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[@simonsinek](/creator/tiktok/simonsinek)
"Theres no such thing as an expert leader. Leadership is a practice and we are all students. Video from Banca Mediolanum May 2023"  
[TikTok Link](https://www.tiktok.com/@simonsinek/video/7284326393452711211) [@simonsinek](/creator/tiktok/simonsinek) 2023-09-29T19:07Z 1.9M followers, 2.3M engagements


"True friends are there for you through the highs and the lows. Christina Tosi is that kind of friend for me. Shes someone I can laugh with shes someone I can cry with and her friendship definitely makes life a little bit sweeter. Christinafounder of Milk Bar and the genius chef behind cereal milk 🥣🍦 ice creamjoins me on A Bit of Optimism to discuss the importance of asking for help using dessert to create joy and how sometimes all we need from a true friend is eight minutes of their time. Check out the full episode wherever you get your podcasts"  
[TikTok Link](https://www.tiktok.com/@simonsinek/video/7332590531521891615) [@simonsinek](/creator/tiktok/simonsinek) 2024-02-06T20:36Z 1.9M followers, 6.4M engagements


"AI and other technologies can support our relationships but they shouldnt replace them. 🤖 What do you think"  
[TikTok Link](https://www.tiktok.com/@simonsinek/video/7276174374204411182) [@simonsinek](/creator/tiktok/simonsinek) 2023-09-07T19:52Z 1.9M followers, 101.3K engagements


"COURAGE is one of the most underrated characteristics of leadership. Video from the Banca Mediolanum National Convention May 2023"  
[TikTok Link](https://www.tiktok.com/@simonsinek/video/7370015423514856750) [@simonsinek](/creator/tiktok/simonsinek) 2024-05-17T17:04Z 1.9M followers, 45.9K engagements


"Its time to rethink success in business 🔄: Take care of your team and theyll take care of your customers"  
[TikTok Link](https://www.tiktok.com/@simonsinek/video/7381480007928941867) [@simonsinek](/creator/tiktok/simonsinek) 2024-06-17T14:32Z 1.9M followers, 270.7K engagements


"Great leaders are like great parents: Theyre always learning AND make sure those in their care benefit from what theyve learned"  
[TikTok Link](https://www.tiktok.com/@simonsinek/video/7382609216890047786) [@simonsinek](/creator/tiktok/simonsinek) 2024-06-20T15:34Z 1.9M followers, 2.1M engagements


"With empathy accountability brings growth not fear. 🌱"  
[TikTok Link](https://www.tiktok.com/@simonsinek/video/7388256193568869675) [@simonsinek](/creator/tiktok/simonsinek) 2024-07-05T20:47Z 1.9M followers, 416.8K engagements


"This simple story of a recruiter from the Marines illustrates a point I've seen over and over again: Great organizations dont hire skilled people and motivate them. Great organizations hire already motivated people and inspire them"  
[TikTok Link](https://www.tiktok.com/@simonsinek/video/7559615090824121631) [@simonsinek](/creator/tiktok/simonsinek) 2025-10-10T15:27Z 1.9M followers, 286.2K engagements


"Stay fixed on the fact that there is a light at the end of the tunnel. #simonsinek #optimism #mindset"  
[TikTok Link](https://www.tiktok.com/@simonsinek/video/7011522925908004102) [@simonsinek](/creator/tiktok/simonsinek) 2021-09-24T15:29Z 1.9M followers, 449.3K engagements


"The art of listening is creating an environment in which the other person FEELS heard. #simonsinek #listening #optimism #mindset"  
[TikTok Link](https://www.tiktok.com/@simonsinek/video/7020482241834929413) [@simonsinek](/creator/tiktok/simonsinek) 2021-10-18T18:56Z 1.9M followers, 677K engagements


"Leaders are responsible for creating an environment that fosters trust. #simonsinek #leadership #optimism #mindset"  
[TikTok Link](https://www.tiktok.com/@simonsinek/video/7028987018562555182) [@simonsinek](/creator/tiktok/simonsinek) 2021-11-10T16:59Z 1.9M followers, 105.5K engagements


"How do leaders maintain optimism even when they are tired"  
[TikTok Link](https://www.tiktok.com/@simonsinek/video/7247978476312071467) [@simonsinek](/creator/tiktok/simonsinek) 2023-06-23T20:18Z 1.9M followers, 1.5M engagements


"Finding my WHY changed my lifeare you ready to change yours Discover your WHY and a new sense of direction 🧭 with my online course thats currently XX% off. Link in bio"  
[TikTok Link](https://www.tiktok.com/@simonsinek/video/7273852596857638187) [@simonsinek](/creator/tiktok/simonsinek) 2023-09-01T13:43Z 1.9M followers, 96.2K engagements


