# ![@KendraEBarnett Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::976858472540188672.png) @KendraEBarnett Kendra Barnett

Kendra Barnett posts on X about ai, $googl, super bowl, omnicom the most. They currently have [-----] followers and [---] posts still getting attention that total [-----] engagements in the last [--] hours.

### Engagements: [-----] [#](/creator/twitter::976858472540188672/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::976858472540188672/c:line/m:interactions.svg)

- [--] Week [----------] +102%
- [--] Month [----------] +49,775%
- [--] Months [----------] +102,067%
- [--] Year [----------] +42,353%

### Mentions: [--] [#](/creator/twitter::976858472540188672/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::976858472540188672/c:line/m:posts_active.svg)

- [--] Month [--] -30%
- [--] Months [---] +315%
- [--] Year [---] +110%

### Followers: [-----] [#](/creator/twitter::976858472540188672/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::976858472540188672/c:line/m:followers.svg)

- [--] Week [-----] +0.03%
- [--] Month [-----] +1.60%
- [--] Months [-----] +10%
- [--] Year [-----] +23%

### CreatorRank: [---------] [#](/creator/twitter::976858472540188672/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::976858472540188672/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[technology brands](/list/technology-brands)  28% [stocks](/list/stocks)  22% [finance](/list/finance)  10% [social networks](/list/social-networks)  10% [agencies](/list/agencies)  6% [countries](/list/countries)  3% [exchanges](/list/exchanges)  3% [celebrities](/list/celebrities)  2% [cryptocurrencies](/list/cryptocurrencies)  2% [musicians](/list/musicians)  1%

**Social topic influence**
[ai](/topic/ai) 13%, [$googl](/topic/$googl) 12%, [super bowl](/topic/super-bowl) 5%, [omnicom](/topic/omnicom) 5%, [meta](/topic/meta) 5%, [super](/topic/super) 4%, [business](/topic/business) 4%, [media](/topic/media) 4%, [agentic](/topic/agentic) 4%, [applovin](/topic/applovin) 4%

**Top accounts mentioned or mentioned by**
[@adweek](/creator/undefined) [@thetradedesk](/creator/undefined) [@thedrum](/creator/undefined) [@google](/creator/undefined) [@amazon](/creator/undefined) [@tbpn](/creator/undefined) [@applovin](/creator/undefined) [@meta](/creator/undefined) [@wpp](/creator/undefined) [@wppmedia](/creator/undefined) [@nikitabier](/creator/undefined) [@xs](/creator/undefined) [@tbpns](/creator/undefined) [@jordihays](/creator/undefined) [@scjohnsons](/creator/undefined) [@viralnationinc](/creator/undefined) [@openai](/creator/undefined) [@captgouda24](/creator/undefined) [@scope3](/creator/undefined) [@jsteinwapo](/creator/undefined)

**Top assets mentioned**
[Alphabet Inc Class A (GOOGL)](/topic/$googl) [AppLovin Corporation (APP)](/topic/applovin) [Dogecoin (DOGE)](/topic/dogecoin) [Trade Desk, Inc. (TTD)](/topic/$ttd) [Shopify Inc (SHOP)](/topic/$shop) [Crowdstrike Holdings Inc (CRWD)](/topic/crowdstrike) [JPMorgan Chase (JPM)](/topic/jpmorgan-chase)
### Top Social Posts
Top posts by engagements in the last [--] hours

"Super Bowl Hot Take: T-Mobile Needs a Win and the Backstreet Boys Will Deliver The Backstreet Boys are sure to be a crowd-pleaser on Super Bowl nightand will provide some positive PR as the carrier faces increasing churn and a fresh legal challenge from Verizon"  
[X Link](https://www.adweek.com/creativity/super-bowl-hot-take-backstreet-boys-t-mobile/)  2026-02-13T20:38Z [----] followers, [---] engagements


"EXCLUSIVE: WPP Media Snags SC Johnsons North America Account Omnicom Media will retain control of the CPG giants media business internationally"  
[X Link](https://www.adweek.com/media/wpp-media-sc-johnson-north-america-account-omnicom/)  2026-01-21T22:41Z [----] followers, [----] engagements


":((((( Good night. #washingtonpost https://t.co/w0KYbibnkd Good night. #washingtonpost https://t.co/w0KYbibnkd"  
[X Link](https://x.com/KendraEBarnett/status/2019167812166775115)  2026-02-04T21:54Z [----] followers, [---] engagements


"EXCLUSIVE: WPP Media Lands $102M U.S. Media Account for Norwegian Cruise Line The account win arrives at a pivotal moment for WPP which is under pressure to prove out value after months of worse than expected financial performance"  
[X Link](https://www.adweek.com/agencies/exclusive-wpp-media-lands-102m-us-media-account-for-norwegian-cruise-line/)  2026-01-12T19:09Z [----] followers, [----] engagements


"EXCLUSIVE: X's Memelord Product Chief Has a Plan to Save the PlatformIf Grok Doesn't Destroy It First Xs head of product Nikita Bier is releasing a suite of new tools to lure creators and advertisers back even as Grok runs amok"  
[X Link](https://www.adweek.com/media/x-year-of-the-creator/)  2026-01-29T21:21Z [----] followers, [----] engagements


"Google Brings Ads to AI Mode The search giant is inserting ads into its AI answers as users ask more commercial questions"  
[X Link](https://www.adweek.com/media/google-brings-ads-to-ai-mode/)  2025-05-29T01:22Z [----] followers, [--] engagements


"EXCLUSIVE: [--] months into the job @nikitabier is shaping the @Xs future. In conversation he cast [----] as the year of the creator affirmed his commitment to advertisers and sidestepped Qs about AI safety post-Grok deepfake scandal. New for @Adweek: https://www.adweek.com/media/x-year-of-the-creator/ https://www.adweek.com/media/x-year-of-the-creator/"  
[X Link](https://x.com/KendraEBarnett/status/2016985114501103995)  2026-01-29T21:21Z [----] followers, [----] engagements


