# ![@MarketingEdgeM Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::2285536255.png) @MarketingEdgeM Marketing Edge

Marketing Edge posts on X about nigeria, business, agencies, inflation the most. They currently have [-----] followers and [---] posts still getting attention that total [---] engagements in the last [--] hours.

### Engagements: [---] [#](/creator/twitter::2285536255/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::2285536255/c:line/m:interactions.svg)

- [--] Week [---] +3,740%
- [--] Month [---] +929%
- [--] Months [-----] +21%
- [--] Year [-----] -51%

### Mentions: [--] [#](/creator/twitter::2285536255/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::2285536255/c:line/m:posts_active.svg)

- [--] Week [--] +733%
- [--] Month [--] +867%
- [--] Months [--] +29%
- [--] Year [--] -21%

### Followers: [-----] [#](/creator/twitter::2285536255/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::2285536255/c:line/m:followers.svg)

- [--] Week [-----] +0.15%
- [--] Month [-----] +0.38%
- [--] Months [-----] +0.30%
- [--] Year [-----] +1.50%

### CreatorRank: [---------] [#](/creator/twitter::2285536255/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::2285536255/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[finance](/list/finance)  15.33% [countries](/list/countries)  13.87% [stocks](/list/stocks)  8.03% [agencies](/list/agencies)  #404 [technology brands](/list/technology-brands)  5.11% [automotive brands](/list/automotive-brands)  2.19% [social networks](/list/social-networks)  1.46% [luxury brands](/list/luxury-brands)  0.73% [travel destinations](/list/travel-destinations)  0.73%

**Social topic influence**
[nigeria](/topic/nigeria) #3330, [business](/topic/business) 5.11%, [agencies](/topic/agencies) 4.38%, [inflation](/topic/inflation) 2.92%, [edge](/topic/edge) #1508, [ai](/topic/ai) 2.19%, [growth](/topic/growth) 2.19%, [dentsu](/topic/dentsu) 2.19%, [5g](/topic/5g) 2.19%, [hyprop investments](/topic/hyprop-investments) 2.19%

**Top accounts mentioned or mentioned by**
[@bosuntijani](/creator/undefined) [@phdworldwide](/creator/undefined) [@johnventsng](/creator/undefined) [@sanlam](/creator/undefined) [@allianz](/creator/undefined) [@idafrica](/creator/undefined) [@ayenithegreat](/creator/undefined) [@cocacola](/creator/undefined) [@cocacolang](/creator/undefined) [@nbplc](/creator/undefined) [@remycointreau](/creator/undefined)

**Top assets mentioned**
[Honda Motor Co., Ltd. (HMC)](/topic/honda) [Coca-Cola Co (KO)](/topic/$ko) [Nielsen Holdings plc (NLSN)](/topic/nielsen-holdings-plc)
### Top Social Posts
Top posts by engagements in the last [--] hours

"Valentines gifting is shifting. TECNO is pairing the Camon [--] Series with a guaranteed cashback offer through February [--] positioning smartphones as practical enduring gifts in a value-conscious market. More on the website"  
[X Link](https://x.com/MarketingEdgeM/status/2021934312841699380)  2026-02-12T13:08Z [----] followers, [--] engagements


"Sights and sounds from the screening event of #Maggis limited series produced by Conceptified Media: #TalesofRamadan"  
[X Link](https://x.com/MarketingEdgeM/status/2022005556815499273)  2026-02-12T17:51Z [----] followers, [---] engagements


"ARCON has declared recent directives by state signage agencies in Ondo and Enugu demanding pre-exposure vetting of political and other ads as unlawful citing constitutional limits. With [----] in view the debate now shifts to regulatory boundaries and electoral integrity"  
[X Link](https://x.com/MarketingEdgeM/status/2022672854869836127)  2026-02-14T14:02Z [----] followers, [--] engagements


"Coca-Cola Nigeria launches a nationwide promo offering 600m in cash and prizes with two new millionaires expected every day until June [--] [----]. Consumers can win by buying scanning and entering codes on Coke Fanta Sprite and Schweppes bottles. Details on our website"  
[X Link](https://x.com/MarketingEdgeM/status/2019510855747207214)  2026-02-05T20:38Z [----] followers, [--] engagements


"In many global ad markets pitches are public knowledge. Who is pitching the account value the winner and why they won are openly discussed. That transparency builds credibility accountability and clearer performance benchmarks across the industry. More on our website"  
[X Link](https://x.com/MarketingEdgeM/status/2019778006940537180)  2026-02-06T14:19Z [----] followers, [--] engagements


"Ideas Origin Media has unveiled its new creative space in Lagos framing it as a strategic investment in how ideas are conceived and executed. The agency says the hub is designed to deliver culturally grounded regulation-aware ideas that can scale globally. More on website"  
[X Link](https://x.com/MarketingEdgeM/status/2019795698514866346)  2026-02-06T15:29Z [----] followers, [--] engagements


"Global ad spend is forecast to reach $1.3 trillion in [----] up [---] percent according to WARC. But the bigger story is structural: nearly [--] percent of spend now goes to digital signalling the breakdown of traditional media planning models. More on the website"  
[X Link](https://x.com/MarketingEdgeM/status/2019799499971973468)  2026-02-06T15:45Z [----] followers, [--] engagements


"Chief Michael Olumuyiwa Falomo helped build Nigerian advertising from its earliest broadcast days to the modern brand era. His legacy is not just remembered it is embedded in the industrys foundations"  
[X Link](https://x.com/MarketingEdgeM/status/2020240199318663427)  2026-02-07T20:56Z [----] followers, [--] engagements


"ARCON confirms the passing of Chief Michael Olumuyiwa Falomo former APCON chairman and pioneer of Nigerian advertising. Industry leaders describe his legacy as one built on ethics institutions and service. More on the website"  
[X Link](https://x.com/MarketingEdgeM/status/2020249870494322904)  2026-02-07T21:34Z [----] followers, [--] engagements


"AI has made Nigerian brands faster and leaner but not necessarily more memorable. As automation scales judgment cultural nuance and timing risk being lost and thats where long-term brand meaning is quietly eroded. More on our website"  
[X Link](https://x.com/MarketingEdgeM/status/2020848624763064338)  2026-02-09T13:13Z [----] followers, [--] engagements


"Nigeria must update laws to match todays digital realities Otega Ogra warns arguing that unchecked misinformation now poses a national risk and regulation is part of governments responsibility. Visit the website for more"  
[X Link](https://x.com/MarketingEdgeM/status/2021196946686538044)  2026-02-10T12:17Z [----] followers, [--] engagements


