# ![@MarkStenberg3 Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::2162132592.png) @MarkStenberg3 Mark Stenberg

Mark Stenberg posts on X about super bowl, mark, company, ai the most. They currently have [-----] followers and [---] posts still getting attention that total [-----] engagements in the last [--] hours.

### Engagements: [-----] [#](/creator/twitter::2162132592/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::2162132592/c:line/m:interactions.svg)

- [--] Week [-----] +27%
- [--] Month [------] -18%
- [--] Months [-------] +686%
- [--] Year [-------] -48%

### Mentions: [--] [#](/creator/twitter::2162132592/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::2162132592/c:line/m:posts_active.svg)

- [--] Month [--] -41%
- [--] Months [--] +355%
- [--] Year [---] +89%

### Followers: [-----] [#](/creator/twitter::2162132592/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::2162132592/c:line/m:followers.svg)

- [--] Week [-----] +0.17%
- [--] Month [-----] +0.18%
- [--] Months [-----] +2.80%
- [--] Year [-----] +6.10%

### CreatorRank: [---------] [#](/creator/twitter::2162132592/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::2162132592/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[technology brands](/list/technology-brands)  10% [finance](/list/finance)  8% [stocks](/list/stocks)  8% [social networks](/list/social-networks)  5% [nba](/list/nba)  2% [countries](/list/countries)  1% [agencies](/list/agencies)  1% [automotive brands](/list/automotive-brands)  1% [musicians](/list/musicians)  1% [fashion brands](/list/fashion-brands)  1%

**Social topic influence**
[super bowl](/topic/super-bowl) 19%, [mark](/topic/mark) #4060, [company](/topic/company) 10%, [ai](/topic/ai) 9%, [in the](/topic/in-the) 7%, [ceo](/topic/ceo) 7%, [the new](/topic/the-new) 6%, [prediction markets](/topic/prediction-markets) 6%, [super](/topic/super) 5%, [staff](/topic/staff) 4%

**Top accounts mentioned or mentioned by**
[@adweek](/creator/undefined) [@dylangonzalez21](/creator/undefined) [@grok](/creator/undefined) [@soniabaschez](/creator/undefined) [@williamshatner](/creator/undefined) [@katie_robertson](/creator/undefined) [@benmullin](/creator/undefined) [@kingxkashmire](/creator/undefined) [@goldatomcomics](/creator/undefined) [@anniebanananie1](/creator/undefined)

**Top assets mentioned**
[Alphabet Inc Class A (GOOGL)](/topic/$googl) [Tesla, Inc. (TSLA)](/topic/tesla) [Uber Technologies, Inc. (UBER)](/topic/$uber) [GRAHAM HOLDINGS COMPANY (GHC)](/topic/$ghc) [Shopify Inc (SHOP)](/topic/$shop)
### Top Social Posts
Top posts by engagements in the last [--] hours

"Outside Interactive Posted Its First ProfitBut It's No longer Just a Media Company The platform brought in $125 million in [----] over 60% of which came from recurring lines of revenue"  
[X Link](https://www.adweek.com/media/outside-interactive-profit-transformation/)  2026-02-05T16:12Z [----] followers, [----] engagements


"EXCLUSIVE: 6AM City Is Swapping Reporters for AI in Markets It Can't Afford The newsletter publisher which cut 30% of its staff and shrunk from [--] cities to [--] is using AI to serve its abandoned markets"  
[X Link](https://www.adweek.com/media/6am-city-layoffs-artificial-intelligence/)  2026-02-06T19:56Z [----] followers, [---] engagements


"Trump Accounts Super Bowl Spot Anchors a High-Profile Policy Push The pregame ad paid for by advocacy group Invest America is part of a broader campaign to drive awareness for the new child investment program"  
[X Link](https://www.adweek.com/brand-marketing/trump-accounts-super-bowl-spot/)  2026-02-08T23:39Z [----] followers, [----] engagements


"Food52 Sold for $10.3 Million As Auction Breaks Up Company Americas Test Kitchen will acquire the core media brand while Schoolhouse and Dansk go to separate buyers"  
[X Link](https://www.adweek.com/media/food52-schoolhouse-dansk-sold-bankruptcy-auction/)  2026-02-09T18:02Z [----] followers, [----] engagements


"Super Bowl Hot Take: Bosch's Tale of Two Guys Is On-Message Schtick The spot is a continuation of its Like a Bosch campaign which uses goofy alter egos to highlight the power of its appliances"  
[X Link](https://www.adweek.com/brand-marketing/super-bowl-bosch-two-guys-schtick/)  2026-02-09T00:49Z [----] followers, [----] engagements


"New: While the Washington Post sputters Bloomberg Media just notched annual revenue and subscriber growth topping 700K paying readers and a 6% overall uptick in revenue. The outlet is also expanding its already massive video footprint. For @Adweek: https://www.adweek.com/media/bloomberg-media-700000-subscribers-2025/ https://www.adweek.com/media/bloomberg-media-700000-subscribers-2025/"  
[X Link](https://x.com/MarkStenberg3/status/2019062032784384054)  2026-02-04T14:54Z [----] followers, [----] engagements


