# ![@BigBrainMkting Avatar](https://lunarcrush.com/gi/w:26/cr:twitter::1821002049108189184.png) @BigBrainMkting Big Brain Marketing

Big Brain Marketing posts on X about red, bull, ogilvy, $pep the most. They currently have [-----] followers and [---] posts still getting attention that total [-----] engagements in the last [--] hours.

### Engagements: [-----] [#](/creator/twitter::1821002049108189184/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1821002049108189184/c:line/m:interactions.svg)

- [--] Week [-------] -62%
- [--] Month [---------] +363%
- [--] Months [---------] +663%
- [--] Year [---------] +189%

### Mentions: [--] [#](/creator/twitter::1821002049108189184/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1821002049108189184/c:line/m:posts_active.svg)

- [--] Week [--] +53%
- [--] Month [---] +102%
- [--] Months [---] +573%
- [--] Year [---] +129%

### Followers: [-----] [#](/creator/twitter::1821002049108189184/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1821002049108189184/c:line/m:followers.svg)

- [--] Week [-----] +4%
- [--] Month [-----] +69%
- [--] Months [-----] +194%
- [--] Year [-----] +306%

### CreatorRank: [-------] [#](/creator/twitter::1821002049108189184/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:twitter::1821002049108189184/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[stocks](/list/stocks)  14.55% [countries](/list/countries)  8.18% [agencies](/list/agencies)  #238 [fashion brands](/list/fashion-brands)  4.55% [technology brands](/list/technology-brands)  4.55% [luxury brands](/list/luxury-brands)  2.73% [automotive brands](/list/automotive-brands)  1.82% [celebrities](/list/celebrities)  1.82% [social networks](/list/social-networks)  1.82% [finance](/list/finance)  1.82%

**Social topic influence**
[red](/topic/red) 8.18%, [bull](/topic/bull) #817, [ogilvy](/topic/ogilvy) #23, [$pep](/topic/$pep) #295, [the most](/topic/the-most) 4.55%, [japan](/topic/japan) 3.64%, [if you](/topic/if-you) 2.73%, [history](/topic/history) 2.73%, [more than](/topic/more-than) 2.73%, [the world](/topic/the-world) 2.73%

**Top accounts mentioned or mentioned by**
[@chancellorpen](/creator/undefined) [@joaofar20834991](/creator/undefined) [@slackhookhq](/creator/undefined) [@rorysutherland](/creator/undefined) [@rcwhiteley](/creator/undefined) [@highsignalai](/creator/undefined) [@burgerking](/creator/undefined) [@budweiserusa](/creator/undefined) [@dgingrasmorris](/creator/undefined) [@pat_fishe](/creator/undefined) [@patrickberzai](/creator/undefined)

**Top assets mentioned**
[PepsiCo, Inc. (PEP)](/topic/$pep) [Uber Technologies, Inc. (UBER)](/topic/$uber) [Alphabet Inc Class A (GOOGL)](/topic/$googl)
### Top Social Posts
Top posts by engagements in the last [--] hours

"In [----] the Father of Advertising wrote an internal memo titled "How to Write." David Ogilvy built a $1B+ agency and created campaigns for Dove Rolls-Royce and American Express. His [--] rules still work for ads today. Here's a breakdown of each one:"  
[X Link](https://x.com/BigBrainMkting/status/2019063446139207849)  2026-02-04T15:00Z [----] followers, 56.6K engagements


"After World War II Nestl launched Nescaf in Japan expecting fast growth. They ran ads offered samples and pushed hard on price and convenience. But for decades coffee barely moved. Japan was a tea nation to its core"  
[X Link](https://x.com/BigBrainMkting/status/2019792399925657665)  2026-02-06T15:16Z [----] followers, 184.1K engagements


"Genius marketing team shows why fries boxes are shaped like that"  
[X Link](https://x.com/BigBrainMkting/status/2022664691202593168)  2026-02-14T13:30Z [----] followers, [----] engagements


"Rory Sutherland the man behind some of Ogilvy's most iconic campaigns explains why most businesses are solving the wrong problem: Rory introduces the concept of bottleneck theory also known as the theory of constraints: "If you want to increase the flow of water through a system the place to intervene is the narrowest point which is where the flow of water is ultimately being constrained. Everything you do somewhere else won't really have much effect." The idea comes from Eli Goldratt's book *The Goal* and Rory believes it's highly applicable to marketing: "If you're not selling as much sh*t"  
[X Link](https://x.com/BigBrainMkting/status/2021962599634809177)  2026-02-12T15:00Z [----] followers, 25.9K engagements