"Nigerias digital regulatory environment is entering a new phase of collaboration as the NCC and the NDPC have strengthened regulatory cooperation with the signing of a memorandum of understanding designed to improve enforcement of data privacy rules within the sector"  
[X Link](https://x.com/MarketingEdgeM/status/2021201465877184959)  2026-02-10T12:35Z [----] followers, [--] engagements


"MARKETING EDGE ONTV concludes its Industry Conversation on out of home advertising as Sola Akinsiku breaks down recent court rulings and their implications for regulation compliance and industry operations. Viewers can watch on TVC News on DSTV Channel [---] at [-----] pm"  
[X Link](https://x.com/MarketingEdgeM/status/2021205189890322860)  2026-02-10T12:50Z [----] followers, [--] engagements


"MARKETING EDGE appoints Amos Oladele as Managing Director/Editor-in-Chief reinforcing continuity and editorial leadership following the passing of founder John Ajayi. More on our website"  
[X Link](https://x.com/MarketingEdgeM/status/2021231221976572165)  2026-02-10T14:34Z [----] followers, [--] engagements


"ARCONs latest webinar puts Nigerias [----] outlook at 4.2% growth with inflation easing FX stabilising and reforms driving cautious optimism says Standard Banks Muyiwa Oni. Full story on our website"  
[X Link](https://x.com/MarketingEdgeM/status/2021235870930534731)  2026-02-10T14:52Z [----] followers, [--] engagements


"CBNs [----] outlook projects 4.49% growth inflation easing to 13% and a stabilising naira. For brands and agencies this could signal a shift from survival tactics to long-term brand building and integrated campaigns. More on the website"  
[X Link](https://x.com/MarketingEdgeM/status/2021535548993663015)  2026-02-11T10:43Z [----] followers, [--] engagements


"Adeyinka Agunloye Senior Business Director at Connect Marketing Services says many brands in Nigeria are missing out on boosting visibility and co-creating meaningful experiences by underutilising sponsorship"  
[X Link](https://x.com/MarketingEdgeM/status/2021539087837241519)  2026-02-11T10:57Z [----] followers, [--] engagements


"In a follow-up conversation with the President of the OAAN OUT-OF-HOME ADVERTISING ASSOCIATION OF NIGERIA (OAAN) Sola Akinsiku stressed on the critical need to create a new identity for the association that distinguishes real practitioners and weeds out unserious players"  
[X Link](https://x.com/MarketingEdgeM/status/2021565539899031910)  2026-02-11T12:42Z [----] followers, [--] engagements


"ARCONs industry webinar revealed cautious optimism across Nigerias marketing communications sector. Easing inflation signals opportunity but leaders warn that sustainability depends on reinvestment in talent tools and stronger brandagency partnerships. More on our website"  
[X Link](https://x.com/MarketingEdgeM/status/2021567635180380349)  2026-02-11T12:50Z [----] followers, [--] engagements


"Fifteen years on Havas Media Network retains Hyundai Motor Groups global media business outside North America underlining how data technology and long-term performance now define agency value at scale not just tenure. Head to our website for full story"  
[X Link](https://x.com/MarketingEdgeM/status/2021193384535138746)  2026-02-10T12:03Z [----] followers, [--] engagements


"A Lagos High Court has ordered Meta to pay $25000 to Femi Falana SAN over a fabricated illness video citing the Nigerian Data Protection Act. The ruling signals growing scrutiny of platform accountability data governance and brand risk in Nigerias digital ecosystem"  
[X Link](https://x.com/MarketingEdgeM/status/2021571726874714421)  2026-02-11T13:07Z [----] followers, [--] engagements


"Kantar has appointed Daniel Oseman as Managing Director for West East and Central Africa strengthening leadership across one of its most strategic regions. He will oversee multi market operations and drive commercial growth across WECA. Full story on our website"  
[X Link](https://x.com/anyuser/status/2021574223622209813)  2026-02-11T13:17Z [----] followers, [--] engagements


"Boston Beers CMO Lesya Lysyj exits after [--] years as revenue falls 11.2% and hard seltzer continues to slide. With beer and seltzer both under pressure the real question is where growth comes from next. Full story on our website"  
[X Link](https://x.com/anyuser/status/2021604895757889609)  2026-02-11T15:19Z [----] followers, [--] engagements


"15 years and counting. Havas Media Network retains Hyundai Motor Groups $600m media business across Europe MEA APAC and LATAM deepening its data and AI focus with INNOCEAN. More on our website"  
[X Link](https://x.com/anyuser/status/2021925455155114178)  2026-02-12T12:32Z [----] followers, [--] engagements


"Advertising Regulatory Council Of Nigeria (ARCON) fires back. DG Olalekan Fadolapo calls ADVANs open letter manipulative challenges its N800bn spend claim and defends ongoing industry reforms amid pending court cases. More on our website"  
[X Link](https://x.com/MarketingEdgeM/status/2021928887316611179)  2026-02-12T12:46Z [----] followers, [--] engagements


"MARKETING EDGE Live at The Maggi Tale of Ramadan Season [--] press parley"  
[X Link](https://x.com/MarketingEdgeM/status/2021978604582891584)  2026-02-12T16:04Z [----] followers, [--] engagements


"Turkish Airlines carried 7.6m passengers in Jan [----] with capacity up 10% YoY and load factor at 84%. International-to-international traffic rose 10.8% while cargo surged 18.8% to 178.3k tons. Fleet now at [---] aircraft. More on our website"  
[X Link](https://x.com/MarketingEdgeM/status/2021987074161901839)  2026-02-12T16:37Z [----] followers, [--] engagements


"DG Dr. Olalekan Fadolapo clarified that under the ARCON Act [----] the President appoints the governing council chairman with due process and vetting underway. Management continues daily operations. Full story on the website"  
[X Link](https://x.com/MarketingEdgeM/status/2021989997168275788)  2026-02-12T16:49Z [----] followers, [--] engagements


"Sights and sounds from the screening/premier event of #Maggis limited series #TalesofRamadan season 2"  
[X Link](https://x.com/MarketingEdgeM/status/2022063773847347497)  2026-02-12T21:42Z [----] followers, [--] engagements


"Global brewers face falling volumes but innovation is cushioning the blow. Anheuser-Busch InBev posted a 1.5% Q4 volume dip yet grew revenue 2.5% with alcohol-free brands up 34%. Premiumisation zero alcohol and emerging markets now drive strategy. More on the website"  
[X Link](https://x.com/MarketingEdgeM/status/2022259271941988460)  2026-02-13T10:39Z [----] followers, [--] engagements


