[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.] #  @MorpheusRes Morpheus Research Morpheus Research posts on X about $bcmi, tj maxx, luxury, brunello cucinelli the most. They currently have XXXXXX followers and XX posts still getting attention that total XX engagements in the last XX hours. ### Engagements: XX [#](/creator/twitter::1892661969015959552/interactions)  - X Week XXXXX -XX% - X Month XXXXXXX +1,291% - X Months XXXXXXX -XX% ### Mentions: XX [#](/creator/twitter::1892661969015959552/posts_active)  - X Week XX -XXXX% - X Month XX +600% - X Months XX +975% ### Followers: XXXXXX [#](/creator/twitter::1892661969015959552/followers)  - X Week XXXXXX +0.16% - X Month XXXXXX +3.80% - X Months XXXXXX +12% ### CreatorRank: XXXXXXXXX [#](/creator/twitter::1892661969015959552/influencer_rank)  ### Social Influence [#](/creator/twitter::1892661969015959552/influence) --- **Social category influence** [fashion brands](/list/fashion-brands) [finance](/list/finance) [countries](/list/countries) [luxury brands](/list/luxury-brands) [travel destinations](/list/travel-destinations) **Social topic influence** [$bcmi](/topic/$bcmi) #15, [tj maxx](/topic/tj-maxx) #155, [luxury](/topic/luxury), [brunello cucinelli](/topic/brunello-cucinelli) #16, [russia](/topic/russia), [loro piana](/topic/loro-piana) #73, [$bcucy](/topic/$bcucy), [moscow](/topic/moscow), [brands](/topic/brands), [superior](/topic/superior) ### Top Social Posts [#](/creator/twitter::1892661969015959552/posts) --- Top posts by engagements in the last XX hours "NEW REPORT: $BC.MI $BCUCY From Moscow To TJ Maxx How Brunello Cucinelli Continues To Lie About Its Russian Business While Aggressive Discounting Damages Its Exclusive Positioning (1/x)" [X Link](https://x.com/MorpheusRes/status/1971156639245009083) [@MorpheusRes](/creator/x/MorpheusRes) 2025-09-25T10:15Z 15.8K followers, 49.6K engagements "Overall despite extolling the virtues of a more ethical capitalism Cucinelli has continued to lie about its Russian operations while its products face aggressive discounting likely harming its exclusive brand positioning and its premium valuation multiple. (42/x)" [X Link](https://x.com/MorpheusRes/status/1971158311828693375) [@MorpheusRes](/creator/x/MorpheusRes) 2025-09-25T10:22Z 15.8K followers, 5451 engagements "We also reveal the scale of Cucinellis aggressive discounting strategy seemingly intended to manage bloated inventory that dwarfs direct peers with items ending up in stores like TJ Maxx risking dilution to the brands exclusive positioning. (5/x)" [X Link](https://x.com/MorpheusRes/status/1971156652318736545) [@MorpheusRes](/creator/x/MorpheusRes) 2025-09-25T10:15Z 15.8K followers, 2269 engagements "Even ignoring our findings Cucinelli trades at 46x next years earnings a higher multiple than any luxury peer despite slowing revenue growth average operating margins and rising competition from peers like Khaite and The Row each reporting triple-digit growth. (6/x)" [X Link](https://x.com/MorpheusRes/status/1971156655745499360) [@MorpheusRes](/creator/x/MorpheusRes) 2025-09-25T10:15Z 15.8K followers, 2085 engagements "Our full report available on our website details a total of X third parties that have collectively moved XX metric tons of Cucinellis luxury products to Russia since sanctions were