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Swiffer

Swiffer sees a massive surge in engagement, with TikTok and YouTube driving a XXX% increase in interactions week-over-week. Top creators are highlighting product use and hacks, while discussions touch on competitor comparisons and refill costs.

About Swiffer

Swiffer is a brand of cleaning products, primarily known for its dusters and floor mops.

Insights

swiffer mentions hit XXX which is XXX% higher than it's daily average.
swiffer creators hit XXX which is XXX% higher than it's daily average.
swiffer engagements is up XXXXXX% from the previous week.
swiffer Engagements hit a 52-Week high of XXXXXXXXXX for the day

Engagements: XXXXXXX (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: XXXXXXX
Daily Average: XXXXXXXXX
X Week: XXXXXXXXXX +619%
X Month: XXXXXXXXXX +15%
X Months: XXXXXXXXXXX -XX%
X Year: XXXXXXXXXXX -XX%
1-Year High: XXXXXXXXXX on 2025-12-06
1-Year Low: XXXXXX on 2025-04-04

Engagements by network (24h): Reddit: XXXXX TikTok: XXXXXXX X: XXXXX YouTube: XXXXXXX

Mentions: XXX (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: XXX
Daily Average: XXX
X Week: XXXXX -XXXX%
X Month: XXXXX -XX%
X Months: XXXXX +205%
X Year: XXXXX +178%
1-Year High: XXX on 2025-10-07
1-Year Low: XX on 2024-12-13

Mentions by network (24h): Reddit: XXX TikTok: XXXXX X: XXX YouTube: XXX

Creators: XXX (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
XXX unique social accounts have posts mentioning Swiffer in the last XX hours which is up XXXX% from XXX in the previous XX hours Daily Average: XXX
X Week: XXX -XXXX%
X Month: XXXXX -XXXX%
X Months: XXXXX +206%
X Year: XXXXX +129%
1-Year High: XXX on 2025-10-07
1-Year Low: XX on 2024-12-21

The most influential creators that mention Swiffer in the last XX hours

Creator	Rank	Followers	Posts	Engagements
@tidymonsterclean	X	XXXXXX	X	XXXXX
@swifferbalancer	X	XXXXXX	X	XXXXX
@alealexism	X	XXXXX	X	XXXXX
@makeitwithmicah	X	XXXXXXXXX	X	XXXXX
@cleanthatup	X	XXXXXXXXX	X	XXXXX
@askangelabrown	X	XXXXXXX	X	XXXXX
@drew.hallgrimson	X	XXXXXXX	X	XXXXX
@cleaningwithida	X	XXXXXXXXX	X	XXX
@keepowtips	X	XXXXX	X	XXX
@myswiffer	XX	XXXXXX	X	XXX

Sentiment: XX%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: XX%
Daily Average: XX%
X Week: XX% +3%
X Month: XX% -XX%
X Months: XX% -XX%
X Year: XX% -X%
1-Year High: XXX% on 2024-12-24
1-Year Low: XX% on 2025-04-18

Most Supportive Themes:

Community Engagement: (45%) Users are actively sharing content and discussing Swiffer products, indicating a positive and engaged user base.
Product Innovation: (30%) There is excitement and anticipation for new Swiffer product releases and features, showing strong interest in the brand's future.
Customer Satisfaction: (25%) Positive user experiences and testimonials highlight Swiffer's effectiveness and convenience, reflecting overall customer happiness.

Most Critical Themes:

Competitor Analysis: (60%) Discussions show awareness of competing cleaning solutions, with users comparing Swiffer's performance and value against alternatives.
Pricing Concerns: (40%) Some consumers express concerns about the cost of Swiffer refills and products, indicating price sensitivity.