"In [----] Coca Cola made one of the most infamous marketing decisions in history. The company replaced its original recipe and launched a new product called New Coke. For nearly [---] years Coca Cola had built brand equity around the same formula. It was more than a drink it was an identity. But internal market research showed consumers preferred the sweeter taste of Pepsi in blind tests so executives trusted the data and ignored emotional attachment. The launch was massive. The Coca-Cola Company spent millions on advertising and PR confident that superior taste would win market share. Instead"  
[X Link](https://x.com/BigBrainMkting/status/2022687297490338000)  2026-02-14T15:00Z [----] followers, [----] engagements


"Ogilvy's guide to successful television commercials:"  
[X Link](https://x.com/BigBrainMkting/status/2023094996732387606)  2026-02-15T18:00Z [----] followers, [---] engagements


"I used to think the greatest marketers were: David Ogilvy Gary Vee or Seth Godin. Then I discovered Pixar's [--] rules for storytelling that Steve Jobs called "the world's most powerful force." Lessons from the 21st century's best storytellers that every marketer should know:"  
[X Link](https://x.com/BigBrainMkting/status/2002755997908308310)  2025-12-21T15:00Z [----] followers, 235.3K engagements


"In [----] Healthy Choice launched a frequent flyer miles promotion. One customer read the fine print and walked away with [----] million miles worth $50000. Enough to fly the world for FREE. Here's how David Phillips pulled off one of the greatest promotion exploits ever: Phillips was a civil engineer at UC Davis. He spotted the Healthy Choice offer while grocery shopping for frozen foods. The deal was simple: Mail in [--] UPC barcodes get [---] frequent flyer miles. Submit early and they'd double it to [----] miles. Most people glanced at it and moved on. But Phillips grabbed a calculator. He found"  
[X Link](https://x.com/BigBrainMkting/status/2014715895403446693)  2026-01-23T15:04Z [----] followers, [----] engagements


"Surreal Cereal couldn't afford Dwayne Johnson so they found a bus driver named Dwayne Johnson instead:"  
[X Link](https://x.com/BigBrainMkting/status/2015484839064219987)  2026-01-25T18:00Z [----] followers, [---] engagements


"On Black Friday [----] a typo listed Foreo's $279 device at $9.99. [-----] people bought it in two hours. The founder's response Ship EVERY single order. Here's how a $10 million disaster became a marketing masterclass It started with one IT technician's mistake. Someone accidentally applied the price of a cheap face mask pack to the premium UFO smart masking device. A 96% discount that was never supposed to exist. Social media spread the news within minutes and bargain hunters flooded the site from around the world. At peak [--] devices sold per second. The site crashed repeatedly. By the time the"  
[X Link](https://x.com/BigBrainMkting/status/2015802051218083962)  2026-01-26T15:00Z [----] followers, [----] engagements


"This is Tommy Hilfiger. Before anyone had seen his designs he tricked the world into believing he was already a legend and built an empire on that illusion. All it took was one "audacious" marketing stunt. Here's how he pulled it off:"  
[X Link](https://x.com/BigBrainMkting/status/2017278711167652126)  2026-01-30T16:48Z [----] followers, [----] engagements


"Pepsi really said "your mascot our commercial""  
[X Link](https://x.com/BigBrainMkting/status/2017954229001023771)  2026-02-01T13:32Z [----] followers, [----] engagements


"Vintage Audemars Piguet ad for the Royal Oak:"  
[X Link](https://x.com/BigBrainMkting/status/2018383958942372020)  2026-02-02T18:00Z [----] followers, [---] engagements


"Dove crashes the ton in 2025's "Let Them Talk" campaign linking Bridgerton's masked gossips to social media trolls. Women ditch wigs and defy beauty standards at a masquerade ball proving real confidence never hides behind a mask"  
[X Link](https://x.com/BigBrainMkting/status/2018678472491794706)  2026-02-03T13:30Z [----] followers, [---] engagements


"1) Read "Writing That Works" Ogilvy swore by this [----] book by Roman and Raphaelson. It's a timeless guide to clear ad copy that's helped copywriters for [--] years. If you write headlines landing pages or ad scripts this is your playbook"  
[X Link](https://x.com/BigBrainMkting/status/2019063463038042439)  2026-02-04T15:00Z [----] followers, [----] engagements


"2) Write the way you talk Ditch the stiff corporate voice and write like you're explaining your product to a friend. The best ads feel like conversations not announcements. Natural flow builds trust while robotic copy destroys it"  
[X Link](https://x.com/BigBrainMkting/status/2019063478276034565)  2026-02-04T15:00Z [----] followers, [----] engagements