"I have the exclusive on @tbpn's big Super Bowl debut. Per @jordihays "We believe in doing things purely for fun." More in my story for @Adweek: https://www.adweek.com/media/tbpn-superbowl-commercial/ In an effort to expand awareness of technology and business we bought a Super Bowl ad. See you Sunday on NBC https://t.co/wWeLhTB1PX https://www.adweek.com/media/tbpn-superbowl-commercial/ In an effort to expand awareness of technology and business we bought a Super Bowl ad. See you Sunday on NBC https://t.co/wWeLhTB1PX"  
[X Link](https://x.com/KendraEBarnett/status/2019099940224414091)  2026-02-04T17:25Z [----] followers, 10.2K engagements


"EXCLUSIVE: Viral Tech Podcast TBPN Will Air Regional Super Bowl Ad Featuring Former Guests The 15-second spot isnt selling anythingits simply what co-host Jordi Hays calls a love letter to our community"  
[X Link](https://www.adweek.com/media/tbpn-superbowl-commercial/)  2026-02-04T17:25Z [----] followers, 12K engagements


"SCOOP: WPP Media has clinched @SCJohnson's North America media account from Omnicom Mediaa piece of business estimated to be worth $210M. Omnicom Media will retain control of the global media account outside NA. For @Adweek: https://www.adweek.com/media/wpp-media-sc-johnson-north-america-account-omnicom/ https://www.adweek.com/media/wpp-media-sc-johnson-north-america-account-omnicom/"  
[X Link](https://x.com/KendraEBarnett/status/2014106104318328915)  2026-01-21T22:41Z [----] followers, [----] engagements


"Happy SB Sunday 🏈 The @Adweek newsroom has wall-to-wall coverage of every ad PLUS a live show w/ @viralnationinc. Expect pregame takes (incl. from @OpenAI CMO Kate Rouch) expert panels halftime Bad Bunny talk & postgame best/worst ads rankings. Watch: YT LI or Adweek .com"  
[X Link](https://x.com/KendraEBarnett/status/2020588172632056180)  2026-02-08T19:58Z [----] followers, [----] engagements


".@Adweek shouts on @tbpn today 🫶🏻"  
[X Link](https://x.com/anyuser/status/2019181849910657313)  2026-02-04T22:50Z [----] followers, 11.8K engagements


"RT @captgouda24: absolutely incredible take"  
[X Link](https://x.com/KendraEBarnett/status/2019167456355336298)  2026-02-04T21:53Z [----] followers, [---] engagements


"Scoop: @Scope3 the adtech emissions quantifier-turned agentic media startup cut portions of its sales and engineering teams last week in its second wave of layoffs in the last five months. For @Adweek: https://www.adweek.com/programmatic/scope3-layoffs-engineers-sales/ https://www.adweek.com/programmatic/scope3-layoffs-engineers-sales/"  
[X Link](https://x.com/KendraEBarnett/status/2019505873379344442)  2026-02-05T20:18Z [----] followers, [----] engagements


"RT @JStein_WaPo: We cannot just have one national newspaper and [--] million Substacks"  
[X Link](https://x.com/KendraEBarnett/status/2019587806616793165)  2026-02-06T01:43Z [----] followers, [---] engagements


"RT @suricidal: mogged by vogue china who didnt use ai for their olympics promo 😛"  
[X Link](https://x.com/KendraEBarnett/status/2020170129875550445)  2026-02-07T16:17Z [----] followers, 31.2K engagements


"SCOOP: Ad verification firm @integralads is part of the @FTCs probe into media credibility orgs over alleged advertiser boycotts of conservative outlets according to a lawsuit against the FTC from another group under investigation. For @Adweek: https://www.adweek.com/media/exclusive-ftc-probe-expands-to-ias-over-alleged-ad-boycotts-lawsuit-reveals/ https://www.adweek.com/media/exclusive-ftc-probe-expands-to-ias-over-alleged-ad-boycotts-lawsuit-reveals/"  
[X Link](https://x.com/KendraEBarnett/status/2020198221713457351)  2026-02-07T18:09Z [----] followers, [----] engagements


"EXCLUSIVE: FTC Probe Expands to IAS Over Alleged Ad Boycotts Lawsuit Reveals Disinformation research group says the FTC ordered it and IAS to hand over business records"  
[X Link](https://www.adweek.com/media/exclusive-ftc-probe-expands-to-ias-over-alleged-ad-boycotts-lawsuit-reveals/)  2026-02-07T18:09Z [----] followers, [----] engagements


"EXCLUSIVE: Scope3 Cuts Engineering and Sales Staff in Second Round of Layoffs in [--] Months The adtech startup confirmed it reduced headcount last week as it pursues a new strategic direction focused on agentic media trading"  
[X Link](https://www.adweek.com/programmatic/scope3-layoffs-engineers-sales/)  2026-02-05T20:18Z [----] followers, [----] engagements


".@Adweek Super Bowl war room in full force tn"  
[X Link](https://x.com/KendraEBarnett/status/2020680223738466324)  2026-02-09T02:04Z [----] followers, [---] engagements


"EXCLUSIVE: Dean Aragn to Succeed P&Gs Marc Pritchard as ANA Chair Pritchard had advocated improved transparency and accountability in digital advertising as chair of the Association of National Advertisers since 2016"  
[X Link](https://www.adweek.com/brand-marketing/marc-pritchard-dean-aragon-advertisers-chair-succession/)  2025-10-22T14:14Z [----] followers, [----] engagements


"Google Posts First-Ever $100B Quarter in Wake of Historic DOJ Antitrust Battles Google surged past Wall Streets Q3 estimates with shares up over 6% in after-hours trading Wednesday"  
[X Link](https://www.adweek.com/media/google-posts-first-ever-100b-quarter-in-wake-of-historic-doj-antitrust-battles/)  2025-10-29T22:26Z [----] followers, [----] engagements


"The Trade Desk Execs Share New Details About How Sell-Side Solution OpenAds Will Work CEO Jeff Green admits the DSP is edging into sell-side territory but says its for the benefit of all players in the adtech ecosystem"  
[X Link](https://www.adweek.com/programmatic/the-trade-desk-openads-sell-side-tools/)  2025-10-15T01:03Z [----] followers, [----] engagements


