# ![@deetseatsnyc Avatar](https://lunarcrush.com/gi/w:26/cr:tiktok::7533368966485230623.png) @deetseatsnyc Deet’s Eats Media

Deet’s Eats Media posts on TikTok about food, in the, target, $10m the most. They currently have [---] followers and [--] posts still getting attention that total [---] engagements in the last [--] hours.

### Engagements: [---] [#](/creator/tiktok::7533368966485230623/interactions)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/cr:tiktok::7533368966485230623/c:line/m:interactions.svg)

- [--] Week [---] -82%
- [--] Month [-----] +1,129%
- [--] Months [------] +10,783%

### Mentions: [--] [#](/creator/tiktok::7533368966485230623/posts_active)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/cr:tiktok::7533368966485230623/c:line/m:posts_active.svg)

- [--] Months [--] +1,700%

### Followers: [---] [#](/creator/tiktok::7533368966485230623/followers)
![Followers Line Chart](https://lunarcrush.com/gi/w:600/cr:tiktok::7533368966485230623/c:line/m:followers.svg)

- [--] Week [---] +8.30%
- [--] Month [---] +62%

### CreatorRank: [---------] [#](/creator/tiktok::7533368966485230623/influencer_rank)
![CreatorRank Line Chart](https://lunarcrush.com/gi/w:600/cr:tiktok::7533368966485230623/c:line/m:influencer_rank.svg)

### Social Influence

**Social category influence**
[finance](/list/finance)  19.15% [stocks](/list/stocks)  17.02% [countries](/list/countries)  6.38% [exchanges](/list/exchanges)  4.26% [celebrities](/list/celebrities)  2.13% [musicians](/list/musicians)  2.13% [vc firms](/list/vc-firms)  2.13%

**Social topic influence**
[food](/topic/food) 19.15%, [in the](/topic/in-the) 6.38%, [target](/topic/target) 6.38%, [$10m](/topic/$10m) 6.38%, [cheese](/topic/cheese) 4.26%, [$198m](/topic/$198m) 4.26%, [$pep](/topic/$pep) 4.26%, [$55m](/topic/$55m) 4.26%, [products](/topic/products) 4.26%, [business](/topic/business) 4.26%

**Top accounts mentioned or mentioned by**
[@unpackagedgoodspod](/creator/undefined) [@target](/creator/undefined) [@onceuponafarm](/creator/undefined) [@costco](/creator/undefined) [@wholefoods](/creator/undefined) [@wegmans](/creator/undefined) [@walmart](/creator/undefined) [@drinkkoia](/creator/undefined) [@anheuserbusch](/creator/undefined) [@athleticbrewing](/creator/undefined) [@sprouts](/creator/undefined) [@michaelzabar](/creator/undefined) [@brewmotif](/creator/undefined) [@tripdrinks](/creator/undefined) [@theshelfco](/creator/undefined) [@icelandicprovisions](/creator/undefined) [@alecsicecream](/creator/undefined) [@trybachans](/creator/undefined) [@vacationinc](/creator/undefined) [@pepsi](/creator/undefined)

**Top assets mentioned**
[PepsiCo, Inc. (PEP)](/topic/$pep) [YETI Holdings, Inc. Common Stock (YETI)](/topic/$yeti) [Dave Inc. (DAVE)](/topic/$dave) [FilesCoins Power Cu (FILECOIN)](/topic/files)
### Top Social Posts
Top posts by engagements in the last [--] hours

"Your week in CPG in [--] seconds: 🔺 @yeti drops $38M on a shaker bottle (yes really) 🏭 @_treehouse_foods_ sells for $2.9B making actual food 💆♀ @trip.drinks raises $40M for relaxation beverages 💕 @monsterenergy launches FLRT for the ladies 👗 @skims hits $5B valuation When geometry costs more than food factories you know the simulation is broken. Full newsletter in bio. Lets get crunching. #CPG #DeeterDigest #ConsumerGoods #BusinessNews #cgnews"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7573908957593423117)  2025-11-18T03:55Z [---] followers, [----] engagements