"New: Outside Interactive a vast roll-up of outdoor publishers and related services born five years ago turned its first profit last year on $125 million in revenue. The company now generates 60% of its business from recurring sources. For @ADWEEK: https://www.adweek.com/media/outside-interactive-profit-transformation/ https://www.adweek.com/media/outside-interactive-profit-transformation/"  
[X Link](https://x.com/MarkStenberg3/status/2019444049988419698)  2026-02-05T16:12Z [----] followers, [----] engagements


"In last night's edition of On Background I covered: My appearance on the Day [--] FM podcast talking Super Bowl trends (SCOOP) The price of a streaming-only Super Bowl ad ($2.5 million to $5 million) Bloomberg Media's banner [----] topping 700K subscribers (1/4)"  
[X Link](https://x.com/MarkStenberg3/status/2019469066214191595)  2026-02-05T17:51Z [----] followers, [----] engagements


"My favorite media reporting of the week from Harper's Magazine The New Yorker The Economist and The Washington Post A Q&A with Amit Sharan Tatari's senior vice president of marketing about Super Bowl ad-buys (3/4)"  
[X Link](https://x.com/MarkStenberg3/status/2019469068978311679)  2026-02-05T17:52Z [----] followers, [---] engagements


"And my feature on Outside Interactive which turned its first profit last year on $125 million in revenueup 23% year over year. Its multiyear transformation has been painful but the company now appears poised for growth. For @ADWEEK: https://www.adweek.com/media/outside-interactive-profit-transformation/ https://www.adweek.com/media/outside-interactive-profit-transformation/"  
[X Link](https://x.com/MarkStenberg3/status/2019469070249120045)  2026-02-05T17:52Z [----] followers, [---] engagements


"New: The newsletter-based local media company 6AM City is contracting shrinking from [--] markets to [--] and cutting 30% of its headcount. In the [--] markets it left the company has not completely disappeared. Instead it is using AI to compile and send its newsletters. (1/2)"  
[X Link](https://x.com/MarkStenberg3/status/2019862720091213862)  2026-02-06T19:56Z [----] followers, [----] engagements


"The pullback comes as 6AM City marks its 10th anniversary in Feb. and the retractions are meant to help the company achieve its first annual profit. The publisher which is projecting $10 million in revenue has raised at least $20 million. For @ADWEEK: https://www.adweek.com/media/6am-city-layoffs-artificial-intelligence/ https://www.adweek.com/media/6am-city-layoffs-artificial-intelligence/"  
[X Link](https://x.com/MarkStenberg3/status/2019862721215234183)  2026-02-06T19:56Z [----] followers, [---] engagements


"New: A Super Bowl ad promoting the President's "Trump Accounts" just aired showcasing how the game has expanded beyond the purview of brands. Increasingly the Super Bowl is being used to promote ideas and narratives alongside products. For @ADWEEK: https://www.adweek.com/brand-marketing/trump-accounts-super-bowl-spot/ https://www.adweek.com/brand-marketing/trump-accounts-super-bowl-spot/"  
[X Link](https://x.com/MarkStenberg3/status/2020643790336512200)  2026-02-08T23:39Z [----] followers, [----] engagements


"New: Bosch uses Guy Fieri to great effect in its Super Bowl spot "Like a Bosch." The corny premisethat Bosch products transforms "Just a Guy" into Guy Fieriis hardly cerebral but it could help the German brand feel a bit more familiar. For @Adweek: https://www.adweek.com/brand-marketing/super-bowl-bosch-two-guys-schtick/ https://www.adweek.com/brand-marketing/super-bowl-bosch-two-guys-schtick/"  
[X Link](https://x.com/MarkStenberg3/status/2020661354563313930)  2026-02-09T00:49Z [----] followers, [----] engagements


"Super Bowl Hot Take: Ring Finds Lost Dogs But Its Ad Loses the Plot The spot which highlights its Search Party for Dogs feature overcomplicates a powerful narrative"  
[X Link](https://www.adweek.com/creativity/super-bowl-ring-reunites-lost-dogs-ad-loses-plot/)  2026-02-09T04:04Z [----] followers, [----] engagements


"Publishers Are Partnering With Prediction Markets. What Could Go Wrong The new technology vastly expands the scope of gambling. Publishers say the appeal is the data"  
[X Link](https://www.adweek.com/media/publishers-prediction-markets-partnerships/)  2026-01-15T16:54Z [----] followers, [---] engagements


"@dylangonzalez21 @grok explain please"  
[X Link](https://x.com/MarkStenberg3/status/2021751190325752223)  2026-02-12T01:00Z [----] followers, [--] engagements


"Oikos Goes All-In on Streaming for Its Seventh Super Bowl Ad The yogurt brand shared an exclusive teaser of its upcoming spot which features Derrick Henry and Kathryn Hahn"  
[X Link](https://www.adweek.com/brand-marketing/oikos-super-bowl-60-ad/)  2026-02-10T02:52Z [----] followers, [----] engagements


"Retargeting Has Found Its Way to the Chatbots A new product will enable brands to target users as they move from answer engine to webpage. Sound familiar"  
[X Link](https://www.adweek.com/media/retargeting-chatbots-evertune-answer-engines/)  2026-02-12T13:42Z [----] followers, [----] engagements


"Bloomberg Media Tops [------] Subscribers As Revenue Rises 6% in [----] According to a memo obtained by ADWEEK the publisher posted gains across subscriptions advertising and live events"  
[X Link](https://www.adweek.com/media/bloomberg-media-700000-subscribers-2025/)  2026-02-04T14:54Z [----] followers, [----] engagements


