familiar logo in the top left. Honored to be featured alongside other amazing tech startups in Nasdaq Times Square. Very cool moment"  
[X Link](https://x.com/RetentionAdam/status/1659206648773349377)  2023-05-18T14:37Z [----] followers, [----] engagements


"Fuck lifestyle businesses. You can build a lifestyle business once youre rich. Build something big or dont bother"  
[X Link](https://x.com/RetentionAdam/status/1678055230041096192)  2023-07-09T14:55Z [----] followers, [----] engagements


"There are over [--] million Shopify stores. Less than 1% will ever make it past [--] figures in revenue. The ones that do use these [--] fundamental Klayvio flows:"  
[X Link](https://x.com/RetentionAdam/status/1680232072252727298)  2023-07-15T15:05Z [----] followers, 12.5K engagements


"Making [---] cold calls will teach you more about running a business than [--] years at business school will"  
[X Link](https://x.com/RetentionAdam/status/1684277988697726977)  2023-07-26T19:02Z [----] followers, 14.9K engagements


"Every major Shopify app Gorgias Attentive Klaviyo you name it runs the same playbook to grow like crazy The playbook only has [--] components: 1) Outbound sales 2) Partnerships 3) Events"  
[X Link](https://x.com/RetentionAdam/status/1684541468470382592)  2023-07-27T12:29Z [----] followers, 19.5K engagements


"You don't have to choose work OR a family life I bootstrapped a software business to $20 million a year I'm also taking time for my family and living a balanced life You can do both"  
[X Link](https://x.com/RetentionAdam/status/1687078169591889920)  2023-08-03T12:29Z [----] followers, [----] engagements


"Building an ultra-premium ecom SaaS is way harder than people think There are only around [----] ecom businesses who can buy 4-digit monthly SaaS"  
[X Link](https://x.com/RetentionAdam/status/1687212060210339840)  2023-08-03T21:21Z [----] followers, [----] engagements


"I *really* thought we were going to turn the corner in July but it was another hard month at Here are the dirty details: 👇 The Highlights: - Client revenue was up 15% and email sends down 50% system-wide - Our flagship product is now 100% Klaviyo AUP compliant - Well be in beta on a totally new product (for a totally new TAM) in [--] days - We are firmly and permanently on the right side of profitability The Lowlights: - We got SMACKED with a large amount of 60-day opt-outs to start the month - As a result we have had to shift massive focus to our CS org - We are focusing on setting customer"  
[X Link](https://x.com/RetentionAdam/status/1688263849957556224)  2023-08-06T19:00Z [----] followers, [----] engagements


"I spent $800000 to acquire the domain for my startup Ask me anything"  
[X Link](https://x.com/RetentionAdam/status/1688596460634357787)  2023-08-07T17:02Z [----] followers, 137.3K engagements


"This is what July looked like at @Retentiondotcom A steady 2% uptick in MRR We're planning to hit $2 million MRR by early next year"  
[X Link](https://x.com/RetentionAdam/status/1688928881670340608)  2023-08-08T15:03Z [----] followers, [----] engagements


"Every marketer needs to study how [--] friends turned wiping their asses into a $90 million/year brand"  
[X Link](https://x.com/RetentionAdam/status/1689292029572911104)  2023-08-09T15:06Z [----] followers, 19.5K engagements


"There are [----] million active Shopify stores Just [-----] of those are Shopify Plus stores according to DemandSage That's just 0.8% of all Shopify stores Those 32k Plus stores are the ones you really need to work with if you want to make serious money in ecom SaaS"  
[X Link](https://x.com/RetentionAdam/status/1689993885835993088)  2023-08-11T13:35Z [----] followers, [----] engagements


"Having a one word domain is incredibly valuable People here and instantly want to know what we do http://retention.com http://retention.com"  
[X Link](https://x.com/RetentionAdam/status/1690356290944442368)  2023-08-12T13:35Z [----] followers, [----] engagements


""I'm going to start a $29/month SaaS and get [----] customers""  
[X Link](https://x.com/RetentionAdam/status/1691102747297484800)  2023-08-14T15:01Z [----] followers, 27.2K engagements


"Reminder: The ecom world is going to get be flipped upside down next year"  
[X Link](https://x.com/RetentionAdam/status/1691929668465643553)  2023-08-16T21:47Z [----] followers, 14.3K engagements


"A year ago I could not get mid-level partnership people at ecom companies to even reply to my email Now I have execs at that same companies reaching out to meet me What changed I started documenting my thoughts online"  
[X Link](https://x.com/RetentionAdam/status/1697003088693932109)  2023-08-30T21:47Z [----] followers, [----] engagements