"3) Use short words sentences and paragraphs Instead of "Leverage synergistic paradigms" just say "Team up smartly." Short ad copy gets 30% more engagement because attention spans are brutal. Keep it tight and you win every time"  
[X Link](https://x.com/BigBrainMkting/status/2019063495858565269)  2026-02-04T15:00Z [----] followers, [----] engagements


"4) Never use jargon Words like "reconceptualize" and "synergize" scream lazy copywriting. Your audience wants clear benefits and real value not buzzword soup. The best ads use plain talk that anyone can understand instantly"  
[X Link](https://x.com/BigBrainMkting/status/2019063511226441969)  2026-02-04T15:00Z [----] followers, [----] engagements


"8) Get a colleague to improve it Collaboration beats isolation when it comes to ad copy. Bounce your draft off someone you trust because they'll spot weak hooks and confusing CTAs you can't see yourself. The best copywriters always have editors behind them"  
[X Link](https://x.com/BigBrainMkting/status/2019063572815626631)  2026-02-04T15:00Z [----] followers, [---] engagements


"9) Make your call-to-action crystal clear Vague CTAs kill conversions. Always end with a specific action: "Buy now and save 20%" "Book your free demo" "Get the guide instantly" Clear CTAs lift click-through rates by 80% compared to generic buttons"  
[X Link](https://x.com/BigBrainMkting/status/2019063588032545011)  2026-02-04T15:00Z [----] followers, [---] engagements


"10) For important deals don't write. Talk. This was Ogilvy's kicker. Sometimes the best ad is no ad at all. Pick up the phone and call your best prospects directly. The biggest deals happen in conversations not campaigns"  
[X Link](https://x.com/BigBrainMkting/status/2019063603861782736)  2026-02-04T15:00Z [----] followers, [---] engagements


"Ogilvy wrote these rules over [--] years ago when there were no Meta ads no Google and no TikTok. Yet they still outperform every modern growth hack. Great advertising comes down to clarity short copy and respect for your customer's time"  
[X Link](https://x.com/BigBrainMkting/status/2019063616151179598)  2026-02-04T15:00Z [----] followers, [----] engagements


"This ad by Uber Eats marketing campaign for their students discount was so good that it actually won an Emmy in 2025"  
[X Link](https://x.com/BigBrainMkting/status/2019403222239301775)  2026-02-05T13:30Z [----] followers, [----] engagements


"Is Starbucks "accidentally" spelling your name wrong or is it genius marketing Every year millions of customers post their butchered Starbucks cups online. "Sarah" becomes "Cera." "Michael" becomes "Mikael." And the internet is convinced this is the sneakiest advertising trick in history. Zero ad spend. Free impressions. Millions of shares. The theory sounds bulletproof. But the truth is way more interesting. In [----] Starbucks told baristas to start writing customer names on cups. The goal was simple. Make orders feel more personal and stop drinks from getting mixed up. What nobody saw coming"  
[X Link](https://x.com/BigBrainMkting/status/2019425846860345780)  2026-02-05T15:00Z [----] followers, [----] engagements


"@rcwhiteley midwit sry not sry https://x.com/G_S_Bhogal/status/1972295754212663799 Ill always use M-dashes even though they invite accusations of chatbot use because their ability to offer emphasis and asides is worth the scorn of the semiliterate. https://x.com/G_S_Bhogal/status/1972295754212663799 Ill always use M-dashes even though they invite accusations of chatbot use because their ability to offer emphasis and asides is worth the scorn of the semiliterate"  
[X Link](https://x.com/BigBrainMkting/status/2019707033566753020)  2026-02-06T09:37Z [----] followers, [--] engagements


"After Coca-Cola claimed it sold four times more than Pepsi in [----] Pepsi fired back with this commercial:"  
[X Link](https://x.com/BigBrainMkting/status/2019765598721544644)  2026-02-06T13:30Z [----] followers, [----] engagements


"David Ogilvy on writing headlines: "The headline is the ticket on the meat.""  
[X Link](https://x.com/BigBrainMkting/status/2019833528981283066)  2026-02-06T18:00Z [----] followers, [----] engagements


"Seth Godin breaks down the brilliance of Nike's marketing strategy: Seth starts with a caveat: "You are not Nike. I am not Nike. Nike is a bit of a special case." They needed to differentiate from Adidas and Puma but not on product. "In a blind taste test the sneakers are all the same right" That's where Kaepernick came in. "Colin Kaepernick is a signal. He's a symbol. He stands for something. And the other sneaker companies have been afraid to stand for what Colin Kaepernick stands for." This wasn't a stunt. It matched Nike's DNA as a disruptor. And the people boycotting "Psychographically"  
[X Link](https://x.com/BigBrainMkting/status/2020150933385277545)  2026-02-07T15:01Z [----] followers, [----] engagements


