# ![@CJSlattery Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::139163270.png) @CJSlattery Collin Slattery

Collin Slattery posts on X about $googl, meta, money, agencies the most. They currently have [-----] followers and [---] posts still getting attention that total [------] engagements in the last [--] hours.

### Engagements: [------] [#](/creator/twitter::139163270/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::139163270/c:line/m:interactions.svg)

- [--] Week [-------] +5,747%
- [--] Month [-------] +1,311%
- [--] Months [-------] +202%
- [--] Year [-------] -25%

### Mentions: [--] [#](/creator/twitter::139163270/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::139163270/c:line/m:posts_active.svg)

- [--] Month [--] -57%
- [--] Months [---] +60%
- [--] Year [---] +27%

### Followers: [-----] [#](/creator/twitter::139163270/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::139163270/c:line/m:followers.svg)

- [--] Week [-----] +0.91%
- [--] Month [-----] +34%
- [--] Months [-----] +43%
- [--] Year [-----] +54%

### CreatorRank: [-------] [#](/creator/twitter::139163270/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::139163270/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[technology brands](/list/technology-brands)  [stocks](/list/stocks)  #5054 [finance](/list/finance)  [social networks](/list/social-networks)  [travel destinations](/list/travel-destinations)  [countries](/list/countries)  [luxury brands](/list/luxury-brands)  [automotive brands](/list/automotive-brands)  [fashion brands](/list/fashion-brands)  [gaming](/list/gaming) 

**Social topic influence**
[$googl](/topic/$googl), [meta](/topic/meta) #1117, [money](/topic/money), [agencies](/topic/agencies), [in the](/topic/in-the), [if you](/topic/if-you), [google](/topic/google), [americanair](/topic/americanair), [london](/topic/london), [business](/topic/business)

**Top accounts mentioned or mentioned by**
[@rabahrahil](/creator/undefined) [@herrmanndigital](/creator/undefined) [@airbnb](/creator/undefined) [@americanair](/creator/undefined) [@bchesky](/creator/undefined) [@dtcprophet](/creator/undefined) [@oliviaakory](/creator/undefined) [@coryonbrand](/creator/undefined) [@taylorholiday](/creator/undefined) [@willsartorius](/creator/undefined) [@philkiel](/creator/undefined) [@digitalsamiam](/creator/undefined) [@ppcclickshark](/creator/undefined) [@ericseufert](/creator/undefined) [@andrewbedell1](/creator/undefined) [@emmettnaughton](/creator/undefined) [@borisbeceric](/creator/undefined) [@seanecom](/creator/undefined) [@andrewfoxwell](/creator/undefined) [@mehtabkarta](/creator/undefined)

**Top assets mentioned**
[Alphabet Inc Class A (GOOGL)](/topic/$googl) [Shopify Inc (SHOP)](/topic/$shop) [AppLovin Corporation (APP)](/topic/applovin) [Uber Technologies, Inc. (UBER)](/topic/$uber)
### Top Social Posts
Top posts by engagements in the last [--] hours

"Is your media buying actually good Great creative product and offer can make up for bad media buying but bad media buying is still a thing. This came up in a discussion with some fellow agency owners last week around how lots of brands think media buying doesn't matter anymore. Unless you were a great media buyer before being a brand you probably don't even know what great media buying looks like. And so that in house person who you think is doing a great job might actually be terrible and you just don't know it. And no matter what anyone says great media buying still matters. It matters less"  
[X Link](https://x.com/anyuser/status/1993019595792269540)  2025-11-24T18:11Z [----] followers, 39.4K engagements


"The cancellation fee scamming by uber and Lyft drivers is absolutely out of control. Gotta be at least 25% of my trips never happening because of this shit"  
[X Link](https://x.com/CJSlattery/status/2014539388860924292)  2026-01-23T03:23Z [----] followers, [---] engagements


"$60 CPMs for ads in ChatGPT are probably a good deal. These ads are intent based which more akin to Google search and shopping ads than Meta or TV. Someone is asking chatGPT "What's the best supplement for sleep" which is exactly how ads on Google are. We managed about $42mm in search/shopping spend L365 and the CPM for this inventory is $50.91. Pretty close to what chatGPT is proposing. So I don't really think $60 is that unreasonable for what ChatGPT is offering. https://twitter.com/i/web/status/2016248415945163091 https://twitter.com/i/web/status/2016248415945163091"  
[X Link](https://x.com/CJSlattery/status/2016248415945163091)  2026-01-27T20:34Z [----] followers, [----] engagements


"In a dive bar in east Portland right now drinking a high life and Im transported back to South 1st and Bedford in 2008"  
[X Link](https://x.com/CJSlattery/status/2016701604569968795)  2026-01-29T02:35Z [----] followers, [---] engagements


"If you're thinking about hiring agencies and thinking about cost you're already setting yourself up for failure. The cost is immaterial. It's the ROI that matters. Let's say the cost difference between a budget provider and a top tier one is $10k/mo. The surplus value that agency generates only has to top that $10k for you to be coming out ahead. I've saved brands 5x our entire retainer in monthly waste right from the jump. Expensive doesn't always mean great. But cheap almost always means cheap. Especially when it comes to skilled labor. It's rare to find arbitrage opportunities on labor and"  
[X Link](https://x.com/CJSlattery/status/2017250702985232491)  2026-01-30T14:57Z [----] followers, [----] engagements


"Im probably going to lose followers. Im probably going to cost myself money. Whats happening in Minneapolis is fascism. This is literal death of democracy stuff. Americans are being murdered in the street by the federal government. If you care more about your tax rate than fascism coming to the US I dont know what to say. I love America. I love what it stood for. Democracy. Rule of law. A country where a kid who had his father die as a child who had a drug addict mother who was homeless as a teenager was able to work his ass off and become a multimillionaire. Its going to be so hard to get"  
[X Link](https://x.com/CJSlattery/status/2015282786186485923)  2026-01-25T04:37Z [----] followers, 316.4K engagements


"@will_sartorius We all know the Niemoller poem"  
[X Link](https://x.com/CJSlattery/status/2015433126315688032)  2026-01-25T14:34Z [----] followers, [----] engagements


"Yo @netflix why is it that my account does not work outside of the US and your support is telling me that there is nothing that they can do Telling me that netflix does not work outside of the country that I sign up in. I have traveled all over the world and never had that happen. Pretty sure I should be able to watch netflix on vacation no https://twitter.com/i/web/status/2017746586332287027 https://twitter.com/i/web/status/2017746586332287027"  
[X Link](https://x.com/CJSlattery/status/2017746586332287027)  2026-01-31T23:47Z [----] followers, [----] engagements


"@Seanfrank TikTok fumbled the bag so hard"  
[X Link](https://x.com/CJSlattery/status/2018354387425325137)  2026-02-02T16:02Z [----] followers, [---] engagements


"@dtcprophet @herrmanndigital Yes. It steals credit from other platforms"  
[X Link](https://x.com/CJSlattery/status/2022408623482376307)  2026-02-13T20:32Z [----] followers, [----] engagements


"@CoryOnBrand They're as legit as Enron's accounting numbers"  
[X Link](https://x.com/CJSlattery/status/2022412153932964147)  2026-02-13T20:46Z [----] followers, [----] engagements


"@oliviaakory You guys have a partnership with them do you not"  
[X Link](https://x.com/CJSlattery/status/2022472069259366829)  2026-02-14T00:44Z [----] followers, [----] engagements


"I would also argue that it doesn't pass the logic test either. You mean to tell me that some bullshit company was somehow able to monetize inventory at a level that the absolute best in the game do with great inventory (Meta & Google) who also could not monetize it. Do you know how long Google has been trying to make in app inventory work 15+ years. And somehow someone else with fewer resources and not nearly the talent density or incentive magically cracked it Nah man. No way. They're as legit as Enron's accounting numbers. https://twitter.com/i/web/status/2022412096806469785"  
[X Link](https://x.com/CJSlattery/status/2022412096806469785)  2026-02-13T20:46Z [----] followers, [----] engagements


"@MehtabKarta I might buy some long-dated put options but I am not rich enough to play the short game. The market can stay irrational longer than I can stay solvent"  
[X Link](https://x.com/CJSlattery/status/2022413609138327581)  2026-02-13T20:52Z [----] followers, [----] engagements


