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# ![@shelbyannbell Avatar](https://lunarcrush.com/gi/w:26/cr:tiktok::2058185.png) @shelbyannbell Shelby Ann

The most important current event is the popularity of Shelby Ann's makeup routine, known as the "Shelby Ann Effect", which features affordable and drugstore makeup products. Many users are praising and replicating her routine, which has become a trend on social media. Shelby Ann's influence has also been highlighted through her partnership with various makeup brands.

### Engagements: XXXXXXX [#](/creator/tiktok::2058185/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:tiktok::2058185/c:line/m:interactions.svg)

- X Week XXXXXXXXX -XX%
- X Month XXXXXXXXX +16%
- X Months XXXXXXXXXXX +540%
- X Year XXXXXXXXXXX +485%

### Mentions: XX [#](/creator/tiktok::2058185/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:tiktok::2058185/c:line/m:posts_active.svg)

- X Week XX +7.10%
- X Month XX +214%
- X Months XXX +213%
- X Year XXX +477%

### Followers: XXXXXXXXX [#](/creator/tiktok::2058185/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:tiktok::2058185/c:line/m:followers.svg)

- X Week XXXXXXXXX +0.80%
- X Month XXXXXXXXX +6.30%
- X Months XXXXXXXXX +118%
- X Year XXXXXXXXX +187%

### CreatorRank: XXXXXX [#](/creator/tiktok::2058185/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:tiktok::2058185/c:line/m:influencer_rank.svg)

### Social Influence [#](/creator/tiktok::2058185/influence)
---

**Social category influence**
[countries](/list/countries)  XXXX% [travel destinations](/list/travel-destinations)  #4324 [celebrities](/list/celebrities)  XXXX% [musicians](/list/musicians)  XXXX%

**Social topic influence**
[paris](/topic/paris) #320, [cosmetics](/topic/cosmetics) #109, [skincare](/topic/skincare) #1491, [affordable](/topic/affordable) #48, [glam](/topic/glam) 3.33%, [mua](/topic/mua) 1.67%, [laura mercier](/topic/laura-mercier) 1.67%, [taylor swift](/topic/taylor-swift) 1.67%, [nicole](/topic/nicole) 1.67%, [all the](/topic/all-the) XXXX%

**Top accounts mentioned or mentioned by**
[@loral](/creator/undefined) [@byoma](/creator/undefined) [@kopari](/creator/undefined) [@maybelline](/creator/undefined) [@morphe](/creator/undefined) [@ulta](/creator/undefined) [@sephora](/creator/undefined) [@haus](/creator/undefined) [@elfcosmetics](/creator/undefined) [@milani](/creator/undefined) [@neutrogena](/creator/undefined) [@nyx](/creator/undefined) [@princess](/creator/undefined) [@diorbeauty](/creator/undefined) [@makeupbymario](/creator/undefined) [@charlotte](/creator/undefined) [@jergensus](/creator/undefined) [@isa](/creator/undefined) [@jordyyhard](/creator/undefined) [@nyxcosmetics](/creator/undefined)
### Top Social Posts [#](/creator/tiktok::2058185/posts)
---
Top posts by engagements in the last XX hours

"okay wait this eats too. #makeup #makeupreview #mua #sephora #sephorahaul @Laura Mercier"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7322234363457064238) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2024-01-09T22:49Z 1.3M followers, 138.2K engagements


"The ONLY summer makeup routine youll ever need and its allllll drugstore We love affordable makeup in this house and a full beat 🤭 #makeuptutorial #drugstoremakeup #makeuproutine #affordablemakeup #makeup #beauty #summermakeuproutine"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7532618232876764446) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-07-29T21:26Z 1.3M followers, 10.2M engagements


"this song is my fav on the album rn whats your favorite #transition #makeuptransition #grwm #makeup #taylorswift"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7558460852454706463) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-10-07T12:48Z 1.3M followers, 96.6K engagements


"whoops 🤭🤭 this is gonna be a good one #skincare #affordableskincare #beauty #glassskin #glowyskin"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7558548816417393951) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-10-07T18:29Z 1.3M followers, 294.6K engagements


"#ad Our hydrating milky toner just got a new bestie Meet the new hydrating milky moisturizer from @byoma your new favorite milky product #byomapartner #affordableskincare #glowyskin"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7562925916662418718) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-10-19T13:35Z 1.3M followers, 37.3K engagements


