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TBWA

Omnicom's potential acquisition of IPG is causing major industry consolidation, with DDB and MullenLowe set to be folded into TBWA, reshaping the advertising landscape.

About TBWA

TBWA is a global advertising agency known for its creative campaigns and strategic brand building.

Insights

TBWA engagements is up XX% from the previous week.

Engagements: XXXXXX (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: XXXXXX
Daily Average: XXXXXX
X Week: XXXXXXX +35%
X Month: XXXXXXXXX -XX%
X Months: XXXXXXXXXX +705%
X Year: XXXXXXXXXX +632%
1-Year High: XXXXXXX on 2025-07-13
1-Year Low: XXX on 2025-05-10

Engagements by network (24h): Reddit: XX TikTok: XXXXXX X: XXXXX YouTube: XXXXXX

Mentions: XX (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: XX
Daily Average: XX
X Week: XXX -XXXX%
X Month: XXX no change
X Months: XXXXX -XX%
X Year: XXXXX +71%
1-Year High: XXX on 2025-04-06
1-Year Low: X on 2025-04-20

Mentions by network (24h): Reddit: XX TikTok: XX X: XXX YouTube: XX

Creators: XX (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
XX unique social accounts have posts mentioning TBWA in the last XX hours which is up XX% from XX in the previous XX hours Daily Average: XX
X Week: XXX -XXXX%
X Month: XXX +23%
X Months: XXX -XX%
X Year: XXXXX +47%
1-Year High: XXX on 2025-04-06
1-Year Low: X on 2025-04-20

The most influential creators that mention TBWA in the last XX hours

Creator	Rank	Followers	Posts	Engagements
@jayraggz_tbwa	X	XXX	X	XX
@BestMediaInfo	X	XXXXXX	X	XX
@JustBlue	X		X	XX
@tbwa_uganda	X	XXXXX	X	XX
@Campaign_India	X	XXXXXX	X	X
@RobinPopePhoto	X	XXXXX	X	X

Sentiment: XX%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: XX%
Daily Average: XX%
X Week: XX% +5%
X Month: XX% +8%
X Months: XX% +5%
X Year: XX% +11%
1-Year High: XXX% on 2025-01-12
1-Year Low: XX% on 2025-01-14

Most Supportive Themes:

Campaigns and Content Creation: (40%) TBWA is actively producing various campaigns and content for clients like Telstra, Winamax, and McDonald's, showcasing their creative output and client partnerships.
Industry Recognition and Features: (30%) TBWA's executives and employees are being featured in industry-related content on YouTube, highlighting their thought leadership and presence within the advertising world.
Client Success and Awards: (20%) A site TBWA worked on as a freelancer won a Reddot award for Brands & Communication, indicating successful client collaborations and recognition for their work.

Most Critical Themes:

Potential Mergers and Acquisitions: (70%) Reports suggest that following Omnicom's potential acquisition of IPG, the DDB brand could be retired or merged into TBWA, indicating significant industry consolidation.
Industry Consolidation and Competition: (30%) The potential Omnicom x IPG merger, creating the world's largest advertising company, could lead to consolidation around key networks like BBDO, McCann, and TBWA, impacting the competitive landscape.