"New: Raisin Bran will be airing its first Super Bowl ad this February ending parent company Kellogg's roughly 15-year absence from the game. The spot made in partnership with VaynerMedia will feature a yet-unnamed celebrity and aims to raise awareness about the "fiber gap.""  
[X Link](https://x.com/MarkStenberg3/status/2008281072434381165)  2026-01-05T20:54Z [----] followers, [----] engagements


"New: Food52 was sold at bankruptcy auction for $10.3 million to America's Test Kitchen on Friday. Its sub-brands Schoolhouse and Dansk were sold for $2.2 million and $250000 respectively all to separate buyers. For @Adweek: https://www.adweek.com/media/food52-schoolhouse-dansk-sold-bankruptcy-auction/ https://www.adweek.com/media/food52-schoolhouse-dansk-sold-bankruptcy-auction/"  
[X Link](https://x.com/MarkStenberg3/status/2020921320750579745)  2026-02-09T18:02Z [----] followers, [----] engagements


"New: Retargeting adsthe kind that follow you around the web nudging you to buy what you left in your cartare coming to the chatbot ecosystem. A new offering from the startup Evertune will enable marketers to target users on the web based on their answer engine queries. (1/2)"  
[X Link](https://x.com/MarkStenberg3/status/2021972614416080920)  2026-02-12T15:40Z [----] followers, [---] engagements


"The technology gives marketers access to high-intent shoppers: the 12% of people who click through to a webpage from a chatbot. It also gives brands an easy way to influence answer engine users who until recently have been unreachable. For @ADWEEK: https://www.adweek.com/media/retargeting-chatbots-evertune-answer-engines/ https://www.adweek.com/media/retargeting-chatbots-evertune-answer-engines/"  
[X Link](https://x.com/MarkStenberg3/status/2021972615850864690)  2026-02-12T15:40Z [----] followers, [---] engagements


"New: In last night's On Background my weekly media newsletter I covered: A recap of ADWEEK's wall-to-wall Super Bowl coverage Food52's $10.3 million bankruptcy sale to America's Test Kitchen Run-a-Muck's hire of Wondery's Kimberly Diaz (1/)"  
[X Link](https://x.com/MarkStenberg3/status/2022042103053005058)  2026-02-12T20:16Z [----] followers, [----] engagements


"Updates on Amazon's forthcoming content marketplace Playboy coming to Substack My favorite stories of the week from Semafor The Atlantic and The New Yorker An interview with Newpress CEO Iz Harris (2/3)"  
[X Link](https://x.com/MarkStenberg3/status/2022042105070375302)  2026-02-12T20:16Z [----] followers, [---] engagements


"And my feature story on a new ad product from the startup Evertune which is bringing retargeting ads to the chatbot ecosystem. The new offering will enable brands to target users as they move from answer engine to webpage. Sound familiar For @ADWEEK: https://www.adweek.com/media/retargeting-chatbots-evertune-answer-engines/ https://www.adweek.com/media/retargeting-chatbots-evertune-answer-engines/"  
[X Link](https://x.com/MarkStenberg3/status/2022042106932646032)  2026-02-12T20:16Z [----] followers, [---] engagements


"How long before we fully abandon the terminology of seasons and simply chronicle the passage of time by financial quarter"  
[X Link](https://x.com/MarkStenberg3/status/1522257144678125568)  2022-05-05T16:49Z [----] followers, [--] engagements


"Time to see if the weed I bought from the bodega is as good as the shopkeep swore it would be when he took it out of the shoebox"  
[X Link](https://x.com/MarkStenberg3/status/1569495786555322368)  2022-09-13T01:18Z [----] followers, [--] engagements


"Fall hits and people immediately start acting like its the Renaissance"  
[X Link](https://x.com/MarkStenberg3/status/1573697786104651777)  2022-09-24T15:36Z [----] followers, [--] engagements


"If I won the lottery I would spend it all on subscriptions"  
[X Link](https://x.com/MarkStenberg3/status/1577728787499945999)  2022-10-05T18:33Z [----] followers, [--] engagements


"Rivian says it is recalling all of its vehicles because of a "loose nut." Oddly enough Tesla has the same problem except there the loose nut runs the company https://www.ft.com/content/c731b0e2-dfae-4fcf-95fa-b2ae218118f7 https://www.ft.com/content/c731b0e2-dfae-4fcf-95fa-b2ae218118f7"  
[X Link](https://x.com/MarkStenberg3/status/1579557112308715520)  2022-10-10T19:38Z [----] followers, [--] engagements


"Nothing in the world more terrifying than these machines I am never more aware of where my fingers are than when I am in a room with one"  
[X Link](https://x.com/MarkStenberg3/status/1580253281321775104)  2022-10-12T17:45Z [----] followers, [--] engagements


"Left the office today and intentionally went the wrong way to avoid walking to the train with a coworker I barely know only to circle the block and discover they had done the same to avoid me. This is the kind of priceless social interaction you dont get working from home"  
[X Link](https://x.com/MarkStenberg3/status/1587192984780607490)  2022-10-31T21:21Z [----] followers, [---] engagements