"True optimism does not ignore challenges or pretend everything is fine. Its about acknowledging our struggles yet firmly believing the future is bright. 🌟 For more optimism visit us at simonsinek.com"  
[TikTok Link](https://www.tiktok.com/@simonsinek/video/7317287077903666475) [@simonsinek](/creator/tiktok/simonsinek) 2023-12-27T14:51Z 1.9M followers, 78.6K engagements


"Optimism isn't blind positivity. It's believing in a brighter future and putting in the work to make it real. It's not easy but it's worth it"  
[TikTok Link](https://www.tiktok.com/@simonsinek/video/7340774155358424350) [@simonsinek](/creator/tiktok/simonsinek) 2024-02-28T21:53Z 1.9M followers, 145.4K engagements


"What if we started catching people doing things RIGHT instead of catching them doing things wrong Thats the power of positive reinforcement 👏"  
[TikTok Link](https://www.tiktok.com/@simonsinek/video/7345859001311071519) [@simonsinek](/creator/tiktok/simonsinek) 2024-03-13T14:44Z 1.9M followers, 3.3M engagements


"Never underestimate the power of reaching out when youre struggling. Just eight minutes on the phone with a friend can get you back on track. 📲"  
[TikTok Link](https://www.tiktok.com/@simonsinek/video/7355217044348013870) [@simonsinek](/creator/tiktok/simonsinek) 2024-04-07T19:59Z 1.9M followers, 2.8M engagements


"True optimism is the undying belief that the future is bright 😎"  
[TikTok Link](https://www.tiktok.com/@simonsinek/video/7355510420121373998) [@simonsinek](/creator/tiktok/simonsinek) 2024-04-08T14:57Z 1.9M followers, 61K engagements


"Managers work to see numbers grow. Leaders work to see people grow"  
[TikTok Link](https://www.tiktok.com/@simonsinek/video/7439452528242150699) [@simonsinek](/creator/tiktok/simonsinek) 2024-11-20T19:55Z 1.9M followers, 228.8K engagements


""It's not about the toothpaste." For more insights from my conversation with Will Guidara check out the latest episode of A Bit of Optimismavailable wherever you get your podcasts"  
[TikTok Link](https://www.tiktok.com/@simonsinek/video/7448309070097927455) [@simonsinek](/creator/tiktok/simonsinek) 2024-12-14T16:43Z 1.9M followers, 1.9M engagements


"We all hit walls at work. The trick is not to go it alone. The Optimism Library is here to help you move forward in your career and find your spark again. 🔗 in bio"  
[TikTok Link](https://www.tiktok.com/@simonsinek/video/7509505972180749599) [@simonsinek](/creator/tiktok/simonsinek) 2025-05-28T14:39Z 1.9M followers, 394.2K engagements


"The key to happiness isnt to chase happiness. Its to REMOVE unhappiness. 🙂 Find the full episode of A Bit of Optimism with @Mo Gawdat wherever you get your podcasts: "Your Unhappy Brain Needs Some Assistance with happiness expert Mo Gawdat""  
[TikTok Link](https://www.tiktok.com/@simonsinek/video/7519558640659991839) [@simonsinek](/creator/tiktok/simonsinek) 2025-06-24T16:48Z 1.9M followers, 328.4K engagements


"PODCAST 🎙: In 2005 investigative reporter Neil Strauss published "The Game" his first-person account of joining a "seduction community" that taught him the ways of pickup artistry. The controversial book was a blockbuster selling millions of copies. Since then Neil has reinvented himself and I wanted to talk with him about walking away from his identity of success. This led to a much deeper conversation about what success even is. Neil and I don't see eye-to-eye on everything in this conversation but I loved talking with him because he challenges my ideas. I hope this episode challenges you"  
[TikTok Link](https://www.tiktok.com/@simonsinek/video/7366368500199230762) [@simonsinek](/creator/tiktok/simonsinek) 2024-05-07T21:12Z 1.9M followers, 1.3M engagements


"It's not that we don't know ourselves. It's that we don't always have opportunities to be ourselves. Strong friendships provide those opportunities"  
[TikTok Link](https://www.tiktok.com/@simonsinek/video/7559267784031603998) [@simonsinek](/creator/tiktok/simonsinek) 2025-10-09T16:59Z 1.9M followers, 173.1K engagements


"Great leaders see and invest in employees as people. Which of these approaches can you try out this week"  
[TikTok Link](https://www.tiktok.com/@simonsinek/video/7561480155839974686) [@simonsinek](/creator/tiktok/simonsinek) 2025-10-15T16:05Z 1.9M followers, 188.3K engagements


"We dont become leaders when we accept a title and the perks that come with it. We become leaders when we accept responsibility for the wellbeing of others. Video from Equinix Connect 2025 in conversation with Chief Sales Officer Mike Campbell"  
[TikTok Link](https://www.tiktok.com/@simonsinek/video/7541733143913467167) [@simonsinek](/creator/tiktok/simonsinek) 2025-08-23T10:56Z 1.9M followers, 496.9K engagements