"Many founders underestimate how much they need to spend on marketing & sales My business got to $3 million by spending $30k a month on sales & marketing When we ratcheted that up to $80k we hit $20 million shortly after But many can't stomach spending that much in a month"  
[X Link](https://x.com/RetentionAdam/status/1702761299799642153)  2023-09-15T19:08Z [----] followers, [----] engagements


"Ecom founder after getting their first $29 sale after blowing $30000 on Facebook ads"  
[X Link](https://x.com/RetentionAdam/status/1706353506116923648)  2023-09-25T17:02Z [----] followers, [----] engagements


"Everyone brags about their wins but few publicly share their losses So I'll share a loss Last quarter an operational issue caused us to miss [---] demos with qualified prospect who filled out our form and were routed incorrectly. A huge hit for revenue and our brand"  
[X Link](https://x.com/RetentionAdam/status/1709585741762724168)  2023-10-04T15:06Z [----] followers, [----] engagements


"I bootstrapped [--] startups over the last [--] years. Here's the [--] non-secret secrets to scaling revenue when you don't have big VC money:"  
[X Link](https://x.com/RetentionAdam/status/1731742034044854544)  2023-12-04T18:27Z [----] followers, 60.3K engagements


"As I look at [----] I hate all my options. If youre an early-stage SaaS founder (and you're being 100% honest with yourself) you probably do too. Heres why: [--]. Anything we build (that works) will get copied in [--] second Im not saying were great at product but if we were and we did what it took to figure out how to actually get the person-level ID to work people would just copy everything we did immediately at a WAY faster pace than ever. [--]. It feels like every SaaS is a race to the bottom price war Whats the result More for less offers tangential competitors/partners all building everything"  
[X Link](https://x.com/RetentionAdam/status/1869134157605126319)  2024-12-17T21:34Z [----] followers, [----] engagements


"So @ecomchasedimond convinced me to give Twitter a try. I'll be tweeting about: How to make more $$$ from email marketing My quest to bootstrap a SaaS company from $0-100M ARR (currently at $14M ARR with no VC funding) Follow along if that sounds interesting"  
[X Link](https://x.com/RetentionAdam/status/1597278056824983552)  2022-11-28T17:15Z [----] followers, [---] engagements


"I've grown a SaaS to $14M ARR with [--] employees and no VC funding Here are [--] lessons I wish I'd known before starting:"  
[X Link](https://x.com/RetentionAdam/status/1597619342090285057)  2022-11-29T15:51Z [----] followers, [---] engagements


"The BEST eCommerce brands have their Welcome Flow dialed in But too many brands get this flow wrong (And miss out on sales) So I figured Id just give you an easy high-converting 4-email flow for you to steal:"  
[X Link](https://x.com/RetentionAdam/status/1603051148864126976)  2022-12-14T15:35Z [----] followers, [---] engagements


"2022 was a monster year for my SaaS startup we bootstrapped to $14M ARR and are on our way to $100M But it wasnt all pretty Today I want to confess [--] of the biggest mistakes we made in the last year (so you can learn from them):"  
[X Link](https://x.com/RetentionAdam/status/1610667030637858816)  2023-01-04T15:58Z [----] followers, 22.9K engagements


"My company ended [----] at just shy of $15M ARR. And in Q4 we hired [--] key employees for all revenue-generating roles (all of them will be onboarded by Feb 1). My prediction for [----] Might be bold but I believe we will hit $50M ARR by December [--] 2023"  
[X Link](https://x.com/RetentionAdam/status/1618745616737132546)  2023-01-26T23:00Z [----] followers, [----] engagements


"More founders should have a bootstrapper mentality. I just finished going through a rapid hiring period. It cost us $1.54M to get that done. I didnt hire another person until we added $1.57M to our ARR so we could pay for that last expense. Thats just how I am"  
[X Link](https://x.com/RetentionAdam/status/1622711134536212480)  2023-02-06T21:37Z [----] followers, [----] engagements


"One of my most ambitious goals for 2023: 10x the trust and credibility of the Retention brand as we scale to $50M ARR Here are [--] strategies I'm putting in motion over the next [--] months to make it happen (feel free to steal them):"  
[X Link](https://x.com/RetentionAdam/status/1635646035589726210)  2023-03-14T14:16Z [----] followers, [----] engagements


"Every serious entrepreneur needs to study this person. Ive recently become a fan of MrBeast And Ive got [--] lessons for you that Ive learned from him that you should take with you and implement in everything you do starting right now:"  
[X Link](https://x.com/RetentionAdam/status/1638283405036232704)  2023-03-21T20:56Z [----] followers, 164K engagements


