# ![@CMOs_Unscripted Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::1928569210462154754.png) @CMOs_Unscripted CMOs Unscripted

CMOs Unscripted posts on X about ai, hubspot, cmo, in the the most. They currently have [--] followers and [--] posts still getting attention that total [---] engagements in the last [--] hours.

### Engagements: [---] [#](/creator/twitter::1928569210462154754/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1928569210462154754/c:line/m:interactions.svg)

- [--] Week [---] +46%
- [--] Month [---] +166%
- [--] Months [-----] +220%

### Mentions: [--] [#](/creator/twitter::1928569210462154754/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1928569210462154754/c:line/m:posts_active.svg)

- [--] Week [--] +129%
- [--] Month [--] +155%
- [--] Months [--] +321%

### Followers: [--] [#](/creator/twitter::1928569210462154754/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1928569210462154754/c:line/m:followers.svg)

- [--] Week [--] +11%
- [--] Month [--] +33%
- [--] Months [--] +233%

### CreatorRank: undefined [#](/creator/twitter::1928569210462154754/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1928569210462154754/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[technology brands](/list/technology-brands)  [finance](/list/finance)  [stocks](/list/stocks)  [social networks](/list/social-networks) 

**Social topic influence**
[ai](/topic/ai), [hubspot](/topic/hubspot) #106, [cmo](/topic/cmo), [in the](/topic/in-the), [snowflake](/topic/snowflake), [crowdstrike](/topic/crowdstrike), [netapp](/topic/netapp), [to the](/topic/to-the), [6969](/topic/6969), [matter](/topic/matter)

**Top accounts mentioned or mentioned by**
[@lisamartinmedia](/creator/undefined) [@kippbodnar](/creator/undefined) [@hubspot](/creator/undefined) [@cmosunscripted](/creator/undefined) [@netapp](/creator/undefined) [@denisepersson](/creator/undefined) [@snowflake](/creator/undefined) [@crowdstrike](/creator/undefined) [@gabieboko](/creator/undefined) [@lisamartintv](/creator/undefined) [@madhukarkumar](/creator/undefined) [@heresjasonm](/creator/undefined) [@dynatrace](/creator/undefined) [@parikhash](/creator/undefined) [@trellix](/creator/undefined) [@nutanix](/creator/undefined) [@dianaereed](/creator/undefined) [@fefundinfo](/creator/undefined) [@cisco](/creator/undefined) [@lauraheisman](/creator/undefined)

**Top assets mentioned**
[Crowdstrike Holdings Inc (CRWD)](/topic/crowdstrike) [Alphabet Inc Class A (GOOGL)](/topic/$googl)
### Top Social Posts
Top posts by engagements in the last [--] hours

"Ep [--] - LIVE June 18th What makes PE-backed CMOs thrive @parikhash of @Trellix joins @LisaMartinTV on CMOs Unscriptedout Wednesday. Data trust & impact. Tune in Tune in https://www.iheart.com/podcast/269-cmos-unscripted-278288731/ https://www.youtube.com/@CMOsUnscripted https://www.instagram.com/cmos_unscripted/ https://open.spotify.com/episode/0EkUs8QYsJghyHBdcHIFWB https://www.iheart.com/podcast/269-cmos-unscripted-278288731/ https://www.youtube.com/@CMOsUnscripted https://www.instagram.com/cmos_unscripted/ https://open.spotify.com/episode/0EkUs8QYsJghyHBdcHIFWB"  
[X Link](https://x.com/CMOs_Unscripted/status/1935053495918612622)  2025-06-17T19:14Z [--] followers, [--] engagements


"As a CMO navigating the challenges of different company stages can be daunting. Whether you're pre-IPO post-IPO or in growth mode it's hard to plan for what's ahead when you're busy doing your day job. Ash Parikh CMO of Trellix shares his top advice: "Lead with your data. Measure everything. Show that you're effective. Show that you're driving ROI consistently." Ash shares that regardless of company stage data-driven decision making is key. By focusing on what works and optimizing your strategy you'll be well-positioned for success no matter what curve you're navigating. Takeaway: Don't wait"  
[X Link](https://x.com/CMOs_Unscripted/status/1938687367348630013)  2025-06-27T19:54Z [--] followers, [--] engagements


"Ready to take your marketing game to the NEXT LEVEL Integrated marketing is not just a buzzword - it's a game-changing strategy that's driving revenue growth digital transformation and business value across industries. Tune in to CMOs Unscripted Ep3 with Mandy Dhaliwal CMO of @nutanix as she shares her expert insights on: - Elevating marketing from a siloed function to a - company-wide operating model - Cracking the code on stakeholder buy-in across the organization - AI-driven futures of B2B marketing Watch now on YouTube and discover the secrets to unlocking the power of integrated"  
[X Link](https://x.com/CMOs_Unscripted/status/1941204387587817941)  2025-07-04T18:36Z [--] followers, [--] engagements


"Tired of using the term "integrated marketing" only to be met with confusion or skepticism by your stakeholder peers The truth is integrated marketing is no longer just a buzzword - it's a necessity. BUT to get buy-in from stakeholders you need to speak their language. As Mandy Dhaliwal CMO of Nutanix says in this episode of CMOs Unscripted Don't lead with integrated marketing. Instead focus on the benefits that matter most to them your stakeholders. This will enable you to a) align sales and marketing efforts b) deliver a better customer experience and c) drive revenue growth. Boom Full"  
[X Link](https://x.com/CMOs_Unscripted/status/1943046929442861206)  2025-07-09T20:37Z [--] followers, [--] engagements


"New episode alert Coming this wednesday - July 16th - "Words have power especially in AI model training Join host Lisa Martin and Emily Foley CMO of Cisco Capital as they explore the impact of language tone and words on AI development. Learn how YOU can train AI responsibly reduce bias and create more human-centered experiences. Watch now and discover: - How tone and language shape AI models - Real-world examples of AI bias and how to avoid it - The importance of inclusive and empathetic language in marketing Subscribe now for first looks o YouTube and biweekly episodes featuring top CMOs"  
[X Link](https://x.com/CMOs_Unscripted/status/1945201509140193580)  2025-07-15T19:19Z [--] followers, [---] engagements


"Ready to revolutionize your marketing strategy Tune in to CMOs Unscripted Episode [--] with Laura Heisman CMO of Dynatrace as she shares the game-changing impact of AI on B2B marketing Discover how to: - Boost productivity and gain deeper customer insights - Build a cross-functional AI Marketing Council for innovation and strategy - Measure AI's impact with real-world ROI examples (3x content output 2x faster translations) - Integrate AI into your workflows for seamless automation and data analysis Don't miss out on actionable advice for CMOs marketers and sales leaderes Watch first on YouTube"  
[X Link](https://x.com/CMOs_Unscripted/status/1949907711895720309)  2025-07-28T19:00Z [--] followers, [---] engagements


