#  @Cody_Wittick Cody Wittick Cody Wittick posts on X about influencer, brand, meta, acquisition the most. They currently have [------] followers and [---] posts still getting attention that total [---] engagements in the last [--] hours. ### Engagements: [---] [#](/creator/twitter::1319591881/interactions)  - [--] Week [-----] -68% - [--] Month [------] +1,198% - [--] Months [------] -23% - [--] Year [-------] +29% ### Mentions: [--] [#](/creator/twitter::1319591881/posts_active)  - [--] Months [--] -39% - [--] Year [--] -65% ### Followers: [------] [#](/creator/twitter::1319591881/followers)  - [--] Week [------] +0.21% - [--] Month [------] +0.49% - [--] Months [------] +2.60% - [--] Year [------] +5.20% ### CreatorRank: [---------] [#](/creator/twitter::1319591881/influencer_rank)  ### Social Influence **Social category influence** [technology brands](/list/technology-brands) 21% [finance](/list/finance) 21% [social networks](/list/social-networks) 12% [celebrities](/list/celebrities) 5% [stocks](/list/stocks) 4% [ncaa football](/list/ncaa-football) 1% [fashion brands](/list/fashion-brands) 1% [musicians](/list/musicians) 1% **Social topic influence** [influencer](/topic/influencer) 19%, [brand](/topic/brand) 13%, [meta](/topic/meta) 8%, [acquisition](/topic/acquisition) 6%, [tiktok](/topic/tiktok) 6%, [ads](/topic/ads) 5%, [if you](/topic/if-you) 4%, [$100m](/topic/$100m) 3%, [kardashian](/topic/kardashian) 3%, [facebook](/topic/facebook) 3% **Top accounts mentioned or mentioned by** [@kynshipco](/creator/undefined) [@codywittick](/creator/undefined) [@bombas](/creator/undefined) [@eightsleep](/creator/undefined) [@seanfrank](/creator/undefined) [@athleticgreens](/creator/undefined) [@seedhealth](/creator/undefined) [@sharkninja](/creator/undefined) [@jordanhaswings](/creator/undefined) [@andrewjfaris](/creator/undefined) [@garrettlouisrod](/creator/undefined) [@gold_tesla](/creator/undefined) [@colindougherty](/creator/undefined) **Top assets mentioned** [Shopify Inc (SHOP)](/topic/$shop) [Alphabet Inc Class A (GOOGL)](/topic/$googl) ### Top Social Posts Top posts by engagements in the last [--] hours "A (good) poker player knows the outcome of their decision doesnt affect its quality. DTC marketers need to know the same. You can have a solid process with the right bids and cost controls but still see a 40% performance drop from Monday to Tuesday. That doesn't mean Meta is broken or your strategy is wrong. https://twitter.com/i/web/status/2022314965839782059 https://twitter.com/i/web/status/2022314965839782059" [X Link](https://x.com/Cody_Wittick/status/2022314965839782059) 2026-02-13T14:20Z 12.5K followers, [---] engagements "Save this thread and come back to it in July. Because it gives you the [--] things every DTC brand must do to get a head start on BFCM (and grow more profitably in November):" [X Link](https://x.com/Cody_Wittick/status/2022397243681378689) 2026-02-13T19:47Z 12.5K followers, [---] engagements "2. Test your retention creative. Most brands only think about creative in terms of new customer acquisition. But creative that converts a cold audience is different from creative that brings back a past customer" [X Link](https://x.com/Cody_Wittick/status/2022398011792646230) 2026-02-13T19:50Z 12.5K followers, [--] engagements "100% of our ad accounts including Purdy & Figg ($70M brand with 40% YoY revenue growth) run on cost controls. Give us 4:11 and well explain each type and when to use them:" [X Link](https://x.com/Cody_Wittick/status/2018759986415816935) 2026-02-03T18:54Z 12.5K followers, [----] engagements "5 LTV mistakes brands make while convincing themselves they're profitable (spoiler: they're not)" [X Link](https://x.com/Cody_Wittick/status/2019755077305512052) 2026-02-06T12:48Z 12.5K followers, [---] engagements "We helped a $50M+ DTC brand increase BFCM revenue 40% YoY from [----]. Not because of a new creative format or different account structure. But because we started preparing in January [----]. Here's what you can do in Q1'25 to make BFCM [----] your best 🧵" [X Link](https://x.com/Cody_Wittick/status/2020946903249322055) 2026-02-09T19:44Z 12.5K followers, [---] engagements "Q1 is about understanding where you actually stand. Not a glance at your Shopify dashboard but a true* audit. Because" [X Link](https://x.com/Cody_Wittick/status/2020946948564582563) 2026-02-09T19:44Z 12.5K followers, [--] engagements "The brands that won didn't fight rising acquisition costs with better acquisition tactics. They simply built businesses that weren't entirely dependent on acquiring strangers. And that work started way before BFCM weekend. So three things you need to do in Q1" [X Link](https://x.com/Cody_Wittick/status/2020946974871293974) 2026-02-09T19:44Z 12.5K followers, [--] engagements "2. Run a cohort analysis on your LTV. Not blended LTV (that's almost useless). Look at LTV by acquisition channel product and time of year. You need to know which customers are actually valuable and which ones are one and done" [X Link](https://x.com/Cody_Wittick/status/2020947181142704471) 2026-02-09T19:45Z 12.5K followers, [--] engagements "3. Audit your post-purchase experience. Go buy something from your own store. See what emails you get what the unboxing experience is like and how long it takes before anyone asks you to come back. Most brands are shocked at how bad this is" [X Link](https://x.com/Cody_Wittick/status/2020947220355600702) 2026-02-09T19:45Z 12.5K followers, [--] engagements "Point is anyone can help you grow when the market is popping off. The difference shows up when acquisition gets more expensive (like this past year). Its a great indicator for finding out who actually knows what they're doing" [X Link](https://x.com/Cody_Wittick/status/2020947283593003459) 2026-02-09T19:45Z 12.5K followers, [--] engagements "DTC brands: What you do from April - June this year will dictate how your BFCM goes. Here's how we're prepping our brands (for my 11th year in DTC and 11th BFCM):" [X Link](https://x.com/Cody_Wittick/status/2021294728889667917) 2026-02-10T18:46Z 12.5K followers, [---] engagements "Across our clients in BFCM [----] returning customer revenue went up 35% while new customer revenue only went up 20%. That 15-point gap didn't happen by accident. It happened in part because of the work we did in Q2 of last year. Three things you need to focus on from April through June. https://twitter.com/i/web/status/2021295624390410355 https://twitter.com/i/web/status/2021295624390410355" [X Link](https://x.com/Cody_Wittick/status/2021295624390410355) 2026-02-10T18:50Z 12.5K followers, [--] engagements "Every two weeks we distill what were seeing into a creative report for our clients so theyre not guessing why [--] ads are working and [--] arent. Sharing exactly what we track here. Use it for yourself:" [X Link](https://x.com/Cody_Wittick/status/2022028553743962285) 2026-02-12T19:22Z 12.5K followers, [---] engagements "4. Website URL (offer) Ads dont convert in isolation. The message in the creative has to survive the handoff to the landing page. When performance breaks here its usually because the offer doesnt reinforce the promise" [X Link](https://x.com/Cody_Wittick/status/2022028759839502700) 2026-02-12T19:23Z 12.5K followers, [--] engagements "5. Screenshot / GIF This is the first-glance test. No captions or context just the ad as it appears in-feed. If it isnt immediately clear who this is for and whats being sold the creative is relying on patience that doesnt exist" [X Link](https://x.com/Cody_Wittick/status/2022028793599447311) 2026-02-12T19:23Z 12.5K followers, [--] engagements "Q3 is where you start putting it all into practice. You've got the data from Q1 you've built the infrastructure in Q2 now you activate and test. [--] things you need to focus on from July through September:" [X Link](https://x.com/Cody_Wittick/status/2022397907698356377) 2026-02-13T19:50Z 12.5K followers, [--] engagements "Q3 is when you figure out what resonates with your existing audience. Test different angles different offers different formats. By the time Q4 hits you already know what works" [X Link](https://x.com/Cody_Wittick/status/2022398141635731949) 2026-02-13T19:51Z 12.5K followers, [--] engagements "This post is a major flop. A cheap attempt to trick her audience into buying a product she clearly has little interest in. We never have this problem because our strategy is all about building real relationships with