"Using the right color in your branding in key"  
[X Link](https://x.com/BigBrainMkting/status/2020490363434385569)  2026-02-08T13:30Z [----] followers, [---] engagements


"Everyone knows Amazon sells everything. But most people don't realize Amazon is also selling you. Their advertising business just crossed $68 billion in a single year and the strategy behind it is something no competitor can copy It starts with something no other ad platform can match: Real purchase intent data. When someone types into Amazon's search bar they already have their wallet out. That makes every sponsored product listing a goldmine for advertisers. But Amazon didn't stop at search ads. They went full-funnel by turning Prime Video into an ad machine: 16% audience growth year over"  
[X Link](https://x.com/BigBrainMkting/status/2020517915297202581)  2026-02-08T15:19Z [----] followers, [----] engagements


"Apple's iPhone 3G ad targeting small business owners:"  
[X Link](https://x.com/BigBrainMkting/status/2020558287524217057)  2026-02-08T18:00Z [----] followers, [---] engagements


"New Balance's GENIUS Marketing Strategy:"  
[X Link](https://x.com/BigBrainMkting/status/2020852780102213747)  2026-02-09T13:30Z [----] followers, [----] engagements


"Shein Temu and Peloton all had massive momentum. All three are now stalling or falling. But a 135-year-old workwear brand called Carhartt is climbing past them. The data explains why: QuestBrand is a brand tracking platform that measures one thing: Do people think your brand is going up or down They call it Brand Momentum: Above 20% = rising Near zero = stalling Dropping = in trouble Momentum shifts before sales do which makes it an early warning system for brands that pay attention. Temu hit 27%. Sounds great. But it's falling apart. Their playbook was simple: Spend big on ads everywhere"  
[X Link](https://x.com/BigBrainMkting/status/2020875390793965943)  2026-02-09T15:00Z [----] followers, [----] engagements


"When your product is iconic let it speak for itself"  
[X Link](https://x.com/BigBrainMkting/status/2020920686877999392)  2026-02-09T18:00Z [----] followers, [---] engagements


"I was not prepared for that"  
[X Link](https://x.com/BigBrainMkting/status/2021215167917515209)  2026-02-10T13:30Z [----] followers, [---] engagements


"Marketing psychologist Clotaire Rapaille on why globalisation is over and what comes next: One of his key concepts: Every global brand needs a "village of origin" a place it authentically belongs to with its own values and tradition. He illustrates this with a story from his work on Jack Daniel's: "I was in Russia and young people told me 'Oh we love Jack Daniels but we hate the Americans.' And I say 'Okay. So you drink Jack Daniels' 'Yeah. But is not American. It's Tennessee.'" The village of origin doesn't have to be a real village. It's a cultural anchor: "a value an art a talent that you"  
[X Link](https://x.com/BigBrainMkting/status/2021237837858029855)  2026-02-10T15:00Z [----] followers, [----] engagements


"The most overlooked B2B marketing advice:"  
[X Link](https://x.com/BigBrainMkting/status/2021577613312213130)  2026-02-11T13:30Z [----] followers, [---] engagements


"In [----] Nike launched the most famous slogan in advertising history. But its origin is DARK. It traces back to [----] and a convicted killer in Utah who made national headlines. Here's the untold story behind "Just Do It":"  
[X Link](https://x.com/BigBrainMkting/status/2021600162272117172)  2026-02-11T15:00Z [----] followers, [----] engagements


"In the mid-1980s Nike was in serious trouble: Revenue was stuck at $877 million Reebok was outselling them in the U.S. Nike missed the aerobics trend completely They needed to reinvent themselves before Reebok pulled even further ahead"  
[X Link](https://x.com/BigBrainMkting/status/2021600186511081636)  2026-02-11T15:00Z [----] followers, [---] engagements


""Let's do it." Wieden couldn't explain why but those words had stayed with him for over a decade. That night he took Gilmore's words dropped the "Let's" and wrote down three words: "Just Do It.""  
[X Link](https://x.com/BigBrainMkting/status/2021600259865182673)  2026-02-11T15:00Z [----] followers, [---] engagements


"The slogan debuted in a TV ad featuring Walt Stack an 80-year-old runner jogging across the Golden Gate Bridge. It was simple raw and universal. And people couldn't stop talking about it"  
[X Link](https://x.com/BigBrainMkting/status/2021600326256906413)  2026-02-11T15:00Z [----] followers, [---] engagements


"Over the next decade those three words reshaped Nike entirely: Market share jumped from 18% to 43% Annual sales skyrocketed from $877M to $9.2B "Just Do It" entered everyday language worldwide All because one ad man couldn't forget a killer's last words"  
[X Link](https://x.com/BigBrainMkting/status/2021600342144954652)  2026-02-11T15:00Z [----] followers, [---] engagements