"@eric_seufert @dtcprophet @herrmanndigital Redemption games This is you no"  
[X Link](https://x.com/CJSlattery/status/2022474479532712006)  2026-02-14T00:54Z [----] followers, [---] engagements


"Human conductors of robot orchestras. I first wrote that in a newsletter I sent in June [----] about what the future looks like for agencies. This was the image that I made in Midjourney to go along with that newsletter. It's surprising that this was almost [--] years ago that I said this. I think the progress has not been as fast as I would have anticipated [--] years ago but it has definitely picked up in the last [--] months. And I think [----] is the year where it really transforms in earnest. It already is for us. We're building full tools that we never would have been able to develop in the past."  
[X Link](https://x.com/CJSlattery/status/2020877606913011804)  2026-02-09T15:09Z [----] followers, [---] engagements


"Question for my agency folks: Do you eat the CC fees or do you add a % charge to invoices clients want to pay with CCs"  
[X Link](https://x.com/anyuser/status/2021231418777497949)  2026-02-10T14:34Z [----] followers, [----] engagements


"The fastest way to tank your Meta or Google ads performance Make a big change. I've seen it over and over again. A brand is killing it so they crank budgets up 5x overnight. Performance craters. They panic and slash CPA targets. Spend tanks. So they crank CPAs back up. This is what I call the death spiral. It's like dropping a rock into still water. The ripples dissipate if you give them time. But most advertisers keep dropping more rocks hoping the waves cancel out. They never do. You just create chaos. The fix is counterintuitive: Stop touching things. Let the system find its new"  
[X Link](https://x.com/anyuser/status/2021607918714404886)  2026-02-11T15:31Z [----] followers, [----] engagements


"@CoryOnBrand @stripe Trying to sell on Amazon even worse. They need a signed letter saying that I am the owner of the company on company letterhead. "Yes I am the owner. Signed me" Like who even has company letterhead anymore"  
[X Link](https://x.com/CJSlattery/status/2021691162088591870)  2026-02-11T21:01Z [----] followers, [---] engagements


"Ever feel like your ad account is on a see-saw or a yo-yo up and down It's not the algorithm it could be the changes your making. We use a simple framework for every change we make in a client's ad account. We call it the Cruise Ship Rule. Cruise ships can't make sharp turns. Neither can ad algorithms. The rule is simple: No single change should represent more than a 15% shift in any input. Budgets: 5-15% increases every few days. Bids: Small incremental raises over weeks. Creative: Never kill more than 20-30% of active spend at once. Why does this matter Meta and Google's algorithms are"  
[X Link](https://x.com/anyuser/status/2021984146487194091)  2026-02-12T16:26Z [----] followers, [---] engagements


"@thedanrosen Canal has been dudes selling fake everything for as long as Ive been in NYC. I bought a sweep folex in like [----] for $100 down there 😂"  
[X Link](https://x.com/CJSlattery/status/2022454820167455127)  2026-02-13T23:36Z [----] followers, [--] engagements


"Today last year a freak accident changed my life forever Nah it didnt. Did I completely shatter my arm in a foreign country the day before @PhilKiel and the rest of the leadership team were supposed to show up in Colombia Yeah. But heres the thing. Shit happens in life. Sometimes youre on the bad side of variance. I lay in the hospital and felt lucky. Lucky I was living in [----] and this was a routine surgery and not [----] when I would be maimed or dead. Lucky I could afford to pay cash for the best care available in the country. Lucky I didnt break my neck. Life is so good. Most of us just"  
[X Link](https://x.com/anyuser/status/2022467913756598276)  2026-02-14T00:28Z [----] followers, [----] engagements


"@dtcprophet @herrmanndigital @eric_seufert I do. And I know numerous people who are at the tech level and every single one of them calls it a scam based on their own attempts to validate the platform and seeing what it does at a base level. The only people I see boosting it are those with financial ties to APP"  
[X Link](https://x.com/CJSlattery/status/2022473788168753432)  2026-02-14T00:51Z [----] followers, [---] engagements


"I told you. Its faking all its data. Im telling you I have multiple sources who all have evidence its faking its data. Youre telling me that somehow I should trust people who have financial incentives to say the platform is good over folks who have evidence its bullshit If you want to believe its legit man good for you. I said what i said. I stand by it. If you disagree go put more money into applovin stock. Plenty of doctors in the 60s said smoking was good for you too"  
[X Link](https://x.com/CJSlattery/status/2022479668205486559)  2026-02-14T01:15Z [----] followers, [---] engagements


"@dtcprophet @herrmanndigital @eric_seufert Youre just being intentionally obtuse and ignoring things Ive said. Thats fine if thats how you want to roll I guess bro"  
[X Link](https://x.com/CJSlattery/status/2022482328354722068)  2026-02-14T01:25Z [----] followers, [---] engagements


"@mirandpettinger If you think Im just posting for views then you know absolutely nothing about me"  
[X Link](https://x.com/CJSlattery/status/2022495033492914580)  2026-02-14T02:16Z [----] followers, [---] engagements


"@AndrewBedell1 @oliviaakory Not the same thing"  
[X Link](https://x.com/CJSlattery/status/2022507522804830459)  2026-02-14T03:05Z [----] followers, [----] engagements


"@davey_juice My guy buying into the biggest bull market in history and calling himself an investor 😂😂😂😂"  
[X Link](https://x.com/CJSlattery/status/2022684119210090642)  2026-02-14T14:47Z [----] followers, [---] engagements


"@EmmettNaughton @gooderdle @PhilKiel Yeah haha. Though he did say bad news after the x ray 😂"  
[X Link](https://x.com/CJSlattery/status/2022684478599012698)  2026-02-14T14:48Z [----] followers, [--] engagements


"I don't know who needs to hear this but applovin is a scam. In app ads are the most dogshit of dogshit ad inventory on the internet. Some random ass company did not crack some secret code to somehow make them as good as Meta ads. Nobody is interrupting their candy crush level to buy your creatine suppository. If Hindenburg were still around they'd be borrowing against their kids' college funds to get even more short exposure to Applovin. https://twitter.com/i/web/status/2022390538473791726 https://twitter.com/i/web/status/2022390538473791726"  
[X Link](https://x.com/anyuser/status/2022390538473791726)  2026-02-13T19:20Z [----] followers, 57.4K engagements


"It's just retargeting even if it says it isn't. There is also some funky shit they do with cookies on the website where they're capturing checkout sessions and refreshing cookies every few seconds. Anyone who has looked at how it actually functions people much MUCH smarter than me have never seen evidence that it is doing anything legitimate"  
[X Link](https://x.com/CJSlattery/status/2022411411859636368)  2026-02-13T20:43Z [----] followers, [----] engagements


"@oliviaakory Why would you assume I havent Pretty presumptuous no I think the degree of undisclosed financial interests in the platform from the people who boost the platform is pretty interesting dont you 🤔"  
[X Link](https://x.com/CJSlattery/status/2022468446647439728)  2026-02-14T00:30Z [----] followers, [----] engagements


"@dtcprophet @herrmanndigital @eric_seufert I like Eric and think hes a smart dude but he literally did consulting for an applovin subsidiary"  
[X Link](https://x.com/CJSlattery/status/2022469077378179315)  2026-02-14T00:32Z [----] followers, [----] engagements


"@_DomDav This you"  
[X Link](https://x.com/CJSlattery/status/2022645344472043655)  2026-02-14T12:13Z [----] followers, [----] engagements


"@davey_juice Lol. Lmao even. Words dont even begin to describe how big a clown you are. 🤡🤡🤡🤡🤡"  
[X Link](https://x.com/CJSlattery/status/2022668100005433522)  2026-02-14T13:43Z [----] followers, [---] engagements


"@ericosiu Yeah. Because I can read a P&L and also own an agency"  
[X Link](https://x.com/CJSlattery/status/2022810758661157116)  2026-02-14T23:10Z [----] followers, [---] engagements


"We did it My grandmother (a big time Fox News viewer) who lives in Florida cast her vote for Joe Biden #Vote2020 #BidenHarris2020"  
[X Link](https://x.com/CJSlattery/status/1323745878662938631)  2020-11-03T21:56Z [----] followers, [--] engagements


"@IstvanicMarin Just thinking about how I know this platform like the back of my hand know where everything is because Ive been using it since like [----] or something. And all of that knowledge is going to be lost. And Ill never get back to where I am with GA4. It just wont happen"  
[X Link](https://x.com/CJSlattery/status/1623393672417902598)  2023-02-08T18:49Z [----] followers, [---] engagements