"Guinness Nigeria strengthens its spirits play. Olusegun Akinyemiju steps in as Head of White Spirits MSS Category with a mandate to drive portfolio growth innovation and cross functional execution in a fast evolving segment. More on our website"  
[X Link](https://x.com/MarketingEdgeM/status/2022264665267483130)  2026-02-13T11:00Z [----] followers, [--] engagements


"Dentsu Group announces major leadership changes. Hiroshi Igarashi steps down as global CEO after [--] years. Takeshi Sano takes over with broader executive reshuffles across corporate affairs and finance as Dentsu pushes transformation. Full story on the website"  
[X Link](https://x.com/anyuser/status/2022268205327081514)  2026-02-13T11:14Z [----] followers, [--] engagements


"Valentines marketing is no longer just about romance. Its about revenue. Brands like Konga and PalmPay are blending discounts cashback and user-generated content to drive transactions not just emotion. This is performance-led storytelling. More on the website"  
[X Link](https://x.com/MarketingEdgeM/status/2022331405133590765)  2026-02-13T15:25Z [----] followers, [--] engagements


"Brands now allocate about 11% of marketing budgets to sponsorship with renewed confidence in measurable returns. Beyond sport music and community platforms are gaining ground. Full story on our website"  
[X Link](https://x.com/MarketingEdgeM/status/2022335052093546514)  2026-02-13T15:40Z [----] followers, [--] engagements


"NIVEAs 3bn National Consumer Promotion keeps building momentum. Over [------] winners so far including [--] millionaires and hundreds of thousands of airtime and voucher recipients. The latest draw added new 1m winners from Abuja and Onitsha. More on our website"  
[X Link](https://x.com/anyuser/status/2022339489159651340)  2026-02-13T15:58Z [----] followers, [--] engagements


"Opinions from Maggi's Tales of Ramadan season [--] premiere. Tales of Ramadan is a creative way Maggi is tapping into shared and sacred moments - Lynda Aguocha #TalesofRamadan #Maggi"  
[X Link](https://x.com/MarketingEdgeM/status/2022676794260734201)  2026-02-14T14:18Z [----] followers, [--] engagements


"Watch the Category Manager - Culinary (Maggi) Nestl Nigeria Funmi Osineye in an interview with MARKETING EDGE at the premiere of Maggi's Tales of Ramadan (Season 2) share the core essence behind the Ramadan themed series"  
[X Link](https://x.com/MarketingEdgeM/status/2022781220036206752)  2026-02-14T21:13Z [----] followers, [--] engagements


"In a significant win Publicis-owned Leo Burnett has been named the lead creative agency for ANZ one of Australias big four banks. 1/2 #BreakingNews"  
[X Link](https://x.com/MarketingEdgeM/status/1849082043746963803)  2024-10-23T13:34Z [----] followers, [---] engagements


"The decision comes after a closely contested pitch where Leo Burnett emerged victorious outpacing final contenders such as dentsu. To read more click link below 👇 2/2 #BreakingNews https://marketingedge.com.ng/leo-burnett-secures-anzs-creative-account-in-competitive-pitch/ https://marketingedge.com.ng/leo-burnett-secures-anzs-creative-account-in-competitive-pitch/"  
[X Link](https://x.com/MarketingEdgeM/status/1849082131508604972)  2024-10-23T13:35Z [----] followers, [--] engagements


"From digital marketing to influencer partnerships the spending patterns of these agencies have consistently revealed the key trends that are shaping the industry and the performance of their brands in the market. 1/2 #gistlover"  
[X Link](https://x.com/MarketingEdgeM/status/1849085255296201055)  2024-10-23T13:47Z [----] followers, [--] engagements


"Minister of Communication Innovation and Digital Economy @bosuntijani recently disclosed this on his X handle while giving an update on a trip to Sweden. To read more click link below 👇 #BreakingNews https://marketingedge.com.ng/nigeria-collaborates-with-sweden-to-strengthen-digital-economy/ https://marketingedge.com.ng/nigeria-collaborates-with-sweden-to-strengthen-digital-economy/"  
[X Link](https://x.com/MarketingEdgeM/status/1849111742015475820)  2024-10-23T15:32Z [----] followers, [--] engagements


"Iyinoluwa Aboyeji a Fintech expert and Partner Future Africa made this submission while appearing on a National Television Tuesday to speak on Fintech revolution in Nigeria. To read more click link below 👇 #Lockdown https://marketingedge.com.ng/tinubus-reforms-hold-promise-for-fintech-industry/ https://marketingedge.com.ng/tinubus-reforms-hold-promise-for-fintech-industry/"  
[X Link](https://x.com/MarketingEdgeM/status/1849374979688661190)  2024-10-24T08:58Z [----] followers, [--] engagements


"The better-than-anticipated performance bolstered by securing new business with Amazon Unilever and Henkel pushed WPPs shares up by as much as 5% reaching a four-month high. To read more click link below 👇 #gistlover https://marketingedge.com.ng/wpp-rebounds-with-third-quarter-growth-as-shares-increase/ https://marketingedge.com.ng/wpp-rebounds-with-third-quarter-growth-as-shares-increase/"  
[X Link](https://x.com/MarketingEdgeM/status/1849736131241291977)  2024-10-25T08:53Z [----] followers, [--] engagements


"@phdworldwide has named Rohan Tambyrajah its first Global Chief Experience Officer tasking him with integrating mediacontent&commerce to deliver holistic consumer experiences that drive brand growth. To read more click link below 👇 #congratulations https://marketingedge.com.ng/phd-appoints-tambyrajah-as-global-chief-experience-officer/ https://marketingedge.com.ng/phd-appoints-tambyrajah-as-global-chief-experience-officer/"  
[X Link](https://x.com/MarketingEdgeM/status/1850905856012902841)  2024-10-28T14:21Z [----] followers, [--] engagements


"AI-Powered Personalization Brands understand that their audience wants to feel seen. AI tools help marketing and PR professionals segment their audience using data analytics and deliver personalized messaging that resonates with them"  
[X Link](https://x.com/MarketingEdgeM/status/1888911014550229490)  2025-02-10T11:20Z [----] followers, [--] engagements


"Video Marketing In line with the increased appetite of audiences for visual content marketing professionals are now securing mindshare using short-form clips live streams and sometimes immersive [---] content"  
[X Link](https://x.com/MarketingEdgeM/status/1888911019285553341)  2025-02-10T11:20Z [----] followers, [--] engagements


"Honda pulls out of a $58B Nissan merger over control issues suggesting a massive power clash between the two automakers. https://marketingedge.com.ng/auto-industry-shocker-as-honda-halts-58-billion-nissan-merger/ https://marketingedge.com.ng/auto-industry-shocker-as-honda-halts-58-billion-nissan-merger/"  
[X Link](https://x.com/MarketingEdgeM/status/1889234771466686918)  2025-02-11T08:47Z [----] followers, [--] engagements


