# ![@KanishDigital Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::1381971161488130055.png) @KanishDigital Kanish

Kanish posts on X about meta, in the, this is, if you the most. They currently have [-----] followers and [---] posts still getting attention that total [-----] engagements in the last [--] hours.

### Engagements: [-----] [#](/creator/twitter::1381971161488130055/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1381971161488130055/c:line/m:interactions.svg)

- [--] Week [-------] +4,003%
- [--] Month [-------] +1,255%
- [--] Months [-------] +933%
- [--] Year [-------] +296%

### Mentions: [--] [#](/creator/twitter::1381971161488130055/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1381971161488130055/c:line/m:posts_active.svg)

- [--] Week [--] +311%
- [--] Month [--] +29%
- [--] Months [---] +64%
- [--] Year [---] +58%

### Followers: [-----] [#](/creator/twitter::1381971161488130055/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1381971161488130055/c:line/m:followers.svg)

- [--] Week [-----] +0.31%
- [--] Month [-----] +1.60%
- [--] Months [-----] +67%
- [--] Year [-----] +103%

### CreatorRank: [-------] [#](/creator/twitter::1381971161488130055/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1381971161488130055/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[technology brands](/list/technology-brands)  21.71% [finance](/list/finance)  11.63% [stocks](/list/stocks)  6.98% [social networks](/list/social-networks)  4.65% [countries](/list/countries)  2.33% [agencies](/list/agencies)  0.78%

**Social topic influence**
[meta](/topic/meta) 13.95%, [in the](/topic/in-the) 6.2%, [this is](/topic/this-is) 5.43%, [if you](/topic/if-you) 5.43%, [ai](/topic/ai) 4.65%, [$googl](/topic/$googl) 4.65%, [business](/topic/business) 4.65%, [products](/topic/products) 4.65%, [ads](/topic/ads) #678, [the most](/topic/the-most) 3.88%

**Top accounts mentioned or mentioned by**
[@andrewjfaris](/creator/undefined) [@arindampaul](/creator/undefined) [@djthompson13](/creator/undefined) [@ronecomm](/creator/undefined) [@devaiahpb](/creator/undefined) [@herrmanndigital](/creator/undefined) [@hrstarryeyes](/creator/undefined) [@taylorholiday](/creator/undefined) [@mikefutia](/creator/undefined) [@dtcprophet](/creator/undefined) [@mehtabkarta](/creator/undefined) [@philkiel](/creator/undefined) [@immarkwilliam](/creator/undefined) [@anshuman306](/creator/undefined) [@gabbbarsingh](/creator/undefined) [@melaniebalke](/creator/undefined) [@codyplof](/creator/undefined) [@ajain112](/creator/undefined) [@casualcreators](/creator/undefined) [@kawal279](/creator/undefined)

**Top assets mentioned**
[Alphabet Inc Class A (GOOGL)](/topic/$googl) [Shopify Inc (SHOP)](/topic/$shop)
### Top Social Posts
Top posts by engagements in the last [--] hours

"In Supplement market food is your real competition not other brands"  
[X Link](https://x.com/KanishDigital/status/2022617996183900270)  2026-02-14T10:24Z [----] followers, [---] engagements


"@herrmanndigital If a new person is starting out which specific domain knowledge would you advice he spends most time on"  
[X Link](https://x.com/KanishDigital/status/2022911806440902746)  2026-02-15T05:52Z [----] followers, [---] engagements


"For first-time profitability CAC matters more than ROAS ROAS gets inflated on single large orders but CAC goes right into unit economics to instantly know whether this order would ever make money or not It's quite surprising CAC isn't talked about enough here"  
[X Link](https://x.com/KanishDigital/status/2022920534196166779)  2026-02-15T06:26Z [----] followers, [----] engagements


"Meta creator marketplace is super underrated The trends tab is super useful for finding new ad formats trending topics For now only USA Meta should release these for other countries"  
[X Link](https://x.com/KanishDigital/status/2019038819925053772)  2026-02-04T13:22Z [----] followers, [---] engagements


"@HR_starryeyes Recovery after q4 earnings are out"  
[X Link](https://x.com/KanishDigital/status/2020042824587309376)  2026-02-07T07:51Z [----] followers, [--] engagements


"AI is not a competitive edge it's like Shopify - everyone uses it and has it AI is a platform not a tool"  
[X Link](https://x.com/KanishDigital/status/2020717544102134088)  2026-02-09T04:33Z [----] followers, [---] engagements


"This is a really good problem-unaware video and goes after the biggest TAM in this niche Elements of problem unaware ad In first [--] seconds of the ad make people realize what is wrong with their existing solution Tie the realization to a safety health angle "Don't feed plastics to your family" The other day we used a hook around "You are overpaying for same product". Safety price health are good levers to use here Ever after introducing the solution ensure to agitate the problem again to remind them why this is better This problem unaware styles are the hardest to master but has the least"  
[X Link](https://x.com/KanishDigital/status/2020746736407310782)  2026-02-09T06:29Z [----] followers, [---] engagements


"Every AI company is hiring for writers/storytellers and tech creator has the perfect balance of tech and storytelling and a super lucrative creator niche The most overlooked creator category today is the tech creator Personally know many well-funded AI startups looking to deploy marketing $$$ to tech creators Esp. those who can influence founders PMs designers & engineers Techtok and youtube is just getting started. The most overlooked creator category today is the tech creator Personally know many well-funded AI startups looking to deploy marketing $$$ to tech creators Esp. those who can"  
[X Link](https://x.com/KanishDigital/status/2020788511549632570)  2026-02-09T09:15Z [----] followers, [---] engagements


"Make ads more valuable from - Funnel of the week"  
[X Link](https://x.com/KanishDigital/status/2020794048102142242)  2026-02-09T09:37Z [----] followers, [---] engagements


"When creative diversity works it's magical"  
[X Link](https://x.com/KanishDigital/status/2020803056623812806)  2026-02-09T10:12Z [----] followers, [---] engagements


"Why vibe coding apps for ecommerce store isn't the best use of time for any brand at all"  
[X Link](https://x.com/KanishDigital/status/2021067097342648503)  2026-02-10T03:42Z [----] followers, [---] engagements


"Such a good point on AI not increasing net margins but instead increasing speed to execution and time to build Because the best companies don't save on margins they invest it in places with highest ROI on capital @TaylorHoliday I think its impactful enough to create savings in cogs and marketing as well. Most likely wont float to net though. Personally I would put the savings right back into marketing for growth as I think most would. So in the end the ad platforms will benefit the greatest. And @TaylorHoliday I think its impactful enough to create savings in cogs and marketing as well. Most"  
[X Link](https://x.com/KanishDigital/status/2021085468083761414)  2026-02-10T04:55Z [----] followers, [---] engagements