"EDO Found Liable for Contract Breach as Jury Awards iSpot $18.3M in Damages The TV measurement firm co-funded by actor Ed Norton plans to appeal"  
[X Link](https://www.adweek.com/media/edo-found-liable-for-contract-breach-as-jury-awards-ispot-183m-in-damages/)  2026-01-16T03:58Z [----] followers, [----] engagements


"EXCLUSIVE: WPP Media Appoints Angela Steele as US Chief Client Officer Steele will step into the role later this month according to an internal memo obtained by ADWEEK"  
[X Link](https://www.adweek.com/agencies/exclusive-wpp-media-appoints-angela-steele-as-us-chief-client-officer/)  2026-01-07T21:27Z [----] followers, [----] engagements


"AppLovin Pulls Mobile Product As Backdoor App Install Allegations Mount The adtech giant has sunset its Array product which allegedly downloaded apps on user devices without permission"  
[X Link](https://www.adweek.com/media/applovin-pulls-mobile-product-as-backdoor-app-install-allegations-mount/)  2025-10-15T18:49Z [----] followers, 27.1K engagements


"Google's Privacy Sandbox Is Officially Dead The elimination of many remaining Privacy Sandbox APIs come six months after third-party cookies got a reprieve in Chrome"  
[X Link](https://www.adweek.com/media/googles-privacy-sandbox-is-officially-dead/)  2025-10-17T14:43Z [----] followers, 21.5K engagements


"EXCLUSIVE: Amazon Offers Free DSP Face-Off for Media Buyers Leaked Slides Show The retail giant is offering to foot the bill for advertisers to engage in head-to-head tests between Amazon DSP and rivals"  
[X Link](https://www.adweek.com/programmatic/amazon-dsp-face-off-head-to-head-leaked-pitch-deck/)  2025-10-24T19:39Z [----] followers, 24.1K engagements


"Omnicom-IPG Set to Grow Principal-Buying Arm in Post-Merger Shakeup Analysts Say The newly merged holding company is expected to tighten its grip on principal media tradingpotentially reshaping the flow of billions in ad dollars"  
[X Link](https://www.adweek.com/agencies/ipg-omnicom-merger-mediabrands-orion-omnet-analysis/)  2025-12-01T17:01Z [----] followers, [----] engagements


"The Trade Desk Announces CRO Shakeup Ahead of Q3 Earnings Jed Dederick is being succeeded by Anders Mortensen as chief revenue officer at The Trade Desk"  
[X Link](https://www.adweek.com/media/the-trade-desk-cro-shakeup-dederick-mortensen/)  2025-10-28T17:55Z [----] followers, [----] engagements


"Index Exchange Sues Google Over Ad Auctions Practices Joining Ballooning Coalition of Publishers SSPs The supply-side platform has joined an expanding roster of publishers and tech platforms suing Google over allegedly anti-competitive ad practices"  
[X Link](https://www.adweek.com/programmatic/index-exchange-lawsuit-google-adx-adwords-dfp/)  2025-11-10T19:07Z [----] followers, [----] engagements


"Yahoo DSP Airs First-Ever CTV Ad Campaign Starring Troy Hawke The campaign created in partnership with Conscious Minds brings a sense of comedic levity to the increasingly heated DSP space"  
[X Link](https://www.adweek.com/creativity/yahoo-dsp-ctv-ad-campaign-troy-hawke-conscious-minds/)  2025-11-10T14:19Z [----] followers, [----] engagements


"Google Launches Gemini-Powered AI Agents for Advertising and Analytics Two new bots integrated within Google Ads can help marketers build and analyze their campaigns autonomously"  
[X Link](https://www.adweek.com/media/google-ai-agent-ads-analytics-advisor/)  2025-11-12T17:38Z [----] followers, [----] engagements


"The Trade Desk Swipes at Walled Gardens in New Brand Campaign A new 30-second ad airs as The Trade Desks rivalry with Amazon reaches new heights"  
[X Link](https://www.adweek.com/brand-marketing/the-trade-desk-swipes-at-walled-gardens-in-new-brand-campaign/)  2025-10-31T15:11Z [----] followers, [----] engagements


"TikTok Creative AI Tools Come to Adobe Express WPP Open TikTok has unveiled a slate of AI tools designed to automate creative production. Theyll not only live natively on TikTok but will also be integrated within Adobe Express and WPP Open for marketers use"  
[X Link](https://www.adweek.com/media/tiktok-extends-gen-ai-tools-to-wpp-open-adobe-express/)  2025-06-17T12:00Z [----] followers, [---] engagements


"EXCLUSIVE: Shareholder Vote Secures Jeff Greens 48% Control of The Trade Desk The Trade Desk shareholders cemented CEO Jeff Greens control of the demand-side platform in a vote this week"  
[X Link](https://www.adweek.com/media/exclusive-shareholder-vote-secures-jeff-greens-48-control-of-the-trade-desk/)  2025-09-18T21:18Z [----] followers, [----] engagements


"Meta Withdraws From MRC Brand Safety Audits Loses Accreditation Just Months After It Was Issued The social giant no longer wishes to be audited for brand safety by the media industrys leading accreditation firm"  
[X Link](https://www.adweek.com/media/meta-withdraws-mrc-brand-safety-audits-loses-accreditation/)  2025-10-16T17:27Z [----] followers, [----] engagements


"Federal Judge Rules in Metas Favor in Historic FTC Monopoly Case Metas behavior in acquiring Instagram and WhatsApp was found to not be in violation of anti-competition laws"  
[X Link](https://www.adweek.com/media/ftc-meta-ruling-antitrust-instagram-whatsapp/)  2025-11-18T20:13Z [----] followers, [----] engagements


"There Are a Lot of Haters: Inside Omnicom Medias First Town Hall Post-IPG Takeover Adweek was able to access Omnicom Medias first post-consolidation town hall via an unencrypted Vimeo link"  
[X Link](https://www.adweek.com/agencies/there-are-a-lot-of-haters-inside-omnicom-medias-first-town-hall-post-ipg-takeover)  2025-12-03T20:12Z [----] followers, [---] engagements