"Clicking on every shitty ad Twitter serves me to keep the site alive"  
[X Link](https://x.com/MarkStenberg3/status/1590833823721213952)  2022-11-10T22:28Z [----] followers, [--] engagements


"About to Uber Eats a Christmas tree"  
[X Link](https://x.com/MarkStenberg3/status/1597769969546457088)  2022-11-30T01:50Z [----] followers, [--] engagements


"Tired: Chivalry Wired: Late-stage gender equality"  
[X Link](https://x.com/MarkStenberg3/status/1633634077353050113)  2023-03-09T01:01Z [----] followers, [---] engagements


"Scoop: The CEO of Leaf Group stepped down last week as the company faces economic headwinds. It was acquired by Graham Holdings in [----] for $348 million but has "underperformed." "We overpaid. I screwed this one up" said the GH chairman. For @Adweek: https://www.adweek.com/media/leaf-group-ceo-sean-moriarty/ https://www.adweek.com/media/leaf-group-ceo-sean-moriarty/"  
[X Link](https://x.com/MarkStenberg3/status/1646900452724809729)  2023-04-14T15:37Z [----] followers, [----] engagements


"The closure comes on the heels of the wind-down of G/O Media which also sold off its editorial brands piecemeal before shuttering. As AI reshapes the open web the companies that epitomized its last decade are disappearing along with it. For @Adweek: https://www.adweek.com/media/world-of-good-brands-sale-well-good-ziff-davis/ https://www.adweek.com/media/world-of-good-brands-sale-well-good-ziff-davis/"  
[X Link](https://x.com/MarkStenberg3/status/1942688158417838165)  2025-07-08T20:52Z [----] followers, [---] engagements


"Some top-level data: Subscription starts are up 94% YtD On Instagram views have climbed nearly 800% and reach by 33% The pilot episode of a YouTube series hosted by Wired journalists was its top-performing video last year For @ADWEEK: https://www.adweek.com/media/wired-journalists-influencers-subscriptions/ https://www.adweek.com/media/wired-journalists-influencers-subscriptions/"  
[X Link](https://x.com/MarkStenberg3/status/1970149269190418709)  2025-09-22T15:32Z [----] followers, [----] engagements


"New: The Trade Desk has partnered with DirecTV on a new custom version of Ventura its CTV operating system. The deal marries the consumer-facing UI and content aggregation of DirecTV with the adtech infrastructure of Ventura. The tie-up is *not* a hardware partnership. (1/2)"  
[X Link](https://x.com/MarkStenberg3/status/1973381133338308963)  2025-10-01T13:35Z [----] followers, [----] engagements


"Super Bowl SCOOP: The men's grooming brand Manscaped has launched a creative review to run its first Super Bowl ad. The company is accepting pitches from internal and external agencies but has not finalized its participation in the game. For @ADWEEK: https://www.adweek.com/brand-marketing/manscaped-creative-review-super-bowl-ad/ https://www.adweek.com/brand-marketing/manscaped-creative-review-super-bowl-ad/"  
[X Link](https://x.com/MarkStenberg3/status/1974159285392453832)  2025-10-03T17:07Z [----] followers, [----] engagements


"In last night's edition of On Background I covered: The New York Times' new TikTok-inspired vertical video feed (Exclusive) The departure of Vox Media CMO Jackie Cinguina The Daily Beast's first full year of profitability in its 16-year history (Exclusive) (1/2)"  
[X Link](https://x.com/MarkStenberg3/status/1981350935516631549)  2025-10-23T13:24Z [----] followers, [----] engagements


"As well as: Morning Brew's plan to turn its business-side staff into creators and what it could mean for media (Feature) The Infatuation's 16-year anniversary and its CEO's favorite New York restaurant (for now) You can read and subscribe here: https://links.adweek.com/s/vb/a753wGmtHoC3Q2J4o1qU-_F11dCtAMyg7RACxdD_bdDDEBRjx_6sAPhXAUDJ6oSyOmr2K128Zwa2z34GxauVir_dkPHroLsoQbFpd4R0npyOE_MPycCDrDlc0XD6qkUBE6oiUNHcr_5LIWAfoFQj9V_srOOkdAjqdG1igQ/twMKuUDse0jaGunbRdyGTp9aAHuqanvW/14"  
[X Link](https://x.com/MarkStenberg3/status/1981350936778797223)  2025-10-23T13:24Z [----] followers, [---] engagements


"New: In recent months six news publishersHearst Wired The Guardian MarketWatch NBC News and Reutershave run splashy brand marketing campaigns. Four were the first in company history. Why are so many publishers launching brand campaigns And why are they doing it now 🔽"  
[X Link](https://x.com/MarkStenberg3/status/1983897027856543918)  2025-10-30T14:01Z [----] followers, [----] engagements


"New: The media company Remezcla launched a streaming service Thursday called Remezcla Ms. The app and its FAST channels will cater to Gen Z and millennial Hispanic audiences offering a catalog of original programming classic Mexican films and creator content. (1/2)"  
[X Link](https://x.com/MarkStenberg3/status/1983999346980090280)  2025-10-30T20:47Z [----] followers, [----] engagements