"AI is only as powerful as the strategy behind it. In this clip from CMOs Unscripted Dynatrace CMO Laura Heisman gets real about the state of AI in marketing todaywhats working whats not and how to cut through the noise. If youre navigating AI adoption youll want to hear her perspective on where smart CMOs are investing and whats just smoke and mirrors. 🎧 Full episode on YouTube Spotify iHeartRadio and more. Full Episode Link: @LauraHeisman @Dynatrace @lisamartinmedia #CMOsUnscripted #LauraHeisman #Dynatrace #AIinMarketing #MarketingStrategy #ModernCMO #MarTech #MarketingInnovation"  
[X Link](https://x.com/CMOs_Unscripted/status/1952456088525414721)  2025-08-04T19:46Z [--] followers, [--] engagements


"Everything in marketing and tech is moving faster than ever and CMOs are feeling it. In the next episode of CMOs Unscripted (out August 13) Lisa Martin sits down with Denise Persson CMO of Snowflake to explore how leaders are scaling GenAI initiatives with measurable impact. From experimentation to real results in just [--] months Denise shares why speed + prioritization are key to thriving in this turbulent environment. Mark your calendar for Episode [--] and follow us for more insights from the worlds most innovative CMOs. #CMOsUnscripted #MarketingLeadership #GenAI #AIInnovation #TechMarketing"  
[X Link](https://x.com/CMOs_Unscripted/status/1954985134379434246)  2025-08-11T19:15Z [--] followers, [---] engagements


"When the market is shifting under your feet do you slow down or double down on innovation On August [--] Snowflake CMO Denise Persson joins CMOs Unscripted to talk about scaling GenAI in turbulent times and why speed clarity and bold decision-making are the differentiators for marketing leaders right now. Well explore: How to prioritize the right AI initiatives Turning uncertainty into opportunity Real examples of AI delivering measurable business value Follow and set a reminder you wont want to miss this episode. @DenisePersson @Snowflake @lisamartinmedia #CMOsUnscripted #LisaMartinTV"  
[X Link](https://x.com/CMOs_Unscripted/status/1955348455662211562)  2025-08-12T19:19Z [--] followers, [--] engagements


"New podcast drop featuring the CMO of Snowflake Denise Persson Tune in to learn how to boost your marketing game with GenAI As Denise shares content creation is one of THE most impactful areas where GenAI is making a difference. By automating tedious tasks and hyper-personalizing content you like Denise and Snowflake Marketing can save time and money while increasing relevance and timing. She shares so poignantly that the future of marketing is clear: It's humans + AI = winning model Don't get left behind - jump in learn experiment and fully embrace this change. Those who leverage AI will"  
[X Link](https://x.com/CMOs_Unscripted/status/1955717614933815495)  2025-08-13T19:46Z [--] followers, [--] engagements


"AI is moving faster than any trend marketing has seen before. On August [--] Snowflake CMO Denise Persson joined CMOs Unscripted to talk about scaling GenAI in turbulent times and why prioritizing the right initiatives can mean the difference between leading the market or lagging behind. Follow to catch the full conversation. Full Episode Link: @DenisePersson @Snowflake @lisamartinmedia #CMOsUnscripted #LisaMartinTV #Snowflake #DenisePersson #GenAI #MarketingLeadership #AIInnovation #B2BMarketing #PodcastPromo https://www.youtube.com/watchv=biuDdGeqU_U https://www.youtube.com/watchv=biuDdGeqU_U"  
[X Link](https://x.com/CMOs_Unscripted/status/1956072636867600708)  2025-08-14T19:17Z [--] followers, [--] engagements


"Denise Persson CMO of Snowflake talked on the latest episode of CMOs Unscripted about how marketing and AI are massively helping to train SDRs. As Denise shares the solution lies in empowering them with AI-powered tools. With AI-driven content creation Snowflake SDRs can now focus on high-value tasks like engaging with customers and closing deals. No more tedious email writing no more lengthy training sessions. AI can help SDRs. Tune into the episode to hear Denise talk about how gen AI is helping her marketing org generate emails and invites in minutes enable SDRs and create website content"  
[X Link](https://x.com/CMOs_Unscripted/status/1956443634645221400)  2025-08-15T19:51Z [--] followers, [--] engagements


"Hey CMOs: Do you own the SDR function Why or why not How are you using generative and agentic AI to empower your org drive ROI Share"  
[X Link](https://x.com/CMOs_Unscripted/status/1956444918752448845)  2025-08-15T19:56Z [--] followers, [--] engagements


"GenAI isnt waiting for anyone The pace of innovation has never been faster. For marketing leaders the challenge isnt whether to adopt GenAI but how quickly you can prioritize and scale it inside your organization. In this clip from CMOs Unscripted Snowflake CMO Denise Persson talks about the speed at which GenAI is transforming marketing and why leaders must decide now: Where can AI add the most value fastest How do you prioritize experiments without overwhelming the team What separates CMOs who catch up from those who get left behind GenAI isnt about replacing marketers. Its about"  
[X Link](https://x.com/CMOs_Unscripted/status/1957528303172297060)  2025-08-18T19:41Z [--] followers, [--] engagements


"AI wont replace trainingit will amplify it. Snowflake CMO Denise Persson: It takes [--] months to train new SDRsbut with AI agents we can accelerate that journey without cutting corners. Catch the full episode of #CMOsUnscripted. Full Episode Link: @Snowflake @DenisePersson @lisamartinmedia #CMOsUnscripted #MarketingLeadership #GenAI #Snowflake #CMOInsights #FutureOfWork #AIandHumans #SalesEnablement https://www.youtube.com/watchv=biuDdGeqU_U https://www.youtube.com/watchv=biuDdGeqU_U https://www.youtube.com/watchv=biuDdGeqU_U https://www.youtube.com/watchv=biuDdGeqU_U"  
[X Link](https://x.com/CMOs_Unscripted/status/1957888875231384021)  2025-08-19T19:34Z [--] followers, [--] engagements


"The SDR team is the heartbeat of pipeline growth but they dont succeed alone. In this clip from CMOs Unscripted Denise Persson CMO of Snowflake dives into the critical alignment between CMO and CRO. When marketing and sales leadership operate as true partners SDRs get the clarity resources and support they need to thrive. Its not just about generating leads its about building a culture where marketing and sales share accountability for pipeline revenue and growth. The insight: If the CMOCRO relationship is strong SDR teams become unstoppable. If its fractured growth stalls. Watch the full"  
[X Link](https://x.com/CMOs_Unscripted/status/1958242633693700183)  2025-08-20T19:00Z [--] followers, [---] engagements