imposed. (34/x)" [X Link](https://x.com/MorpheusRes/status/1971157480911798584) [@MorpheusRes](/creator/x/MorpheusRes) 2025-09-25T10:19Z 15.8K followers, XXX engagements "In addition to sanctions risks we see other more fundamental challenges for $BC.MI . Cucinelli claims its inventory is healthy but it holds significantly more than peers. Inventory days were XXX in the XX months to H1 2025 and XXX in FY 24- the highest of any peer. (35/x)" [X Link](https://x.com/MorpheusRes/status/1971157560955896204) [@MorpheusRes](/creator/x/MorpheusRes) 2025-09-25T10:19Z 15.8K followers, XXX engagements "From 2014-2019 $BC.MI said it didnt make write-down provisions for obsolete inventory due to its efficient process of selling & disposing of residual items per filings. Yet since 2020 $BC.MI has reported increasing provisions peaking at 100m in XX. (36/x)" [X Link](https://x.com/MorpheusRes/status/1971157649380221084) [@MorpheusRes](/creator/x/MorpheusRes) 2025-09-25T10:19Z 15.8K followers, XXX engagements "Chairman Cucinelli has argued that you cant sell this years fashion next year and that donating clothing is superior to discounting due to the damage aggressive discounting can do to a brands image and reputation per a 2020 interview. (37/x)" [X Link](https://x.com/MorpheusRes/status/1971157734813991095) [@MorpheusRes](/creator/x/MorpheusRes) 2025-09-25T10:20Z 15.8K followers, XXX engagements "Yet we found thousands of Cucinelli products being sold at aggressive discounts across multiple 3rd party outlets dwarfing the volume of discounted items we found from peers such as Loro Piana. A luxury industry consultant told us this was a disaster for $BC.MI . (38/x)" [X Link](https://x.com/MorpheusRes/status/1971157936602022272) [@MorpheusRes](/creator/x/MorpheusRes) 2025-09-25T10:20Z 15.8K followers, XXX engagements "Cucinellis products are even available at TJ Maxx where we found XX SKUs in multiple sizes and not a single item from Zegna or Loro Piana. Our report details numerous social media posts from shoppers surprised to find discounted Cucinelli at TJ Maxx. (40/x)" [X Link](https://x.com/MorpheusRes/status/1971158175190814914) [@MorpheusRes](/creator/x/MorpheusRes) 2025-09-25T10:21Z 15.8K followers, 1451 engagements "Since 2019 $BC.MI has partnered with undisclosed fashion liquidators per company filings & site archives. Through this partnership dead stock reaches remote places of the world including Russia per a former Cucinelli employee. (41/x)" [X Link](https://x.com/MorpheusRes/status/1971158261953962444) [@MorpheusRes](/creator/x/MorpheusRes) 2025-09-25T10:22Z 15.8K followers, 1629 engagements "After extensive research we believe the evidence justifies a short position in shares of Brunello Cucinelli (BIT: BC US OTC: BCUCY). Morpheus Research holds short positions in $BC.MI. Full report and disclaimer available here" [X Link](https://x.com/MorpheusRes/status/1971158463398150182) [@MorpheusRes](/creator/x/MorpheusRes) 2025-09-25T10:22Z 15.8K followers, 6208 engagements
[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]
@MorpheusRes Morpheus Research
Morpheus Research posts on X about $bcmi, tj maxx, luxury, brunello cucinelli the most. They currently have XXXXXX followers and XX posts still getting attention that total XX engagements in the last XX hours.