"@sloanekraftsow took me on a proper haul today and turned me onto some new brands Id never seen before. When the founder of @theshelf.co gives you the inside scoop on whats actually good you listen 👂 From hidden gems in the snack aisle to beverages that are about to blow up shes got the pulse on whats next in CPG 📈 This is why The Shelf is so important for the industry. Its not just a pop-up - its where real consumer feedback meets emerging brands. Where founders get to see actual reactions. Where innovation gets tested in real time. If you havent checked out @theshelf.co yet or picked up"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7600994372426943775)  2026-01-30T03:40Z [---] followers, [----] engagements


"Went to @isetta.co s [--] year anniversary and had a serious haul of all the brands theyve worked with 🎉 Seven years of building iconic CPG brands means one hell of a product showcase: @flybyjing debuting their NEW SKU hot pot bomb (this looks insane) @mollybaz @eatayoh mayo (the cookbook queen does condiments) @meetmaev beef liver dog treats (functional nutrition for dogs) @terryhosyumyumsauce fingers and wings sauce (Asian-inspired wing perfection) @thecafearoma espresso (quality coffee done right) @icelandicprovisions skyr (the Icelandic yogurt that started it all) @plantpeople wonder focus"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7602481681412427022)  2026-02-03T03:52Z [---] followers, [---] engagements


"@wegmans Wednesday haul where the frozen aisle got serious 🛒 @credofoods queso (cashew-based cheese that doesnt taste like compromise) @icelandicprovisions extra creamy skyr (Icelandic yogurt done right) Professor brie cheese (when you need the real stuff) @girlscouts chipwiches (nostalgia meets ice cream sandwich) @gobrewing NA beer (non-alcoholic that actually tastes like beer) Red velvet @oreo (because sometimes you need dessert cookies) @dogstersicecream pup cups (frozen treats for the real VIP) @good_karma_foods milk with protein (plant milk that pulls its weight) @blakesnatural chicken"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7603096951424404750)  2026-02-04T19:39Z [---] followers, [---] engagements


"WILLIE NELSON just built an $80 MILLION cannabis empire in LESS THAN A YEAR and Im convinced were living in a simulation 🤠💰 Last week in CPG was ABSOLUTELY SAUCY: 🍖 @themarzetticompany paid $400 MILLION for barbecue sauce (@trybachans ) 👶 @onceuponafarm baby food went PUBLIC on the NYSE for $198M 🍒 @vacationinc teamed up with @pepsi to make Wild Cherry lip balm 💪 Semcap threw ANOTHER $55M at @good_culture cottage cheese 🥤 @drinkkoia launched creatine protein shakes 💰 CAVU raised $325 MILLION for their fund THE REALITY: When country music legends build cannabis beverage empires"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7605035636784975118)  2026-02-10T01:02Z [--] followers, [---] engagements


"GLP-1 nutrition is about to be the BIGGEST category creation opportunity of [----] 💊💰 [--] MILLION Americans are taking medications like Ozempic and Wegovy but most arent prepared for the side effects: 🔺Muscle loss from appetite suppression 🔺Nutrient deficiencies 🔺Metabolic imbalances Enter @maeva_journey - founded by the Sky Organics co-founders who saw this massive gap and created: 🥤 Protein shakes ⚡ Functional boosters 💧 Electrolytes All specifically designed for GLP-1 users. This is MASSIVE category creation in real time. When [--] million people need specialized nutrition support and"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7603593345868336397)  2026-02-06T03:46Z [--] followers, [--] engagements


"Meet @getgscheez - turning cottage cheese into something you actually WANT to eat 🐄✨ Gillian cracked the code on high-protein snacking: 🥄 Whipped cottage cheese dip with organic ingredients 💪 High protein easy to use fits your lifestyle 🎨 Adorable cow mascot G stickered all around NYC The flavors are DELICIOUS: 🍯 Salty Date - tastes like the inside of a cannoli 🌶 Chili Crunch - for spice lovers 🧀 Truffy Parm - savory parmesan and truffle perfection This is exactly what cottage cheese needed - a complete brand makeover that makes healthy eating actually enjoyable. When someone takes a"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7603754641964240142)  2026-02-06T14:12Z [--] followers, [---] engagements


"5 clean products that prove healthy food doesnt taste like cardboard 🛒 @happiergrocery keeps raising the bar: @getgraza NEW garlic aioli (iconic squeeze bottle now with mayo) @eatdoosra Indian snack mix (actual spice not watered down) @getgolden clean protein bars (no chalk taste no [--] unpronounceable ingredients) @icecreamforbears mint chip ice cream (clean ingredients real texture not icy sadness) @maazahmagic lentil dip (makes hummus look boring high protein Mediterranean meets Middle Eastern) This is what happens when brands figure out that clean doesnt have to mean compromising on taste"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7604607268759309581)  2026-02-08T21:20Z [--] followers, [---] engagements