"Insight Publicis celebrates a remarkable 45-year legacy of driving Nigeria's creative landscape with the power of storytelling. https://marketingedge.com.ng/insight-publicis-at-45-a-legacy-forged-in-creativity-resilience-in-driving-nigerias/ https://marketingedge.com.ng/insight-publicis-at-45-a-legacy-forged-in-creativity-resilience-in-driving-nigerias/"  
[X Link](https://x.com/MarketingEdgeM/status/1889586309808652294)  2025-02-12T08:04Z [----] followers, [--] engagements


"Customer analytics market forecast to explode driven by customer experience Marketing Edge Magazine https://marketingedge.com.ng/customer-analytics-market-forecast-to-explode-driven-by-customer-experience/ https://marketingedge.com.ng/customer-analytics-market-forecast-to-explode-driven-by-customer-experience/"  
[X Link](https://x.com/MarketingEdgeM/status/1892114346387308803)  2025-02-19T07:29Z [----] followers, [--] engagements


"Unilever ousts CEO Schumacher amid mounting investor pressure. What does this mean for the consumer giant Open thread 🧵"  
[X Link](https://x.com/MarketingEdgeM/status/1894689940551716925)  2025-02-26T10:04Z [----] followers, [--] engagements


"In a shocking move that jolted both global investors and analysts Unilever Plc has ditched Hein Schumacher as its global Chief Executive Officer (CEO). [--] years old Schumacher will step down as CEO on March [--] and leave the company on May 31"  
[X Link](https://x.com/MarketingEdgeM/status/1894689944053948695)  2025-02-26T10:04Z [----] followers, [--] engagements


"David OgilvyThe "Father of Advertising." His genius transformed modern marketing proving that data + creativity = legendary ads. His golden rule The consumer isnt a moron. Shes your wife. Respect your audience tell great stories and back them up with a strategy"  
[X Link](https://x.com/MarketingEdgeM/status/1900492781224681640)  2025-03-14T10:22Z [----] followers, [--] engagements


"Foremost IMC industry professional experiential marketing expert and Project Marshal /CEO of Abelinis Limited Mr. Abiodun Oshinibosi is set to launch his debut book Project Manager Extraordinaire (PMX). Read more here on our website Read more on our website"  
[X Link](https://x.com/MarketingEdgeM/status/1902677560980390172)  2025-03-20T11:04Z [----] followers, [--] engagements


"Heinz just dropped sauce-opening GRILLZ Yes you heard right your ketchup now has street cred. This isnt just another quirky campaign its brand genius. From solving a tiny everyday problem to turning heads with fashion-meets-function creativity"  
[X Link](https://x.com/MarketingEdgeM/status/1914261326894952690)  2025-04-21T10:14Z [----] followers, [---] engagements


"Some brands shout. Others just show up smart. These [--] Nigerian brands arent trending every daybut their marketing Clean. Consistent. Clever. From Galas unspoken legacy to Gokadas pivot game theres a lot to learn from local champions. Who else deserves a spot on this list"  
[X Link](https://x.com/MarketingEdgeM/status/1922781459569373448)  2025-05-14T22:29Z [----] followers, [--] engagements


"SPOTLIGHT Introducing the Samsung Galaxy A Series: Where Innovation Meets You. Samsung has unleashed a new era of mobile technology with the arrival of the Galaxy A56 5G A36 5G and A26 5G. This latest series isn't just about smartphones; it's about integrating Awesome"  
[X Link](https://x.com/MarketingEdgeM/status/1922787594846261375)  2025-05-14T22:54Z [----] followers, [--] engagements


"displays and long-lasting battery life these devices empower users to connect create and explore with ease. The integration of 5G technology ensures a seamless and lightning-fast experience keeping you ahead in a rapidly evolving world"  
[X Link](https://x.com/MarketingEdgeM/status/1922787608817487951)  2025-05-14T22:54Z [----] followers, [--] engagements


"Discover the power and innovation of the Samsung Galaxy A series more than a phone it's an extension of you. #SamsungGalaxy #AwesomeIntelligence #5G #MobileInnovation #TechLaunch #MarketingEdge #ConnectedLiving #SamsungNigeria"  
[X Link](https://x.com/MarketingEdgeM/status/1922787611837403596)  2025-05-14T22:54Z [----] followers, [--] engagements


"@Johnventsng an indigenous agribusiness and manufacturing company debuts in the rice market The company makes its entry with its first shipment of Johnvents Rice to Senegal and The Gambia strengthening food security in West Africa"  
[X Link](https://x.com/MarketingEdgeM/status/1922898324962562454)  2025-05-15T06:14Z [----] followers, [--] engagements


"SPOTLIGHT Nigeria's cocktail scene is exploding with creativity and Diageo World Class is fueling the fire This competition celebrates the unique talent and innovation of Nigerian bartenders pushing them to experiment with local flavors and techniques"  
[X Link](https://x.com/MarketingEdgeM/status/1923298965878976796)  2025-05-16T08:46Z [----] followers, [--] engagements


"It's a chance to witness the evolution of cocktail culture where tradition meets cutting-edge mixology. Join us as we raise a glass to the future of Nigerian bartending #CocktailInnovation #NigerianMixology #BartendingTalent #CreativeCocktails #Diageo #MarketingEdge"  
[X Link](https://x.com/MarketingEdgeM/status/1923298970157064400)  2025-05-16T08:46Z [----] followers, [--] engagements


"Witnessing giant strides across Africa Stanbic IBTC Holdings isn't just a financial institution; it's a powerhouse with footprints in over [--] African countries. As a member of the over 160-year-old Standard Bank Group they bring a wealth of experience and a commitment to"  
[X Link](https://x.com/MarketingEdgeM/status/1924401727718973572)  2025-05-19T09:48Z [----] followers, [---] engagements


"From leveraging AI-driven innovation to pushing clients beyond comfort zones Wavemaker is redefining what it means to lead in a challenging market. #MarketingEdge #WavemakerNigeria #SojiOlaogun #AIMarketing #AdvertisingGrowth #MarketingInnovation #ThoughtLeadership #AdIndustry"  
[X Link](https://x.com/MarketingEdgeM/status/1924413489466019938)  2025-05-19T10:35Z [----] followers, [--] engagements


"From a bold vision in [----] to a powerful force in Nigerias real estate sector EVERTOP REALTIES LIMITED is more than a property company; it's a partner in building dreams. With a strong focus on secure elegant spaces and full-spectrum real estate solutions"  
[X Link](https://x.com/MarketingEdgeM/status/1924756241592558031)  2025-05-20T09:17Z [----] followers, [--] engagements


