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Under Armour

Under Armour is facing a potential data breach, with hackers claiming to have accessed sensitive information. Meanwhile, news is circulating about a "strange new turn" in Steph Curry's relationship with the brand.

About Under Armour

Under Armour is a global performance apparel, footwear, and accessories company.

Insights

Under Armour engagements is up XXXXXX% from the previous week.

Engagements: XXXXXXXXX (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: XXXXXXXXX
Daily Average: XXXXXXXXX
X Week: XXXXXXXXXX +103%
X Month: XXXXXXXXXXX +60%
X Months: XXXXXXXXXXX +91%
X Year: XXXXXXXXXXX +83%
1-Year High: XXXXXXXXXX on 2025-11-01
1-Year Low: XXXXXXX on 2025-01-29

Engagements by network (24h): News: XX Reddit: XXXXX TikTok: XXXXXXX X: XXXXXXX YouTube: XXXXXXX

Mentions: XXXXX (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: XXXXX
Daily Average: XXXXX
X Week: XXXXX -XX%
X Month: XXXXXX +72%
X Months: XXXXXX +26%
X Year: XXXXXX +1.90%
1-Year High: XXXXX on 2025-11-15
1-Year Low: XXX on 2025-01-28

Mentions by network (24h): News: X Reddit: XXX TikTok: XXXXX X: XXXXX YouTube: XXXXX

Creators: XXX (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
XXX unique social accounts have posts mentioning Under Armour in the last XX hours which is down X% from XXX in the previous XX hours Daily Average: XXX
X Week: XXXXX -XX%
X Month: XXXXX +79%
X Months: XXXXXX +22%
X Year: XXXXXX -XXXX%
1-Year High: XXXXX on 2025-11-15
1-Year Low: XXX on 2025-01-27

The most influential creators that mention Under Armour in the last XX hours

Creator	Rank	Followers	Posts	Engagements
@underarmour	X	XXXXXXX	XX	XXXXXXX
@GlitchedDeals	X	XXXXXXX	X	XXXXXX
@Pricerrors	X	XXXXXXX	XX	XXXXXX
@overtimeszn	X	XXXXXXXXX	XX	XXXXXX
@thefarawayfan	X	XXXXXXX	XX	XXXXXX
@dustinrwalton	X	XXXXX	X	XXXXXX
@SOLELINKS	X	XXXXXXX	X	XXXXXX
@koreczkowo	X	XXXXXXX	X	XXXXXX
@underarmour	X	XXXXXXX	XX	XXXXXX
@xetdaspromocoes	XX	XXXXXXX	X	XXXXX

Sentiment: XX%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: XX%
Daily Average: XX%
X Week: XX% no change
X Month: XX% -X%
X Months: XX% +2%
X Year: XX% -X%
1-Year High: XX% on 2024-12-31
1-Year Low: XX% on 2025-11-25

Most Supportive Themes:

Product Showcase & Performance: (40%) Highlighting Under Armour's athletic apparel and footwear, focusing on performance features and new releases.
Athlete & Influencer Endorsements: (30%) Featuring athletes and influencers using or promoting Under Armour products, emphasizing their connection to the brand.
Promotions & Deals: (20%) Sharing information about sales, discounts, and special offers on Under Armour products.

Most Critical Themes:

Brand Strategy & Financials: (70%) Discussing Under Armour's business strategies, financial performance, and market position.
Competitive Landscape: (30%) Analyzing Under Armour's position relative to competitors like Nike and Adidas.

Top Under Armour News

Top news links shared on social in the last XX hours

Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.

"Under Armour Drops Steph Curry's Final Christmas Shoes"
News Link @KicksONSI 2025-12-13T00:34Z XXX followers, XX engagements

"Steph Curry's Under Armour Split Just Took a Strange New Turn"
News Link @KicksONSI 2025-12-04T18:11Z XXX followers, XXX engagements