"1) Success is not random or accidental When talking about virality everyone always puts the blame on the algorithm. The algorithm made you famous etc. Virality is not an accident. Success is not an accident"  
[X Link](https://x.com/RetentionAdam/status/1638283408030982145)  2023-03-21T20:56Z [----] followers, 12.1K engagements


"4) There is great joy in the pursuit of excellence I listened to him on Joe Rogan and he goes on for hours about how much he loves the idea of being the best. He commits every hour he has to make better and better videos for his audience. Its all he cares about"  
[X Link](https://x.com/RetentionAdam/status/1638283420982980609)  2023-03-21T20:56Z [----] followers, 10.2K engagements


"Over the next [--] months my SaaS is pushing to hit a $1B valuation And we havent taken a dime of VC money. Wondering why Here are the [--] major reasons we decided to bootstrap from [--] $15M ARR and beyond:"  
[X Link](https://x.com/RetentionAdam/status/1640355037775032321)  2023-03-27T14:08Z [----] followers, 15.5K engagements


"Im revealing it all. Maybe I shouldnt do this but who cares. I meant it when I said we are building Retention in public. So I decided to post our full Q1 financials here on Twitter for you to dive into:"  
[X Link](https://x.com/RetentionAdam/status/1642917451540332546)  2023-04-03T15:50Z [----] followers, 28.7K engagements


"My SaaS company closed $7738080 in new ARR during Q1 of this year bringing us to just north of $20M ARR. And I believe we have [--] opportunities in Q2 to get us closer to our $50M ARR goal for 2023: ✅ Lead generation - improving and scaling out BDR Agency Partnerships Influencer/Affiliate and Events motions aggressively ✅ Were completely rebranding launching a new website on May [--]. ✅ Were building a whole engineering team in Canada. Ill be documenting all of this right here on Twitter. Sharing financials. Whats working. Whats not. Follow along if you want to see how were building a unicorn"  
[X Link](https://x.com/RetentionAdam/status/1648397137720254483)  2023-04-18T18:44Z [----] followers, 15.9K engagements


"GetEmails was stuck at $8M ARR I was burnt out. But after a couple of conversations with really smart people I realized I had a money-printing machine that was sitting dormant Now were at $20M on a path to $50M Here's how I got out of my slump:"  
[X Link](https://x.com/RetentionAdam/status/1650878222282924032)  2023-04-25T15:03Z [----] followers, 35K engagements


"It was a HARD April at Retention We basically got stopped dead in our tracks from April [--] - April [--] Here's an inside look at what happened and how we're moving forward:"  
[X Link](https://x.com/RetentionAdam/status/1653790612620214274)  2023-05-03T15:56Z [----] followers, 10.8K engagements


"I used to want a lifestyle business See I had worked at Lehman Brothers in Manhattan for [--] years Putting on a tie every day and taking the subway to work every day at 6:00 in the morning. The idea of a small simple software business that supported my lifestyle with a few people was what I thought I wanted. (I was reading books like 4-hour Work Week by Tim Ferris at the time no surprise) Then I realized that its the difference in difficulty level on a day-to-day basis between running a lifestyle business and what Im doing now with Retention(.)com really isnt all that much. I wish I would have"  
[X Link](https://x.com/RetentionAdam/status/1656012963650707456)  2023-05-09T19:07Z [----] followers, [----] engagements


"Affiliates have absolutely crushed for us in the last few months as weve scaled to $20M in ARR. Its a great way to complement your other sales and marketing tactics and I wanted to give you an inside look at how we run our program (steal it): I will mention that this can work for everyone But it works even BETTER if you have a great business that people want to brag about (as do most GTM strategies). We have that at Retention(.)com So we can pull up a simple spreadsheet and show our potential affiliates: What type of revenue we drive for a company like BlendJet How theyre getting a 100X ROI"  
[X Link](https://x.com/RetentionAdam/status/1656315010891792385)  2023-05-10T15:07Z [----] followers, [----] engagements


"What does it take to build a $1B dollar business in a year Well were about to find out My new docuseries Billion Dollar Challenge is the ultimate peek behind the curtain. Watch as we transform from a bootstrapped low-stakes lifestyle business into a category-defining rocket ship. Heres a sneak peek (dropping 5/23): https://www.youtube.com/watchv=a7259jq1_1A http://Retention.com https://www.youtube.com/watchv=a7259jq1_1A http://Retention.com"  
[X Link](https://x.com/RetentionAdam/status/1658530572585631744)  2023-05-16T17:51Z [----] followers, 16.4K engagements