"The new service is a bet on the growing influence of Hispanic culture-makers like Bad Bunny as well as moments like the World Cup. With its library of bilingual and bicultural content Remezcla Ms aims to capitalize on an unmet need. For @ADWEEK: https://www.adweek.com/convergent-tv/remezcla-mas-streaming-service/ https://www.adweek.com/convergent-tv/remezcla-mas-streaming-service/"  
[X Link](https://x.com/MarkStenberg3/status/1983999348372599239)  2025-10-30T20:48Z [----] followers, [---] engagements


"It also reflects a growing trend among publishers of launching apps or redesigning their websites to emphasize their utility. As search and social traffic dwindle publishers are hoping that being more useful will encourage users to stay on-site longer and return more often. 🔽"  
[X Link](https://x.com/MarkStenberg3/status/1988257535615234317)  2025-11-11T14:48Z [----] followers, [---] engagements


"In the last year six publishers have launched such apps or redesigns including The Verge Apartment Therapy People and Eater. Delish has worked to diversify both its audience and revenue and this launch is an extension of those efforts. For @ADWEEK: https://www.adweek.com/media/delish-recipe-app-hearst/ https://www.adweek.com/media/delish-recipe-app-hearst/"  
[X Link](https://x.com/MarkStenberg3/status/1988257536986775992)  2025-11-11T14:48Z [----] followers, [---] engagements


"Inbox: Future plc. owner of media brands including Tom's Guide Who What Wear and Marie Claire has named Michael Peralta as its new chief revenue officer. Peralta joins Future from T-Mobile Advertising Solutions and has previously worked at Future"  
[X Link](https://x.com/MarkStenberg3/status/1988976904628805914)  2025-11-13T14:27Z [----] followers, [---] engagements


"New: Beehiiv is no longer just an email platform. The company announced a suite of new products Thursday that effectively transform the firm into a creator platform. The new tools put also put it into competition with peers like Substack Shopify and Squarespace among others"  
[X Link](https://x.com/MarkStenberg3/status/1989036423140331545)  2025-11-13T18:23Z [----] followers, [---] engagements


"Sign up below for On Background my weekly media newsletter that goes out Wednesday evenings at [--] p.m. Tonight's edition has one Chicago Bulls reference two scoops three quotes referencing bodily fluids four mentions of Olivia Nuzzi and a $174 check. https://preferences.adweek.com/on-background-newsletter-signup https://preferences.adweek.com/on-background-newsletter-signup"  
[X Link](https://x.com/MarkStenberg3/status/1991245114564358575)  2025-11-19T20:40Z [----] followers, [---] engagements


"New: Complex is on pace to bring in more than $100 million in commerce revenue this year which represents around 50% of its total revenue. Its marquee event ComplexCon just took in over $25 million and sold roughly [-----] tickets in its first full year under NTWRK ownership"  
[X Link](https://x.com/MarkStenberg3/status/1991257722898010435)  2025-11-19T21:30Z [----] followers, [---] engagements


"New in tonight's On Background my weekly media newsletter: My thoughts on the Olivia Nuzzi scandal (the encore) (SCOOP) Layoffs at The Dallas Morning News News one month after being acquired by Hearst for $88 million (1/4)"  
[X Link](https://x.com/MarkStenberg3/status/1991318165872087442)  2025-11-20T01:30Z [----] followers, [----] engagements


"(SCOOP) The departures of two Business Insider executives Priscilla Ellington and Kate Friedman who led events and subscriptions respectively. Ellington only joined the company in April Why Vox and The Financial Times are setting up shop on Patreon and Substack (2/4)"  
[X Link](https://x.com/MarkStenberg3/status/1991318167436882164)  2025-11-20T01:30Z [----] followers, [--] engagements


"I join the Meme Team podcast to talk about Timothe Chalamet Steph Curry and Under Armour Disney's AI push and YouTube My feature story on a joint experiment from Criteo and Raptive that uses the real-time bidding infrastructure to monetize AI crawling (3/4)"  
[X Link](https://x.com/MarkStenberg3/status/1991318168963301418)  2025-11-20T01:30Z [----] followers, [---] engagements


"And a conversation with former Rolling Stone publisher Brian Szejka about his new gig at NBA Take-Two Media and his thoughts on the Chicago Bulls You can read and sign up for free here: https://links.adweek.com/s/vb/cWTYewiyTXBFKG-al-Sb73m6fnyZhI-olcNApj86-j0KCpzqyTKhJ4O5kNyxnTmnQ-EzS5Ljr_Pnx4QAm0liXvCodrvNxGLxw8ef-gwpAJEajmgQQoewOhvk764X5LMcfa5-rFRk_05Xk1Un4rxCjaJStNKM0069PZM_OQ/evCFYDVPWJyqiWh2brREJ93mtt7DDykO/15"  
[X Link](https://x.com/MarkStenberg3/status/1991318170217382397)  2025-11-20T01:30Z [----] followers, [---] engagements


"New: Could the solution to AI payments be . real-time bidding A one-day experiment run by Criteo and Raptive yielded a cool $174 for a website that charged crawlers using the same pipes that power programmatic advertising. (1/2)"  
[X Link](https://x.com/MarkStenberg3/status/1991531610433548473)  2025-11-20T15:38Z [----] followers, [---] engagements