"Super strong CRO tactic knowing the profession of majority of your audience and then using the brand names they aspire for just saw an ecom brand with these pretty cool differentiator I wonder if it's bs or not and if it isn't how do they track it https://t.co/7gjSOiFkYg just saw an ecom brand with these pretty cool differentiator I wonder if it's bs or not and if it isn't how do they track it https://t.co/7gjSOiFkYg"  
[X Link](https://x.com/KanishDigital/status/2021093017822822423)  2026-02-10T05:25Z [----] followers, [----] engagements


"Creative volume in ads is only helpful after 50k per day spend before that Figure out what to say in ads [--] specific reasons people are choosing your product Types of ad formats suitable for each stage of the funnel"  
[X Link](https://x.com/KanishDigital/status/2021264900736139423)  2026-02-10T16:48Z [----] followers, [---] engagements


"@mikefutia META"  
[X Link](https://x.com/KanishDigital/status/2021425940585402594)  2026-02-11T03:27Z [----] followers, [--] engagements


"@andrewjfaris Yep hence initial phase small batches but multiple iterations are necessary to get those repetitions and alignment"  
[X Link](https://x.com/KanishDigital/status/2021426829131907330)  2026-02-11T03:31Z [----] followers, [--] engagements


"@arindam___paul Often sub-category is built on an existing disappointment in the category as a whole"  
[X Link](https://x.com/KanishDigital/status/2021433732809543819)  2026-02-11T03:58Z [----] followers, [--] engagements


"Super true Perhaps my biggest leadership lesson. Don't try to create processes to get your people to solve problems. Hire people who solve problems and turn their solutions into processes. Perhaps my biggest leadership lesson. Don't try to create processes to get your people to solve problems. Hire people who solve problems and turn their solutions into processes"  
[X Link](https://x.com/KanishDigital/status/2021440054678442285)  2026-02-11T04:24Z [----] followers, [---] engagements


"We work with brands that sell full price [---] days a year Only 2-3 sales annually - including Diwali/Holi The difference between them and brands stuck in discount cycles Ability to justify "What specifically justifies your price vs the next cheapest option" Often brands cannot justify their own price and often the answer is "We are high price because we need more margin" - this is self-fulfilling which limits growth Recently asked a founder of sports equipment brand on why their price is 1.5x the average market price Founder's answer "We source top 5% English willow. Hand-selected for straight"  
[X Link](https://x.com/KanishDigital/status/2021442823120355764)  2026-02-11T04:35Z [----] followers, [---] engagements


"When working on a new ad account struggling to find new audience - This is the metric to look at Added exclusions in campaigns and immediately the cost of reaching new audience is down by 50%"  
[X Link](https://x.com/KanishDigital/status/2021449366150492208)  2026-02-11T05:01Z [----] followers, [---] engagements


"The biggest difference between good and bad one is One sees data to double down Another sees data to find missing opportunities Give them access to ad account - Avoid giving any context about the goal Ask them what the creative plan is for that account Often the not-so-good ones will come up and share "this is working we should do more of this" The good ones will come "You are missing on x type y format z style of creatives in your ad account and here is why they will work" The difference between a good and a bad creative strategist. I've hired and fired a lot of creative strategists over the"  
[X Link](https://x.com/KanishDigital/status/2021453896040808742)  2026-02-11T05:19Z [----] followers, [---] engagements


"If it is about growing an ad account "testing more creatives and launching more ads" is not a good approach You need more ads you need more creatives But budget distribution in testing vs pushing existing winners is important Otherwise a lot of stagnant brands test a lot of creatives (because andromeda) but never graduate as they don't let their winners ride Creative testing is NOT about how you structure your tests in Ads Manager. It's more about how you approach your overall strategy. I've been auditing accounts a lot lately and here are the mistakes I keep seeing: [--]. They never graduated"  
[X Link](https://x.com/KanishDigital/status/2021472015387963487)  2026-02-11T06:31Z [----] followers, [---] engagements


"Looks like a useful feature to track competitor ads and find their early winners Creative strategists running Meta ads this one's for you. We're building something that changes how you spy on competitors. Right now the Ad Library only ranks ads by total impressions. That means a 2-year-old ad will always outrank a 1-month-old creative. But that's not https://t.co/kfqmTcX4hL Creative strategists running Meta ads this one's for you. We're building something that changes how you spy on competitors. Right now the Ad Library only ranks ads by total impressions. That means a 2-year-old ad will"  
[X Link](https://x.com/KanishDigital/status/2022164830208352688)  2026-02-13T04:24Z [----] followers, [----] engagements


"The next big ecommerce SAAS tool will solve for inputs Outputs and analytics are solved by many tools but inputs are missing Creative analytics - Solved Ad inspiration - Solved Inputs Help brands understand early on when a creative starts to fatigue Look at all existing ads and suggest ways to improve diversity We are looking into this actively and see what can be done https://twitter.com/i/web/status/2022170870311952828 https://twitter.com/i/web/status/2022170870311952828"  
[X Link](https://x.com/KanishDigital/status/2022170870311952828)  2026-02-13T04:48Z [----] followers, [---] engagements


"For large teams it's so easy to overdo with AI and while output increases the outcome stays same 2x increase in creative - Ouptut but hit rate on ads lowers - Outcome You're making twice as much. But less of it works. The SaaS opportunity in ecommerce is Guardrails for AI Quality gates before publishing "This creative scores low on diversity/originality. Revise or kill it." Enforce creative standards "You've made [--] similar hooks this week. Stop." Predict performance pre-launch "Based on your account history this creative is too similar diversify more" AI made creation easy Now we need tools"  
[X Link](https://x.com/KanishDigital/status/2022179426687996134)  2026-02-13T05:22Z [----] followers, [---] engagements


"Since januar noticing major changes in campaign structure across accounts What we're doing in certain accounts: ✅ Zero ad duplication ✅ Consolidating existing ad sets which have been failing for long ✅ Removing creatives with low spend after 7-14 days The strategy: Consolidate. Simplify. Give fewer ad sets more budget"  
[X Link](https://x.com/KanishDigital/status/2022185718173344176)  2026-02-13T05:47Z [----] followers, [---] engagements


"Sean isn't joking here the tactic episode was really good and eye opener in terms of margin and arbitrage If you are in ecom you should watch it Sean talk about Ecom more Nothing I can say on here will be smarter than the latest podcasts operators has been putting out. The pace and quality is best in class across every show Today we dropped an episode with my two favorite people- I am seen as a mentor to a lot of https://t.co/A7Kr67sv0R Sean talk about Ecom more Nothing I can say on here will be smarter than the latest podcasts operators has been putting out. The pace and quality is best in"  
[X Link](https://x.com/KanishDigital/status/2022186976271835606)  2026-02-13T05:52Z [----] followers, [---] engagements