real people who love our clients products" [X Link](https://x.com/Cody_Wittick/status/1537937002791809024) 2022-06-17T23:15Z 12.5K followers, [---] engagements "A lot of brands are crushing it on TikTok with influencer marketing right now. Heres what theyre doing and how your brand can start crushing it today:" [X Link](https://x.com/Cody_Wittick/status/1540019905524682752) 2022-06-23T17:12Z 12.5K followers, [---] engagements "Lazy Influencer Marketing isnt just unprofitable it can actually turn an audience against you. Avoid these mistakes made by an influencer worth $70 million for your next Influencer Marketing campaign:" [X Link](https://x.com/Cody_Wittick/status/1540469213088739328) 2022-06-24T22:57Z 12.5K followers, [---] engagements "Steal the strategy I used to get LeBron James as an influencer for a brand without paying a cent:" [X Link](https://x.com/Cody_Wittick/status/1543006793529315328) 2022-07-01T23:01Z 12.5K followers, [---] engagements "Kynship has generated almost $100M for our clients using simple videos from regular people. Here are [--] unique ways to use a DTC brands most potent tool IGC:" [X Link](https://x.com/Cody_Wittick/status/1546984126653206529) 2022-07-12T22:25Z 12.5K followers, [---] engagements "Do NOT start an influencer marketing program for your DTC brand before you read this:" [X Link](https://x.com/Cody_Wittick/status/1549401951791726594) 2022-07-19T14:33Z 12.5K followers, [---] engagements "In theory you figure it out first and execute it second. In practice you figure it out second and execute it first" [X Link](https://x.com/Cody_Wittick/status/1550504692316344320) 2022-07-22T15:35Z 12.5K followers, [---] engagements "TikTok will generate $12 billion from ads alone this year & its expected to generate $24B by [----] "But TikTok is waste of time"" [X Link](https://x.com/Cody_Wittick/status/1550542441026990080) 2022-07-22T18:05Z 12.5K followers, [---] engagements "Old influencer marketing: paying for posts in 1:1 transactions. New influencer marketing: hiring them on your marketing team Here are the brands doing it and the steps to follow:" [X Link](https://x.com/Cody_Wittick/status/1550633798986911744) 2022-07-23T00:08Z 12.5K followers, [---] engagements "If my agency was in charge of Influencer Marketing for @BOMBAS - this is exactly what wed do. Steal these principles for your brand today:" [X Link](https://x.com/Cody_Wittick/status/1557875247633707008) 2022-08-11T23:42Z 12.5K followers, [---] engagements "As advertising costs shipping costs and labor costs go up This is the main way that were able to scale DTC brands for pennies on the dollar. Here are [--] tips for cutting costs for your brand in this recession:" [X Link](https://x.com/Cody_Wittick/status/1560760331416133632) 2022-08-19T22:47Z 12.5K followers, [---] engagements "Kim Kardashian + Beyond Meat Billion-dollar influencer + billion-dollar brand And they still created the worst influencer marketing campaign of all time:" [X Link](https://x.com/Cody_Wittick/status/1563269219310964738) 2022-08-26T20:56Z 12.5K followers, [----] engagements "Celebrating [--] years of marriage 🎉" [X Link](https://x.com/Cody_Wittick/status/1565788033126846464) 2022-09-02T19:45Z 12.5K followers, [--] engagements "Your A to Z influencer marketing formula. This is a free mini-course on your timeline. Take [--] minutes to read this so you can follow step-by-step:" [X Link](https://x.com/Cody_Wittick/status/1567972781840814080) 2022-09-08T20:26Z 12.5K followers, [---] engagements "200+ UGC assets Top-performing ads 30% cheaper CPAs on Facebook ALL done for you. For $0. Heres how:" [X Link](https://x.com/Cody_Wittick/status/1570529760597676034) 2022-09-15T21:47Z 12.5K followers, [---] engagements "Heres another case of a billion-dollar company doing sub-par marketing. Instacart X Lizzo Heres what went wrong:" [X Link](https://x.com/Cody_Wittick/status/1573402443697848321) 2022-09-23T20:02Z 12.5K followers, [---] engagements "If I were in charge of influencer marketing at @eightsleep this is exactly what Id do. A completely custom strategy that Im revealing to the public. Click this tweet and learn:" [X Link](https://x.com/Cody_Wittick/status/1578007731037999106) 2022-10-06T13:02Z 12.5K followers, [---] engagements "Altoids has been selling $100M in mints every year since [----]. Theyre also investing exactly $0 into Facebook/TikTok ads revealing a massive opportunity to completely take over the mint market. If I were them this is how Id do it:" [X Link](https://x.com/anyuser/status/1579939456211374081) 2022-10-11T20:58Z 12.5K followers, [---] engagements "The easiest way to lose millions as a marketer Using strategies for the wrong revenue tier. From 1M to 20M+ here are the exact things you need to focus on:" [X Link](https://x.com/Cody_Wittick/status/1581059398180384768) 2022-10-14T23:08Z 12.5K followers, [---] engagements "The movie Smile was an absolute masterclass in marketing. On a $17M budget they brought in $140M in a little over two weeks. Here are [--] things that their marketing team nailed to make this one of the most talked-about movies of the year:" [X Link](https://x.com/Cody_Wittick/status/1583580187564077056) 2022-10-21T22:05Z 12.5K followers, [---] engagements "Working with macro-influencers can either be the best move you ever make Or it can cost you everything. Heres a quick rundown of how to properly vet talent and negotiate so it doesnt end badly for your DTC brand" [X Link](https://x.com/Cody_Wittick/status/1593724985578618880) 2022-11-18T21:57Z 12.5K followers, [---] engagements "In [----] being ahead of the game in Facebook ads you made millions. Fast forward to [----] there is a gold rush happening in influencer marketing. Heres how you can take advantage of it and get the same result 👇" [X Link](https://x.com/Cody_Wittick/status/1603897587651600384) 2022-12-16T23:39Z 12.5K followers, 59.5K engagements "This is how influencers set their own rates" [X Link](https://x.com/Cody_Wittick/status/1605987294338781184) 2022-12-22T18:03Z 12.5K followers, 124.9K engagements "Hey guys can we stop all the ChatGPT posts please Thanks" [X Link](https://x.com/Cody_Wittick/status/1611385350202576896) 2023-01-06T15:33Z 12.5K followers, 40.1K engagements "Ill admit it. I was wrong. ChatGPT is NOT overrated. It will supercharge your influencer marketing. Here are TWO ways that save you time & money 🧵(prompts included + a strategy to copy)" [X Link](https://x.com/Cody_Wittick/status/1614035359842861056) 2023-01-13T23:03Z 12.5K followers, 378.3K engagements "F*** You Pay Me interviewed [-----] Influencers. They named the best and worst brands to work with. This is the glassdoor of influencer marketing. Avoid these mistakes and make influencers fall in love with your brand. 🧵" [X Link](https://x.com/Cody_Wittick/status/1616576353045975053) 2023-01-20T23:20Z 12.5K followers, 50K engagements "Everyone wants to be @seanfrank and a [--] figure brand. No one wants to put the work in. Ridge isn't a "pay a Kardashian to post" strategy. Newsflash: influencer marketing doesn't work like that. Check out the episode here: https://spoti.fi/3jOr1cH https://spoti.fi/3jOr1cH" [X Link](https://x.com/Cody_Wittick/status/1623709201850851328) 2023-02-09T15:43Z 12.5K followers, 21K engagements "Facebook as a brokerage firm. Me: "Find me $2 for my $1." Lowest Cost: "I'll try." Highest Volume: "Do you have more cash" Cost Caps: "Here's your $1 back I couldn't find you $2."" [X Link](https://x.com/Cody_Wittick/status/1635684966620180484) 2023-03-14T16:51Z 12.5K followers, 17.1K engagements "If my agency was in charge of influencer marketing at @athleticgreens this is exactly what wed do. Steal this strategy for your brand today 👉" [X Link](https://x.com/Cody_Wittick/status/1638253014913024000) 2023-03-21T18:55Z 12.5K followers, 89.2K engagements "Exciting announcement 🎉🎉🎉 My wife and I are expecting our first child this summer🐣" [X Link](https://x.com/Cody_Wittick/status/1653453523282202625) 2023-05-02T17:36Z 12.5K followers, 29.2K engagements "This is the strategy that can 2X your ROAS with $0 upfront. The exact step-by-step plan is right here. If it worked for us it'll work for you too" [X Link](https://x.com/Cody_Wittick/status/1659298362548686848) 2023-05-18T20:42Z 12.5K followers, 57K engagements "This is getting out of hand" [X Link](https://x.com/Cody_Wittick/status/1671993558537216001) 2023-06-22T21:28Z 12.5K followers, 24.9K engagements "I'll be a dad next month. What's