"💰 @onceuponafarm baby food went PUBLIC on the NYSE for $198M 🍖 @marzetti paid $400M for @trybachans Japanese barbecue sauce 🤠 @drinkwillies hit $80M run rate in under [--] months 🍒 @vacationinc @pepsi made Wild Cherry lip balm (because why not) 📈 CAVU raised $325M exceeding their target 🐮 SEMCAP doubled down with $55M more into @good_culture 💪 @drinkkoia launched creatine protein shakes 🍫 @trubar.brands went private for $173M THE REALITY: When country legends dominate cannabis condiments cost more than countries baby food trades on Wall St and sunscreen brands collaborate with soda"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7605307399867550990)  2026-02-10T18:39Z [--] followers, [---] engagements


"Hain Celestial just sold their snack division for $115M and its actually brilliant business strategy 🧠💰 Heres what happened: 🥨 Sold brands like Garden Veggie Snacks Terra and Garden of Eatin to Canadian manufacturer Snackruptors 📊 The division was 22% of their revenue but made basically ZERO profit 🎯 Now focusing on tea yogurt kids nutrition and meal prep (30%+ gross margins) THE LESSON: Sometimes the best business decision is admitting whats NOT working and walking away 💡 While everyone chases top-line growth Hain said were prioritizing profitability over revenue and divested"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7606394994928258317)  2026-02-13T16:57Z [--] followers, [---] engagements


"@wegmans Wednesday hunting for the next billion dollar CPG brand 💰 Found these gems hiding in plain sight: @eatlongweekend instant soup (remember when I couldnt find this flavor) @khloudfoods protein popcorn (movie theater snacks but make them gains) @allgoodles white cheddar shells (Gal Gadots pasta empire) @sunnoodles miso ramen (restaurant quality at home) @oceanshalo noodle kimbap (Korean convenience that hits different) @sukhisindian street wrap chicken tikka masala (Indian street food grab-and-go) One of these brands is going to be the next household name. The future of CPG is"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7551191886459931918)  2025-09-17T22:41Z [--] followers, [---] engagements


"Wegmans Wednesday introducing Ice Cream Wars 🍦⚔ First matchup: @alecsicecream Palm Springs banana date shake vs @jenisicecreams brambleberry crisp. Two completely different vibes one winner. Let us know below who you think wins Also grabbed @drinkolipop ridge rush because functional soda hits different and apple cider donuts for tomorrow morning because fall vibes are just beginning. Ice Cream Wars: Wednesdays new matchups tough decisions. Sometimes you need a little competition to appreciate greatness. #WegmansWednesday #IceCreamWars #DeetsEats #AlecsIceCream #Jenis"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7556444537774673207)  2025-10-02T02:24Z [--] followers, [----] engagements


"@popup.grocer release day - new cohort just dropped 🎉 Every quarter @popup.grocer rotates in a new lineup of brands and yesterday they went live 🤩. Met up with friends and founders to check out what made the cut this time. This is what brand launch day looks like - founders nervous friends hyped everyone discovering. The best part Seeing brands youve never heard of that are about to blow up. Pop Up Grocer release day: where the next big CPG brands get their moment. #DeetsEats #PopUpGrocer #ReleaseDay #NewBrands #CPGLaunch"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7560141495366405390)  2025-10-12T01:30Z [--] followers, [---] engagements


"🥣 The Consumer Crunch: Your week in CPG chaos condensed into [--] seconds @prime down 77%. @dudewipes up to $130M. Make it make sense. The Consumer Crunch week in review - out now link in bio. #ConsumerCrunch #CPGNews #MondayMotivation #BusinessNews @Dave Portnoy @Barstool Big Cat @PFTCommenter @pardonmytake"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7560803493653581111)  2025-10-13T20:19Z [--] followers, [---] engagements