"Marketing is moving towards more automated workflows to increase efficiency and as Denise Persson Snowflake CMO says in this podcast while there's no fully automated process yet certain parts of the process are already being optimized. As Denise shares AI is already optimize the timing and relevance of offers in marketing enabling businesses to promote specific offers to customers at the right time Tune in to hear Denise share her wisdom on one of the ultimate goals with AI: achieving hyper-personalization in marketing so that a customers' interactions with brands are far more efficient and"  
[X Link](https://x.com/CMOs_Unscripted/status/1958605022565998947)  2025-08-21T19:00Z [--] followers, [--] engagements


"Episode [--] coming this Wednesday Jennifer Johnson CMO at CrowdStrike jumps in hot AI isnt going to wholesale replace marketing but its going to transform how we work. At CrowdStrike were seeing it as a force multiplier helping us move faster focus on strategic tasks and drive growth in ways we couldnt before. The more marketers lean into the art of the possible with AI the more competitive advantage theyll create. If youre not experimenting with it already youre already behind. Tune in on YouTube and Spotify to get the first looks on this weeks episode @CrowdStrike @lisamartinmedia"  
[X Link](https://x.com/CMOs_Unscripted/status/1960076120600224232)  2025-08-25T20:25Z [--] followers, [--] engagements


"I can't wait for you all to see this pod episode featuring the incomparable @CrowdStrike CMO Jennifer Johnson I love how she and her #marketing team have fully embraced #AI culture and technology to help transform marketing and the customer experience. New ep drops at noon PT this Wednesday"  
[X Link](https://x.com/CMOs_Unscripted/status/1960116908403069120)  2025-08-25T23:07Z [--] followers, [--] engagements


"Tomorrow we launch a brand-new episode of CMOs Unscripted with CrowdStrike CMO Jennifer Johnson. She shares how shes leading with AI building one of the most iconic brands in cybersecurity and why product marketing is the foundation every CMO should understand. You wont want to miss this one. #CMOsUnscripted #NoFiltersNoFluff #MarketingInsights #CMO #MarketingLeaders #LeadershipDevelopment #StorytellingInMarketing @CrowdStrike @lisamartinmedia https://www.instagram.com/reel/DN1EUW80uu0/igsh=Y2Q0NmNiMjc3NQ== https://www.instagram.com/reel/DN1EUW80uu0/igsh=Y2Q0NmNiMjc3NQ=="  
[X Link](https://x.com/CMOs_Unscripted/status/1960418923821850886)  2025-08-26T19:07Z [--] followers, [---] engagements


"Its here. CrowdStrike CMO Jennifer Johnson joins Lisa Martin for an unfiltered conversation on AI marketing leadership and what it takes to build an iconic brand in a turbulent market. No filters. No fluff. Just bold insights. Watch and subscribe now on YouTube. @CrowdStrike @lisamartinmedia #CMOsUnscripted #AIMarketing #AgenticAI #GenerativeAI #MarketingInnovation #FutureOfMarketing #DigitalTransformation #MarketingPodcast #MarketingStrategy https://youtube.com/@cmosunscriptedsi=GMLqV60TXujCfPP6 https://youtube.com/@cmosunscriptedsi=GMLqV60TXujCfPP6"  
[X Link](https://x.com/CMOs_Unscripted/status/1960779357863207268)  2025-08-27T19:00Z [--] followers, [---] engagements


"Tune in to hear from @CrowdStrike CMO Jennifer Johnson (JJ) on how this iconic #cybersecurity brand is leveraging AI to transform the customer experience and impact revenue"  
[X Link](https://x.com/CMOs_Unscripted/status/1960779690194690447)  2025-08-27T19:01Z [--] followers, [--] engagements


"The reality is if youre not experimenting with AI today youre already far behind. Jennifer Johnson CMO of CrowdStrike Catch her full conversation on the latest episode of CMOs Unscripted. Full Episode Link: #CMOsUnscripted #MarketingLeadership #CMO #CrowdStrike #Cybersecurity #TrustedBrands #InnovationCulture #HighPerformanceTeams @CrowdStrike @lisamartinmedia https://www.youtube.com/watchv=7-DAHG4ZQ1c https://www.youtube.com/watchv=7-DAHG4ZQ1c https://www.youtube.com/watchv=7-DAHG4ZQ1c https://www.youtube.com/watchv=7-DAHG4ZQ1c"  
[X Link](https://x.com/CMOs_Unscripted/status/1961141737835073701)  2025-08-28T19:00Z [--] followers, [--] engagements


"Product marketing is the hub role. It teaches you storytelling alignment and synthesis. Its the foundation of great CMOs. Jennifer Johnson Jennifer Johnson CMO of CrowdStrike didnt start her career with a CMO title. She started in product marketing. Why does that matter Because being a product marketer means mastering the art of storytelling balancing engineering with customer needs and synthesizing complex ideas into simple narratives. As she puts it product marketing is the hub role that connects product sales marketing and the customer. That foundation shaped her into the leader she is"  
[X Link](https://x.com/CMOs_Unscripted/status/1961504127231689113)  2025-08-29T19:00Z [--] followers, [---] engagements


"Will AI replace marketers Jennifer Johnson doesnt think so. Instead she calls it a force multiplier a tool that accelerates productivity sharpens creativity and allows marketers to focus on higher-value strategy. At CrowdStrike shes not just watching AI adoption; shes using it herself every single day. #CMOsUnscripted #AIMarketing #GenerativeAI #MarketingInnovation #FutureOfWork Full Episode Link: @lisamartinmedia @CrowdStrike https://www.youtube.com/watchv=7-DAHG4ZQ1c https://www.youtube.com/watchv=7-DAHG4ZQ1c"  
[X Link](https://x.com/CMOs_Unscripted/status/1963316063430390041)  2025-09-03T19:00Z [--] followers, [--] engagements


"@Mannygarcia_03 Yep the strategy needs to be [---]. I loved my conversation on this episode with JJ CMO of @CrowdStrike because she shares her real world use cases that are strategically helping $CRWD improve marketing-influenced revenue. Boom"  
[X Link](https://x.com/CMOs_Unscripted/status/1963370717883548010)  2025-09-03T22:37Z [--] followers, [--] engagements


"Tune into episode [--] of CMOs Unscripted to hear boardroom tips for marketing leaders from Celigos Rico Andrade. He says to skip the vanity metrics and not to bring MQL counts to the board deck unless they directly tie to what boards really care about: revenue growth and strategic outcomes. Rico says that whatever numbers you do bring know them inside and out so you can confidently back them up. Transparency over guesswork every time. Full Episode Link: @celigoinc @lisamartinmedia #MarketingLeadership #ExecutiveAlignment #BoardroomReady #CMOStrategy #LeadershipTips #MarketingStrategy"  
[X Link](https://x.com/CMOs_Unscripted/status/1971650985992114498)  2025-09-26T19:00Z [--] followers, [--] engagements