"Whether you are starting in online marketing or already in it you should always study info-product marketing They are most sought out ones and for early years of learning they have the best material I just lucked out on that in the initial years and the learning was quite steep all those tactics that I studied few years back are now being used in ecommerce today So info is early gateway to how ecom's marketing evolves"  
[X Link](https://x.com/KanishDigital/status/2022193519578984501)  2026-02-13T06:18Z [----] followers, [---] engagements


"Never took a marketing course / read [--] full marketing book till date (Ogilvy on advertising) All the experience started with internships and then taking up work projects - Fastest way to learn"  
[X Link](https://x.com/KanishDigital/status/2022538040250347600)  2026-02-14T05:07Z [----] followers, [---] engagements


"@djthompson13 @dtcprophet @ron_ecomm The agent created will be hosted in Claude"  
[X Link](https://x.com/KanishDigital/status/2022622304946344120)  2026-02-14T10:41Z [----] followers, [--] engagements


"@MehtabKarta @ron_ecomm Are you using any connectors in between to connect Meta and Claude"  
[X Link](https://x.com/KanishDigital/status/2022917766114910224)  2026-02-15T06:15Z [----] followers, [--] engagements


"Hey Im Kanish - an Ecom Growth Marketer helping brands increase sales and ROI with performance marketing We help brands with Google Facebook & Amazon ads Our services include - Paid Ads - Creative Strategy - Growth Marketing Strategy - Conversion Rate Optimizations Check some of my work here: Or you can book a call here https://calendly.com/kanishjain001/15min https://bharatmavens.com/ https://calendly.com/kanishjain001/15min https://bharatmavens.com/"  
[X Link](https://x.com/anyuser/status/1803972217002246233)  2024-06-21T02:04Z [----] followers, 24.4K engagements


"@PhilKiel When you say TOF campaigns what's the objective selected in Meta Reach max people"  
[X Link](https://x.com/KanishDigital/status/2022869101987905857)  2026-02-15T03:02Z [----] followers, [---] engagements


"For a brand spending less than 50k per day all the media buying advice tips tricks hacks here are not useful The cost of action is too high below 50k and that won't have a meaningful change in business Better off taking bigger swings with creatives offer and product testing https://twitter.com/i/web/status/2022885076678144441 https://twitter.com/i/web/status/2022885076678144441"  
[X Link](https://x.com/KanishDigital/status/2022885076678144441)  2026-02-15T04:06Z [----] followers, [---] engagements


"If you sell a seasonal product then as you get into the season more of Meta ad spends affects Amazon sales (not just absolute that will increase obviously) but in % terms also As more and more people would prefer convenience of faster shipping as the season sets in Seen this across multiple seasonal product launches we have had with brands even though website had better offers https://twitter.com/i/web/status/2022955807068098575 https://twitter.com/i/web/status/2022955807068098575"  
[X Link](https://x.com/KanishDigital/status/2022955807068098575)  2026-02-15T08:47Z [----] followers, [---] engagements


"In most cases the revenue growth is a mix of multiple areas of work however the biggest impact at each revenue stage is in these The ONE THING to go to next revenue stage ✅ [--] 1L/month: Proof of Concept One job: Prove someone will actually buy. Not friends and family. Not discounted first orders. Real customers. Full price. ✅ 1L 10L/month: Message Diversification You know someone will The ONE THING to go to next revenue stage ✅ [--] 1L/month: Proof of Concept One job: Prove someone will actually buy. Not friends and family. Not discounted first orders. Real customers. Full price. ✅ 1L 10L/month:"  
[X Link](https://x.com/KanishDigital/status/2023252497096442192)  2026-02-16T04:26Z [----] followers, [---] engagements


"Myntra's launch of zero-commission model just confirms what I've believed for years: The next wave of premium brands will be lower-priced Every VC report talks about "premiumization." They're right in theory wrong in price Price will be lower and not at a premium For last few years brands and services charged a premium Premium was only in the price tag not the product not the experience. Customers caught on. Now watch what's happening: Apparel: Brands that started at [----] are now launching new products under [----] Food: Same pattern. Launch of SKU's at accessible pricing to mass (under 50"  
[X Link](https://x.com/KanishDigital/status/2010255211890389183)  2026-01-11T07:39Z [----] followers, [---] engagements


"@immarkwilliam A few more - Google autocomplete - Industry blogs - News section in Google ( For headlines ) - Type "What is painful in PRODUCT Ex: Gym Clothes" and just check the list - Type: "Why do people buy PRODUCTS Ex: Gym Supplements"  
[X Link](https://x.com/KanishDigital/status/1496148198913622027)  2022-02-22T15:41Z [----] followers, [--] engagements


"@Anshuman_306 Shimla Superstars is actually a good name"  
[X Link](https://x.com/KanishDigital/status/1656188808713609218)  2023-05-10T06:45Z [----] followers, [----] engagements


"@GabbbarSingh A thread on how you plan and think about it would be helpful"  
[X Link](https://x.com/KanishDigital/status/1690247517676388352)  2023-08-12T06:23Z [----] followers, 80K engagements


"@Melanie_Balke Does the other way around also exists in Australia Wanted to go to Austria but went to Australia"  
[X Link](https://x.com/anyuser/status/1714892017677787476)  2023-10-19T06:31Z [----] followers, 91.3K engagements


"@arindam___paul Reminds of recent clip of Tobi (Shopify founder) how he met an investor (who did not invest in Shopify when pitched) and Tobi said that most investors were judging scale of TAM assuming demand will not change They were wrong the reason demand was low was because supply was bad"  
[X Link](https://x.com/KanishDigital/status/1781576066135380195)  2024-04-20T06:50Z [----] followers, [----] engagements


"@codyplof You use a tool for CM or manual As there are multiple products with different margins so manual is a bit tedious"  
[X Link](https://x.com/KanishDigital/status/1786300517007663140)  2024-05-03T07:43Z [----] followers, [---] engagements


"Try this Exclude the Order from GA4: Event Filtering: If you've set up events for purchases filter out events associated with the fake order's order ID or user ID. Use GA4's filtering capabilities to exclude events based on specific parameters. Asked Gemini and this was the answer"  
[X Link](https://x.com/KanishDigital/status/1815385627359342669)  2024-07-22T13:57Z [----] followers, [----] engagements


"@devaiahPB Just curious "Why do you think Zudio doesn't look cheap" a lot of people have said the same what have they done differently from others Is it the setting location lighting designs"  
[X Link](https://x.com/anyuser/status/1824053426897989639)  2024-08-15T12:00Z [----] followers, 17.3K engagements