"When @goodCPG recommends something I listen 👂 Just tried Noon - the cognitive wellness gummies that actually deliver on the "you can feel it" promise. Functional mushrooms + adaptogens + nootropics = My new morning secret weapon What caught my attention: ✓ Created by neuroscientists & functional health doctors ✓ Plant technology meets actual science ✓ Featured in Vogue Elle Bazaar (the trifecta) ✓ Clean energy without the crash The verdict This is what happens when PhD's make CPG 🧠 Watch above 👆 #nootropics #functionalmushrooms #adaptogens #cpgbrands #deetseatnyc #wellness"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7535863484173520142)  2025-08-07T15:19Z [---] followers, [---] engagements


"Come with me to Founders Basketball where [--] CPG brands are showcasing 🏀 NYC startup founders and investors who love to hoop organized by @brandonariblum at @neweditionconsulting. Solo bootstrapped founders to Series B execs from CPG venture entertainment retail sports tech and more. 4-on-4 tournament + CPG brand sampling between games This is my kind of networking event. Featuring: @aplos.world @drinkpwrlift @eatsmearcase Brought to you by: @itsanewedition @stifelfinancial @lawxlevin Nothing like founders getting competitive on the court while talking shop about their companies. Sometimes"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7549341597385641230)  2025-09-12T23:01Z [---] followers, [---] engagements


"Trophy Wife finishing salts with my head drink advisor 🧂 My friend is the world class bartender who leads the bar program at @ritzcarltonnewyork Madison Square Park so when he breaks down @trophywifesalts applications and uses you listen. His insights into how these finishing salts can elevate everything from cocktails to cooking are tremendously valuable for consumers who want to actually understand what theyre buying. Next week hes coming back to create cocktail and mocktail recipes incorporating these salts because apparently were about to change the game. When your head drink advisor"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7551999677647047950)  2025-09-20T02:56Z [---] followers, [---] engagements


"Come with me to Founders Basketball where [--] CPG brands are showcasing 🏀 NYC startup founders and investors who love to hoop organized by @brandonariblum at @neweditionconsulting. Solo bootstrapped founders to Series B execs from CPG venture entertainment retail sports tech and more. 4-on-4 tournament + CPG brand sampling between games This is my kind of networking event. Featuring: @drinkdirtyvirgin @drinkpwrlift @eatgetup Brought to you by: @itsanewedition @stifelfinancial @lawxlevin Nothing like founders getting competitive on the court while talking shop about their companies. Sometimes"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7561866280039501069)  2025-10-16T17:03Z [---] followers, [---] engagements


"Welcome to The Consumer Crunch where yogurt is worth $20 billion and Pop-Tarts have protein. This week: @chobani raised $650M at a $20B valuation Mammoth bought @coterie diapers AriZona Iced Tea x @itztherealrizzler happened Pop-Tarts launching with 10g protein Someone funded premium butter for 2M @allthingsbutter__ [--] seconds of CPG chaos to end your Monday. Link in bio for the full newsletter. #ConsumerCrunch #CPGNews #BusinessNews #MondayMotivation #entrepreneurship"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7563438141521005838)  2025-10-20T22:43Z [---] followers, [---] engagements


"Welcome back to The Consumer Crunch - your week in CPG in [--] seconds. This week: @grunsdaily hit $300M in [--] months (profitable) @lvmh shopping @fentybeauty stake Your protein powder isnt toxic @hydroxide.foodscience (we explain why) 11000+ retail doors opened Someone wants $2B for perfume The pattern: Real businesses win. Fear headlines lose. Full breakdown in this weeks newsletter - link in bio. #ConsumerCrunch #CPGNews #BusinessNews #MondayMotivation #Entrepreneurship"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7565882887728303415)  2025-10-27T12:50Z [---] followers, [---] engagements


"Your week in CPG in [--] seconds: 🎾 @djokernole makes popcorn (Sorghum) @cobfoods 💰 @takearecess raises $30M 🥣 Creatine in maple bacon cereal @eatmancereal 🏭 @chomps builds factories 🧄 @naraaziza x @algaecookingclub Full newsletter in bio. Lets get crunching. #CPG #DeeterDigest #ConsumerGoods #consumernews #snacks"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7568533944694623502)  2025-11-03T16:17Z [---] followers, [---] engagements


"NEW: @eatmancereal just launched with 15g protein and 2.5g creatine per bowl. Flavors: 🥓 Maple Bacon 🍫 Salted Fudge 🍓 Fruity Price: $58 for [--] boxes Peak bro food achieved. Your morning routine now includes gains. Full breakdown in The Deeter Digest #CPG #ProteinCereal #entrepreneurship"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7568854599629589815)  2025-11-04T13:02Z [---] followers, [---] engagements