"Marketing isnt just about campaigns anymore Its about measurable impact like bookings After 20+ years in the field FE fundinfo CMO Diana Eadington has seen demand generation evolve from activity-based programs to a strategic growth engine where every investment is measured back to bookings and business outcomes. Data AI and accountability arent optional these days; theyre essential. Tune into the pod to hear more insights from Diana Full Episode Link: @lisamartinmedia @DianaEReed @FEfundinfo #B2BMarketing #DemandGen #MarketingLeadership #AIinMarketing #MarketingImpact #CMOsUnscripted #Podcast"  
[X Link](https://x.com/CMOs_Unscripted/status/1978538022506528883)  2025-10-15T19:06Z [--] followers, [--] engagements


"Marketing success isnt achieved in a silo; its a team sport. As CMO Diana Eadington from FE fundinfo says in this episode of CMOs Unscripted from bookings to pipeline to ROI every function plays a role in driving measurable impact. Marketing leaders should align KPIs across teams partner closely with sales and product and ensure their value is clear at every step of the customer journey. Full Episode Link: @DianaEReed @lisamartinmedia @FEfundinfo #MarketingLeadership #Teamwork #RevenueImpact #B2BMarketing #CMOsUnscripted #Podcast #MarketingPodcast #DemandGen #AI #Sales #CRO #CMO"  
[X Link](https://x.com/CMOs_Unscripted/status/1978898745379996000)  2025-10-16T19:00Z [--] followers, [--] engagements


"A new episode of CMOs Unscripted drops in [--] days I sit down with one of my mentors Madhukar Kumar former CMO turned CEO & Founder of Robynn to unpack how agentic AI is rewriting the marketing playbook from team structures to tech stacks. We cover: - Why agents are the next evolution beyond traditional LLMs and how theyll transform marketing execution - How the rise of agent-driven marketing is collapsing the bloated MarTech stack - Why CMOs need to think of combining SEO with GEO to win visibility in the gen AI era - And the big shift every marketing leader must make: moving from managing"  
[X Link](https://x.com/CMOs_Unscripted/status/1980348296674811924)  2025-10-20T19:00Z [--] followers, [--] engagements


"In the latest episode of CMOs Unscripted I talk with Madhukar Kumar about how the AI and agentic era is reshaping marketing teams tech stacks and the very way leaders are operating. In one funny moment Madhukar shares a funny (and all-too-real) example of the noise AI is generating: after a playful LinkedIn post about his startups growth his inbox exploded with 15-minute meeting requests. The lesson AI amplifies everythingproductivity and noise. As youll learn from Madhukar marketing leaders today need to evolve by leaning into AI agents rethinking workflows and focusing on meaningful"  
[X Link](https://x.com/CMOs_Unscripted/status/1981435460187820404)  2025-10-23T19:00Z [--] followers, [--] engagements


"The AI and agentic era is rewriting marketing faster than many teams can keep up. In the newest episode of CMOs Unscripted which dropped yesterday I talk with Madhukar Kumar about leading with focus when AI amplifies everything including both the productivity and the noise. Tune in + share your take: How are you adapting"  
[X Link](https://x.com/CMOs_Unscripted/status/1981438839509176626)  2025-10-23T19:13Z [--] followers, [--] engagements


"Loved Madhukars insight from his episode of CMOs Unscripted where he confirms weve moved from AI assistants to true agents and shares why thats a game-changer for marketing. Tune into the episode to hear Madhukar say assistants like ChatGPT help us think but agents can now act. They combine intelligence with execution using tools following instructions and operating within the context of your brands tone assets and goals. In other words theyre becoming the equivalent of a junior marketer who never sleeps but one that still needs your guidance context and creativity. This is the next evolution"  
[X Link](https://x.com/CMOs_Unscripted/status/1981797845540696509)  2025-10-24T19:00Z [--] followers, [--] engagements


"This part of my CMOs Unscripted conversation with Madhukar Kumar really hit home for me as he breaks down marketing into three powerful pillars: - Demand gen: Building pipe and fueling sales - PLG: Putting the product at the center of customer acquisition - Brand: Creating awareness trust and emotional connection If you think about it Its a simple framework but the way Madhukar articulates how these three intersect (and how AI is changing each one) is something every marketing leader should hear. Catch the full episode for a masterclass in modern marketing leadership: CMOs Unscripted. Full"  
[X Link](https://x.com/CMOs_Unscripted/status/1983609781467467910)  2025-10-29T19:00Z [--] followers, [---] engagements


"Authenticity vulnerability and empathy are not buzzwords. Today theyre the foundation of street cred in B2B marketing. In the next episode of CMOs Unscripted I sit down with Rena Fallstrom Head of Communications at Glean and member of the Forbes Communications Council. Together we deep dive on how CMOs and marketing leaders can earn trust and influence in todays fast-moving AI-powered landscape. Rena shares 25+ years of lessons from the tech frontlines and how honest analyst engagement authentic influencer relationships and culturally aware global communications build stronger brands and more"  
[X Link](https://x.com/CMOs_Unscripted/status/1985799211892490603)  2025-11-04T20:00Z [--] followers, [--] engagements


"@Dynatrace @TELUS Love this @Dynatrace I always say that the validating voice of the customer is the best single source of truth for a brand Wish I was gonna be on stage with you all"  
[X Link](https://x.com/CMOs_Unscripted/status/1988339084440539176)  2025-11-11T20:12Z [--] followers, [--] engagements


"Season [--] drops on Wednesday Jan. [--] What youll learn in this episode is that marketing isnt riding shotgun anymore. Its in the drivers seat and NetApp CMO Gabie Boko kicks off CMOs Unscripted with a powerful take on whats changing right now: AI as an opportunity the reemergence of brand as narrative and the evolution of the CMO from steward of brand and demand to true growth integrator. If youre building a modern brand that has to stay agile without losing its soul this episode is for you. Season [--] launches on January [--] [----] Subscribe now so you dont miss the first drop (and what Gabie reveals"  
[X Link](https://x.com/CMOs_Unscripted/status/2008267838218248344)  2026-01-05T20:02Z [--] followers, [--] engagements


"CMOs Unscripted season [--] episode [--] drops tomorrow Cant wait for you to see my conversation with NetApp CMO Gabie Boko Were talking: - AI that actually drives business growth - Data-driven storytelling with a soul - Smashing silos between marketing product & customer success Gabie drops the real truth: big impact doesnt always start with big budgets. Sometimes it starts with a scrappy experiment a little courage and the confidence to earn your right to scale. This is what modern CMOs look like. They are curious collaborative bold and rewriting the growth playbook in real time. If you havent"  
[X Link](https://x.com/CMOs_Unscripted/status/2008629649392160796)  2026-01-06T20:00Z [--] followers, [--] engagements


"@via_marketing_ Agree The soul is table stakes IMO. @NetApp is crushing it in this space"  
[X Link](https://x.com/CMOs_Unscripted/status/2008983468043309154)  2026-01-07T19:25Z [--] followers, [--] engagements