"Three years to the month after OpenAI released ChatGPT 99% of publishers have yet to receive a dime for use of their content. This test while small could offer a blueprint for content creators to get paid for use of their data. For @ADWEEK: https://www.adweek.com/media/publisher-ai-crawlers-industry-bidswitch-criteo-raptive/ https://www.adweek.com/media/publisher-ai-crawlers-industry-bidswitch-criteo-raptive/"  
[X Link](https://x.com/MarkStenberg3/status/1991531611993829494)  2025-11-20T15:38Z [----] followers, [---] engagements


"One website just got paid $174 by an AI company to crawl its website. It's not much money but in the three years since OpenAI debuted ChatGPT 99% of publishers haven't received a dime for use of their content"  
[X Link](https://x.com/MarkStenberg3/status/1991555260683547127)  2025-11-20T17:12Z [----] followers, [----] engagements


"Why is Disney+ letting subscribers use AI to remix its IP and does the strategy make any sense I chatted about the subject as well as about Steph Curry YouTube and more with @SoniaBaschez from the MemeTeam podcast. Full video is threaded below"  
[X Link](https://x.com/MarkStenberg3/status/1991914714721550665)  2025-11-21T17:00Z [----] followers, [---] engagements


"Inbox: The agency Bolis Media has acquired a majority stake in the publisher Office Magazine. Financial details were not disclosed. As part of the merger Simon Rasmussen remains editor in chief cofounders Jesper Lund and Zenia Jaeger will exit and Matthew Bolis will be CEO"  
[X Link](https://x.com/MarkStenberg3/status/1995578974727241988)  2025-12-01T19:41Z [----] followers, [---] engagements


"Breaking: Fortune CEO Anastasia Nyrkovskaya is stepping down from the role by the end of the year according to emails obtained by ADWEEK. Nyrkovskaya the first female CEO in Fortunes 95-year history was appointed to the role just last April succeeding Alan Murray. Story 🔽"  
[X Link](https://x.com/MarkStenberg3/status/1995646400953307301)  2025-12-02T00:09Z [----] followers, [----] engagements


"Notes on URL Media's $5 million fundraise An interview with Simon Rasmussen the EIC of Office Magazine which was sold this week My favorite media stories of the week from the The New York Times New Yorker Wall Street Journal and Axios (2/3)"  
[X Link](https://x.com/MarkStenberg3/status/1996588590793445657)  2025-12-04T14:33Z [----] followers, [---] engagements


"New: These are the [--] trends that defined digital media in [----] according to executives at publishers ranging from The Wall Street Journal to The Daily Beast. Are we missing anything My story below for @ADWEEK:"  
[X Link](https://x.com/MarkStenberg3/status/2000960223587262862)  2025-12-16T16:04Z [----] followers, [----] engagements


"EXCLUSIVE: From [----] to [----] private equity firm The Chernin Group invested hundreds of millions into digital media outlets pushing them to adopt its "content to commerce" playbook. The results for some were disastrous leading to layoffs fire sales and closures. (1/4)"  
[X Link](https://x.com/MarkStenberg3/status/2003221863254950355)  2025-12-22T21:51Z [----] followers, [----] engagements


"BREAKING: Food52s assets have been acquired by Americas Test Kitchen for a total of $6.5 million according to documents shared with ADWEEK. The company declared Chapter [--] bankruptcy on Dec. [--] and underwent several rounds of layoffs in the last month as money ran out"  
[X Link](https://x.com/MarkStenberg3/status/2006082948651704826)  2025-12-30T19:20Z [----] followers, 24.9K engagements


"New: Publishers including CNN and The Wall Street Journal are partnering with the prediction markets Kalshi and Polymarket. The deals provide the outlets with revenue and data while the markets get exposure and legitimacy. But the tie-ups could have negative implications. 🔽"  
[X Link](https://x.com/MarkStenberg3/status/2011844418173546973)  2026-01-15T16:54Z [----] followers, [----] engagements


"Prediction markets which enable users to wager on all kinds of real-world events could exacerbate gambling addiction. They have also prompted concerns over insider trading as well as worries that they could influence the events whose outcomes they purport to reflect. 🔽"  
[X Link](https://x.com/MarkStenberg3/status/2011844419935228356)  2026-01-15T16:54Z [----] followers, [---] engagements


"Still as with the sports-betting gold rush of the early 2020s publishers are eager to strike the deals. Advocates point to the data as an additional source of crowd-sourced insight as well as prediction markets' growing role as an asset class. 🔽"  
[X Link](https://x.com/MarkStenberg3/status/2011844422149791860)  2026-01-15T16:54Z [----] followers, [---] engagements


"But when Polymarket sponsored the Golden Globes on Sunday viewers decried their presence as "cringe" and "humiliating." Still despite that and their questionable legal status experts predict the prediction market boom is just beginning. For @ADWEEK: https://www.adweek.com/media/publishers-prediction-markets-partnerships/ https://www.adweek.com/media/publishers-prediction-markets-partnerships/"  
[X Link](https://x.com/MarkStenberg3/status/2011844423928230354)  2026-01-15T16:54Z [----] followers, [---] engagements


"And in the feature I look into the ramifications of blue-chip publishers like CNN signing partnerships with prediction markets. Are the deals just a redux of the sports-gambling wave of the early 2020s or something more transformative For @ADWEEK: https://www.adweek.com/media/publishers-prediction-markets-partnerships/ https://www.adweek.com/media/publishers-prediction-markets-partnerships/"  
[X Link](https://x.com/MarkStenberg3/status/2011931848713150546)  2026-01-15T22:41Z [----] followers, [---] engagements