your best piece of advice for me" [X Link](https://x.com/Cody_Wittick/status/1674085749459767297) 2023-06-28T16:02Z 12.5K followers, 58.3K engagements "✅ [--] year anniversary ✅ Wedding wine ✅ First parents night out Life is good" [X Link](https://x.com/Cody_Wittick/status/1698006613632942311) 2023-09-02T16:14Z 12.5K followers, [----] engagements "Seed Health generated $100M+ dollars in revenue through influencers and 5Xd their return on investment in the channel. And I spoke to the woman behind the program. Here are [--] influencer marketing lessons every marketer should understand: 1) The metric that Lily Comba and her team were assessed on wasnt impressions or likesit was CPA (cost per acquisition). Generally she was looking to achieve a CPA lower than $100. This is incredibly dependent on your product and unit economics but the idea of basing the success of influencer marketing on tangible sales is something I love. To track" [X Link](https://x.com/Cody_Wittick/status/1704150129647743152) 2023-09-19T15:07Z 12.5K followers, 101K engagements "An influencer partnership between Deion Sanders and Blenders eyewear drove over $5M in revenue over the past 1-2 weeks. Insane numbers. Heres the fascinating story and [--] influencer marketing lessons every marketer can learn from this partnership: First what happened Deion Sanders aka Coach Prime is the new head coach of the Colorado University football team and hes taken the internet by stormviral moment after viral moment. And Blenders was perfectly positioned to ride that wave. Ahead of their game against Colorado State [--] weeks ago opposing head coach Jay Norvell made the comment: When I" [X Link](https://x.com/Cody_Wittick/status/1707074938207662552) 2023-09-27T16:49Z 12.5K followers, 18.3K engagements "Skims the apparel brand founded by megastar Kim Kardashian is valued at $4Band just announced their new men's line (sold 25K units in [--] minutes) plus a massive collaboration with the NBA. The craziest part They seem to have gotten around Nikes sponsorship agreements to pull this off. Lets break down the details of the story and my speculation on how she got around Nike (curious if you agree): First some context. Skims shapewear and clothing brand was co-founded by Kim Kardashian Emma Grede and Jens Grede in [----]. Its valued at $4B as of July [----]. The brand is no stranger to celebrity" [X Link](https://x.com/Cody_Wittick/status/1722670197851509131) 2023-11-09T17:39Z 12.5K followers, 21.6K engagements "13 years ago today I attempted suicide. If youre reading this theres a reason you have breath in your lungs. Read this and text someone you appreciate and see them. You never know what someone is going through" [X Link](https://x.com/Cody_Wittick/status/1731825017103814790) 2023-12-04T23:57Z 12.5K followers, 16.1K engagements "Most of you know Eminems classic line from Lose Yourself his palms are sweaty knees weak arms are heavy. (Am I aging myself yet) What if I told you the 15x Grammy award winner is flipping another famous line from his song into a DTC product Moms Spaghetti sauce. Heres why this is an important signal in the influencer marketing and the DTC world: Eminem is not your typical influencer but hes following the same path others have leveraging personal brand/likeness to push a product. He knows how to move people selling over [---] million records as one of the worlds top artists so spaghetti sauce" [X Link](https://x.com/Cody_Wittick/status/1739680939851026907) 2023-12-26T16:13Z 12.5K followers, 28.6K engagements "2022: Standing Desk 2023: Treadmill Desk 2024: Cold Plunge Desk All meetings are only [--] minutes" [X Link](https://x.com/Cody_Wittick/status/1752386038876836113) 2024-01-30T17:39Z 12.5K followers, [----] engagements "Macro-influencer cost: 💰💰💰💰💰💰 Macro-influencer impact: 🔋🔋 Micro-influencer cost: 💰💰 Micro-influencer impact: 🔋🔋🔋🔋🔋🔋 Weve worked through over 100000+ influencer partnerships and seen micro-influencers be 10x more effective at 1/10th of the cost. Plenty of people in the influencer space get upset over this but a targeted micro-influencer approach is superior for ROI. With macro-influencers youre investing a ton upfront for: Lower engagement rates A broad less-defined audience Higher chance of brand backlash Id rather have [--] influencers with 40k followers over [--] macro influencer" [X Link](https://x.com/Cody_Wittick/status/1754897445505376652) 2024-02-06T15:58Z 12.5K followers, 68.2K engagements "Slight bias here but my daughter is very cute" [X Link](https://x.com/Cody_Wittick/status/1771580919310135321) 2024-03-23T16:53Z 12.5K followers, [----] engagements "Looking for someone to redesign our logo at Kynship Who's the best designer you know" [X Link](https://x.com/Cody_Wittick/status/1790420964720931140) 2024-05-14T16:36Z 12.5K followers, [----] engagements ""I run an 8-figure ecommerce business." The net profit:" [X Link](https://x.com/Cody_Wittick/status/1805619535224995992) 2024-06-25T15:10Z 12.5K followers, [----] engagements "My wife and I are having a major argument. She wants to throw our [--] year old daughter a birthday party. Here's my counter: We invite family and friends to come over. We leave. They babysit. My wife and I get a date. I rest my case" [X Link](https://x.com/Cody_Wittick/status/1821307078176293324) 2024-08-07T22:07Z 12.5K followers, 11.4K engagements ""I've grown an ecommerce brand to [--] figures in [--] years." The net profit:" [X Link](https://x.com/Cody_Wittick/status/1859689059343532116) 2024-11-21T20:03Z 12.5K followers, [----] engagements "If youre gonna hire someone agency employee or contractor and still insist on calling all the shots congrats you just hired a very expensive puppet. I see this all the time. Brands hire 'experts' then block them from doing the very thing they were hired for. If you want control don't hire. If you want results give them authority to be right or wrong and do the job you literally hired them for. Otherwise youre just paying for your own bottleneck" [X Link](https://x.com/Cody_Wittick/status/1866228039874674950) 2024-12-09T21:06Z 12.5K followers, 11.8K engagements "2022: Standing Desk 2023: Treadmill Desk 2024: Red Light Therapy Desk 2025:" [X Link](https://x.com/Cody_Wittick/status/1871222240513339650) 2024-12-23T15:52Z 12.5K followers, 16.9K engagements "Stumbled upon this video from [----] this morning. Me learning to walk again after a scooter accident nearly killed me. Split my leg in half Alex Smith style. Life comes at you fast. God is good" [X Link](https://x.com/Cody_Wittick/status/1890437361625952608) 2025-02-14T16:26Z 12.5K followers, 12.4K engagements "Can I get an amen" [X Link](https://x.com/Cody_Wittick/status/1891561250745983057) 2025-02-17T18:52Z 12.5K followers, [----] engagements "Let's play a game: $6M brand Pet category Decent margins Zero paid ads How do they acquire customers" [X Link](https://x.com/Cody_Wittick/status/1949897468755181952) 2025-07-28T18:19Z 12.5K followers, 18.2K engagements "Google = find me. Meta = discover me. TikTok = entertain me. Youtube = educate me" [X Link](https://x.com/Cody_Wittick/status/1614341593548615680) 2023-01-14T19:20Z 12.4K followers, [----] engagements "How @SharkNinja created a viral influencer campaign on accident (and what you can apply from it as a DTC brand) 👇 If you havent seen the Ninja CREAMi videos TikTok and Instagram heres some background its a homemade frozen dessert maker for ice cream sorbet milkshakes and more. Its slightly popular: the hashtag #ninjacreami has over [---] million views on TikTok. Yet most of this virality isnt from Ninja but from unsponsored creators heres what you can learn from Ninjas accidental product virality: The easier it is to use the easier it is to document In a content-first world for consumers and" [X Link](https://x.com/Cody_Wittick/status/1747662085071241684) 2024-01-17T16:48Z 12.4K followers, [----] engagements "Shooters have to shoot whether youre Lebron James or managing ads 👀 Recently King James hit over [-----] career points continuing his record as the all-time leading scorer in NBA history. Heres why this matters to you with Meta ads: Look at the image below and see the linear progression of his games won relative to points made Theres a very small gap in his progressions AKA hes remarkably consistent in his performance. What does this have to do with paid ads I love using sports analogies with Kynship you want to have as many shots or at-bats as