TBWA

TBWA's latest campaigns are making waves, with a significant surge in mentions and creator activity. Their AI-generated McDonald's ad is drawing attention for its innovative approach to holiday marketing.

About TBWA

TBWA is a global advertising agency known for its innovative campaigns and strategic brand development.

Insights

TBWA creators is up 40.37% from the previous month.
TBWA mentions is up 72.64% from the previous week.

Engagements: [------] (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: [------]
Daily Average: [------]
[--] Week: [-------] -10%
[--] Month: [---------] -12%
[--] Months: [----------] +73%
[--] Year: [----------] +791%
1-Year High: [-------] on 2025-07-13
1-Year Low: [---] on 2025-05-10

Engagements by network (24h): Instagram: [--] X: [---] TikTok: [-----] Reddit: [--] YouTube: [------]

Mentions: [--] (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: [--]
Daily Average: [--]
[--] Week: [---] +73%
[--] Month: [---] +69%
[--] Months: [-----] -11%
[--] Year: [-----] +50%
1-Year High: [---] on 2025-04-06
1-Year Low: [--] on 2025-12-26

Mentions by network (24h): Instagram: [--] X: [--] TikTok: [--] Reddit: [--] YouTube: [--]

Creators: [--] (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
[--] unique social accounts have posts mentioning TBWA in the last [--] hours which is down 29% from [--] in the previous [--] hours Daily Average: [--]
[--] Week: [--] +29%
[--] Month: [---] +40%
[--] Months: [---] -8%
[--] Year: [-----] +27%
1-Year High: [---] on 2025-12-02
1-Year Low: [--] on 2025-12-26

The most influential creators that mention TBWA in the last [--] hours

Creator	Rank	Followers	Posts	Engagements
@tbwasg	[--]	[-----]	[--]	[---]
@tunemusicalmoments	[--]	[---------]	[--]	[---]
@vandecorsaprojects	[--]	[---]	[--]	[--]

Sentiment: 100%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: 100%
Daily Average: 87%
[--] Week: 100% no change
[--] Month: 86% -1%
[--] Months: 86% +18%
[--] Year: 86% -2%
1-Year High: 100% on 2025-03-02
1-Year Low: 38% on 2025-06-09

Most Supportive Themes:

AI in Advertising: (98%) TBWA's collaboration on an AI-generated McDonald's ad highlights the growing integration of artificial intelligence in creative advertising campaigns, showcasing its potential to enhance production and creative output.
McDonald's Holiday Campaigns: (2%) The AI-generated Christmas ad for McDonald's Netherlands, created with TBWA, offers a unique take on holiday marketing by embracing chaos instead of perfection, positioning McDonald's as a stress-free escape.

Most Critical Themes:

Top TBWA Social Posts

Top posts by engagements in the last [--] hours

Showing a maximum of [--] top social posts without a LunarCrush subscription.

"The art of 2000s playstation ads In the mid to late 90s gaming was still mostly seen as something for kids shaped by Nintendos family friendly aesthetic. PlayStation wasnt chasing [--] year olds though they were aiming for [--] to [--] year old lads and ravers which is why Sony brought in provocative agencies like TBWA Chiat Day. https://twitter.com/i/web/status/2020609588945362975 https://twitter.com/i/web/status/2020609588945362975"
X Link @pedestrian 2026-02-08T21:24Z 885.6K followers, 17.1K engagements

"Midnight Comamnder & Alexandre Campos - TBUA Remix (feat. Dada 2) "TBWA (Remix)" j disponvel para stream. Oua: https://ffm.to/tabwa"
YouTube Link @midnight_faa 2025-07-25T19:59Z [----] followers, 90.3K engagements

"NAPA - Deslocado (Official Video) Videoclipe Deslocado dos NAPA j disponvel em todas as plataformas: https://linktr.ee/osnapa MSICA POR: Msica: NAPA e Andr Santos Letra: Guilherme Gomes Mistura e masterizao: Pedro Joaquim Borges Produo: Lus "Twins" Pereira e Andr Santos CRIATIVIDADE POR: Estdio: Stud.yu Direo criativa: Lucas Yu Hernni Correia Direo de projeto: Manel Menezes VDEO POR: Produo: ACI Looks:Good pro(u)d TBWA Produtora executiva: Ins Ferreira Realizador: Antnio Amaral & Gattopardo Chefe de produo: Manuel Barbosa Coordenadora de produo: Catarina Matias Assistente de produo: Afonso"
YouTube Link @napanapanapa 2025-05-12T17:00Z 73.2K followers, 25.7M engagements

"MCDONALD'S - "Happy City" MC DONALD'S HAPPY CITY Mcdonalds MC DONALD'S HAPPY CITY Mcdonalds"
YouTube Link @tbwaparis 2011-05-25T11:01Z 12.9K followers, 2.5M engagements

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