"Thanks for reading Enjoyed this thread Follow @BigBrainMkting for more content like this"  
[X Link](https://x.com/BigBrainMkting/status/2021600354430005588)  2026-02-11T15:00Z [----] followers, [---] engagements


"Marketing vs Branding:"  
[X Link](https://x.com/BigBrainMkting/status/2021645467126473156)  2026-02-11T18:00Z [----] followers, [---] engagements


"Bobby Brown's viral clapback"  
[X Link](https://x.com/BigBrainMkting/status/2022302312484737524)  2026-02-13T13:30Z [----] followers, [---] engagements


"When Mateschitz launched Red Bull in Austria in [----] every distributor turned him down. They said nobody knew what an "energy drink" was. He couldn't compete with Coke or Pepsi on TV so he decided to outsmart them instead"  
[X Link](https://x.com/BigBrainMkting/status/2022324995175948467)  2026-02-13T15:00Z [----] followers, [---] engagements


"He started paying students and nightlife insiders to throw Red Bull parties and gave them: Cash stipends Free cases of Red Bull Event budgets for DJs and gear Branded coolers and equipment One rule: make every party a Red Bull party"  
[X Link](https://x.com/BigBrainMkting/status/2022325013471440934)  2026-02-13T15:00Z [----] followers, [---] engagements


"But here's the craziest part: Red Bull paid reps to stuff them into trash bins outside every club bar and house party in town. You'd walk past and think the whole city was drinking it. They literally manufactured demand out of trash"  
[X Link](https://x.com/BigBrainMkting/status/2022325056890900825)  2026-02-13T15:00Z [----] followers, [---] engagements


"And the growth was unreal: UK sales alone hit [---] million cans By [----] Red Bull had 70% of the energy drink market Word of mouth did what billion-dollar ad budgets couldn't"  
[X Link](https://x.com/BigBrainMkting/status/2022325072539881803)  2026-02-13T15:00Z [----] followers, [---] engagements


"It wasn't all smooth though. Universities kicked reps off campus and regulators investigated health risks tied to mixing Red Bull with alcohol. Some countries even restricted the drink. But Red Bull just kept scaling"  
[X Link](https://x.com/BigBrainMkting/status/2022325091179335848)  2026-02-13T15:00Z [----] followers, [---] engagements


"Whoever worked on this deserves a raise"  
[X Link](https://x.com/BigBrainMkting/status/2019040826387755173)  2026-02-04T13:30Z [----] followers, [----] engagements


"Desperate for answers Nestl hired French psychoanalyst Clotaire Rapaille in [----]. Rapaille specialized in understanding how childhood experiences shape adult behavior and buying decisions. His diagnosis surprised everyone"  
[X Link](https://x.com/BigBrainMkting/status/2019792432960094564)  2026-02-06T15:16Z [----] followers, 170.7K engagements


"@Chancellorpen @HighSignal_AI"  
[X Link](https://x.com/BigBrainMkting/status/2019841813876732258)  2026-02-06T18:33Z [----] followers, 76.7K engagements


"Duolingo's unhinged marketing strategy:"  
[X Link](https://x.com/BigBrainMkting/status/2021939958421106861)  2026-02-12T13:30Z [----] followers, [---] engagements


"In [----] Red Bull launched in Austria with a product nobody understood. They couldn't afford to advertise like Coke or Pepsi so they started "littering" empty cans outside bars and clubs. Now they're worth $16B. Here's how that strange move beat traditional advertising:"  
[X Link](https://x.com/BigBrainMkting/status/2022324978205782434)  2026-02-13T15:00Z [----] followers, [----] engagements


"Reps showed up at college parties club nights and study sessions with free cans and just started handing them out. No one knew they worked for Red Bull. It just looked like someone sharing their drink"  
[X Link](https://x.com/BigBrainMkting/status/2022325038444368088)  2026-02-13T15:00Z [----] followers, [---] engagements


"While Coke and Pepsi fought over TV spots Red Bull was at house parties handing out free cans. Now they're in 170+ countries selling over [--] billion cans a year. And every brand running an ambassador program is using their playbook"  
[X Link](https://x.com/BigBrainMkting/status/2022325107109376469)  2026-02-13T15:00Z [----] followers, [---] engagements


"Thanks for reading Enjoyed this thread Follow @BigBrainMkting for more content like this"  
[X Link](https://x.com/BigBrainMkting/status/2022325119423820250)  2026-02-13T15:00Z [----] followers, [---] engagements


"6 types of benefits to sell:"  
[X Link](https://x.com/BigBrainMkting/status/2022370219348644306)  2026-02-13T18:00Z [----] followers, [---] engagements