"Your week in CPG in [--] seconds: 💸 @kccorp drops $49B on Band-Aids (@kenvue) 🏭 @middaysquares triples factories (no VC) 🎤 @postmalone invests at $150M revenue @cymbiotika 💪 @weld: 18g protein energy drinks 🎧 @dualipa launches skincare The simulation is glitching harder than ever. Full newsletter in bio. Lets get crunching. #CPG #DeeterDigest #ConsumerGoods #businessnews"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7571128748636982542)  2025-11-10T16:07Z [---] followers, [---] engagements


"Make coffee with me ☕ My morning setup: @cafebustelo espresso (the fuel that never fails) @bialetti espresso maker (stovetop perfection) @almond.delight condensed milk spread (dulce de leche vibes dairy-free) A2 milk from @traderjoes (easier on the stomach) Sometimes the best part of the morning is the ritual. Pulling espresso on the stovetop mixing in almond-based dulce sweetness finishing with A2 milk. This is what slowing down looks like before the chaos starts. #DeetsEats #makecoffeewithme #cpg"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7574939804270333197)  2025-11-20T22:35Z [--] followers, [---] engagements


"Your weekly CPG chaos in [--] seconds: @anheuserbusch drops $700M on @beatboxbeverages Monogram Capital Partners raises $350M for Fund III Prelude closes $600M AND leads @perelelhealth $27M round @sujaorganic files for IPO (with @vive_organic + @slicesoda in tow) @bumenergy up 800% YoY (stealing talent from @liquiddeath) @builtbar opens factory #2 in Utah @berobrewing hits [--] figures in [--] months Plus: @lererhippeau raises $200M @target @walmart @costco all adding energy drinks and rationality returns to CPG valuations. The adults are back. The funds are loaded. CPG is so back. Full breakdown in"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7576465694376627470)  2025-11-25T01:16Z [---] followers, [---] engagements


"Your week in CPG in [--] seconds: @onceuponafarm IPO delayed to [----] @trubar.brands $201M exit to ET Gda @rittersport_usa Acquired @chocolove @athleticbrewing 500K barrels (top 10) @liquiddeath Energy drinks launch @smuckersbrand @uncrustables $1B incoming FUNDS RAISING: @doshombres $15M growth round MORE NEWS: @bloom Bought 25-hectare vineyard @bumenergy 800% growth (@targetstores @walmart @costco coming) @ketone @jewelosco launch @cymbiotika @raleys @itsnoon.world 100+ @walmart doors @drinkproxies Acquired @avecdrinks assets @ellesera.inc Liposomal collagen @boostcous 46g protein couscous"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7578947372345085198)  2025-12-01T17:47Z [---] followers, [---] engagements


"Last weeks CPG chaos in [--] seconds: REVISED DEAL: @anheuserbusch $490M for 85% @beatboxbeverages (not $700M) BIG MOVES: @lorealparis Exploring @armanibeauty acquisition (1.5B biz) @boroughbrothcompany 7.5M from Piper after [--] years @ripplefoods $17M from @materialimpact @richproducts @rei Invested in @dunesuncare via @pathaheadventures @lvmh Backed @bdkparfumsparis (45% growth) @livenation Invested in @drinkhiyo LAUNCHES: @amass.botanics HpO sparkling protein water @mikeshothoney Beverage syrup line @snif.co @notewrks cologne line @eatlovebird 11g protein cereals @grunsdaily Pre-workout"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7581563967806393614)  2025-12-08T19:00Z [---] followers, [---] engagements


"Discovered @pulpitobites dried fruit snacks from the orchards of Pakistan These arent your average dried fruit - theyre real fruit bites using centuries-old sun-drying methods. Sourced from Pakistans legendary mango orchards (home to the Chaunsa mango) each bite is: Nut-free facility Gluten-free Vegan No artificial flavors All natural Gelatin-free Certified Halal Flavors: Groovy Guava Mmmm Mango Masala Mango (mango with chili heat) Sassy Strawberry Pretty Peach Freaky Falsa (South Asian blueberries) When a snack honors centuries of fruit preservation tradition while tasting this good you know"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7582294166214823182)  2025-12-10T18:14Z [---] followers, [---] engagements


