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Skittles

Skittles engagements surge over XXX% week-over-week, driven by viral ASMR and creative content on TikTok and YouTube. Despite this surge, overall mention volume and creator activity remain near 52-week lows.

About Skittles

Skittles are a popular brand of fruit-flavored candies, known for their colorful shell and chewy interior.

Insights

skittles engagements is up XXXXXX% from the previous week.

Engagements: XXXXXXXXX (24h)

Engagements Line Chart
Engagements 24-Hour Time-Series Raw Data
Current Value: XXXXXXXXX
Daily Average: XXXXXXXXXX
X Week: XXXXXXXXXXX +221%
X Month: XXXXXXXXXXX +61%
X Months: XXXXXXXXXXXXX +47%
X Year: XXXXXXXXXXXXX +163%
1-Year High: XXXXXXXXXX on 2025-08-15
1-Year Low: XXXXXXXXX on 2025-10-27

Engagements by network (24h): Reddit: XXXXX TikTok: XXXXXXXXX X: XXXXXX YouTube: XXXXXXXXX

Mentions: XXXXX (24h)

Mentions Line Chart
Mentions 24-Hour Time-Series Raw Data
Current Value: XXXXX
Daily Average: XXXXX
X Week: XXXXX -XXXX%
X Month: XXXXXX +28%
X Months: XXXXXX +61%
X Year: XXXXXXX +327%
1-Year High: XXXXX on 2025-07-03
1-Year Low: XXX on 2025-01-30

Mentions by network (24h): Reddit: XXX TikTok: XXXXX X: XXXXX YouTube: XXXXXX

Creators: XXXXX (24h)

Creators Line Chart
Creators 24-Hour Time-Series Raw Data
XXXXX unique social accounts have posts mentioning Skittles in the last XX hours which is up XXXX% from XXXXX in the previous XX hours Daily Average: XXXXX
X Week: XXXXX -XX%
X Month: XXXXX +13%
X Months: XXXXXX +85%
X Year: XXXXXX +243%
1-Year High: XXXXX on 2025-07-23
1-Year Low: XXX on 2025-01-30

The most influential creators that mention Skittles in the last XX hours

Creator	Rank	Followers	Posts	Engagements
@toby0502	X	XXXXXXXXX	X	XXXXXXX
@gigglejigglewowfrench	X	XXXXXX	X	XXXXXXX
@genevievesplayhouse	X	XXXXXXXXXX	X	XXXXXXX
@skittles.ball	X	XXXXXX	XX	XXXXXXX
@spizee	X	XXXXXXXXXX	X	XXXXXX
@thesmilyfam	X	XXXXXXXXX	X	XXXXXX
@MartaAndRustam	X	XXXXXXXXXX	X	XXXXXX
@sandeeporaon6677	X	XXXXXXXXX	X	XXXXXX
@minicakesstories3643	X	XXXXXXX	X	XXXXXX
@tiny	XX	XXXXXXX	X	XXXXXX

Sentiment: XX%

Sentiment Line Chart
Sentiment 24-Hour Time-Series Raw Data
Current Value: XX%
Daily Average: XX%
X Week: XX% +1%
X Month: XX% -XX%
X Months: XX% +2%
X Year: XX% +2%
1-Year High: XX% on 2025-04-04
1-Year Low: XX% on 2025-03-05

Most Supportive Themes:

ASMR & Satisfying Content: (40%) ASMR videos featuring Skittles and other candies are highly engaging, with several posts garnering tens of thousands of engagements.
Creative Edits & Memes: (30%) Skittles are incorporated into creative edits and humorous memes, often referencing pop culture or relatable scenarios, leading to significant engagement.
Product Mentions & Reviews: (20%) Casual mentions and discussions about Skittles, including specific flavors or experiences, appear in social posts.

Most Critical Themes:

Low Mention Volume: (0.7%) Skittles mentions are currently near a 52-week low, indicating a potential decrease in overall social conversation volume.
Creator Activity: (0.3%) Activity from Skittles creators is also near a 52-week low, suggesting a potential dip in content generation or promotion by associated accounts.