Engagements: XX #
- X Week XXXXX -XX%
- X Month XXXXXXX +1,291%
- X Months XXXXXXX -XX%
Mentions: XX #
- X Week XX -XXXX%
- X Month XX +600%
- X Months XX +975%
Followers: XXXXXX #
- X Week XXXXXX +0.16%
- X Month XXXXXX +3.80%
- X Months XXXXXX +12%
CreatorRank: XXXXXXXXX #
Social Influence #
Social category influence fashion brands finance countries luxury brands travel destinations
Social topic influence $bcmi #15, tj maxx #155, luxury, brunello cucinelli #16, russia, loro piana #73, $bcucy, moscow, brands, superior
Top Social Posts #
Top posts by engagements in the last XX hours
"NEW REPORT: $BC.MI $BCUCY From Moscow To TJ Maxx How Brunello Cucinelli Continues To Lie About Its Russian Business While Aggressive Discounting Damages Its Exclusive Positioning (1/x)"
X Link @MorpheusRes 2025-09-25T10:15Z 15.8K followers, 49.6K engagements
"Overall despite extolling the virtues of a more ethical capitalism Cucinelli has continued to lie about its Russian operations while its products face aggressive discounting likely harming its exclusive brand positioning and its premium valuation multiple. (42/x)"
X Link @MorpheusRes 2025-09-25T10:22Z 15.8K followers, 5451 engagements
"We also reveal the scale of Cucinellis aggressive discounting strategy seemingly intended to manage bloated inventory that dwarfs direct peers with items ending up in stores like TJ Maxx risking dilution to the brands exclusive positioning. (5/x)"
X Link @MorpheusRes 2025-09-25T10:15Z 15.8K followers, 2269 engagements
"Even ignoring our findings Cucinelli trades at 46x next years earnings a higher multiple than any luxury peer despite slowing revenue growth average operating margins and rising competition from peers like Khaite and The Row each reporting triple-digit growth. (6/x)"
X Link @MorpheusRes 2025-09-25T10:15Z 15.8K followers, 2085 engagements
"Our full report available on our website details a total of X third parties that have collectively moved XX metric tons of Cucinellis luxury products to Russia since sanctions were imposed. (34/x)"
X Link @MorpheusRes 2025-09-25T10:19Z 15.8K followers, XXX engagements
"In addition to sanctions risks we see other more fundamental challenges for $BC.MI . Cucinelli claims its inventory is healthy but it holds significantly more than peers. Inventory days were XXX in the XX months to H1 2025 and XXX in FY 24- the highest of any peer. (35/x)"
X Link @MorpheusRes 2025-09-25T10:19Z 15.8K followers, XXX engagements
"From 2014-2019 $BC.MI said it didnt make write-down provisions for obsolete inventory due to its efficient process of selling & disposing of residual items per filings. Yet since 2020 $BC.MI has reported increasing provisions peaking at 100m in XX. (36/x)"
X Link @MorpheusRes 2025-09-25T10:19Z 15.8K followers, XXX engagements
"Chairman Cucinelli has argued that you cant sell this years fashion next year and that donating clothing is superior to discounting due to the damage aggressive discounting can do to a brands image and reputation per a 2020 interview. (37/x)"
X Link @MorpheusRes 2025-09-25T10:20Z 15.8K followers, XXX engagements
"Yet we found thousands of Cucinelli products being sold at aggressive discounts across multiple 3rd party outlets dwarfing the volume of discounted items we found from peers such as Loro Piana. A luxury industry consultant told us this was a disaster for $BC.MI . (38/x)"
X Link @MorpheusRes 2025-09-25T10:20Z 15.8K followers, XXX engagements
"Cucinellis products are even available at TJ Maxx where we found XX SKUs in multiple sizes and not a single item from Zegna or Loro Piana. Our report details numerous social media posts from shoppers surprised to find discounted Cucinelli at TJ Maxx. (40/x)"
X Link @MorpheusRes 2025-09-25T10:21Z 15.8K followers, 1451 engagements
"Since 2019 $BC.MI has partnered with undisclosed fashion liquidators per company filings & site archives. Through this partnership dead stock reaches remote places of the world including Russia per a former Cucinelli employee. (41/x)"
X Link @MorpheusRes 2025-09-25T10:22Z 15.8K followers, 1629 engagements
"After extensive research we believe the evidence justifies a short position in shares of Brunello Cucinelli (BIT: BC US OTC: BCUCY). Morpheus Research holds short positions in $BC.MI. Full report and disclaimer available here"
X Link @MorpheusRes 2025-09-25T10:22Z 15.8K followers, 6208 engagements