possible in your ad account. The only way to make" [X Link](https://x.com/Cody_Wittick/status/1773792093770600542) 2024-03-29T19:19Z 12.4K followers, [---] engagements "I'm moving across the country. What are your recommendations for moving our stuff I've heard horror stories about moving truck co's" [X Link](https://x.com/Cody_Wittick/status/1901738813468410268) 2025-03-17T20:54Z 12.4K followers, [---] engagements "If we can become slack friends my close rate is 90%" [X Link](https://x.com/Cody_Wittick/status/1976670367138848878) 2025-10-10T15:25Z 12.3K followers, [---] engagements "Just audited a brand spending $800K/month. "We need better ads" they say. Never looked at the ad account. Because the real problem was screaming from their P&L. Here's what I saw (and what you should check today):" [X Link](https://x.com/Cody_Wittick/status/1978851193599173059) 2025-10-16T15:51Z 12.3K followers, 10.3K engagements "Here's what I've learned after years of building and analyzing brands: Every dollar you spend it goes one of two places: HIGH-LEVERAGE ZONES Small input = massive results LOW-LEVERAGE ZONES Maximum effort barely moves the needle Most operators are stuck pushing boulders uphill and don't even realize it" [X Link](https://x.com/Cody_Wittick/status/1978851195621183798) 2025-10-16T15:51Z 12.3K followers, [---] engagements "When I'm auditing a brand I don't start with the ad accounts. I know that sounds backwards but hear me out. I look at the P&L first: Cost of Delivery What's the real gross margin Cohort Behavior What's the actual LTV Trailing [--] Months What's the trajectory These tell me if the fundamentals even work" [X Link](https://x.com/Cody_Wittick/status/1978851199387574402) 2025-10-16T15:51Z 12.3K followers, [---] engagements "If youre a DTC brand tired of running discounts just to get repeat purchases heres how to build an offer that drives retention without killing your margins: 1/ Find your hero product Start by analyzing order volume across SKUs and identify the one product that consistently shows up across a majority of purchases. 2/ Choose a low-COGS gift that complements the hero Look at what products are most frequently paired with your hero SKU. - Is there a natural second product that adds to the user experience - Does it solve a related problem or fit into the same routine - Can it be added to cart" [X Link](https://x.com/Cody_Wittick/status/1980702535896776804) 2025-10-21T18:27Z 12.3K followers, [----] engagements "Them: "Let's jump on a call" Me: "Can you shoot me a loom video instead" You will thank me later" [X Link](https://x.com/Cody_Wittick/status/1982891229076762997) 2025-10-27T19:24Z 12.3K followers, [----] engagements "What are your red flags when hiring 🚩🚩🚩 I want your spiciest takes only" [X Link](https://x.com/Cody_Wittick/status/1983246890209841496) 2025-10-28T18:58Z 12.3K followers, 27.9K engagements "How to use Claude to analyze your Sales: [--]. Create a "sales-analysis" skill [--]. Connect Hubspot and Fireflies [--]. Start a chat & ask "review my closed won from [----] in Hubspot and utilize fireflies transcripts to do the analysis" Boom" [X Link](https://x.com/Cody_Wittick/status/1985472067580436682) 2025-11-03T22:20Z 12.4K followers, [---] engagements "2027: You're paying for ChatGPT Pro Claude Ultra [--] AI assistants [--] AI schedulers AI email AI notes AI budgeting AI meal planning and an AI to manage your other AIs. You spend [--] hours a day coordinating between them. And you were more productive with a notebook" [X Link](https://x.com/Cody_Wittick/status/1986550652831486372) 2025-11-06T21:45Z 12.4K followers, [---] engagements "We once worked with a health & wellness brand that had a killer LTV (150200% repeat rate within [--] months). They came to us saying they wanted to hit a [--] aMER. So our media buyers did what any agency would do. They ran the analysis built the forecast and showed the client what a [---] new customer ROAS would look like for their business. But then we did something most agencies won't do. We (respectfully) told them they were wrong. We recommended they go after a [---] new customer ROAS instead. In the health and wellness category with their LTV profile and cost structure their competitors were" [X Link](https://x.com/Cody_Wittick/status/1988597382171246983) 2025-11-12T13:18Z 12.4K followers, [----] engagements "If I were running an [--] figure ecommerce brand and had to produce [------] authentic videos in Q4 with a $0 production budget heres the exact 4-step process Id follow:" [X Link](https://x.com/Cody_Wittick/status/1988638143143190600) 2025-11-12T16:00Z 12.4K followers, 10.3K engagements "DTC brands live and die by LTV and yet 90% of brands are relying on near-identical email followups with diminishing results. Do this instead (tested across $350M of attributable revenue): 1/ Find your hero product Start by analyzing order volume across SKUs. Youre looking for the SKU that consistently shows up across the majority of purchases. Ask questions like: - What % of total orders include this product - Are customers buying it solo or with something else - Which 2-product combos appear most frequently In one recent example 90% of orders were 2-product combos and nearly all included the" [X Link](https://x.com/Cody_Wittick/status/1990818577755353394) 2025-11-18T16:25Z 12.4K followers, [---] engagements "Being a good dad is telling her what BFCM stands for" [X Link](https://x.com/Cody_Wittick/status/1991899351845896209) 2025-11-21T15:59Z 12.4K followers, 20.4K engagements ""I've never seen a cost cap account spending over 150k a day. - @jordanhaswings Oct 30: 21k spend at [--] CPC Oct 31: 25k spend at [--] CPC Nov 1: 196k spend at [--] CPC Nov 2: 400k spend at [--] CPC The only thing we did to start Nov was increase total budget. Meta did the rest a 1500% daily spend increase on a cost cap account. No stair-stepping. No bid tweaks. No segmented scale campaigns. No warmups. No hand-holding. When the account is structured correctly cost caps dont suppress scale. They unlock it. Youre welcome @andrewjfaris" [X Link](https://x.com/Cody_Wittick/status/1991901009602372008) 2025-11-21T16:06Z 12.4K followers, 12.3K engagements "After managing dozens of BFCM campaigns for brands like M&Ms and Saltyface I can tell you the fastest way to burn $20K in [--] hours: running the same bidding strategy before during and after the sale. For [--] days before the BFCM sale your account has been running at a 2% conversion rate. Then the sale hits and suddenly you're converting at 4%every click is worth twice as much. But Meta doesn't recognize this immediately. On Day [--] of your sale your campaigns will likely perform way more efficiently than usual. You're targeting a 1:1 ROAS but getting 1.5:1. That sounds great except you're" [X Link](https://x.com/Cody_Wittick/status/1993051382048252256) 2025-11-24T20:17Z 12.4K followers, [----] engagements "9 steps to run the WORST Meta ad campaign in history: 1/ Start by ignoring your business numbers entirely. CAC AOV Margins Never heard of them. 2/ Run cost caps AND highest volume campaigns simultaneously. Watch the highest volume campaign eat 90% of your budget while your cost-controlled campaigns sit at $0 spend. 3/ Split everything by audience. Make [--] ad sets: one for "moms" one for "dog lovers" one for "people who like coffee." 4/ Compare your ROAS to a totally different brand selling a totally different product at a totally different price point. 