"flew all the way to NY for my bride Nicole and her glam was STUNNING eeeek I love this job. #dayinmylifevlog #vlog #wedding #bride #bridalmakeup"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7557724489333755166) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-10-05T13:11Z 1.3M followers, 283.4K engagements


"Felt a little chatty this morning heheh love you bestiessss #grwm #getreadywithme #makeup #makeuptutorial #beauty"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7560008854474329375) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-10-11T16:55Z 1.3M followers, 127.4K engagements


"holy. moly. @Pat McGrath Labs #foundation #foundationreview #makeup #makeupreview"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7314328521185430827) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2023-12-19T15:30Z 1.3M followers, 76.4K engagements


"Id rather be greasy than wrinkly hehehe bury me with my @Kopari Beauty Sun Glaze #glassyskin #skincare #sunscreen #glassskin #glowyskin"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7483158180965502238) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-03-18T14:36Z 1.3M followers, 355K engagements


"Replying to @💕katie💕 no drugstore makeup slander in this house we love drugstore base around here #affordablemakeup #drugstoremakeup #foundation #makeup #drugstore #affordable #beauty @e.l.f. Cosmetics @Milani Cosmetics @Maybelline NY @loral paris usa"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7527398993823878431) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-07-15T19:52Z 1.3M followers, 1M engagements


"grwm to walk down the aisle #bride #bridalmakeup #makeup #grwm #wedding pls dont hate me yall fall for it everytime 😭"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7409848580518726942) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2024-09-02T01:17Z 1.3M followers, 4.3M engagements


"@Kopari Beauty Im sorry for blowing ur notifications up 🤭 but look at this skin this is the product of the summer #glassyskin #skincare #sunscreen #glassskin #glowyskin #glowy"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7482958872152460575) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-03-18T01:42Z 1.3M followers, 2.4M engagements


"its viral for a reason bestie The Shelby Ann effect makeup routine is here to stay I love her #makeuproutine #drugstoremakeup #affordablemakeup #makeup #beauty #glam #shelbyann @loral paris usa @NEUTROGENA @Milani Cosmetics @L.A. Girl Cosmetics @NYX Professional Makeup @Maybelline NY @revlon"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7512160290557938975) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-06-04T18:18Z 1.3M followers, 7.7M engagements


"@Morphe Cosmetics MY EYES These new palettes slayyyyy #newmakeup #eyeshadow #makeup #makeuptutorial #beauty"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7515246115994799390) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-06-13T01:53Z 1.3M followers, 458.9K engagements


"finally stop yelling at me 😭😭 I dont gatekeep #makeup #newmakeup #dupe #makeupdupe"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7546982352178679070) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-09-06T14:26Z 1.3M followers, 536K engagements


"can we start calling this angel skin I am OBSESSED @Morphe Cosmetics whoever made this powder give em a raise #makeup #newmakeup #affordablemakeup #drugstoremakeup #beauty"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7558592604636564766) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-10-07T21:19Z 1.3M followers, 373.7K engagements


"lets see what you got from @Bath & Body Works 🤭 you know Ill be sharing #bathandbodyworks #fragrance #beauty #makeup"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7563068627931467038) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-10-19T22:49Z 1.3M followers, 31.1K engagements


"FLAWLESS AIRBRUSHED STUNNING my tried and true base routine with ALL drugstore makeup #makeuptutorial #drugstore #drugstoremakeup #makeup #baseroutine #makeuproutine"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7466994141826682142) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-02-03T01:11Z 1.3M followers, 6.4M engagements


"girl. I am SHOCKED. The dupes at Five Below are wild #shoppinghaul #affordablemakeup #drugstoremakeup #beauty"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7563332541931949343) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-10-20T15:53Z 1.3M followers, 339.8K engagements


"Yall Im so surprised omg Let me know if you grab anything and tell me what you think #makeupdupe #beauty #affordablemakeup @Five Below"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7563500052145114399) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-10-21T02:43Z 1.3M followers, 90.5K engagements


"The @Jason Wu Beauty launch is HERE🤩 Discount code: SHELBY15 #JasonWuBeautyPartner #SunKissedSculpt #YearRoundGlow"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7411338536995065118) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2024-09-06T01:38Z 1.3M followers, 36.6K engagements


"#ad the secret to INSTANT glass skin 🤭 my go-to moisturizer #weledaskinfood #weledapartner #glassskin #skincare #skincareroutine #ad @Weleda USA"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7438789252856466730) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2024-11-19T01:01Z 1.3M followers, 410.4K engagements