"Kevin Hart Edits Instagram Captions to Better Disclose Sponsored Posts Ads for JPMorgan Chase and Fabletics were modified"  
[X Link](https://www.adweek.com/commerce/kevin-hart-edits-instagram-captions-to-better-disclose-sponsored-posts/)  2025-02-21T14:51Z [----] followers, [---] engagements


"I'm a @jaden fan and an even bigger fan of #sustainability. Fun to speak with Levi's Chris Jackman and @AKQA's @bryandempler about @LEVIS new campaign: https://www.thedrum.com/news/2021/04/19/levi-s-enlists-jaden-smith-top-gen-z-influencers-first-global-campaign-3-years https://www.thedrum.com/news/2021/04/19/levi-s-enlists-jaden-smith-top-gen-z-influencers-first-global-campaign-3-years"  
[X Link](https://x.com/KendraEBarnett/status/1384271150868353031)  2021-04-19T22:22Z [----] followers, [--] engagements


"Im not at CES plz stop asking me to meet up 😇 sorry"  
[X Link](https://x.com/KendraEBarnett/status/1610830147749580803)  2023-01-05T02:46Z [----] followers, [----] engagements


"Can someone explain the ad bro uniform Fr why do they all dress the same"  
[X Link](https://x.com/KendraEBarnett/status/1613584545571377167)  2023-01-12T17:11Z [----] followers, 15.1K engagements


"Twitter's primary icon is now doge instead of the blue bird. The change was made three days after Elon's team of lawyers called a $258bn lawsuit over Dogecoin racketeering allegations a "fanciful work of fiction.""  
[X Link](https://x.com/KendraEBarnett/status/1642952287503917063)  2023-04-03T18:08Z [----] followers, [----] engagements


"Twitter has swapped its iconic blue bird for the doge meme just three days after Musk petitioned a US federal court to drop a $258bn racketeering lawsuit levied against him by Dogecoin investors. My latest for @TheDrum: https://www.thedrum.com/news/2023/04/03/twitter-s-blue-bird-logo-replaced-with-doge-meme-amid-musk-s-258bn-dogecoin-lawsuit https://www.thedrum.com/news/2023/04/03/twitter-s-blue-bird-logo-replaced-with-doge-meme-amid-musk-s-258bn-dogecoin-lawsuit"  
[X Link](https://x.com/KendraEBarnett/status/1642962477485793307)  2023-04-03T18:49Z [----] followers, 10.1K engagements


"@McJesse Embedded your tweet in my story for @TheDrum Jesse https://www.thedrum.com/news/2023/04/03/twitter-s-blue-bird-logo-replaced-with-doge-meme-amid-musk-s-258bn-dogecoin-lawsuit https://www.thedrum.com/news/2023/04/03/twitter-s-blue-bird-logo-replaced-with-doge-meme-amid-musk-s-258bn-dogecoin-lawsuit"  
[X Link](https://x.com/KendraEBarnett/status/1642983665910050817)  2023-04-03T20:13Z [----] followers, 50.6K engagements


"@Win98Tech Hi I embedded your tweet in my story for @TheDrum: https://www.thedrum.com/news/2023/04/03/twitter-s-blue-bird-logo-replaced-with-doge-meme-amid-musk-s-258bn-dogecoin-lawsuit https://www.thedrum.com/news/2023/04/03/twitter-s-blue-bird-logo-replaced-with-doge-meme-amid-musk-s-258bn-dogecoin-lawsuit"  
[X Link](https://x.com/KendraEBarnett/status/1642983835385069568)  2023-04-03T20:14Z [----] followers, 40.3K engagements


"Been offline for a while because"  
[X Link](https://x.com/KendraEBarnett/status/1703774705574945196)  2023-09-18T14:15Z [----] followers, [----] engagements


"@jlwgreg NYC. Everything guy: reader outdoorsman baseball and football fan geopolitics and energy nerd foodie mezcal and whiskey dude. Too many options I've tended in the past to go for gadgets and they've been hit or miss. Sneakers wallets sweaters have been successful with him"  
[X Link](https://x.com/KendraEBarnett/status/1732050506325897331)  2023-12-05T14:53Z [----] followers, [---] engagements


"EXCLUSIVE: Lawmakers are urging Zuck to cull AI chatbots that have engaged minors in sexually explicit conversations. Senators said "Meta consistently chooses growth and engagement metrics over the protection of its most vulnerable users." For https://www.adweek.com/media/senators-condemn-metas-failure-to-guard-kids-from-sexually-explicit-ai-interactions/ https://www.adweek.com/media/senators-condemn-metas-failure-to-guard-kids-from-sexually-explicit-ai-interactions/"  
[X Link](https://x.com/KendraEBarnett/status/1917279604693156065)  2025-04-29T18:07Z [----] followers, [---] engagements


"Peep the @MarkStenberg3 / @Adweek shoutout in NYT today 👀"  
[X Link](https://x.com/KendraEBarnett/status/1947669357141618755)  2025-07-22T14:45Z [----] followers, [----] engagements


"Scoop @Adweek: $TTD shareholders voted to extend Class B stock conversion by [--] yrs cementing CEO Jeff Greens control of the adtech giant with nearly 50% voting power. 94.5% of shares in favor. Meanwhile the stock is down 63% YTD. https://www.adweek.com/media/exclusive-shareholder-vote-secures-jeff-greens-48-control-of-the-trade-desk/ https://www.adweek.com/media/exclusive-shareholder-vote-secures-jeff-greens-48-control-of-the-trade-desk/"  
[X Link](https://x.com/KendraEBarnett/status/1968786812018581728)  2025-09-18T21:18Z [----] followers, [----] engagements


"NEW @TheTradeDesk execs Tues shared new details about OpenAds its publisher product debuted earlier this month in the wake of Prebid's Transaction ID shakeup. After some pushback CEO Jeff Green admitted OpenAds marks TTD's encroachment into the sell side https://www.adweek.com/programmatic/the-trade-desk-openads-sell-side-tools/ https://www.adweek.com/programmatic/the-trade-desk-openads-sell-side-tools/"  
[X Link](https://x.com/KendraEBarnett/status/1978265547079884942)  2025-10-15T01:03Z [----] followers, [----] engagements