"New: The New York Times launched its eleventh game Crossplay on Wednesday but the product is far more ambitious than its peers. It launched as a standalone app making it only the fifth such product in The Times' portfolio. It will also be its first two-player game. 🔽"  
[X Link](https://x.com/MarkStenberg3/status/2014463056110096499)  2026-01-22T22:19Z [----] followers, [---] engagements


"The release underscores just how convicted The Times is of its gaming strategy as the publisher is loath to launch extraneous apps. Launching Crossplay as an app also enables the publisher to optimize its marketing for the App Store rather than Search or the open web. 🔽"  
[X Link](https://x.com/MarkStenberg3/status/2014463057309688013)  2026-01-22T22:19Z [----] followers, [---] engagements


"Analysts have joked that The Times is a gaming company with a news side hustle but this launch illustrates just how serious the punchline has become. My latest for @ADWEEK: https://www.adweek.com/media/crossplay-new-york-times-games/ https://www.adweek.com/media/crossplay-new-york-times-games/"  
[X Link](https://x.com/MarkStenberg3/status/2014463058521870589)  2026-01-22T22:19Z [----] followers, [---] engagements


"Tecovas Makes Super Bowl Ad Debut With Cinematic 'True West' The Western goods brand will stream the spot which first aired last spring on Peacock during Super Bowl 60"  
[X Link](https://www.adweek.com/brand-marketing/tecovas-super-bowl-ad-true-west/)  2026-01-27T14:48Z [----] followers, [---] engagements


"Recurrent Ventures Acquires Donut Media The acquisition will expand Recurrent Ventures presence in the automotive space complementing its existing titles The Drive and Car Bibles"  
[X Link](https://www.adweek.com/media/recurrent-ventures-donut-media-acquisition/)  2021-11-09T15:55Z [----] followers, [--] engagements


"Ripplings Super Bowl Debut Casts Tim Robinson As Mad Genius The spot skewers outdated technology while introducing the business software company to a mass audience"  
[X Link](https://www.adweek.com/brand-marketing/rippling-super-bowl-ad-tim-robinson/)  2026-01-27T18:19Z [----] followers, [---] engagements


"Atlas Obscura Turns First Annual Profit in 16-Year History The travel publisher in its first year under CEO Louise Story has trimmed and optimized its way into the black"  
[X Link](https://www.adweek.com/media/atlas-obscura-first-annual-profit/)  2026-01-29T15:45Z [----] followers, [--] engagements


"I'll forever remember [----] as the year that I bought at least [--] different black t-shirts"  
[X Link](https://x.com/MarkStenberg3/status/1299397845171097600)  2020-08-28T17:26Z [----] followers, [--] engagements


"In the latest edition of On Background my weekly media newsletter I covered: The Guardian's latest capsule newsletter AI for the People The return of Gourmet and its head-scratching decision to prioritize text Why The Atlantic and PMC both sued Google this week (1/3)"  
[X Link](https://x.com/MarkStenberg3/status/2011931844749529468)  2026-01-15T22:41Z [----] followers, [----] engagements


"A preview of ADWEEK's Super Bowl coverage including our upcoming live-stream My favorite media stories of the week from The NYT New York Magazine Bloomberg and the New Yorker An interview with FOS CEO Adam White on his ambition to sell the company this year (2/3)"  
[X Link](https://x.com/MarkStenberg3/status/2011931847471546484)  2026-01-15T22:41Z [----] followers, [---] engagements


"Inbox: Forbes is launching its own prediction market ForbesPredict next month. Built in partnership with Axiom the offering will invite Forbes readers to predict the outcomes of the stories Forbes covers. Critically there will be no betting on FP only voting"  
[X Link](https://x.com/MarkStenberg3/status/2014729173525274815)  2026-01-23T15:57Z [----] followers, 10.6K engagements


"New: For the westernwear brand Tecovas Super Bowl [--] technically *is* its first rodeo. The footwear and apparel company will make its Big Game debut when it airs True West a cinematic fever dream that follows a young boy on a train journey through West Texas. (1/2)"  
[X Link](https://x.com/MarkStenberg3/status/2016161418245005661)  2026-01-27T14:48Z [----] followers, [----] engagements


"The film is meant to capture the spirit of the region and the ethos of the brand embodied in the closing tagline: We might not need more people in the West but would it hurt to have a little bit more West in people Super Bowl coverage for @Adweek: https://www.adweek.com/brand-marketing/tecovas-super-bowl-ad-true-west/ https://www.adweek.com/brand-marketing/tecovas-super-bowl-ad-true-west/"  
[X Link](https://x.com/MarkStenberg3/status/2016161419327091162)  2026-01-27T14:48Z [----] followers, [---] engagements


"New: The SaaS firm Rippling is running its first Super Bowl ad a spot that features "I Think You Should Leave" star Tim Robinson. In the ad Robinson plays a would-be evil mastermind who is thwarted by poor enterprise technology. For @ADWEEK: https://www.adweek.com/brand-marketing/rippling-super-bowl-ad-tim-robinson/ https://www.adweek.com/brand-marketing/rippling-super-bowl-ad-tim-robinson/"  
[X Link](https://x.com/MarkStenberg3/status/2016214614522880057)  2026-01-27T18:19Z [----] followers, [---] engagements


