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The Ordinary
The Ordinary's $XX Serum Trio is highlighted for smoothing, brightening, and hydrating, while news also covers the passing of Deciem founder Brandon Truaxe.
About The Ordinary
The Ordinary is a brand known for its effective and affordable skincare products, particularly serums and treatments.
Insights
- the ordinary engagements is up XXXXXX% from the previous week.
- the ordinary Engagements hit a 52-Week high of XXXXXXXXXX for the day
Engagements: XXXXXXXXX (24h)
Engagements 24-Hour Time-Series Raw Data
Current Value: XXXXXXXXX
Daily Average: XXXXXXXXX
X Week: XXXXXXXXXXX +462%
X Month: XXXXXXXXXXX +119%
X Months: XXXXXXXXXXXXX -XX%
X Year: XXXXXXXXXXXXX +68%
1-Year High: XXXXXXXXXX on 2025-12-06
1-Year Low: XXX on 2025-11-06
Engagements by network (24h): News: XXXXXX Reddit: XXXXX TikTok: XXXXXXXXX X: XXXXXX YouTube: XXXXXXXXX
Mentions: XXXXX (24h)
Mentions 24-Hour Time-Series Raw Data
Current Value: XXXXX
Daily Average: XXXXX
X Week: XXXXX -XX%
X Month: XXXXXX +25%
X Months: XXXXXX +85%
X Year: XXXXXXX +108%
1-Year High: XXXXX on 2025-10-21
1-Year Low: XX on 2025-11-06
Mentions by network (24h): News: XX Reddit: XXX TikTok: XXXXXX X: XXXXX YouTube: XXXXXX
Creators: XXXXX (24h)
Creators 24-Hour Time-Series Raw Data
XXXXX unique social accounts have posts mentioning The Ordinary in the last XX hours which is down XXXX% from XXXXX in the previous XX hours
Daily Average: XXXXX
X Week: XXXXX -XX%
X Month: XXXXXX +13%
X Months: XXXXXX +87%
X Year: XXXXXX +83%
1-Year High: XXXXX on 2025-09-29
1-Year Low: XX on 2025-11-06
The most influential creators that mention The Ordinary in the last XX hours
| Creator | Rank | Followers | Posts | Engagements |
|---|---|---|---|---|
| @manelparletrop | X | XXXXXXXXX | X | XXXXXXX |
| @abcds9632 | X | XXXXXX | XX | XXXXXXX |
| @youlolgma | X | XXXXXXXXX | XXX | XXXXXXX |
| @rennajomano | X | XXXXX | X | XXXXXXX |
| @theordinary | X | XXXXXXXXX | XX | XXXXXXX |
| @melliartschool | X | XXXXXXXXX | X | XXXXXX |
| @bedside_convo | X | XXXXXX | X | XXXXXX |
| @damntoons | X | XXXXXXXXX | X | XXXXXX |
| @dfiftyd50 | X | XXXXXX | X | XXXXXX |
| @theordinarystore | XX | XXXXXXX | XX | XXXXXX |
Sentiment: XX%
Sentiment 24-Hour Time-Series Raw Data
Current Value: XX%
Daily Average: XX%
X Week: XX% +1%
X Month: XX% +13%
X Months: XX% +8%
X Year: XX% +10%
1-Year High: XX% on 2025-05-05
1-Year Low: XX% on 2025-06-11
Most Supportive Themes:
- Skincare Routines & Product Reviews: (60%) Users are sharing their daily and nightly skincare routines, often featuring The Ordinary products, and providing reviews on their effectiveness for various skin concerns like acne, hyperpigmentation, and anti-aging.
- Product Comparisons & Dupes: (25%) Content creators are comparing The Ordinary products to other brands, highlighting 'dupes' or affordable alternatives, and discussing the efficacy and ingredient differences.
- Brand Promotions & Sales: (10%) Posts include announcements of sales, special offers, and promotions related to The Ordinary products, often encouraging users to take advantage of deals.
Most Critical Themes:
- Economic & Political Commentary: (5%) A small but notable portion of posts use 'ordinary' in a metaphorical sense to discuss economic disparities, political situations, or societal issues, contrasting them with the experiences of the average person.
Top The Ordinary News
Top news links shared on social in the last XX hours
Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.
"Her new book Miniature Giants: Insect Stories Beyond the Ordinary published by Penguin Viking was launched in Chennai by the Madras Naturalists Society (MNS) on December X. The book delves into the fascinating world of insects inspired by her years studying them in the Kalakad-Mundanthurai Tiger Reserve (KMTR) and Kanyakumari Wildlife Sanctuary followed by surveys across Uttarakhand Nagaland Meghalaya and other parts of the Northeast"
News Link @the_hindu 2025-12-10T23:30Z 228.6M followers, 5007 engagements
"The Ordinary $XX Serum Trio That Smooths Brightens And Hydrates HuffPost Life"
News Link @HuffPost 2025-12-08T19:18Z 228.6M followers, 11.2K engagements
"pyramidiots The Independent The Independent"
News Link @Independent 2025-09-17T18:45Z 228.6M followers, 485.9K engagements
"Deciem founder Brandon Truaxe the brain behind The Ordinary brand dies aged XX Canada The Guardian"
News Link @georgejoseph94 2025-04-14T21:00Z 228.6M followers, 296K engagements
Top The Ordinary Social Posts
Top posts by engagements in the last XX hours
Showing only X posts for non-authenticated requests. Use your API key in requests for full results.
"@Polymarket Okay that's great thanks Jensen. How is this going to benefit the ordinary people"
X Link @Stanely_ai 2025-12-11T18:34Z 1378 followers, 1627 engagements
"Nothing out of the ordinary Payments and @0xPolygon are now basically inseparable Chosen by TradFi giants for its speed reliability and scalability delivering XX% higher throughput now with the new Madhugiri update & pushing for higher speed Its no longer about whales or big investors Its about real people making real everyday transactions (Already +$800M processed on Revolut) If payments had a color itd be purple💜"
X Link @WEB3Eliza 2025-12-11T18:16Z 92.8K followers, 1448 engagements
"Can you even believe the day has come @Vaseline @Summer Fridays #projectpan #projectpanning #lipproducts #lipproduct #lipbalm @OLIVIAUMMA @Tree Hut @laneige_us @Revlon Cosmetics @Kaja Beauty @STARFACE @milkmakeup @Glossier @The Ordinary @Farmacy Beauty"
TikTok Link @mary_naccarato 2025-12-11T11:52Z 20.1K followers, 30.7K engagements
"Have we inadvertently popularised a form of mental-health literacy that fosters fear of emotion Are we encouraging young people to interpret the ordinary storms of life as signs of internal defects"
X Link @stimimi 2025-12-11T07:28Z 2922 followers, 3242 engagements