"Crossed the first 2L/day ever for this brand it's always a good feeling For a brand that launched just [--] months ago this is a🤌🏻 The secret - Started with just [--] products and avoided pushing all products to ads. First build learning in two then expand this is way faster - No iterations on ads. For new brands they shouldn't iterate initially goal must be to test as wide a variety of ads one can test. We tested over [--] angles per creative and still testing - Creatives focussed on lifestyle scenarios of where all products can be useful and how it saves time. Instead of detailing about product"  
[X Link](https://x.com/anyuser/status/1824681807188725773)  2024-08-17T05:36Z [----] followers, 15.3K engagements


"With Zuck's statement in recent earnings call "In the long term advertisers will be able to just give us the budget and objective rest all we will handle" And now with Meta introducing capability to generate images the goal is manifesting Many image generation tool for ads wouldn't be that capable as Meta has data advantage of decades"  
[X Link](https://x.com/anyuser/status/1832097263167947055)  2024-09-06T16:43Z [----] followers, [----] engagements


"Will cross [--] Crore+ for this brand this month that started just [--] months back all way profitable and scaling"  
[X Link](https://x.com/KanishDigital/status/1835670471926268343)  2024-09-16T13:22Z [----] followers, [---] engagements


"10L in 1st month✅ Approaching 20L this month✅ First-order profitable✅ Breakeven ROAS - [---] Current ROAS - [----] Aim to hit [--] before first week of October"  
[X Link](https://x.com/KanishDigital/status/1838199214859243741)  2024-09-23T12:50Z [----] followers, 14.2K engagements


"Crossed first 4L/day for this client Brand has given zero discounts for last [--] months and will soon cross [--] crores in total sales Breakeven ROAS - [----] Achieved ROAS - [----] ✅ There is no secret hack here we have been working on this account for last [--] months since the launch The fundamentals still hold true like ✅Creative Testing ✅Positioning of product ✅Campaign structure ✅Conversion rate optimization on landing page Some unique approaches taken ➡Use of 3-D in creatives While most competition relied on UGC static images we made product the hero and used 3d visuals to explain the USP of"  
[X Link](https://x.com/KanishDigital/status/1838434828850466929)  2024-09-24T04:26Z [----] followers, [----] engagements


"In the [--] to [--] journey of any e-commerce business To create high-converting ad creatives one rule always holds true "Sell painkillers not vitamins" ❌Improve body health is a vitamin-based ad ✅Eliminate joint ache is a painkiller-based ad Say to customers how your product eliminates current pain and not a promise of eliminating in future Painkiller ads work better than vitamin"  
[X Link](https://x.com/KanishDigital/status/1838958383296094271)  2024-09-25T15:06Z [----] followers, [---] engagements


"For any food brand a recipe video ad is a must It was our top-performing ad for a sauce brand for several months and helped the brand grow over 30% MOM The video is nothing fancy just copy the style from cooking videos on YouTube ✅Prepare an actual dish with your product ✅Plug in why you are using this product only ✅Run both long and short-form recipe video Even if it is at a ROAS lower than average it is best to keep it running as it expands your reach which other ads can convert"  
[X Link](https://x.com/KanishDigital/status/1843148779869929872)  2024-10-07T04:38Z [----] followers, [----] engagements


"One of the easiest way to save marketing budget in Meta is checking view through conversions In the ads dashboard under the columns section head to attribution settings and tick all boxes If there is more than 15% to 20% of purchases from the view columns it means ads are over-indexing on brand aware (mostly existing customers) Because conversions are happening with just view of the ad and not a click this means impressions of the ad are mostly towards brand aware who are then going to Google and converting This is a wasted spend as in most cases these audiences would have purchased even"  
[X Link](https://x.com/KanishDigital/status/1845119420466692206)  2024-10-12T15:08Z [----] followers, [----] engagements


"Myth - "Meta ads don't work for expensive products" Presenting A [-----] product with ✅No reviews ✅New brand currently at [----] ROAS🎯and contributes over 40% of total revenue Selling over 400+ of this product in last [--] month alone"  
[X Link](https://x.com/KanishDigital/status/1846398802283946037)  2024-10-16T03:52Z [----] followers, [----] engagements


"Starting a new series on YouTube How we created this Ad We go through actual ads we created for our clients and then break down the step-by-step process of creating it from ideation to design First video is up here https://www.youtube.com/watchv=Wpq4PmaKWOY https://www.youtube.com/watchv=Wpq4PmaKWOY"  
[X Link](https://x.com/KanishDigital/status/1848600016614556140)  2024-10-22T05:39Z [----] followers, [---] engagements


"Looks like Diwali Shopping has started 🪔 First half didn't look like it would be the best day ever but by 11pm this was the highest revenue ever A brand started in March and currently at 4.2L/day sales PS - But those first three numbers though🤦♂maybe one purchase would have been better"  
[X Link](https://x.com/KanishDigital/status/1848632339758207335)  2024-10-22T07:47Z [----] followers, [----] engagements


"@Ajain112 Is it because of their value-added services like easy setup tech support fraud detection and other host of features Random guess"  
[X Link](https://x.com/KanishDigital/status/1856008975960977707)  2024-11-11T16:19Z [----] followers, 30.1K engagements


"Launched on August 1st 1st month ❌ Not profitable Revenue - [-------] CAC - [---] 2nd month 🟡Just breakeven Revenue - [-------] CAC - [---] 3rd month 🟡Still breakeven Revenue - [----] [---] CAC - [---] 4th month (current) ✅Profitable Revenue - [-------] (Month not ended yet) CAC - [---] More than these numbers it is also the belief brand showed in our team. Otherwise by month [--] many would have started shopping for a new performance marketing team Many brands that come to us expect to get them to profitability and turn around everything in [--] days for a business that's been struggling for last [--] months Those"  
[X Link](https://x.com/KanishDigital/status/1862083399353016510)  2024-11-28T10:37Z [----] followers, [----] engagements


"@casual_creators They work but not the same way they used to the novelty has faded away Also saying one creative style is the culprit usually means they are selling something "shiny object" to brands"  
[X Link](https://x.com/KanishDigital/status/1862769401264509076)  2024-11-30T08:03Z [----] followers, [--] engagements


"Scaling to [--] Lakh per day profitably just from ads"  
[X Link](https://x.com/KanishDigital/status/1863433164087009336)  2024-12-02T04:01Z [----] followers, [----] engagements


"If your product has a wide TAM in tier-2 and [--] then [--] must follow are 1/ Founder ads that are at least [---] seconds long 2/ Same person appearing again and again in the ad 3/ No reel based fast edits or cuts just smooth one pace video This builds trust to insane levels among these audience"  
[X Link](https://x.com/KanishDigital/status/1864274161968857395)  2024-12-04T11:42Z [----] followers, [----] engagements