"NEW @Adweek: @AppLovin has shuttered its Array product which allegedly let apps auto-install to user devices w/o consent. The firm says Array wasnt economically viable but it had been touted as a revenue driver previously. AppLovin denies wrongdoing. https://www.adweek.com/media/applovin-pulls-mobile-product-as-backdoor-app-install-allegations-mount/ https://www.adweek.com/media/applovin-pulls-mobile-product-as-backdoor-app-install-allegations-mount/"  
[X Link](https://x.com/KendraEBarnett/status/1978533686296392071)  2025-10-15T18:49Z [----] followers, [----] engagements


"SCOOP: @Meta has lost its MRC brand safety accreditation for Facebook & Instagram feeds just months after earning it after opting out of annual audits. The company says it will opt for 3rd party audits instead. For @Adweek: https://www.adweek.com/media/meta-withdraws-mrc-brand-safety-audits-loses-accreditation/ https://www.adweek.com/media/meta-withdraws-mrc-brand-safety-audits-loses-accreditation/"  
[X Link](https://x.com/KendraEBarnett/status/1978875530330992926)  2025-10-16T17:27Z [----] followers, [----] engagements


"Breaking: After a post today detailed [--] remaining Privacy Sandbox technologies being axed @Google confirmed to @ADWEEK that the company is "moving away from the Privacy Sandbox branding." The news comes [--] months after Google's final cookie https://www.adweek.com/media/googles-privacy-sandbox-is-officially-dead/ https://www.adweek.com/media/googles-privacy-sandbox-is-officially-dead/"  
[X Link](https://x.com/KendraEBarnett/status/1979196495510241743)  2025-10-17T14:43Z [----] followers, [----] engagements


"EXCLUSIVE for @Adweek: After nine years as chair of the @ANAmarketers P&G's Marc Pritchard is stepping down from the role. https://www.adweek.com/brand-marketing/marc-pritchard-dean-aragon-advertisers-chair-succession/ https://www.adweek.com/brand-marketing/marc-pritchard-dean-aragon-advertisers-chair-succession/"  
[X Link](https://x.com/KendraEBarnett/status/1981001197734826171)  2025-10-22T14:14Z [----] followers, [----] engagements


"NEW for @Adweek: @WPP today launched a self-serve version of its AI platform WPP Open in a bid to win business from smaller enterprises and performance marketerswhile also expanding its reach within existing client orgs. https://www.adweek.com/agencies/wpp-launches-a-self-serve-version-of-its-ai-platform-to-court-small-biz-dollars/ https://www.adweek.com/agencies/wpp-launches-a-self-serve-version-of-its-ai-platform-to-court-small-biz-dollars/"  
[X Link](https://x.com/KendraEBarnett/status/1981359911675027622)  2025-10-23T13:59Z [----] followers, [----] engagements


""President Trump has pardoned Changpeng Zhao the convicted founder of the crypto exchange Binance according to people familiar with the matter following months of efforts by Zhao to boost the Trump familys own crypto company." Jfccccc https://www.wsj.com/finance/currencies/trump-pardons-convicted-binance-founder-7509bd63gaa_at=eafs&gaa_n=AWEtsqfAHesfj06CfZrjmq5P0Xm7WQdmdScjXnghHhG7Mt3JHK7xCa6LDKPgeYZ8zz4%3D&gaa_ts=68fa4da9&gaa_sig=2szwo-qthnq9f7fB_AKnKXNC6IYmzSLkzfp-HR3IGWHeyIBQkRwFo534WZBWNFYOaLZp3s2sed_zVY2JNGF6gw%3D%3D"  
[X Link](https://x.com/KendraEBarnett/status/1981383304810012833)  2025-10-23T15:32Z [----] followers, [---] engagements


"@adamheimlich @Adweek @WPP Didn't exactly knocked my socks off but also don't think any other holdco has a similar offering; it's a good play for small biz. Pretty intuitive UI for campaign creation. Interesting feature where user can interact with/query press stories on competitors to source ideas"  
[X Link](https://x.com/KendraEBarnett/status/1981473561920295222)  2025-10-23T21:31Z [----] followers, [--] engagements


"SCOOP: @amazon is pushing ad agencies to try its DSP by offering head-to-head tests against rivalscovering all costs in some cases in an effort to prove performance. Tensions with @TheTradeDesk are heating up. See the leaked pitch deck @Adweek👇 https://www.adweek.com/programmatic/amazon-dsp-face-off-head-to-head-leaked-pitch-deck/ https://www.adweek.com/programmatic/amazon-dsp-face-off-head-to-head-leaked-pitch-deck/"  
[X Link](https://x.com/KendraEBarnett/status/1981809594797306234)  2025-10-24T19:46Z [----] followers, 15.8K engagements


"Updated to include comment from TTD CMO Ian Colley: "We would welcome fair performance comparisons with Amazon. What is clear is that Amazon syphons sic almost all of its demand to its owned and operated inventory and a fair comparison would highlight that." SCOOP: @amazon is pushing ad agencies to try its DSP by offering head-to-head tests against rivalscovering all costs in some cases in an effort to prove performance. Tensions with @TheTradeDesk are heating up. See the leaked pitch deck @Adweek👇 https://t.co/Vmztyzh3EZ SCOOP: @amazon is pushing ad agencies to try its DSP by offering"  
[X Link](https://x.com/KendraEBarnett/status/1981830140058574967)  2025-10-24T21:08Z [----] followers, 11.6K engagements


"NEW for @Adweek: @TheTradeDesk CRO Jed Dederick is being succeeded by Google VP Anders Mortensen. The change will be effective Nov. [--] two days ahead of the company's Q3 earnings. https://www.adweek.com/media/the-trade-desk-cro-shakeup-dederick-mortensen/ https://www.adweek.com/media/the-trade-desk-cro-shakeup-dederick-mortensen/"  
[X Link](https://x.com/KendraEBarnett/status/1983231096876658771)  2025-10-28T17:55Z [----] followers, [----] engagements