"Went to @naturally_newyork Holiday Bazaar and asked every brand the most important holiday question: how many of your products fit in a stocking 🎄🧦 @kelskitchentable granola @livefloura fiber bars from the queen of CPG @jeni @getcotto cottage cheese dips @drinktaply maple water @simrancooks Spanish sauces @milene.jardine.chocolatier chocolates and truffles @hormansoriginalpickles @divinecanine.co products @bytembrownie brownies @loopini @thehamptongrocer granola @drinkgoldie manuka honey lemonade @epicurean_usa 40+ early-stage and emerging natural brands showcasing products making"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7582652053508361527)  2025-12-11T17:22Z [---] followers, [----] engagements


"Last weeks consumer health and wellness chaos in [--] seconds: BIG DEALS: @campbells $286M for 49% of La Regina (making @raos1896 ) Church and Dwight Dumping @vitafusion /Lil Critters vitamins @anheuserbusch Selling Newark facility to @goodmangroup FUNDING: @biologica $7M seed from @additionvc @greycroft @truebeautyventures @loonenwater $6M from @brandfoundryvc @righteousfelon Investment from @groundforcecapital (100% growth) @twodriftersrum 250K from @britishbbank @drinkhalfday @firstlookvc investment NEW LAUNCHES: @saltine.london Revived by ex-@loewe CEO @ballerinafarmstore Farmer Jerky"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7584143709558689079)  2025-12-15T17:51Z [---] followers, [---] engagements


"Farm to house is the trend restaurants dont want you to know about 🥩 Just got my @snakeriverfarms box and its time to talk about 2026s biggest food shift: buying premium meats directly from farms instead of trusting grocery stores or restaurants to source for you. @snakeriverfarms American wagyu (same quality Michelin chefs use) @meriwetherfarms humanely raised meats @porterroad pasture-raised heritage breeds @crowdcow independent farm marketplace @butcher_box grass-fed subscription model People want control transparency and quality. Theyre done trusting grass-fed labels at Whole Foods. They"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7590801429502168375)  2026-01-02T16:27Z [---] followers, [---] engagements


"POV: You just learned theres a chemical in your body that NEVER LEAVES 😭 Its called PFAS and its in 99% of Americans right now The craziest part Its in EVERYTHING - your pan your makeup your clothes No wonder states are banning it 💀 #PFAS #ForeverChemicals #ScaryFacts #HealthTok #ScienceFacts"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7593370650878823693)  2026-01-09T14:37Z [---] followers, [---] engagements


"THE ENTIRE CPG PLAYBOOK FOR [----] IN [--] SECONDS 📝💰 Stop trying to invent new stuff. Start fixing what already exists. Find forgotten ➡ Make better ➡ Charge 3X more Thats literally how cottage cheese became worth $500 MILLION this week 🤯 Full breakdown on Unpackaged Goods Episode [--] (link in bio) where I explain why your grandmas pantry is full of billion dollar opportunities 🎙 FREE everywhere: 📱 Spotify 📱 Apple 📱 YouTube Drop if this just changed how you see grocery stores forever What forgotten product would YOU renovate #cpg #businessstrategy #2026 #startuptok #entrepreneur"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7595962861495618871)  2026-01-16T14:16Z [---] followers, [---] engagements


"Tom Brady is selling protein powder and I cant keep up anymore 🤯 Last week in CPG was ABSOLUTE CHAOS: 🍸 @drinkspikedade raised $10M for alcoholic Gatorade (yes really) 🏈 @nobull launched protein powder (Tom Bradys clothing brand) 🥤 @beyondmeat pivoted to BEVERAGES after fake meat flopped 💊 @drinkag1 conquered @vitaminshoppe nationwide 💰 @thenewprimal hitting $100M targeting kids who hate vegetables 🥤 @prime launched protein shakes (because why not) 🧈 @cheezit went gluten-free for the first time EVER 📈 Over $110M in M&A deals this week THE LESSON: Stop defending categories. Start"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7597200813773049143)  2026-01-19T22:19Z [---] followers, [----] engagements