"One of the clearest takes on AI Ive heard lately came from NetApp CMO Gabie Boko on the season [--] premiere of my podcast CMOs Unscripted. She called out the no-brainers first: like if youre not using AI to drive content or generate demand yet thats table stakes so youd better get on it. But then she went deeper to where the real opportunity is showing up for CMOs and tech leaders alike. AI isnt changing where your data lives. Its changing how your data moves. Cloud multi-cloud on-premthose distinctions matter far less if you cant see manage secure and react to data as it moves across"  
[X Link](https://x.com/CMOs_Unscripted/status/2009354425438011823)  2026-01-08T20:00Z [--] followers, [--] engagements


"NetApp CMO Gabie Boko said something on CMOs Unscripted that every enterprise marketer needs to hear: Its no longer about where your data lives. Its about whether your data is unified and actionable across fragmented environments. Because when marketing can connect data across cloud multi-cloud and on-prem you get what CMOs actually need: real-time insight into whats working and the ability to pivot fast. And thats the unlock for AI agents too: theyre only as powerful as the data they can access and trust. Full Episode Link: @GabieBoko @lisamartinmedia @NetApp #CMOsUnscripted #AI #Data"  
[X Link](https://x.com/CMOs_Unscripted/status/2009716813639430353)  2026-01-09T20:00Z [--] followers, [--] engagements


"AI isnt magic. Its movement. Gabe Boko breaks down the real unlock for modern marketing: Its not where your data lives its how it flows how it connects and how securely it moves across everything you do. When data is fragmented AI creates noise. When data is unified AI creates growth. Thats when marketing stops reacting and starts predicting. This is the shift from campaigns to connected intelligence and CMOs who get this will outpace everyone else. Full Episode Link: @gabieboko @NetApp @lisamartinmedia #CMOsUnscripted #MarketingLeadership #AIinMarketing #DataStrategy #B2BMarketing"  
[X Link](https://x.com/CMOs_Unscripted/status/2010803974501515763)  2026-01-12T20:00Z [--] followers, [--] engagements


"More from Episode 1: Formula [--] isnt about speed. Its about decisions made at speed. Every millisecond every data point every adjustment changes the outcome and marketing now lives in that same reality. AI didnt just make us faster. It made delay expensive. When your data moves in real time your marketing stops guessing and starts steering. Thats how modern CMOs win Full Episode Link: @GabieBoko @NetApp @lisamartinmedia #CMOsUnscripted #MarketingStrategy #AI #CMO #DataDrivenMarketing https://www.youtube.com/watchv=iJJrd1XiuSg https://www.youtube.com/watchv=iJJrd1XiuSg"  
[X Link](https://x.com/CMOs_Unscripted/status/2011166361515593991)  2026-01-13T20:00Z [--] followers, [--] engagements


"@NetApp is like @AstonMartinF1 as you'll hear CMO Gabie Boko articulate. Both are built for high performance precision engineering and reliability under pressure using real-time insight and smart strategy to win without compromising control. Have you tuned into Gabie's episode yet Link above https://twitter.com/i/web/status/2011167476277789146 https://twitter.com/i/web/status/2011167476277789146"  
[X Link](https://x.com/CMOs_Unscripted/status/2011167476277789146)  2026-01-13T20:04Z [--] followers, [--] engagements


"Collaboration is too late. Integration is where growth starts. Gabe Boko flips the script on how marketing works with the rest of the business not by throwing plans over the fence but by building them together. When marketing sales and product co-create the strategy you dont just get alignment You get accountability velocity and revenue you can actually prove. This is what the CMO role looks like now. Full Episode Link: #CMOsUnscripted #CMOLeadership #B2BMarketing #RevenueMarketing #MarketingOps @GabieBoko @NetApp @lisamartinmedia https://www.youtube.com/watchv=iJJrd1XiuSg"  
[X Link](https://x.com/CMOs_Unscripted/status/2011528746738860198)  2026-01-14T20:00Z [--] followers, [--] engagements


"Marketing is no longer a service desk. Its the growth engine. Gabe Boko lays out the truth most companies are still catching up to: The CMO is no longer just a brand steward theyre a business leader accountable for revenue trajectory and transformation. If youre not shaping how the company grows youre not really in the room. This is what modern marketing leadership sounds like. #CMOsUnscripted #MarketingLeadership #CMO #BusinessGrowth #B2B Full Episode Link: @GabieBoko @NetApp @lisamartinmedia https://www.youtube.com/watchv=iJJrd1XiuSg https://www.youtube.com/watchv=iJJrd1XiuSg"  
[X Link](https://x.com/CMOs_Unscripted/status/2011891136915226825)  2026-01-15T20:00Z [--] followers, [--] engagements


"Episode [--] launches tomorrow Most marketing advice is about tactics. This episode is about decision-making. In Episode [--] of CMOs Unscripted Jason McClelland and I get into what actually separates companies that own categories from those that chase them. We talk about: Why platforms that do everything dont win Why confidence matters more than certainty Why AI doesnt replace creativity it amplifies it And why technical storytelling is still one of the most underrated skills in B2B If youre a CMO VP or marketing leader navigating growth AI or repositioning right now this ones for you. 🎙 Episode"  
[X Link](https://x.com/CMOs_Unscripted/status/2013703079431213531)  2026-01-20T20:00Z [--] followers, [--] engagements


"This episode goes off script in the best way. Jason McClelland has been a CMO five times. Hes helped build and reposition companies like @Adobe @salesforce @heroku and @DataStaxEng . And in Episode [--] of CMOs Unscripted he breaks down: Why category creation is non-negotiable in tech Why most companies lose by trying to be everything What AI is actually changing (and what its not) And why modern CMOs have to lead without certainty If youre navigating AI growth or a noisy market this conversation will change how you think about marketing leadership. Watch the full episode on YouTube now:"  
[X Link](https://x.com/CMOs_Unscripted/status/2014065465853628478)  2026-01-21T20:00Z [--] followers, [--] engagements


"Hope to be there The future of cybersecurity takes shape in Las Vegas. Fal.Con [----] is coming. 📍 Mandalay Bay Aug 31-Sept [--] https://t.co/lW8HX5G9SQ #FalCon26 https://t.co/tleIe06y2v The future of cybersecurity takes shape in Las Vegas. Fal.Con [----] is coming. 📍 Mandalay Bay Aug 31-Sept [--] https://t.co/lW8HX5G9SQ #FalCon26 https://t.co/tleIe06y2v"  
[X Link](https://x.com/CMOs_Unscripted/status/2015880517938512369)  2026-01-26T20:12Z [--] followers, [--] engagements