5/ Use a 1-day view attribution window" [X Link](https://x.com/Cody_Wittick/status/1998434355564224560) 2025-12-09T16:47Z 12.4K followers, [----] engagements "This Michigan scandal is wild" [X Link](https://x.com/Cody_Wittick/status/1999161603137081780) 2025-12-11T16:57Z 12.4K followers, [---] engagements "After driving $300M+ in attributable revenue for 8-9 figure ecommerce brands I've learned one thing: you can't scale profitably without a financial forecast. Heres a step-by-step breakdown of how we build ours: Step 1: Define our scope We start by isolating the part of the business we're actually trying to grow. That might sound obvious but you'd be surprised how many brands bake in one-off SKUs and low-margin items that skew the entire forecast. We also review performance by channel (Shopify Amazon etc.) to understand revenue contribution by platform and isolate true customer behavior by" [X Link](https://x.com/Cody_Wittick/status/2007127553492824154) 2026-01-02T16:31Z 12.4K followers, [---] engagements "If you enjoy: - Being told "My buddy said we should try TikTok ads - Getting Slack messages on Thursday like Can we get this live by Friday - Being asked "why isn't it spending" five minutes after launch - Constantly hearing "just make it go viral" - Watching clients pause winning campaigns because they're "spending too much" - Explaining why you cant hit last month's ROAS with 2x the budget - Hearing "I saw an ad course that says." Might I recommend a career in performance marketing https://twitter.com/i/web/status/2008215386278240676 https://twitter.com/i/web/status/2008215386278240676" [X Link](https://x.com/Cody_Wittick/status/2008215386278240676) 2026-01-05T16:33Z 12.4K followers, [---] engagements "Founder: This ad barely spent $12. Meta didnt even give it a chance. How can it know something wont work with such little budget Me: What did you do next Founder: I bumped the spend. Its a good creative. We invested a lot into it and I want to see it run properly. Me: Thats the sunk cost fallacy at play. Meta already told you the ad is unlikely to hit your CAC target. Manual bids suppress spend proactively when the likelihood of success is low. Founder: So what do we do Kill it immediately Me: Not immediately. First test new creative by raising the bid 1015% higher than the rest of the" [X Link](https://x.com/Cody_Wittick/status/2008581222482747521) 2026-01-06T16:47Z 12.4K followers, [---] engagements "lot of DTC brands regularly ignore multimillion dollar signals in their ad accounts. Heres a scenario Ive seen hundreds of times. You launch a new creative: - A few early purchases. - CPA looks amazing. - Below target. You think Finally. This is the one. So you move it into your winning campaign and increase the budget. aaaaaand it falls off a cliff. Or the opposite happens. An ad is burning $500$700 at terrible ROAS but Meta keeps spending on it. Meanwhile that winner from before is getting $5k per day. This feels broken. Its not. Heres whats actually happening. When you see: - $100 spend -" [X Link](https://x.com/Cody_Wittick/status/2011115829832642631) 2026-01-13T16:39Z 12.4K followers, [---] engagements "When someone says media buyers job is to set it and forget it I automatically know they arent remotely experienced in ecommece. Let me be clear if your agencys media buyer is spending their day making constant adjustments in the ad account theyre doing you more harm than good. The less they're touching campaigns the better they're doing their job. Every budget tweak and campaign reset is killing your optimization. Theyre trying to outsmart the machine learning system. "But Cody where does the time go then" You're welcome. Let me walk you through it. Forecasting: We're not just accepting some" [X Link](https://x.com/Cody_Wittick/status/2012213176083882184) 2026-01-16T17:19Z 12.4K followers, [---] engagements "Your startup is bleeding cash (and it's not where you think) Just audited a $12M brand. They were obsessed with saving $50/mo on apps. Meanwhile they were losing $50k/mo on: - Garbage COGS (fixable) - Bad loan terms (negotiable) - Trash shipping rates (laughable) - Lazy acquisition costs (criminal) Stop solving $50 problems. Start asking $50000 questions. https://twitter.com/i/web/status/2013717669829321165 https://twitter.com/i/web/status/2013717669829321165" [X Link](https://x.com/Cody_Wittick/status/2013717669829321165) 2026-01-20T20:58Z 12.4K followers, [---] engagements "What I know after driving $350M in attributable ecommerce revenue that I didnt know at $0: You CANNOT scale profitably without a financial forecast. Heres a step-by-step breakdown of how we build ours: (save this)" [X Link](https://x.com/Cody_Wittick/status/2014753388550934679) 2026-01-23T17:33Z 12.4K followers, [---] engagements "Secondary platforms like TikTok or Snap only get spend if they hit their efficiency thresholds When Meta spend is scaled this high we often see a natural lift on Amazon (even without running ads there). But if a channel doesn't meet the efficiency bar we reallocate spend" [X Link](https://x.com/Cody_Wittick/status/2014753754373906822) 2026-01-23T17:35Z 12.4K followers, [--] engagements "@GarrettLouisRod I see you out here on your twitter game #GetOnMyLevel #Heavenlies" [X Link](https://x.com/Cody_Wittick/status/492175584529637376) 2014-07-24T05:12Z 12.4K followers, [--] engagements Limited data mode. Full metrics available with subscription: lunarcrush.com/pricing
@Cody_Wittick Cody Wittick
Cody Wittick posts on X about influencer, brand, meta, acquisition the most. They currently have [------] followers and [---] posts still getting attention that total [---] engagements in the last [--] hours.
Engagements: [---] #
- [--] Week [-----] -68%
- [--] Month [------] +1,198%
- [--] Months [------] -23%
- [--] Year [-------] +29%
Mentions: [--] #
- [--] Months [--] -39%
- [--] Year [--] -65%
Followers: [------] #
- [--] Week [------] +0.21%
- [--] Month [------] +0.49%
- [--] Months [------] +2.60%
- [--] Year [------] +5.20%
CreatorRank: [---------] #
Social Influence
Social category influence technology brands 21% finance 21% social networks 12% celebrities 5% stocks 4% ncaa football 1% fashion brands 1% musicians 1%
Social topic influence influencer 19%, brand 13%, meta 8%, acquisition 6%, tiktok 6%, ads 5%, if you 4%, $100m 3%, kardashian 3%, facebook 3%
Top accounts mentioned or mentioned by @kynshipco @codywittick @bombas @eightsleep @seanfrank @athleticgreens @seedhealth @sharkninja @jordanhaswings @andrewjfaris @garrettlouisrod @gold_tesla @colindougherty
Top assets mentioned Shopify Inc (SHOP) Alphabet Inc Class A (GOOGL)
Top Social Posts
Top posts by engagements in the last [--] hours
"A (good) poker player knows the outcome of their decision doesnt affect its quality. DTC marketers need to know the same. You can have a solid process with the right bids and cost controls but still see a 40% performance drop from Monday to Tuesday. That doesn't mean Meta is broken or your strategy is wrong. https://twitter.com/i/web/status/2022314965839782059 https://twitter.com/i/web/status/2022314965839782059"
X Link 2026-02-13T14:20Z 12.5K followers, [---] engagements
"Save this thread and come back to it in July. Because it gives you the [--] things every DTC brand must do to get a head start on BFCM (and grow more profitably in November):"
X Link 2026-02-13T19:47Z 12.5K followers, [---] engagements
"2. Test your retention creative. Most brands only think about creative in terms of new customer acquisition. But creative that converts a cold audience is different from creative that brings back a past customer"
X Link 2026-02-13T19:50Z 12.5K followers, [--] engagements
"100% of our ad accounts including Purdy & Figg ($70M brand with 40% YoY revenue growth) run on cost controls. Give us 4:11 and well explain each type and when to use them:"
X Link 2026-02-03T18:54Z 12.5K followers, [----] engagements
"5 LTV mistakes brands make while convincing themselves they're profitable (spoiler: they're not)"
X Link 2026-02-06T12:48Z 12.5K followers, [---] engagements
"We helped a $50M+ DTC brand increase BFCM revenue 40% YoY from [----]. Not because of a new creative format or different account structure. But because we started preparing in January [----]. Here's what you can do in Q1'25 to make BFCM [----] your best 🧵"
X Link 2026-02-09T19:44Z 12.5K followers, [---] engagements
"Q1 is about understanding where you actually stand. Not a glance at your Shopify dashboard but a true* audit. Because"
X Link 2026-02-09T19:44Z 12.5K followers, [--] engagements
"The brands that won didn't fight rising acquisition costs with better acquisition tactics. They simply built businesses that weren't entirely dependent on acquiring strangers. And that work started way before BFCM weekend. So three things you need to do in Q1"
X Link 2026-02-09T19:44Z 12.5K followers, [--] engagements
"2. Run a cohort analysis on your LTV. Not blended LTV (that's almost useless). Look at LTV by acquisition channel product and time of year. You need to know which customers are actually valuable and which ones are one and done"
X Link 2026-02-09T19:45Z 12.5K followers, [--] engagements
"3. Audit your post-purchase experience. Go buy something from your own store. See what emails you get what the unboxing experience is like and how long it takes before anyone asks you to come back. Most brands are shocked at how bad this is"
X Link 2026-02-09T19:45Z 12.5K followers, [--] engagements