"In global M&A thus far this year: -$536B in activity from tech media & telecoms -$357B from financial institutions and real estate -$280B from industrial sectors https://www.reuters.com/business/global-ma-activity-up-10-first-nine-months-2025-study-shows-2025-10-28/ https://www.reuters.com/business/global-ma-activity-up-10-first-nine-months-2025-study-shows-2025-10-28/"  
[X Link](https://x.com/KendraEBarnett/status/1983528178346815666)  2025-10-29T13:35Z [----] followers, [---] engagements


"$GOOG Q3 numbers in. Topline: Revenue: $102.3B up 16% YoY Revenue from Google Services (Search YT ads etc): $87.1B Cloud revenue: $15.2B up 34% YoY EPS: $2.87 @Adweek story coming post-earnings call"  
[X Link](https://x.com/KendraEBarnett/status/1983631758034923910)  2025-10-29T20:27Z [----] followers, [----] engagements


"NEW: @Google on Wednesday posted its first-ever $100B quarter buoyed by advances in AI development and infra + 34% lift in Cloud revenues. Story for @Adweek: https://www.adweek.com/media/google-posts-first-ever-100b-quarter-in-wake-of-historic-doj-antitrust-battles/ https://www.adweek.com/media/google-posts-first-ever-100b-quarter-in-wake-of-historic-doj-antitrust-battles/"  
[X Link](https://x.com/KendraEBarnett/status/1983661743797854326)  2025-10-29T22:26Z [----] followers, [---] engagements


"From @Reuters this evening: OpenAI may be prepping for IPO as soon as next year with a valuation up to $1T. https://www.reuters.com/business/openai-lays-groundwork-juggernaut-ipo-up-1-trillion-valuation-2025-10-29/ https://www.reuters.com/business/openai-lays-groundwork-juggernaut-ipo-up-1-trillion-valuation-2025-10-29/"  
[X Link](https://x.com/KendraEBarnett/status/1983749691310534663)  2025-10-30T04:15Z [----] followers, [----] engagements


"NEW for @Adweek: WPP issued its 2nd profit warning of [----] after weak Q3 results. New CEO Cindy Rose has vowed a turnaround built on simplification competitive pricing and AI. WPP Open and WPP Media will be key focus areas she told press Thursday. https://www.adweek.com/agencies/after-issuing-another-profit-warning-wpp-ceo-says-she-has-a-turnaround-plan/ https://www.adweek.com/agencies/after-issuing-another-profit-warning-wpp-ceo-says-she-has-a-turnaround-plan/"  
[X Link](https://x.com/KendraEBarnett/status/1983981768052240509)  2025-10-30T19:38Z [----] followers, [----] engagements


"New: @TheTradeDesk takes aim at @Google @Meta @amazon in new brand campaign. CMO Ian Colley tells me the central idea of the push is "owning your data owning your strategy owning your reach owning the impact of the work youre doing." For @Adweek: https://www.adweek.com/brand-marketing/the-trade-desk-swipes-at-walled-gardens-in-new-brand-campaign/ https://www.adweek.com/brand-marketing/the-trade-desk-swipes-at-walled-gardens-in-new-brand-campaign/"  
[X Link](https://x.com/KendraEBarnett/status/1984277173868650849)  2025-10-31T15:11Z [----] followers, [----] engagements


"@joe_zappa It would be interesting to see some data on the frequency and volume of @sama posts over the past few years as it's clear he's often doing reputation management and I think general consumer sentiment re: OpenAI is shifting"  
[X Link](https://x.com/KendraEBarnett/status/1984280992191029387)  2025-10-31T15:27Z [----] followers, [--] engagements


"New from me for @Adweek: Google Analytics is introducing cross-channel budgeting tools designed to help marketers plan and manage their ad spend across various marketing channels. https://www.adweek.com/media/google-analytics-adds-cross-channel-budgeting-tools-for-marketers/ https://www.adweek.com/media/google-analytics-adds-cross-channel-budgeting-tools-for-marketers/"  
[X Link](https://x.com/KendraEBarnett/status/1986546231246790744)  2025-11-06T21:28Z [----] followers, [----] engagements


"BREAKING @IndexExchange sued @Google Mon in federal court accusing it of anti-competitive ad practicesjoining a growing wave of publishers & adtech firms emboldened by an April federal ruling that found Google ran an illegal adtech monopoly. For @Adweek: https://www.adweek.com/programmatic/index-exchange-lawsuit-google-adx-adwords-dfp/ https://www.adweek.com/programmatic/index-exchange-lawsuit-google-adx-adwords-dfp/"  
[X Link](https://x.com/KendraEBarnett/status/1987960361543233885)  2025-11-10T19:07Z [----] followers, [----] engagements


"NEW from me: Google has launched two Gemini-powered AI agentsone within Google Ads & one within Analytics. The debut follows the rollout of a Chrome-native Marketing Advisor earlier this year. For @Adweek: https://www.adweek.com/media/google-ai-agent-ads-analytics-advisor/ https://www.adweek.com/media/google-ai-agent-ads-analytics-advisor/"  
[X Link](https://x.com/KendraEBarnett/status/1988662628651266403)  2025-11-12T17:38Z [----] followers, [----] engagements


"NEW: @IABTechLab introduces Agentic RTB Framework a standard to cut down on bidding latency and accommodate agentic programmatic w a containerized infra. Backed by @netflix @TheTradeDesk @Yahoo it arrives weeks after the debut of AdCP spec. @Adweek: https://www.adweek.com/media/iab-tech-lab-ai-agentic-rtb-framework/ https://www.adweek.com/media/iab-tech-lab-ai-agentic-rtb-framework/"  
[X Link](https://x.com/KendraEBarnett/status/1989025904815919493)  2025-11-13T17:41Z [----] followers, [---] engagements


"NEW for @Adweek: A federal judge ruled today that @FTC failed to show Meta holds monopoly power in social networking; the tech giant wont be forced to divest Instagram or WhatsApp. A sticking point in the case was FTC's narrow market definition. More https://www.adweek.com/media/ftc-meta-ruling-antitrust-instagram-whatsapp/ https://www.adweek.com/media/ftc-meta-ruling-antitrust-instagram-whatsapp/"  
[X Link](https://x.com/KendraEBarnett/status/1990875967368155494)  2025-11-18T20:13Z [----] followers, [----] engagements