"@michaelzabar from the legendary NYC food family @zabars just launched @brewmotif and hes about to revolutionize every coffee shop in America ☕👑 Episode [--] of @unpackagedgoodspod features Michael discussing: ➡Why coffee shop syrups are absolutely terrible ➡ Building naturally flavored alternatives (Pistachio Cinnamon Babka Vanilla Chocolate) ➡ The Zabar legacy of transforming food culture PLUS this weeks CPG chaos was UNHINGED: 🍸 @drinkspikedade raised $10M for alcoholic Gatorade (genius or insane) 🏈 @nobull (clothing brand) launched protein powder with Tom Brady 🥤 @beyondmeat pivoted to"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7598308125715746062)  2026-01-22T21:56Z [---] followers, [---] engagements


"GRAZA MAYO IS HERE AND IT MAKES PERFECT SENSE 🫒🥚 While everyones jumping categories randomly @getgraza said what else can we make with our core ingredient Mayo = Eggs + Olive Oil + Salt Graza already perfected the olive oil part ✨ This isnt a desperate pivot - its SMART category extension What condiment should they tackle next Wrong answers only 👇 #graza #mayo #oliveoil #cpg #consumernews"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7597530823004376333)  2026-01-20T19:40Z [---] followers, [---] engagements


"Prime launched 32g protein shakes and I'm convinced protein is taking over the WORLD 💪 Protein sodas ✅ Protein shakes ✅ Protein literally EVERYTHING ✅ The category is having a complete identity crisis and consumers are OBSESSED 🤯 At what point do we say "enough protein" Plot twist: WE HAVEN'T HAD ENOUGH YET 😭 [----] predictions: Protein water (already happening) Protein gum Protein toothpaste (why not) Protein air freshener When will the protein madness end Never apparently 🤷♂ Full breakdown on Unpackaged Goods pod (link in bio) #prime #protein #proteinshakes #proteineverything #cpg"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7598563920244231479)  2026-01-23T14:29Z [---] followers, [---] engagements


"If you start your Friday any way make sure its watching this interview from @unpackagedgoodspod link in bio🎙 My name is Bill and that was AWESOME 😂 This is what happens when you mention cinnamon babka around New Yorkers 🥖✨ Recording with @michaelzabar (Saul Zabars great nephew) about his new coffee syrup company @brewmotif when this legend Bill jumps in to try the babka. The Zabar family legacy is REAL: 🏪 NYC institution since [----] ☕ Saul made the coffee business what it is today 🥐 Now Michaels revolutionizing coffee shop syrups 🎯 [--] natural flavors: Pistachio Cinnamon Babka Vanilla"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7598560215658761486)  2026-01-23T14:15Z [--] followers, [---] engagements


"@AthleticBrewing just signed a deal with @American Airlines As someone who flies AA regularly I've never seen NA beer in their beverage service before. When airlines embrace your category you've officially gone mainstream. Can't wait to see this in the wild on my next flight ✈ What innovative airline partnerships have caught your attention #AthleticBrewing #AmericanAirlines #Distribution #CPG #BeverageIndustry"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7598770060349541687)  2026-01-24T03:49Z [--] followers, [---] engagements


"This clip speaks for itself 🗽 Even people who HATE New York love @zabars If you havent seen the full @michaelzabar interview on @unpackagedgoodspod go check it out now 🎙 Link in bio ✨ @zabars @brewmotif #zabars #tasteofny #podcast #founderstories #consumer"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7598920642427211022)  2026-01-24T13:34Z [--] followers, [---] engagements


"Last week in CPG was ABSOLUTELY UNHINGED 🤯 💰 @clorox paid $2.25 BILLION for @purellbrand (hand sanitizer empire) 💊 @proctergamble bought @itswonderbelly (clean Tums alternative) 🥥 @drinkcoco5 raised $10M with NBA backing @dbook 🔥 THC brands are launching energy drinks now @drinkhippie 🍦 @bluebellicecream teased PROTEIN ice cream (33g protein) Mexican tortilla chips made with beef tallow are here @casa.manchas THE PATTERN: Everyones buying everyone and expanding into everything Categories are dead. Protein is in everything. Clean labels are taking over legacy brands. When will the"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7599724940849384735)  2026-01-26T17:34Z [--] followers, [---] engagements