"Season [--] is finally here AI isnt about where your data lives. Its about how your data moves. NetApp CMO Gabie Boko nailed a truth a lot of teams are still missing and that is that whether its cloud multi-cloud on-prem it doesnt matter as much if you cant see secure and react to data as it moves. Thats the real unlock for AI and the real opportunity for marketing. When marketers understand data flow not just data storage they stop reacting and start driving growth. AI turns marketing into the risk-taking growth engine of the business rather than campaign operators. As Gabie says this is what"  
[X Link](https://x.com/CMOs_Unscripted/status/2008992033269264794)  2026-01-07T20:00Z [--] followers, [--] engagements


"There was a moment when marketing tried to become purely scientific. Metrics over meaning. Optimization over identity. Data matters deeply. But without a story it becomes noise. Great marketing connects insight with emotion. It explains not just what a company does but why it exists and who it is for. A moment from Episode [--] of CMOs Unscripted. Full Episode Link: @heresjasonm @lisamartinmedia #CMOsUnscripted #MarketingStrategy #BrandStorytelling #ModernMarketing #CMO https://www.youtube.com/watchv=HdVx1q9jfCs https://www.youtube.com/watchv=HdVx1q9jfCs"  
[X Link](https://x.com/CMOs_Unscripted/status/2016964696226828758)  2026-01-29T20:00Z [--] followers, [--] engagements


"In this episode Kipp Bodnar really nailed the characteristics of the best marketers: they have a "deep understanding of the customer" a "deep understanding of the technology and channels" and they are "very analytical and iterative". The key takeaway from Kipp is that marketing is an "obsessed" learning process. Even in the "AI era" we are still relying on our "best possible educated assumption" and the only way to improve that is through the "incredibly important" feedback loop. The question about how "AI broke my marketing's metrics" is fascinating and I can't wait to hear the answer Full"  
[X Link](https://x.com/anyuser/status/2019863670873026983)  2026-02-06T20:00Z [--] followers, [--] engagements


"More incredible insights from @kippbodnar from @HubSpot . The idea of marketing as a loop not a funnel really stuck with me. How are teams actually closing the loop today"  
[X Link](https://x.com/anyuser/status/2019865098853241243)  2026-02-06T20:05Z [--] followers, [--] engagements


"I asked HubSpot CMO Kipp Bodnar a burning question on the newest episode of CMOs Unscripted Season [--] which drops this Wednesday Feb. [--] His take: "It's made direct response marketing look a lot more like brand marketing." Tune in on Feb. [--] to learn how to react and plan if you're struggling with measuring impact in the AI era. Guys this episode is a must-watch Tune in here: @lisamartinmedia @kippbodnar @HubSpot https://www.youtube.com/@CMOsUnscripted https://www.youtube.com/@CMOsUnscripted"  
[X Link](https://x.com/anyuser/status/2018414117175111899)  2026-02-02T20:00Z [--] followers, [--] engagements


"EPISODE LAUNCH TOMORROW Tune in to the newest episode of CMOs Unscripted where I'm joined by Kipp Bodnar CMO of HubSpot Kipps has experienced every major shift in modern marketing from inbound to MarTech RevOps and now AI We discuss why AI is breaking traditional marketing metrics which KPIs no longer work and what CMOs should measure instead. Kipp also shares his AI adoption framework "The Loop" (it's an acronym) and how teams can move from experimenting with AI to actually operationalizing it Plus we have a really fun lightning round that you don't want to miss If you're a CMO or a"  
[X Link](https://x.com/anyuser/status/2018776507317989673)  2026-02-03T20:00Z [--] followers, [---] engagements


"RIP to the old marketing funnel. Sorry not sorry As my incredible guest HubSpot CMO Kipp Bodnar says AI didnt just tweak marketing it legit flipped it upside down. Traffic is down conversions are up and that wide comfy top of the funnel Gone. Turns out just get more visits isnt a strategy anymore. The middle of the funnel is where the magic is now all powered by personalization at scale. If your metrics feel broken its because the old playbook is. Tune in if you want to stop chasing outdated KPIs understand where real growth is coming from now and learn how to lead in an AI-first era instead"  
[X Link](https://x.com/anyuser/status/2021313223815987391)  2026-02-10T20:00Z [--] followers, [---] engagements


"Curious how this is showing upinsideyour org #CMOs: Are you seeing traffic dip but pipe quality & conversion rates climb like @kippbodnar & @HubSpot And are your teams still being judged on TOFU volume even though as Kipp says the real leverage has moved to MOFU Would love to hear what metrics youve had to rethink (or fight for) as AI reshapes the funnel Share in the comments https://twitter.com/i/web/status/2021317146459111760 https://twitter.com/i/web/status/2021317146459111760"  
[X Link](https://x.com/anyuser/status/2021317146459111760)  2026-02-10T20:15Z [--] followers, [--] engagements


"The marketing funnel as we knew it is officially broken Traffic is going down while conversion rates are going up As my mega guest on the newest episode of CMOs Unscripted Kipp Bodnar says AI-driven personalization has completely reshaped the funnel. As Kipp shares the top is smaller the middle is wider and the old idea that more visits = more revenue just doesnt hold anymore Mind blown In fact as Kipp shares some AI-powered channels are delivering HubSpot 13x higher conversion rates than traditional Google search because the intent is so much stronger What I agree with Kipp when he says that"  
[X Link](https://x.com/CMOs_Unscripted/status/2021675607051145538)  2026-02-11T20:00Z [--] followers, [--] engagements


"As you'll learn in this awesome episode with @kippbodnar #CMO of @HubSpot smart marketers arent chasing volume anymore. Theyre engineering precision. Its not about bigger traffic numbers anymore. Its about stronger intent smarter targeting and 1:1 experiences that actually convert. Precision is the new scale. And the teams that get that shift will win https://twitter.com/i/web/status/2021678397735547252 https://twitter.com/i/web/status/2021678397735547252"  
[X Link](https://x.com/anyuser/status/2021678397735547252)  2026-02-11T20:11Z [--] followers, [--] engagements


"I am crazy excited for you to hear from Kipp Bodnar CMO of HubSpot today As he shares the nature of marketing has "changed dramatically" over the last decade and according to Kipp AI is breaking some of the metrics that marketers have relied on for years In this pivotal episode Kipp shares his principles for success in this new era including the powerful idea of a marketer's first-mover advantage. He also tackles the biggest myth in marketing which is that you have to attribute everything. He reveals the most underrated AI use case: answer engine optimization. If you're ready to stop being"  
[X Link](https://x.com/anyuser/status/2019138893359247724)  2026-02-04T20:00Z [--] followers, [---] engagements