"@michaelmiraflor @karine_hsu Mediterranean chipotle. Its delicious"  
[X Link](https://x.com/CJSlattery/status/1669506826705027074)  2023-06-16T00:47Z [----] followers, [---] engagements


"@jspujji Great non-dogmatic teachers and exposing him to things he likes. For example maybe he's really interested in Jazz piano over classical you could lean into that. Taking him to events that speak to his musical inclinations. And they'll vary I'm in my mid 30s now but teaching"  
[X Link](https://x.com/CJSlattery/status/1678594897685692417)  2023-07-11T02:44Z [----] followers, [---] engagements


"@jspujji For essentially every instrument you can arrange music at almost every skill level possible from absolute beginner to insanely advanced. If he has things he likes I'm sure you can have someone create an arrangement if one does not already exist that he can play while pushing"  
[X Link](https://x.com/CJSlattery/status/1678596080429146112)  2023-07-11T02:44Z [----] followers, [---] engagements


"You dont need as many SaaS products as youre paying for. And cutting costs goes straight to the bottom line. I evaluate every SaaS product we pay for every quarter and cut at least a few of them every quarter. Youre not actually getting as much value as you think"  
[X Link](https://x.com/CJSlattery/status/1679093441601347584)  2023-07-12T14:06Z [----] followers, [---] engagements


"@JeromySonne @Gil_RunDMG Its easy to ignore the $30/mo SaaS but when they get greedy it gets much harder"  
[X Link](https://x.com/CJSlattery/status/1679099974380814338)  2023-07-12T12:06Z [----] followers, [--] engagements


"I don't think people realize how insane Facebook was/is. It is the greatest machine of small business profitability that has ever been built and will ever be built. And it was malpractice by Facebook PR to not blast this at every opportunity when apple was going after them"  
[X Link](https://x.com/CJSlattery/status/1681800093681287170)  2023-07-20T15:37Z [----] followers, [----] engagements


"@jordantwestecom @wiz_ecommerce In many states it is blatantly illegal. Have to by law be able to cancel in the same manner that you are able to signup"  
[X Link](https://x.com/CJSlattery/status/1691801983819157905)  2023-08-16T13:19Z [----] followers, [----] engagements


"@duanebrown @brie_e_anderson I dont generally have bad experiences; I get people who can do good work. I typically do fixed cost projects though because people pad their hours like crazy"  
[X Link](https://x.com/CJSlattery/status/1694335923029225903)  2023-08-23T13:08Z [----] followers, [--] engagements


"@orelladeporco @maxdubler Wow It's just a tiny little city on the coast that's super dense. That is awesome"  
[X Link](https://x.com/CJSlattery/status/1695123316204339378)  2023-08-25T17:17Z [----] followers, [---] engagements


"I have elite level navigational skills. You could drop me in a random city with no phone and I could find a park bench [--] miles away unguided. Ask me to find a bathroom in a restaurant and Im hopelessly lost"  
[X Link](https://x.com/CJSlattery/status/1695419685058265098)  2023-08-26T12:55Z [----] followers, [---] engagements


"@BorisBeceric @gilgildner @herrmanndigital There were no data points None. The only data point was the two of us talking about it over drinks in a wow do you remember this Sort of context"  
[X Link](https://x.com/CJSlattery/status/1695471704607248746)  2023-08-26T16:22Z [----] followers, [--] engagements


"NYC government in SHAMBLES. After I dont know how many years of this photo being hidden between the display case and the wall its back up hanging. Adams a disaster"  
[X Link](https://x.com/CJSlattery/status/1695948318827032689)  2023-08-27T23:56Z [----] followers, [---] engagements


"Finding the Post ID to dupe ads in Meta keeps getting harder. A hack: [--]. Preview the facebook post with comments [--]. View the page source (ctrl + U) [--]. Ctrl + F and search for "subscription_target_id" [--]. The number to the right of subscription_target_id is your post ID"  
[X Link](https://x.com/CJSlattery/status/1696886527551230344)  2023-08-30T14:04Z [----] followers, [----] engagements


"Do you pilot your ad accounts like a cruise ship or a speed boat Back in the old days the ad platforms had complete data and extremely rudimentary machine learning. We controlled everything and the platforms were incredibly responsive just like a speed boat. You could make changes based on intraday data. That's not the way it is today though. The systems are mature and lean heavily on machine learning which requires data and data requires time. Making lots of changes all the time not only doesn't help performance it actively HURTS performance. Cruise ships take big long turns and a lot of"  
[X Link](https://x.com/CJSlattery/status/1697662277434888468)  2023-09-01T17:26Z [----] followers, [---] engagements


"@rabahrahil My girlfriend considers Tiffanys to be cheap and low brow now. 😂 if youre going to get me something get me Harry Winston She also likes some Van Cleef & Arpels stuff too"  
[X Link](https://x.com/CJSlattery/status/1699418089996095759)  2023-09-06T13:43Z [----] followers, [---] engagements


"Catch yourself up on the latest Google lawsuit in [--] seconds So Google getting sued by the DOJ is making the rounds today since the trial kicks off. This is the first - and far less interesting - of the [--] antitrust cases against Google. If you're not familiar with this case here's a quick thread: So Google getting sued by the DOJ is making the rounds today since the trial kicks off. This is the first - and far less interesting - of the [--] antitrust cases against Google. If you're not familiar with this case here's a quick thread:"  
[X Link](https://x.com/CJSlattery/status/1701660995465134291)  2023-09-12T18:16Z [----] followers, [---] engagements


"One of my foundational tenants as an agency owner is "Treat client ad spend as if it were our own." It's absolutely cost us revenue. It's even cost us clients where we've pushed back on spend I believe will be a complete waste. I'll never stop. I can't guarantee we'll grow your revenue. I can't guarantee we'll improve your efficiency. I can't guarantee success. I can guarantee that we'll always ALWAYS act in the client's best interest. Many agencies operate this way but not enough. And it's the main reason that the industry doesn't have a better reputation"  
[X Link](https://x.com/CJSlattery/status/1702713661171565021)  2023-09-15T15:59Z [----] followers, [----] engagements


"@AndyTheGiant It was shocking even for New York standards haha"  
[X Link](https://x.com/CJSlattery/status/1702774738538439093)  2023-09-15T20:01Z [----] followers, [--] engagements


"@gregfinn Well technically for google it costs them a tiny smidge of quarterly revenue growth"  
[X Link](https://x.com/CJSlattery/status/1704525543490646018)  2023-09-20T15:58Z [----] followers, [---] engagements


"I had a long post I was going to publish about the Google thing. I've been running Google Ads since [----]. I got my first rep in [----]. I've been right about all of their actions for almost a decade. All I feel is sadness. I loved working with Google. I was excited about running ads on the platform and helping businesses. I had reps that legitimately helped. The relationship wasn't adversarial. It is and has been for a while. And it makes me sad"  
[X Link](https://x.com/CJSlattery/status/1705278804095012973)  2023-09-22T17:52Z [----] followers, [----] engagements


"@MrYoniLevy @EmmettNaughton @Spotify Ive been using overcast for years. Great podcast app"  
[X Link](https://x.com/CJSlattery/status/1707478452004176211)  2023-09-28T19:32Z [----] followers, [---] engagements


"The entire global economy is a couple of Excel spreadsheets in a trench coat. That's it. That's the tweet"  
[X Link](https://x.com/CJSlattery/status/1707759061503000603)  2023-09-29T14:07Z [----] followers, [---] engagements


"@dennishegstad Legit looks terrible. Anyone who has stainless steel appliances knows how hard they are to keep smudge free and theyre indoors. 😂"  
[X Link](https://x.com/CJSlattery/status/1708510497887105307)  2023-10-01T15:53Z [----] followers, [---] engagements


"@SBN_Ricky I've been saying for a while the comp isn't Nagy it's Boylen"  
[X Link](https://x.com/CJSlattery/status/1708571962719584562)  2023-10-01T19:57Z [----] followers, [----] engagements


"If Facebook ads Google ads and landing pages has the Shopify register ringing in your head let's talk. I've opened up [--] final onboarding slot for a DTC brand for this holiday season before we're closing it down until the back half of December. Needs to start before 10/15"  
[X Link](https://x.com/CJSlattery/status/1709203802987925753)  2023-10-03T13:48Z [----] followers, [---] engagements