"The Billion Dollar Challenge is LIVE EPISODE [--]. CEO OVERWHELM - PART [--] This is the story of how chance meeting lit the fire under me to transform my bootstrapped low stakes lifestyle business into a category-defining rocketship. Mine and the teams' limits are put to the test when the business grows faster than anyone could have ever expected. And now you get an inside look at everything it takes to try and scale this thing to $1B. This project has been in the works for months leading up to now and I'm excited to finally share it with you. Here we go"  
[X Link](https://x.com/RetentionAdam/status/1661040850766295041)  2023-05-23T16:06Z [----] followers, 12.1K engagements


"My company has gone from [--] $20M ARR in [---] years profitably. Here are [--] simple lessons I wish I knew before we started: 1) Velocity is king in startups. Whatever youre doing push to move faster. 2) The effort it takes to build something massive is pretty similar to the effort it takes to build a safe lifestyle business. Go for it. 3) Staying bootstrapped for as long as possible gives you freedom to make choices that YOU want to make in the best interest of your business. Id recommend it. Not an exhaustive list but I think this will be helpful to you if youre a founder or operator"  
[X Link](https://x.com/RetentionAdam/status/1663205212381753346)  2023-05-29T15:26Z [----] followers, [----] engagements


"I've built a SaaS to $14M ARR with [--] employees and no VC funding Here are [--] lessons I wish I'd known before starting:"  
[X Link](https://x.com/RetentionAdam/status/1678085924998074368)  2023-07-09T16:57Z [----] followers, 48.6K engagements


"My SaaS has gone from [--] $20M ARR in [---] years profitably. Here are [--] simple lessons I wish I knew before we started:"  
[X Link](https://x.com/RetentionAdam/status/1678478259132985352)  2023-07-10T18:56Z [----] followers, 12.8K engagements


"Two weeks ago I walked into the woods of Colorado with just a backpack. No cellphone. No GPS. No plan except to avoid seeing another human being for [--] days. It was incredibly therapeutic. Heres [--] reasons why I think every founder needs to try social starvation: [--]. It gives you time to think deeply about who you really want to be. - Who do you want to be [--] years from now - When you're [--] and look back on your life what do you want to see - What do you want your children to believe [--]. You are able to think clearly about priorities and boundaries you want to set for yourself. - Am I doing too"  
[X Link](https://x.com/RetentionAdam/status/1679541259327930368)  2023-07-13T17:20Z [----] followers, [----] engagements


"Last week a PISSED OFF customer about to churn sent me a Loom video that completely changed our business. Heres what happened (and why its going to help us add $300K MRR in the next [--] months): On Tuesday I had just come off yet another go-to-market meeting of teams saying they were going to WILDLY undershoot their goals. I couldnt figure out what was going on with our business. We had a euphoric Q1. Kept ramping staff into it thinking it would go on forever. Then on April 1st it just stopped. So when a customer sent a Loom video to our support team saying that WE SUCKED our product was TOO"  
[X Link](https://x.com/RetentionAdam/status/1680608339775062016)  2023-07-16T16:00Z [----] followers, 15K engagements


"Last year @Retentiondotcom went from $600k-$1.3M per month. Here are the [--] biggest breakthroughs we had scaling a SaaS product for Shopify store owners to near $20M ARR:"  
[X Link](https://x.com/RetentionAdam/status/1680637782841085953)  2023-07-16T17:57Z [----] followers, [----] engagements


"Against the advice of counsel I'm posting Q2 P&L. Here's my analysis on the current state of our business: Q1 was peak euphoria mid-Q2 was peak disillusionment. It seems like most (or all) of the vendors selling into our ecosystem had a hard time this quarter. Pipeline growth basically stopped and to make the problem worse we switched prospecting strategies from a "spray-and-pray" to a personalized approach. Meaning we went from "stopped" to "really stopped". We ended up fixing the problem and finished with a very strong June. Just for context we do a 12mo deal w/ [--] day opt-out. Here are"  
[X Link](https://x.com/RetentionAdam/status/1681052442769887233)  2023-07-17T21:25Z [----] followers, 24.1K engagements


"We've bootstrapped from [--] to $20 million ARR. Now I'm documenting the journey to $1 billion unicorn status with a cameraman who follows me around. Check out the latest episode here:"  
[X Link](https://x.com/RetentionAdam/status/1681336428624478209)  2023-07-18T16:13Z [----] followers, 26.4K engagements


"I've talked to [--] Founders and CEOc of DTC brands in the last [--] weeks. Here are the [--] most controversial and surprising things I learned:"  
[X Link](https://x.com/RetentionAdam/status/1681681862345801728)  2023-07-19T15:06Z [----] followers, 19.4K engagements


