Under Armour
Under Armour sees a significant surge in engagements and creator activity this week, driven by new product launches and athlete endorsements. However, discussions around brand strategy and financial performance remain a key focus for critical analysis.
About Under Armour
Under Armour is a global performance apparel, footwear, and accessories company.
Insights
- Under Armour creators is up 13.55% from the previous week.
- Under Armour engagements is up 153.41% from the previous week.
- Under Armour mentions is up 33.44% from the previous month.
- Under Armour posts created is up 63.06% from the previous week.
Engagements: [---------] (24h)
Engagements 24-Hour Time-Series Raw Data
Current Value: [---------]
Daily Average: [---------]
[--] Week: [----------] +153%
[--] Month: [----------] -11%
[--] Months: [-----------] +59%
[--] Year: [-----------] +102%
1-Year High: [----------] on 2025-11-14
1-Year Low: [-------] on 2025-06-21
Engagements by network (24h): X: [-------] Reddit: [---] Instagram: [------] TikTok: [---------] News: [--] YouTube: [-------]
Mentions: [-----] (24h)
Mentions 24-Hour Time-Series Raw Data
Current Value: [-----]
Daily Average: [-----]
[--] Week: [-----] +18%
[--] Month: [------] +33%
[--] Months: [------] +33%
[--] Year: [------] +29%
1-Year High: [-----] on 2025-11-15
1-Year Low: [---] on 2025-05-23
Mentions by network (24h): X: [---] Reddit: [--] Instagram: [--] TikTok: [---] News: [--] YouTube: [---]
Creators: [-----] (24h)
Creators 24-Hour Time-Series Raw Data
[-----] unique social accounts have posts mentioning Under Armour in the last [--] hours which is down 11% from [-----] in the previous [--] hours
Daily Average: [---]
[--] Week: [-----] +14%
[--] Month: [-----] +12%
[--] Months: [------] +25%
[--] Year: [------] +20%
1-Year High: [-----] on 2025-11-15
1-Year Low: [---] on 2025-10-01
The most influential creators that mention Under Armour in the last [--] hours
| Creator | Rank | Followers | Posts | Engagements |
|---|---|---|---|---|
| @underarmour | [--] | [-------] | [--] | [---------] |
| @tunemusicalmoments | [--] | [---------] | [---] | [-------] |
| @WarriorsLatam_ | [--] | [-------] | [--] | [-------] |
| @copup__ | [--] | [------] | [--] | [------] |
| @underarmourwomen | [--] | [--] | [------] | |
| @Ovrnundr | [--] | [-------] | [--] | [------] |
| @27af1ropez | [--] | [-------] | [--] | [------] |
| @thefarawayfan | [--] | [-------] | [--] | [------] |
| @DealsFinderIO | [--] | [-------] | [--] | [------] |
| @koiled | [--] | [------] | [--] | [------] |
Sentiment: 95%
Sentiment 24-Hour Time-Series Raw Data
Current Value: 95%
Daily Average: 79%
[--] Week: 78% -6%
[--] Month: 93% +24%
[--] Months: 93% +11%
[--] Year: 93% +10%
1-Year High: 98% on 2025-03-23
1-Year Low: 20% on 2025-05-11
Most Supportive Themes:
- Product Showcase & Performance: (40%) Highlighting Under Armour's athletic apparel and footwear, focusing on performance features and new releases.
- Athlete & Influencer Endorsements: (30%) Featuring athletes and influencers using or promoting Under Armour products, emphasizing their connection to the brand.
- Promotions & Deals: (20%) Sharing information about sales, discounts, and special offers on Under Armour products.
Most Critical Themes:
- Brand Strategy & Financials: (70%) Discussing Under Armour's business strategies, financial performance, and market position.
- Competitive Landscape: (30%) Analyzing Under Armour's position relative to competitors like Nike and Adidas.
Top Under Armour Social Posts
Top posts by engagements in the last [--] hours
Showing a maximum of [--] top social posts without a LunarCrush subscription.
"Couponing in Canada: Under Armour Sale @underarmourca is having a sale on their outlet section Combine their sale section with an extra 50% off (code EXTRA50 at checkout) Sale ends February 18th. Comment EXTRA and Ill send you all the details to your inbox. Happy saving . . . #livingonaloonie #canadiancouponer #dealsincanada"
YouTube Link @livingonaloonie 2026-02-17T01:47Z [----] followers, [---] engagements
"Nike TIEMPO MAESTRO Todas las versiones FUTBOLISTAS REVIEWS PLAY TEST UNBOXINGS NOTICIAS TUTORIALES. LA MEJOR COMUNIDAD DE FUTBOLISTAS EN INTERNET. SUBE DE NIVEL Y ACTIVA TU MEMBRESA DEL CANAL AQU: https://www.youtube.com/channel/UCnmP43VBG490keQgSIbGY0g/join Podrs disfrutar de ventajas especiales y participar en dinmicas exclusivas para miembros del canal. SGUENOS EN REDES SOCIALES Pgina de Facebook: https://www.facebook.com/FutbolistasYouTubeOficial/ Instagram: @futbolistasyoutube https://www.instagram.com/futbolistasyoutube/ @betthoalvarez https://www.instagram.com/betthoalvarez/ TikTok:"
YouTube Link @futbolistas 2026-02-16T23:00Z 873K followers, [----] engagements
"The Final Stephen Curry Sneaker From Under Armour Curry [--] Mane The final Curry Brand sneaker from @underarmourca ❗ This is the Curry [--] Mane inspired by the character from Stephs new movie GOAT 🎥 Built for performance but you can definitely rock these off the court too. 💬What do you think of this pair Let me know below 👇🏾 📲 Go check them out @underarmourca"
YouTube Link @coachkp 2026-02-16T22:19Z 43.9K followers, [----] engagements
"Meet our QB1 @dianaflres33 🏈 #TheNextEra@uafootball @dianaflres33"
Instagram Link @underarmourwomen 2026-02-16T22:01Z [--] followers, 37.5K engagements
Limited data mode. Full metrics available with subscription: lunarcrush.com/pricing