"@aestheticist_ @SwannMarcus89 This is factually incorrect. NYC is safer than basically any other place in the country"  
[X Link](https://x.com/CJSlattery/status/1710086760162594825)  2023-10-06T00:17Z [----] followers, [---] engagements


"It's wild how Google has obliterated the meaning of keyword match type. Google has been loosening it for years. It has now completely lost all meaning. Here's an example: This ad set has [--] phrase match KWs. They've matched to [----] queries over the last month. [---] (47.3%) are exact match close variant. In what world is this exact match Everything is broad match and broad match is no match"  
[X Link](https://x.com/CJSlattery/status/1712111866091069612)  2023-10-11T14:24Z [----] followers, [----] engagements


"@jacobinfante24 There have been like [--] fun games in the last [--] seasons of football"  
[X Link](https://x.com/CJSlattery/status/1713644222039937483)  2023-10-15T19:53Z [----] followers, [---] engagements


"@HopLegion @robertkschmitz Poles has been bad. He needs to go too. Bad talent evaluation bad drafting bad trades had hires. He's bad. Sweep them all out"  
[X Link](https://x.com/CJSlattery/status/1713944332913316281)  2023-10-16T15:45Z [----] followers, [---] engagements


"@HopLegion @robertkschmitz There are lots more picks than just the first round and he's whiffed on almost all of them. The Claypool trade was horrific. He's spent money and draft capital and the team is worse than ever"  
[X Link](https://x.com/CJSlattery/status/1713947825430474935)  2023-10-16T15:59Z [----] followers, [---] engagements


"We are hiring a paid social strategist If you love ecommerce and are looking to join a fully remote team of crazy smart people get in touch. In brief: 3+ years of Meta ad experience in DTC Located in the US or Canada An absolute paid social nerd For full details and to apply:"  
[X Link](https://x.com/CJSlattery/status/1719004576274071740)  2023-10-30T14:53Z [----] followers, [----] engagements


"Curious what the opinions are on using @Shopify for a productized service business Or should I just run it as a standard lead gen. Planning on doing content marketing as well"  
[X Link](https://x.com/CJSlattery/status/1719402483179487373)  2023-10-31T17:14Z [----] followers, [---] engagements


"Hiring people who are better at core functions than you is such a pleasure. And also a little humbling. Going from the best at something in your own company to not the best. Both exciting and humbling"  
[X Link](https://x.com/CJSlattery/status/1719820590662471804)  2023-11-01T20:55Z [----] followers, [---] engagements


"The strong urge to order Chipotle delivery tempered by the fact that you get massively short scooped every time you do"  
[X Link](https://x.com/CJSlattery/status/1721931161931276663)  2023-11-07T16:42Z [----] followers, [---] engagements


"From my blog post in February: Googles ultimate goal is to have their advertising system evolve into a flat tax on businesses. Every business has a minimum acceptable return. That is the lowest return on their ad dollar where they will keep advertising. All returns in excess of this minimum acceptable return are viewed as a bug in the system by Google. Those are dollars that could otherwise go to Google and they are working their hardest to ensure that those dollars do in fact go into their pockets instead of the advertisers"  
[X Link](https://x.com/CJSlattery/status/1723829775469617632)  2023-11-12T22:27Z [----] followers, [----] engagements


"@TaylorHoliday Picked up a couple of custom loro piana blazers one of which I will be wearing for my anniversary tomorrow"  
[X Link](https://x.com/CJSlattery/status/1724948054611042471)  2023-11-16T00:30Z [----] followers, [---] engagements


"This new clickup UI sucks"  
[X Link](https://x.com/CJSlattery/status/1725277268224696832)  2023-11-16T22:18Z [----] followers, [----] engagements


"@mcuban And thats the thing. Performance marketers are always looking for platforms that drive a strong ROI. Twitter/X has never been able to do that. Nobody left Meta ads when they were dealing with scandal after scandal because they were printing money for advertisers"  
[X Link](https://x.com/CJSlattery/status/1727404052403671060)  2023-11-22T19:09Z [----] followers, [----] engagements


"It is ASTOUNDING how hard it is to open a checking account for a new business. Getting asked for tax returns (don't have any it's new) getting asked for statements from current checking account of the business (again does not exist NEW BUSINESS) getting asked for utility bills. I've wasted probably [--] hours of my life trying to open a checking account for a new venture. Asbolutely infuriating"  
[X Link](https://x.com/CJSlattery/status/1727409830250393852)  2023-11-22T19:32Z [----] followers, 11K engagements


"And yes thats a shoe wall for my girlfriends overflow shoes 😂"  
[X Link](https://x.com/CJSlattery/status/1728103418387132534)  2023-11-24T17:28Z [----] followers, [---] engagements


"@jspujji My girlfriend just said shes going to Sephora to pick up some face wash. I suggested she doesnt because its Black Friday and she said they dont offer good deals so Im sure it will be fine Stay tuned for updates"  
[X Link](https://x.com/CJSlattery/status/1728145575403540619)  2023-11-24T20:16Z [----] followers, [---] engagements


"@AmandaMGoetz I go custom. I have an incredible designer here in NYC. Highly recommend. Lot of fun too to go through the whole process"  
[X Link](https://x.com/CJSlattery/status/1729213782797254681)  2023-11-27T19:01Z [----] followers, [----] engagements


"@the_transit_guy And half of what it was doing on a weekday pre pandemic"  
[X Link](https://x.com/CJSlattery/status/1729499937686090181)  2023-11-28T13:58Z [----] followers, [----] engagements


"@richmintz Also the pandemic materially reduced the amount of people commuting so the subway can handle substantially more riders than it has right now without massive overhauls"  
[X Link](https://x.com/CJSlattery/status/1729504686502252630)  2023-11-28T14:17Z [----] followers, [---] engagements


"When a big client accidentally auto applies broad match and you have to roll it back. Google Ads Editor saves the day"  
[X Link](https://x.com/CJSlattery/status/1730256099591274861)  2023-11-30T16:02Z [----] followers, [---] engagements


"@dennishegstad If I ever decide to spend money on a nice watch AP Royal Oak is the watch"  
[X Link](https://x.com/CJSlattery/status/1731770033074819294)  2023-12-04T20:18Z [----] followers, [--] engagements


"How fun is New Orleans GF and I are thinking about doing a last minute trip there for NYE. Is it worth comically expensive flights"  
[X Link](https://x.com/CJSlattery/status/1732888641838403698)  2023-12-07T22:23Z [----] followers, [---] engagements


"@rabahrahil Moncler or bust"  
[X Link](https://x.com/CJSlattery/status/1734939164028629459)  2023-12-13T14:11Z [----] followers, [--] engagements


"So we have a client who is trying to verify on Google ads and they only have a digital copy of their EIN because thats how the fed does it these days. Google will only accept a paper copy. Any way we can work around this @adsliaison"  
[X Link](https://x.com/CJSlattery/status/1737164693213413794)  2023-12-19T17:35Z [----] followers, [----] engagements


"@danyay @ignacio_sm One of the best food cities in the world especially at the top end. Maybe the best pound for pound. Nikkei cuisine is fucking incredible"  
[X Link](https://x.com/CJSlattery/status/1737833558478303337)  2023-12-21T13:53Z [----] followers, [--] engagements


"@danyay Palomino is not too far from the city. Its a drive. Machu Picchu you have to fly and then its a long drive or train from Cusco. Could do Palomino during the day and be back at home by like 4pm"  
[X Link](https://x.com/CJSlattery/status/1737833965031956541)  2023-12-21T13:54Z [----] followers, [--] engagements


"@bandholz Buenos Aires. Great food. Middle of summer"  
[X Link](https://x.com/anyuser/status/1738972771638555119)  2023-12-24T17:19Z [--] followers, [---] engagements


"@jappleby Literally stopped using TikTok entirely because everything is someone trying to sell me some shit product. Has sucked all the fun out of TikTok for me. Haven't used it in [--] months"  
[X Link](https://x.com/CJSlattery/status/1740162391382663581)  2023-12-28T00:06Z [----] followers, [---] engagements


"@iraqiwmdeeznuts @whstancil Its a bunch of middle class people who think the height of food affordability is McDonalds and not dry rice and beans and buying the ends of deli meat that cant be sold"  
[X Link](https://x.com/anyuser/status/1741258456420450332)  2023-12-31T00:42Z [--] followers, [--] engagements