"Rookie CEO: What if we get sued Lets not do this. Veteran CEO: Lets do it. If we get sued we can use a tiny bit of the money we make to defend lawsuits"  
[X Link](https://x.com/RetentionAdam/status/1681711323808137226)  2023-07-19T17:03Z [----] followers, 10.1K engagements


"2 things Ive learned on DTC Twitter so far: [--]. Everyone is starting a hard seltzer company [--]. There is a DTC Dinner happening in every city every single night with just [--] seat left"  
[X Link](https://x.com/RetentionAdam/status/1682041248402776067)  2023-07-20T14:54Z [----] followers, 12.2K engagements


"Every Twitter gurus solution to every problem is raising prices. But my business actually took off when I lowered my prices. Our prices were just too high for our target market. By slashing the price from $7500/mo to $2500 we went from $1m ARR to $20 million"  
[X Link](https://x.com/RetentionAdam/status/1682435085503438851)  2023-07-21T16:59Z [----] followers, [----] engagements


"I asked the President of the fastest-growing Shopify store on the planet (with a $150M run-rate) what the biggest problem with DTC email marketing was. His answer is packed with insane insight. I spoke with @BYahalom the President of @trueclassictees last week. Here's what he said: I dont think brands realize how much of a *SIGNAL GAP* there is between Meta and Klaviyo. Apple has been clamping down on the ability to track people. First it was iOS14 which crushed the ability for Meta to track people across websites. Then as of a couple months ago Apple made it so that Meta and Klaviyo could"  
[X Link](https://x.com/RetentionAdam/status/1683493857969750017)  2023-07-24T15:06Z [----] followers, 10.8K engagements


"Tech CEOs need to stop complaining about remote work My first company sold for [--] figures and was fully remote Ive built a company that does $20 million a year remotely Forcing employees into the office is just a crutch for bad management"  
[X Link](https://x.com/RetentionAdam/status/1683833296390594561)  2023-07-25T13:35Z [----] followers, [----] engagements


"2016 Facebook Ads vs [----] Meta Ads: [----] Facebook Ads: - Upload a static creative - Run it for [--] [--] even [--] weeks - High quality event data from the Facebook pixel - Super low CPMs - 40X ROAS money rolling in you feel like a genius [----] Meta Ads: - Creative has to be full-funnel - Meta ONLY receives high quality events for purchasers - Match rates are 10% or lower for PageView Add to Cart or Initiate Checkout - CPMs are through the roof - You're ripping your hair out trying to squeak out a 2x ROAS wondering why you chose this profession What made brands rich in [----]. Will kill your growth in"  
[X Link](https://x.com/RetentionAdam/status/1683896296678240256)  2023-07-25T17:45Z [----] followers, 14.8K engagements


"Last month I was talking to the President of a $2 Billion tech unicorn. He told me about their biggest growth challenge and it's not what you'd expect. He said that on their way from $6M to $100M+ ARR what slowed them down wasn't lead flow marketing product or churn but employee satisfaction. He said employees weren't connecting with the company's values and vision. They weren't deriving *real* meaning from their work. Just money. And because of that they tended to leave. So what did the company do They created a "pull vs push" recruiting mechanism. They stopped using headhunters. They"  
[X Link](https://x.com/RetentionAdam/status/1684337127692304388)  2023-07-26T22:57Z [----] followers, 15K engagements


"There are basically [--] things you need to build a $10 million a year business: 1) Product/market fit 2) Repeatable sales process"  
[X Link](https://x.com/RetentionAdam/status/1685029939840458757)  2023-07-28T20:50Z [----] followers, [----] engagements


"I'm the Founder & CEO of a $20 million/year company This is what my living room looks like most days While you're doing a [--] step morning routine and organizing your stuff for hours each day I am closing deals"  
[X Link](https://x.com/RetentionAdam/status/1685695314169143298)  2023-07-30T16:54Z [----] followers, 45.5K engagements


"My company has gone from [--] to $20M ARR in [---] years completely bootstrapped and profitable. What I did is repeatable Here's how:"  
[X Link](https://x.com/RetentionAdam/status/1685728525167243264)  2023-07-30T19:06Z [----] followers, [----] engagements


"I REALLY thought we were going to cross $20 million ARR in July But we fell a bit short But now I REALLY REALLY think we'll hit $20m ARR in August"  
[X Link](https://x.com/RetentionAdam/status/1686814692042227720)  2023-08-02T19:02Z [----] followers, 12.5K engagements


"My hiring philosophy: Were pretty much only looking to hire people that would be great founders but are too risk-averse to start their own thing But the key is giving these types of employees free reign to own their area of the business Try to control them and they leave"  
[X Link](https://x.com/RetentionAdam/status/1687145623697465345)  2023-08-03T16:57Z [----] followers, [----] engagements