"Point is anyone can help you grow when the market is popping off. The difference shows up when acquisition gets more expensive (like this past year). Its a great indicator for finding out who actually knows what they're doing"
X Link 2026-02-09T19:45Z 12.5K followers, [--] engagements
"DTC brands: What you do from April - June this year will dictate how your BFCM goes. Here's how we're prepping our brands (for my 11th year in DTC and 11th BFCM):"
X Link 2026-02-10T18:46Z 12.5K followers, [---] engagements
"Across our clients in BFCM [----] returning customer revenue went up 35% while new customer revenue only went up 20%. That 15-point gap didn't happen by accident. It happened in part because of the work we did in Q2 of last year. Three things you need to focus on from April through June. https://twitter.com/i/web/status/2021295624390410355 https://twitter.com/i/web/status/2021295624390410355"
X Link 2026-02-10T18:50Z 12.5K followers, [--] engagements
"Every two weeks we distill what were seeing into a creative report for our clients so theyre not guessing why [--] ads are working and [--] arent. Sharing exactly what we track here. Use it for yourself:"
X Link 2026-02-12T19:22Z 12.5K followers, [---] engagements
"4. Website URL (offer) Ads dont convert in isolation. The message in the creative has to survive the handoff to the landing page. When performance breaks here its usually because the offer doesnt reinforce the promise"
X Link 2026-02-12T19:23Z 12.5K followers, [--] engagements
"5. Screenshot / GIF This is the first-glance test. No captions or context just the ad as it appears in-feed. If it isnt immediately clear who this is for and whats being sold the creative is relying on patience that doesnt exist"
X Link 2026-02-12T19:23Z 12.5K followers, [--] engagements
"Q3 is where you start putting it all into practice. You've got the data from Q1 you've built the infrastructure in Q2 now you activate and test. [--] things you need to focus on from July through September:"
X Link 2026-02-13T19:50Z 12.5K followers, [--] engagements
"Q3 is when you figure out what resonates with your existing audience. Test different angles different offers different formats. By the time Q4 hits you already know what works"
X Link 2026-02-13T19:51Z 12.5K followers, [--] engagements
"This post is a major flop. A cheap attempt to trick her audience into buying a product she clearly has little interest in. We never have this problem because our strategy is all about building real relationships with real people who love our clients products"
X Link 2022-06-17T23:15Z 12.5K followers, [---] engagements
"A lot of brands are crushing it on TikTok with influencer marketing right now. Heres what theyre doing and how your brand can start crushing it today:"
X Link 2022-06-23T17:12Z 12.5K followers, [---] engagements
"Lazy Influencer Marketing isnt just unprofitable it can actually turn an audience against you. Avoid these mistakes made by an influencer worth $70 million for your next Influencer Marketing campaign:"
X Link 2022-06-24T22:57Z 12.5K followers, [---] engagements
"Steal the strategy I used to get LeBron James as an influencer for a brand without paying a cent:"
X Link 2022-07-01T23:01Z 12.5K followers, [---] engagements
"Kynship has generated almost $100M for our clients using simple videos from regular people. Here are [--] unique ways to use a DTC brands most potent tool IGC:"
X Link 2022-07-12T22:25Z 12.5K followers, [---] engagements
"Do NOT start an influencer marketing program for your DTC brand before you read this:"
X Link 2022-07-19T14:33Z 12.5K followers, [---] engagements
"In theory you figure it out first and execute it second. In practice you figure it out second and execute it first"
X Link 2022-07-22T15:35Z 12.5K followers, [---] engagements
"TikTok will generate $12 billion from ads alone this year & its expected to generate $24B by [----] "But TikTok is waste of time""
X Link 2022-07-22T18:05Z 12.5K followers, [---] engagements
"Old influencer marketing: paying for posts in 1:1 transactions. New influencer marketing: hiring them on your marketing team Here are the brands doing it and the steps to follow:"
X Link 2022-07-23T00:08Z 12.5K followers, [---] engagements
"If my agency was in charge of Influencer Marketing for @BOMBAS - this is exactly what wed do. Steal these principles for your brand today:"
X Link 2022-08-11T23:42Z 12.5K followers, [---] engagements
"As advertising costs shipping costs and labor costs go up This is the main way that were able to scale DTC brands for pennies on the dollar. Here are [--] tips for cutting costs for your brand in this recession:"
X Link 2022-08-19T22:47Z 12.5K followers, [---] engagements
"Kim Kardashian + Beyond Meat Billion-dollar influencer + billion-dollar brand And they still created the worst influencer marketing campaign of all time:"
X Link 2022-08-26T20:56Z 12.5K followers, [----] engagements
"Celebrating [--] years of marriage 🎉"
X Link 2022-09-02T19:45Z 12.5K followers, [--] engagements
"Your A to Z influencer marketing formula. This is a free mini-course on your timeline. Take [--] minutes to read this so you can follow step-by-step:"
X Link 2022-09-08T20:26Z 12.5K followers, [---] engagements
"200+ UGC assets Top-performing ads 30% cheaper CPAs on Facebook ALL done for you. For $0. Heres how:"
X Link 2022-09-15T21:47Z 12.5K followers, [---] engagements
"Heres another case of a billion-dollar company doing sub-par marketing. Instacart X Lizzo Heres what went wrong:"
X Link 2022-09-23T20:02Z 12.5K followers, [---] engagements
"If I were in charge of influencer marketing at @eightsleep this is exactly what Id do. A completely custom strategy that Im revealing to the public. Click this tweet and learn:"
X Link 2022-10-06T13:02Z 12.5K followers, [---] engagements
"Altoids has been selling $100M in mints every year since [----]. Theyre also investing exactly $0 into Facebook/TikTok ads revealing a massive opportunity to completely take over the mint market. If I were them this is how Id do it:"
X Link 2022-10-11T20:58Z 12.5K followers, [---] engagements
"The easiest way to lose millions as a marketer Using strategies for the wrong revenue tier. From 1M to 20M+ here are the exact things you need to focus on:"
X Link 2022-10-14T23:08Z 12.5K followers, [---] engagements
"The movie Smile was an absolute masterclass in marketing. On a $17M budget they brought in $140M in a little over two weeks. Here are [--] things that their marketing team nailed to make this one of the most talked-about movies of the year:"
X Link 2022-10-21T22:05Z 12.5K followers, [---] engagements
"Working with macro-influencers can either be the best move you ever make Or it can cost you everything. Heres a quick rundown of how to properly vet talent and negotiate so it doesnt end badly for your DTC brand"
X Link 2022-11-18T21:57Z 12.5K followers, [---] engagements
"In [----] being ahead of the game in Facebook ads you made millions. Fast forward to [----] there is a gold rush happening in influencer marketing. Heres how you can take advantage of it and get the same result 👇"
X Link 2022-12-16T23:39Z 12.5K followers, 59.5K engagements
"This is how influencers set their own rates"
X Link 2022-12-22T18:03Z 12.5K followers, 124.9K engagements
"Hey guys can we stop all the ChatGPT posts please Thanks"
X Link 2023-01-06T15:33Z 12.5K followers, 40.1K engagements
"Ill admit it. I was wrong. ChatGPT is NOT overrated. It will supercharge your influencer marketing. Here are TWO ways that save you time & money 🧵(prompts included + a strategy to copy)"
X Link 2023-01-13T23:03Z 12.5K followers, 378.3K engagements
"F*** You Pay Me interviewed [-----] Influencers. They named the best and worst brands to work with. This is the glassdoor of influencer marketing. Avoid these mistakes and make influencers fall in love with your brand. 🧵"
X Link 2023-01-20T23:20Z 12.5K followers, 50K engagements
"Everyone wants to be @seanfrank and a [--] figure brand. No one wants to put the work in. Ridge isn't a "pay a Kardashian to post" strategy. Newsflash: influencer marketing doesn't work like that. Check out the episode here: https://spoti.fi/3jOr1cH https://spoti.fi/3jOr1cH"
X Link 2023-02-09T15:43Z 12.5K followers, 21K engagements
"Facebook as a brokerage firm. Me: "Find me $2 for my $1." Lowest Cost: "I'll try." Highest Volume: "Do you have more cash" Cost Caps: "Here's your $1 back I couldn't find you $2.""