"@KodyNordquist @obviceo I dont think anyone does their best work doing graveyard shift. Latam the way to go. Mexico #1 place to hire offshore and its not close IMO"  
[X Link](https://x.com/CJSlattery/status/1743685286989562179)  2024-01-06T17:25Z [----] followers, [--] engagements


"Putting together a big presentation when you have ADHD is brutal. 40+ hours of work for a [--] minute presentation lmao"  
[X Link](https://x.com/anyuser/status/1744176475882840073)  2024-01-08T01:57Z [--] followers, [---] engagements


"AI generated photos and sales spam. What a world were living in"  
[X Link](https://x.com/CJSlattery/status/1744445571866247384)  2024-01-08T19:46Z [----] followers, [----] engagements


"What's the worst vertical to start in in DTC in my opinion Skincare. It's probably the most competitive as well. And nobody has worse CPMs than skincare companies. Routinely [---------] dollar CPMs"  
[X Link](https://x.com/CJSlattery/status/1744846782717141262)  2024-01-09T22:21Z [----] followers, [----] engagements


"New [----] goal just dropped To have UGC featuring all employees active and performing in client ad accounts"  
[X Link](https://x.com/CJSlattery/status/1744857672900309022)  2024-01-09T23:04Z [----] followers, [---] engagements


"@TaylorHoliday I was waiting for this from you Is the argument the money and focus on agency will net better returns than diversification"  
[X Link](https://x.com/anyuser/status/1745209851502903506)  2024-01-10T22:23Z [--] followers, [---] engagements


"The worst record of any bears head coach in history. Multiple all time historically bad choke jobs in an individual season the opportunity to NOT do the bears thing where you get a new QB with a lame duck HC and you choose to repeat the process. This franchise man"  
[X Link](https://x.com/anyuser/status/1745212465812570201)  2024-01-10T22:34Z [--] followers, [---] engagements


"One of the things I'm going to try to do more of this year is trust my gut. The gut knows"  
[X Link](https://x.com/CJSlattery/status/1745541420176265405)  2024-01-11T20:21Z [----] followers, [---] engagements


"@Austen Pretty sure if they got their PHD in artificial intelligence theyd be looking at [--] figures 🤷♂"  
[X Link](https://x.com/CJSlattery/status/1745594676801851629)  2024-01-11T23:52Z [----] followers, [---] engagements


"@binghott @DrabkinRon @AlexaKilroy @foreplayzach On my street"  
[X Link](https://x.com/CJSlattery/status/1747441746403831999)  2024-01-17T02:12Z [----] followers, [---] engagements


"@MatthewGattozzi Andes are a crazy place. Like the low parts are like [-----] feet. Sad we didnt do the hike to Machu Picchu when we went"  
[X Link](https://x.com/CJSlattery/status/1747734602565783747)  2024-01-17T21:36Z [----] followers, [--] engagements


"Google: You don't need agencies. Our AI can take care of it all for you. Also Google: These queries are relevant matches for your brand name"  
[X Link](https://x.com/CJSlattery/status/1748031196469068238)  2024-01-18T17:14Z [----] followers, [----] engagements


"When you casually save a brand $250k/mo in waste on Google Ads in [--] minutes. 💅💅💅"  
[X Link](https://x.com/CJSlattery/status/1749560365984174515)  2024-01-22T22:31Z [----] followers, [--] engagements


"Who do I know who has done billboards in Times Square I remember someone mentioning this a while back; I just don't remember who it was"  
[X Link](https://x.com/CJSlattery/status/1749805745120706988)  2024-01-23T14:46Z [----] followers, [---] engagements


"@MJB_SF Years But I never see your posts here mostly just in LinkedIn 😬😬😬"  
[X Link](https://x.com/anyuser/status/1749968861519081929)  2024-01-24T01:34Z [--] followers, [--] engagements


"So Ive been lifting for close to a decade and have put on close to [--] pounds of muscle in that time. I also work out with a trainer and have the whole time. [--]. You probably arent lifting heavy enough. Going to failure is good but if youre not lifting enough weight youll get strength and not size. [--]. Sets & reps. You mention time but you shouldnt be measuring in time. 3-5 sets of anywhere from 5-12 reps depending on the exercise. (Super heavy deadlifts and things can do like 3) I dont take protein I eat like shit and I am pretty fucking swole"  
[X Link](https://x.com/anyuser/status/1751285578081947974)  2024-01-27T16:46Z [--] followers, [---] engagements


"@PPCKirk Also set things together. So I do [--] workout groupings per workout. So in one grouping we will do a press like bench a row and then a compound exercise. Grouping things together is smart"  
[X Link](https://x.com/CJSlattery/status/1751287249285665215)  2024-01-27T16:53Z [----] followers, [---] engagements


"Final final thing. Size is cool and it's a valid goal but functional strength is more important. Kettlebell swings Turkish getups and other compound exercises will be better for this. Helps you live life well and stay healthy and uninjured doing things around the world. And any other questions hit me in the DMs"  
[X Link](https://x.com/CJSlattery/status/1751291650679214263)  2024-01-27T17:10Z [----] followers, [---] engagements


"Here's the telltale sign you're working with a strong PPC agency. This is what the account looks like for a project we are potentially inheriting from a certified great agency. And what you see here is a year's worth of notes on the account. Recording changes in notes is a small detail that great agencies do and not-great agencies don't. By reading the notes it has taken me [--] minutes to get up to speed on what the last agency was doing in the account. If you're not making notes in the account start doing it. When you're making changes add notes about what you're changing. If there are issues"  
[X Link](https://x.com/CJSlattery/status/1752016560816853140)  2024-01-29T17:11Z [----] followers, [----] engagements


"@schoolboyycole Damn congrats"  
[X Link](https://x.com/CJSlattery/status/1752847297153564913)  2024-02-01T00:12Z [----] followers, [---] engagements


"I think the big benefits to working with an agency (as someone who runs an agency so grain of salt) [--]. Access to lots of elite talent that costs a fortune. There's over $500k in salary working on any given account for us. Clients get fractional access to that expertise. [--]. Better insights. We're working on lots of accounts. We see what's working. We have access to more data more tests more everything. If we learn something somewhere else we can apply it in your account. We just see more. [--]. Better processes. Because we do this work across teams and clients we've got stuff dialed in. QA checks"  
[X Link](https://x.com/CJSlattery/status/1753079338709196849)  2024-02-01T15:34Z [----] followers, [---] engagements


"The longer I'm in business the more I hop on the phone to talk things out. Email/text leaves so much guessing when you can just talk for [--] minutes and be on the same page and hammer things out"  
[X Link](https://x.com/CJSlattery/status/1753442525723922680)  2024-02-02T15:37Z [----] followers, [----] engagements


"I complain a lot about Google "support" and it is warranted. But I also want to give credit when it's due. We have a dope ass rep right now. Most helpful and useful person at Google I've worked with in many years"  
[X Link](https://x.com/CJSlattery/status/1754588038091460972)  2024-02-05T19:29Z [----] followers, [----] engagements


"@DylanAnder I hate the morning which is why I have to work from Europe instead"  
[X Link](https://x.com/CJSlattery/status/1754657269596180826)  2024-02-06T00:04Z [----] followers, [---] engagements


"Curious for the cost cap maxis why is it that a campaign would spend the daily budget every day for weeks despite continually getting a CPA that is 2x the cap Doesn't really sound like a cap at that point"  
[X Link](https://x.com/CJSlattery/status/1754889277794656280)  2024-02-06T15:26Z [----] followers, [----] engagements


"@_AlexanderMiles @ianbremmer A single piece from any of those artists can fetch more than $45mm 😂"  
[X Link](https://x.com/CJSlattery/status/1757552292612415646)  2024-02-13T23:48Z [----] followers, [---] engagements


"Had our biweekly facebook account suspension which is then overturned in [--] minutes after requesting a review. It's a fun ritual"  
[X Link](https://x.com/CJSlattery/status/1757774832370868619)  2024-02-14T14:32Z [----] followers, [---] engagements


"Had a client surprise drop us at the start of the month because they got an offer they couldn't refuse (a cheap engagement) New agency still hasn't made a single change or launched a new ad. Haven't even changed our naming conventions"  
[X Link](https://x.com/CJSlattery/status/1758280570381926489)  2024-02-16T00:02Z [----] followers, [----] engagements


