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Zalando

Zalando sees a significant surge in engagements, up XXXXX% week-over-week, driven by viral TikTok content featuring fashion hauls and styling tips. Despite this, a few critical posts highlight customer service issues and product authenticity concerns.

About Zalando

Zalando is a European e-commerce fashion retailer.

Insights

Zalando sentiment is up XXXX% from the previous week.
Zalando engagements is up XXXXX% from the previous week.

Engagements: XXXXXXXXX (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: XXXXXXXXX
Daily Average: XXXXXXXXX
X Week: XXXXXXXXXX +26%
X Month: XXXXXXXXXXX -XX%
X Months: XXXXXXXXXXX +40%
X Year: XXXXXXXXXXXXX +49%
1-Year High: XXXXXXXXXX on 2025-12-06
1-Year Low: XXXXXX on 2025-01-07

Engagements by network (24h): Reddit: XXX TikTok: XXXXXXXXX X: XXXXX YouTube: XXXXXX

Mentions: XXX (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: XXX
Daily Average: XXX
X Week: XXXXX +0.28%
X Month: XXXXX -XXXX%
X Months: XXXXXX +28%
X Year: XXXXXX -XX%
1-Year High: XXX on 2025-11-07
1-Year Low: XX on 2025-01-27

Mentions by network (24h): Reddit: XXX TikTok: XXXXX X: XXX YouTube: XXX

Creators: XXX (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
XXX unique social accounts have posts mentioning Zalando in the last XX hours which is down XX% from XXX in the previous XX hours Daily Average: XXX
X Week: XXX -XXXX%
X Month: XXXXX -XX%
X Months: XXXXX +37%
X Year: XXXXXX -XX%
1-Year High: XXX on 2025-11-07
1-Year Low: XX on 2025-01-27

The most influential creators that mention Zalando in the last XX hours

Creator	Rank	Followers	Posts	Engagements
@zalando	X	XXXXXXXXX	XX	XXXXXXXXX
@andrea_subotic	X	XXXXXXXXX	X	XXXXXXX
@zalando926	X		XX	XXXXXXX
@zalando628	X	XXX	X	XXXXXXX
@richf0reverrickross	X	XXXXXXXXX	X	XXXXXX
@zalando	X	XXXXXXX	XX	XXXXXX
@thomaasjqt	X		X	XXXXXX
@marlon.noah	X	XXXXXXXXX	XX	XXXXX
@williamwahl	X	XXXXXX	X	XXXXX
@maxplore	XX	XXXXXXX	X	XXXXX

Sentiment: XX%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: XX%
Daily Average: XX%
X Week: XX% +10%
X Month: XX% +8%
X Months: XX% +22%
X Year: XX% +25%
1-Year High: XXX% on 2024-12-19
1-Year Low: X% on 2025-04-17

Most Supportive Themes:

Hauls and Unboxings: (40%) Users are frequently sharing their purchases from Zalando, showcasing new clothing, shoes, and accessories.
Fashion and Styling: (30%) Content focuses on outfit inspiration, styling tips, and showcasing how to wear Zalando items for different occasions and seasons.
Promotions and Deals: (15%) Posts highlight sales, discount codes, and special offers available on Zalando, encouraging followers to shop.

Most Critical Themes:

Customer Service Complaints: (5%) A few posts detail negative experiences with Zalando's customer service, citing unprofessionalism and language barriers.
Product Authenticity Concerns: (2%) One post raised concerns about the authenticity of a Coach bag purchased from Zalando.