"Yann LeCun@Meta's chief AI scientist is departing after [--] years at the company to launch his own venture. Lecun made the announcement on LinkedIn this afternoon: https://www.linkedin.com/posts/yann-lecun_as-many-of-you-have-heard-through-rumors-activity-7397020300451749888-2lhA/ https://www.linkedin.com/posts/yann-lecun_as-many-of-you-have-heard-through-rumors-activity-7397020300451749888-2lhA/"  
[X Link](https://x.com/KendraEBarnett/status/1991300080486273212)  2025-11-20T00:18Z [----] followers, [---] engagements


"EXCLUSIVE: Biddable Assets a new adtech startup backed by @TheTradeDesks VC TD7 has landed $2.4m in client commitments to build tailored AI bidding models that promise ROI gains & media savings. TD7 has also invested in rival Chalice AI. For @Adweek: https://www.adweek.com/programmatic/biddable-assets-john-donahue-trade-desk-funding/https://www.adweek.com/programmatic/biddable-assets-john-donahue-trade-desk-funding/ https://www.adweek.com/programmatic/biddable-assets-john-donahue-trade-desk-funding/https://www.adweek.com/programmatic/biddable-assets-john-donahue-trade-desk-funding/"  
[X Link](https://x.com/KendraEBarnett/status/1991507315267146033)  2025-11-20T14:01Z [----] followers, [----] engagements


"SCOOP: Some @TheTradeDesk buyers say they're being "forcibly migrated" to Kokai and for the first time locked out of creating new campaigns in Solimarwhile bugs and UI hiccups pile up in Kokai. For @Adweek: https://www.adweek.com/media/trade-desk-kokai-solimar-migration-bugs/ https://www.adweek.com/media/trade-desk-kokai-solimar-migration-bugs/"  
[X Link](https://x.com/KendraEBarnett/status/1991577929835598087)  2025-11-20T18:42Z [----] followers, [----] engagements


"Omnicom's IPG takeover creates an ad titan set to rake in $26B in [----]. One big change: principal-based media buying is set to grow as Omnicom absorbs IPGs principal + barter units. Experts opine on the future of Orion and Omnet in my story for https://www.adweek.com/agencies/ipg-omnicom-merger-mediabrands-orion-omnet-analysis/ https://www.adweek.com/agencies/ipg-omnicom-merger-mediabrands-orion-omnet-analysis/"  
[X Link](https://x.com/KendraEBarnett/status/1995538829617365146)  2025-12-01T17:01Z [----] followers, [----] engagements


"NEW from @audreygkemp & me: Eileen Kiernan who's held the top post at IPGs media division since [----] announced her resignation Monday in a memo to staff just days after the finalization of Omnicoms $13B acquisition of IPG. Story for @Adweek: https://www.adweek.com/agencies/omnicom-ipg-merger-mediabrands-eileen-kiernan/ https://www.adweek.com/agencies/omnicom-ipg-merger-mediabrands-eileen-kiernan/"  
[X Link](https://x.com/KendraEBarnett/status/1995984158720397760)  2025-12-02T22:31Z [----] followers, [----] engagements


"SCOOP: Inside Omnicom Medias first town hall post-IPG takeover: new structure bullish tone and CEO Flo Adamski frustrated with recent headlines. @Adweek was able to access the (mistakenly) unencrypted livestream while it was briefly open. Full https://www.adweek.com/agencies/there-are-a-lot-of-haters-inside-omnicom-medias-first-town-hall-post-ipg-takeover/ https://www.adweek.com/agencies/there-are-a-lot-of-haters-inside-omnicom-medias-first-town-hall-post-ipg-takeover/"  
[X Link](https://x.com/KendraEBarnett/status/1996313298384417104)  2025-12-03T20:19Z [----] followers, 26.9K engagements


"NEW: @netflix's $83B bid for @warnerbros could supercharge its ads play via massive scale plus premium IPshould it beat out Paramounts $108.4B counter. A win could give Netflix 10% of U.S. TV viewing and 400M+ reach. More in my analysis for @Adweek: https://www.adweek.com/media/small-ad-biz-big-reach-netflix-gains-fuel-for-advertiser-interest-in-warner-bros-deal/ https://www.adweek.com/media/small-ad-biz-big-reach-netflix-gains-fuel-for-advertiser-interest-in-warner-bros-deal/"  
[X Link](https://x.com/KendraEBarnett/status/1998159240616386759)  2025-12-08T22:34Z [----] followers, [----] engagements


"Inbox: BBB National Programs National Advertising Division a self-regulatory body is referring @TMobile to the FTC and state AGs for declining to participate in a review of alleged false advertising claims related to its assertions of its 5G network capacity"  
[X Link](https://x.com/KendraEBarnett/status/1998860711603351829)  2025-12-10T21:01Z [----] followers, [---] engagements


"NEW: [----] was a banner year for media & marketing M&A. I wrote THE definitive year in review (or lmk what I missed) including a chart of [--] deals that defined the landscape + analysis from top bankers & advisors @MKassan @tkawaja @MBoidman. For https://www.adweek.com/media/2025-m-a-mergers-acquisitions-deals-media-advertising-list/ https://www.adweek.com/media/2025-m-a-mergers-acquisitions-deals-media-advertising-list/"  
[X Link](https://x.com/KendraEBarnett/status/2001042088012423260)  2025-12-16T21:29Z [----] followers, [----] engagements


"Scoop: @TheTradeDesk on Tuesday axed swaths of its sales and client services team. The company confirmed that just 1% of global headcount was impacted. Leadership is expected to address employees in an all-hands meeting today. For @Adweek: https://www.adweek.com/media/the-trade-desk-staff-cuts-sales-client-services/ https://www.adweek.com/media/the-trade-desk-staff-cuts-sales-client-services/"  
[X Link](https://x.com/KendraEBarnett/status/2001329686908113261)  2025-12-17T16:32Z [----] followers, [----] engagements


"Josh Safdie crashed our screening of Marty Supreme last night ()"  
[X Link](https://x.com/KendraEBarnett/status/2002738700208443795)  2025-12-21T13:51Z [----] followers, [---] engagements