"Good video on unit economics While unit economics are important business can still be at a loss while being profitable on unit economics Brands also have to understand the overall picture of business profitablity We have this calculator created to understand in total what gets to true business profitability Raw Video from my presentation @ Amazon Smbhav [----] https://t.co/0iJ1fRV7Ru Raw Video from my presentation @ Amazon Smbhav [----] https://t.co/0iJ1fRV7Ru"  
[X Link](https://x.com/KanishDigital/status/1866115986614521864)  2024-12-09T13:41Z [----] followers, [----] engagements


"20 L crossed in first [--] days of the month ROAS - [----] ✅"  
[X Link](https://x.com/KanishDigital/status/1866688868373991789)  2024-12-11T03:38Z [----] followers, [----] engagements


"Crossed 1000+ purchases today after launching the holiday sale campaign🚀🚀 Looking to double it and end at 2000+ purchases today🎯"  
[X Link](https://x.com/KanishDigital/status/1869631620053151775)  2024-12-19T06:31Z [----] followers, [----] engagements


"Done and dusted target achieved Crossed 2000+ purchases in a single day ✅Every purchase profitable ✅Breakeven ROAS [--] achieved 5+ Crossed 1000+ purchases today after launching the holiday sale campaign🚀🚀 Looking to double it and end at 2000+ purchases today🎯 https://t.co/W6YgejQTX9 Crossed 1000+ purchases today after launching the holiday sale campaign🚀🚀 Looking to double it and end at 2000+ purchases today🎯 https://t.co/W6YgejQTX9"  
[X Link](https://x.com/KanishDigital/status/1869686190401876067)  2024-12-19T10:08Z [----] followers, [----] engagements


"My friend shops a lot from D2C brands couple of months back had shared with him this coupon code trick Always try "(Brandname)10" or "(Brandname)20" or "Get10" as coupon codes (Works 6/10 times) He recently said he has saved 1000's of using this trick"  
[X Link](https://x.com/anyuser/status/1870299444983541824)  2024-12-21T02:45Z [----] followers, [----] engagements


"One of the (if not The) best resource to learn about advanced Google ads Some of the tricks shared here I have never seen anyone else share it"  
[X Link](https://x.com/KanishDigital/status/1870707776634146977)  2024-12-22T05:47Z [----] followers, [---] engagements


"1.5 Crore+ Ad spend last quarter @ [----] ROAS This quarter the aim is to double ad spend @ 4+ ROAS game on"  
[X Link](https://x.com/KanishDigital/status/1874386049033699700)  2025-01-01T09:23Z [----] followers, [----] engagements


"Cash on Delivery & RTO's"  
[X Link](https://x.com/KanishDigital/status/1875131954351456257)  2025-01-03T10:47Z [----] followers, [----] engagements


"Looks like salary aagayi"  
[X Link](https://x.com/KanishDigital/status/1876125243611455488)  2025-01-06T04:34Z [----] followers, [----] engagements


"To find more competitors in your space you can always Google site:myshopify(.)com Top Product category It shows a list of Shopify stores in this category PS - The brackets are not there after Shopify"  
[X Link](https://x.com/KanishDigital/status/1877633379027337585)  2025-01-10T08:27Z [----] followers, [----] engagements


"Couple of months back had the first meeting with Unilevers internal brand team for performance marketing for one of their subsidiary brand Last week again had another call with one of their another brand under their portfolio for marketing Final preparations are going on and will start soon"  
[X Link](https://x.com/anyuser/status/1879432318332313624)  2025-01-15T07:35Z [----] followers, [----] engagements


"For [--] to [--] founders in ecom there is always a question "How much should I spend per day" My answer always is start with worst "What is the budget you are comfortable wasting per day (you will learn ofc) PS - I do understand founders should be optimistic but reality is different when founder is bootstrapped and using their own funds"  
[X Link](https://x.com/KanishDigital/status/1881566391897055676)  2025-01-21T04:56Z [----] followers, [----] engagements


"When a good offer just hits 🎯 This one right outta park 🏌"  
[X Link](https://x.com/KanishDigital/status/1883014684959510745)  2025-01-25T04:51Z [----] followers, [---] engagements


"After selling sandals for 2500+ to both men and women purely with ads with no discounts here are [--] learnings on ecommerce marketing that we refer back to again and again 1/ What you talk about How you talk about We first justified higher price with better fabric insole. but overtime this ad angle plateaued. Then shifted to design based messaging and scaling has been much smoother ever since Design is something people inherently value more as it has both appeal + bragging rightswhile fabric just gives them comfort with no bragging rights 2/ Men and women convert to different styles of creative"  
[X Link](https://x.com/KanishDigital/status/1883778216562757841)  2025-01-27T07:25Z [----] followers, 23.6K engagements


"If I were starting an ecommerce brand with no experience running Meta ads and a stage where most agencies are out of reach here is what I would do For going from [--] to 1L per month watch a quick 30-minute crash course on Meta on the technicals of launching the ad Launch it and get data from Meta ads and ChatGPTfor analysis is pretty much all you need to figure out anything on whats working For instance you see the breakdown data and observe Meta is highly indexing on the [--] to [--] age range but with no purchase Then put this exact prompt into ChatGPT while giving in the context of the ad"  
[X Link](https://x.com/KanishDigital/status/1886091207518158858)  2025-02-02T16:36Z [----] followers, [---] engagements


"Mass sells product Premium sells experience Luxury sells identity"  
[X Link](https://x.com/KanishDigital/status/1891434793071477023)  2025-02-17T10:29Z [----] followers, [----] engagements


"If you're starting an ecommerce brand then considering your ROAS to be between [---] to [--] be it in any category is a good estimation to build your margins around"  
[X Link](https://x.com/KanishDigital/status/1892124462864126076)  2025-02-19T08:10Z [----] followers, [----] engagements


"Nearing 50L in sales in just [--] days of launching the brand all through profitable ✅ Solid product x Solid marketing"  
[X Link](https://x.com/KanishDigital/status/1894250977362153943)  2025-02-25T05:00Z [----] followers, [----] engagements


"Here is how we are using it ✅Creative team 1/ Research Here we input all the details about the brand and any other details we have and then ask a bunch of questions to understand What kind of audience we can target What kind of creatives we can make Ways to position a particular product This is a tool so final say is always an expert on this skill only 2/ Custom GPTs for product/brand You can create a custom GPT for your own brand and input all the product and brand files into it then use it a lot for brainstorming. Into it you can also include ad scripts and then brainstorm further 3/"  
[X Link](https://x.com/KanishDigital/status/1905545099859153166)  2025-03-28T08:58Z [----] followers, [----] engagements