"@SeanEcom My whole team is remote. IDGAF where you work from or when you work as long as you get your shit done"  
[X Link](https://x.com/CJSlattery/status/1758683972966519066)  2024-02-17T02:45Z [----] followers, [----] engagements


"Please I beg you stop making changes to your ad accounts all the time. Google and Facebook aren't nimble little speed boats. They're big slow cargo ships. Algos perform their best when they're operating under consistent parameters. When you make changes performance will generally get worse until they understand the new parameters. If you're giving them new parameters every single day they're never going to be able to learn and your performance is going to suck. If you're experiencing bad performance and you've been making changes all the time I challenge you to not touch your accounts for a"  
[X Link](https://x.com/CJSlattery/status/1760372590944612472)  2024-02-21T18:35Z [----] followers, [----] engagements


"@DaveRekuc This is literally exactly how I think about it and explain the impact of things like CRO 🙌"  
[X Link](https://x.com/CJSlattery/status/1760790547759825396)  2024-02-22T22:15Z [----] followers, [---] engagements


"Watching my GF do online apparel shopping is why I would never buy or start an apparel brand. We get like [--] packages a week and she's returning 80% of the stuff"  
[X Link](https://x.com/CJSlattery/status/1761801828029603852)  2024-02-25T17:14Z [----] followers, [----] engagements


"Love how you can't launch campaigns into Google at the end of the month anymore because they'll just 2x your budget every single day to make sure it hits the budget for the month regardless of performance"  
[X Link](https://x.com/CJSlattery/status/1761808965589999670)  2024-02-25T17:42Z [----] followers, [---] engagements


"Has your last week been shit You're not alone. We're seeing shit performance for a lot of clients across FB and Google. Conversion rates are down 18-30% PoP in our MCC and other MCCs that I have personal access to. Over $1mm in Google ad spend over the last [--] days"  
[X Link](https://x.com/CJSlattery/status/1762519624350941659)  2024-02-27T16:46Z [----] followers, [----] engagements


"@mkobach @aexm Yeah. Some junior kid answering emails isnt worth $300hr in comp"  
[X Link](https://x.com/CJSlattery/status/1762834832495632819)  2024-02-28T13:39Z [----] followers, [--] engagements


"Why is it that food apps have the strictest security around Chipotle won't let me use any of my last [--] passwords So I obviously forget it when it logs me out and then I have to go through this dance all over again. I don't need NSA security to order a burrito"  
[X Link](https://x.com/CJSlattery/status/1762918410239816077)  2024-02-28T19:11Z [----] followers, [---] engagements


"IT crew whats the hotness in home wireless routers Ours is dying I think and I need something new. Dozen devices [----] sqft apartment with fairly thick walls"  
[X Link](https://x.com/CJSlattery/status/1763316550746968498)  2024-02-29T21:33Z [----] followers, [----] engagements


"Is your downloads folder also junk storage or just me"  
[X Link](https://x.com/CJSlattery/status/1765734288866046353)  2024-03-07T13:40Z [----] followers, [----] engagements


"No. My team is fully remote. And have we had bad remote hires Yes absolutely. But there ARE people who are incredibly trustworthy and reliable remote. Find people who really value the benefit and they wont take advantage of it. I get Chipotle often. When Im busy I get it delivered. Otherwise I order in person. When I order in person they always give me 50% more meat than when I get it delivered. Why Bc Its harder to get away with bad work when someone is watching. This is why WFH doesnt work. I get Chipotle often. When Im busy I get it delivered. Otherwise I order in person. When I order in"  
[X Link](https://x.com/CJSlattery/status/1768470371194511384)  2024-03-15T02:52Z [----] followers, [----] engagements


"@bigwill1973 @realEstateTrent The guy who owns two Dunkin franchises isnt making $20 million a year"  
[X Link](https://x.com/CJSlattery/status/1775321123531395392)  2024-04-03T00:35Z [----] followers, [---] engagements


"Want to wish a very happy birthday to one of the absolute gems of the PPC industry @NeptuneMoon"  
[X Link](https://x.com/CJSlattery/status/1775521481402810703)  2024-04-03T13:51Z [----] followers, [----] engagements


"@dieworkwear So legit question what about folks who have incredibly muscular legs with a less muscular torso My thighs and calves are HUGE and my torso is only kind of big"  
[X Link](https://x.com/CJSlattery/status/1776098323444748631)  2024-04-05T04:03Z [----] followers, [----] engagements


"@travis_robert I cant wait. Not only because itll make my life better as a pedestrian and cyclist but also when I want to take a cab. Happy to pay $15 to not be snarled in traffic"  
[X Link](https://x.com/CJSlattery/status/1777124277055074755)  2024-04-08T00:00Z [----] followers, [----] engagements


"Idea: @loom should have a giant flag that lets you know within [--] seconds of recording it's not receiving any audio input so you don't shoot a [--] minute video with no VO because it decided to use a different input"  
[X Link](https://x.com/CJSlattery/status/1777355592136290326)  2024-04-08T15:19Z [----] followers, [----] engagements


"Fashion Twitter how we feeling about these loafers These gonna be a summer staple or are they a little too old man"  
[X Link](https://x.com/CJSlattery/status/1777787921447223303)  2024-04-09T19:57Z [----] followers, 44K engagements


"I pay quick books $30000+ per year in SaaS fees and CC processing and they cant figure out why I cant add a team member to our QBO account"  
[X Link](https://x.com/CJSlattery/status/1779945418388029670)  2024-04-15T18:50Z [----] followers, [----] engagements


"@RomanEcom We always always run the exclusions. Keeping brand in there makes it way too easy for Google to pile up trash remnant inventory to average down to your target ROAS while leaning hard on brand. Have seen brands lighting $250k+/mo on fire because of inclusion"  
[X Link](https://x.com/CJSlattery/status/1782461039495278995)  2024-04-22T17:26Z [----] followers, [---] engagements


"@jonlinked @alexgoughcooper Once people fill out the questionnaire we ask them to record a loom/video for follow up questions. Then review people who did the loom and trim based on their loom and resumes/answers then book first interviews trim again paid assessment of skills trim 2nd interview hire"  
[X Link](https://x.com/CJSlattery/status/1782905603041468604)  2024-04-23T22:53Z [----] followers, [--] engagements


"@jonlinked @alexgoughcooper Looms are more questions for them to answer"  
[X Link](https://x.com/CJSlattery/status/1782906974113259659)  2024-04-23T22:58Z [----] followers, [--] engagements


"Everybody loves a 3rd party source of truth these days. Northbeam Triple Whale internally built etc. They can be great tools to give more clarity to brand owners. That clarity comes at a cost. It breaks the relationship between platform optimization and media buyers. The platform doesn't see or optimize from the data that you are optimizing from. And this breakdown should change how you work to a great degree. Especially on Google. There is no consistent delta between 3rd party data and platform-reported data which means that bidding has to be more granular. If a 2x ROAS in platform for one"  
[X Link](https://x.com/CJSlattery/status/1783191826947506485)  2024-04-24T17:50Z [----] followers, [----] engagements


"Im long Hoka. 70% of the people in the delta lounge over [--] are wearing them RN"  
[X Link](https://x.com/CJSlattery/status/1783967935502983358)  2024-04-26T21:14Z [----] followers, [----] engagements


"Slams laptop shut until NEXT Monday. Taking a week to recharge. This is a @jameskellyecom subtweet"  
[X Link](https://x.com/CJSlattery/status/1783989399107113020)  2024-04-26T22:39Z [----] followers, [----] engagements


"New Balenciaga collection just dropped"  
[X Link](https://x.com/CJSlattery/status/1785314999486816749)  2024-04-30T14:27Z [----] followers, [---] engagements


"@KodyNordquist Were in Italy for a short little vacation"  
[X Link](https://x.com/CJSlattery/status/1786035697314374123)  2024-05-02T14:11Z [----] followers, [--] engagements


"@stevendtc @Ben__Kruger @CTtheDisrupter Im back from Venice next week and would be totally down for that"  
[X Link](https://x.com/CJSlattery/status/1786169413877514367)  2024-05-02T23:02Z [----] followers, [--] engagements


"@TripleNetTyler Boston as a primary market is the biggest wtf on there"  
[X Link](https://x.com/CJSlattery/status/1786172218583511207)  2024-05-02T23:13Z [----] followers, [--] engagements