"Evertop is redefining how we live work and invest; one estate at a time. #EvertopRealties #RealEstateNigeria #PropertyDevelopment #BuildingDreams #RealEstateInnovation #SkylineShapers #MarketingEdgeFeatures"  
[X Link](https://x.com/MarketingEdgeM/status/1924756247867265361)  2025-05-20T09:17Z [----] followers, [--] engagements


"The INMA Board of Directors has approved an Advertising Initiative that educates media leaders on first-party data activation for advertising premium ad products revenue diversification strategies etc. http://bit.ly/436fbyw http://bit.ly/436fbyw"  
[X Link](https://x.com/MarketingEdgeM/status/1925198166548250903)  2025-05-21T14:33Z [----] followers, [--] engagements


"@sanlam @Allianz"  
[X Link](https://x.com/MarketingEdgeM/status/1932759819133338067)  2025-06-11T11:20Z [----] followers, [--] engagements


"Publicis has secured the mandate to spearhead Mars global media vision as WPP loses another major account. Read more here: https://tinyurl.com/jdewe8eus https://tinyurl.com/jdewe8eus"  
[X Link](https://x.com/MarketingEdgeM/status/1933986842640048347)  2025-06-14T20:36Z [----] followers, [--] engagements


"What soda drink do you take and why Brand Health EP03"  
[X Link](https://x.com/MarketingEdgeM/status/1938613194144068084)  2025-06-27T14:59Z [----] followers, [--] engagements


"Some of the most popular marketing advice is dangerously outdated. Lets bust a few myths that may be quietly draining your budget:"  
[X Link](https://x.com/MarketingEdgeM/status/1938618635376902292)  2025-06-27T15:21Z [----] followers, [--] engagements


"MARKETING EDGE Magazine Edition [--] 📌 Inside Edition 92: Whats Hot 2025: Brands to Watch (Series Two) Fearless vs POP Energy Coca-Cola's Financial Surge Publicis Groupe Africa's Airtel Win Spotlight Feature: An in-depth profile on UBA Group"  
[X Link](https://x.com/MarketingEdgeM/status/1939661642695909512)  2025-06-30T12:25Z [----] followers, [--] engagements


"Guaranty Trust Holding Company Plc (GTCO) is set to launch its annual Autism Conference [----]. The conference runs from July 15th-16th with one-on-one consultations from July 17th-19th. Read more: http://bit.ly/4kvC4Rv http://bit.ly/4kvC4Rv"  
[X Link](https://x.com/MarketingEdgeM/status/1943709426348601524)  2025-07-11T16:30Z [----] followers, [--] engagements


"At the Fireside chat organized by the Association of Advertising Agencies of Nigeria (AAAN) for its 52nd Annual General Meeting (AGM) in Ibadan"  
[X Link](https://x.com/MarketingEdgeM/status/1946644200222511304)  2025-07-19T18:51Z [----] followers, [--] engagements


"A new month means a new opportunity to sharpen your strategy and find your competitive edge. Let's make this a month of smart impactful growth and powerful ideas. What's your biggest marketing goal for August Share it with us below #marketingedge #newmonth #august"  
[X Link](https://x.com/MarketingEdgeM/status/1951249652705014012)  2025-08-01T11:52Z [----] followers, [--] engagements


"Did you know brands speak without saying a word Ever wondered how the biggest brands influence you before you even read their slogans It's all about silent signals. Read on"  
[X Link](https://x.com/MarketingEdgeM/status/1956306148371403202)  2025-08-15T10:45Z [----] followers, [--] engagements


"Some of these silent cues may be associated brand visuals tiny interactions and even behavioural patterns. At the basic level we interpret meaning beyond language; for example a logo or a packaging texture will get mindshare even before hearing a brand's story"  
[X Link](https://x.com/MarketingEdgeM/status/1956306157263327235)  2025-08-15T10:45Z [----] followers, [--] engagements


"They work constantly quietly building trust or distrust at every brand touchpoint unlike one-off ads. And the top brands strategically plan these things; they don't happen by chance"  
[X Link](https://x.com/MarketingEdgeM/status/1956306162296438849)  2025-08-15T10:45Z [----] followers, [--] engagements


"There are [--] key types of silent signals: [--]. Design Language: When you think of minimalist design you think of Apple or the colour red for Coca-Cola. Colours fonts and overall design convey deep meaning"  
[X Link](https://x.com/MarketingEdgeM/status/1956306169141527032)  2025-08-15T10:45Z [----] followers, [--] engagements


""Professionalism is diluted in the industry at the moment." In an industry now shaped by the speed of the creator economy the old rules no longer apply. In this extensive interview Mr. Babatunde Shobanjo the Group Chief Operating Officer of Insight Redefini"  
[X Link](https://x.com/MarketingEdgeM/status/1958465428054835432)  2025-08-21T09:45Z [----] followers, [--] engagements


"West Africa's largest marketing communications group shares his unfiltered perspective on the challenges and opportunities facing the marketing communications industry in Nigeria. He unpacks his journey from finance back to his roots"  
[X Link](https://x.com/MarketingEdgeM/status/1958465432681107554)  2025-08-21T09:45Z [----] followers, [--] engagements


"A professional dedicated to excellence." Marketing Edge sits down with Chioma Igwe Marketing Manager at Three Crowns Milk to discuss her decade-long career in marketing and her strategic approach to consumer-centric brand building. Read her full story on our website"  
[X Link](https://x.com/MarketingEdgeM/status/1963603032064606298)  2025-09-04T14:00Z [----] followers, [--] engagements


"From pioneering ATMs to AI-powered digital banking FirstBank continues to redefine financial services across Africa [---] years down the line"  
[X Link](https://x.com/MarketingEdgeM/status/1968279405102510305)  2025-09-17T11:42Z [----] followers, [--] engagements


"With over [--] million customer accounts 280000+ Firstmonie Agents and tailored solutions for individuals SMEs and large corporations the bank is making financial inclusion and wealth creation accessible to all"  
[X Link](https://x.com/MarketingEdgeM/status/1968279411377193296)  2025-09-17T11:42Z [----] followers, [--] engagements


"THE CEO TALKS THE BRAND In an exclusive with MARKETING EDGE FirstBanks MD/CEO Olusegun Alebiosu shares how the Bank has empowered generations to live the Giant Life for over [---] years"  
[X Link](https://x.com/MarketingEdgeM/status/1968280408359108898)  2025-09-17T11:46Z [----] followers, [--] engagements