"Solid pointers Ask your Blinkit POC to share catalog and audience access to run real-time inventory based catalog ads in specific locations we have seen good results from them When running location-based ads on Meta on ad creatives keep messaging around ✅Time-sensitiveness Get in [--] minutes ✅Call out the location Hey Koramangala fresh guavas landed ✅Micro-Moment Intent Matching You forgot toothpaste again didnt you How can Brands win on Q-com Every consumer brand founder/executive today is thinking about Quick Commerce. The growth is undeniable. The buzz is real. But very few brands are"  
[X Link](https://x.com/KanishDigital/status/1909168016144711934)  2025-04-07T08:55Z [----] followers, [----] engagements


"After brands cross 5L in ad budget we recommend them to start looking at Google ads but there is a behaviour to evaluate and analyze Google same as Meta and hence most brands shut off Google within a month of starting it We have had accounts spend 6-figures+ per day on Google as much as on Meta and drive more top of the funnel awareness improving the blended ROI There are some points of difference to understand when working on Google ads 1/ Intent and behaviour Google is search intent which makes it a pull platform customers are actively searching for solution Meta is social intent its a push"  
[X Link](https://x.com/KanishDigital/status/1909468376927511014)  2025-04-08T04:48Z [----] followers, [----] engagements


"Apart from good product the secret sauce of brands that hit [--] lakh per month in under [--] days launch is that the founder from day [--] is also thinking about "How do I get organic traffic" Organic flywheel builds slow but really potent to influence buyers"  
[X Link](https://x.com/KanishDigital/status/1911003782634520843)  2025-04-12T10:29Z [----] followers, [----] engagements


"@kawal279 Puma growth in last few years has slowed down the upside isn't left much But with a new brand the upside is much higher with multiple double (possibly triple) digit growth ahead the value generation is much higher"  
[X Link](https://x.com/KanishDigital/status/1913506749518348521)  2025-04-19T08:15Z [----] followers, [----] engagements


"🚨WhatsApp placement directly launched in the ads manager"  
[X Link](https://x.com/KanishDigital/status/1914886698011333112)  2025-04-23T03:39Z [----] followers, [---] engagements


"Every brand should have at least one creator whom they use repeatedly in ads which helps build trust It can be a founder too just that have one We have noticed people start to trust you more as they see you across their feed and comments that say (paraphrased) "I am seeing you everywhere and that got me to buy" Familiarity + repetition = trust Make sure they see you often"  
[X Link](https://x.com/KanishDigital/status/1918562921589657614)  2025-05-03T07:07Z [----] followers, [----] engagements


"Here is an idea to differentiate your ads - Ceate a mascot for your brand - Use the mascots image with Kling AI to add motion and tell stories - Now create a Instagram profile - Start telling stories of your mascot - You can also use it in ads An intern should be able to figure out the work flow in a day's time fun little experiment w/gpt -create on brand mascots prompt: "generate a photorealistic mascot for this brand in a white studio background" 🐦 https://t.co/BtYqFSE8b9 fun little experiment w/gpt -create on brand mascots prompt: "generate a photorealistic mascot for this brand in a"  
[X Link](https://x.com/KanishDigital/status/1921528319109120022)  2025-05-11T11:30Z [----] followers, [----] engagements


"You dont need fancy CRO until youre doing 30L+/month Just fix your product page Here are [--] no-BS tweaks that move the needle conversion rate 👇"  
[X Link](https://x.com/KanishDigital/status/1925427119506825610)  2025-05-22T05:42Z [----] followers, [----] engagements


"AG1's branding transition needs to be studied like from almost dropshipping to the most premium positioning This cannot just happen because product improved new stories need be to said new propositions conveyed and this requires strong marketing"  
[X Link](https://x.com/KanishDigital/status/1931525837406507231)  2025-06-08T01:37Z [----] followers, [----] engagements


"For a brand that's doing [----] units per day the number of ads seems to be lower (even if they sell on marketplaces) They must have an amazing success rate with ad creatives Also considering their ASP about 2k that's nearly 50L per day it seems like one of the big success stories of Shark Tank"  
[X Link](https://x.com/KanishDigital/status/1934460816570626404)  2025-06-16T03:59Z [----] followers, [----] engagements


"Just like UPI govt should build UCI - United Checkout Interface for ecommerce stores This will auto-populate checkout data remove COD option for risky customers and reduce friction to buy Conversion rate 🚀🚀"  
[X Link](https://x.com/KanishDigital/status/1935014522340978899)  2025-06-17T16:39Z [----] followers, [----] engagements


"Created & launched [--] ad creatives in first [--] weeks of brand launch You have to win the creative game with volume We have built a system that helps us produce this creative volume from the get-go and we start building on it from day [--] let me know if you are interested to know more about the process will consider a thread if there is enough interest"  
[X Link](https://x.com/anyuser/status/1935222193815757054)  2025-06-18T06:25Z [----] followers, [----] engagements


"Locked in [--] crore in ad spend last month @ [----] ROAS"  
[X Link](https://x.com/KanishDigital/status/1939936758868975808)  2025-07-01T06:39Z [----] followers, [----] engagements


"If you aren't profitable at [----] per day ad budget you won't be at [-----] The economies of scale never kick in like that in reality you just find there are new costs at scaled spend One sure shot advice when starting your ecom journey is to try and be profitable at smaller scale and prove it works until then iterate on product ads website offer and creative Bootstrapped founders who have little access to debt understand this very well"  
[X Link](https://x.com/KanishDigital/status/1941760573320069529)  2025-07-06T07:26Z [----] followers, [----] engagements


"Founder ads just got a new format Aaron has been generous in sharing results too in the comments. try this format We called the top @drinkbrez customer Heres how it went ❤🔥😂 https://t.co/m5lakUl9iI We called the top @drinkbrez customer Heres how it went ❤🔥😂 https://t.co/m5lakUl9iI"  
[X Link](https://x.com/KanishDigital/status/1946045511632621765)  2025-07-18T03:13Z [----] followers, [----] engagements


"Meta ads is truly amazing works for a brand doing [--] orders a day and also for brands doing [------] orders a day - The best distribution tool ever built"  
[X Link](https://x.com/KanishDigital/status/1946406892869242897)  2025-07-19T03:09Z [----] followers, [----] engagements


"Want unlimited ad inspirations on-demand for free [--]. Create an IG account and fill profile details of your ideal customer [--]. Search and engage with top creators in your category [--]. Search for hashtags and engage with posts and reels in your category [--]. Train your for you and feed to show more content like this [--]. Unlimited supply of ad inspirations You can take it step further and create per product or per category based also Thank you"  
[X Link](https://x.com/KanishDigital/status/1948232422740430934)  2025-07-24T04:03Z [----] followers, [----] engagements


