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# ![@PrivatEquityGuy Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::1204002849069420552.png) @PrivatEquityGuy PrivateEquityGuy (Mikk Markus)

PrivateEquityGuy (Mikk Markus) has been sharing insights and lessons from experienced private equity professionals and entrepreneurs. The focus has been on success stories, including entrepreneurs building and selling their companies, and private equity investors achieving significant growth and returns. Key takeaways include the importance of cash flow, hands-on ownership, and strategic partnerships in achieving success in private equity.

### Engagements: XXXXXX [#](/creator/twitter::1204002849069420552/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1204002849069420552/c:line/m:interactions.svg)

- X Week XXXXXX -XX%
- X Month XXXXXXX -XX%
- X Months XXXXXXXXX +46%
- X Year XXXXXXXXX -XX%

### Mentions: X [#](/creator/twitter::1204002849069420552/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1204002849069420552/c:line/m:posts_active.svg)

- X Week XX -XX%
- X Month XX -XX%
- X Months XXX +61%
- X Year XXX -XX%

### Followers: XXXXXX [#](/creator/twitter::1204002849069420552/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1204002849069420552/c:line/m:followers.svg)

- X Week XXXXXX +0.46%
- X Month XXXXXX +1.40%
- X Months XXXXXX +5.90%
- X Year XXXXXX +12%

### CreatorRank: XXXXXXX [#](/creator/twitter::1204002849069420552/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1204002849069420552/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[finance](/list/finance)  [currencies](/list/currencies)  [stocks](/list/stocks)  [technology brands](/list/technology-brands) 

**Social topic influence**
[private equity](/topic/private-equity), [businesses](/topic/businesses), [heico](/topic/heico) #7, [boring](/topic/boring) #102, [business](/topic/business) #2043, [asset management](/topic/asset-management) #11, [insurance](/topic/insurance), [$2b](/topic/$2b), [resolve](/topic/resolve), [$4m](/topic/$4m)

**Top accounts mentioned or mentioned by**
[@thedealmakerguy](/creator/undefined) [@roblmakeithappe](/creator/undefined) [@angelinvestguy](/creator/undefined) [@bigjohn043](/creator/undefined) [@xavierhelgesen](/creator/undefined) [@apompliano](/creator/undefined) [@mrfamilyoffice](/creator/undefined) [@alexrollupguy](/creator/undefined) [@nigelllee1](/creator/undefined) [@mrturnbury](/creator/undefined) [@ryanraysr](/creator/undefined) [@larryb8man](/creator/undefined) [@valkatayev](/creator/undefined) [@cuckedbyvc](/creator/undefined) [@thecolbymeyer](/creator/undefined) [@realestatetrent](/creator/undefined) [@devinwanzor](/creator/undefined) [@swimschooljosh](/creator/undefined) [@wikipedia](/creator/undefined) [@mitchellsorkin](/creator/undefined)

**Top assets mentioned**
[Spotify Technology (SPOT)](/topic/$spot)
### Top Social Posts
Top posts by engagements in the last XX hours

"Leaky taps and insurance: how HomeServe built a $2B revenue HVAC rollup Two key lessons: X. Be open to different revenue streams HomeServe's switch from a home repairer to an insurance broker helped resolve working capital challenges while improving revenue predictability X. Find new ways to acquire customers to cross-sell to HVAC space is very competitive so HomeServe has been able to win deals by a) focusing on smaller transactions ($4M average check size) b) paying more vs. search funds and lower mid-market PE (8-11x operating profit pre-synergies) Why Because every acquisition is an"  
[X Link](https://x.com/PrivatEquityGuy/status/1932802241989132319)  2025-06-11T14:08Z 53.6K followers, 6774 engagements


"Totally forgot myself when reading about a private equity firm called New Mountain Capital. Started in 2000 since then invested in XX businesses. These are the THREE most notable deals which generated over $13-14 billion in gains. Unreal deal makers"  
[X Link](https://x.com/PrivatEquityGuy/status/1876971357457576223)  2025-01-08T12:36Z 53.6K followers, 80.1K engagements