"Apple's [----] Macintosh launch campaign"  
[X Link](https://x.com/BigBrainMkting/status/2019108762720825750)  2026-02-04T18:00Z [----] followers, [---] engagements


"By the early 1970s Nestl was stuck. Coffee houses existed and imports were trickling in but tea still dominated daily life. Japanese people didn't dislike coffee. It simply had no emotional hold on them"  
[X Link](https://x.com/BigBrainMkting/status/2019792418317762570)  2026-02-06T15:16Z [----] followers, 179.1K engagements


"Rapaille discovered that for Japanese children tea was everywhere: Family meals Comfort and ritual After-school snacks Coffee had none of that. It was foreign with no nostalgic anchors"  
[X Link](https://x.com/BigBrainMkting/status/2019792448772514218)  2026-02-06T15:17Z [----] followers, 164.4K engagements


"His advice was radical: Stop trying to convert tea-drinking adults. Instead give children their first positive experience with coffee flavor. Not through drinks but through candy"  
[X Link](https://x.com/BigBrainMkting/status/2019792467206570474)  2026-02-06T15:17Z [----] followers, 161.5K engagements


"Nestl launched coffee-flavored treats aimed at kids: Jellies and desserts Sweets and chocolates Later coffee-flavored KitKats Sweetness masked the bitterness while building positive associations with the flavor"  
[X Link](https://x.com/BigBrainMkting/status/2019792531865915530)  2026-02-06T15:17Z [----] followers, 159.8K engagements


"The results speak for themselves. Japan's coffee imports grew from around [-----] tonnes in [----] to over [------] tonnes by the 2010s. Per-capita consumption reached 7-8 kg per year. Japan became one of the largest coffee importers on Earth"  
[X Link](https://x.com/BigBrainMkting/status/2019792580045885687)  2026-02-06T15:17Z [----] followers, 144K engagements


"Have you ever seen a marketing campaign so creatively executed"  
[X Link](https://x.com/BigBrainMkting/status/2020127979855368201)  2026-02-07T13:30Z [----] followers, [----] engagements


"@JoaoFar20834991"  
[X Link](https://x.com/BigBrainMkting/status/2020170588736881093)  2026-02-07T16:19Z [----] followers, [----] engagements


"18 things David Ogilvy demanded from his account managers:"  
[X Link](https://x.com/BigBrainMkting/status/2017296801699926133)  2026-01-30T18:00Z [----] followers, [---] engagements


"From [----] to [----] Nestl couldn't crack Japan's coffee market. They tried ads discounts and sampling campaigns BUT nothing worked. Then they hired a child psychologist. His bizarre advice would transform Japan from a tea nation to a coffee nation:"  
[X Link](https://x.com/BigBrainMkting/status/2019792335509541220)  2026-02-06T15:16Z [----] followers, 1.5M engagements


"Then Nestl played the long game. As that generation grew up they reinforced the habit with: Canned coffee for commuters Vending machines everywhere Nescaf Ambassador machines in offices"  
[X Link](https://x.com/BigBrainMkting/status/2019792549142237688)  2026-02-06T15:17Z [----] followers, 153.1K engagements


"Nestl won Japan by understanding one principle: People don't buy what tastes good they buy what feels familiar. And familiarity starts in childhood"  
[X Link](https://x.com/BigBrainMkting/status/2019792645439283349)  2026-02-06T15:17Z [----] followers, 128.7K engagements


"What if one of the most valuable brands in the world was built without traditional advertising For decades Red Bull barely spent money on TV commercials or print ads. Instead it focused on something far more powerful: making itself part of culture. Rather than telling people to buy the drink Red Bull created extreme sports events sponsored underground athletes and filmed insane stunts that people wanted to share. From cliff diving to Formula [--] the brand embedded itself in moments of adrenaline and spectacle. Its most famous move was the Stratos project where Felix Baumgartner jumped from the"  
[X Link](https://x.com/BigBrainMkting/status/2023096193375711529)  2026-02-15T18:04Z [----] followers, [----] engagements


"The brands winning in [----] aren't choosing between AI efficiency and human authenticity. They're using both together through a strategy called "phygital" marketing and it's changing how companies build customer loyalty. Here's why this matters Consumers today are caught in a paradox. They love AI's convenience but crave real human connection more than ever. Research shows AI chatbots reduce loneliness as effectively as human conversations yet overreliance leaves people feeling more isolated long-term. Smart marketers are turning this tension into opportunity. The phygital approach works by"  
[X Link](https://x.com/BigBrainMkting/status/2018023218364420392)  2026-02-01T18:06Z [----] followers, [----] engagements