"Setting up ads on Blinkit today"  
[X Link](https://x.com/KanishDigital/status/1952674944422465794)  2025-08-05T10:16Z [----] followers, [----] engagements


"Exactly [--] months after the first client in personal-care we have now worked with [--] brands from early stage to 1Cr+ MRR Here is what we have learned about scaling On Creatives [--] Purity Buzzwords Everyone claims contains niacinamide. Few brands talk about: % concentration Purity level Source of ingredient These matters more when the product looks identical to others say yours is pure [--] FOMO Results Hype: [--] must-have emotions At any given time your ad account must have: FOMO = Sold out last weekend. Back in stock. Results = See visible changes in [--] days heres the proof. Hype = 1000+ women"  
[X Link](https://x.com/KanishDigital/status/1955858674427289719)  2025-08-14T05:07Z [----] followers, [----] engagements


"Video production is a moat for ecommerce brands Apart from product constantly invest more resources into making better videos Hire consultants find early talent as this all compounds The same product can feel premium or cheap purely because of video [--] months are left in this year obsess over every last detail of the video and improve it From intro to sound to script to pacing to outro The best brands treat video production like their second product line" that needs to be made better every month"  
[X Link](https://x.com/KanishDigital/status/1963094098757443877)  2025-09-03T04:18Z [----] followers, [---] engagements


"@congratstothe Fantastic customer understanding ✅✅✅"  
[X Link](https://x.com/KanishDigital/status/1963265808487846119)  2025-09-03T15:40Z [----] followers, [----] engagements


"@A_rai22 They are shooting a podcast while going from airport to Bangalore Everything is green screen"  
[X Link](https://x.com/KanishDigital/status/1963266782015168957)  2025-09-03T15:44Z [----] followers, [----] engagements


"Time to revisit your unit economics #gstratecuts"  
[X Link](https://x.com/KanishDigital/status/1963466552902087149)  2025-09-04T04:58Z [----] followers, [----] engagements


"We were stuck at [---] to [---] ROAS for [--] months with an ad account Finally broke the ROAS ceiling and scaled to [---] ROAS [--] shifts in ad creatives that helped improve ROAS ✅ Women Convert Better Based on Identity These creatives speak to the identity of audience of a specific segment like people who think of themselves as travel freaks foodie. Hook - "If you are a foodie like me" Placing the product as part of their identity connects better ✅ Oddly satisfying and uncomfortable statics We lacked in statics and over reliant on videos. To solve this we started making statics that actually stood out"  
[X Link](https://x.com/KanishDigital/status/1966732071067320470)  2025-09-13T05:14Z [----] followers, [----] engagements


"2L spend at [----] done before starting the day Perks of launching sale campaigns in midnight"  
[X Link](https://x.com/KanishDigital/status/1968876450402156889)  2025-09-19T03:15Z [----] followers, [---] engagements


"One simple way to reduce CPM's is through - Format Fusion Every video has two parts [--]. Messaging - What you want to say [--]. Format - How do you want to say (delivery) Now everyone thinks of messaging; few work on format The idea is to combine your ideal audience's native feed format with your product messaging Example Product - Protein bars Now most protein bar brands create the same old UGC videos with hooks like "This is the best protein bar" "Are you looking for a natural protein bar". They do work but your videos become similar to every other brand The trick is Create a protein bar recipe"  
[X Link](https://x.com/KanishDigital/status/1971232598585221222)  2025-09-25T15:17Z [----] followers, [----] engagements


"Very nice idea Run ads for customers Run ads for creators also @_kaushalshah Run an Ad in Insta to hire influencers and mention the budget we tried it and got probably 200-300 leads by spending around Rs.500 @_kaushalshah Run an Ad in Insta to hire influencers and mention the budget we tried it and got probably 200-300 leads by spending around Rs.500"  
[X Link](https://x.com/KanishDigital/status/1975115710096646497)  2025-10-06T08:27Z [----] followers, [----] engagements


"This is officially from Meta Less Creative Iterations More Ad Concepts Example Instead of same protein ad new color now test different reasons to buy protein: Better recovery (gym-goer POV) Better focus (student POV) Better energy (working parent POV) When you have diverse ad concepts Metas algo learns audience preference faster (which narrative resonates) giving you wider audience discovery and cheaper CPMs. Instead of [--] lookalikes of one ad you need [--] distinct concepts with [--] variants each (language format thumbnail). 💯 which is why we're rolling out a new reporting feature to allow you"  
[X Link](https://x.com/KanishDigital/status/1975768110725464085)  2025-10-08T03:40Z [----] followers, [----] engagements


"As brands start acquiring more customers from Tier [--] and beyond all the video editing best practices are rewritten. People here dont buy fast. They dont trust fast. Most of this audience are first-time shoppers and skeptic as they have heard or seen someone being scammed online only using reviews is hard to build trust [--] interesting observations on how to rewrite your video editing styles for these customers 1/ Long ads Founder ads are a must but not those [--] second ads. Minimum [---] second ad that covers details about product whom is it for When to buy When to use Its hard to fake in longer"  
[X Link](https://x.com/KanishDigital/status/1975783713943245274)  2025-10-08T04:42Z [----] followers, [----] engagements


"Now make a reaction video ad with the main ad as the video for reaction Meta ad tip - Make a video ad with a chat screenshot talking about the problem and see your hook rate Meta ad tip - Make a video ad with a chat screenshot talking about the problem and see your hook rate"  
[X Link](https://x.com/KanishDigital/status/1976261422255415719)  2025-10-09T12:20Z [----] followers, [----] engagements


"Is this a new update from Meta They are showing the ratings near the page name This is not a website review instead the review they collect from purchasers with a form they receive in about [--] days after purchase"  
[X Link](https://x.com/KanishDigital/status/1976509808334516263)  2025-10-10T04:47Z [----] followers, [----] engagements


"Spending 1L per month in ad account or 3L per day our creative testing framework doesn't change much Try an ABO with multiple ad sets grouped by concept - Test for [--] to [--] weeks Is it able to get most spend to winners Great continue If not try same setup but with CBO If both don't work Fix your creatives not your creative setup Creative testing setup doesn't really make a difference it's not science You should instead dedicate more time to making new creatives"  
[X Link](https://x.com/KanishDigital/status/1978317660296241378)  2025-10-15T04:31Z [----] followers, [----] engagements


"@devaiahPB Hence brands first establish luxury via other segments and perfume become an LTV play for them to capture more share of wallet from those existing customers"  
[X Link](https://x.com/anyuser/status/1978453259946791361)  2025-10-15T13:29Z [----] followers, 11.4K engagements