"From digital innovation and financial inclusion to impactful CSR initiatives FirstBank continues to stay woven into the fabric of society. #MarketingEdge #MarketingEdgrMagazine #FirstBank #TheGiantLife #Banking #Innovation #CSR"  
[X Link](https://x.com/MarketingEdgeM/status/1968280435206889871)  2025-09-17T11:46Z [----] followers, [--] engagements


"In a world of numbers FirstBank has built a giant with a heart. Our latest magazine pull-out dives into the bank's "You First" philosophy exploring how its unwavering focus on peoplecustomers and employeeshas made it a symbol of trust and progress in Nigerian banking"  
[X Link](https://x.com/MarketingEdgeM/status/1968280886455222554)  2025-09-17T11:48Z [----] followers, [--] engagements


"The future of campaigns is measured in hours not weeks. But what does that mean for creativity Osato Evbuomwan Marketing Director at MOET HENNESSY Nigeria Limited gave a powerful session on leveraging AI. What was your biggest takeaway from this session Let us know below"  
[X Link](https://x.com/MarketingEdgeM/status/1972595275614040262)  2025-09-29T09:32Z [----] followers, [--] engagements


"Last week Deloittes Australian arm was caught in just such a pitfall. Theyll refund part of a US$290000 government contract after a 237-page report was found to contain fabricated quotes and references to non-existent research"  
[X Link](https://x.com/MarketingEdgeM/status/1975952185444986886)  2025-10-08T15:51Z [----] followers, [--] engagements


"The revised version also discloses that generative AI (Azure OpenAI) was used. This is no ordinary gaffe. Its a caution for marketers: blind trust in AI can erode your authority. If you publish unchecked output someone will call you out and the integrity casualty is high"  
[X Link](https://x.com/MarketingEdgeM/status/1975952188087439755)  2025-10-08T15:51Z [----] followers, [--] engagements


"Drinks companies Diageo PLC and Heineken NV yesterday announced an exchange of emerging-market brewing assets in. http://t.co/8ACHSWKvmX http://fb.me/5gBm16SnU http://fb.me/5gBm16SnU"  
[X Link](https://x.com/MarketingEdgeM/status/652148572754853888)  2015-10-08T15:48Z [----] followers, [--] engagements


"Drinks companies Diageo PLC and Heineken NV yesterday announced an exchange of emerging-market brewing assets in. http://t.co/ofCQLs4Fks http://fb.me/2qb0VkhWG http://fb.me/2qb0VkhWG"  
[X Link](https://x.com/MarketingEdgeM/status/652148585669103616)  2015-10-08T15:48Z [----] followers, [--] engagements


"RETAIL-focused property group Hyprop Investments and capital growth fund Attacq have bought Ikeja City Mall the. http://fb.me/7IV7ywy5H http://fb.me/7IV7ywy5H"  
[X Link](https://x.com/MarketingEdgeM/status/666915893713088512)  2015-11-18T09:48Z [----] followers, [--] engagements


"RETAIL-focused property group Hyprop Investments and capital growth fund Attacq have bought Ikeja City Mall the. http://fb.me/4Vj8hc8d7 http://fb.me/4Vj8hc8d7"  
[X Link](https://x.com/MarketingEdgeM/status/666915905767518208)  2015-11-18T09:48Z [----] followers, [--] engagements


"Hyprop Investments acquires Ikeja CityMall http://www.marketingedge.com.ng/hyprop-investments-acquires-ikeja-city-mall/ http://www.marketingedge.com.ng/hyprop-investments-acquires-ikeja-city-mall/"  
[X Link](https://x.com/MarketingEdgeM/status/666915908326047744)  2015-11-18T09:48Z [----] followers, [--] engagements


"IHS Holding Limited (IHS) the largest mobile telecommunications infrastructure. http://fb.me/3GQKDAvm3 http://fb.me/3GQKDAvm3"  
[X Link](https://x.com/MarketingEdgeM/status/708218124772872192)  2016-03-11T09:08Z [----] followers, [--] engagements


"IHS Holding Limited (IHS) the largest mobile telecommunications infrastructure. http://fb.me/2Ktjzdrvn http://fb.me/2Ktjzdrvn"  
[X Link](https://x.com/MarketingEdgeM/status/708218142569340928)  2016-03-11T09:08Z [----] followers, [--] engagements


"Heineken NV the third largest brewer in the world with over [---] breweries and [---] brands in its portfolio. http://fb.me/35KW8xVLW http://fb.me/35KW8xVLW"  
[X Link](https://x.com/MarketingEdgeM/status/745575073365401600)  2016-06-22T11:12Z [----] followers, [--] engagements


"Doyle Dane Bernbach (DDB) Lagos recently emerged winner in the competitive pitching for an advertising agency to. http://fb.me/87C79iK5d http://fb.me/87C79iK5d"  
[X Link](https://x.com/MarketingEdgeM/status/765475288415297536)  2016-08-16T09:08Z [----] followers, [--] engagements


"Doyle Dane Bernbach (DDB) Lagos recently emerged winner in the competitive pitching for an advertising agency to. http://fb.me/4VwZVVukj http://fb.me/4VwZVVukj"  
[X Link](https://x.com/MarketingEdgeM/status/765475294362775552)  2016-08-16T09:08Z [----] followers, [--] engagements


"Shell pays Nigerian govt agencies $6.397bn pledges greater corporatetransparency https://www.marketingedge.com.ng/shell-pays-nigerian-govt-agencies-6-397bn-pledges-greater-corporate-transparency/ https://www.marketingedge.com.ng/shell-pays-nigerian-govt-agencies-6-397bn-pledges-greater-corporate-transparency/"  
[X Link](https://x.com/MarketingEdgeM/status/1113361224283062272)  2019-04-03T08:42Z [----] followers, [--] engagements


"Over $6.397 billion was paid to the Nigerian government and its agencies in [----] by Shell exploration and production companies in Nigeria comprising The Shell. https://www.marketingedge.com.ng/shell-pays-nigerian-govt-agencies-6-397bn-pledges-greater-corporate-transparency/ https://www.marketingedge.com.ng/shell-pays-nigerian-govt-agencies-6-397bn-pledges-greater-corporate-transparency/"  
[X Link](https://x.com/MarketingEdgeM/status/1113361254297554944)  2019-04-03T08:43Z [----] followers, [--] engagements


"Nigerian Entertainment Conference (often stylized as NECLive) with the hashtag #NECLive is an umbrella conference for the entertainment industry in Nigeria which continually discusses the trajectory development of the sector and shapes the discourse and practices surrounding it ID Africa announces 8th edition of NECLive unveils newofferings https://t.co/HVAPIM02Kn https://t.co/NZS3iZs2hT ID Africa announces 8th edition of NECLive unveils newofferings https://t.co/HVAPIM02Kn https://t.co/NZS3iZs2hT"  
[X Link](https://x.com/MarketingEdgeM/status/1222852047931875329)  2020-01-30T12:00Z [----] followers, [--] engagements