X Link 2023-03-14T16:51Z 12.5K followers, 17.1K engagements
"If my agency was in charge of influencer marketing at @athleticgreens this is exactly what wed do. Steal this strategy for your brand today 👉"
X Link 2023-03-21T18:55Z 12.5K followers, 89.2K engagements
"Exciting announcement 🎉🎉🎉 My wife and I are expecting our first child this summer🐣"
X Link 2023-05-02T17:36Z 12.5K followers, 29.2K engagements
"This is the strategy that can 2X your ROAS with $0 upfront. The exact step-by-step plan is right here. If it worked for us it'll work for you too"
X Link 2023-05-18T20:42Z 12.5K followers, 57K engagements
"This is getting out of hand"
X Link 2023-06-22T21:28Z 12.5K followers, 24.9K engagements
"I'll be a dad next month. What's your best piece of advice for me"
X Link 2023-06-28T16:02Z 12.5K followers, 58.3K engagements
"✅ [--] year anniversary ✅ Wedding wine ✅ First parents night out Life is good"
X Link 2023-09-02T16:14Z 12.5K followers, [----] engagements
"Seed Health generated $100M+ dollars in revenue through influencers and 5Xd their return on investment in the channel. And I spoke to the woman behind the program. Here are [--] influencer marketing lessons every marketer should understand: 1) The metric that Lily Comba and her team were assessed on wasnt impressions or likesit was CPA (cost per acquisition). Generally she was looking to achieve a CPA lower than $100. This is incredibly dependent on your product and unit economics but the idea of basing the success of influencer marketing on tangible sales is something I love. To track"
X Link 2023-09-19T15:07Z 12.5K followers, 101K engagements
"An influencer partnership between Deion Sanders and Blenders eyewear drove over $5M in revenue over the past 1-2 weeks. Insane numbers. Heres the fascinating story and [--] influencer marketing lessons every marketer can learn from this partnership: First what happened Deion Sanders aka Coach Prime is the new head coach of the Colorado University football team and hes taken the internet by stormviral moment after viral moment. And Blenders was perfectly positioned to ride that wave. Ahead of their game against Colorado State [--] weeks ago opposing head coach Jay Norvell made the comment: When I"
X Link 2023-09-27T16:49Z 12.5K followers, 18.3K engagements
"Skims the apparel brand founded by megastar Kim Kardashian is valued at $4Band just announced their new men's line (sold 25K units in [--] minutes) plus a massive collaboration with the NBA. The craziest part They seem to have gotten around Nikes sponsorship agreements to pull this off. Lets break down the details of the story and my speculation on how she got around Nike (curious if you agree): First some context. Skims shapewear and clothing brand was co-founded by Kim Kardashian Emma Grede and Jens Grede in [----]. Its valued at $4B as of July [----]. The brand is no stranger to celebrity"
X Link 2023-11-09T17:39Z 12.5K followers, 21.6K engagements
"13 years ago today I attempted suicide. If youre reading this theres a reason you have breath in your lungs. Read this and text someone you appreciate and see them. You never know what someone is going through"
X Link 2023-12-04T23:57Z 12.5K followers, 16.1K engagements
"Most of you know Eminems classic line from Lose Yourself his palms are sweaty knees weak arms are heavy. (Am I aging myself yet) What if I told you the 15x Grammy award winner is flipping another famous line from his song into a DTC product Moms Spaghetti sauce. Heres why this is an important signal in the influencer marketing and the DTC world: Eminem is not your typical influencer but hes following the same path others have leveraging personal brand/likeness to push a product. He knows how to move people selling over [---] million records as one of the worlds top artists so spaghetti sauce"
X Link 2023-12-26T16:13Z 12.5K followers, 28.6K engagements
"2022: Standing Desk 2023: Treadmill Desk 2024: Cold Plunge Desk All meetings are only [--] minutes"
X Link 2024-01-30T17:39Z 12.5K followers, [----] engagements
"Macro-influencer cost: 💰💰💰💰💰💰 Macro-influencer impact: 🔋🔋 Micro-influencer cost: 💰💰 Micro-influencer impact: 🔋🔋🔋🔋🔋🔋 Weve worked through over 100000+ influencer partnerships and seen micro-influencers be 10x more effective at 1/10th of the cost. Plenty of people in the influencer space get upset over this but a targeted micro-influencer approach is superior for ROI. With macro-influencers youre investing a ton upfront for: Lower engagement rates A broad less-defined audience Higher chance of brand backlash Id rather have [--] influencers with 40k followers over [--] macro influencer"
X Link 2024-02-06T15:58Z 12.5K followers, 68.2K engagements
"Slight bias here but my daughter is very cute"
X Link 2024-03-23T16:53Z 12.5K followers, [----] engagements
"Looking for someone to redesign our logo at Kynship Who's the best designer you know"
X Link 2024-05-14T16:36Z 12.5K followers, [----] engagements
""I run an 8-figure ecommerce business." The net profit:"
X Link 2024-06-25T15:10Z 12.5K followers, [----] engagements
"My wife and I are having a major argument. She wants to throw our [--] year old daughter a birthday party. Here's my counter: We invite family and friends to come over. We leave. They babysit. My wife and I get a date. I rest my case"
X Link 2024-08-07T22:07Z 12.5K followers, 11.4K engagements
""I've grown an ecommerce brand to [--] figures in [--] years." The net profit:"
X Link 2024-11-21T20:03Z 12.5K followers, [----] engagements
"If youre gonna hire someone agency employee or contractor and still insist on calling all the shots congrats you just hired a very expensive puppet. I see this all the time. Brands hire 'experts' then block them from doing the very thing they were hired for. If you want control don't hire. If you want results give them authority to be right or wrong and do the job you literally hired them for. Otherwise youre just paying for your own bottleneck"
X Link 2024-12-09T21:06Z 12.5K followers, 11.8K engagements
"2022: Standing Desk 2023: Treadmill Desk 2024: Red Light Therapy Desk 2025:"
X Link 2024-12-23T15:52Z 12.5K followers, 16.9K engagements
"Stumbled upon this video from [----] this morning. Me learning to walk again after a scooter accident nearly killed me. Split my leg in half Alex Smith style. Life comes at you fast. God is good"
X Link 2025-02-14T16:26Z 12.5K followers, 12.4K engagements
"Can I get an amen"
X Link 2025-02-17T18:52Z 12.5K followers, [----] engagements
"Let's play a game: $6M brand Pet category Decent margins Zero paid ads How do they acquire customers"
X Link 2025-07-28T18:19Z 12.5K followers, 18.2K engagements
"Google = find me. Meta = discover me. TikTok = entertain me. Youtube = educate me"
X Link 2023-01-14T19:20Z 12.4K followers, [----] engagements
"How @SharkNinja created a viral influencer campaign on accident (and what you can apply from it as a DTC brand) 👇 If you havent seen the Ninja CREAMi videos TikTok and Instagram heres some background its a homemade frozen dessert maker for ice cream sorbet milkshakes and more. Its slightly popular: the hashtag #ninjacreami has over [---] million views on TikTok. Yet most of this virality isnt from Ninja but from unsponsored creators heres what you can learn from Ninjas accidental product virality: The easier it is to use the easier it is to document In a content-first world for consumers and"
X Link 2024-01-17T16:48Z 12.4K followers, [----] engagements
"Shooters have to shoot whether youre Lebron James or managing ads 👀 Recently King James hit over [-----] career points continuing his record as the all-time leading scorer in NBA history. Heres why this matters to you with Meta ads: Look at the image below and see the linear progression of his games won relative to points made Theres a very small gap in his progressions AKA hes remarkably consistent in his performance. What does this have to do with paid ads I love using sports analogies with Kynship you want to have as many shots or at-bats as possible in your ad account. The only way to make"
X Link 2024-03-29T19:19Z 12.4K followers, [---] engagements
"I'm moving across the country. What are your recommendations for moving our stuff I've heard horror stories about moving truck co's"
X Link 2025-03-17T20:54Z 12.4K followers, [---] engagements
"If we can become slack friends my close rate is 90%"
X Link 2025-10-10T15:25Z 12.3K followers, [---] engagements
"Just audited a brand spending $800K/month. "We need better ads" they say. Never looked at the ad account. Because the real problem was screaming from their P&L. Here's what I saw (and what you should check today):"
X Link 2025-10-16T15:51Z 12.3K followers, 10.3K engagements
"Here's what I've learned after years of building and analyzing brands: Every dollar you spend it goes one of two places: HIGH-LEVERAGE ZONES Small input = massive results LOW-LEVERAGE ZONES Maximum effort barely moves the needle Most operators are stuck pushing boulders uphill and don't even realize it"
X Link 2025-10-16T15:51Z 12.3K followers, [---] engagements
"When I'm auditing a brand I don't start with the ad accounts. I know that sounds backwards but hear me out. I look at the P&L first: Cost of Delivery What's the real gross margin Cohort Behavior What's the actual LTV Trailing [--] Months What's the trajectory These tell me if the fundamentals even work"
X Link 2025-10-16T15:51Z 12.3K followers, [---] engagements
