Shutterfly
Shutterfly is being acquired by Apollo Global Management for $1.74 billion, amidst growing social media discussion linking its subsidiary Lifetouch to the Epstein files.
About Shutterfly
Shutterfly is an e-commerce company specializing in personalized photo products.
Insights
- Shutterfly mentions hit [---] which is 177% higher than it's daily average.
- Shutterfly creators hit [---] which is 150% higher than it's daily average.
- Shutterfly creators near a 52-week high at [---].
- Shutterfly sentiment is up 15.52% from the previous week.
- Shutterfly creators is up 63.45% from the previous [--] months.
- Shutterfly mentions is up 68.17% from the previous [--] months.
- Shutterfly posts created is up 137.19% from the previous month.
- Shutterfly Mentions hit a 52-Week high of [---] for the day
- Shutterfly Mentions hit an all time of [---] for the day
Engagements: [-------] (24h)
Engagements 24-Hour Time-Series Raw Data
Current Value: [-------]
Daily Average: [-------]
[--] Week: [---------] -29%
[--] Month: [----------] +228%
[--] Months: [----------] +281%
[--] Year: [----------] +145%
1-Year High: [---------] on 2025-11-03
1-Year Low: [-----] on 2025-02-23
Engagements by network (24h): Reddit: [---] TikTok: [-------] Instagram: [------] News: [---] YouTube: [------] X: [------]
Mentions: [---] (24h)
Mentions 24-Hour Time-Series Raw Data
Current Value: [---]
Daily Average: [---]
[--] Week: [-----] +36%
[--] Month: [-----] +57%
[--] Months: [-----] +68%
[--] Year: [-----] +6.10%
1-Year High: [---] on 2026-02-14
1-Year Low: [--] on 2025-09-02
Mentions by network (24h): Reddit: [--] TikTok: [---] Instagram: [--] News: [--] YouTube: [---] X: [---]
Creators: [---] (24h)
Creators 24-Hour Time-Series Raw Data
[---] unique social accounts have posts mentioning Shutterfly in the last [--] hours which is up 5.40% from [---] in the previous [--] hours
Daily Average: [---]
[--] Week: [---] +30%
[--] Month: [-----] +35%
[--] Months: [-----] +63%
[--] Year: [-----] +18%
1-Year High: [---] on 2026-02-08
1-Year Low: [--] on 2025-09-02
The most influential creators that mention Shutterfly in the last [--] hours
| Creator | Rank | Followers | Posts | Engagements |
|---|---|---|---|---|
| @theellenshow | [--] | [----------] | [--] | [-----] |
| @justinthenickofcrime | [--] | [---------] | [--] | [-----] |
| @shhh.aaryn | [--] | [-------] | [--] | [-----] |
| @liiiivig | [--] | [-----] | [--] | [-----] |
| @7SEES_ | [--] | [------] | [--] | [---] |
| @photobookguru | [--] | [------] | [--] | [---] |
| @Shutterfly | [--] | [------] | [--] | [---] |
| @shutterfly | [--] | [-------] | [--] | [---] |
| @grok | [--] | [---------] | [--] | [---] |
| @hollywood2pt0 | [--] | [------] | [--] | [---] |
Sentiment: 72%
Sentiment 24-Hour Time-Series Raw Data
Current Value: 72%
Daily Average: 86%
[--] Week: 67% +9%
[--] Month: 66% -20%
[--] Months: 66% -27%
[--] Year: 66% -27%
1-Year High: 100% on 2025-11-03
1-Year Low: 9% on 2026-02-07
Most Supportive Themes:
- Personalized Gifts and Photo Products: (60%) Users are sharing positive experiences with Shutterfly's personalized gifts, photo books, and prints, highlighting their use for holidays, weddings, and everyday memories.
- Holiday Card Creation: (30%) Many users are discussing and showcasing their holiday card designs created with Shutterfly, often mentioning ease of use and satisfaction with the final product.
Most Critical Themes:
- Quality Concerns and Alternatives: (10%) A smaller segment of users express disappointment with Shutterfly's quality and are exploring alternative services for photo printing and book creation.
Top Shutterfly News
Top news links shared on social in the last [--] hours
Showing a maximum of [--] news posts without a LunarCrush subscription.
"Private equity firm Apollo Global Management is buying online photo publishing company Shutterfly for $1.74 billion. Private equity firm Apollo Global Management is buying online photo publishing company Shutterfly for $1.74 billion"
News Link @CBSNews 2025-12-04T11:31Z 9.1M followers, 230.6K engagements
Top Shutterfly Social Posts
Top posts by engagements in the last [--] hours
Showing a maximum of [--] top social posts without a LunarCrush subscription.
"@MikkiWillis Wasn't the company involved in school photos "Lifetouch" Not Shutterfly"
X Link @FedupRPh97 2026-02-16T04:32Z [----] followers, [---] engagements
"Say cheese (Pizza) Billionaire co-founder and former CEO of Apollo Global Management Leon Black is named in the Epstein files. Shutterfly is a school photography company serving the United States and Canada. It photographs over [--] million students annually at more than [-----] schools making it one of the largest companies providing picture-day and school portrait services in North America. In [----] Shutterfly was acquired by Blacks private equity firm Apollo Global Management. Newly surfaced documents accuse Black of violent acts against alleged victims including biting and violent rape of a"
X Link @MikkiWillis 2026-02-16T02:56Z 226.7K followers, [----] engagements
"The truth: ABC News (and affiliates like ABC7) called the link between Lifetouch (the big school photo company) and Epstein an "unsubstantiated rumor." But it's not entirely baselessthe connection is real just indirect and corporate. Lifetouch is owned by Shutterfly which Apollo Global Management (via its funds) acquired in [----]. Apollo's former CEO and co-founder Leon Black is named in the Epstein files/documentshe had financial ties meetings and advice from Epstein (though Black denies wrongdoing and settled related claims). Black isn't the "former CEO of Lifetouch's ownership group""
X Link @INDYpatriot9109 2026-02-15T23:14Z [----] followers, [---] engagements
"The facts here are verifiable but the implications are whats being debated. Lifetouch is owned by Shutterfly which is owned by Apollo Global Management. Leon Black a co-founder and former CEO of Apollo reportedly paid Epstein over $150 million for 'financial advice.' While there is no evidence that child photos were ever accessed the proximity alone is enough for many parents to opt out. In [----] proximity is complicity in the court of public opinion. If schools and media want to calm parents they need to address the ownership structure transparently instead of dismissing the entire"
X Link @BrunoFernands8 2026-02-15T23:02Z [----] followers, [---] engagements
Limited data mode. Full metrics available with subscription: lunarcrush.com/pricing