"@rabahrahil Venice"  
[X Link](https://x.com/CJSlattery/status/1786778071288173049)  2024-05-04T15:21Z [----] followers, [--] engagements


"@realEstateTrent Venice"  
[X Link](https://x.com/CJSlattery/status/1786782290892238939)  2024-05-04T15:37Z [----] followers, [----] engagements


"@CTtheDisrupter @rabahrahil @Rich_Silvz @nicktheriot_ LFG"  
[X Link](https://x.com/CJSlattery/status/1787614238871007627)  2024-05-06T22:43Z [----] followers, [--] engagements


"I saw some posts here about a great camera for video calls and I didn't bookmark it. Anyone remember what they were talking about"  
[X Link](https://x.com/CJSlattery/status/1788938216537551352)  2024-05-10T14:24Z [----] followers, [----] engagements


"@DigitalSamIAm He also said he knows what he's doing because he was selling $50000 cars with $125 CAC on FB. I'm sure you were buddy I'm sure you were"  
[X Link](https://x.com/CJSlattery/status/1790485270602633287)  2024-05-14T20:52Z [----] followers, [---] engagements


"Life has a way of working out if you give it a chance. [--] years ago I attempted suicide. I was living in a $425/mo room without direct access to a bathroom. I was [---] pounds because eating was a luxury. My second bout of homelessness started after I left the hospital. There were many more lean years after that. Fast forward to today. I've been with my wonderful girlfriend for almost [--] years. I have incredible friends. I run a successful business. I could only fantasize then about what my life is today. Life can feel hopeless. It can feel hopeless for a long time. But if you keep grinding out"  
[X Link](https://x.com/CJSlattery/status/1792740603249254436)  2024-05-21T02:14Z [----] followers, [----] engagements


"Who runs the best helicopter charter in NYC Going to Hanover for a Dartmouth reunion and dont want to drive"  
[X Link](https://x.com/CJSlattery/status/1796340506806612432)  2024-05-31T00:38Z [----] followers, [----] engagements


"@rabahrahil @princeghosh97 It really sucks theres no direct subway from JFK"  
[X Link](https://x.com/CJSlattery/status/1797480524182954439)  2024-06-03T04:08Z [----] followers, [---] engagements


"Sometimes an opportunity knocks before you're ready. But big wins take big risks. I hired a director of sales [--] weeks ago. I wasn't planning to hire for this type of role until the business was 2x the size. But the absolute perfect person came along so I shot my shot. There's the potential for this to be a massive win for the agency and the downside risk is uncomfortable but not dangerous"  
[X Link](https://x.com/CJSlattery/status/1797666863662456991)  2024-06-03T16:29Z [----] followers, [---] engagements


"If I were to spend August in Europe how's London As a New Yorker I love a big city and the no language barrier feels like a plus"  
[X Link](https://x.com/CJSlattery/status/1797770881080693087)  2024-06-03T23:22Z [----] followers, [----] engagements


"@obviceo @CoffeeOvrCardio Might be interested. Am hunting for an acquisition here this year"  
[X Link](https://x.com/CJSlattery/status/1798048700864049617)  2024-06-04T17:46Z [----] followers, [---] engagements


"Tell me you don't run a business without telling me. Employees get paid for the hours they're working. When they can't be productive that still costs me money. Vehicles also have operational costs. The math here is so simple in terms of congestion pricing being great for businesses"  
[X Link](https://x.com/CJSlattery/status/1798734411480862912)  2024-06-06T15:11Z [----] followers, [--] engagements


"@AdamSinger This is literally what's happening with congestion pricing in NYC right now"  
[X Link](https://x.com/CJSlattery/status/1798815078906479016)  2024-06-06T20:31Z [----] followers, [---] engagements


"Been running regular recurring transfers through @Wise for literally years. Hundreds of thousands of dollars. They decide that they now need additional verification and none of my recurring transfers work and they're all going to fail because they need documentation. WTF"  
[X Link](https://x.com/CJSlattery/status/1800878289147613540)  2024-06-12T13:10Z [----] followers, [---] engagements


"Let's talk about cost per incremental conversion and how it can be masked by average CPA. It's a foundation of our work especially our Google Ads work. I'll give an example. Your campaign spends $30000 and generates [---] conversions at your target CPA of $150. You're happy with this performance. You shouldn't be. My team comes in we clear out a lot of waste in the campaign do some restructuring and your campaign spend drops to $18000 and you generate [---] conversions at a CPA of $100. You lost conversions This is not great. Actually it is. Those [--] conversions cost you $12000 or $600 each."  
[X Link](https://x.com/CJSlattery/status/1801293129758187941)  2024-06-13T16:38Z [----] followers, [----] engagements


"Apparently pre check does not open until 4:30am at JFK. Pretty ass that pre check is not 24/7"  
[X Link](https://x.com/CJSlattery/status/1802612817901580298)  2024-06-17T08:02Z [----] followers, [----] engagements


"Patience is THE marketing virtue. It's so important that we discuss it on our kickoff calls. It's also one of the hardest things to do in marketing. Sometimes we need to make big changes in accounts. Full rebuilds and restructures. A complete rethinking of approach. Modern marketing systems are built on top of machine learning and machine learning does not respond well to wholesale changes to their inputs. It causes destabilization which leads to volatility in performance. When things are volatile it is incredibly tempting to make more changes to try to stabilize performance but this"  
[X Link](https://x.com/CJSlattery/status/1804165507077083554)  2024-06-21T14:52Z [----] followers, [----] engagements


"@KodyNordquist Depends on what youre looking for. This is my first time in Medellin but it was pretty exceptional. I can see why one of my nomad team members has settled down here and is now a full time resident. I also absolutely love Buenos Aires. And CDMX is also mind bendingly good"  
[X Link](https://x.com/CJSlattery/status/1805319881086353756)  2024-06-24T19:19Z [----] followers, [--] engagements


"@benln Definitely Casa Batlo. Caete is a fucking DOPE restaurant. Old school. If you can get a reservation at disfrutar its one of my top [--] tasting menus in the world as well"  
[X Link](https://x.com/CJSlattery/status/1806464559341031779)  2024-06-27T23:08Z [----] followers, [--] engagements


"@78thomasbahamas Im talking about extremely well compensated white collar workers with remote jobs"  
[X Link](https://x.com/CJSlattery/status/1809248660846248064)  2024-07-05T15:31Z [----] followers, [--] engagements


"My girlfriend wanted to go to Disneyland while we were in LA for Pixarfest. I have never been to Disney. As a Disney shareholder Im impressed. Monetization on point"  
[X Link](https://x.com/CJSlattery/status/1810414239993200994)  2024-07-08T20:42Z [----] followers, [---] engagements


"@Das_Not_Gooddd @namenumbers6 @anothercohen Making a million a year you should probably be able to take a family trip to Malta lol"  
[X Link](https://x.com/CJSlattery/status/1810732392187056182)  2024-07-09T17:46Z [----] followers, [--] engagements


"@gilgildner I'm all for very high tax rates but the problem is that we need massively more brackets. Someone who makes $400k and someone who makes $400mm should not be in the same tax bracket"  
[X Link](https://x.com/CJSlattery/status/1811091270120657079)  2024-07-10T17:33Z [----] followers, [---] engagements


"Watching Mick Jagger perform live makes me realize I havent done nearly enough hard drugs in my life. Decades of heroin seems like a magic elixir"  
[X Link](https://x.com/CJSlattery/status/1811270678047600749)  2024-07-11T05:25Z [----] followers, [---] engagements


"wtf happened with the arrival at terminal [--] at JFK You now need shuttle busses for Uber and Lyft and the taxi line is in some shit ass place outside"  
[X Link](https://x.com/CJSlattery/status/1811567529032024475)  2024-07-12T01:05Z [----] followers, [---] engagements


"@ambernoelle Those are not the brands in a billionaires pantry lmao"  
[X Link](https://x.com/CJSlattery/status/1811603629494747374)  2024-07-12T03:28Z [----] followers, [----] engagements


"It's pretty astounding to me the biggest use case I can find for AI it is terrible at. You would think simple spreadsheet analysis would be easy. It can't even add up data correctly. Claude ChatGPT they all seem to struggle with even simple data extraction"  
[X Link](https://x.com/CJSlattery/status/1815561001237914018)  2024-07-23T01:34Z [----] followers, [----] engagements