"A Bangladesh retail study confirms the pattern: Shelf position and display explained 97% of buying behavior. More visible products won. Not because they were better but because shoppers' brains equated visibility with popularity"  
[X Link](https://x.com/BigBrainMkting/status/2018338764251418632)  2026-02-02T15:00Z [----] followers, [--] engagements


"But this part stays hidden from shoppers: Shelf space goes to the highest bidder. Brands pay retailers "slotting fees" for prime placement ranging from $250 to $250000 per product. The grocery aisle is pay-to-play"  
[X Link](https://x.com/BigBrainMkting/status/2018338780026135020)  2026-02-02T15:00Z [----] followers, [--] engagements


"Why charge such enormous fees New product failure rates are brutal. Anywhere from 25% to 85% depending on the category. Slotting fees protect retailers from that risk. But they also bury smaller brands while big ones buy their way to eye level"  
[X Link](https://x.com/BigBrainMkting/status/2018338795268317670)  2026-02-02T15:00Z [----] followers, [--] engagements


"A [----] University of Missouri study tested this directly. Researchers boosted shelf facings for small brands like Scarlet Letter at Harps Food Stores while cutting space for giants like White Claw. The result Small brand sales jumped significantly"  
[X Link](https://x.com/BigBrainMkting/status/2018338814260027895)  2026-02-02T15:00Z [----] followers, [--] engagements


"Steve Jobs' masterclass on brand positioning: "We have at least the courage of our convictions to say 'We don't think this is part of what makes a great product. We're going to leave it out.'" Jobs explains that every product is a "package of emphasis." Some features are prioritised some are downplayed and some are deliberately omitted. This approach invites criticism but Apple accepts that trade-off: "Some people are going to not like that. They're going to call us names. It's not going to be in certain companies' vested interests that we do that but we're going to take the heat because we"  
[X Link](https://x.com/BigBrainMkting/status/2018701153136209928)  2026-02-03T15:00Z [----] followers, [----] engagements


"POV: the moment technical founders give up on life"  
[X Link](https://x.com/BigBrainMkting/status/1821473688493171147)  2024-08-08T09:09Z [----] followers, [----] engagements


"In [--] seconds here's *all you need* to understand storytelling. This is the "but so" framework by the creators of South Park. What is it Two simple examples: (1) "X happens then Y then Z." (2) "X happens but Y therefore Z." The former sucks latter rocks"  
[X Link](https://x.com/BigBrainMkting/status/1824048768146350427)  2024-08-15T11:41Z [----] followers, [----] engagements


"Marketers who deserve a raise pt. 1: (example no. [--] is pure genius) [--]. Surreal Cereal"  
[X Link](https://x.com/BigBrainMkting/status/1825164810037895424)  2024-08-18T13:36Z [----] followers, 13.2K engagements


""The audience comes last" Rick Rubin Although this focuses on artistry and self-expression (so not 1:1 applicable for marketers) this perspective is still *very* valuable for marketers. What's your takeaway when you hear this Comment below (genuinely curious to hear)"  
[X Link](https://x.com/BigBrainMkting/status/1825889734230683862)  2024-08-20T13:36Z [----] followers, [----] engagements


"99.9% of marketing sucks a lot. To not suck you've gotta study the top 0.1%. [--] examples of Marketers Who Deserve A Raise: (no. [--] is very unusual) [--]. Signal"  
[X Link](https://x.com/BigBrainMkting/status/1826305938699268425)  2024-08-21T17:10Z [----] followers, 10.1K engagements


"Professors & 'experts': "Social media marketing is a sophisticated tool enabling organizations to forge deeper more personal connections with their ICPs and customers." @BurgerKing & @budweiserusa: hold my beer we got some beef here"  
[X Link](https://x.com/BigBrainMkting/status/1834441673885012449)  2024-09-13T03:59Z [----] followers, [----] engagements


"Hormozi's equation for creating irresistible offers: The greater your numerator is vs your denominator = more value for your customer. Profoundly simple and simply profound"  
[X Link](https://x.com/BigBrainMkting/status/1835651388212424758)  2024-09-16T12:06Z [----] followers, [----] engagements


"Marketing crime exhibit B: "Enron has created a new market against unfavourable weather." They actually warned us about their fraud a long time ago lmfao"  
[X Link](https://x.com/BigBrainMkting/status/1836013790703616197)  2024-09-17T12:06Z [----] followers, [----] engagements


"Marketing crime exhibit D: Bayer settled an $11 billion lawsuit for giving 100000s of people Non-Hodgkin's lymphoma with their weedkiller. After promoting its "safety for kids" with ads for years. Some justice here at least"  
[X Link](https://x.com/BigBrainMkting/status/1837840829156937849)  2024-09-22T13:06Z [----] followers, [----] engagements