"NEW from @trishlaostwal and me: In an intimate fireside conversation at CES @TheTradeDesk CEO Jeff Green exuded confidence in the direction of the open web and agentic advertising. For @Adweek: https://www.adweek.com/media/the-trade-desk-jeff-green-ces-open-web/ https://www.adweek.com/media/the-trade-desk-jeff-green-ces-open-web/"  
[X Link](https://x.com/KendraEBarnett/status/2009013394968645941)  2026-01-07T21:24Z [----] followers, [----] engagements


"My mom is an attorney but shes also a boomer so she far frequently sends texts to the gc that were clearly meant to be voice memos or voice-to-text notes to Important People"  
[X Link](https://x.com/KendraEBarnett/status/2011125465822429581)  2026-01-13T17:17Z [----] followers, [---] engagements


"Only the Grok X account (not the dedicated Grok tab on X) and only for non-Premium users is the capability to generate nudified deepfakes blocked a story we broke today at @Adweek before X @Safety made this announcement. X confirms the changes to Grok - people can no longer get Grok on X to undress images of real people X confirms the changes to Grok - people can no longer get Grok on X to undress images of real people"  
[X Link](https://x.com/KendraEBarnett/status/2011644609177255937)  2026-01-15T03:40Z [----] followers, [----] engagements


"BREAKING: A jury found TV measurement firm EDO liable for breaching its contract with iSpotawarding $18.3M in damages while rejecting iSpots trade-secret claims. EDO says it will appeal. My story for @Adweek: https://www.adweek.com/media/edo-found-liable-for-contract-breach-as-jury-awards-ispot-183m-in-damages/ https://www.adweek.com/media/edo-found-liable-for-contract-breach-as-jury-awards-ispot-183m-in-damages/"  
[X Link](https://x.com/KendraEBarnett/status/2012011505647071360)  2026-01-16T03:58Z [----] followers, [----] engagements


"My feed's gone Free from these shackles at last Thank you @elonmusk"  
[X Link](https://x.com/KendraEBarnett/status/2014387130030497922)  2026-01-22T17:18Z [----] followers, 15.4K engagements


"TBPN Techs Hottest Show Adds New Sponsors in Shopify Plaid AppLovin TBPNs newest sponsors include the New York Stock Exchange (NYSE) Shopify Plaid CrowdStrike AppLovin and others"  
[X Link](https://www.adweek.com/media/tbpn-advertisers-shopify-plaid-applovin-nyse/)  2026-01-05T19:35Z [----] followers, [----] engagements


"First day back online today with an @Adweek exclusive: The viral daily tech show @tbpn has added a spate of new sponsors including @NYSE @Shopify @AppLovin @Plaid @CrowdStrike. More details here: https://www.adweek.com/media/tbpn-advertisers-shopify-plaid-applovin-nyse/ https://www.adweek.com/media/tbpn-advertisers-shopify-plaid-applovin-nyse/"  
[X Link](https://x.com/KendraEBarnett/status/2008261010172317755)  2026-01-05T19:35Z [----] followers, [----] engagements


"EXCLUSIVE for @Adweek: @wppmedia has appointed Publicis vet Angela Steele as its new U.S. chief client officer according to an internal memo sent by CEO Brian Lesser sent to staff this morning. https://www.adweek.com/agencies/exclusive-wpp-media-appoints-angela-steele-as-us-chief-client-officer/ https://www.adweek.com/agencies/exclusive-wpp-media-appoints-angela-steele-as-us-chief-client-officer/"  
[X Link](https://x.com/KendraEBarnett/status/2009014044460720325)  2026-01-07T21:27Z [----] followers, [----] engagements


"EXCLUSIVE: The Backstreet Boys Announce Theyre So Back for T-Mobiles Super Bowl Ad A teaser shows the millennial favorites warming up for a larger-than-life Big Game comeback"  
[X Link](https://www.adweek.com/brand-marketing/exclusive-the-backstreet-boys-announce-theyre-so-back-for-t-mobiles-super-bowl-ad/)  2026-02-03T15:40Z [----] followers, [----] engagements


"NEW from @hiebertpaul and me: With a few notable exceptions ($APP) adtech stocks are slumping with $TTD $MNTN $PUBM $DSP and others down following a turbulent Q2. Experts point to competition from big tech and AI-associated challenges as key factors. https://www.adweek.com/media/adtech-stocks-tumble-as-ai-increased-competition-weigh-on-revenue/ https://www.adweek.com/media/adtech-stocks-tumble-as-ai-increased-competition-weigh-on-revenue/"  
[X Link](https://x.com/KendraEBarnett/status/1956040036282966484)  2025-08-14T17:07Z [----] followers, [----] engagements


"Peep @TheDrum EIC @TheDrumChief in conversation with @Di_Trolio about @Cheil_Worldwide's Gold Lion-winning campaign for @Samsung which employed AI to aid people with speech disorders #canneslions2024"  
[X Link](https://x.com/KendraEBarnett/status/1803808582531461499)  2024-06-20T15:14Z [----] followers, [----] engagements


"SCOOP: @wppmedia has won Norwegian Cruise Lines $102M U.S. media account from @PublicisGroupe. The victory adds to recent wins from Jaguar Land Rover Reckitt and the U.K. governmentkey momentum as WPP attempts a high-stakes turnaround. For @Adweek: https://www.adweek.com/agencies/exclusive-wpp-media-lands-102m-us-media-account-for-norwegian-cruise-line/ https://www.adweek.com/agencies/exclusive-wpp-media-lands-102m-us-media-account-for-norwegian-cruise-line/"  
[X Link](https://x.com/KendraEBarnett/status/2010791373856014692)  2026-01-12T19:09Z [----] followers, [----] engagements


"Very excited to say it's my first week at @Adweek as a senior tech reporter I'll be covering all things adtech and platforms. Spill the tea or just say hi: kendra.barnett@adweek.com"  
[X Link](https://x.com/KendraEBarnett/status/1884612446784020884)  2025-01-29T14:39Z [----] followers, 28.9K engagements

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