"On some level every 3rd or 4th man in finance dreams of starting his own private equity fund. Office on 57th Street $275m in AUM while charging X% management fee and generating 31%+ IRR If that's really the case. Why do we have so few fund managers of the caliber of Steve Scharzmann Henry Kravis David Bonderman Robert F. Smith and Josh Harris The information on how to start a private equity firm or how to use an LBO to acquire a $5.5m EBITDA company is available for almost for free.isn't it Books. Interviews. Also seminars these days. From the exact same gentlemen mentioned before. Still the"  
[X Link](https://x.com/PrivatEquityGuy/status/1989439178279633000)  2025-11-14T21:03Z 53.6K followers, 139.2K engagements


"Tiny acquisitions beat big deals. Look at the insane returns of companies doing just that: 21x 120x 375x 1100x; Lifco Addtech Constellation and Heico The biggest takeaway: if you find a niche where you can be #1 or #2thats worth more than being #10 in a massive market"  
[X Link](https://x.com/PrivatEquityGuy/status/1997649639651131442)  2025-12-07T12:49Z 53.6K followers, 11.7K engagements


"One of the greatest investing model youve probably never studied Im going to walk you through the model where investors buy small boring private businesses and turn them into giant returns. Were talking: Lifco: 21x since IPO (33% CAGR) Addtech: 210x since IPO (26% CAGR) Lagercrantz: 120x since IPO (23% CAGR) Heico: 1100x (22% CAGR) These arent tech rockets not chasing TAM and not raising VC. They are buying small profitable obscure companies integrating none of them and reinvesting free cash flow. for decades. TIMESTAMPS 0:00 Why tiny acquisitions beat big deals 1:12 21x 120x 375x: Lifco"  
[X Link](https://x.com/PrivatEquityGuy/status/1997389486834028927)  2025-12-06T19:35Z 53.7K followers, 32K engagements


"So this is one very great video for entrepreneurs business builders investors and I think about it often. In 2012 Deadmau5 (the world famous DJ) listened to a random vocal that someone did on his track. He decided to give it a listen. XX seconds in the moment that changed the folk's life. Deadmau5 couldnt keep his excitement in Motherf%ckerIt is so goodI am impressed right here. It's got the theme and everything.he f%cking nailed it. He has a big smile on his face and almost starts to cry. He listens another 2-3 times Lets do it. I'm about to begin this man's whole career" Ill give you"  
[X Link](https://x.com/PrivatEquityGuy/status/1998036006079996162)  2025-12-08T14:24Z 53.7K followers, 205.6K engagements


"Next time you're too worried to ask for a sale. Remember there are three folks among us who in their very early 30s started an asset management find and raised $XXX million. Without ANY track record and no rich uncle or family member. All they had was a desire to be independent and a willingness to ask"  
[X Link](https://x.com/PrivatEquityGuy/status/1998757570584940572)  2025-12-10T14:11Z 53.7K followers, 7020 engagements


"We hear stories like this in the VC world where folks in their late 20s and early 30s raise 9-fig rounds. Very rare in the asset management boring business space. (Exactly why I created this episode: X colleagues left investment banking to start a "small" firm with $450m.)"  
[X Link](https://x.com/PrivatEquityGuy/status/1999142757101891855)  2025-12-11T15:42Z 53.7K followers, 16.2K engagements

[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

@PrivatEquityGuy Avatar @PrivatEquityGuy PrivateEquityGuy (Mikk Markus)

PrivateEquityGuy (Mikk Markus) has been sharing insights and lessons from experienced private equity professionals and entrepreneurs. The focus has been on success stories, including entrepreneurs building and selling their companies, and private equity investors achieving significant growth and returns. Key takeaways include the importance of cash flow, hands-on ownership, and strategic partnerships in achieving success in private equity.

Engagements: XXXXXX #

Engagements Line Chart

  • X Week XXXXXX -XX%
  • X Month XXXXXXX -XX%
  • X Months XXXXXXXXX +46%
  • X Year XXXXXXXXX -XX%

Mentions: X #

Mentions Line Chart

  • X Week XX -XX%
  • X Month XX -XX%
  • X Months XXX +61%
  • X Year XXX -XX%

Followers: XXXXXX #

Followers Line Chart

  • X Week XXXXXX +0.46%
  • X Month XXXXXX +1.40%
  • X Months XXXXXX +5.90%
  • X Year XXXXXX +12%

CreatorRank: XXXXXXX #

CreatorRank Line Chart

Social Influence

Social category influence finance currencies stocks technology brands

Social topic influence private equity, businesses, heico #7, boring #102, business #2043, asset management #11, insurance, $2b, resolve, $4m