"EXCLUSIVE: Watch Rippling's Super Bowl Debut With a Tim Robinson Meltdown The ad which released Tuesday shows how bad software can sabotage even the best-laid of dastardly plans"  
[X Link](https://www.adweek.com/brand-marketing/watch-rippling-super-bowl-ad-tim-robinson/)  2026-02-03T13:54Z [----] followers, [----] engagements


"The Athletic Names Fubo Its Official Streaming Partner The partnership will see Fubo integrated throughout The Athletic's website"  
[X Link](https://www.adweek.com/convergent-tv/athletic-fubo-streaming-partnership/)  2024-10-15T14:53Z [----] followers, 33K engagements


"Google Is Paying Publishers Five-Figure Sums to Test an Unreleased Gen AI Platform Google is paying a handful of news publishers to test gen AI products"  
[X Link](https://www.adweek.com/media/google-paying-publishers-unreleased-gen-ai/)  2024-02-27T13:47Z [----] followers, 433.5K engagements


"FanDuel Gives Football a Last Call Ahead of the Super Bowl The weeklong three-ad campaign culminates with a premium spot just before kickoff"  
[X Link](https://www.adweek.com/brand-marketing/fanduel-super-bowl-ad-last-call-football/)  2026-02-05T14:33Z [----] followers, [---] engagements


"im worried that with the direction sneaker culture is going Sketchers will be trendy soon"  
[X Link](https://x.com/MarkStenberg3/status/1421184407352877057)  2021-07-30T19:02Z [----] followers, [--] engagements


"Kind of floored by the number of gambling commercials running during football games Is there no regulation for promoting gambling like with other potentially addicting pastimes It kind of feels like opening a Pandoras box pushing sports-betting to such a wide audience"  
[X Link](https://x.com/MarkStenberg3/status/1437146720769658882)  2021-09-12T20:10Z [----] followers, [--] engagements


"New: The software firm Rippling released its Super Bowl spot Tuesday the first of a 5-part campaign featuring Tim Robinson. The spots feature Robinson as an evil mastermind whose plans for corporate domination are thwarted by poor software. For @ADWEEK: https://www.adweek.com/brand-marketing/watch-rippling-super-bowl-ad-tim-robinson/ https://www.adweek.com/brand-marketing/watch-rippling-super-bowl-ad-tim-robinson/"  
[X Link](https://x.com/MarkStenberg3/status/2018684647299829838)  2026-02-03T13:54Z [----] followers, [----] engagements


"The Food52 auction which is happening Thursday in a Delaware court (SCOOP) 6AM City's contraction from [--] markets to [--] cutting 30% of its staff and employing AI-enabled newsletters The Washington Post layoffs which waylaid 30% of its staff (2/4)"  
[X Link](https://x.com/MarkStenberg3/status/2019469067740934624)  2026-02-05T17:52Z [----] followers, [--] engagements


"Yahoo Sports Launches Uncrowned Its Combat Sports Franchise The franchise which spotlights Ariel Helwani aims to own the growing sector"  
[X Link](https://www.adweek.com/convergent-tv/yahoo-sports-uncrowned/)  2024-10-22T14:54Z [----] followers, 20K engagements


"New: The Athletic has named the sports streaming service Fubo as its official streaming partner and will integrate its branding across the site. The news comes two months after Fubo won a preliminary injunction blocking the launch of Venu. For @ADWEEK: https://www.adweek.com/convergent-tv/athletic-fubo-streaming-partnership/ https://www.adweek.com/convergent-tv/athletic-fubo-streaming-partnership/"  
[X Link](https://x.com/MarkStenberg3/status/1846202671096553492)  2024-10-15T14:53Z [----] followers, 33K engagements


"New: In last night's On Background my weekly media newsletter I covered: New details on Fortune CEO Anastasia Nyrkovskaya's abrupt departure from the company The Daily Mail's TikTok triumph amid its internal turmoil New details from the Omnicom/IPG merger (1/3)"  
[X Link](https://x.com/MarkStenberg3/status/1996588589321220290)  2025-12-04T14:33Z [----] followers, [----] engagements


"Breaking: World of Good Brandsthe company formerly known as Leaf Group (and before that Demand Media)has sold off its remaining editorial titles laid off its staff and shuttered. Its owner Graham Holdings which also owns Slate paid $323 million in [----] to acquire it"  
[X Link](https://x.com/MarkStenberg3/status/1942688152482705918)  2025-07-08T20:52Z [----] followers, [----] engagements


"SCOOP: The Dallas Morning News laid off [--] staff Wednesday morning. The layoffs come one month after The DMN was acquired by Hearst which paid $88 million for the publisher"  
[X Link](https://x.com/MarkStenberg3/status/1991177536752037897)  2025-11-19T16:11Z [----] followers, 81.3K engagements


"If you follow work in or care about the media industry make sure to sign up for my free weekly newsletter On Background. Every Wednesday subscribers receive a pleasantly readable email stuffed with scoops original reporting and emerging trends. https://preferences.adweek.com/on-background-newsletter-signup https://preferences.adweek.com/on-background-newsletter-signup"  
[X Link](https://x.com/MarkStenberg3/status/1971635729723019580)  2025-09-26T17:59Z [----] followers, [----] engagements

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