"Rethinking the funnel According to my amazing guest HubSpot CMO Kipp Bodnar the new math of marketing is less about visits and more about conversion rate. The quality of attention varies dramatically. As Kipps shares your lead routing SLA follow-ups and B2B prospecting must be massively different in the age of AI and prioritized based on demand intent. Instead of one funnel you need channel-specific funnels to prioritize the highest intent demand. Tune in What are your thoughts on prioritizing the highest intent demand Full Episode Link: @HubSpot @kippbodnar @lisamartinmedia"  
[X Link](https://x.com/anyuser/status/2019501280792834356)  2026-02-05T20:00Z [--] followers, [--] engagements


"RIP to the old marketing funnel. Sorry not sorry As my incredible guest HubSpot CMO Kipp Bodnar says AI didnt just tweak marketing it legit flipped it upside down. Traffic is down conversions are up and that wide comfy top of the funnel Gone. Turns out just get more visits isnt a strategy anymore. The middle of the funnel is where the magic is now all powered by personalization at scale. If your metrics feel broken its because the old playbook is. Tune in if you want to stop chasing outdated KPIs understand where real growth is coming from now and learn how to lead in an AI-first era instead"  
[X Link](https://x.com/anyuser/status/2020953367158374834)  2026-02-09T20:10Z [--] followers, [--] engagements


"The math of marketing is changing according to my most recent guest Kipp Bodnar CMO of HubSpot. As he shared in this newest episode traffic isnt the star anymore. In the age of AI visits matter less than conversion rate and attribution is giving way to incrementality. Not all attention is equal: a cold social click and a high-intent ChatGPT citation are two completely different signals and they should be treated (and prioritized) very differently. The future isnt one giant funnel. Its channel-specific funnels smarter lead routing faster follow-ups and a ruthless focus on where real ROI"  
[X Link](https://x.com/anyuser/status/2022400386036883731)  2026-02-13T20:00Z [--] followers, [--] engagements


"Funnels arent dead Theyve just multiplied. Smarter routing faster follow-up ruthless ROI matter in [----]. If your metrics feel messy lately youre not nuts. Youre just marketing in [----]. Come watch @kippbodnar unpack the new math of marketing"  
[X Link](https://x.com/anyuser/status/2022401469622997449)  2026-02-13T20:04Z [--] followers, [--] engagements


"The math of marketing is changing according to my most recent guest Kipp Bodnar CMO of HubSpot. As he shared in this newest episode traffic isnt the star anymore. In the age of AI visits matter less than conversion rate and attribution is giving way to incrementality. Not all attention is equal: a cold social click and a high-intent ChatGPT citation are two completely different signals and they should be treated (and prioritized) very differently. The future isnt one giant funnel. Its channel-specific funnels smarter lead routing faster follow-ups and a ruthless focus on where real ROI"  
[X Link](https://x.com/anyuser/status/2022400386036883731)  2026-02-13T20:00Z [--] followers, [--] engagements


"Funnels arent dead Theyve just multiplied. Smarter routing faster follow-up ruthless ROI matter in [----]. If your metrics feel messy lately youre not nuts. Youre just marketing in [----]. Come watch @kippbodnar unpack the new math of marketing"  
[X Link](https://x.com/anyuser/status/2022401469622997449)  2026-02-13T20:04Z [--] followers, [--] engagements


"Marketing measurement is getting a serious rewrite as Kipp Bodnar alludes. In the SEO era attribution felt clean right Marketers would optimize pages build links track Google traffic. But in the age of Answer Engine Optimization (AEO) your brand shows up in ChatGPT Gemini Claude Perplexity etc and the path to get there is not a straight line. As Kipp shares on my podcast AEO is influenced by everything from community engagement to affiliate programs to long-term content investments. Its really not one channel its many working together and thats forcing marketers to completely rethink how"  
[X Link](https://x.com/anyuser/status/2022037999467606166)  2026-02-12T20:00Z [--] followers, [--] engagements


"@CMOs_Unscripted check out the full episode link: https://www.youtube.com/watchv=we34sA-if7c&t=1841s https://www.youtube.com/watchv=we34sA-if7c&t=1841s"  
[X Link](https://x.com/anyuser/status/2021680016065769981)  2026-02-11T20:17Z [----] followers, [--] engagements


"The marketing funnel as we knew it is officially broken Traffic is going down while conversion rates are going up As my mega guest on the newest episode of CMOs Unscripted Kipp Bodnar says AI-driven personalization has completely reshaped the funnel. As Kipp shares the top is smaller the middle is wider and the old idea that more visits = more revenue just doesnt hold anymore Mind blown In fact as Kipp shares some AI-powered channels are delivering HubSpot 13x higher conversion rates than traditional Google search because the intent is so much stronger What I agree with Kipp when he says that"  
[X Link](https://x.com/CMOs_Unscripted/status/2021675607051145538)  2026-02-11T20:00Z [--] followers, [--] engagements


"As you'll learn in this awesome episode with @kippbodnar #CMO of @HubSpot smart marketers arent chasing volume anymore. Theyre engineering precision. Its not about bigger traffic numbers anymore. Its about stronger intent smarter targeting and 1:1 experiences that actually convert. Precision is the new scale. And the teams that get that shift will win https://twitter.com/i/web/status/2021678397735547252 https://twitter.com/i/web/status/2021678397735547252"  
[X Link](https://x.com/anyuser/status/2021678397735547252)  2026-02-11T20:11Z [--] followers, [--] engagements


"RIP to the old marketing funnel. Sorry not sorry As my incredible guest HubSpot CMO Kipp Bodnar says AI didnt just tweak marketing it legit flipped it upside down. Traffic is down conversions are up and that wide comfy top of the funnel Gone. Turns out just get more visits isnt a strategy anymore. The middle of the funnel is where the magic is now all powered by personalization at scale. If your metrics feel broken its because the old playbook is. Tune in if you want to stop chasing outdated KPIs understand where real growth is coming from now and learn how to lead in an AI-first era instead"  
[X Link](https://x.com/anyuser/status/2021313223815987391)  2026-02-10T20:00Z [--] followers, [---] engagements


"Curious how this is showing upinsideyour org #CMOs: Are you seeing traffic dip but pipe quality & conversion rates climb like @kippbodnar & @HubSpot And are your teams still being judged on TOFU volume even though as Kipp says the real leverage has moved to MOFU Would love to hear what metrics youve had to rethink (or fight for) as AI reshapes the funnel Share in the comments https://twitter.com/i/web/status/2021317146459111760 https://twitter.com/i/web/status/2021317146459111760"  
[X Link](https://x.com/anyuser/status/2021317146459111760)  2026-02-10T20:15Z [--] followers, [--] engagements


"RIP to the old marketing funnel. Sorry not sorry As my incredible guest HubSpot CMO Kipp Bodnar says AI didnt just tweak marketing it legit flipped it upside down. Traffic is down conversions are up and that wide comfy top of the funnel Gone. Turns out just get more visits isnt a strategy anymore. The middle of the funnel is where the magic is now all powered by personalization at scale. If your metrics feel broken its because the old playbook is. Tune in if you want to stop chasing outdated KPIs understand where real growth is coming from now and learn how to lead in an AI-first era instead"  
[X Link](https://x.com/anyuser/status/2020953367158374834)  2026-02-09T20:10Z [--] followers, [--] engagements