Top accounts mentioned or mentioned by @thedealmakerguy @roblmakeithappe @angelinvestguy @bigjohn043 @xavierhelgesen @apompliano @mrfamilyoffice @alexrollupguy @nigelllee1 @mrturnbury @ryanraysr @larryb8man @valkatayev @cuckedbyvc @thecolbymeyer @realestatetrent @devinwanzor @swimschooljosh @wikipedia @mitchellsorkin

Top assets mentioned Spotify Technology (SPOT)

Top Social Posts

Top posts by engagements in the last XX hours

"Leaky taps and insurance: how HomeServe built a $2B revenue HVAC rollup Two key lessons: X. Be open to different revenue streams HomeServe's switch from a home repairer to an insurance broker helped resolve working capital challenges while improving revenue predictability X. Find new ways to acquire customers to cross-sell to HVAC space is very competitive so HomeServe has been able to win deals by a) focusing on smaller transactions ($4M average check size) b) paying more vs. search funds and lower mid-market PE (8-11x operating profit pre-synergies) Why Because every acquisition is an"
X Link 2025-06-11T14:08Z 53.6K followers, 6774 engagements

"Totally forgot myself when reading about a private equity firm called New Mountain Capital. Started in 2000 since then invested in XX businesses. These are the THREE most notable deals which generated over $13-14 billion in gains. Unreal deal makers"
X Link 2025-01-08T12:36Z 53.6K followers, 80.1K engagements

"On some level every 3rd or 4th man in finance dreams of starting his own private equity fund. Office on 57th Street $275m in AUM while charging X% management fee and generating 31%+ IRR If that's really the case. Why do we have so few fund managers of the caliber of Steve Scharzmann Henry Kravis David Bonderman Robert F. Smith and Josh Harris The information on how to start a private equity firm or how to use an LBO to acquire a $5.5m EBITDA company is available for almost for free.isn't it Books. Interviews. Also seminars these days. From the exact same gentlemen mentioned before. Still the"
X Link 2025-11-14T21:03Z 53.6K followers, 139.2K engagements

"Tiny acquisitions beat big deals. Look at the insane returns of companies doing just that: 21x 120x 375x 1100x; Lifco Addtech Constellation and Heico The biggest takeaway: if you find a niche where you can be #1 or #2thats worth more than being #10 in a massive market"
X Link 2025-12-07T12:49Z 53.6K followers, 11.7K engagements

"One of the greatest investing model youve probably never studied Im going to walk you through the model where investors buy small boring private businesses and turn them into giant returns. Were talking: Lifco: 21x since IPO (33% CAGR) Addtech: 210x since IPO (26% CAGR) Lagercrantz: 120x since IPO (23% CAGR) Heico: 1100x (22% CAGR) These arent tech rockets not chasing TAM and not raising VC. They are buying small profitable obscure companies integrating none of them and reinvesting free cash flow. for decades. TIMESTAMPS 0:00 Why tiny acquisitions beat big deals 1:12 21x 120x 375x: Lifco"
X Link 2025-12-06T19:35Z 53.7K followers, 32K engagements

"So this is one very great video for entrepreneurs business builders investors and I think about it often. In 2012 Deadmau5 (the world famous DJ) listened to a random vocal that someone did on his track. He decided to give it a listen. XX seconds in the moment that changed the folk's life. Deadmau5 couldnt keep his excitement in Motherf%ckerIt is so goodI am impressed right here. It's got the theme and everything.he f%cking nailed it. He has a big smile on his face and almost starts to cry. He listens another 2-3 times Lets do it. I'm about to begin this man's whole career" Ill give you"
X Link 2025-12-08T14:24Z 53.7K followers, 205.6K engagements

"Next time you're too worried to ask for a sale. Remember there are three folks among us who in their very early 30s started an asset management find and raised $XXX million. Without ANY track record and no rich uncle or family member. All they had was a desire to be independent and a willingness to ask"
X Link 2025-12-10T14:11Z 53.7K followers, 7020 engagements

"We hear stories like this in the VC world where folks in their late 20s and early 30s raise 9-fig rounds. Very rare in the asset management boring business space. (Exactly why I created this episode: X colleagues left investment banking to start a "small" firm with $450m.)"
X Link 2025-12-11T15:42Z 53.7K followers, 16.2K engagements

@PrivatEquityGuy
/creator/twitter::PrivatEquityGuy