"If youre a DTC brand tired of running discounts just to get repeat purchases heres how to build an offer that drives retention without killing your margins: 1/ Find your hero product Start by analyzing order volume across SKUs and identify the one product that consistently shows up across a majority of purchases. 2/ Choose a low-COGS gift that complements the hero Look at what products are most frequently paired with your hero SKU. - Is there a natural second product that adds to the user experience - Does it solve a related problem or fit into the same routine - Can it be added to cart"
X Link 2025-10-21T18:27Z 12.3K followers, [----] engagements
"Them: "Let's jump on a call" Me: "Can you shoot me a loom video instead" You will thank me later"
X Link 2025-10-27T19:24Z 12.3K followers, [----] engagements
"What are your red flags when hiring 🚩🚩🚩 I want your spiciest takes only"
X Link 2025-10-28T18:58Z 12.3K followers, 27.9K engagements
"How to use Claude to analyze your Sales: [--]. Create a "sales-analysis" skill [--]. Connect Hubspot and Fireflies [--]. Start a chat & ask "review my closed won from [----] in Hubspot and utilize fireflies transcripts to do the analysis" Boom"
X Link 2025-11-03T22:20Z 12.4K followers, [---] engagements
"2027: You're paying for ChatGPT Pro Claude Ultra [--] AI assistants [--] AI schedulers AI email AI notes AI budgeting AI meal planning and an AI to manage your other AIs. You spend [--] hours a day coordinating between them. And you were more productive with a notebook"
X Link 2025-11-06T21:45Z 12.4K followers, [---] engagements
"We once worked with a health & wellness brand that had a killer LTV (150200% repeat rate within [--] months). They came to us saying they wanted to hit a [--] aMER. So our media buyers did what any agency would do. They ran the analysis built the forecast and showed the client what a [---] new customer ROAS would look like for their business. But then we did something most agencies won't do. We (respectfully) told them they were wrong. We recommended they go after a [---] new customer ROAS instead. In the health and wellness category with their LTV profile and cost structure their competitors were"
X Link 2025-11-12T13:18Z 12.4K followers, [----] engagements
"If I were running an [--] figure ecommerce brand and had to produce [------] authentic videos in Q4 with a $0 production budget heres the exact 4-step process Id follow:"
X Link 2025-11-12T16:00Z 12.4K followers, 10.3K engagements
"DTC brands live and die by LTV and yet 90% of brands are relying on near-identical email followups with diminishing results. Do this instead (tested across $350M of attributable revenue): 1/ Find your hero product Start by analyzing order volume across SKUs. Youre looking for the SKU that consistently shows up across the majority of purchases. Ask questions like: - What % of total orders include this product - Are customers buying it solo or with something else - Which 2-product combos appear most frequently In one recent example 90% of orders were 2-product combos and nearly all included the"
X Link 2025-11-18T16:25Z 12.4K followers, [---] engagements
"Being a good dad is telling her what BFCM stands for"
X Link 2025-11-21T15:59Z 12.4K followers, 20.4K engagements
""I've never seen a cost cap account spending over 150k a day. - @jordanhaswings Oct 30: 21k spend at [--] CPC Oct 31: 25k spend at [--] CPC Nov 1: 196k spend at [--] CPC Nov 2: 400k spend at [--] CPC The only thing we did to start Nov was increase total budget. Meta did the rest a 1500% daily spend increase on a cost cap account. No stair-stepping. No bid tweaks. No segmented scale campaigns. No warmups. No hand-holding. When the account is structured correctly cost caps dont suppress scale. They unlock it. Youre welcome @andrewjfaris"
X Link 2025-11-21T16:06Z 12.4K followers, 12.3K engagements
"After managing dozens of BFCM campaigns for brands like M&Ms and Saltyface I can tell you the fastest way to burn $20K in [--] hours: running the same bidding strategy before during and after the sale. For [--] days before the BFCM sale your account has been running at a 2% conversion rate. Then the sale hits and suddenly you're converting at 4%every click is worth twice as much. But Meta doesn't recognize this immediately. On Day [--] of your sale your campaigns will likely perform way more efficiently than usual. You're targeting a 1:1 ROAS but getting 1.5:1. That sounds great except you're"
X Link 2025-11-24T20:17Z 12.4K followers, [----] engagements
"9 steps to run the WORST Meta ad campaign in history: 1/ Start by ignoring your business numbers entirely. CAC AOV Margins Never heard of them. 2/ Run cost caps AND highest volume campaigns simultaneously. Watch the highest volume campaign eat 90% of your budget while your cost-controlled campaigns sit at $0 spend. 3/ Split everything by audience. Make [--] ad sets: one for "moms" one for "dog lovers" one for "people who like coffee." 4/ Compare your ROAS to a totally different brand selling a totally different product at a totally different price point. 5/ Use a 1-day view attribution window"
X Link 2025-12-09T16:47Z 12.4K followers, [----] engagements
"This Michigan scandal is wild"
X Link 2025-12-11T16:57Z 12.4K followers, [---] engagements
"After driving $300M+ in attributable revenue for 8-9 figure ecommerce brands I've learned one thing: you can't scale profitably without a financial forecast. Heres a step-by-step breakdown of how we build ours: Step 1: Define our scope We start by isolating the part of the business we're actually trying to grow. That might sound obvious but you'd be surprised how many brands bake in one-off SKUs and low-margin items that skew the entire forecast. We also review performance by channel (Shopify Amazon etc.) to understand revenue contribution by platform and isolate true customer behavior by"
X Link 2026-01-02T16:31Z 12.4K followers, [---] engagements
"If you enjoy: - Being told "My buddy said we should try TikTok ads - Getting Slack messages on Thursday like Can we get this live by Friday - Being asked "why isn't it spending" five minutes after launch - Constantly hearing "just make it go viral" - Watching clients pause winning campaigns because they're "spending too much" - Explaining why you cant hit last month's ROAS with 2x the budget - Hearing "I saw an ad course that says." Might I recommend a career in performance marketing https://twitter.com/i/web/status/2008215386278240676 https://twitter.com/i/web/status/2008215386278240676"
X Link 2026-01-05T16:33Z 12.4K followers, [---] engagements
"Founder: This ad barely spent $12. Meta didnt even give it a chance. How can it know something wont work with such little budget Me: What did you do next Founder: I bumped the spend. Its a good creative. We invested a lot into it and I want to see it run properly. Me: Thats the sunk cost fallacy at play. Meta already told you the ad is unlikely to hit your CAC target. Manual bids suppress spend proactively when the likelihood of success is low. Founder: So what do we do Kill it immediately Me: Not immediately. First test new creative by raising the bid 1015% higher than the rest of the"
X Link 2026-01-06T16:47Z 12.4K followers, [---] engagements
"lot of DTC brands regularly ignore multimillion dollar signals in their ad accounts. Heres a scenario Ive seen hundreds of times. You launch a new creative: - A few early purchases. - CPA looks amazing. - Below target. You think Finally. This is the one. So you move it into your winning campaign and increase the budget. aaaaaand it falls off a cliff. Or the opposite happens. An ad is burning $500$700 at terrible ROAS but Meta keeps spending on it. Meanwhile that winner from before is getting $5k per day. This feels broken. Its not. Heres whats actually happening. When you see: - $100 spend -"
X Link 2026-01-13T16:39Z 12.4K followers, [---] engagements
"When someone says media buyers job is to set it and forget it I automatically know they arent remotely experienced in ecommece. Let me be clear if your agencys media buyer is spending their day making constant adjustments in the ad account theyre doing you more harm than good. The less they're touching campaigns the better they're doing their job. Every budget tweak and campaign reset is killing your optimization. Theyre trying to outsmart the machine learning system. "But Cody where does the time go then" You're welcome. Let me walk you through it. Forecasting: We're not just accepting some"
X Link 2026-01-16T17:19Z 12.4K followers, [---] engagements
"Your startup is bleeding cash (and it's not where you think) Just audited a $12M brand. They were obsessed with saving $50/mo on apps. Meanwhile they were losing $50k/mo on: - Garbage COGS (fixable) - Bad loan terms (negotiable) - Trash shipping rates (laughable) - Lazy acquisition costs (criminal) Stop solving $50 problems. Start asking $50000 questions. https://twitter.com/i/web/status/2013717669829321165 https://twitter.com/i/web/status/2013717669829321165"
X Link 2026-01-20T20:58Z 12.4K followers, [---] engagements
"What I know after driving $350M in attributable ecommerce revenue that I didnt know at $0: You CANNOT scale profitably without a financial forecast. Heres a step-by-step breakdown of how we build ours: (save this)"
X Link 2026-01-23T17:33Z 12.4K followers, [---] engagements
"Secondary platforms like TikTok or Snap only get spend if they hit their efficiency thresholds When Meta spend is scaled this high we often see a natural lift on Amazon (even without running ads there). But if a channel doesn't meet the efficiency bar we reallocate spend"
X Link 2026-01-23T17:35Z 12.4K followers, [--] engagements
"@GarrettLouisRod I see you out here on your twitter game #GetOnMyLevel #Heavenlies"
X Link 2014-07-24T05:12Z 12.4K followers, [--] engagements
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