"I was talking to the CEO of a $150000000 a year Shopify business and he told me something about pricing Shopify apps that blew my mind. There is something magic about $59/mo. Not $9 or $99. $59 is the magic number. Triple Whale Klaviyo and Gorgias all crushed it ay $59/mo"  
[X Link](https://x.com/RetentionAdam/status/1687566671349764096)  2023-08-04T20:50Z [----] followers, 66.5K engagements


"Recently spoke with the CEO of a $150 million apparel brand. His CAC is up by 32% since iOS14 and its up another 15% since mid-April. Hes spending $1 million a month on ads and wants to 5x his adspend but he cant do it at these CPAs. What would you tell him"  
[X Link](https://x.com/RetentionAdam/status/1687902624886964224)  2023-08-05T19:05Z [----] followers, 54.1K engagements


"When I first started building SaaS businesses I tried competing on price. I'd find a $50/mo SaaS and try to build a knock-off version and charge $25 a month This was a race to the bottom Now I try to figure out which problems companies would pay $3000 a month to solve"  
[X Link](https://x.com/RetentionAdam/status/1688181969501204481)  2023-08-06T13:35Z [----] followers, [----] engagements


"Why you shouldn't raise VC money: VCs would never have let me spend $800000 of their money on a domain But the investment has been more than worth it"  
[X Link](https://x.com/RetentionAdam/status/1689269117314850816)  2023-08-09T13:35Z [----] followers, [----] engagements


"My goal is to be the most transparent CEO of a $1 billion software company We're at $20 million now and growing I share my financials strategies and all the wins & losses There's no secret formula to what we're doing so I'm happy to share anything and everything"  
[X Link](https://x.com/RetentionAdam/status/1690077715682983936)  2023-08-11T19:08Z [----] followers, 35.3K engagements


"Here's what buying a $800000 domain for my startup taught me:"  
[X Link](https://x.com/RetentionAdam/status/1690356284816523264)  2023-08-12T13:35Z [----] followers, 67.1K engagements


"The one word domain gives us instant credibility This can't be quantified But people trust us wayyy more than some company with a dash in their domain name or a .co domain"  
[X Link](https://x.com/RetentionAdam/status/1690356292626309122)  2023-08-12T13:35Z [----] followers, [----] engagements


"Underrated startup strategy: Walking right up to the line of legality and operating where others are afraid to. Uber and Airbnb wouldnt exist without this strategy"  
[X Link](https://x.com/RetentionAdam/status/1690801983697960960)  2023-08-13T19:06Z [----] followers, [----] engagements


"I learned that building a $20 million company takes basically the same effort and focus as building a $2 million company. Now I'm trying to find out if building a $1 billion company takes the same effort as building a $20m one. I'll report back"  
[X Link](https://x.com/RetentionAdam/status/1691133159411273746)  2023-08-14T17:02Z [----] followers, [----] engagements


"This guy is going to do $160000000 this year and at the beginning of COVID his business was just [--] sewing machines and an Etsy store. Meet @CurtisMatsko CEO of @PRTLNDLTHR. How was he able to pull off such insane growth (so quickly) If you have to ask clearly you've never met Curtis Heres why: [--]. This guy is truly one-of-a-kind: - An unmatched energy and entertaining presence. - An unabashed creative who believes he can do anything - A dreamer who knows he can play BIGGER than hes playing today. [--]. He has a KILLER team - Ive been sooo impressed with the [--] team members I have met - They"  
[X Link](https://x.com/RetentionAdam/status/1692995778304676026)  2023-08-19T20:23Z [----] followers, 14K engagements


"Aspiring founders are some of the best employees you can have They won't be at your company forever but they'll give you [--] or [--] years of superhuman productivity"  
[X Link](https://x.com/RetentionAdam/status/1695118660602380527)  2023-08-25T16:59Z [----] followers, [----] engagements


"First startup: Tried to disrupt a huge industry Second startup: Picked a niche I could dominate then expanded Guess which one worked out better"  
[X Link](https://x.com/RetentionAdam/status/1696154521053893088)  2023-08-28T13:35Z [----] followers, [----] engagements


"You bang your head against the wall for [--] years And then you achieve as much success in one month as you had in the previous [--] years combined This is what entrepreneurship is all about"  
[X Link](https://x.com/RetentionAdam/status/1696634186944102762)  2023-08-29T21:21Z [----] followers, [----] engagements


"We generated more than $1 million for a client in a month using a simple 6-part email strategy. And that client 9-figure brand Dr. Squatch attributes millions in revenue to us. If you want to see the exact strategy reply "Retention" and I will DM it to you"  
[X Link](https://x.com/RetentionAdam/status/1699798233059639500)  2023-09-07T14:54Z [----] followers, [----] engagements


