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[@rarebeauty](/creator/tiktok/rarebeauty)
"HAPPY BIRTHDAY TO OUR BOSS/FOUNDER/CREATOR/QUEEN @Selena Gomez 🥳 We love you #rarebeauty #selenagomez #watchmyboss #workatrarebeauty #careertok #happybirthdayselena"  
[TikTok Link](https://www.tiktok.com/@rarebeauty/video/7394515465890008350) [@rarebeauty](/creator/tiktok/rarebeauty) 2024-07-22T17:36Z 4.9M followers, 15.2M engagements


"@Selena Gomez wears our X NEW Soft Pinch Liquid Blush shades. Now available @sephora Resilience (Warm Chestnut) Adore (Bright Pink) Spirited (Midtone Violet) #rarebeauty #rarebeautyblush #softpinchliquidblush #selenagomez"  
[TikTok Link](https://www.tiktok.com/@rarebeauty/video/7550719377310551326) [@rarebeauty](/creator/tiktok/rarebeauty) 2025-09-16T16:07Z 4.9M followers, 4.5M engagements


"#StitchThis video & tell us your biggest strength @selenagomezs Her vulnerability ❤ #stitch #mybiggeststrength #rarebeauty #selenagomez"  
[TikTok Link](https://www.tiktok.com/@rarebeauty/video/6936243919055375622) [@rarebeauty](/creator/tiktok/rarebeauty) 2021-03-05T18:48Z 4.9M followers, 1.1M engagements


"What would @selenagomez share with her younger self Inspired by our Founder for #InternationalWomensDay were writing #rarereminders to a younger version of us. Its a reminder to speak to yourself more gentlysome of the most important conversations we have are internal. What would tell a younger you if you had the chance 👶 Comment below or #stitchthis video with a #rarereminder #rarebeauty"  
[TikTok Link](https://www.tiktok.com/@rarebeauty/video/7208254088650214699) [@rarebeauty](/creator/tiktok/rarebeauty) 2023-03-08T19:07Z 4.9M followers, 7.2M engagements


"ITS HERE 🎉 Founder @selenagomez introduces the NEW Soft Pinch Tinted Lip Oilan innovative lip jelly that transforms into a lightweight oil nourishing lips with a soft pinch of color and shine that stays comfynever stickyall day. Available in X fun juicy colors NOWonly @sephora @spacenk and rarebeauty.com. #rarebeauty #softpinchtintedlipoil #lipoil #rarebeautylipoil #selenagomez #softpinch #newatsephora"  
[TikTok Link](https://www.tiktok.com/@rarebeauty/video/7216375702117993771) [@rarebeauty](/creator/tiktok/rarebeauty) 2023-03-30T16:23Z 4.9M followers, 5.1M engagements


"Throwback to last year when Rare Beauty partnered with @SEPHORA on World Mental Health Day to donate XXX% of sales to the Rare Impact Fund. So excited for ROUND X this year Hold your baskets until 10/10 😉 @Selena Gomez #rarebeauty #MakeARareImpact #sephora #selenagomez"  
[TikTok Link](https://www.tiktok.com/@rarebeauty/video/7421586565043866926) [@rarebeauty](/creator/tiktok/rarebeauty) 2024-10-03T16:26Z 4.9M followers, 5.9M engagements


"incase u weren't counting. that's XX SHADES () of Soft Pinch Liquid Blush #rarebeauty #softpinch #liquidblush #allshadesofrarebeautyblush #rarebeautyblush @Reneeefthymiou__"  
[TikTok Link](https://www.tiktok.com/@rarebeauty/video/7513358646257077550) [@rarebeauty](/creator/tiktok/rarebeauty) 2025-06-07T23:49Z 4.9M followers, 1.8M engagements


"Rare Eau de Parfum is HERE. A new fine fragrance that captures the essence of a perfect moment: Warm and decadent with a touch of spice this eau de parfum opens with notes of creamy caramel and pistachio gives way to intoxicating vanilla infused with peppery ginger and then dries down to earth sandalwood. Thoughtfully designed with accessibility in mind the luxe ergonomic bottle ensures the most effortless and comfortable dispensing with an intentional twist-to-lock cap for travel. Available now only @sephora @sephoracanada Sephora @Kohls and rarebeauty.com #selenagomez #rarebeauty #makeup"  
[TikTok Link](https://www.tiktok.com/@rarebeauty/video/7535835497344650510) [@rarebeauty](/creator/tiktok/rarebeauty) 2025-08-07T13:30Z 4.9M followers, 10.1M engagements


"Don't say I didn't put u on 😤 Get the Mini Rare Eau de Parfum Set now @sephora and Sephora @Kohls #rarebeauty #rarefragrance #eaudepardum #scenttok #perfumetok"  
[TikTok Link](https://www.tiktok.com/@rarebeauty/video/7538104437399620877) [@rarebeauty](/creator/tiktok/rarebeauty) 2025-08-13T16:15Z 4.9M followers, 3.5M engagements


"Founder @Selena Gomez on how she likes to apply the All of the Above Weightless Shadow Stick. This one is Adventurea super wearable bronze. #rarebeauty #selenagomez #eyeshadowstick #rarebeautyeyeshadowstick #easymakeup #bronzeeyeshadow"  
[TikTok Link](https://www.tiktok.com/@rarebeauty/video/7328471703204498730) [@rarebeauty](/creator/tiktok/rarebeauty) 2024-01-26T18:13Z 4.9M followers, 2.3M engagements


"Your signature scent just found you: NEW Rare Eau de Parfum. Warm. Decadent. Unforgettable. Top Notes: Caramel Pistachio Pink Pepper Heart Notes: Vanilla Ginger Cocoa Beans Dry Notes: Sandalwood Tonka Beans Skin Musks Rare Eau de Parfum launches August X only @sephora or shop it early on the Sephora mobile app August X. #rarebeauty #rarefragrance #eaudepardum #scenttok #perfumetok"  
[TikTok Link](https://www.tiktok.com/@rarebeauty/video/7532501821143780622) [@rarebeauty](/creator/tiktok/rarebeauty) 2025-07-29T13:55Z 4.9M followers, 1.8M engagements


"@Selena Gomez s favorite part of the day (source: me) #rarebeauty #selenagomez #officehumor #rarebeautyoffice"  
[TikTok Link](https://www.tiktok.com/@rarebeauty/video/7564449181591522591) [@rarebeauty](/creator/tiktok/rarebeauty) 2025-10-23T16:06Z 4.9M followers, 260.6K engagements


"of course @Selena Gomez s bag is full of minis #rarebeauty #selenagomez #rarebeautyblush"  
[TikTok Link](https://www.tiktok.com/@rarebeauty/video/7565560895670127927) [@rarebeauty](/creator/tiktok/rarebeauty) 2025-10-26T16:00Z 4.9M followers, 624.8K engagements