"This convo was a total reality. If your dashboards feel confusing lately its not you. Its your funnel. My guest Kipp meticulously breaks downwhythe old marketing metrics arent working anymore and what actually matters in an AI-first world. Super practical candid and honestly one of those episodes that makes things click. Please tune in if youre rethinking growth personalization or how marketing teams win right now"  
[X Link](https://x.com/anyuser/status/2020955228863185326)  2026-02-09T20:17Z [--] followers, [--] engagements


"In this episode Kipp Bodnar really nailed the characteristics of the best marketers: they have a "deep understanding of the customer" a "deep understanding of the technology and channels" and they are "very analytical and iterative". The key takeaway from Kipp is that marketing is an "obsessed" learning process. Even in the "AI era" we are still relying on our "best possible educated assumption" and the only way to improve that is through the "incredibly important" feedback loop. The question about how "AI broke my marketing's metrics" is fascinating and I can't wait to hear the answer Full"  
[X Link](https://x.com/anyuser/status/2019863670873026983)  2026-02-06T20:00Z [--] followers, [--] engagements


"More incredible insights from @kippbodnar from @HubSpot . The idea of marketing as a loop not a funnel really stuck with me. How are teams actually closing the loop today"  
[X Link](https://x.com/anyuser/status/2019865098853241243)  2026-02-06T20:05Z [--] followers, [--] engagements


"Rethinking the funnel According to my amazing guest HubSpot CMO Kipp Bodnar the new math of marketing is less about visits and more about conversion rate. The quality of attention varies dramatically. As Kipps shares your lead routing SLA follow-ups and B2B prospecting must be massively different in the age of AI and prioritized based on demand intent. Instead of one funnel you need channel-specific funnels to prioritize the highest intent demand. Tune in What are your thoughts on prioritizing the highest intent demand Full Episode Link: @HubSpot @kippbodnar @lisamartinmedia"  
[X Link](https://x.com/anyuser/status/2019501280792834356)  2026-02-05T20:00Z [--] followers, [--] engagements


"I think the idea that attention quality matters more than raw volume feels like the biggest mindset shift for marketers right now as Kipp Bodnar says. Treating all leads the same made sense when intent signals were limited but AI is giving us much clearer indicators ofwhois ready andhowthey want to engage. Channel-specific funnels and intent-based prioritization feel less like a nice-to-have and more like table stakes. Curious how teams are operationalizing this shift without overcomplicating their systems"  
[X Link](https://x.com/anyuser/status/2019502398910451860)  2026-02-05T20:04Z [--] followers, [--] engagements


"I am crazy excited for you to hear from Kipp Bodnar CMO of HubSpot today As he shares the nature of marketing has "changed dramatically" over the last decade and according to Kipp AI is breaking some of the metrics that marketers have relied on for years In this pivotal episode Kipp shares his principles for success in this new era including the powerful idea of a marketer's first-mover advantage. He also tackles the biggest myth in marketing which is that you have to attribute everything. He reveals the most underrated AI use case: answer engine optimization. If you're ready to stop being"  
[X Link](https://x.com/anyuser/status/2019138893359247724)  2026-02-04T20:00Z [--] followers, [---] engagements


"EPISODE LAUNCH TOMORROW Tune in to the newest episode of CMOs Unscripted where I'm joined by Kipp Bodnar CMO of HubSpot Kipps has experienced every major shift in modern marketing from inbound to MarTech RevOps and now AI We discuss why AI is breaking traditional marketing metrics which KPIs no longer work and what CMOs should measure instead. Kipp also shares his AI adoption framework "The Loop" (it's an acronym) and how teams can move from experimenting with AI to actually operationalizing it Plus we have a really fun lightning round that you don't want to miss If you're a CMO or a"  
[X Link](https://x.com/anyuser/status/2018776507317989673)  2026-02-03T20:00Z [--] followers, [---] engagements


"Kipp Bodnar doesnt just talk about AI. Hes livedeverymajor marketing shift that got us here and it shows This conversation goes way beyond hype intowhat actually changes for CMOs when AI breaks the old metrics and why clinging to them is a losing game. We get into: - What KPIs no longer tell the full story - Whatshouldreplace them - How to move from AI experiments to real operational impact (The Loop) If youre a CMO or senior marketing leader trying to make smart AI decisions without chasing shiny objects this episode is for you. See you tomorrow"  
[X Link](https://x.com/anyuser/status/2018783030698180928)  2026-02-03T20:25Z [--] followers, [--] engagements


"I asked HubSpot CMO Kipp Bodnar a burning question on the newest episode of CMOs Unscripted Season [--] which drops this Wednesday Feb. [--] His take: "It's made direct response marketing look a lot more like brand marketing." Tune in on Feb. [--] to learn how to react and plan if you're struggling with measuring impact in the AI era. Guys this episode is a must-watch Tune in here: @lisamartinmedia @kippbodnar @HubSpot https://www.youtube.com/@CMOsUnscripted https://www.youtube.com/@CMOsUnscripted"  
[X Link](https://x.com/anyuser/status/2018414117175111899)  2026-02-02T20:00Z [--] followers, [--] engagements


"CAN NOT wait for you to see / hear Kipp's episode of CMOs Unscripted this Wednesday Seriously the knowledge and experience Kipp shares.so many mic drop moments Mark your calendars and subscribe to CMOs Unscripted on YouTube so you get immediate access to the episode and clips"  
[X Link](https://x.com/anyuser/status/2018416526442041828)  2026-02-02T20:09Z [--] followers, [--] engagements


"One of the unintended consequences of AI is that many brands now sound the same. The same language. The same positioning. The same promises. This is where marketers earn their seat. Not by producing more content but by clarifying what is truly different and making it matter. An excerpt from Episode [--] of CMOs Unscripted. Full Episode Link: @heresjasonm @lisamartinmedia #CMOsUnscripted #BrandDifferentiation #MarketingLeadership #AIinMarketing #ModernCMO https://www.youtube.com/watchv=HdVx1q9jfCs https://www.youtube.com/watchv=HdVx1q9jfCs"  
[X Link](https://x.com/anyuser/status/2017326952906977359)  2026-01-30T20:00Z [--] followers, [--] engagements


"What I love most about this part of my podcast with Jason McClelland is our alignment on the power of storytelling which in the age of AI I think is even more important and valuable now with so many brands looking and sounding the same"  
[X Link](https://x.com/anyuser/status/2017334882951958784)  2026-01-30T20:31Z [--] followers, [--] engagements

Limited data mode. Full metrics available with subscription: lunarcrush.com/pricing