"Get good image reference put into ChatGPT for ad angles put into Claude for ad copy generate image prompt with ChatGPT put prompt into Gemini generate and repeat The exact thing we have done for a brand over with their newly launched product and the sales are quickly comparable to their best-sellers in about [--] weeks of launch Run more ads"  
[X Link](https://x.com/anyuser/status/1979745542314906025)  2025-10-19T03:04Z [----] followers, [----] engagements


"HRX is the most well-known celeb brand in India which also crossed [----] crores last year and one main thing to learn from them is How they have crossed the chasm of being celeb-known to brand-alone standing on its legs Few things I think they did right ✅Solved for distribution early with partnership on Myntra. Parnterend with experienced folks early in the journey ✅Had a brand-led communication and not celeb-led What is different in this product This brand is by XYZ and you should try it and the biggest ✅Made it at accessible price points"  
[X Link](https://x.com/KanishDigital/status/1980972655043055852)  2025-10-22T12:21Z [----] followers, [----] engagements


"Was talking to a apparel brand founder the other day his numbers were Revenue of 35L per month with a ROAS OF 3X His concern was As I increase the ad budget my ROAS starts to tank and becomes unprofitable With scale ROAS does dip but entirely falling of a cliff says something isnt right Now they had [--] to [--] workhorse ads in their ad account getting the most ROI and spend So the natural inclination of the brand was to scale produce more of such assets Heres where it doesnt go as planned Creating more of the same creatives pushes the algorithm into a eco-chamber trying to find just similar"  
[X Link](https://x.com/anyuser/status/1984598879078121812)  2025-11-01T12:30Z [----] followers, [----] engagements


"3 founder style ads that should be tested at least once in ad account [--]. Problem x solution Hook: Call out a specific pain you personally faced and what existing products got wrong. Payoff: The product was born out of necessity not opportunism [--]. The "I Didnt Plan to Start a Business" Ad Hook: I never meant to start a brand. I just made this for my family/friends. Payoff: Social proof + emotional pull + humble founder story. [--]. Nerd Out on the Details (Product Redesign Format) Hook: Break down exactly whats wrong with most products in your category Payoff: Show how you obsessively fixed each"  
[X Link](https://x.com/KanishDigital/status/1984905318095114596)  2025-11-02T08:48Z [----] followers, [----] engagements


"This should convince you to invest in YouTube ads went under the radar in recent earnings call YouTube revenue is now bigger by Google Display Network revenue If you are spending around 3L to 4L per day on Meta then YouTube can be a good unlock for a very different audience This might not give same ROAS on Meta in first few months but it lifts performance overall and gives you a very different exposure of audience Also note that the time you start running YouTube you will see more lift on Amazon than on the website YouTube revenue surpassed Google Network revenue by nearly $3BN in Q3 [----] --"  
[X Link](https://x.com/anyuser/status/1985211837734957552)  2025-11-03T05:06Z [----] followers, [----] engagements


"Stop disabling COD when youre early-stage and starting your e-commerce business Your job as a founder right now is to learn not optimise You want to have as many customer interactions as possible Treat COD failure/RTO as an opportunity to strengthen your backend systems to make it RTO-proof Disabling COD is just kicking the can down the road; it will solve the symptom but never address the cause Only prepaid is too much risk for customer to trust early stage brand with an under-optimised (early stages pdp is bad) product page. too much risk for customer As an entrepreneur reduce the friction"  
[X Link](https://x.com/KanishDigital/status/1987017989107941522)  2025-11-08T04:43Z [----] followers, [----] engagements


"Had a [--] hour call with a brand (does about [---] crore per month) and a major part of the discussion was what are the next set of hires for [--] crore per month target The longest time spent on - Video editor They have become the dark horse of scaling that no one talks about but they hold the keys to your brand's success A good video editor will cost you 1.5x that what you generally plan for but a good one is worth even 2x that We have also started to think about incentivising a performance pay for video editors based on results. to align incentives even better I recommend that most brands hire an"  
[X Link](https://x.com/KanishDigital/status/1987033843484832166)  2025-11-08T05:46Z [----] followers, 10.2K engagements


"When running offers ads this copy works pretty well "Was before price now at current price Only valid for Number of days 10000+ products sold (replace with actual number)"  
[X Link](https://x.com/KanishDigital/status/1987059009086685413)  2025-11-08T07:26Z [----] followers, [---] engagements


"@basbhaimomo 1/10000 Still lower than the reality of Rohit Sharma losing [--] tosses in a row 1/16348"  
[X Link](https://x.com/KanishDigital/status/1987198924952904182)  2025-11-08T16:41Z [----] followers, [----] engagements


"Will cross the 10L per day mark today. might well beat the ATH"  
[X Link](https://x.com/KanishDigital/status/1987565417624432761)  2025-11-09T16:58Z [----] followers, [----] engagements


"Update - Crossed 10L yesterday for the brand at 5.2+ ROAS Will cross the 10L per day mark today. might well beat the ATH https://t.co/8ySRBL7oik Will cross the 10L per day mark today. might well beat the ATH https://t.co/8ySRBL7oik"  
[X Link](https://x.com/anyuser/status/1987762645907181909)  2025-11-10T06:02Z [----] followers, [----] engagements


"After a point when revenue is flat the simplest advice to grow further is to create more ads Best brands know this it's a simple advice that many dismiss it and look for a complex magical solution It's simple not easy Your product is proven so creating more diverse distinct content is the way forward to break the barrier At first new ads will flop it will feel like nothing is working and most give up here But if you stay at it and keep on improving and taking feedback with each batch of ad creative it clicks eventually"  
[X Link](https://x.com/KanishDigital/status/1987801401054179470)  2025-11-10T08:36Z [----] followers, [---] engagements


"First 1L per day for a sneaker brand at 4.2+ ROAS AOV - [----] Biggest needle mover ✅AI image creatives which our creative team developed ✅Taking the existing footage and adding a new spin with video editing to it Now onto making 1L per day the standard"  
[X Link](https://x.com/anyuser/status/1988485156399972680)  2025-11-12T05:53Z [----] followers, [----] engagements


"One ad can change your business Super early-stage brand Went from [--] - [--] orders per day in last [--] days A solid video ad worked and we are scaling"  
[X Link](https://x.com/KanishDigital/status/1989560743788786164)  2025-11-15T05:07Z [----] followers, [---] engagements


"Consumers will accept Late delivery Additional shipping charge also if top 3-5 priorities are taken care Immense undeniable social proof Clear detailed product demonstration Authority figure behind the product Unique mechanism of product Understanding this priorities and feature-deal breakers can help refocus ads on fewer things but ones that really matter"  
[X Link](https://x.com/KanishDigital/status/1989593207739473923)  2025-11-15T07:16Z [----] followers, [---] engagements

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