"#NECLive is the marketplace for innovative ideas products unveiling of dynamic solutions that will connect engage and encourage industry collaborations for sustainable socio-economic development while offering a brighter future in the continent. @ID_Africa @ayenithegreat"  
[X Link](https://x.com/MarketingEdgeM/status/1222852050347798533)  2020-01-30T12:00Z [----] followers, [--] engagements


"MTN plans to sell $243million stakes in Jumia to drive growth and enter newmarkets https://marketingedge.com.ng/mtn-plans-to-sell-243million-stakes-in-jumia-to-drive-growth-and-enter-new-markets/ https://marketingedge.com.ng/mtn-plans-to-sell-243million-stakes-in-jumia-to-drive-growth-and-enter-new-markets/"  
[X Link](https://x.com/MarketingEdgeM/status/1291058558147137537)  2020-08-05T17:08Z [----] followers, [--] engagements


"Founded by Asa Grigs Candler in [----] the @CocaCola HBC is the parent company for The @CocaCola_NG Company in Africa and Europe. Read #MarketingEdge #Trending #Marketing https://bit.ly/2SOnmdS https://bit.ly/2SOnmdS"  
[X Link](https://x.com/MarketingEdgeM/status/1315924993042194432)  2020-10-13T07:59Z [----] followers, [--] engagements


"The Board of Directors of @NBPLC has released its audited financial statement for the year ended [--] December [----] declaring a profit after tax of N7.52 billion and a turnover of 337.01billion in revenue. #MarketingEdge #Trending #Marketing https://bit.ly/37AW96j https://bit.ly/37AW96j"  
[X Link](https://x.com/MarketingEdgeM/status/1363848161782038530)  2021-02-22T13:48Z [----] followers, [--] engagements


"The Digital and Social Media & Influencers jury presided over by Malcolm Poynton Global Chief Creative Officer and President Creative for Cheil Worldwide spent countless hours discussing the entries to be sure that the best work was awarded. https://bit.ly/3Blo71X https://bit.ly/3Blo71X"  
[X Link](https://x.com/MarketingEdgeM/status/1454065352774668291)  2021-10-29T12:39Z [----] followers, [--] engagements


"Join Omo Kingsley Abunene- Managing Director Beam Media limited at the IMC Quarterly Summit as he speaks on the Theme: Nigerian Advertising Industry Reform To Be or not To Be Holds Via Zoom on 16th of December [----] between 10am to 2pm. to attend https://bit.ly/3lUi6Em https://bit.ly/3lUi6Em"  
[X Link](https://x.com/MarketingEdgeM/status/1470024831022292997)  2021-12-12T13:36Z [----] followers, [--] engagements


"External vigilance is vital to the implementation of AISOP- Omo kingsley Abunene"  
[X Link](https://x.com/MarketingEdgeM/status/1471478976837263361)  2021-12-16T13:55Z [----] followers, [--] engagements


"Global market measurement firm Nielsen Holdings plc has entered into a definitive agreement to be acquired by a private equity consortium for $28 per share in an all-cash transaction valued at approximately $16 billion. Read https://bit.ly/3NxsQEZ https://bit.ly/3NxsQEZ"  
[X Link](https://x.com/MarketingEdgeM/status/1509123138566643716)  2022-03-30T10:59Z [----] followers, [--] engagements


"Following the latest report that global media buying business is projected at $79billion the Nigerian market is expected to witness slower growth as rising inflation continues to shrink the disposable income of consumers amid several. https://bit.ly/3JsdCzT https://bit.ly/3JsdCzT"  
[X Link](https://x.com/MarketingEdgeM/status/1637818910945812482)  2023-03-20T14:10Z [----] followers, [--] engagements


"Despite a substantial [---] million post-tax gain from the sale of advisory firm FGS Global to KKR WPP experienced a 3.6% decline in organic growth. This decline was largely driven by a significant 24.2% drop in growth in China during the second quarter"  
[X Link](https://x.com/MarketingEdgeM/status/1823652185046962352)  2024-08-14T09:25Z [----] followers, [--] engagements


"Rmy Cointreau is delighted to announce a new strategic distribution partnership with Josien Mercantile a leading distribution and logistics partner in Nigeria. This collaboration marks a significant milestone for Rmy Cointreau as it seeks to accelerate the longer-term"  
[X Link](https://x.com/MarketingEdgeM/status/1825421293555990972)  2024-08-19T06:35Z [----] followers, [--] engagements


"development of its premium brand portfolio in the strategic Nigerian market a nation poised for growth with its dynamic population and evolving consumer landscape. @remycointreau To read more click the link in our bio 🔗.  #businessnews #businessnewsdaily #newsupdate"  
[X Link](https://x.com/MarketingEdgeM/status/1825421297947431246)  2024-08-19T06:35Z [----] followers, [--] engagements


"This October marketing professionals agency planners and brand managers will have the opportunity to participate in a transformative experience at the Integrated Strategy Masterclass. This two-day intensive program is designed to equip participants with. 1/3"  
[X Link](https://x.com/MarketingEdgeM/status/1842807197908009423)  2024-10-06T06:00Z [----] followers, [--] engagements


"cutting-edge skills in building and executing integrated marketing strategies that resonate in todays digital-first landscape. The Masterclass spearheaded by some of the industrys most experienced strategists promises to deliver actionable insights into campaign develo. 2/3"  
[X Link](https://x.com/MarketingEdgeM/status/1842807200336502997)  2024-10-06T06:00Z [----] followers, [--] engagements


"Smartcomply Academy launches its podcast: "Gnosis" Marketing Edge Magazine https://marketingedge.com.ng/smartcomply-launches-its-podcast-gnosis-by-smartcomply-academy/ https://marketingedge.com.ng/smartcomply-launches-its-podcast-gnosis-by-smartcomply-academy/"  
[X Link](https://x.com/MarketingEdgeM/status/1890747386667901334)  2025-02-15T12:58Z [----] followers, [--] engagements


"Interpublic Group records fall in revenue as firms tighten marketing ad budgets Marketing Edge Magazine https://marketingedge.com.ng/interpublic-group-records-fall-in-revenue-as-firms-tighten-marketing-ad-budgets/ https://marketingedge.com.ng/interpublic-group-records-fall-in-revenue-as-firms-tighten-marketing-ad-budgets/"  
[X Link](https://x.com/MarketingEdgeM/status/1890747730235961606)  2025-02-15T12:59Z [----] followers, [--] engagements