"@rabahrahil Its still New York. Its hot as hell sometimes but NYC outdoors is 🔥🔥🔥. That we do 🎩 Only reason Im not in Portugal right now is Im traveling too much and need to chill"  
[X Link](https://x.com/CJSlattery/status/1816264114676605416)  2024-07-25T00:08Z [----] followers, [--] engagements


"@TaylorHoliday Ooooh fun question. I'd need to know more about the structure. Is 1DV included in the meta spend If yes I'd test without it. Is there an amazon halo What's the lag time on purchases for this brand Long consideration period could be an issue"  
[X Link](https://x.com/CJSlattery/status/1818369460748931221)  2024-07-30T19:33Z [----] followers, [----] engagements


"One day view attribution. It lets Meta take credit for conversions that are view only with no click if the purchase happens within a day. Lets Meta take credit for conversions that were going to happen anyway by showing ads to people who are basically ready to buy and have been on your site"  
[X Link](https://x.com/CJSlattery/status/1818390399872123003)  2024-07-30T20:57Z [----] followers, [---] engagements


"Had a call with a prospect that went with a different agency in the spring over us. Since then that agency hasn't created any net new creatives. What in the actual fuck are some of y'all doing"  
[X Link](https://x.com/CJSlattery/status/1819453138052714914)  2024-08-02T19:20Z [----] followers, [----] engagements


"Just made the mistake of checking my chase breakdowns for the year. I enjoy fine dining waaaay too much for my own good"  
[X Link](https://x.com/CJSlattery/status/1820645841821925604)  2024-08-06T02:19Z [----] followers, [----] engagements


"What is the new hotness for accounting and invoice payments I've had my business so long that we've been on QBO but I have a new entity and don't think I want to use QBO again. Curious what other people are using"  
[X Link](https://x.com/CJSlattery/status/1821350468926263411)  2024-08-08T00:59Z [----] followers, [----] engagements


"@robleathern Meta. Apple the least because they're the most self righteous and they lie about it. At least Meta in my opinion are reasonably honest and up front about it. They also have the least sensitive data IMO. Google reads your emails your entire life is on your phone etc"  
[X Link](https://x.com/CJSlattery/status/1825559153978528182)  2024-08-19T15:43Z [----] followers, [--] engagements


"I'm thinking about acquiring a small agency to help facilitate our growth. If you're looking to sell let's talk. Rev: $500k to $2mm Industries: Paid Social Creative PPC or Email US entities only"  
[X Link](https://x.com/CJSlattery/status/1825893711701565481)  2024-08-20T13:52Z [----] followers, [----] engagements


"@jonathanchait @jbarro No lessening of complaints. Its all they do and all they will ever do"  
[X Link](https://x.com/CJSlattery/status/1826723983431270533)  2024-08-22T20:51Z [----] followers, [----] engagements


"@jefielding Most people see their risk tolerance go down as they get richer. It's one of the reasons why the guys who bet it all repeatedly are such incredible outliers. It takes an appetite for risk that borders on psychotic"  
[X Link](https://x.com/CJSlattery/status/1827070183434805466)  2024-08-23T19:47Z [----] followers, [--] engagements


"I've saved brands upwards of $250k/mo on Google. This weekend I saved another brand $80k/mo. I sent another brand this projection model this morning: 95% confidence: $14500/mo in savings 65% confidence: $22000/mo in savings 40% confidence: $34500/mo in savings I can almost certainly save you thousands in less than an hour. You're almost certainly overspending on brand and I'll help you fix it. Typically I can find 30%-80% in cost savings. If you're spending at least $20k/mo on Google get in touch with me and I'll take a quick look at your account for free. Send me a DM and we can set it up"  
[X Link](https://x.com/CJSlattery/status/1828064359320330264)  2024-08-26T13:38Z [----] followers, [----] engagements


"@MatthewGattozzi Who charges a percent of ad spend for media buying only Who does media buying only these days I truly dont know anyone. Every agency I know that does media buying is also doing creative strategy and production and in many cases managing the creator relationships too"  
[X Link](https://x.com/CJSlattery/status/1828450833152852012)  2024-08-27T15:13Z [----] followers, [---] engagements


"Ive always been a big bike infrastructure is good guy. But I have been completely bike pilled by biking between towns in the Netherlands. Just completely next level good"  
[X Link](https://x.com/CJSlattery/status/1830362857130614969)  2024-09-01T21:51Z [----] followers, [----] engagements


"Somehow terminal [--] became the worst terminal at JFK. Global entry takes longer than any other type of scan and its a [--] minute wait to get a car. @Delta fix your terminal plz"  
[X Link](https://x.com/CJSlattery/status/1830679041579589647)  2024-09-02T18:47Z [----] followers, [---] engagements


"What a wonderful weekend in Amsterdam. @andrewfoxwell has built a true community in the Founders. Learning and making friends name a better combo @Tris_atWebtopia and I are developing a budding bromance"  
[X Link](https://x.com/CJSlattery/status/1830744688032125126)  2024-09-02T23:08Z [----] followers, [----] engagements


"The degree to which Google shakes down advertisers would make Al Capone blush. With the announcement that video action campaigns are being rolled into demand gen it's worth sharing a piece I wrote a year and a half ago on how Google robs advertisers. Demand gen has minimal adoption because it's a half-baked product with mediocre at best performance. Video action campaigns (YT performance) are great. We spend over $1mm/mo on them. As Google as done with PMax and hiding search queries they are doing with YouTube ads and that is making them less effective for advertisers so that Google itself"  
[X Link](https://x.com/CJSlattery/status/1831341675928756560)  2024-09-04T14:40Z [----] followers, [----] engagements


"@oliviaakory Thanks Olivia Feels like you and I have a mind meld going on sometimes"  
[X Link](https://x.com/CJSlattery/status/1831696521084969330)  2024-09-05T14:10Z [----] followers, [---] engagements


"lol. Tell me you havent hired a chef without telling me. Day rate for a private chef is $250 MINIMUM in any big city. Also double lol on them being willing to do maid shit too. Also having a chef in your house all day sucks unless you live in a huge place. Signed Someone who actually had a private chef for a few weeks but got rid of them because it sucked"  
[X Link](https://x.com/CJSlattery/status/1832033896394879157)  2024-09-06T12:31Z [----] followers, [----] engagements


"A southern wedding calls for a seersucker suit"  
[X Link](https://x.com/CJSlattery/status/1832546857928814833)  2024-09-07T22:29Z [----] followers, [----] engagements


"@ClownWorld_ This looks like cuy which is actually pretty common in Andean cultures like Peru and is honestly pretty tasty"  
[X Link](https://x.com/CJSlattery/status/1833359276372377691)  2024-09-10T04:18Z [----] followers, [---] engagements


"Already dealing with our first Google Ads invoicing nightmare. Spend is "unlimited" but it's not actually and the account hit a cap and is no longer spending. Doesn't say it hit a cap doesn't show there is a cap but there's an invisible one on the backend"  
[X Link](https://x.com/CJSlattery/status/1833847081141690634)  2024-09-11T12:36Z [----] followers, [----] engagements


"@MenachemAni There's an invisible credit limit yeah"  
[X Link](https://x.com/CJSlattery/status/1833848146624905677)  2024-09-11T12:40Z [----] followers, [---] engagements


"@2AvSagas Was walking here [--] minutes ago and they were parked there. FDNY is having a party a block away"  
[X Link](https://x.com/CJSlattery/status/1833874807978447010)  2024-09-11T14:26Z [----] followers, [---] engagements


"Go raise your daily spend limit on Meta RIGHT NOW to ensure you're ready for Black Friday. Go to billing & payments and under accounts it will tell you what your daily limit is. It's probably not $100000 since the baseline limit for most accounts is $5k. If yours isn't at least 5x your average daily spend you need to get this increased before BFCM. Reach out to Meta support and ask them to raise it"  
[X Link](https://x.com/CJSlattery/status/1834208878784909546)  2024-09-12T12:34Z [----] followers, [----] engagements


"@Coscorrodrift @ramit We did the living table at Disfrutar and it was a top [--] all time meal. Mugaritz is ass so I would skip it. We love Caete for something pretty chill in Barcelona"  
[X Link](https://x.com/CJSlattery/status/1835776733137580210)  2024-09-16T20:24Z [----] followers, [---] engagements

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