"After [--] months of getting smacked by the slowdown crushed by churn and devastated by downsizing I am *finally* confident @Retentiondotcom has turned the corner. Heres what Im proud of (and not so proud of) that happened in August: Proud of: - We crossed a major milestone - $20m ARR in Baremetrics - Were back in the black Out of the PAINFUL breakeven period - We are building an increasingly deep understanding of the 60-day contraction problem that was the major headwind since April and cleaning up the core business - We have made a handful of pricing changes that we believe will change pricing"  
[X Link](https://x.com/RetentionAdam/status/1700580618671997079)  2023-09-09T18:43Z [----] followers, [----] engagements


"20 years ago I watched my roommates build Vimeo from our apartment [--] years ago I watched @DaveRogenmoser build Jasper into a $1.5 billion company from the office I rented from him It's hard to not be massively inspired while watching greatness up close"  
[X Link](https://x.com/RetentionAdam/status/1700607373130223801)  2023-09-09T20:29Z [----] followers, 17.9K engagements


"Klaviyo will IPO this week at a valuation of $9 billion They did $321m in revenue in the first half of this year implying a 14x revenue multiple Seeing how the market receives this IPO will be a huge signal for ecom software I'll be eagerly watching and rooting for them"  
[X Link](https://x.com/RetentionAdam/status/1703906057376973301)  2023-09-18T22:57Z [----] followers, [----] engagements


"It took us [--] years [--] months to get to $20 million ARR A lot can happen in a few years Keep going"  
[X Link](https://x.com/RetentionAdam/status/1704127076075278428)  2023-09-19T13:35Z [----] followers, [----] engagements


"This is why I spent $800k to acquire our domain If youre looking for an available domain to start a business youre doing it wrong. You need to buy a premium domain and drop a little coin. People build big companies behind pretty crappy web domains and it holds them back in a major way. If youre confident go buy a $2-10k If youre looking for an available domain to start a business youre doing it wrong. You need to buy a premium domain and drop a little coin. People build big companies behind pretty crappy web domains and it holds them back in a major way. If youre confident go buy a $2-10k"  
[X Link](https://x.com/RetentionAdam/status/1705627673563627999)  2023-09-23T16:58Z [----] followers, 52.3K engagements


"Why is everyone trying to be a "solopreneur" Having a reliable team is awesome. I've accomplished way more with them than I would have alone. And I can actually take time off and trust my team to handle everything. What am I missing"  
[X Link](https://x.com/RetentionAdam/status/1708838091333541939)  2023-10-02T13:35Z [----] followers, [----] engagements


"The playbook for launching a SaaS has completely changed The Lean Startup and Predictable Revenue models worked great [--] years ago But now you need to think differently Here are my thoughts after building a SaaS to $20 million in annual revenue:"  
[X Link](https://x.com/RetentionAdam/status/1708859828716568904)  2023-10-02T15:01Z [----] followers, 10.6K engagements


"In [--] months I grew my SaaS startup from $1M-$10M ARR. We did this with only one salesperson. Doing 100% outbound sales. Heres my 7-step playbook for building a lean high-velocity cold email machine: 👇 Step 1) Make sure you have product-market fit - My thesis for [----] and beyond is without word-of-mouth nothing will work - But if you have strong word-of-mouth (from PMF) many things can help speed you up including high-volume low conversion outbound - which we ran Step 2) Identify your target audience - We used BuiltWith to ID domains who used complimentary tech - We then ran the site traffic"  
[X Link](https://x.com/RetentionAdam/status/1721592612220703054)  2023-11-06T18:17Z [----] followers, [----] engagements


"My bootstrapped $20M ARR SaaS shrunk our sales team from [--] to [--] reps and growth SPED UP (). The days of MASSIVE sales teams for startups are over. The next crop of tech unicorns will have BDR orgs that look very different than Salesforce. Here's the breakdown: 👇 The Old Predictable Revenue Push Way: - You choose a revenue goal at the beginning of the year that is based on a predictable growth rate - You see what current reps were producing the year prior and hire X more of them based on assumption of linear productivity - You see proof early on that assumptions were accurate from the first"  
[X Link](https://x.com/RetentionAdam/status/1726712043695415683)  2023-11-20T21:20Z [----] followers, 11.8K engagements