"Unilever reports strong [----] results amid volume growth Marketing Edge Magazine https://marketingedge.com.ng/unilever-reports-strong-2024-results-amid-volume-growth/ https://marketingedge.com.ng/unilever-reports-strong-2024-results-amid-volume-growth/"  
[X Link](https://x.com/MarketingEdgeM/status/1890747948608229615)  2025-02-15T13:00Z [----] followers, [--] engagements


"MARKETING EDGE ONTV to feature Omoyele marketing maestro in an exclusive interview this Wednesday Marketing Edge Magazine https://marketingedge.com.ng/marketing-edge-ontv-to-feature-lampe-omoyele-marketing-maestro-in-exclusive-interview/ https://marketingedge.com.ng/marketing-edge-ontv-to-feature-lampe-omoyele-marketing-maestro-in-exclusive-interview/"  
[X Link](https://x.com/MarketingEdgeM/status/1891420469603021274)  2025-02-17T09:32Z [----] followers, [--] engagements


"Goodyear consolidates media creative and digital services with Publicis Groupe Marketing Edge Magazine https://bit.ly/4hAuswh https://bit.ly/4hAuswh"  
[X Link](https://x.com/MarketingEdgeM/status/1892475634690978230)  2025-02-20T07:25Z [----] followers, [--] engagements


"Dentsu X expands into Africa to redefine consumer engagement with innovative localized strategies. https://bit.ly/415nRmx https://bit.ly/415nRmx"  
[X Link](https://x.com/MarketingEdgeM/status/1892633790394007651)  2025-02-20T17:53Z [----] followers, [--] engagements


"was held at the posh Admiralty Conference Centre Victoria Island Lagos. The prestigious event recognized exceptional marketing campaigns outstanding brands and distinguished professionals within the marketing communications"  
[X Link](https://x.com/MarketingEdgeM/status/1894687382252757273)  2025-02-26T09:54Z [----] followers, [--] engagements


"industry who have raised the bar of excellence with their work in [----]. The ceremony was attended by a distinguished audience including top marketing professionals government officials industry leaders and CEOs; making it a key gathering for Africas marketing elite"  
[X Link](https://x.com/MarketingEdgeM/status/1894687385318838776)  2025-02-26T09:54Z [----] followers, [--] engagements


"Ukubeyinje says the digital vs. traditional ad debate is over integrated strategies are the future. Open thread 🧵"  
[X Link](https://x.com/MarketingEdgeM/status/1895039094557708388)  2025-02-27T09:11Z [----] followers, [--] engagements


"Oti Ukubeyinje a Consumer Data Lead at Diageo Africa has emphatically declared the long-standing debate about digital and traditional advertising obsolete. He argues that the overwhelming surge in digital ad spending projected to reach $800 billion globally by 2025"  
[X Link](https://x.com/MarketingEdgeM/status/1895039098378981485)  2025-02-27T09:11Z [----] followers, [--] engagements


"COVER INTERVIEW Theres always a better way to grow. Soji Olaogun MD of Wavemaker Nigeria shares bold insights with MARKETING EDGE on why the marketing communication sub-sector must do more to fuel economic growth"  
[X Link](https://x.com/MarketingEdgeM/status/1924413482063077828)  2025-05-19T10:35Z [----] followers, [--] engagements


"We are honored to be an official Media Partner for the National Advertising Conference (NAC 2025) happening NOW in Abuja Check out our special video coverage highlighting the energy the industry stalwarts and the crucial discussions happening on ground all focused"  
[X Link](https://x.com/MarketingEdgeM/status/1988717276762407302)  2025-11-12T21:15Z [----] followers, [--] engagements


"on "Transforming Businesses and Creating Growth in Challenging Times." Join us as we report live from the biggest gathering of creative minds in the nation"  
[X Link](https://x.com/MarketingEdgeM/status/1988717287965065323)  2025-11-12T21:15Z [----] followers, [--] engagements


"The dynamism of today's young audience is a major change brands have to keep up with - Maryam Amuda Brands today have to strive to strike a balance between serving the older audience they've evolved with and the younger audience who not only now form a majority of the"  
[X Link](https://x.com/MarketingEdgeM/status/1988896753370743028)  2025-11-13T09:08Z [----] followers, [--] engagements


"market but are ever-changing and ever-evolving Maryam Amudu Client Service Lead at Aster Integrated Marketing Ltd. Sharing this on a panel at the ongoing National Advertising Conference in Abuja she noted this as one of the key changes the marketing ecosystem is undergoing"  
[X Link](https://x.com/MarketingEdgeM/status/1988896757258875098)  2025-11-13T09:08Z [----] followers, [--] engagements


"The #IgnoredByInsta campaign developed by London agency Insiders was rejected by outdoor media buyers who admitted the reason plainly: Meta is a client and supporting the message would be detrimental to their business"  
[X Link](https://x.com/MarketingEdgeM/status/1993711917161230824)  2025-11-26T16:02Z [----] followers, [--] engagements


"FirstBank is sponsoring the Carnival Calabar & Festival [----] and introducing the events first-ever private premium seating area. A cultural investment that blends comfort safety and long-term support for Nigerias creative economy. http://tinyurl.com/nhawrumb http://tinyurl.com/nhawrumb"  
[X Link](https://x.com/MarketingEdgeM/status/2005617658071503192)  2025-12-29T12:31Z [----] followers, [--] engagements


"The industry is still struggling to process the loss of John Ajayi. Beyond the shock tributes pouring in across LinkedIn and Instagram reveal how deeply his presence shaped Nigerias marketing communications space. http://bit.ly/3NBaEP3 http://bit.ly/3NBaEP3"  
[X Link](https://x.com/MarketingEdgeM/status/2009648200832188734)  2026-01-09T15:27Z [----] followers, [--] engagements


"HASG eventually has to weigh in on the ongoing outdoor regulatory battle - OAAN President Episode goes LIVE on YouTube tomorrow at 11:00am"  
[X Link](https://x.com/MarketingEdgeM/status/2014653044672086107)  2026-01-23T10:54Z [----] followers, [--] engagements


"Business partners of mobile telecommunications operator Glo Mobile will continue to enjoy a pride of place in. http://fb.me/6wTx1djQP http://fb.me/6wTx1djQP"  
[X Link](https://x.com/MarketingEdgeM/status/907312696256802816)  2017-09-11T18:39Z [----] followers, [--] engagements


"Business partners of mobile telecommunications operator Glo Mobile will continue to enjoy a pride of place in. http://fb.me/8c7HyVe7s http://fb.me/8c7HyVe7s"  
[X Link](https://x.com/MarketingEdgeM/status/907312706264412161)  2017-09-11T18:39Z [----] followers, [--] engagements

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