"@clorox just paid $2.25 BILLION for @purellbrand and Im convinced CPG has officially lost its mind 🤯 💊 @proctergamble bought @itswonderbelly (clean Tums alternative) 🌶 Highlander Partners acquired @tapatiohotsauce (#5 hot sauce in America) 🍄 @drinkhippie launched energy drinks (THC brand going energy) 🍦 @bluebellicecream teased PROTEIN ice cream (33g protein) 🥥 @drinkcoco5 raised $10M with @dbook and Charles Barkley backing 🍨 @drbombaysnax got funding (@snoopdogg ice cream empire) 🍝 @ripifoods hit @wholefoods nationwide 💧 @protein2o launched at @aldiusa THE PATTERN: Everyones buying"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7600074892641422622)  2026-01-27T16:12Z [--] followers, [---] engagements


"Weve officially partnered with @theshelf.co to give you an exclusive first look at the category-breaking brands taking over Nolita this week. Were flipping the script on traditional retail; no 12-pack commitments no background shelf noise just real trial for the most innovative CPG brands in the game. 🗞 REAL LIFE NEWSPAPERS FOR CPG: We are bringing the Deeter Digest to the physical world. Come grab a limited-edition print copy of the newsletter at the shop to guide your discovery. Theres nothing like holding the stories of these brands in your hands while you taste them. 🎤 ATTN FOUNDERS: We"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7600426372917447966)  2026-01-28T14:56Z [--] followers, [---] engagements


"A POKER PLAYER just raised $45 MILLION for OVERNIGHT OATS and Im questioning everything 🤯 Last week in CPG was ABSOLUTELY UNHINGED: 🎬 @benstiller has a SODA COMPANY at @walmart @wholefoods @target 🥣 Former poker player hits $200M revenue with @oatsovernight (300K subscribers) 📈 @onceuponafarm going PUBLIC for $200M (baby food Amazon grocery) 🛒 @amazon shutting down ALL [--] grocery stores (only keeping @wholefoods ) 🏀 @chicagobulls fans can now buy THC drinks at games cc @barstoolbigcat 🍅 @generalmills sold their organic tomato sauce 🌶 Someone made @absolutvodka with @tabasco THE"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7602321544425000206)  2026-02-02T17:30Z [--] followers, [----] engagements


"A POKER PLAYER just raised $45M for OVERNIGHT OATS after hitting $200M revenue and Im convinced [----] broke all business rules 💰 Last week was PURE INSANITY: 🥣 @oatsovernight (founded by poker player) hits $200M revenue 300K subscribers raises $45M 🎬 @benstiller has a soda company at @walmart @wholefoods @target (raised $3.5M) 👶 @onceuponafarm going PUBLIC for $200M+ (baby food Amazon grocery) 🛒 @amazon shutting down ALL [--] grocery stores (keeping only @wholefoods) 🏀 @chicagobulls selling THC beverages at games (Bulls fans need it) 🍅 @generalmills sold @muirglen organic tomato sauce 🦠"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7602675987259657486)  2026-02-03T16:26Z [--] followers, [---] engagements


"New episode of @unpackagedgoodspod with the founder of @boostcous - the worlds first protein-packed gluten-free couscous 🍚 46g protein. 46g fiber. [--] simple ingredients. Ready in [--] minutes. Heres what hit me from our conversation: Weve had customers say its their first time eating couscous in YEARS because they used to love it but became gluten intolerant. Launched [--] days ago and theyre already solving real problems: ➡ Parents buying it for kids (high iron no choking hazards fast prep) ➡ Gluten-intolerant community finally getting their favorite grain back ➡ People replacing rice and pasta"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7602874309559749902)  2026-02-04T05:15Z [--] followers, [---] engagements


"Meet Olivia from @livis.nyc - turning organic California dates into gourmet chocolate-covered perfection right here in NYC 🍫✨ This is what authentic food entrepreneurship looks like: 🌴Small batch chocolate-covered dates with clean ingredients 🌴Flavors that actually make sense: Pistachio Snickers 🌴Raspberry Chia Hazelnut Espresso 🌴Sourced from organic farms in California 🌴A dessert you can indulge in but feel really good about Where to find Livvys: 🔥 Hotplate drops (link in her bio for Valentines orders) 🧘♀ SUI Yoga Cafe in NYC 🎉 Private orders for parties and events What I love about"  
[TikTok Link](https://www.tiktok.com/@deetseatsnyc/video/7603377582624509198)  2026-02-05T13:48Z [--] followers, [---] engagements

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