"Yesterday Laura Balik posted a hit piece on Klaviyo and Retention dot com that was both factually untrue and lacked any evidence supporting the claims. She then blocked me from responding to the post on Twitter. I would not typically dignify something like this with a response but not doing so would be inconsistent with my commitment to build-in-public. So here we go These are her claims and why they are wrong: [--]. Klaviyo and Retention have never had a formal or informal relationship or partnership of any kind. Laura has no evidence of a partnership between us because there isnt one. We have"  
[X Link](https://x.com/RetentionAdam/status/1737558818803130398)  2023-12-20T19:41Z [----] followers, 88.4K engagements


"99% of salespeople think the next generation of $1M/year earning AE's are current entry-level sellers at top-tier startups learning the ropes as BDRs. Theyre wrong. The next generation of 7-figure sellers are aspiring YouTubers: Here's the breakdown: 1) Were moving into a sales world where the best influencers will have incredible power Generative AI will increase the amount of content created by a factor of 100x over the next several years. Fewer voices will break through but those who do will break through so spectacularly because we will crave authenticity and perspective that great"  
[X Link](https://x.com/RetentionAdam/status/1746279521953915147)  2024-01-13T21:14Z [----] followers, 12.9K engagements


"If I was a first-time startup founder I would not aim to build a $1B unicorn. VCs will hate this but here's why you should think SMALLER and try to create a $3m-5m ARR profitable SaaS instead:"  
[X Link](https://x.com/RetentionAdam/status/1815447510003183985)  2024-07-22T18:03Z [----] followers, [----] engagements


"If youre in SaaS you may not recognize this guy but every serious founder needs to study him. He bootstrapped his SaaS startup to $100M ARR in just [--] months. Here are [--] lessons I learned from Russell Brunson and Clickfunnels that you should implement in everything you do: [--]. Start posting content every day Russell started a daily podcast in his car on the way to work where he published experiments he was doing what was working and what wasnt. He stuck with it for years and woke up to thousands of fans saying they binged every episode. Slowly becoming an expert over time created the"  
[X Link](https://x.com/RetentionAdam/status/1818022712281022949)  2024-07-29T20:36Z [----] followers, [----] engagements


"Last year I spoke to 50+ top-tier VC firms about investing in my bootstrapped (profitable) $25m ARR SaaS. Here are [--] reasons why I walked away and decided NEVER to take VC money: [--]. Dividends are good If you create a successful startup you should be rewarded by getting paid millions of dollars every year Not just some *potentially* huge number at some point MAYBE in the future. [--]. The investor value prop is weak (if you dont need capital) I listened to pitch after pitch of investors saying their GTM advisory would be game-changing for us. This pitch was weak and designed to get founders like"  
[X Link](https://x.com/RetentionAdam/status/1850953426483470684)  2024-10-28T17:31Z [----] followers, [----] engagements


"$10M ARR is the FU MONEY of SaaS. Heres the breakdown: I think $10m ARR bootstrapped is the new unicorn. Why Because if you can bootstrap $10m ARR in a lean way all your wildest dreams will come true. You will be able to do whatever you want with your life. (I know because Ive done it) Not only that I think bootstrapping $10m ARR is actually way easier than creating a unicorn. And WAY less risky with a FAR higher probability-weighted financial (and happiness) outcome. Heres [--] reasons why all founders should commit to bootstrapping $10m ARR: [--]. You and your co-founder will be making over"  
[X Link](https://x.com/RetentionAdam/status/1856080177065075124)  2024-11-11T21:02Z [----] followers, 14.5K engagements


"One of my CEO friends raised over $100M. His startup had a $1.2B unicorn valuation in [----]. I always thought he was CRUSHING IT on every observable metric. So did he. Then last week we went jogging and he started venting. Hes [--] years in and the last two have been excruciating. Rocketship to $50m ARR almost no growth since [----]. He told me: The only choice we have is to try to build literally everything pitch tool consolidation to our biggest customers and pray for expansion. The problem is every company in our space is doing it too. A few minutes went by before either of us said anything. It"  
[X Link](https://x.com/RetentionAdam/status/1901321564546859118)  2025-03-16T17:16Z [----] followers, 22.2K engagements


"Youre not Sam Altman. Youre not Elon Musk. Youre not Steve Jobs. Neither am I. And thats OK. Instead of wasting years chasing VC funding and "massive" exits most founders should focus on one goal: bootstrapping to $3M ARR. Heres how I grew my first $3M ARR startup into a $25M ARR SaaS with $12M in profit (without giving up control): Company 1: Robly Email Marketing My first startup was a bootstrapped email newsletter app. We got it to $3m ARR by going after Constant Contact customers with a cheaper/better offer (for a $40/mo product). That only got us about 1% of their revenue but fortunately"  
[X Link](https://x.com/RetentionAdam/status/1953160394601570624)  2025-08-06T18:25Z [----] followers, [----] engagements

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