Sulwhasoo

Sulwhasoo sees a massive surge in engagements, driven by X and TikTok, with a 196% increase over its daily average. The brand is actively promoting its new Lumiwise Brightening Ampoule Serum, with influencer collaborations and user-generated content highlighting its benefits.

About Sulwhasoo

Sulwhasoo is a luxury South Korean skincare brand known for its high-end formulations and traditional Korean ingredients.

Insights

sulwhasoo engagements hit 928.2K which is 196% higher than it's daily average.
sulwhasoo engagements is up 29.68% from the previous week.

Engagements: [---------] (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: [---------]
Daily Average: [-------]
[--] Week: [---------] +30%
[--] Month: [---------] -23%
[--] Months: [----------] +418%
[--] Year: [-----------] +208%
1-Year High: [---------] on 2025-11-03
1-Year Low: [--] on 2025-04-26

Engagements by network (24h): TikTok: [------] Instagram: [-----] X: [---------] Reddit: [-----] YouTube: [------]

Mentions: [---] (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: [---]
Daily Average: [---]
[--] Week: [---] +1.70%
[--] Month: [-----] +23%
[--] Months: [-----] +345%
[--] Year: [-----] +156%
1-Year High: [-----] on 2025-10-02
1-Year Low: [--] on 2025-04-26

Mentions by network (24h): TikTok: [---] Instagram: [--] X: [--] Reddit: [---] YouTube: [--]

Creators: [---] (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
[---] unique social accounts have posts mentioning Sulwhasoo in the last [--] hours which is down 18% from [---] in the previous [--] hours Daily Average: [---]
[--] Week: [---] -0.22%
[--] Month: [---] +14%
[--] Months: [-----] +261%
[--] Year: [-----] +141%
1-Year High: [---] on 2025-10-03
1-Year Low: [--] on 2025-06-29

The most influential creators that mention Sulwhasoo in the last [--] hours

Creator	Rank	Followers	Posts	Engagements
@sasainseoul	[--]	[-------]	[--]	[------]
@makeup_vaness	[--]	[------]	[--]	[-----]
@prudenceangl	[--]	[-------]	[--]	[---]
@sulwhasoo.official	[--]		[--]	[---]
@madismadrad	[--]	[-----]	[--]	[---]
@urshaynesss	[--]	[-------]	[--]	[---]

Sentiment: 85%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: 85%
Daily Average: 92%
[--] Week: 92% +7%
[--] Month: 83% +4%
[--] Months: 83% -17%
[--] Year: 83% -8%
1-Year High: 100% on 2025-02-19
1-Year Low: 10% on 2025-06-03

Most Supportive Themes:

Product Promotion: (40%) Fans are actively discussing and promoting Sulwhasoo's products, indicating strong consumer interest and satisfaction.
Ambassador Promotion: (35%) The involvement of brand ambassadors, particularly Yoona, is positively impacting the brand's perception and engagement.
Partnerships and Events: (25%) Collaborations and events are generating positive buzz, contributing significantly to the brand's online presence.

Most Critical Themes:

Network Engagement Breakdown: (0%) Analysis of network engagement shows a breakdown in sentiment across different social platforms, with a notable imbalance in positive versus negative mentions.