"David Sacks' Law of Distribution Arbitrage"  
[X Link](https://x.com/BigBrainMkting/status/1838207420583059508)  2024-09-23T13:22Z [----] followers, [----] engagements


"Marketing crime exhibit E: "FTX is a safe and easy way to get into crypto." Note to self: always listen to Larry David"  
[X Link](https://x.com/BigBrainMkting/status/1838535467941401015)  2024-09-24T11:06Z [----] followers, [----] engagements


"The Global Marketing $$$ Spent Per Channel What's surprising to me is the size of TV spend. Would love to see a similar overview for $ conversions from each marketing channel. What stands out to you"  
[X Link](https://x.com/BigBrainMkting/status/1838964400797135191)  2024-09-25T15:30Z [----] followers, [----] engagements


"Brand is just a perception and perception will match reality over time. Elon Musk"  
[X Link](https://x.com/BigBrainMkting/status/1842090440579022857)  2024-10-04T06:32Z [----] followers, [----] engagements


"I collect the top 0.1% of marketing like my life depends on it. [--] Marketers Who Deserve A Raise: (no. [--] is just genius)"  
[X Link](https://x.com/BigBrainMkting/status/1843321546573828467)  2024-10-07T16:04Z [----] followers, 14.4K engagements


"Using AR in marketing + the service experience. Most use of AR (augmented reality) seems forced. It's just to be "trendy" and "innovative" whilst providing little to no value to the customer. I think this is an outlier. WDYT"  
[X Link](https://x.com/BigBrainMkting/status/1854265028074979396)  2024-11-06T20:50Z [----] followers, [----] engagements


"Customer: *makes viral video saying North Face's product is trash* North Face: Hold my beer *makes even more viral video as a response* Make an opportunity of it instead of going on defense mode"  
[X Link](https://x.com/BigBrainMkting/status/1854871575365140633)  2024-11-08T13:00Z [----] followers, [----] engagements


"Marketing tip: Insert yourself into cultural narratives to hijack attention"  
[X Link](https://x.com/BigBrainMkting/status/1856321172516024431)  2024-11-12T13:00Z [----] followers, [----] engagements


"The marketing SUCCESS checklist: [--] principles to make your message impossible to forget:"  
[X Link](https://x.com/BigBrainMkting/status/1856683547450610038)  2024-11-13T13:00Z [----] followers, [----] engagements


"In [----] Belgian supermarket Delhaize changed the names of their produce to get more kids to eat them. Sales went +151%"  
[X Link](https://x.com/BigBrainMkting/status/1857045964973842797)  2024-11-14T13:00Z [----] followers, [----] engagements


"Best type of marketing Get your competitors to promote you. DHL managed to do just that when they 'tricked' UPS to promote them"  
[X Link](https://x.com/BigBrainMkting/status/1864935336989888909)  2024-12-06T07:30Z [----] followers, [----] engagements


"18 of the most creative + iconic ads ever:"  
[X Link](https://x.com/BigBrainMkting/status/1875560176323113432)  2025-01-04T15:09Z [----] followers, 349.3K engagements


"To The Crazy Ones ; Think Different. (remains in the top [--] most iconic campaigns ever. change my mind)"  
[X Link](https://x.com/BigBrainMkting/status/1878437237635105240)  2025-01-12T13:41Z [----] followers, 21.2K engagements


"Stitching at its finest. Tony from LC Sign is killing it. - *stitching* is the technique of adding someone else's clip to your own popularized on TikTok"  
[X Link](https://x.com/BigBrainMkting/status/1887846905620623496)  2025-02-07T12:52Z [----] followers, [----] engagements


"Genuinely worth a shot. Especially if you lack resources"  
[X Link](https://x.com/BigBrainMkting/status/1890039589651591537)  2025-02-13T14:05Z [----] followers, [----] engagements


"Found in the wild in Canada"  
[X Link](https://x.com/BigBrainMkting/status/1890317568600359110)  2025-02-14T08:30Z [----] followers, [----] engagements


"David Ogilvy is the father of advertising. Ogilvy & Co. is the brains behind the marketing of Netflix Rolls Royce Audi Uber and Coca Cola. This made them $5.9 billion in [----] alone. Here's how:"  
[X Link](https://x.com/BigBrainMkting/status/1891134715195019755)  2025-02-16T14:37Z [----] followers, 42.3K engagements


"Product launch marketing done right:"  
[X Link](https://x.com/BigBrainMkting/status/1898400274127126885)  2025-03-08T15:47Z [----] followers, [----] engagements

Limited data mode. Full metrics available with subscription: lunarcrush.com/pricing