"Im speechless @wetnwildbeauty 🤭 #newmakeup #makeup #settingpowder #beauty"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7507269952152423711) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-05-22T14:01Z 1.3M followers, 692.6K engagements


"we just want to play mermaids @Kim Wolff @Kopari Beauty #beauty #girlfriends #friends #besties #makeup #pool #swimming"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7509561696558550302) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-05-28T18:15Z 1.3M followers, 1.4M engagements


"skin prep is too much work NO WAY BESTIE hydrate that skin before makeup I love these affordable products for skin prep :) #skinprep #affordablemakeup #drugstoremakeup #skincare #makeup #makeuproutine @Thayers @elfcosmetics"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7512142084766223647) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-06-04T17:08Z 1.3M followers, 1.5M engagements


"Glowy and glassy skin all summer long with @Beekman 1802 Milk Shake. Available @Ulta Beauty or through the link in my bio #beekman1802partner #sensitiveskin #glassskin #glowyskin"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7516563747347975455) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-06-16T15:06Z 1.3M followers, 81.7K engagements


"the glassiest skin but AFFORDABLE we love @byoma phytomucin in this house #glassskin #skincare #skincareroutine #affordable #drugstoremakeup #affordableskincare"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7521396556214439198) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-06-29T15:40Z 1.3M followers, 2.4M engagements


"Exfoliating AND removing makeup @The Face Shop US Im obsessed My skin is so smooth and glowy 🥰 #thefaceshoppartner #thefaceshop #cleansingbalm #skincare #koreanskincare #ricewaterbright #ricebalm #makeupremoval #peelingbalm #kbeauty #amazonfinds"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7525577251371388190) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-07-10T22:03Z 1.3M followers, 104.2K engagements


"Bestie I think I just found your new favorite affordable foundation - shes only $XX @Catrice Cosmetics HD liquid coverage foundation is THAT GIRL #catricepartner #affordablemakeup #makeup #makeuproutine"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7556674280788954399) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-10-02T17:16Z 1.3M followers, 270.6K engagements


"This is my new favorite makeup look Im obsessed #grwm #carmakeup #fallmakeup #makeuproutine #5minutemakeup @NEUTROGENA radiant cream concealer @DIBSBEAUTY desert island bronzer @Huda Beauty blush filter @loral paris usa blurfection powder @Rare Beauty brow gel @mcobeauty us brow pencil @Maybelline NY falsies lash lift mascara @NYX Professional Makeup lip lingerie lip stain @Vitamasques US cocoa butter mask @rhode skin glazing mist @SHISEIDO lash curler"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7558881490558274846) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-10-08T16:00Z 1.3M followers, 1.2M engagements


"my favorite makeup look still looks textured on my skin. ur daily reminder than skin has texture and thats normal #makeup #makeuproutine #beauty #makeuplook #5minutemakeup"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7558916636833615135) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-10-08T18:17Z 1.3M followers, 215.4K engagements


"Cloud Skin is my new obsession @Morphe Cosmetics this CloudLight powder is everything Im glowing #morphepartner #affordablemakeup #glowyskin #newmakeup"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7559604524743183647) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-10-10T14:46Z 1.3M followers, 231K engagements


"#ad SHES BACK IN STOCK @Versed Skin this skin tint is giving me the glowy skin of my dreams #versedpartner #affordablemakeup #glassskin #beauty"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7560037574694178079) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-10-11T18:47Z 1.3M followers, 53.8K engagements


"obsessed with powdering my lip combos right now @Morphe Cosmetics @loral paris usa #drugstoremakeup #affordablemakeup #lipcombo #makeuptutorial"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7562681082315803935) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-10-18T21:45Z 1.3M followers, 43.1K engagements


"Why am I always running late Idc makeup has to slay #fallmakeuptutorial #makeuproutine #5minutemakeup #makeuptutorial #beauty"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7562955458424720671) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-10-19T15:30Z 1.3M followers, 186.9K engagements


"WERE IN CONNECTICUT Hope youre excited for a fun trip Bringing you along for the whole thing :)) #beauty #affordableskincare #skincarehaul"  
[TikTok Link](https://www.tiktok.com/@shelbyannbell/video/7563745430270528798) [@shelbyannbell](/creator/tiktok/shelbyannbell) 2025-10-21T18:35Z 1.3M followers, 14.2K engagements